we often talk about people having ethical intentions can a company also
ethical intentions can a company also
ethical intentions can a company also have an ethical intention do you have to
have an ethical intention do you have to
have an ethical intention do you have to be greedy and selfish to be an
be greedy and selfish to be an
be greedy and selfish to be an entrepreneur what are the intentions of
entrepreneur what are the intentions of
entrepreneur what are the intentions of intrapreneurs what are the interventions
intrapreneurs what are the interventions
intrapreneurs what are the interventions of entrepreneurs is starting up a
of entrepreneurs is starting up a
of entrepreneurs is starting up a company which companies will prosper in
company which companies will prosper in
company which companies will prosper in this new century during the Industrial
this new century during the Industrial
this new century during the Industrial Revolution it was a motor that you have
Revolution it was a motor that you have
Revolution it was a motor that you have to make most money at any cost in the
to make most money at any cost in the
to make most money at any cost in the last century
last century
last century we started to care about charitable
we started to care about charitable
we started to care about charitable giving by corporations I’m going to
giving by corporations I’m going to
giving by corporations I’m going to demonstrate today that we are turning
demonstrate today that we are turning
demonstrate today that we are turning for it that in order to prosper in this
for it that in order to prosper in this
for it that in order to prosper in this century
century
century a company has to be based on ethical
a company has to be based on ethical
a company has to be based on ethical truthful positive intentions I’m a
truthful positive intentions I’m a
truthful positive intentions I’m a serial entrepreneur I started my first
serial entrepreneur I started my first
serial entrepreneur I started my first company already while at Harvard
company already while at Harvard
company already while at Harvard together with my brother and I think I
together with my brother and I think I
together with my brother and I think I developed an addiction for
developed an addiction for
developed an addiction for entrepreneurship we produced concerts
entrepreneurship we produced concerts
entrepreneurship we produced concerts for people like Madonna Elton John built
for people like Madonna Elton John built
for people like Madonna Elton John built cinemas distributed films for Walt
cinemas distributed films for Walt
cinemas distributed films for Walt Disney Company we established over 26
Disney Company we established over 26
Disney Company we established over 26 companies good companies created over
companies good companies created over
companies good companies created over 2,000 jobs but more and more I found
2,000 jobs but more and more I found
2,000 jobs but more and more I found myself at different meetings and
myself at different meetings and
myself at different meetings and listening to people talking about bigger
listening to people talking about bigger
listening to people talking about bigger and bigger more money faster and it just
and bigger more money faster and it just
and bigger more money faster and it just didn’t work anymore then five years ago
didn’t work anymore then five years ago
didn’t work anymore then five years ago I lost my mother and I really thought
I lost my mother and I really thought
I lost my mother and I really thought Who am I we are here for such a limited
Who am I we are here for such a limited
Who am I we are here for such a limited amount of time what am I doing here
amount of time what am I doing here
amount of time what am I doing here what’s my intention in life and I went
what’s my intention in life and I went
what’s my intention in life and I went on to study different philosophies
on to study different philosophies
on to study different philosophies Buddhist New Age spiritual went on trips
Buddhist New Age spiritual went on trips
Buddhist New Age spiritual went on trips participate in ceremonies and I think I
participate in ceremonies and I think I
participate in ceremonies and I think I came to a realization that happiness
came to a realization that happiness
came to a realization that happiness means not
means not
means not doing anything being happy with what you
doing anything being happy with what you
doing anything being happy with what you have so I actually lost all motivation I
have so I actually lost all motivation I
have so I actually lost all motivation I swore I will not disturb lished another
swore I will not disturb lished another
swore I will not disturb lished another company I just thought I’ll chill out
company I just thought I’ll chill out
company I just thought I’ll chill out I’ll meditate the windsurf for personal
I’ll meditate the windsurf for personal
I’ll meditate the windsurf for personal pleasure or you could detach yourself
pleasure or you could detach yourself
pleasure or you could detach yourself you could go to a cave up in a mountain
you could go to a cave up in a mountain
you could go to a cave up in a mountain but is that my intention to live is that
but is that my intention to live is that
but is that my intention to live is that why I’m here seeing all this suffering
why I’m here seeing all this suffering
