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Cheat More | Stephen Green | TEDxPortland


are you a handsome fine whoa you’re

are you a handsome fine whoa you’re gonna love the next speaker then for now

gonna love the next speaker then for now

gonna love the next speaker then for now you’re stuck with me and we’re gonna

you’re stuck with me and we’re gonna

you’re stuck with me and we’re gonna have an unexpected conversation I’m

have an unexpected conversation I’m

have an unexpected conversation I’m going to ask you to question things you

going to ask you to question things you

going to ask you to question things you know are true see the world in a

know are true see the world in a

know are true see the world in a different way and ultimately I’m going

different way and ultimately I’m going

different way and ultimately I’m going to ask you to cheat let’s start off with

to ask you to cheat let’s start off with

to ask you to cheat let’s start off with some unexpected things about me I’m

some unexpected things about me I’m

some unexpected things about me I’m Latino give it a second he’ll come via

Latino give it a second he’ll come via

Latino give it a second he’ll come via an economist and a recovering banker

an economist and a recovering banker

an economist and a recovering banker basically I could never be on the show

basically I could never be on the show

basically I could never be on the show Portlandia not happening I’m also the

Portlandia not happening I’m also the

Portlandia not happening I’m also the father to a severely Anna feel of phobic

father to a severely Anna feel of phobic

father to a severely Anna feel of phobic daughter say with me Anna

daughter say with me Anna

daughter say with me Anna Fila phobic it means she’s deathly

Fila phobic it means she’s deathly

Fila phobic it means she’s deathly afraid of mosquitos and I often say I

afraid of mosquitos and I often say I

afraid of mosquitos and I often say I was born to live in Portland as I came

was born to live in Portland as I came

was born to live in Portland as I came into this world literally moments after

into this world literally moments after

into this world literally moments after the Portland Trail Blazers won their

the Portland Trail Blazers won their

the Portland Trail Blazers won their first and only championship on June 5th

first and only championship on June 5th

first and only championship on June 5th 1977 my adult life has been spent in

1977 my adult life has been spent in

1977 my adult life has been spent in banking finance and venture capital

banking finance and venture capital

banking finance and venture capital helping people with loans advice and

helping people with loans advice and

helping people with loans advice and sometimes tears who are brave enough to

sometimes tears who are brave enough to

sometimes tears who are brave enough to hang their own shingle and take on the

hang their own shingle and take on the

hang their own shingle and take on the little guy Portland’s a small business

little guy Portland’s a small business

little guy Portland’s a small business town home to a non-profit brew pub a

town home to a non-profit brew pub a

town home to a non-profit brew pub a professional snuggler and where it’s

professional snuggler and where it’s

professional snuggler and where it’s true it’s true and where Berry’s

true it’s true and where Berry’s

true it’s true and where Berry’s barbeque and baked beans are a flavor of

barbeque and baked beans are a flavor of

barbeque and baked beans are a flavor of ice cream

ice cream

ice cream in fact 83% of businesses in Portland

in fact 83% of businesses in Portland

in fact 83% of businesses in Portland have less than 10 employees an emerging

have less than 10 employees an emerging

have less than 10 employees an emerging small companies like wild Fang whose

