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Christmas Cards and Annual Reports: Twins from Different Mothers | Thomas Porter | TEDxHultAshridge


I really like the Christmas season it’s

I really like the Christmas season it’s a holiday season it provides a nice time

a holiday season it provides a nice time

a holiday season it provides a nice time to reflect on what’s gone on over the

to reflect on what’s gone on over the

to reflect on what’s gone on over the past year it’s a nice way to enjoy our

past year it’s a nice way to enjoy our

past year it’s a nice way to enjoy our friends and relax with them and it’s a

friends and relax with them and it’s a

friends and relax with them and it’s a time where we can at least try to enjoy

time where we can at least try to enjoy

time where we can at least try to enjoy time with our families there’s usually

time with our families there’s usually

time with our families there’s usually gorgeous displays in the windows at

gorgeous displays in the windows at

gorgeous displays in the windows at Macy’s in New York City same in London

Macy’s in New York City same in London

Macy’s in New York City same in London here in here in London at Harrods as

here in here in London at Harrods as

here in here in London at Harrods as beautiful windows that remind us of the

beautiful windows that remind us of the

beautiful windows that remind us of the fantasies of Christmas and even the

fantasies of Christmas and even the

fantasies of Christmas and even the National Christmas tree in Washington DC

National Christmas tree in Washington DC

National Christmas tree in Washington DC against the Capitol building provides us

against the Capitol building provides us

against the Capitol building provides us an modicum of hope in these troubled

an modicum of hope in these troubled

an modicum of hope in these troubled times Christmas the holiday season can

times Christmas the holiday season can

times Christmas the holiday season can be really lovely one other aspect I

be really lovely one other aspect I

be really lovely one other aspect I really like about the holiday season

really like about the holiday season

really like about the holiday season though our Christmas cards I enjoy

though our Christmas cards I enjoy

though our Christmas cards I enjoy getting Christmas cards from family and

getting Christmas cards from family and

getting Christmas cards from family and friends all over the world it’s nice to

friends all over the world it’s nice to

friends all over the world it’s nice to reconnect with people’s whose lives I’ve

reconnect with people’s whose lives I’ve

reconnect with people’s whose lives I’ve intersected with at least at some point

intersected with at least at some point

intersected with at least at some point but something happened in the 1990s we

but something happened in the 1990s we

but something happened in the 1990s we all got personal computers and we also

all got personal computers and we also

all got personal computers and we also got printers so now we have instead of

got printers so now we have instead of

got printers so now we have instead of having to handwrite all of our Christmas

having to handwrite all of our Christmas

having to handwrite all of our Christmas cards at least in the United States what

cards at least in the United States what

cards at least in the United States what a lot of people have done is done tailor

a lot of people have done is done tailor

a lot of people have done is done tailor made letters to provide greetings for

made letters to provide greetings for

made letters to provide greetings for the holiday season and I refer to these

the holiday season and I refer to these

the holiday season and I refer to these as Christmas letters okay Christmas

as Christmas letters okay Christmas

as Christmas letters okay Christmas letters when they come in the mail you

letters when they come in the mail you

letters when they come in the mail you can spot them a mile away because

can spot them a mile away because

can spot them a mile away because they’re usually in a nice brightly

they’re usually in a nice brightly

they’re usually in a nice brightly colored envelope they have perfectly

colored envelope they have perfectly

colored envelope they have perfectly calligraphy addresses on them they have

calligraphy addresses on them they have

calligraphy addresses on them they have little stickers to separate them and

little stickers to separate them and

little stickers to separate them and seasonal postage up in the right-hand

seasonal postage up in the right-hand

seasonal postage up in the right-hand corner they look beautiful when they

corner they look beautiful when they

corner they look beautiful when they come and what’s the first thing you see

come and what’s the first thing you see

come and what’s the first thing you see when you open one of these letters the

when you open one of these letters the

when you open one of these letters the family photo okay

family photo okay

family photo okay don’t they all look happy do you think

don’t they all look happy do you think

don’t they all look happy do you think do you think all seven count them seven

do you think all seven count them seven

do you think all seven count them seven of these people are this happy all year

of these people are this happy all year

of these people are this happy all year long

do you think they wear those cute little

do you think they wear those cute little dresses and those cute little suits with

