I thank the test team very much for
for this invitation and I am very
happy and very grateful to be here
and presenting to you this great path that
say and go along quickly but
also a path that takes me to a
little more back in my childhood remember
what to say critical I always wanted to be
basketball obsession
I wanted to be literally on the NBA at
play as a player of these crazy win
these crazy games won and
since chiquitito always belonged to
the teams at my school represented
my basketball apartment I even had
the opportunity to play sometime in
United States but I guess it was not
as good as I thought it was suddenly
he was not as tall as he thought he was or
maybe not as talented as I thought
that was then the dream had to
migrate to a second dream that is
returned something that I began to feel that
could become very relevant and it’s the
second dream became the dream of
belong and grow with the big
corporations of the world
then we are talking about the owners
of mass consumption
we are talking about the people who
they make 95% of the things that we
we put to the mouth we handle or we read
we see they own these
and how not to admire those that we
They taught marketing is today
today that is the consumption and for today and continue
giving us a chair on how to do
things not only at the marketing level but
level of generating company resources
human finance any amount of
things inside my way
I had the opportunity to belong to
wonderful companies of which they are
supremely grateful for the
opportunity to work with Johnson
Johnson had the opportunity to work
with a great one here in
which I’m pretty Colombia
grateful and I had the opportunity to
belong also to a large
leading beauty corporation in the
world like the real where I had the
opportunity to work in marketing but
it also appears to learn something from
by categories learn something from three
marketing something and commercial and everything
seemed well on track to the subject well
stern wind aft the race was going
growing up and I started to obsess with
this dream that if he was not going to get
to the nba because if you are going to be able to reach
boxes of one of these companies and
it became again a new
obsession that I began to have in my
head until a day in a congress
or not like this one of course but
also very important
I had the opportunity to meet some
people who had not started with a
entrepreneurship that is already going as we said
our compañeras is
revolutionizing the thing the way in which
we do things well in my
presentation and they approached me to
tell me they are very interested in that
can belong to the team is much
Talk about the people that we are inside
of corporations
many are spoken or that we were very much
we talk about these entrepreneurs
wonderful people with a chip change
total that does not scare you to risk that
he is not afraid of falling and getting up but
little is talked about these
intrapreneurs that we have a
career or that we are trying to
develop things on the one hand where
fortunately things can go
working to make a decision that
overnight you can
represent the course change more
abrupt you can take in your career and
I remember that these people are punctually
they told me that I had been interested
that belongs to the team but
we want to warn you are binary
binary
look at this is a 1 or a 0 to kio you get
and we have something very special that can
really generate an impact on
economies that we are living in
Latin America or it can be a zero already
cost of a business idea but for
things in life something we’re not
doing well and this idea had to
fail, imagine my decision
tobacco the little devil with the angel and pto
I really did not know what the
diablito from sayago the little angel and
entering as to take that risk is a
invitation also to dreams
but you have to see what is
behind that dream that what
we want to build dream behind
dream maybe it was not called winning a
end of the nba
the dream may not be earned, it is not
called being in a box of a
company in the country where where it was
founded
maybe the dream could start to
migrate do something much more
transformer something much more
exponential something that could change
really the way we are
doing things there is a pretty text
interesting from a columnist a
Argentine reporter call here if
ever had the opportunity to give
a ted talk and this what he said was
write an article called messi
it’s a dog and the guy inside a
wonderful narrative says you have to be
very lucky for you to like it so much
a sport and being contemporary of its
best time to live in Barcelona and that
at the same time the camp nou that to three
blocks away
on that topic I said and you have to be suddenly
very lucky to see this so
special to be part of this
way and that in passing the crazy people that
they created this idea I ‘m telling you
we want you to participate with us and
I went home I went head down I threw myself
to vacuum emptying in fact one
of the corporate values of the
company where I am at this moment
which is called rapid we do not pretend
have everything solved before the
press that the theme functions and you
you intend to have everything resolved before
throw something is probably never what
launched it ‘s likely that you’re always
being afraid of the error that could have
committed in any of the estimates
the calculations that you made the subject is
throw yourself into the void
not everything has to be calculated from
learning on the road as it grows
and this is something that is the cornerstone of
values and culture the body of
the company and it ‘s something that stuck in me
quite important because
because I realized that additional to
many things that I ‘m going to show you this
what they found the way to
give people back time
the theme of the rucci wonderful costs and
relationship that saves from a fight but
we will also go all the mechanisms that
we have to save time and to
take advantage of that time of something that
really important to us and that
really important to be able to take advantage
the leisure moments we have for
do what really adds value to
our lives
we have a Latin American economy
that are growing more than ever
lower rate than other countries but
we continue to grow and curious of
economic growth is that in the
as cities are people
they are poorer because they have the same
time or suddenly more time but that
they do not spend it in the same hole
has a person who has a little more
Income why they do not have
money to spend a lot of things
we do not have we do not have money to spend
There are not many things to the extent that
we grow our income
we already have the possibility of the fan
expand to spend that money on many
other new ways of doing leisure and
when I have more money to spend
in things to do leisure is money the
available time to do things
that really are important to me
it is limited every time I can
Take advantage to give you back time
people become something that usually stone
angular delivery people and what
most interesting of these crazy people had
found how to break the barriers that
they made the ico month not grow
our country and the barriers are
basically three the first barrier is
that the navigation platforms in
Latin America and how good
Latin Americans were not platform
own platforms adapted to what
We need our country
but they were platforms brought from
both are brought from ebay formats
that we already knew we knew that
