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Can collaboration drive innovation? | Sreeraman Thiagarajan | TEDxBocconiUMumbai


[Music]

[Music] radical disruptive incremental whatever

radical disruptive incremental whatever

radical disruptive incremental whatever the nature of innovation is once it hits

the nature of innovation is once it hits

the nature of innovation is once it hits the market they can be placed on a

the market they can be placed on a

the market they can be placed on a simple well curve something that looks

simple well curve something that looks

simple well curve something that looks like this introduction growth maturity

like this introduction growth maturity

like this introduction growth maturity and decline but what was the journey of

and decline but what was the journey of

and decline but what was the journey of an innovation from being seed of an idea

an innovation from being seed of an idea

an innovation from being seed of an idea to becoming a commercially successful

to becoming a commercially successful

to becoming a commercially successful product generating millions of dollars

product generating millions of dollars

product generating millions of dollars in sales innovation are like great

in sales innovation are like great

in sales innovation are like great movies it takes lot of people and months

movies it takes lot of people and months

movies it takes lot of people and months of time behind the camera to make one

of time behind the camera to make one

of time behind the camera to make one but you barely think how the movie was

but you barely think how the movie was

but you barely think how the movie was made while watching it innovation has

made while watching it innovation has

made while watching it innovation has much tougher journey let’s take a look

much tougher journey let’s take a look

much tougher journey let’s take a look for the last four years I’ve interacted

for the last four years I’ve interacted

for the last four years I’ve interacted with hundreds of startups and

with hundreds of startups and

with hundreds of startups and entrepreneurs pick up a problem big

entrepreneurs pick up a problem big

entrepreneurs pick up a problem big enough and worth solving they come up

enough and worth solving they come up

enough and worth solving they come up with great ideas but great ideas aren’t

with great ideas but great ideas aren’t

with great ideas but great ideas aren’t creativity are the least of the

creativity are the least of the

creativity are the least of the challenge in innovation the real

challenge in innovation the real

challenge in innovation the real challenge is in coming up with a

challenge is in coming up with a

challenge is in coming up with a commercially successful prototype that

commercially successful prototype that

commercially successful prototype that can be produced at scale and can be sold

can be produced at scale and can be sold

can be produced at scale and can be sold at a price point that justifies the

at a price point that justifies the

at a price point that justifies the value it delivers that’s where the

value it delivers that’s where the

value it delivers that’s where the excitement ends and the struggle begins

excitement ends and the struggle begins

excitement ends and the struggle begins what I call as the plateau of lousy

what I call as the plateau of lousy

what I call as the plateau of lousy execution where people are struggling to

execution where people are struggling to

execution where people are struggling to bring their ideas to life they

bring their ideas to life they

bring their ideas to life they eventually Bluemont into valley of death

eventually Bluemont into valley of death

eventually Bluemont into valley of death but successful innovators are the ones

but successful innovators are the ones

but successful innovators are the ones who cross this it’s almost like they

who cross this it’s almost like they

who cross this it’s almost like they have a secret bridge

have a secret bridge

have a secret bridge it’s a secret all innovators in the past

it’s a secret all innovators in the past

it’s a secret all innovators in the past I’ve crossed new all future innovators

I’ve crossed new all future innovators

I’ve crossed new all future innovators can learn and emulate from successful

can learn and emulate from successful

can learn and emulate from successful innovators don’t work alone they join

innovators don’t work alone they join

innovators don’t work alone they join hands with people who believe in what

hands with people who believe in what

hands with people who believe in what they believe they collaborate some of

they believe they collaborate some of

they believe they collaborate some of the greatest innovations in the modern

the greatest innovations in the modern

the greatest innovations in the modern history from 86 lightbulb to Steve Jobs

history from 86 lightbulb to Steve Jobs

history from 86 lightbulb to Steve Jobs iPod has been made possible through