dresses and those cute little suits with

dresses and those cute little suits with their ties every day no well in addition

their ties every day no well in addition

their ties every day no well in addition to this beautiful picture there’s also

to this beautiful picture there’s also

to this beautiful picture there’s also the letter hey read along with me for

the letter hey read along with me for

the letter hey read along with me for one of the letters well what these

one of the letters well what these

one of the letters well what these letters are like dear beloved friends

letters are like dear beloved friends

letters are like dear beloved friends things are going smashingly on all

things are going smashingly on all

things are going smashingly on all fronts for our family the children of

fronts for our family the children of

fronts for our family the children of course continued to be the highlights of

course continued to be the highlights of

course continued to be the highlights of the story this would be a book if I

the story this would be a book if I

the story this would be a book if I listed all their accomplishments so I’ll

listed all their accomplishments so I’ll

listed all their accomplishments so I’ll just give you the highlights and then

just give you the highlights and then

just give you the highlights and then they go on to tell us about little

they go on to tell us about little

they go on to tell us about little Dalton okay little Dalton is now 17 he’s

Dalton okay little Dalton is now 17 he’s

Dalton okay little Dalton is now 17 he’s finished all of his college applications

finished all of his college applications

finished all of his college applications for early decision and he’s just

for early decision and he’s just

for early decision and he’s just fretting over whether how to choose

fretting over whether how to choose

fretting over whether how to choose between MIT and Princeton what a dilemma

between MIT and Princeton what a dilemma

between MIT and Princeton what a dilemma and his little sister Astrid 15 is

and his little sister Astrid 15 is

and his little sister Astrid 15 is apparently turning into quite the beauty

apparently turning into quite the beauty

apparently turning into quite the beauty ready to compete in the Miss America

ready to compete in the Miss America

ready to compete in the Miss America contest so we need to stay tuned to see

contest so we need to stay tuned to see

contest so we need to stay tuned to see if she’s there next year even though

if she’s there next year even though

if she’s there next year even though she’s a little underage but you know

she’s a little underage but you know

she’s a little underage but you know she’s perfect and then goes on to talk

she’s perfect and then goes on to talk

she’s perfect and then goes on to talk about this my husband I’ve had

about this my husband I’ve had

about this my husband I’ve had outstanding years of work we never knew

outstanding years of work we never knew

outstanding years of work we never knew bonuses could be so big okay in addition

bonuses could be so big okay in addition

bonuses could be so big okay in addition to my charity work in Sierra Leone my

to my charity work in Sierra Leone my

to my charity work in Sierra Leone my fundraising my organic garden yoga

fundraising my organic garden yoga

fundraising my organic garden yoga classes and beekeeping I still find time

classes and beekeeping I still find time

classes and beekeeping I still find time to be president of the PTA

to be president of the PTA

to be president of the PTA treasurer for the local National Rifle

treasurer for the local National Rifle

treasurer for the local National Rifle Association and secretary of the gated

Association and secretary of the gated

Association and secretary of the gated community security committee hmm we had

community security committee hmm we had

community security committee hmm we had to say goodbye to my husband’s mother

to say goodbye to my husband’s mother

to say goodbye to my husband’s mother but we just rejoiced in the long life

but we just rejoiced in the long life

but we just rejoiced in the long life that she lived so from our home to yours

that she lived so from our home to yours

that she lived so from our home to yours have a blessed holiday season we’ll be

have a blessed holiday season we’ll be

have a blessed holiday season we’ll be praying for you miss miss so when I read

praying for you miss miss so when I read

praying for you miss miss so when I read these letters I don’t always believe

these letters I don’t always believe

these letters I don’t always believe everything that I read in them I mean

everything that I read in them I mean

everything that I read in them I mean did Dalton really apply early decision

did Dalton really apply early decision

did Dalton really apply early decision for all those colleges does he have a