small companies like wild Fang whose

small companies like wild Fang whose fearless leader you’re going to hear

fearless leader you’re going to hear

fearless leader you’re going to hear shortly that are less than five years

shortly that are less than five years

shortly that are less than five years old account for more than 90% of jobs in

old account for more than 90% of jobs in

old account for more than 90% of jobs in the United States small is who we are

the United States small is who we are

the United States small is who we are now one of the most amazing stats I’ve

now one of the most amazing stats I’ve

now one of the most amazing stats I’ve come across

come across

come across comes to us from the US Census Bureau

comes to us from the US Census Bureau

comes to us from the US Census Bureau who said in 2012 Portland was home to

who said in 2012 Portland was home to

who said in 2012 Portland was home to more than 4,000 black businesses and

more than 4,000 black businesses and

more than 4,000 black businesses and that these businesses had annual

that these businesses had annual

that these businesses had annual revenues of more than 440 million

revenues of more than 440 million

revenues of more than 440 million dollars this isn’t what you read about

dollars this isn’t what you read about

dollars this isn’t what you read about in the Atlantic or what you see at local

in the Atlantic or what you see at local

in the Atlantic or what you see at local area meetups I realize our growing

area meetups I realize our growing

area meetups I realize our growing economic entrepreneurial ecosystem was

economic entrepreneurial ecosystem was

economic entrepreneurial ecosystem was disconnected from this growing group of

disconnected from this growing group of

disconnected from this growing group of black founders and in order to dismiss

black founders and in order to dismiss

black founders and in order to dismiss the generally accepted truth of the

the generally accepted truth of the

the generally accepted truth of the disappearing black business I figured

disappearing black business I figured

disappearing black business I figured how could I be a bridge between the two

how could I be a bridge between the two

how could I be a bridge between the two so in 2015 I created the event pitch

so in 2015 I created the event pitch

so in 2015 I created the event pitch black

black

black it puts black entrepreneurs front and

it puts black entrepreneurs front and

it puts black entrepreneurs front and center while also connecting them to the

center while also connecting them to the

center while also connecting them to the entrepreneurial ecosystem here in

entrepreneurial ecosystem here in

entrepreneurial ecosystem here in Portland we’ve been covered by the

Portland we’ve been covered by the

Portland we’ve been covered by the Portland Business Journal wired and

Portland Business Journal wired and

Portland Business Journal wired and TechCrunch as a way to stimulate

TechCrunch as a way to stimulate

TechCrunch as a way to stimulate innovation and get innovation going in

innovation and get innovation going in

innovation and get innovation going in underserved communities this year we’re

underserved communities this year we’re

underserved communities this year we’re going on the road we’re going to DC

going on the road we’re going to DC

going on the road we’re going to DC Seattle Austin and other cities across

Seattle Austin and other cities across

Seattle Austin and other cities across the country imagine that the country’s

the country imagine that the country’s

the country imagine that the country’s whitest city leading the way and how to

whitest city leading the way and how to

whitest city leading the way and how to support black folks

support black folks

support black folks [Applause]

[Applause]

[Applause] [Music]

[Music]