iPod has been made possible through

iPod has been made possible through collaboration you know it is take their

collaboration you know it is take their

collaboration you know it is take their peers colleague something even

peers colleague something even

peers colleague something even competition through this collaborative

competition through this collaborative

competition through this collaborative bridge in their pursuit of innovation

bridge in their pursuit of innovation

bridge in their pursuit of innovation historians list 22 inventors of

historians list 22 inventors of

historians list 22 inventors of lightbulb before Edison but how did he

lightbulb before Edison but how did he

lightbulb before Edison but how did he make it big in 1881 soon after obtaining

make it big in 1881 soon after obtaining

make it big in 1881 soon after obtaining a patent he started a factory with 45

a patent he started a factory with 45

a patent he started a factory with 45 men they would blow out or glass tubes

men they would blow out or glass tubes

men they would blow out or glass tubes to make 700 bulbs a day that’s a gross

to make 700 bulbs a day that’s a gross

to make 700 bulbs a day that’s a gross under supply to meet the demand she was

under supply to meet the demand she was

under supply to meet the demand she was close to

close to

close to flatty of lousy execution that’s where

flatty of lousy execution that’s where

flatty of lousy execution that’s where collaboration with Corning Glass Works

collaboration with Corning Glass Works

collaboration with Corning Glass Works happens the same Corning that makes the

happens the same Corning that makes the

happens the same Corning that makes the Gorilla Glass in our smartphones today

Gorilla Glass in our smartphones today

Gorilla Glass in our smartphones today for the next few years

for the next few years

for the next few years Corning would produce what’s called as

Corning would produce what’s called as

Corning would produce what’s called as the ribbon machine which can produce up

the ribbon machine which can produce up

the ribbon machine which can produce up to 2,000 bulbs a minute compare this to

to 2,000 bulbs a minute compare this to

to 2,000 bulbs a minute compare this to the 700 they were making

the 700 they were making

the 700 they were making if not for this collaboration Thomas

if not for this collaboration Thomas

if not for this collaboration Thomas Edison would have been among one of the

Edison would have been among one of the

Edison would have been among one of the 23 inventors of lightbulbs whose name we

23 inventors of lightbulbs whose name we

23 inventors of lightbulbs whose name we never knew that’s the beauty of

never knew that’s the beauty of

never knew that’s the beauty of collaboration in bringing ideas to life

collaboration in bringing ideas to life

collaboration in bringing ideas to life and making it a business organizations

and making it a business organizations

and making it a business organizations try to innovate all the time but the

try to innovate all the time but the

try to innovate all the time but the challenge is collaboration so lack of

challenge is collaboration so lack of

challenge is collaboration so lack of collaboration is not lack of innovation

collaboration is not lack of innovation

collaboration is not lack of innovation but monumental screw-ups and

but monumental screw-ups and

but monumental screw-ups and mismanagement until recently France had

mismanagement until recently France had

mismanagement until recently France had two entities running the railway the rff

two entities running the railway the rff

two entities running the railway the rff which takes care of railway

which takes care of railway

which takes care of railway infrastructure and platforms and SNCF

infrastructure and platforms and SNCF

infrastructure and platforms and SNCF which runs drains on top of them when

which runs drains on top of them when

which runs drains on top of them when 2009 SNCF ordered about 3 3 wil million

2009 SNCF ordered about 3 3 wil million

2009 SNCF ordered about 3 3 wil million worth new trains closer to the delivery

worth new trains closer to the delivery

worth new trains closer to the delivery they realized the trains are too wide to

they realized the trains are too wide to

they realized the trains are too wide to fit the platform maintained by our FF

fit the platform maintained by our FF

fit the platform maintained by our FF they had to spend another 70 million

they had to spend another 70 million

they had to spend another 70 million dollar to trim down the stations but the

dollar to trim down the stations but the

dollar to trim down the stations but the real price they paid was humiliation in

real price they paid was humiliation in

real price they paid was humiliation in international media and the social media

international media and the social media

international media and the social media meme puts it very well they had to scale