why I’m here seeing all this suffering injustice in the world it didn’t make
injustice in the world it didn’t make
injustice in the world it didn’t make sense so I start to explore what I’ve
sense so I start to explore what I’ve
sense so I start to explore what I’ve been doing I’ve been creating positive
been doing I’ve been creating positive
been doing I’ve been creating positive emotions for others with all of those
emotions for others with all of those
emotions for others with all of those companies in the past and I realized
companies in the past and I realized
companies in the past and I realized that my calling my true calling has
that my calling my true calling has
that my calling my true calling has really been to tell stories to really
really been to tell stories to really
really been to tell stories to really take true stories from life and bring
take true stories from life and bring
take true stories from life and bring them in front of people so they can
them in front of people so they can
them in front of people so they can relate to each other better but why do
relate to each other better but why do
relate to each other better but why do even that is it Fame is it money I was
even that is it Fame is it money I was
even that is it Fame is it money I was still confused until something crazy
still confused until something crazy
still confused until something crazy happened to me at Kong Film Festival I
happened to me at Kong Film Festival I
happened to me at Kong Film Festival I met the French producer I was introduced
met the French producer I was introduced
met the French producer I was introduced on the first thing he says is you have
on the first thing he says is you have
on the first thing he says is you have to meet the Oracle at that point I was
to meet the Oracle at that point I was
to meet the Oracle at that point I was thinking okay is he going to ask next
thinking okay is he going to ask next
thinking okay is he going to ask next that do I have to take the red or the
that do I have to take the red or the
that do I have to take the red or the blue pill well next day I had a personal
blue pill well next day I had a personal
blue pill well next day I had a personal private audience with the natural Oracle
private audience with the natural Oracle
private audience with the natural Oracle the Oracle of the Lai Lama and I asked
the Oracle of the Lai Lama and I asked
the Oracle of the Lai Lama and I asked him why are you here at this glamorous
him why are you here at this glamorous
him why are you here at this glamorous crazy glitzy Film Festival and he said
crazy glitzy Film Festival and he said
crazy glitzy Film Festival and he said something that made so much sense
something that made so much sense
something that made so much sense I’m here because film is a powerful
I’m here because film is a powerful
I’m here because film is a powerful medium and you can do a lot of good or
medium and you can do a lot of good or
medium and you can do a lot of good or low up bad with it and that put
low up bad with it and that put
low up bad with it and that put everything into perspective of what I
everything into perspective of what I
everything into perspective of what I want to do what I need to do so then I
want to do what I need to do so then I
want to do what I need to do so then I went on a journey I directed a concert
went on a journey I directed a concert
went on a journey I directed a concert film and a documentary for Robin
film and a documentary for Robin
film and a documentary for Robin Williams I love it for equal partnership
Williams I love it for equal partnership
Williams I love it for equal partnership rights law
rights law
rights law first owner to become the first
first owner to become the first
first owner to become the first post-soviet country with an equal rights
post-soviet country with an equal rights
post-soviet country with an equal rights law I went to the mountains of Tibet and
law I went to the mountains of Tibet and
law I went to the mountains of Tibet and followed a young monk around which grew
followed a young monk around which grew
followed a young monk around which grew into the Tashi Delek and it made me grow
into the Tashi Delek and it made me grow
into the Tashi Delek and it made me grow as a person it really made me understand
as a person it really made me understand
as a person it really made me understand that you don’t need to travel to the
that you don’t need to travel to the
that you don’t need to travel to the Himalayas to find yourself and it
Himalayas to find yourself and it
Himalayas to find yourself and it empowered me as a filmmaker so now I’m
empowered me as a filmmaker so now I’m
empowered me as a filmmaker so now I’m on a new adventure it’s a forbidden love
on a new adventure it’s a forbidden love
on a new adventure it’s a forbidden love story called a Firebird about a young
story called a Firebird about a young
story called a Firebird about a young conscript who is serving the last month
conscript who is serving the last month
conscript who is serving the last month of his military sentence military
of his military sentence military
of his military sentence military conscription time in 1978 Soviet Estonia
conscription time in 1978 Soviet Estonia
conscription time in 1978 Soviet Estonia and who falls in love with his superior
and who falls in love with his superior
and who falls in love with his superior officer Rahman and we are now costing
