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Change in Journalism | Eugene Safonov | TEDxYouth@KIS


hello everybody thank you for coming I’m

hello everybody thank you for coming I’m glad to be here I’m happy to have this

glad to be here I’m happy to have this

glad to be here I’m happy to have this opportunity to share my experience I

opportunity to share my experience I

opportunity to share my experience I want to say sorry in advance because not

want to say sorry in advance because not

want to say sorry in advance because not so fluent English as other speakers have

so fluent English as other speakers have

so fluent English as other speakers have so I’m a chief editor of a B lingual

so I’m a chief editor of a B lingual

so I’m a chief editor of a B lingual online magazine about photography and

online magazine about photography and

online magazine about photography and visual culture Burton flight our

visual culture Burton flight our

visual culture Burton flight our audience is a professional and amateur

audience is a professional and amateur

audience is a professional and amateur photographers as well as all those who

photographers as well as all those who

photographers as well as all those who enjoy seeing good photos for example I’m

enjoy seeing good photos for example I’m

enjoy seeing good photos for example I’m representing the the last group here’s

representing the the last group here’s

representing the the last group here’s of Burton flight the photographers from

of Burton flight the photographers from

of Burton flight the photographers from all over the world it’s reporters

all over the world it’s reporters

all over the world it’s reporters documentarians art photographers its

documentarians art photographers its

documentarians art photographers its experience experienced professionals and

experience experienced professionals and

experience experienced professionals and gifted youth for less than a year we

gifted youth for less than a year we

gifted youth for less than a year we will we were able to build quite big

will we were able to build quite big

will we were able to build quite big audience daily our website is visited by

audience daily our website is visited by

audience daily our website is visited by up to 10,000 unique users furthermore

up to 10,000 unique users furthermore

up to 10,000 unique users furthermore number of the visitors continues growing

number of the visitors continues growing

number of the visitors continues growing our magazine is notable for its

our magazine is notable for its

our magazine is notable for its interesting content I’m sure you will

interesting content I’m sure you will

interesting content I’m sure you will enjoy it birth dad deposit come

enjoy it birth dad deposit come

enjoy it birth dad deposit come depositphotos calm I hope you you will

depositphotos calm I hope you you will

depositphotos calm I hope you you will be our readers to so but our magazine is

be our readers to so but our magazine is

be our readers to so but our magazine is notable not for on the interesting

notable not for on the interesting

notable not for on the interesting content however discriminating reader

content however discriminating reader

content however discriminating reader will notice that there is no ad on our

will notice that there is no ad on our

will notice that there is no ad on our website so no no banners no PR materials

website so no no banners no PR materials

website so no no banners no PR materials not everything we used to see on the

not everything we used to see on the

not everything we used to see on the pages on other other digital medium so

pages on other other digital medium so

pages on other other digital medium so and now I will explain why her button

and now I will explain why her button

and now I will explain why her button fried appeared in jun 2014 it and it was

fried appeared in jun 2014 it and it was

fried appeared in jun 2014 it and it was founded by depositphotos one of the most