meme puts it very well they had to scale

meme puts it very well they had to scale down right so what happens if

down right so what happens if

down right so what happens if organisations do not collaborate is this

organisations do not collaborate is this

organisations do not collaborate is this total screw-ups

total screw-ups

total screw-ups real innovators collaborate like their

real innovators collaborate like their

real innovators collaborate like their life depends on it

life depends on it

life depends on it that’s Henry and his colleague

that’s Henry and his colleague

that’s Henry and his colleague demonstrating bulletproof vest to the

demonstrating bulletproof vest to the

demonstrating bulletproof vest to the police department in 1923 if every

police department in 1923 if every

police department in 1923 if every business aims to innovate for their

business aims to innovate for their

business aims to innovate for their customer then there is absolute merit in

customer then there is absolute merit in

customer then there is absolute merit in inviting your customers to be part of

inviting your customers to be part of

inviting your customers to be part of the innovation Cara metal is makers of

the innovation Cara metal is makers of

the innovation Cara metal is makers of advanced materials and alloys in my

advanced materials and alloys in my

advanced materials and alloys in my visit to their plant in Pennsylvania

visit to their plant in Pennsylvania

visit to their plant in Pennsylvania there as a restricted area got my

there as a restricted area got my

there as a restricted area got my attention I would host explain its R&D

attention I would host explain its R&D

attention I would host explain its R&D facility for that customer the US

facility for that customer the US

facility for that customer the US Defense Department US Defense Department

Defense Department US Defense Department

Defense Department US Defense Department Commission’s can our metal to create

Commission’s can our metal to create

Commission’s can our metal to create armors and shields one Skara metal does

armors and shields one Skara metal does

armors and shields one Skara metal does it the US Defense Department works to

it the US Defense Department works to

it the US Defense Department works to create much hard ones bullets that can

create much hard ones bullets that can

create much hard ones bullets that can penetrate the shield thereby they reset

penetrate the shield thereby they reset

penetrate the shield thereby they reset the entire cycle of innovation so can a

the entire cycle of innovation so can a

the entire cycle of innovation so can a metal starts all over again

metal starts all over again

metal starts all over again to create much advanced materials the

to create much advanced materials the

to create much advanced materials the end result of this beautiful

end result of this beautiful

end result of this beautiful collaboration is a fortified Defense

collaboration is a fortified Defense

collaboration is a fortified Defense Department with really advanced bullets

Department with really advanced bullets

Department with really advanced bullets and shields

and shields

and shields that’s a beautiful example of a

that’s a beautiful example of a

that’s a beautiful example of a business-to-business collaboration or

business-to-business collaboration or

business-to-business collaboration or two organizations are you know coming

two organizations are you know coming

two organizations are you know coming together to create something but how can

together to create something but how can

together to create something but how can you do it at scale in the age of digital

