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hello everyone then just little info
my birthday is sunday
So we must come back to me Sunday
wish and 46 years old then I would like
tell you the story of a springboard
of many from elsewhere and through this
stepping stone explain to you a little my
courses both personal too
professional is also what
built and what allowed me to be
in front of you in any case to be
legitimate to be here tonight for you
share this experience and that
I would like that at the end of this evening
you tell yourself I want to do
as it will make me want
to undertake because that’s it
life because that’s what society
so here I am, I am a young girl
who was born in the 9-3 then I am
happy because Sylvie shouted it up
and strong that the courneuve
these are cities where we live
together has been around for decades
for years except that it hurt
interpreted often speaks of the Seine
saint denis as a department
negative where a lot of things happen
except that each time we put the
light on the little thing
the little thing that will make us go
give a negative image
I grew up I came from a
family of eight children then the
third
among the 8 es there had to exist
imagine in a Maghrebian family
I’m 46 so it was in the
80s it had to exist through
an education by easy for them
girls because we learned from our
parents that girls bah here is
it was strict it was the studies
and again if we had parents who
tolerated otherwise it was a lot of
house so I had to exist
I had to develop my character
and what saved me is the sport the
sport allowed me to discover our
family a family that allowed me
to have another oxygen to meet
of the world to see that there is also
something other than in the city than in
the suburbs and this sport allowed me
to acquire values that allowed me
we do not realize when we practice
of the sport case I encourage you to do
and especially take your kids to
to practice sport because you go
account
in the sequel and when we grow up and
understand the maturity that these values
of sport and allow us
to undertake things just
extraordinary and above all to be
always positive because that’s it
life must be positive even when it’s
hard because everything is not easy but
optimism changes
a lot of things and so I had the
chance to be accompanied by teachers
who believed in me because they are
said do not miss me good in
athletics so should go to that
and accompanied me to go do a
sports studies and there I told them stop
the sports studies my parents internal to
forget it does not exist here
forbidden for girls so yes
it was my brother worries but for the
it’s not possible they told me
but if we’re going to go to Ben then
Go for it
they put such enthusiasm
was my first springboard on springboard
which allowed me to go out to see other
thing and went my parents
were convinced that they are said to be good
it’s still adults who wears
my child so why not so I
went and as I learned to live
in a large family
after two years while I was
in an idyllic place I was at
fontainebleau in a sport studies at
fontainebleau and in fact I have not
supported the separation of my family
so I cried every Wednesday you
call back phone booths
because in our day there was not the
portable
I called I cried these moms I
can I say more but I understand
not you tired me to go and
now you’re crying to come back and then
bombs listening here so I
came back to Aubervilliers because
I was born in Aubervilliers
so this is the city that is next to
the day and the end I resumed my
Latin studies bac
and then as in the suburbs we are
not learning to see what’s going on
the other side of the ring
because we have to stay between us
of the entre- is because see
talk about the sores but it’s the same
thing in the suburbs you have to stay between
because we are better and so I
do a bts did not count what a bts
counted in my high school 1
that’s when I’m vaccinated by
accounting internships I’m traveling
account quickly
wow it’s not for me so I’m
not angry I’m married with a teacher
management so see it like that via i
put a perfect equality in relation
to that and then quickly I told myself
good it ‘ll make me you’ll do whatever you do
will become so I got
to return to my passion that is the
sport and there I said to myself I’m going
become a sports teacher and there I
become a sports teacher and
I teach you to see you so
if there are links not know and
we found this evening with you
the occurrence and so I teach and like
I am scorpions I am someone
when I went around I made the
turn I do not pretend I do not know
to pretend in more it is seen on
my face so like that so see
so we get vaccinated and so
I stop and my husband tells me but you
stop to do what we did not have
no child is ok and because
we have three and there he will do what
I tell you but I do not know but I say
but I’m going to take care I’m going to create
an association because I’m not at
unemployment
I decided to stop so it’s not
we did not fired I decided so I
will take care i’m going to create a