founded by depositphotos one of the most

founded by depositphotos one of the most biggest

biggest

biggest for the banks in the world and so why

for the banks in the world and so why

for the banks in the world and so why did it do that why did the company needs

did it do that why did the company needs

did it do that why did the company needs a media resource the thing is that the

a media resource the thing is that the

a media resource the thing is that the thing is that every company which sells

thing is that every company which sells

thing is that every company which sells something needs to build the

something needs to build the

something needs to build the relationships with the customers very

relationships with the customers very

relationships with the customers very often such relationships is limited to

often such relationships is limited to

often such relationships is limited to an advertisement through the different

an advertisement through the different

an advertisement through the different channels in majority of the cases we

channels in majority of the cases we

channels in majority of the cases we talk about paid media which are the

talk about paid media which are the

talk about paid media which are the channel selected by business companies

channel selected by business companies

channel selected by business companies to make to make talk about them and

to make to make talk about them and

to make to make talk about them and every channel is the particular case

every channel is the particular case

every channel is the particular case costs a lot paid media is the radar

costs a lot paid media is the radar

costs a lot paid media is the radar ocean yeah it’s full of sharks where

ocean yeah it’s full of sharks where

ocean yeah it’s full of sharks where everybody flips about and pushes

everybody flips about and pushes

everybody flips about and pushes everybody so to survive you need to pay

everybody so to survive you need to pay

everybody so to survive you need to pay the most as well to present yourself to

the most as well to present yourself to

the most as well to present yourself to increase number and value of its

increase number and value of its

increase number and value of its presence I’m sorry I just forgot to to

presence I’m sorry I just forgot to to

presence I’m sorry I just forgot to to click the presentation so the visit

click the presentation so the visit

click the presentation so the visit photos verify ok many projects have to

photos verify ok many projects have to

photos verify ok many projects have to sell something so paid media it’s the

why that is why we have we want to

why that is why we have we want to transfer from the red ocean into blue

transfer from the red ocean into blue

transfer from the red ocean into blue ocean we need to create our own system

ocean we need to create our own system

ocean we need to create our own system of communication with the customers and

of communication with the customers and

of communication with the customers and environment which will belong only to us

environment which will belong only to us

environment which will belong only to us there will be no need to sell our

there will be no need to sell our

there will be no need to sell our product to idea but instead will tell

product to idea but instead will tell

product to idea but instead will tell about what we are producing in such a

about what we are producing in such a

about what we are producing in such a way that it will be interesting to our

way that it will be interesting to our

way that it will be interesting to our audience you may ask a question may our

audience you may ask a question may our

audience you may ask a question may our own media 70 serve as a new instrument

own media 70 serve as a new instrument

own media 70 serve as a new instrument for a dialogue between those who create

for a dialogue between those who create

for a dialogue between those who create ecommerce project I mean sellers and

ecommerce project I mean sellers and

ecommerce project I mean sellers and their target audience buyers nowadays

their target audience buyers nowadays

their target audience buyers nowadays every business uses a range of the

every business uses a range of the

every business uses a range of the channels to talk to the customers and we

channels to talk to the customers and we

channels to talk to the customers and we as i already said it’s ninety-nine

as i already said it’s ninety-nine

as i already said it’s ninety-nine percent of the cases it’s a paid

percent of the cases it’s a paid

percent of the cases it’s a paid channels who which do not belong to the

channels who which do not belong to the

channels who which do not belong to the business and therefore requires

business and therefore requires

business and therefore requires continuous in

continuous in

continuous in assessments among the private channels

assessments among the private channels

assessments among the private channels we can name two things block block and

we can name two things block block and

we can name two things block block and mass media like in our case as usual

mass media like in our case as usual

mass media like in our case as usual let’s talk about block as usual the

let’s talk about block as usual the

let’s talk about block as usual the users thing about a block is an

users thing about a block is an

users thing about a block is an additional to site at some form of a

additional to site at some form of a

additional to site at some form of a limited information field very

limited information field very

limited information field very concentration of our target audience is

concentration of our target audience is

concentration of our target audience is extremely low was usual so let’s talk

extremely low was usual so let’s talk

extremely low was usual so let’s talk about private mass media while creating

about private mass media while creating

about private mass media while creating a private media you need to answer

a private media you need to answer

a private media you need to answer following questions what the goals and

following questions what the goals and

following questions what the goals and objectives wine owner and the reader

objectives wine owner and the reader

objectives wine owner and the reader need a mirror resource besides the usual

need a mirror resource besides the usual

need a mirror resource besides the usual invest incentives of a publisher gaining