you do it at scale in the age of digital

you do it at scale in the age of digital that’s actually possible Wikipedia is a

that’s actually possible Wikipedia is a

that’s actually possible Wikipedia is a great example after 244 years of

great example after 244 years of

great example after 244 years of existence Britannica encyclopedia had to

existence Britannica encyclopedia had to

existence Britannica encyclopedia had to shut down its print edition thanks to

shut down its print edition thanks to

shut down its print edition thanks to Wikipedia an innovation made possible

Wikipedia an innovation made possible

Wikipedia an innovation made possible only through collaboration amongst its

only through collaboration amongst its

only through collaboration amongst its reason readers or customers

reason readers or customers

reason readers or customers come back this Wikipedia has about 3.8

come back this Wikipedia has about 3.8

come back this Wikipedia has about 3.8 million articles as opposed to the

million articles as opposed to the

million articles as opposed to the 65,000 articles in Britannica

65,000 articles in Britannica

65,000 articles in Britannica encyclopedia which cost you about

encyclopedia which cost you about

encyclopedia which cost you about thousand four hundred dollars and

thousand four hundred dollars and

thousand four hundred dollars and sixty-five kilos not so pocket-friendly

sixty-five kilos not so pocket-friendly

sixty-five kilos not so pocket-friendly is it some of the loss of collaborative

is it some of the loss of collaborative

is it some of the loss of collaborative innovation can be learned from biology

innovation can be learned from biology

innovation can be learned from biology and nature not from management textbooks

and nature not from management textbooks

and nature not from management textbooks not from smart arts no complicated

not from smart arts no complicated

not from smart arts no complicated jargons no regression analysis biology

jargons no regression analysis biology

jargons no regression analysis biology in nature the term is mutualism a

in nature the term is mutualism a

in nature the term is mutualism a symbiotic relationship where both the

symbiotic relationship where both the

symbiotic relationship where both the species benefit in this case the

species benefit in this case the

species benefit in this case the cowbirds in their migratory path don’t

cowbirds in their migratory path don’t

cowbirds in their migratory path don’t build their own nest the hitchhike on

build their own nest the hitchhike on

build their own nest the hitchhike on the bison while they’re at it they feed

the bison while they’re at it they feed

the bison while they’re at it they feed on the mites and insects and clears the

on the mites and insects and clears the

on the mites and insects and clears the Bison of parasites both seem to be

Bison of parasites both seem to be

Bison of parasites both seem to be pretty happy about it biology and nature

pretty happy about it biology and nature

pretty happy about it biology and nature can teach us lot more about solving

can teach us lot more about solving

can teach us lot more about solving complex problems through collaborative

complex problems through collaborative

complex problems through collaborative innovation termites without any off site

innovation termites without any off site

innovation termites without any off site we start with the presentations or

we start with the presentations or

we start with the presentations or supervision build mounds which has the

supervision build mounds which has the

supervision build mounds which has the right mixture of carbon dioxide and

right mixture of carbon dioxide and

right mixture of carbon dioxide and oxygen it has different silos it’s eight

oxygen it has different silos it’s eight

oxygen it has different silos it’s eight to be discovered how they do it but what