for all those colleges does he have a

for all those colleges does he have a realistic chance of having

realistic chance of having

realistic chance of having to choose between Princeton and MIT is a

to choose between Princeton and MIT is a

to choose between Princeton and MIT is a stood really that good-looking what the

stood really that good-looking what the

stood really that good-looking what the hell is she doing in Sierra Leone I have

hell is she doing in Sierra Leone I have

hell is she doing in Sierra Leone I have no idea so say what is going on with

no idea so say what is going on with

no idea so say what is going on with this letter so I just sort of file all

this letter so I just sort of file all

this letter so I just sort of file all that stuff in the back of my head and

that stuff in the back of my head and

that stuff in the back of my head and then the Christmas season winds down the

then the Christmas season winds down the

then the Christmas season winds down the Christmas tree kind of fades and I put

Christmas tree kind of fades and I put

Christmas tree kind of fades and I put away Christmas ornaments and I take

away Christmas ornaments and I take

away Christmas ornaments and I take these letters and put somewhere I think

these letters and put somewhere I think

these letters and put somewhere I think they belong and then the New Year comes

they belong and then the New Year comes

they belong and then the New Year comes upon us and everything starts fresh

upon us and everything starts fresh

upon us and everything starts fresh again but no this whole Christmas letter

again but no this whole Christmas letter

again but no this whole Christmas letter thing starts happening again how does

thing starts happening again how does

thing starts happening again how does this happen again

this happen again

this happen again well usually around the end of January I

well usually around the end of January I

well usually around the end of January I started getting annual reports from all

started getting annual reports from all

started getting annual reports from all the companies in which I own some stock

the companies in which I own some stock

the companies in which I own some stock now being an accountant I like annual

now being an accountant I like annual

now being an accountant I like annual reports I like to take a look at the

reports I like to take a look at the

reports I like to take a look at the information that’s contained in them so

information that’s contained in them so

information that’s contained in them so I’m very happy to look at a balance

I’m very happy to look at a balance

I’m very happy to look at a balance sheet and income statement statement of

sheet and income statement statement of

sheet and income statement statement of cash flows and a statement of

cash flows and a statement of

cash flows and a statement of stockholders equity and since I’m an

stockholders equity and since I’m an

stockholders equity and since I’m an accountant I know the language of GAAP

accountant I know the language of GAAP

accountant I know the language of GAAP generally accepted accounting principles

generally accepted accounting principles

generally accepted accounting principles so I’m very happy to read something in

so I’m very happy to read something in

so I’m very happy to read something in my language okay

my language okay

my language okay so let’s start with this balance sheet

so let’s start with this balance sheet

so let’s start with this balance sheet for a minute a balance sheet is a

for a minute a balance sheet is a

for a minute a balance sheet is a snapshot of a company at a single point

snapshot of a company at a single point

snapshot of a company at a single point in time one single moment in time and it

in time one single moment in time and it

in time one single moment in time and it provides sort of an example of the

provides sort of an example of the

provides sort of an example of the resources and obligations of a company

resources and obligations of a company

resources and obligations of a company at one point in time and then usually

at one point in time and then usually

at one point in time and then usually you get a comparative balance sheet so

you get a comparative balance sheet so

you get a comparative balance sheet so that you can compare the company at two

that you can compare the company at two

that you can compare the company at two very distinct points in time usually

very distinct points in time usually

very distinct points in time usually you’re apart well guess what that’s kind

you’re apart well guess what that’s kind

you’re apart well guess what that’s kind of like the family picture last year and

of like the family picture last year and

of like the family picture last year and the family picture this year something’s

