[Applause] thank you so I’m talking about gratitude
thank you so I’m talking about gratitude
thank you so I’m talking about gratitude from a little different angle from what
from a little different angle from what
from a little different angle from what we heard earlier gratitude is
we heard earlier gratitude is
we heard earlier gratitude is thankfulness gratefulness appreciation
thankfulness gratefulness appreciation
thankfulness gratefulness appreciation this is an emotion it’s a feeling and
this is an emotion it’s a feeling and
this is an emotion it’s a feeling and it’s rare that there is a profession
it’s rare that there is a profession
it’s rare that there is a profession that’s built around a feeling but in
that’s built around a feeling but in
that’s built around a feeling but in fact there is an entire industry that’s
fact there is an entire industry that’s
fact there is an entire industry that’s built around just that I am a fundraiser
built around just that I am a fundraiser
built around just that I am a fundraiser at UCLA College the academic heart of
at UCLA College the academic heart of
at UCLA College the academic heart of the campus and I’m here to talk to you
the campus and I’m here to talk to you
the campus and I’m here to talk to you about the business of gratitude if you
about the business of gratitude if you
about the business of gratitude if you I’d like to share a little fact with you
I’d like to share a little fact with you
I’d like to share a little fact with you last year 2015
last year 2015
last year 2015 across the nation colleges and
across the nation colleges and
across the nation colleges and universities raised more than forty
universities raised more than forty
universities raised more than forty billion dollars that’s a lot of money of
billion dollars that’s a lot of money of
billion dollars that’s a lot of money of philanthropic dollars and rest assured
philanthropic dollars and rest assured
philanthropic dollars and rest assured there is an industry and there’s a
there is an industry and there’s a
there is an industry and there’s a business behind that just to give you a
business behind that just to give you a
business behind that just to give you a local perspective here at UCLA we just
local perspective here at UCLA we just
local perspective here at UCLA we just closed our fiscal year and we raised 663
closed our fiscal year and we raised 663
closed our fiscal year and we raised 663 million again that’s a lot of money and
million again that’s a lot of money and
million again that’s a lot of money and a lot of gratitude in the college we
a lot of gratitude in the college we
a lot of gratitude in the college we raised 62 62 million so I want to point
raised 62 62 million so I want to point
raised 62 62 million so I want to point out you know why do we need to fundraise
out you know why do we need to fundraise
out you know why do we need to fundraise ride we need to fundraise at UCLA so
ride we need to fundraise at UCLA so
ride we need to fundraise at UCLA so UCLA is almost a hundred hundred years
UCLA is almost a hundred hundred years
UCLA is almost a hundred hundred years old and philanthropy has not always been
old and philanthropy has not always been
old and philanthropy has not always been a part of what we do it has been more of
a part of what we do it has been more of
a part of what we do it has been more of a need as time goes on and I’m gonna
a need as time goes on and I’m gonna
a need as time goes on and I’m gonna give you an example a case that has to
give you an example a case that has to
give you an example a case that has to do with our students in particular
do with our students in particular
do with our students in particular undergraduate population in the 1950s
undergraduate population in the 1950s
undergraduate population in the 1950s and 60s a student could come to school
and 60s a student could come to school
and 60s a student could come to school by working three to four weeks in the
by working three to four weeks in the
by working three to four weeks in the year and that would cover their tuition
year and that would cover their tuition
year and that would cover their tuition for the entire year so they could work
for the entire year so they could work
for the entire year so they could work and pay to go to school today
and pay to go to school today
and pay to go to school today in 20 this is a statistic from 2015 a
in 20 this is a statistic from 2015 a
in 20 this is a statistic from 2015 a student has to work 42 weeks so it’s a
student has to work 42 weeks so it’s a
student has to work 42 weeks so it’s a different playing field and students do
different playing field and students do
different playing field and students do student loans look for financial aid and
student loans look for financial aid and
student loans look for financial aid and of course scholarships and scholarships
of course scholarships and scholarships
of course scholarships and scholarships are given through philanthropy so UCLA
are given through philanthropy so UCLA
are given through philanthropy so UCLA is an engine of social mobility it is
is an engine of social mobility it is
is an engine of social mobility it is something we pride ourselves on over 66%
something we pride ourselves on over 66%
something we pride ourselves on over 66% of the undergraduates here receive some
of the undergraduates here receive some
of the undergraduates here receive some form of financial support and so
form of financial support and so
form of financial support and so building the case for scholarship and
building the case for scholarship and
building the case for scholarship and making that connection to an individual
making that connection to an individual
making that connection to an individual who wants to express their gratitude and
who wants to express their gratitude and
who wants to express their gratitude and give towards that there’s a there’s a
give towards that there’s a there’s a
give towards that there’s a there’s a business aspect of expressing that
business aspect of expressing that
business aspect of expressing that gratitude I also wanted to share with
gratitude I also wanted to share with