to be discovered how they do it but what

to be discovered how they do it but what we can learn is it’s not built by a

we can learn is it’s not built by a

we can learn is it’s not built by a single termite it’s built through

single termite it’s built through

single termite it’s built through collaboration amongst hundreds and

collaboration amongst hundreds and

collaboration amongst hundreds and thousands of termites imagine if an

thousands of termites imagine if an

thousands of termites imagine if an organization where everyone works with a

organization where everyone works with a

organization where everyone works with a similar spirit as this I wish

another challenge businesses face is how

another challenge businesses face is how do i scale my business I guess know the

do i scale my business I guess know the

do i scale my business I guess know the answer already but let me tell you the

answer already but let me tell you the

answer already but let me tell you the story of Ted that’s a CD being

story of Ted that’s a CD being

story of Ted that’s a CD being demonstrated in the first-ever Ted in

demonstrated in the first-ever Ted in

demonstrated in the first-ever Ted in 1984 back then Ted was a closed door

1984 back then Ted was a closed door

1984 back then Ted was a closed door even for a selected few in Silicon

even for a selected few in Silicon

even for a selected few in Silicon Valley how did it become ideas worth

Valley how did it become ideas worth

Valley how did it become ideas worth spreading the first moment happened when

spreading the first moment happened when

spreading the first moment happened when Ted videos would go online in 2006 in 3

Ted videos would go online in 2006 in 3

Ted videos would go online in 2006 in 3 years it got about a million views but

years it got about a million views but

years it got about a million views but the most pivotal moment happened to Ted

the most pivotal moment happened to Ted

the most pivotal moment happened to Ted when TEDx was introduced in 2010

when TEDx was introduced in 2010

when TEDx was introduced in 2010 independently organized Ted events

independently organized Ted events

independently organized Ted events around the world through the power of

around the world through the power of

around the world through the power of collaborations with communities in just

collaborations with communities in just

collaborations with communities in just two years Ted videos would receive its

two years Ted videos would receive its

two years Ted videos would receive its billionth view and that’s the moment it

billionth view and that’s the moment it

billionth view and that’s the moment it become ideas worth spreading through

become ideas worth spreading through

become ideas worth spreading through collaboration with communities around

collaboration with communities around

collaboration with communities around the world

another interesting outcome of creating

another interesting outcome of creating a conducive environment for

a conducive environment for

a conducive environment for collaboration is creating some of the

collaboration is creating some of the

collaboration is creating some of the world’s great valuable companies for

world’s great valuable companies for

world’s great valuable companies for example Apple and Google two of the most

example Apple and Google two of the most

example Apple and Google two of the most valuable companies today ten years ago

valuable companies today ten years ago

valuable companies today ten years ago the entire app development ecosystem did

the entire app development ecosystem did

the entire app development ecosystem did not exist how did this happen

not exist how did this happen

not exist how did this happen just imagine innovations like uber and

just imagine innovations like uber and

just imagine innovations like uber and Airbnb are built on top of Google Maps

Airbnb are built on top of Google Maps

Airbnb are built on top of Google Maps and not on standalone GPS products like

and not on standalone GPS products like

and not on standalone GPS products like Garmin or TomTom that existed ten years

Garmin or TomTom that existed ten years

Garmin or TomTom that existed ten years before Google Maps was commercially

before Google Maps was commercially

before Google Maps was commercially available when you make the conducive

available when you make the conducive

available when you make the conducive environment for others to collaborate

environment for others to collaborate

environment for others to collaborate and innovate even your business thrives

and innovate even your business thrives

and innovate even your business thrives that’s a favorite image of mine is from

that’s a favorite image of mine is from

that’s a favorite image of mine is from Google’s annual developer conference the

Google’s annual developer conference the

Google’s annual developer conference the conference is called as IO rightly

conference is called as IO rightly

conference is called as IO rightly called innovation in the open right so

called innovation in the open right so

called innovation in the open right so they allow anyone to collaborate on

they allow anyone to collaborate on

they allow anyone to collaborate on innovate

it’s impossible for any one organization

it’s impossible for any one organization to have all the skills and resources

to have all the skills and resources

to have all the skills and resources required to bring an idea to life

required to bring an idea to life

required to bring an idea to life that’s where collaboration comes in

that’s where collaboration comes in

that’s where collaboration comes in handy this law the company that’s

handy this law the company that’s

handy this law the company that’s changing automobiles as we know it was

changing automobiles as we know it was

changing automobiles as we know it was made possible through collaboration with

made possible through collaboration with

made possible through collaboration with Lotus and Panasonic Lotus would provide

Lotus and Panasonic Lotus would provide

Lotus and Panasonic Lotus would provide them with the body of the glider and

them with the body of the glider and

them with the body of the glider and Panasonic gives them the battery that

Panasonic gives them the battery that

Panasonic gives them the battery that powers the car so an electric car made

powers the car so an electric car made

powers the car so an electric car made by Lopes and battery powered by

by Lopes and battery powered by

by Lopes and battery powered by Panasonic so what is Tesla doing

Panasonic so what is Tesla doing

Panasonic so what is Tesla doing collaborating first generation iPod the

collaborating first generation iPod the

collaborating first generation iPod the product that changed Apple’s course of

product that changed Apple’s course of

product that changed Apple’s course of history and revolutionized music could

history and revolutionized music could

history and revolutionized music could almost not happen for the want of a hard

almost not happen for the want of a hard

almost not happen for the want of a hard drive that small unless one of the

drive that small unless one of the

drive that small unless one of the engineers working on the project

engineers working on the project

engineers working on the project stumbled upon a hard drive created by

stumbled upon a hard drive created by

stumbled upon a hard drive created by Toshiba or a partner with Apple at that

Toshiba or a partner with Apple at that

Toshiba or a partner with Apple at that time for the next nine months they would