officer Rahman and we are now costing
officer Rahman and we are now costing financing that would be a subject for
financing that would be a subject for
financing that would be a subject for another TEDx talk back in doing again
another TEDx talk back in doing again
another TEDx talk back in doing again what I used to do what I loved and what
what I used to do what I loved and what
what I used to do what I loved and what I loved again for a totally new reason
I loved again for a totally new reason
I loved again for a totally new reason and thanks to the Firebird I met Tom
and thanks to the Firebird I met Tom
and thanks to the Firebird I met Tom Pryor and we became co-operators and he
Pryor and we became co-operators and he
Pryor and we became co-operators and he introduced me to an idea which he came
introduced me to an idea which he came
introduced me to an idea which he came up with while shooting as an actor on a
up with while shooting as an actor on a
up with while shooting as an actor on a movie called Kingsman Secret Service so
movie called Kingsman Secret Service so
movie called Kingsman Secret Service so now I’m again a co-founder of an amazing
now I’m again a co-founder of an amazing
now I’m again a co-founder of an amazing new global IT company even though five
new global IT company even though five
new global IT company even though five years ago I swore that I will never ever
years ago I swore that I will never ever
years ago I swore that I will never ever do again any business it’s a free
do again any business it’s a free
do again any business it’s a free platform for film recommendations by
platform for film recommendations by
platform for film recommendations by professional filmmakers like sitting
professional filmmakers like sitting
professional filmmakers like sitting down with a movie star who tells you
down with a movie star who tells you
down with a movie star who tells you what film to watch and white kind of a
what film to watch and white kind of a
what film to watch and white kind of a little bit like TEDx that you’re sharing
little bit like TEDx that you’re sharing
little bit like TEDx that you’re sharing knowledge with other people and everyone
knowledge with other people and everyone
knowledge with other people and everyone kept telling us wow this is a cool idea
kept telling us wow this is a cool idea
kept telling us wow this is a cool idea you should now go and raise a couple of
you should now go and raise a couple of
you should now go and raise a couple of million dollars and go faster the market
million dollars and go faster the market
million dollars and go faster the market and expand to as many countries as
and expand to as many countries as
and expand to as many countries as possible and we were like stop this
possible and we were like stop this
possible and we were like stop this doesn’t feel right why are we doing this
doesn’t feel right why are we doing this
doesn’t feel right why are we doing this and we realize that it’s not profit that
and we realize that it’s not profit that
and we realize that it’s not profit that matters in this it’s sharing of
matters in this it’s sharing of
matters in this it’s sharing of knowledge it’s changing the way that
knowledge it’s changing the way that
knowledge it’s changing the way that people discover little films that
people discover little films that
people discover little films that maybe then have the marketing budget
maybe then have the marketing budget
maybe then have the marketing budget never had the exposure but deserved to
never had the exposure but deserved to
never had the exposure but deserved to be seen the stories that deserve to be
be seen the stories that deserve to be
be seen the stories that deserve to be told so we decided to proceed
told so we decided to proceed
told so we decided to proceed differently instead of hiring a huge
differently instead of hiring a huge
differently instead of hiring a huge staff and burning a lot of cash we
staff and burning a lot of cash we
staff and burning a lot of cash we actually went and recruited volunteers
actually went and recruited volunteers
actually went and recruited volunteers we have now a dozen people working for
we have now a dozen people working for
we have now a dozen people working for us in Malta Portugal France England
us in Malta Portugal France England
us in Malta Portugal France England Estonia America is amazing because
Estonia America is amazing because
Estonia America is amazing because there’s a totally different balance of
there’s a totally different balance of
there’s a totally different balance of relations of chemistry there’s a totally
relations of chemistry there’s a totally
relations of chemistry there’s a totally different respect when everybody gives
different respect when everybody gives
different respect when everybody gives their free time to make an idea happen
their free time to make an idea happen
their free time to make an idea happen and we decided to establish the film a
and we decided to establish the film a
and we decided to establish the film a foundation to give back half of any
foundation to give back half of any
foundation to give back half of any money that we will ever make and to give
money that we will ever make and to give
money that we will ever make and to give that specifically to first-time
that specifically to first-time
that specifically to first-time filmmakers actors producers directors to