[Music] sometimes small gives you the room to do

sometimes small gives you the room to do

sometimes small gives you the room to do really big things now in all my years

really big things now in all my years

really big things now in all my years doing finance I’m often asked Stephen

doing finance I’m often asked Stephen

doing finance I’m often asked Stephen what’s the what’s the biggest deal

what’s the what’s the biggest deal

what’s the what’s the biggest deal you’ve ever done and though I’ve done

you’ve ever done and though I’ve done

you’ve ever done and though I’ve done mix use projects with tens of millions

mix use projects with tens of millions

mix use projects with tens of millions of dollars in financing my answer is

of dollars in financing my answer is

of dollars in financing my answer is always the same mr. Howard’s $20,000

always the same mr. Howard’s $20,000

always the same mr. Howard’s $20,000 loan see he’s a contractor and when we

loan see he’s a contractor and when we

loan see he’s a contractor and when we met 12 years ago he was homeless living

met 12 years ago he was homeless living

met 12 years ago he was homeless living in his van out of state trying to find a

in his van out of state trying to find a

in his van out of state trying to find a way to get back to his native Portland

way to get back to his native Portland

way to get back to his native Portland with his head held high he had an

with his head held high he had an

with his head held high he had an opportunity to work on one floor of a

opportunity to work on one floor of a

opportunity to work on one floor of a 30-story building here in town and if

30-story building here in town and if

30-story building here in town and if you could get that floor done he had the

you could get that floor done he had the

you could get that floor done he had the opportunity to work on the rest of the

opportunity to work on the rest of the

opportunity to work on the rest of the floors the only thing standing in his

floors the only thing standing in his

floors the only thing standing in his way was the $20,000 he needed to

way was the $20,000 he needed to

way was the $20,000 he needed to complete that first floor mr. Howard’s

complete that first floor mr. Howard’s

complete that first floor mr. Howard’s beaming smile and passion led me to turn

beaming smile and passion led me to turn

beaming smile and passion led me to turn over every rock call in every favor and

over every rock call in every favor and

over every rock call in every favor and in the end over tears and hugs we were

in the end over tears and hugs we were

in the end over tears and hugs we were able to sign the documents to allow him

able to sign the documents to allow him

able to sign the documents to allow him to seize his opportunity mr. Howard’s no

to seize his opportunity mr. Howard’s no

to seize his opportunity mr. Howard’s no longer homeless and his company does

longer homeless and his company does

longer homeless and his company does millions of dollars in projects each

millions of dollars in projects each

millions of dollars in projects each year small was my biggest deal ever now

year small was my biggest deal ever now

year small was my biggest deal ever now I’ve given you a couple cool stats and

I’ve given you a couple cool stats and

I’ve given you a couple cool stats and you may have heard some of those as well

you may have heard some of those as well

you may have heard some of those as well as a heartwarming story or two

as a heartwarming story or two

as a heartwarming story or two but what’s in it for you when it comes

but what’s in it for you when it comes

but what’s in it for you when it comes to small now these cities have become

to small now these cities have become

to small now these cities have become the identities of our these businesses

the identities of our these businesses

the identities of our these businesses have become the identities of our cities

have become the identities of our cities

have become the identities of our cities if you follow me on Instagram or Twitter

if you follow me on Instagram or Twitter

if you follow me on Instagram or Twitter you’ll see I love to take me some

you’ll see I love to take me some

you’ll see I love to take me some selfies at all of my favorite small

selfies at all of my favorite small

selfies at all of my favorite small businesses around town but how weird

businesses around town but how weird

businesses around town but how weird would it be to see a selfie like this

would it be to see a selfie like this

would it be to see a selfie like this one

now this goes beyond getting likes or

now this goes beyond getting likes or followers these are the landmarks we use

followers these are the landmarks we use

followers these are the landmarks we use to describe our neighborhoods these are

to describe our neighborhoods these are

to describe our neighborhoods these are the places that we go to spend our most

the places that we go to spend our most

the places that we go to spend our most precious moments in fact they are the

precious moments in fact they are the

precious moments in fact they are the original social network now I’ve given

original social network now I’ve given

original social network now I’ve given you a few cool stats you may have heard

you a few cool stats you may have heard

you a few cool stats you may have heard those before as well as a heartwarming

those before as well as a heartwarming

those before as well as a heartwarming story or two but what’s in it for you

story or two but what’s in it for you

story or two but what’s in it for you when it comes to small

[Applause]