invest incentives of a publisher gaining

invest incentives of a publisher gaining profits getting influence and the satyr

profits getting influence and the satyr

profits getting influence and the satyr diversification the most important for

diversification the most important for

diversification the most important for us is the fact that we develop that with

us is the fact that we develop that with

us is the fact that we develop that with the development of our digital

the development of our digital

the development of our digital environment of our own media resource we

environment of our own media resource we

environment of our own media resource we will along to the it will allow us to

will along to the it will allow us to

will along to the it will allow us to start a dialogue with the customer our

start a dialogue with the customer our

start a dialogue with the customer our absolutely new level what will the

absolutely new level what will the

absolutely new level what will the benefits that private media will bring

benefits that private media will bring

benefits that private media will bring to a product or brand our orden our

to a product or brand our orden our

to a product or brand our orden our urban environment allows that not to

urban environment allows that not to

urban environment allows that not to force the sales but to form an interest

force the sales but to form an interest

force the sales but to form an interest demand tastes preference we can create a

demand tastes preference we can create a

demand tastes preference we can create a community of the interested people

community of the interested people

community of the interested people besides we do not lead a discussion with

besides we do not lead a discussion with

besides we do not lead a discussion with the user in the crowded sphere and the

the user in the crowded sphere and the

the user in the crowded sphere and the crowded territory with the wall that

crowded territory with the wall that

crowded territory with the wall that sharks instead we have the discussion in

sharks instead we have the discussion in

sharks instead we have the discussion in our own territory where only from our

our own territory where only from our

our own territory where only from our it’s only our decision what will be

it’s only our decision what will be

it’s only our decision what will be interesting for a person would be

interesting for a person would be

interesting for a person would be interesting for a person or not and

interesting for a person or not and

interesting for a person or not and we’ll something destruct here’s a her

we’ll something destruct here’s a her

we’ll something destruct here’s a her attention work but like in social

attention work but like in social

attention work but like in social networks that there are a lot of

networks that there are a lot of

networks that there are a lot of destructive factors or like in the block

destructive factors or like in the block

destructive factors or like in the block which is usually located on the website

which is usually located on the website

which is usually located on the website is over the company and the rear

is over the company and the rear

is over the company and the rear entered on the sales furthermore we

entered on the sales furthermore we

entered on the sales furthermore we create a good quality media at do not

create a good quality media at do not

create a good quality media at do not look for the channels of communications

look for the channels of communications

look for the channels of communications any more channels come to us we do not

any more channels come to us we do not

any more channels come to us we do not sell anything we tell stories and if we

sell anything we tell stories and if we

sell anything we tell stories and if we do it very well if our store is a good

do it very well if our store is a good

do it very well if our store is a good the others will write about us and we do

the others will write about us and we do

the others will write about us and we do not need to pay for that our content

not need to pay for that our content

not need to pay for that our content will be distributed and again it will be

will be distributed and again it will be

will be distributed and again it will be distributed it will be shared by free we

distributed it will be shared by free we

distributed it will be shared by free we shall we shall be invited to any to

shall we shall be invited to any to

shall we shall be invited to any to invent as a merry media partner for free

invent as a merry media partner for free

invent as a merry media partner for free because we’re interesting yeah we

because we’re interesting yeah we

because we’re interesting yeah we represent soon because their industry

represent soon because their industry

represent soon because their industry and that and customers will came will

and that and customers will came will

and that and customers will came will come to us because they want to be there

come to us because they want to be there

come to us because they want to be there we are because because we have

we are because because we have

we are because because we have interesting for them all this means that

interesting for them all this means that

interesting for them all this means that more and more sources will mention us

more and more sources will mention us

more and more sources will mention us too consequently a number of our

too consequently a number of our

too consequently a number of our publishers mentions an effective content

publishers mentions an effective content

publishers mentions an effective content will will bro is it’s not a an

will will bro is it’s not a an

will will bro is it’s not a an advertisement its information messages

advertisement its information messages

advertisement its information messages in different forms this chart

in different forms this chart

in different forms this chart illustrates a correspondence between

illustrates a correspondence between

illustrates a correspondence between coverage and heat on a targeted target

coverage and heat on a targeted target

coverage and heat on a targeted target audience private media media is the most

audience private media media is the most

audience private media media is the most official channel to hit the target

official channel to hit the target

official channel to hit the target audience coverages law worry as we can

audience coverages law worry as we can

audience coverages law worry as we can see however the quality of the audience

see however the quality of the audience

see however the quality of the audience is the highest so effective coverage so

is the highest so effective coverage so

is the highest so effective coverage so called echo of a private media as a

called echo of a private media as a

called echo of a private media as a communication channel is much larger in

communication channel is much larger in

communication channel is much larger in comparison to the other channels the

comparison to the other channels the

comparison to the other channels the format of media itself means different

format of media itself means different

format of media itself means different type of presenting information and

type of presenting information and

type of presenting information and communicating it to the customers we’re

communicating it to the customers we’re

communicating it to the customers we’re not lost in the old ocean of

not lost in the old ocean of

not lost in the old ocean of advertisement and companies campaigns of

advertisement and companies campaigns of

advertisement and companies campaigns of other players we carefully look after

other players we carefully look after

other players we carefully look after our garden after our God

our garden after our God

our garden after our God after our environment which gets a lot

after our environment which gets a lot

after our environment which gets a lot of the visitors as a result we do not

of the visitors as a result we do not

of the visitors as a result we do not chase the customers but customers come

chase the customers but customers come

chase the customers but customers come to comes to us one more factor should be

to comes to us one more factor should be

to comes to us one more factor should be mentioned if media is a channel show

mentioned if media is a channel show

mentioned if media is a channel show stable development then later it may

stable development then later it may

stable development then later it may become not only environment for

become not only environment for

become not only environment for communicating with customers but also

communicating with customers but also

communicating with customers but also may grow into additional product for a

may grow into additional product for a

may grow into additional product for a publisher and to be additional product

publisher and to be additional product

publisher and to be additional product for its basket which will create added

for its basket which will create added

for its basket which will create added value anyway on the stage development

value anyway on the stage development

value anyway on the stage development media channel because of its form arts

media channel because of its form arts

media channel because of its form arts because its form has a unique

because its form has a unique

because its form has a unique opportunity to speak louder and more

opportunity to speak louder and more

opportunity to speak louder and more efficient than other plat mores

efficient than other plat mores

efficient than other plat mores platforms or channels thank you very

platforms or channels thank you very

platforms or channels thank you very much

much

much [Applause]

”

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