filmmakers actors producers directors to
filmmakers actors producers directors to help them realize their dreams and that
help them realize their dreams and that
help them realize their dreams and that feels good it’s a business but its
feels good it’s a business but its
feels good it’s a business but its intentions I believe are truthful
intentions I believe are truthful
intentions I believe are truthful ethical and positive and skeptics ask me
ethical and positive and skeptics ask me
ethical and positive and skeptics ask me well how will you get this financed will
well how will you get this financed will
well how will you get this financed will remains to be seen it’s a work in
remains to be seen it’s a work in
remains to be seen it’s a work in progress
progress
progress probably in a year’s time I can tell you
probably in a year’s time I can tell you
probably in a year’s time I can tell you exactly but I’m absolutely sure that
exactly but I’m absolutely sure that
exactly but I’m absolutely sure that there are investors who also share the
there are investors who also share the
there are investors who also share the vision who invest in companies I’ve
vision who invest in companies I’ve
vision who invest in companies I’ve already met some of them who invest in
already met some of them who invest in
already met some of them who invest in social impact companies so if you want
social impact companies so if you want
social impact companies so if you want to join us let me know and what do I
to join us let me know and what do I
to join us let me know and what do I mean by positive ethical intentions and
mean by positive ethical intentions and
mean by positive ethical intentions and by the way that joining bit was not a
by the way that joining bit was not a
by the way that joining bit was not a joke we are really looking for cool
joke we are really looking for cool
joke we are really looking for cool people especially a CEO the first thing
people especially a CEO the first thing
people especially a CEO the first thing that I can think of is not hurting
that I can think of is not hurting
that I can think of is not hurting others being truly compassionate in your
others being truly compassionate in your
others being truly compassionate in your decision-making process
second creating positive social impact
second creating positive social impact for all stakeholders involved for your
for all stakeholders involved for your
for all stakeholders involved for your employees stuff for your clients for
employees stuff for your clients for
employees stuff for your clients for your partners for your community for the
your partners for your community for the
your partners for your community for the culture for the education for the
culture for the education for the
culture for the education for the environment weighing the different
environment weighing the different
environment weighing the different impact of your decisions and being
impact of your decisions and being
impact of your decisions and being really really truthful about your
really really truthful about your
really really truthful about your intention not lying to yourself not
intention not lying to yourself not
intention not lying to yourself not having it just as a declaration on paper
having it just as a declaration on paper
having it just as a declaration on paper to satisfy some kind of new fad in the
to satisfy some kind of new fad in the
to satisfy some kind of new fad in the corporate world but since we are so
corporate world but since we are so
corporate world but since we are so conditioned by the way we were brought
conditioned by the way we were brought
conditioned by the way we were brought up by the society by our parents by the
up by the society by our parents by the
up by the society by our parents by the teachers you really need to question
teachers you really need to question
teachers you really need to question your intentions you need to question
your intentions you need to question
your intentions you need to question everything to be sure that it’s not that
everything to be sure that it’s not that
everything to be sure that it’s not that somebody has told you this is so this is
somebody has told you this is so this is
somebody has told you this is so this is right this is wrong but there is really
right this is wrong but there is really
right this is wrong but there is really your true inner feeling from the bottom
your true inner feeling from the bottom
your true inner feeling from the bottom of your heart so going back to the wider
of your heart so going back to the wider
of your heart so going back to the wider world I then also try to apply this
world I then also try to apply this
world I then also try to apply this thinking this new way of thinking in my
thinking this new way of thinking in my
thinking this new way of thinking in my investing strategy so I met some bankers
investing strategy so I met some bankers
investing strategy so I met some bankers in London and I asked them for advice
in London and I asked them for advice
in London and I asked them for advice I’d like to invite invest in ethical
I’d like to invite invest in ethical
I’d like to invite invest in ethical companies and they looked at me
companies and they looked at me
companies and they looked at me strangely and said well most of our
strangely and said well most of our