time for the next nine months they would

time for the next nine months they would readily assemble shelf parts like Sony

readily assemble shelf parts like Sony

readily assemble shelf parts like Sony battery and Texas Instruments once the

battery and Texas Instruments once the

battery and Texas Instruments once the hardware was taken care of the iTunes

hardware was taken care of the iTunes

hardware was taken care of the iTunes software was made possible through an

software was made possible through an

software was made possible through an improvised version of Sound Jam a

improvised version of Sound Jam a

improvised version of Sound Jam a start-up Apple had acquired if Tesla and

start-up Apple had acquired if Tesla and

start-up Apple had acquired if Tesla and Apple can collaborate I don’t think we

Apple can collaborate I don’t think we

Apple can collaborate I don’t think we should make any exceptions in

should make any exceptions in

should make any exceptions in collaboration

in when it comes to who we can partner

in when it comes to who we can partner with collaboration we are only limited

with collaboration we are only limited

with collaboration we are only limited by our imagination EDX is it program

by our imagination EDX is it program

by our imagination EDX is it program made possible through collaboration

made possible through collaboration

made possible through collaboration among two fiercely competing University

among two fiercely competing University

among two fiercely competing University MIT and Howard it’s a program that aims

MIT and Howard it’s a program that aims

MIT and Howard it’s a program that aims to give MIT and Howard quality of

to give MIT and Howard quality of

to give MIT and Howard quality of education to anybody with an internet

education to anybody with an internet

education to anybody with an internet connection how did this happen

connection how did this happen

connection how did this happen doesn’t matter what matters is

doesn’t matter what matters is

doesn’t matter what matters is identifying discovering the purpose

identifying discovering the purpose

identifying discovering the purpose behind your innovation and joining hands

behind your innovation and joining hands

behind your innovation and joining hands with people who care about a similar

with people who care about a similar

with people who care about a similar purpose

others challenge startups really small

others challenge startups really small startups and solar entrepreneurs face

startups and solar entrepreneurs face

startups and solar entrepreneurs face there’s the existing competition the

there’s the existing competition the

there’s the existing competition the large players in the market

large players in the market

large players in the market collaboration seems to have an answer

collaboration seems to have an answer

collaboration seems to have an answer for that too like a mobile and matrix

for that too like a mobile and matrix

for that too like a mobile and matrix how much telecom infrastructure or

how much telecom infrastructure or

how much telecom infrastructure or mobile network towers do they own zero

mobile network towers do they own zero

mobile network towers do they own zero all they have is a collaborative

all they have is a collaborative

all they have is a collaborative business agreement with existing of

business agreement with existing of

business agreement with existing of telecom operators they buy network

telecom operators they buy network

telecom operators they buy network access in bulk and they sell it at their

access in bulk and they sell it at their

access in bulk and they sell it at their own price point in fact they have a term

own price point in fact they have a term

own price point in fact they have a term for their category is called as NV and O

for their category is called as NV and O

for their category is called as NV and O mobile virtual network operated so all

mobile virtual network operated so all

mobile virtual network operated so all they have is a collaborative business

they have is a collaborative business

they have is a collaborative business agreement that’s it everything else is

agreement that’s it everything else is

agreement that’s it everything else is virtual about that

if the reason behind your innovation is

if the reason behind your innovation is to make customers life happy increase

to make customers life happy increase

to make customers life happy increase customer delight then consider

customer delight then consider

customer delight then consider collaborating with your peers

collaborating with your peers

collaborating with your peers thanks to aviation alliances two-thirds

thanks to aviation alliances two-thirds

thanks to aviation alliances two-thirds of world fliers fly in one of the

of world fliers fly in one of the

of world fliers fly in one of the aviation alliances thanks to

aviation alliances thanks to

aviation alliances thanks to collaboration among telecom operators

collaboration among telecom operators

collaboration among telecom operators you can use your cell phone anywhere in

you can use your cell phone anywhere in

you can use your cell phone anywhere in the world with roaming thanks to

the world with roaming thanks to

the world with roaming thanks to collaboration amongst banks and pavement

collaboration amongst banks and pavement

collaboration amongst banks and pavement networks you can access your money

networks you can access your money

networks you can access your money anywhere in the world now imagine anyone

anywhere in the world now imagine anyone

anywhere in the world now imagine anyone bank having branches all over the world

bank having branches all over the world

bank having branches all over the world or one telecom operator being all over

or one telecom operator being all over

or one telecom operator being all over the world the biggest challenge for

the world the biggest challenge for

the world the biggest challenge for collaboration is mindset if we clearly

collaboration is mindset if we clearly

collaboration is mindset if we clearly know collaboration drives innovation

know collaboration drives innovation

know collaboration drives innovation then why don people collaborate it’s

then why don people collaborate it’s

then why don people collaborate it’s because we see it like an argument

because we see it like an argument

because we see it like an argument between a cricket fan and a football fan

between a cricket fan and a football fan

between a cricket fan and a football fan which sport is metal that’s where we get

which sport is metal that’s where we get

which sport is metal that’s where we get it wrong that’s not how it works it’s

it wrong that’s not how it works it’s

it wrong that’s not how it works it’s more like Army and Navy both have

more like Army and Navy both have

more like Army and Navy both have different skills it operate in a

different skills it operate in a

different skills it operate in a different environment but at the time of

different environment but at the time of

different environment but at the time of combat they have a coordinated strategy

combat they have a coordinated strategy

combat they have a coordinated strategy of attack and that’s how they win

of attack and that’s how they win

of attack and that’s how they win battles collaborate to innovate thank

battles collaborate to innovate thank

battles collaborate to innovate thank you so much

you so much

you so much [Applause]

”

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