[Music] [Applause]
it’s all about you the session but
it’s all about you the session but before I get started let me tell you a
before I get started let me tell you a
before I get started let me tell you a bit about myself I am a professor of
bit about myself I am a professor of
bit about myself I am a professor of marketing and I’ve been in this field
marketing and I’ve been in this field
marketing and I’ve been in this field for the past twenty four years now I
for the past twenty four years now I
for the past twenty four years now I have authored three books with the
have authored three books with the
have authored three books with the oxford university press management based
oxford university press management based
oxford university press management based research textbooks and 75 research
research textbooks and 75 research
research textbooks and 75 research papers in various national and
papers in various national and
papers in various national and international journals all this while
international journals all this while
international journals all this while managing three kids two daughters and a
managing three kids two daughters and a
managing three kids two daughters and a husband okay
husband okay
husband okay so years ago I had a dream I wanted to
so years ago I had a dream I wanted to
so years ago I had a dream I wanted to become a doctor two more things were
become a doctor two more things were
become a doctor two more things were required for that determination and
required for that determination and
required for that determination and money it was the latter that was an
money it was the latter that was an
money it was the latter that was an issue because getting a medical degree
issue because getting a medical degree
issue because getting a medical degree without a scholarship was difficult and
without a scholarship was difficult and
without a scholarship was difficult and education loans were not much heard of
education loans were not much heard of
education loans were not much heard of so that option went out the window for a
so that option went out the window for a
so that option went out the window for a plan B then did an MBA got a job got
plan B then did an MBA got a job got
plan B then did an MBA got a job got married settle down and all was well 11
married settle down and all was well 11
married settle down and all was well 11 years into my corporate life and I had
years into my corporate life and I had
years into my corporate life and I had another dream I wanted to enter
another dream I wanted to enter
another dream I wanted to enter academics and distribute beyond
academics and distribute beyond
academics and distribute beyond officially so I had no clue what
officially so I had no clue what
officially so I had no clue what academia was about was expected out of
academia was about was expected out of
academia was about was expected out of me
me
me but I took the plunge and rest as they
but I took the plunge and rest as they
but I took the plunge and rest as they say is history so 13 years ago I started
say is history so 13 years ago I started
say is history so 13 years ago I started a love affair which is still in its
a love affair which is still in its
a love affair which is still in its prime fun fact though when I finally got
prime fun fact though when I finally got
prime fun fact though when I finally got my PhD in the area my father
my PhD in the area my father
my PhD in the area my father congratulated me and said finally I did
congratulated me and said finally I did
congratulated me and said finally I did become a doctor so what I’m trying to
become a doctor so what I’m trying to
become a doctor so what I’m trying to say here is that there will be numerous
say here is that there will be numerous
say here is that there will be numerous instances in life when not getting what
instances in life when not getting what
instances in life when not getting what you want might seem the end of the world
you want might seem the end of the world
you want might seem the end of the world it is as if you had just this one chance
it is as if you had just this one chance
it is as if you had just this one chance of getting everything right
of getting everything right
of getting everything right well I do not believe this life is in
well I do not believe this life is in
well I do not believe this life is in data flux we can create a lot of
data flux we can create a lot of
data flux we can create a lot of opportunities for ourselves you can be
opportunities for ourselves you can be
opportunities for ourselves you can be whatever you want to be you can create
whatever you want to be you can create
whatever you want to be you can create your own brand so there’s a lot of
your own brand so there’s a lot of
your own brand so there’s a lot of difference between wanting something and
difference between wanting something and
difference between wanting something and the reason behind wanting that the
the reason behind wanting that the
the reason behind wanting that the question is why do you need to build a
question is why do you need to build a
question is why do you need to build a brand you well believe it or not as of
brand you well believe it or not as of
brand you well believe it or not as of this moment you already are a brand
this moment you already are a brand
this moment you already are a brand people have a perception of you you have
people have a perception of you you have
people have a perception of you you have an identity and an image and it is what
an identity and an image and it is what
an identity and an image and it is what you’ve formed unknowingly without even