[Applause] a recent study by Baylor University

a recent study by Baylor University

a recent study by Baylor University looked at over 3,000 counties across the

looked at over 3,000 counties across the

looked at over 3,000 counties across the country they use US census data along

country they use US census data along

country they use US census data along with statistics from the Center for

with statistics from the Center for

with statistics from the Center for Disease Control and they found that the

Disease Control and they found that the

Disease Control and they found that the counties with the most small businesses

counties with the most small businesses

counties with the most small businesses actually had a longer life expectancy

actually had a longer life expectancy

actually had a longer life expectancy and lower rates of diabetes and obesity

and lower rates of diabetes and obesity

and lower rates of diabetes and obesity I don’t think this is a surprise at all

I don’t think this is a surprise at all

I don’t think this is a surprise at all we’re relational beings and living in

we’re relational beings and living in

we’re relational beings and living in proximity to other people where we can

proximity to other people where we can

proximity to other people where we can have authentic relationships means we

have authentic relationships means we

have authentic relationships means we will live longer happier lives you may

will live longer happier lives you may

will live longer happier lives you may think it’s banks that are the ones that

think it’s banks that are the ones that

think it’s banks that are the ones that help these businesses after all

help these businesses after all

help these businesses after all Portland’s home to one of the greatest

Portland’s home to one of the greatest

Portland’s home to one of the greatest banks in the country Umpqua who thinks

banks in the country Umpqua who thinks

banks in the country Umpqua who thinks so highly of small businesses that they

so highly of small businesses that they

so highly of small businesses that they have a website just to put them in the

have a website just to put them in the

have a website just to put them in the spotlight they also do their part when

spotlight they also do their part when

spotlight they also do their part when it comes to lending in 2015 they did

it comes to lending in 2015 they did

it comes to lending in 2015 they did twenty six million dollars in small

twenty six million dollars in small

twenty six million dollars in small business loans alone in one year but I

business loans alone in one year but I

business loans alone in one year but I bet you didn’t know this port lenders do

bet you didn’t know this port lenders do

bet you didn’t know this port lenders do that same dollar amount every two days

that same dollar amount every two days

that same dollar amount every two days on food entertainment and apparel alone

on food entertainment and apparel alone

on food entertainment and apparel alone every two days your small contribution

every two days your small contribution

every two days your small contribution is big now you spending your money it’s

is big now you spending your money it’s

is big now you spending your money it’s really important but where you spend it

really important but where you spend it

really important but where you spend it maybe the biggest thing of all let’s

maybe the biggest thing of all let’s

maybe the biggest thing of all let’s take coffee when you buy your morning

take coffee when you buy your morning

take coffee when you buy your morning mocha Starbucks roughly ten cents of

mocha Starbucks roughly ten cents of

mocha Starbucks roughly ten cents of each dollar stays in town the rest goes

each dollar stays in town the rest goes

each dollar stays in town the rest goes off to other parts of the country and

off to other parts of the country and

off to other parts of the country and world but when you buy that same mocha

world but when you buy that same mocha

world but when you buy that same mocha at a local coffee shop like deadstock

at a local coffee shop like deadstock

at a local coffee shop like deadstock coffee almost fifty cents of each dollar

coffee almost fifty cents of each dollar

coffee almost fifty cents of each dollar stays in town go into a marketing

stays in town go into a marketing

stays in town go into a marketing consultant bookkeeper or architect now

consultant bookkeeper or architect now

consultant bookkeeper or architect now you’re not a douche bag if you shop at

you’re not a douche bag if you shop at

you’re not a douche bag if you shop at Starbucks

Starbucks

Starbucks [Applause]

[Applause]