we had been successful but they are
formats where a purchase of an item from
very high scan like a television
like a clock like a sofa they become
easy enough, you already know if
you want to buy basilio buy soon
with a lower price because you save
the whole operation behind the retail
but when you want to make a purchase of
15 20 25 products
a whim that you get 25 minutes
really the current processes
technological innovations were not making the grade
to the real needs of the
Latin Americans
the second point is how many of you
they did not have or do not ever have a heaven
asked for internet and they told you what
delivery between four and eight o’clock
the night of the next day and ikea is
waiting between 4 8 of the night a day
next to get you on your TV
but state to leave at the door
located at the door not knowing if it’s still
there when I arrived
then really what we found
it is also that inventories are handled
what fast does not do so high
delivery costs there is a low
infrastructure at the Latin American level and
of course there is a weak experience
of user and in the third point is something
quite important and it is that only
they realized that 61 percent of
people are not banked that
not even credit card
they have plastic money
then as you continue
keeping the ico month to people who
they only have plastic money
are you talking about a market size
of this size and not a size of
much wider market to a
population in performing serrapio
understood this and accepts payments with money
in cash so they can see a little
platform and those who do not know them
I show you how we bring the market to you
palm of your hand
simply throws sugar products
up and enjoy touring our
store and from a chewing gum to everything
monthly market
Check your house or pay by credit card
target one of our rap and shopkeepers
it will take minutes and if you need
something else asks what you want and the
rap and shopkeeper is always in a duet with
Luis Rabbi and we run for you this and this
and we run for you or the products that
we sell we find that we start
selling warehouse products or
supermarket products
we also had restaurants but we
we realized that if we really wanted
grow
we had to get out of those two
only and we have to start
offer much more services and for
offer much more services then the
rap and you can ask for money in
cash can ask for the rapid
money that takes 300 thousand pesos to your
home
the images of how many times
we need to have cash that
for not leaving because of danger by any
thing or at a party doing the cow
with friends we did not have money in
fast cash this year is no longer
excuse that he did not have money to
the cow we have something called
fast craving and fast then something
that you can literally ask for what
they want
they have asked us for some things here
Colombians ask that Colombia goal
obviously it’s not going to happen or they wanted
will happen often I wish we had the
power of that happening but we have
had cases where there are girls who are
in their in the hairdressing they have a
Marriage 8 pm are
five in the afternoon
for some reason in life a woman
can not go with my accessory the
previous marriage of all three
previous marriages a new
marriage they have to buy a new
accessory the girl called asked for a
quick said beech sara I took the picture of
5,656 necklaces that you see and I
I say which one I like and I bought it myself
brings it in the saints who have asked us
He said imagine everything that you
want to buy the craving
want them and take them to the house of
the mariachis champions any
last he asked us a little bit a
tolerance test on 1,500
words there’s a lot of crazy and the worst thing is that
to a team that we already did what
it is not but well I have to
focus on other things and we have another
thing called the rapid favor the
rapid favor is expected to rent a work
of one person for 7 thousand 500 pesos
imagine what you would do with a
work of a person for 7 thousand 500 pesos
The cases that we have seen is
that walk the dog in row
concert there are no boys in
Barranquilla is playing the tournament
play station a quad in three
friends and they asked for rap and will have so that
will play with them the quadrangular type
arrived the rapid January came with his
Beer with your ex-beer
with it and once some friends and I
playing there he was paid three hours
what kind go fast imagine you
can do also with this kind of
services
now we do have this we can
become something that is pretty
important that the store at all and in
the measure that we become the
high store price many more
options and you really need a place
where everything is and not several places
where you find houses things
individual and this is complemented with
a collaborative economy model
where this is wonderful because what
we have a model like web
after the order here the order navigates and
it reaches some people who call rap
and shopkeepers who are in their vice is
on his motorcycle
people receive the order on
algorithm tells them where they have to
buy that order so that it’s more
Efficient buy it and take it you
You pay exactly what you would have
paid if it had been to the retail with a
cost of the home that is worth 80 cents
from dollar to little less than 8 70
cents is pretty
interesting and these crazy how they win
they earn the tip and earn the cost of
address rap and how you earn with the
negotiations that we have with us
the commercials with this business idea
we were not something super special and that
We participate in Uruguay with money to
those who do not know today with money is the
accelerator you will be bigger than
world has left boiled I saw there
came out netflix from there came out team of
there came out any amount of
these big companies and rap and
coincidentally it became the the start
Latin American up of better results
in the history of silicon valley in the
Mineiro history and obviously
we have some people behind that
they invested important money inside
of rapid big names of funds from
investment that make today fast already
is in Colombia but is also in
Mexico and we have some plans for
quite interesting expansion with a
little less than 15 months since we were
founded
this is really quite interesting and
a wedge and is that we should not be afraid
to show the world that Latin America
there is also talent and that we should not
be afraid to show the world that here
there could also be technological cradles
of entrepreneurship quite important
now that we already want at a higher level
appropriate what is the
most important location in the world
is that we want to be in all
cell phones in the main home of each
one of the cell phones and this becomes
an ambition for us is there
where I say I put back the tennis
I feel the same emotion that I had
when I was 11 years old I used to wear
shoes was going to get some is
right now, genuinely believing that
we have the opportunity to convert something
very special that can change the
history of trade in our
countries and make it a company
Latin American
supported in a scheme of people
quite special where they are generated
bridges between societies through
of rap and shopkeepers and where we deliver
a day time people can
take advantage of what is really
important to them or we have left
very much for trick to build
the tenths with a lot of humility
but we also know that the best is
ahead thank you very much
[Applause]
”
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