you’ve formed unknowingly without even
you’ve formed unknowingly without even being aware of that so right here right
being aware of that so right here right
being aware of that so right here right now I need you all to take control and
now I need you all to take control and
now I need you all to take control and it is all about yourself because in this
it is all about yourself because in this
it is all about yourself because in this ever shrinking ever-evolving and in ever
ever shrinking ever-evolving and in ever
ever shrinking ever-evolving and in ever judgmental world your personal brand
judgmental world your personal brand
judgmental world your personal brand will decide who leads you and whom you
will decide who leads you and whom you
will decide who leads you and whom you will lead it is about enhancing your
will lead it is about enhancing your
will lead it is about enhancing your sphere of influence so that people reach
sphere of influence so that people reach
sphere of influence so that people reach out to you rather than you having to
out to you rather than you having to
out to you rather than you having to reach out for opportunities there are
reach out for opportunities there are
reach out for opportunities there are numerous examples of people watching
numerous examples of people watching
numerous examples of people watching businesses on the basis of their
businesses on the basis of their
businesses on the basis of their personal brand take the case of the
personal brand take the case of the
personal brand take the case of the fastest-growing FMCG brand in India
fastest-growing FMCG brand in India
fastest-growing FMCG brand in India right now which is an extension of the
right now which is an extension of the
right now which is an extension of the personality of a single individual any
personality of a single individual any
personality of a single individual any idea but Anjali very right so we’re
idea but Anjali very right so we’re
idea but Anjali very right so we’re talking about Baba Ramdev and Patanjali
talking about Baba Ramdev and Patanjali
talking about Baba Ramdev and Patanjali so that is exactly what it is so now
so that is exactly what it is so now
so that is exactly what it is so now that you’re all convinced why you need
that you’re all convinced why you need
that you’re all convinced why you need to have your own brand the question is
to have your own brand the question is
to have your own brand the question is how can you build your own brand well
how can you build your own brand well
how can you build your own brand well there are simple six steps and you just
there are simple six steps and you just
there are simple six steps and you just need to have an escape plan which is all
need to have an escape plan which is all
need to have an escape plan which is all inclusive irrespective of your gender
inclusive irrespective of your gender
inclusive irrespective of your gender your background your profile or any
your background your profile or any
your background your profile or any other filter so grab a pen and paper
other filter so grab a pen and paper
other filter so grab a pen and paper let’s get started so step one it is
let’s get started so step one it is
let’s get started so step one it is about identifying your qualities so who
about identifying your qualities so who
about identifying your qualities so who you are is your brand your talents your
you are is your brand your talents your
you are is your brand your talents your skills even the things that you would
skills even the things that you would
skills even the things that you would like to change about yourself
like to change about yourself
like to change about yourself so as this step I want you all to list
so as this step I want you all to list
so as this step I want you all to list all five of your qualities that be
all five of your qualities that be
all five of your qualities that be describe you as an individual on which
describe you as an individual on which
describe you as an individual on which your 70% confident is not on anyone
your 70% confident is not on anyone
your 70% confident is not on anyone elses list so how can you do that
elses list so how can you do that
elses list so how can you do that instead of using words like good
instead of using words like good
instead of using words like good communication skills use articulate you
communication skills use articulate you
communication skills use articulate you can use words like diligent perceptive
can use words like diligent perceptive
can use words like diligent perceptive opinionated and if it includes
opinionated and if it includes
opinionated and if it includes performing arts like singing or dancing
performing arts like singing or dancing
performing arts like singing or dancing include those in which you are at a
include those in which you are at a
include those in which you are at a considerably advanced level so let’s do
considerably advanced level so let’s do
considerably advanced level so let’s do a sample list so if Sherlock Holmes was
a sample list so if Sherlock Holmes was
a sample list so if Sherlock Holmes was to do his it will essentially include
to do his it will essentially include
to do his it will essentially include things like thirst for mystery highly
things like thirst for mystery highly
things like thirst for mystery highly knowledgeable about any damn thing under
knowledgeable about any damn thing under
knowledgeable about any damn thing under the Sun high deductive skills antisocial
the Sun high deductive skills antisocial
the Sun high deductive skills antisocial and a childlike arrogance so I hope this