strangely and said well most of our clients never asked this they just ask
clients never asked this they just ask
clients never asked this they just ask us to maximize their return on
us to maximize their return on
us to maximize their return on investment and then they told me about
investment and then they told me about
investment and then they told me about something called the vise index fund
something called the vise index fund
something called the vise index fund which actually invests into guns
which actually invests into guns
which actually invests into guns pharmaceuticals tobacco and every other
pharmaceuticals tobacco and every other
pharmaceuticals tobacco and every other evil kind of vice you can think of it’s
evil kind of vice you can think of it’s
evil kind of vice you can think of it’s very profitable and I was honestly
very profitable and I was honestly
very profitable and I was honestly pulled by the idea so I googled what
pulled by the idea so I googled what
pulled by the idea so I googled what percentage of investment funds actually
percentage of investment funds actually
percentage of investment funds actually follow ethical or some sort of ethical
follow ethical or some sort of ethical
follow ethical or some sort of ethical standards at least what do you think
0.5% of investment funds in the world
0.5% of investment funds in the world according to Google but I knew that such
according to Google but I knew that such
according to Google but I knew that such companies exist because also consumers
companies exist because also consumers
companies exist because also consumers are becoming more and more aware and
are becoming more and more aware and
are becoming more and more aware and they are building with their money and I
they are building with their money and I
they are building with their money and I believe truly that ethical companies
believe truly that ethical companies
believe truly that ethical companies companies with positive intentions also
companies with positive intentions also
companies with positive intentions also create positive long-term loyalty so I’d
create positive long-term loyalty so I’d
create positive long-term loyalty so I’d like to share with you some of these
like to share with you some of these
like to share with you some of these companies which have inspired us
companies which have inspired us
companies which have inspired us companies which share similar core
companies which share similar core
companies which share similar core values first a company founded by Blake
values first a company founded by Blake
values first a company founded by Blake Mycoskie
Mycoskie
Mycoskie Tom’s which has a really interesting
Tom’s which has a really interesting
Tom’s which has a really interesting ethics of one-for-one every pair of
ethics of one-for-one every pair of
ethics of one-for-one every pair of shoes glasses etc that you buy they
shoes glasses etc that you buy they
shoes glasses etc that you buy they donate one to a child in need in a
donate one to a child in need in a
donate one to a child in need in a developing country or Ballou a water
developing country or Ballou a water
developing country or Ballou a water company founded by a filmmaker Reed
company founded by a filmmaker Reed
company founded by a filmmaker Reed badger that makes bottles from old
badger that makes bottles from old
badger that makes bottles from old firefighters water hoses that actually
firefighters water hoses that actually
firefighters water hoses that actually gives all of its profits obvious lost
gives all of its profits obvious lost
gives all of its profits obvious lost the financing costs and overhead to
the financing costs and overhead to
the financing costs and overhead to water it so that people again who don’t
water it so that people again who don’t
water it so that people again who don’t have access to clean water would have or
have access to clean water would have or
have access to clean water would have or participant films one of my absolute
participant films one of my absolute
participant films one of my absolute role models established by ebay
role models established by ebay
role models established by ebay co-founder jeff skoll
co-founder jeff skoll
co-founder jeff skoll he’s produced spotlight he named me
he’s produced spotlight he named me
he’s produced spotlight he named me Malala and Inconvenient Truth amazing
Malala and Inconvenient Truth amazing
Malala and Inconvenient Truth amazing films 111 Academy Awards a great example
films 111 Academy Awards a great example
films 111 Academy Awards a great example of how you can be financially
of how you can be financially
of how you can be financially sustainable while creating awareness as
sustainable while creating awareness as
sustainable while creating awareness as a company and there’s even at least one
a company and there’s even at least one
a company and there’s even at least one country in the world I just returned
country in the world I just returned
country in the world I just returned last week from Bhutan and had the
last week from Bhutan and had the
last week from Bhutan and had the amazing experience of having lunch with
amazing experience of having lunch with
amazing experience of having lunch with the former Queen the current king mother
the former Queen the current king mother
the former Queen the current king mother and it’s a country which really has set
and it’s a country which really has set