the family picture this year something’s

the family picture this year something’s changed right because they’re not

changed right because they’re not

changed right because they’re not exactly identical but you don’t know

exactly identical but you don’t know

exactly identical but you don’t know what’s changed well if you look at

what’s changed well if you look at

what’s changed well if you look at balance sheets if you’re trying to

balance sheets if you’re trying to

balance sheets if you’re trying to interpret what’s happened between two

interpret what’s happened between two

interpret what’s happened between two balance sheet dates you look at the

balance sheet dates you look at the

balance sheet dates you look at the income statement the income statement is

income statement the income statement is

income statement the income statement is a summary of what’s

a summary of what’s

a summary of what’s and during the year it’s like the movie

and during the year it’s like the movie

and during the year it’s like the movie of the family during the year a state

of the family during the year a state

of the family during the year a state income statement usually summarizes

income statement usually summarizes

income statement usually summarizes revenues and expenses and then reports

revenues and expenses and then reports

revenues and expenses and then reports profits but you know what that’s like

profits but you know what that’s like

profits but you know what that’s like it’s like the letter it’s like the

it’s like the letter it’s like the

it’s like the letter it’s like the Christmas letter that we opened and then

Christmas letter that we opened and then

Christmas letter that we opened and then there’s this statement of cash flows the

there’s this statement of cash flows the

there’s this statement of cash flows the statement of cash flows kind of zeroes

statement of cash flows kind of zeroes

statement of cash flows kind of zeroes in on one of the most important assets a

in on one of the most important assets a

in on one of the most important assets a company owns which is its cash okay and

company owns which is its cash okay and

company owns which is its cash okay and it provides us some information about

it provides us some information about

it provides us some information about how cash flows in and out of the company

how cash flows in and out of the company

how cash flows in and out of the company well isn’t that what that Christmas

well isn’t that what that Christmas

well isn’t that what that Christmas letter said that the children were the

letter said that the children were the

letter said that the children were the stars of the show and then finally the

stars of the show and then finally the

stars of the show and then finally the statement of stockholders equity this is

statement of stockholders equity this is

statement of stockholders equity this is something that reports transactions

something that reports transactions

something that reports transactions between the owners of a company and the

between the owners of a company and the

between the owners of a company and the company itself so if a company issues

company itself so if a company issues

company itself so if a company issues new stock capital flows into the company

new stock capital flows into the company

new stock capital flows into the company if the company pays a dividend cash

if the company pays a dividend cash

if the company pays a dividend cash flows out of the company well I look at

flows out of the company well I look at

flows out of the company well I look at this and think you know what that’s kind

this and think you know what that’s kind

this and think you know what that’s kind of like the family tree and the capital

of like the family tree and the capital

of like the family tree and the capital flowing into the company are the new

flowing into the company are the new

flowing into the company are the new additions and the capital flowing out of

additions and the capital flowing out of

additions and the capital flowing out of the company is grandma okay so I look at

the company is grandma okay so I look at

the company is grandma okay so I look at this and saying you know I I sort of had

this and saying you know I I sort of had

this and saying you know I I sort of had some questions when I read my Christmas

some questions when I read my Christmas

some questions when I read my Christmas letters just a few weeks ago

letters just a few weeks ago

letters just a few weeks ago I wonder if annual reports are kind of

I wonder if annual reports are kind of

I wonder if annual reports are kind of doing the same thing I wonder if they’re

doing the same thing I wonder if they’re

doing the same thing I wonder if they’re sort of overstating accomplishments and

sort of overstating accomplishments and

sort of overstating accomplishments and maybe painting a picture that’s just a

maybe painting a picture that’s just a

maybe painting a picture that’s just a little too beautiful okay

little too beautiful okay

little too beautiful okay so here’s an example can you guess this

so here’s an example can you guess this

so here’s an example can you guess this company try to guess this company I’m

company try to guess this company I’m

company try to guess this company I’m going to give you some quotes that came

going to give you some quotes that came

going to give you some quotes that came from an actual annual report okay the

from an actual annual report okay the

from an actual annual report okay the company’s net income reached a record

company’s net income reached a record

company’s net income reached a record 1.3 billion we continued our record of

1.3 billion we continued our record of

1.3 billion we continued our record of strong returns recurring earnings per

strong returns recurring earnings per

strong returns recurring earnings per share of increased steadily nobody’s

share of increased steadily nobody’s

share of increased steadily nobody’s eyes are glazing over yet with these

eyes are glazing over yet with these

eyes are glazing over yet with these accounting terms so I’m happy about that

accounting terms so I’m happy about that

accounting terms so I’m happy about that the great fun here will be for all of us