association
and then I will see that I will become
so is of course creating this
association I wanted to give
meaning because I lived with these
young people who are idle because
that they have no future because they
are not optimistic and so on and
so through this association that
is called sporta life so it’s a real
word game by thinking that one moment
given we must all be actors we must
all take charge and it takes
start very early you have to give
this belief to these very young
very early and so we take young
so I’m going to show you it’s not working
thin part started here thank you
so is the goal of this very laptop
quickly what is the idea
education through sport because we have
understood with my husband who is
also teacher that the sport does it
vibrate they did not practice of
this sport because there are plenty of clubs
that exist so there is no competition
on the other hand we allow them by this
passion for sport to go live
major sporting events but has
crossed in transmits what act de
citizenship of trust but also
to be able to mount projects from their
to say that it is possible because
often they have a negative image of
and so inevitably return what when we
has a negative self- image
negative thing
so we try to hide all that
and tell them but you are
intelligent you are brilliant except we
we do not know yes the right buttons
so we will support you with the good
button i will give you a little
year like that so these young people we
took him to Brazil
no later than three months ago in rio
we took a hundred and forty kids live
the Olympic Games with a whole project
cultural a whole humanitarian project and
to tell them you’re living in
suburbs but we do things
extraordinary and a little anecdote
a 2002 when I launched the first
trip it was in seoul for the cut
of the world
and there I tell everyone
I like to go far in what we
undertake we will teach them the
Korean these little kids from Saturday and
monday no but it will not make you crazy
completely already French is
limit
English forgotten but then there you
speak Korean but I’m told but
you did not understand
if there is a goal at the end but they
will go wild
they will do everything to learn this
language is set and also when I
went to see the ambassador of korea
for them to put in 10 points after
gratos safe although I did not have the
everything at that moment and he looked at me
see a little when I have nothing against
Asian but showing nothing and in
same time I imagined moment but him
must take me for a nutty but he
saw that I was so so
convinced of what I was telling who would
said ok I put you a teacher for a year
Well, I can tell you, ben there is
a magic when I saw these kids from
4000 homes from the courneuve to
take the Korean
I cried I blamed it because
that this is missing something
strong
so of course I tell you it’s
for travel seoul south africa
but it takes money
I understood that it takes money to
associations by the way if there is
partners who want to come there are
no problem so what am I doing
at that moment I was visionary
but I did not know it
know it so I tell my husband I
found the right partner indicated on Thursday
was hey yeah he founds the god
visual they have the rights of all
sporting events so necessarily
they will make sure to help us and
there so I’m going to of course go
meet the president of the time
was patrick the lay a breton you
imagine and there I put myself all
days for six months to 10 hours of
to call the secretariat of the
president to have an appointment to
the bear who did not know they did not
did not know it was that I was doing
endurance
here is the report see what’s the point
and therefore there is I he finally me
receive because it says m tired
is but draws so I will receive them
we will fold the folder and then like that
she will stop calling so I’m
present and there he kicked me
yes the big bosses I have ten minutes
to consecrate you and there I say that
well falls this president I speak very
very quickly
in five minutes I folded the folder
so in five minutes I could have been there
the file but we stayed an hour
and half to send
so it’s and so you become
partners so that’s going great
and everything and then at 3 4 years after our
partnership one day he makes me call
a said samira it is absolutely necessary that I
see you and there I tell myself that my husband
it’s dead the grants as it
it’s a Breton and tell me in front
so that’s the way we’re going
present
so I’m going with a pitch like
that to explain that he did not
interest we could stick to the
watch since 2005 wants to remind in 2005
what happened in the suburbs so
I really had all the assets alas
after that it was not at all for that
it was to poach me the guy he
wanted to lure me
alas alas I am told but for
do what indy to be commercial
samira el your energy to listen
relate one that you took me
and ben necessarily the advertisers and
could pass here and there I say but
no it will not be possible
it’s not going to be possible because
because here and one of the reflections
etc.