gratitude I also wanted to share with you the idea of stewardship
you the idea of stewardship
you the idea of stewardship so people give because it makes them
so people give because it makes them
so people give because it makes them feel good to turn their feeling into
feel good to turn their feeling into
feel good to turn their feeling into action and that action is something that
action and that action is something that
action and that action is something that here at UCLA in our fundraising offices
here at UCLA in our fundraising offices
here at UCLA in our fundraising offices we take care of and this is called
we take care of and this is called
we take care of and this is called stewardship so stewardship the
stewardship so stewardship the
stewardship so stewardship the stewardship offices if they’re focused
stewardship offices if they’re focused
stewardship offices if they’re focused to thank every gift that comes in to
to thank every gift that comes in to
to thank every gift that comes in to UCLA and to report that not only did we
UCLA and to report that not only did we
UCLA and to report that not only did we spend it the way we said we were but
spend it the way we said we were but
spend it the way we said we were but that it has an impact and for the folks
that it has an impact and for the folks
that it has an impact and for the folks who receive that impact that they are
who receive that impact that they are
who receive that impact that they are grateful we share that gratitude with
grateful we share that gratitude with
grateful we share that gratitude with the donors and then the donors
the donors and then the donors
the donors and then the donors oftentimes and more often than not they
oftentimes and more often than not they
oftentimes and more often than not they give again and this is a cycle of giving
give again and this is a cycle of giving
give again and this is a cycle of giving it’s a cycle of gratitude you know
it’s a cycle of gratitude you know
it’s a cycle of gratitude you know gratitude is the backbone of
gratitude is the backbone of
gratitude is the backbone of philanthropy philanthropy could not
philanthropy philanthropy could not
philanthropy philanthropy could not exist without gratitude I have a couple
exist without gratitude I have a couple
exist without gratitude I have a couple of examples of the way that we thank our
of examples of the way that we thank our
of examples of the way that we thank our folks because we can’t thank them enough
folks because we can’t thank them enough
folks because we can’t thank them enough for what they allow us to do here we do
for what they allow us to do here we do
for what they allow us to do here we do it publicly we do it in special events
it publicly we do it in special events
it publicly we do it in special events and postcards this past year in my
and postcards this past year in my
and postcards this past year in my office we sent out over 6600 postcards
office we sent out over 6600 postcards
office we sent out over 6600 postcards thank-you notes
thank-you notes
thank-you notes testimonials all sharing how deeply
testimonials all sharing how deeply
testimonials all sharing how deeply grateful we are for their support we
grateful we are for their support we
grateful we are for their support we also sent out over 540 reports that dig
also sent out over 540 reports that dig
also sent out over 540 reports that dig a little bit deep deeper into the impact
a little bit deep deeper into the impact
a little bit deep deeper into the impact of the lives of that’s been changed for
of the lives of that’s been changed for
of the lives of that’s been changed for students and our faculty this this is
students and our faculty this this is
students and our faculty this this is also an another poster that we have in a
also an another poster that we have in a
also an another poster that we have in a couple of places on campus you know I’d
couple of places on campus you know I’d
couple of places on campus you know I’d like to share a story with you when I
like to share a story with you when I
like to share a story with you when I first started at UCLA a number of years
first started at UCLA a number of years
first started at UCLA a number of years ago I met a woman who has been involved
ago I met a woman who has been involved
ago I met a woman who has been involved for really long
for really long
for really long time she’s met a number of chancellors a
time she’s met a number of chancellors a
time she’s met a number of chancellors a number of Dean’s and certainly a number
number of Dean’s and certainly a number
number of Dean’s and certainly a number of development officers and one of the
of development officers and one of the
of development officers and one of the things that she shared with me on her
things that she shared with me on her
things that she shared with me on her first meeting were some problems some
first meeting were some problems some
first meeting were some problems some grievances she had she’d given a number
grievances she had she’d given a number
grievances she had she’d given a number of years ago and didn’t know what was
of years ago and didn’t know what was
of years ago and didn’t know what was happening where did her money go it are
happening where did her money go it are
happening where did her money go it are we still using it are we still spending
we still using it are we still spending
we still using it are we still spending it so I went back to the office looked
it so I went back to the office looked
it so I went back to the office looked her up created a rapport met with her a
her up created a rapport met with her a
her up created a rapport met with her a few weeks later and showed her these are
few weeks later and showed her these are
few weeks later and showed her these are all the students who have been impacted
all the students who have been impacted
all the students who have been impacted by this gift here’s some what some of
by this gift here’s some what some of
by this gift here’s some what some of the students are doing today here’s the
the students are doing today here’s the