the great fun here will be for all of us

the great fun here will be for all of us to discover just how great we are how

to discover just how great we are how

to discover just how great we are how good we can really be

good we can really be

good we can really be and then a comparison of the company’s

and then a comparison of the company’s

and then a comparison of the company’s return versus the S&P 500 this company

return versus the S&P 500 this company

return versus the S&P 500 this company looks like it’s doing really well

looks like it’s doing really well

looks like it’s doing really well doesn’t it any idea what company this is

doesn’t it any idea what company this is

doesn’t it any idea what company this is on April 2nd 2001 they released their

on April 2nd 2001 they released their

on April 2nd 2001 they released their annual report for the year 2000 very

annual report for the year 2000 very

annual report for the year 2000 very good six months later they said they had

good six months later they said they had

good six months later they said they had to restate everything because it was all

to restate everything because it was all

to restate everything because it was all a lie

a lie

a lie okay but their annual report was

okay but their annual report was

okay but their annual report was beautiful very colorful full of glossy

beautiful very colorful full of glossy

beautiful very colorful full of glossy pictures yeah so what what kind of

pictures yeah so what what kind of

pictures yeah so what what kind of tricks do companies have to to write

tricks do companies have to to write

tricks do companies have to to write their own Christmas letters well it

their own Christmas letters well it

their own Christmas letters well it falls into kind of two broad categories

falls into kind of two broad categories

falls into kind of two broad categories one are what I call real decisions

one are what I call real decisions

one are what I call real decisions that’s where you sort of alter the

that’s where you sort of alter the

that’s where you sort of alter the physical the physical nature of a

physical the physical nature of a

physical the physical nature of a transaction so that when it gets

transaction so that when it gets

transaction so that when it gets reported it looks different and here’s

reported it looks different and here’s

reported it looks different and here’s an example of one Diamond Foods which is

an example of one Diamond Foods which is

an example of one Diamond Foods which is a producer of canned nuts shifted

a producer of canned nuts shifted

a producer of canned nuts shifted payments to their wallet growers until

payments to their wallet growers until

payments to their wallet growers until later periods so it looked like they

later periods so it looked like they

later periods so it looked like they were more profitable in a year when they

were more profitable in a year when they

were more profitable in a year when they were in negotiations for a merger with

were in negotiations for a merger with

were in negotiations for a merger with Procter and Gamble so they use that real

Procter and Gamble so they use that real

Procter and Gamble so they use that real decision of delaying payments to make it

decision of delaying payments to make it

decision of delaying payments to make it look more profitable in the current year