but I need you finally I
come and go I tell him ok but a
indie condition which I tell him I
want to create a foundation there
no foundation TF1 so I want
to be the one who proposes the foundation to
group because I had the recoil to
the outside and I know where tf1
must engage and tell me is the
best person for for precisely
we propose a project and there I him
so I ‘m doing the commercial that I love
you tell it right away from the guy
because I loved it and from there and
So the springboards to see
build as and when
then I start the Akré Akré
foundation to him presented and there I
tell him this is east africa he
It is essential that TF1 commits itself and
that’s what we have to go to so I
present him what I present him a
beautiful project ah so that’s my
little family is actually I tell him
here is tf1 we have a real
social responsibility we must
to commit
we must be an actor because we return
images that are strong and so we
must be responsible
so I propose that in the
programs of the foundation we can
allow these suburban youth who
are brilliant who all have their place
in our boxes of milk form and the
accompany them with the codes
because that’s the problem it’s
the codes the network too and the
to integrate
so we will give them some training
because of course we send them
in schools but they know a
once they are graduates they
are not recognized by the states by the
business
so there’s only those who know and have
good networks good connections
and that’s it we’re going to put them in
good schools and thanks to that eh
well we have drinking leagues or
jean-marie bakayoko sanad and johanna
samir al ghadir dilemma that are
journalists for others who are who
works in marketing in the rh
in the jurists and suddenly we allow
to hire them
for two years with an ide coach with
training in the key with
sponsors of the employees’ tutors
of the group who are engaged
the accompaniment of these young people and that
that’s what make you do that they
can expect from anyone
we must accompany precisely the
young people and give them stepping stones
we all have networks in our pockets
to look at your pockets there are complained
network but what is it used for in
the pockets to nothing then do in
enjoy
your neighbor stop with the links of the
blood boyfriend’s friend’s boyfriend’s
friend of the thing but offered it to
people you do not know you’ll see
how do we sleep well pushpin when we
is someone we do not know because
that we did it with great
sincerity with a commitment to
with convictions the parks we have in
the guts and that’s important and that
it is important
and I want to give you then
there are plenty of other projects but I
invite you to go to our website
so today I want your
traces but of weight as message it is
as much as we are here we can
to commit
all as much knows one is able to
create stepping stones for the neighbor the
neighbor etc
but for that to have the conviction
all together we must be able and we must
do it one must be able to inspire to sow
wealth of knowledge because
together if we all meet at a
onni to each his level because
there are some who can no longer
me but it’s okay do not judge it
it takes to be active what it
must is to engage
what is needed is to allow
the banal when there is someone who has the
banana when you know you have a
little bit contributed to asson to his
blossoming
but what do we feel better about
skin what do we feel better when
we manage to bring happiness for
someone and that’s important
and me today by the way if I’m
this is thanks to a man see so
to talk about diversity elsewhere I
will name is Jean Pierrot
bergé who is director of the com de
boiled words that gave my name to
Beatrice and who came discretos me
to see in front of bira here it would be
well and it is not thank you thank you stone
because thanks to you I was able to share
this beautiful experience but also as
I am a bulimic of projects I
also created a com agency
by the way in front of jova nicolas bordas and
I’m glad he’s here because
it’s thanks to measures like that
also
let’s help create a comunication agency
and here I leave you the pleasure of going
see because the same
through corporate networks of
people because at first I’m going to you
to tell a little anecdote when nicolas
he said yes thanks to claude cohen
who is a woman but who has a name
masculine whose you see a little the
charisma and well at first I got
said it’s caen who will let go what
nicolas it’s not possible he did not
done with conviction and with plenty of and
well 10 years later we will celebrate our 10
years at the end of the month it’s been ten years
that new court exists that’s ten
years that this cost agency
communication that is at the
exist and which made it possible
young people to flourish in the
communication
There it is, thanks
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