the students are doing today here’s the faculty that were impacted by her gift
faculty that were impacted by her gift
faculty that were impacted by her gift and I really showed her a comprehensive
and I really showed her a comprehensive
and I really showed her a comprehensive look at what was going on we maintained
look at what was going on we maintained
look at what was going on we maintained a great relationships and many years
a great relationships and many years
a great relationships and many years later she ended up giving more fun to
later she ended up giving more fun to
later she ended up giving more fun to the English department to establish a
the English department to establish a
the English department to establish a chair so again this is a cycle of
chair so again this is a cycle of
chair so again this is a cycle of philanthropy and it’s our job to show
philanthropy and it’s our job to show
philanthropy and it’s our job to show you how grateful you we are for what you
you how grateful you we are for what you
you how grateful you we are for what you do I have another story that I want to
do I have another story that I want to
do I have another story that I want to share it definitely puts a smile on my
share it definitely puts a smile on my
share it definitely puts a smile on my face I try to meet with a woman to
face I try to meet with a woman to
face I try to meet with a woman to engage her in a department and she just
engage her in a department and she just
engage her in a department and she just was not interested in meeting me she was
was not interested in meeting me she was
was not interested in meeting me she was older you know she’s kind of been there
older you know she’s kind of been there
older you know she’s kind of been there done that and I said you know I really
done that and I said you know I really
done that and I said you know I really want to talk to you about the the money
want to talk to you about the the money
want to talk to you about the the money that you gave and share the story of the
that you gave and share the story of the
that you gave and share the story of the student no I’m fine I’m all set I said
student no I’m fine I’m all set I said
student no I’m fine I’m all set I said you know what ever report for you I’m
you know what ever report for you I’m
you know what ever report for you I’m just gonna drop it in the mail
just gonna drop it in the mail
just gonna drop it in the mail two weeks later she calls me and she was
two weeks later she calls me and she was
two weeks later she calls me and she was so thrilled to have read the testimonial
so thrilled to have read the testimonial
so thrilled to have read the testimonial of this student and to have seen the
of this student and to have seen the
of this student and to have seen the history of how many people just like
history of how many people just like
history of how many people just like that student who were so grateful what
that student who were so grateful what
that student who were so grateful what this woman had established a number of
this woman had established a number of
this woman had established a number of years ago that the next year when I
years ago that the next year when I
years ago that the next year when I called her again and said you know I
called her again and said you know I
called her again and said you know I have another report I’d like to send you
have another report I’d like to send you
have another report I’d like to send you she said let’s go to lunch and Santa
she said let’s go to lunch and Santa
she said let’s go to lunch and Santa Monica we went to her favorite Mexican
Monica we went to her favorite Mexican
Monica we went to her favorite Mexican restaurant we had margaritas she tried
restaurant we had margaritas she tried
restaurant we had margaritas she tried to have give me more margaritas and we
to have give me more margaritas and we
to have give me more margaritas and we really had a wonderful engagement and it
really had a wonderful engagement and it
really had a wonderful engagement and it was such a pleasure for me to share
was such a pleasure for me to share
was such a pleasure for me to share UCLA’s gratitude towards her of what she
UCLA’s gratitude towards her of what she
UCLA’s gratitude towards her of what she did people are grateful and people are
did people are grateful and people are
did people are grateful and people are grateful for a lot of different things
grateful for a lot of different things
grateful for a lot of different things and they turned that gratitude into
and they turned that gratitude into
and they turned that gratitude into action here at UCLA and from the time
action here at UCLA and from the time
action here at UCLA and from the time that I’ve been here I’ve
that I’ve been here I’ve
that I’ve been here I’ve a lot of people who have very different
a lot of people who have very different
a lot of people who have very different reasons I’ve met folks who met their
reasons I’ve met folks who met their
reasons I’ve met folks who met their spouses here on campus and UCLA is kind
spouses here on campus and UCLA is kind
spouses here on campus and UCLA is kind of near and dear to their heart I’ve met
of near and dear to their heart I’ve met
of near and dear to their heart I’ve met a number of folks who received a
a number of folks who received a
a number of folks who received a scholarship many years ago and that
scholarship many years ago and that
scholarship many years ago and that experience in higher education changed
experience in higher education changed
experience in higher education changed their lives
their lives
their lives a lot of those folks are giving back to
a lot of those folks are giving back to
a lot of those folks are giving back to us today I’ve also heard a number of
us today I’ve also heard a number of
us today I’ve also heard a number of times that just the quality of the
times that just the quality of the
times that just the quality of the education that they got here at UCLA has
education that they got here at UCLA has
education that they got here at UCLA has made them be successful and they’re just
made them be successful and they’re just