and it’s a country which really has set the positive intention of measuring
the positive intention of measuring
the positive intention of measuring progress according to nine categories
progress according to nine categories
progress according to nine categories one of which is living standards so
one of which is living standards so
one of which is living standards so instead of measuring gross national
instead of measuring gross national
instead of measuring gross national product
product
product they are measuring gross national
they are measuring gross national
they are measuring gross national happiness so in summary I believe there
happiness so in summary I believe there
happiness so in summary I believe there is solid proof that entrepreneurship was
is solid proof that entrepreneurship was
is solid proof that entrepreneurship was positive ethical truthful intentions
positive ethical truthful intentions
positive ethical truthful intentions works I think when you give you also get
works I think when you give you also get
works I think when you give you also get back
back
back it is financeable it is sustainable it
it is financeable it is sustainable it
it is financeable it is sustainable it might be scary at first but it’s okay to
might be scary at first but it’s okay to
might be scary at first but it’s okay to be afraid it’s scary to throw away
be afraid it’s scary to throw away
be afraid it’s scary to throw away everything you’ve been taught in your
everything you’ve been taught in your
everything you’ve been taught in your life like myself over the years of
life like myself over the years of
life like myself over the years of maximizing shareholder profits of this
maximizing shareholder profits of this
maximizing shareholder profits of this is right this is wrong but I believe
is right this is wrong but I believe
is right this is wrong but I believe it’s possible I can see it’s possible
it’s possible I can see it’s possible
it’s possible I can see it’s possible you just have to make sure that your own
you just have to make sure that your own
you just have to make sure that your own person intention is truthful that your
person intention is truthful that your
person intention is truthful that your company’s intention is 100% truthful and
company’s intention is 100% truthful and
company’s intention is 100% truthful and I believe that anybody can do it you can
I believe that anybody can do it you can
I believe that anybody can do it you can do it
politicians tell us that change takes
politicians tell us that change takes years the change takes time I don’t
years the change takes time I don’t
years the change takes time I don’t believe that dear what is society is it
believe that dear what is society is it
believe that dear what is society is it not me and you and you and you and if we
not me and you and you and you and if we
not me and you and you and you and if we change our thinking right now if you
change our thinking right now if you
change our thinking right now if you make one little change in your thinking
make one little change in your thinking
make one little change in your thinking doesn’t society change immediately
doesn’t society change immediately
doesn’t society change immediately instantly why do you need years to think
instantly why do you need years to think
instantly why do you need years to think about it so I’d like to ask you two you
about it so I’d like to ask you two you
about it so I’d like to ask you two you ever ask yourself what’s your intention
ever ask yourself what’s your intention
ever ask yourself what’s your intention to make money and I’d like to to close
to make money and I’d like to to close
to make money and I’d like to to close your eyes for a second for a little
your eyes for a second for a little
your eyes for a second for a little moment and think about your life what’s
moment and think about your life what’s
moment and think about your life what’s your true intention
or your actions in line with that
or your actions in line with that intention are you absolutely honest to
intention are you absolutely honest to
intention are you absolutely honest to yourself that this is what you want if
yourself that this is what you want if
yourself that this is what you want if not why not try to change something
not why not try to change something
not why not try to change something think of one little thing that you could
think of one little thing that you could
think of one little thing that you could change today right now it’s your choice
change today right now it’s your choice
change today right now it’s your choice could be surprised at what happens in
could be surprised at what happens in
could be surprised at what happens in your life so that day at can film
your life so that day at can film
your life so that day at can film festival I asked Oracle one more
festival I asked Oracle one more
festival I asked Oracle one more question what can I do to change the
question what can I do to change the
question what can I do to change the world and he chuckled and laughed a bit
world and he chuckled and laughed a bit
world and he chuckled and laughed a bit and then he replied to me you cannot
and then he replied to me you cannot
and then he replied to me you cannot change the world you can only change
change the world you can only change
change the world you can only change yourself thank you
”
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