[Applause] they’re a great company I just want you

they’re a great company I just want you

they’re a great company I just want you to realize the power that your money has

to realize the power that your money has

to realize the power that your money has and the impact you can have in your own

and the impact you can have in your own

and the impact you can have in your own city just from walking in a different

city just from walking in a different

city just from walking in a different door when you came in here today I bet

door when you came in here today I bet

door when you came in here today I bet you thought it was banks that had the

you thought it was banks that had the

you thought it was banks that had the power to support small businesses

power to support small businesses

power to support small businesses turns out it’s you my kids and I were

turns out it’s you my kids and I were

turns out it’s you my kids and I were watching the Discovery Channel last week

watching the Discovery Channel last week

watching the Discovery Channel last week and on came the show with the 10

and on came the show with the 10

and on came the show with the 10 deadliest animals in the world it had

deadliest animals in the world it had

deadliest animals in the world it had all the usual suspects that you fear the

all the usual suspects that you fear the

all the usual suspects that you fear the most when you’re walking on a forest

most when you’re walking on a forest

most when you’re walking on a forest trail including the grizzly bear who

trail including the grizzly bear who

trail including the grizzly bear who after being described they gave the

after being described they gave the

after being described they gave the disclaimer that it wouldn’t help to run

disclaimer that it wouldn’t help to run

disclaimer that it wouldn’t help to run or climb a tree because they can do that

or climb a tree because they can do that

or climb a tree because they can do that better than you

better than you

better than you and one failed swipe of their claws can

and one failed swipe of their claws can

and one failed swipe of their claws can tear a man in half as I got to number

tear a man in half as I got to number

tear a man in half as I got to number one on the list the narrator said

one on the list the narrator said

one on the list the narrator said responsible for more deaths each year

responsible for more deaths each year

responsible for more deaths each year than animals 2 through 10 combined is

than animals 2 through 10 combined is

than animals 2 through 10 combined is the mosquito the mosquito it turns out

the mosquito the mosquito it turns out

the mosquito the mosquito it turns out my daughter’s not Ana Fila phobic after

my daughter’s not Ana Fila phobic after

my daughter’s not Ana Fila phobic after all she actually understands how small

all she actually understands how small

all she actually understands how small is so big now small is a last word you

is so big now small is a last word you

is so big now small is a last word you wanted to hear today after all Ted’s

wanted to hear today after all Ted’s

wanted to hear today after all Ted’s about great gigantic ideas that have the

about great gigantic ideas that have the

about great gigantic ideas that have the ability to cure cancer and world hunger

ability to cure cancer and world hunger

ability to cure cancer and world hunger or make you laugh and tell you wet your

or make you laugh and tell you wet your

or make you laugh and tell you wet your pants from people with a bunch of

pants from people with a bunch of

pants from people with a bunch of letters after their names I’m not that

letters after their names I’m not that

letters after their names I’m not that speaker and you know what big is

speaker and you know what big is

speaker and you know what big is overrated small is doable

overrated small is doable

overrated small is doable people don’t make small goals they dream

people don’t make small goals they dream

people don’t make small goals they dream big but the work the work is small I’ve

big but the work the work is small I’ve

big but the work the work is small I’ve got some work for you today my buddy

got some work for you today my buddy

got some work for you today my buddy Neil is a body builder he’s a great big

Neil is a body builder he’s a great big

Neil is a body builder he’s a great big guy and every day he loves to post his

guy and every day he loves to post his

guy and every day he loves to post his meals on Instagram and

meals on Instagram and

meals on Instagram and normally they’re bland and nothing you’d

normally they’re bland and nothing you’d

normally they’re bland and nothing you’d write to the Food Network about but

write to the Food Network about but

write to the Food Network about but every so often he has a cheat day and

every so often he has a cheat day and

every so often he has a cheat day and I’m talking two large pizzas with a

I’m talking two large pizzas with a

I’m talking two large pizzas with a milkshake chaser cheat day I want to

milkshake chaser cheat day I want to

milkshake chaser cheat day I want to challenge you to have a cheat day week

challenge you to have a cheat day week

challenge you to have a cheat day week or month cheat on Amazon and buy the

or month cheat on Amazon and buy the

or month cheat on Amazon and buy the bedazzled Snuggie from a locally owned

bedazzled Snuggie from a locally owned

bedazzled Snuggie from a locally owned store cheat on Walmart and buy your

store cheat on Walmart and buy your

store cheat on Walmart and buy your groceries from a local grocer who more

groceries from a local grocer who more

groceries from a local grocer who more than likely knows the name of the person

than likely knows the name of the person

than likely knows the name of the person that grew the carrots that you bought or

that grew the carrots that you bought or

that grew the carrots that you bought or cheat on your Starbucks barista every

cheat on your Starbucks barista every

cheat on your Starbucks barista every Thursday and discover a mind-blowing

Thursday and discover a mind-blowing

Thursday and discover a mind-blowing mocha at a sneaker themed coffee shop

mocha at a sneaker themed coffee shop

mocha at a sneaker themed coffee shop because when you invest small you invest

because when you invest small you invest

because when you invest small you invest in the well-being of the community and

in the well-being of the community and

in the well-being of the community and when you invest in the well-being of the

when you invest in the well-being of the

when you invest in the well-being of the community you ultimately invest in your

community you ultimately invest in your

community you ultimately invest in your own health and strengthening the fabric

own health and strengthening the fabric

own health and strengthening the fabric of your city you have more power than

of your city you have more power than

of your city you have more power than you know imagine how many more mr.

you know imagine how many more mr.

you know imagine how many more mr. Howard’s we could help if we just cheat

Howard’s we could help if we just cheat

Howard’s we could help if we just cheat more

”

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