made them be successful and they’re just grateful for that I have also met some
grateful for that I have also met some
grateful for that I have also met some folks who are grateful for the work
folks who are grateful for the work
folks who are grateful for the work that’s being done to help cure a disease
that’s being done to help cure a disease
that’s being done to help cure a disease that might be someone near and dear to
that might be someone near and dear to
that might be someone near and dear to their heart and they want to be a part
their heart and they want to be a part
their heart and they want to be a part of that cure and also folks who love
of that cure and also folks who love
of that cure and also folks who love investing in the discovery and being
investing in the discovery and being
investing in the discovery and being part of that discovery and also UCLA
part of that discovery and also UCLA
part of that discovery and also UCLA offers the opportunity for people to
offers the opportunity for people to
offers the opportunity for people to leave a legacy and people are grateful
leave a legacy and people are grateful
leave a legacy and people are grateful for that opportunity as well so major
for that opportunity as well so major
for that opportunity as well so major gifts are part of what we do it’s when
gifts are part of what we do it’s when
gifts are part of what we do it’s when somebody gives a large gift that really
somebody gives a large gift that really
somebody gives a large gift that really makes an impact on a division and
makes an impact on a division and
makes an impact on a division and there’s a number of places that this
there’s a number of places that this
there’s a number of places that this happens for our students our graduate
happens for our students our graduate
happens for our students our graduate students and for our faculty and I have
students and for our faculty and I have
students and for our faculty and I have another story I’d like to share I had
another story I’d like to share I had
another story I’d like to share I had the opportunity to meet a couple who’ve
the opportunity to meet a couple who’ve
the opportunity to meet a couple who’ve been giving to students for I think
been giving to students for I think
been giving to students for I think since the 80s and every year they come
since the 80s and every year they come
since the 80s and every year they come and they meet their cohort in the last
and they meet their cohort in the last
and they meet their cohort in the last couple of years I enjoyed having lunch
couple of years I enjoyed having lunch
couple of years I enjoyed having lunch with the students and the donors and
with the students and the donors and
with the students and the donors and hearing the stories the students were
hearing the stories the students were
hearing the stories the students were fantastic and interested and wanting to
fantastic and interested and wanting to
fantastic and interested and wanting to hear the path that brought that donor to
hear the path that brought that donor to
hear the path that brought that donor to UCLA and beyond and he shared wonderful
UCLA and beyond and he shared wonderful
UCLA and beyond and he shared wonderful things about you know he came from a
things about you know he came from a
things about you know he came from a poor family he was the first generation
poor family he was the first generation
poor family he was the first generation to go to higher education he had a big
to go to higher education he had a big
to go to higher education he had a big family in a small apartment he used to
family in a small apartment he used to
family in a small apartment he used to sleep on the kitchen floor
sleep on the kitchen floor
sleep on the kitchen floor he scrounged up money to take the bus to
he scrounged up money to take the bus to
he scrounged up money to take the bus to campus but he couldn’t have been here
campus but he couldn’t have been here
campus but he couldn’t have been here without the scholarship and one of the
without the scholarship and one of the
without the scholarship and one of the stories that the students really loved
stories that the students really loved
stories that the students really loved hearing is when he talked about his
hearing is when he talked about his
hearing is when he talked about his going to his first fraternity party
going to his first fraternity party
going to his first fraternity party because he had never experienced
because he had never experienced
because he had never experienced anything like that before
anything like that before
anything like that before so part of what we do on the business
so part of what we do on the business
so part of what we do on the business side is we bring these people together
side is we bring these people together
side is we bring these people together and these students that are hearing his
and these students that are hearing his
and these students that are hearing his story they will be in his shoes someday
story they will be in his shoes someday
story they will be in his shoes someday and they’re gonna remember that they
and they’re gonna remember that they
and they’re gonna remember that they were there because of him and it’s
were there because of him and it’s
were there because of him and it’s possible that they’ll be grateful and
possible that they’ll be grateful and
possible that they’ll be grateful and they’ll give back as well
they’ll give back as well
they’ll give back as well so in closing I think that I would like
so in closing I think that I would like
so in closing I think that I would like to say that it is a pleasure to work
to say that it is a pleasure to work
to say that it is a pleasure to work with people who like to give they they
with people who like to give they they
with people who like to give they they give it makes them happy they make an
give it makes them happy they make an
give it makes them happy they make an impact here on campus and then lives are
impact here on campus and then lives are
impact here on campus and then lives are changed thank you
changed thank you
changed thank you [Applause]
”
Be First to Comment