and a childlike arrogance so I hope this
and a childlike arrogance so I hope this gets you started if you start struggling
gets you started if you start struggling
gets you started if you start struggling then you can ask yourself these what is
then you can ask yourself these what is
then you can ask yourself these what is it that I can offer to the world as of
it that I can offer to the world as of
it that I can offer to the world as of this moment on what can I give a
this moment on what can I give a
this moment on what can I give a five-minute speech on in front of a
five-minute speech on in front of a
five-minute speech on in front of a crowd
crowd
crowd Who am I the go-to person for why do
Who am I the go-to person for why do
Who am I the go-to person for why do people seek me out and it can even be
people seek me out and it can even be
people seek me out and it can even be things like giving advice on what shoes
things like giving advice on what shoes
things like giving advice on what shoes to wear so that gets us to step two set
to wear so that gets us to step two set
to wear so that gets us to step two set your goal here I need you to think about
your goal here I need you to think about
your goal here I need you to think about two scenarios scenario II where do you
two scenarios scenario II where do you
two scenarios scenario II where do you see yourself five years down the line
see yourself five years down the line
see yourself five years down the line following the current part that you’re
following the current part that you’re
following the current part that you’re taking and sin are you B irrespective of
taking and sin are you B irrespective of
taking and sin are you B irrespective of what you doing right now where do you
what you doing right now where do you
what you doing right now where do you see yourself five years down the line
see yourself five years down the line
see yourself five years down the line that is your current trajectory and the
that is your current trajectory and the
that is your current trajectory and the future ambition that you want to achieve
future ambition that you want to achieve
future ambition that you want to achieve the idea is that these two scenarios
the idea is that these two scenarios
the idea is that these two scenarios should be similar if not then think what
should be similar if not then think what
should be similar if not then think what all changes need to be made
all changes need to be made
all changes need to be made what more skills do you need to acquire
what more skills do you need to acquire
what more skills do you need to acquire to develop a budding talent you need to
to develop a budding talent you need to
to develop a budding talent you need to take a new course learn a new language
take a new course learn a new language
take a new course learn a new language meet more people get more experience so
meet more people get more experience so
meet more people get more experience so identify all these changes that are
identify all these changes that are
identify all these changes that are required and start doing that right now
required and start doing that right now
required and start doing that right now you need to remember that the goal that
you need to remember that the goal that
you need to remember that the goal that you want to achieve you have to set that
you want to achieve you have to set that
you want to achieve you have to set that which is realistic and in line with the
which is realistic and in line with the
which is realistic and in line with the qualities that you
qualities that you
qualities that you so it will help you achieve that goal
so it will help you achieve that goal
so it will help you achieve that goal better those who are struggling on step
better those who are struggling on step
better those who are struggling on step one of identifying your qualities what
one of identifying your qualities what
one of identifying your qualities what you can do is take step two of setting
you can do is take step two of setting
you can do is take step two of setting your goal as step one so identify where
your goal as step one so identify where
your goal as step one so identify where do you want to be five years down the
do you want to be five years down the
do you want to be five years down the line and then a step to list down all
line and then a step to list down all
line and then a step to list down all the qualities and the skills required
the qualities and the skills required
the qualities and the skills required for achieving that goal and then work
for achieving that goal and then work
for achieving that goal and then work work and work on these so that gets us
work and work on these so that gets us
work and work on these so that gets us to step three
to step three
to step three once upon a time what’s in said to
once upon a time what’s in said to
once upon a time what’s in said to Sherlock Holmes by you such a big show
Sherlock Holmes by you such a big show
Sherlock Holmes by you such a big show and Sherlock said well I am a consulting
and Sherlock said well I am a consulting
and Sherlock said well I am a consulting detective and people should know about
detective and people should know about
detective and people should know about that so at step three I need you to
that so at step three I need you to
that so at step three I need you to create visibility for all the talents
create visibility for all the talents
create visibility for all the talents and the skills that you have you can
and the skills that you have you can
and the skills that you have you can best do this by immersing yourself in a