look more profitable in the current year

look more profitable in the current year another example is that companies can

another example is that companies can

another example is that companies can play fast and loose with some accounting

play fast and loose with some accounting

play fast and loose with some accounting rules for example

rules for example

rules for example WorldCom used its cash flow statement to

WorldCom used its cash flow statement to

WorldCom used its cash flow statement to part some expenses instead of expensing

part some expenses instead of expensing

part some expenses instead of expensing them on the income statement and making

them on the income statement and making

them on the income statement and making the income and the profit look lower the

the income and the profit look lower the

the income and the profit look lower the company instead regarded those as a

company instead regarded those as a

company instead regarded those as a capital expenditure and kind of left

capital expenditure and kind of left

capital expenditure and kind of left them off the income statement at least

them off the income statement at least

them off the income statement at least temporarily okay so that was an

temporarily okay so that was an

temporarily okay so that was an accounting decision that helped

accounting decision that helped

accounting decision that helped influence what earnings look like okay

influence what earnings look like okay

influence what earnings look like okay some companies prefer to interpret

some companies prefer to interpret

some companies prefer to interpret things the way they want to interpret

things the way they want to interpret

things the way they want to interpret them I mentioned earlier that the

them I mentioned earlier that the

them I mentioned earlier that the language of accounting is GAAP generally

language of accounting is GAAP generally

language of accounting is GAAP generally accepted accounting principles and the

accepted accounting principles and the

accepted accounting principles and the Tesla company poor Elon Musk he’s

Tesla company poor Elon Musk he’s

Tesla company poor Elon Musk he’s already been slammed once here I guess

already been slammed once here I guess

already been slammed once here I guess he’s gonna get slammed again they

he’s gonna get slammed again they

he’s gonna get slammed again they reported their

reported their

reported their a net loss per share the net loss per

a net loss per share the net loss per

a net loss per share the net loss per share according to the rules of

share according to the rules of

share according to the rules of accounting but then they also provided

accounting but then they also provided

accounting but then they also provided this adjustment for to remove stock

this adjustment for to remove stock

this adjustment for to remove stock based compensation so that this new

based compensation so that this new

based compensation so that this new measure of earnings looks better than

measure of earnings looks better than

measure of earnings looks better than the gap measure of earnings they label

the gap measure of earnings they label

the gap measure of earnings they label it you know they show us that it’s got

it you know they show us that it’s got

it you know they show us that it’s got the non-gaap but but they are at least

the non-gaap but but they are at least

the non-gaap but but they are at least trying to alter the rules under which

trying to alter the rules under which

trying to alter the rules under which they report things and in their annual

they report things and in their annual

they report things and in their annual report in their quarterly report before

report in their quarterly report before

report in their quarterly report before this particular quarter based they

this particular quarter based they

this particular quarter based they boasted that their net loss had narrowed

boasted that their net loss had narrowed

boasted that their net loss had narrowed hey we’re still not doing well but at

hey we’re still not doing well but at

hey we’re still not doing well but at least we’re not doing as bad as we were

least we’re not doing as bad as we were

least we’re not doing as bad as we were before that’s the good news

before that’s the good news

before that’s the good news okay so what can you do when you look at

okay so what can you do when you look at

okay so what can you do when you look at these annual reports from companies well

these annual reports from companies well

these annual reports from companies well I think you can hold on to the same

I think you can hold on to the same

I think you can hold on to the same skepticism that you use when you look at

skepticism that you use when you look at

skepticism that you use when you look at these Christmas letters there’s usually

these Christmas letters there’s usually

these Christmas letters there’s usually a lot of hyperbole and overstatement

a lot of hyperbole and overstatement

a lot of hyperbole and overstatement that I think is worthy of a little bit

that I think is worthy of a little bit

that I think is worthy of a little bit of scrutiny you should keep your mind

of scrutiny you should keep your mind

of scrutiny you should keep your mind open for the different ways that

open for the different ways that

open for the different ways that companies can alter their results at

companies can alter their results at

companies can alter their results at least on paper and the most important

least on paper and the most important

least on paper and the most important part and it’s a part that most people

part and it’s a part that most people

part and it’s a part that most people neglect to do is to look at those boring

neglect to do is to look at those boring

neglect to do is to look at those boring notes in the back of a set of financial

notes in the back of a set of financial

notes in the back of a set of financial statements that’s where the dirt is

statements that’s where the dirt is

statements that’s where the dirt is that’s where you find the stuff that you

that’s where you find the stuff that you

that’s where you find the stuff that you can tie back to the financial statements

can tie back to the financial statements

can tie back to the financial statements and try to convince yourself of what the

and try to convince yourself of what the

and try to convince yourself of what the real story is so when you get your aunt

real story is so when you get your aunt

real story is so when you get your aunt your Christmas cards this year I hope

your Christmas cards this year I hope

your Christmas cards this year I hope you think of annual reports and if you

you think of annual reports and if you

you think of annual reports and if you ever get any annual reports I hope

ever get any annual reports I hope

ever get any annual reports I hope you’ll remember your Christmas cards

you’ll remember your Christmas cards

you’ll remember your Christmas cards thank you very much

thank you very much

thank you very much [Applause]

”

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