best do this by immersing yourself in a
best do this by immersing yourself in a world where your talent has space where
world where your talent has space where
world where your talent has space where people with similar talents try if you
people with similar talents try if you
people with similar talents try if you know them good enough connect with them
know them good enough connect with them
know them good enough connect with them if not then go online and connect with
if not then go online and connect with
if not then go online and connect with them so for example if you want to enter
them so for example if you want to enter
them so for example if you want to enter the advertising industry you can create
the advertising industry you can create
the advertising industry you can create a LinkedIn profile and connect with
a LinkedIn profile and connect with
a LinkedIn profile and connect with similar people create conversations and
similar people create conversations and
similar people create conversations and take it offline the OTO concept or what
take it offline the OTO concept or what
take it offline the OTO concept or what else you can do is at an advertising
else you can do is at an advertising
else you can do is at an advertising workshops seminars conferences where
workshops seminars conferences where
workshops seminars conferences where like-minded people congregate and the
like-minded people congregate and the
like-minded people congregate and the next thing that you need to do is put
next thing that you need to do is put
next thing that you need to do is put yourself in situations where you can
yourself in situations where you can
yourself in situations where you can showcase your skills and then every
showcase your skills and then every
showcase your skills and then every story that you upload every tweet that
story that you upload every tweet that
story that you upload every tweet that you do should be around these qualities
you do should be around these qualities
you do should be around these qualities so it is about inclusively building your
so it is about inclusively building your
so it is about inclusively building your image completely about all the skills
image completely about all the skills
image completely about all the skills all the talents that are required for
all the talents that are required for
all the talents that are required for achieving that goal build visibility
achieving that goal build visibility
achieving that goal build visibility around all those so that when you
around all those so that when you
around all those so that when you finally reach your goal you do so with a
finally reach your goal you do so with a
finally reach your goal you do so with a bang so that gets us to step four now
bang so that gets us to step four now
bang so that gets us to step four now that you’ve built visibility for
that you’ve built visibility for
that you’ve built visibility for yourself
yourself
yourself the next thing left to do is to
the next thing left to do is to
the next thing left to do is to differentiate yourself
differentiate yourself
differentiate yourself well conventional wisdom see is that
well conventional wisdom see is that
well conventional wisdom see is that when you are in a competitive situation
when you are in a competitive situation
when you are in a competitive situation – or copy what the other guys doing and
– or copy what the other guys doing and
– or copy what the other guys doing and just do it better don’t go against the
just do it better don’t go against the
just do it better don’t go against the grain well I would say conventional
grain well I would say conventional
grain well I would say conventional wisdom is not so wise after all because
wisdom is not so wise after all because
wisdom is not so wise after all because that is a short short method of ending
that is a short short method of ending
that is a short short method of ending in the sidelines what you actually need
in the sidelines what you actually need
in the sidelines what you actually need to do is embrace everything that is
to do is embrace everything that is
to do is embrace everything that is different about you that is unique and
different about you that is unique and
different about you that is unique and magnify that it can be different in how
magnify that it can be different in how
magnify that it can be different in how you dress how you talk how you do things
you dress how you talk how you do things
you dress how you talk how you do things so everything that is unique and
so everything that is unique and
so everything that is unique and different about you develop that magnify
different about you develop that magnify
different about you develop that magnify that India has the oldest known examples
that India has the oldest known examples
that India has the oldest known examples of building personal brands through
of building personal brands through
of building personal brands through differentiation take the case of Vedas
differentiation take the case of Vedas
differentiation take the case of Vedas gods and courtesans
gods and courtesans
gods and courtesans Lord Shiva so each God has such a unique
Lord Shiva so each God has such a unique
Lord Shiva so each God has such a unique image which has transcended 5000 years
image which has transcended 5000 years
image which has transcended 5000 years and they’re still relevant I mean who
and they’re still relevant I mean who
and they’re still relevant I mean who can forget of God where the moon adorns
can forget of God where the moon adorns
can forget of God where the moon adorns the forehead the sacred river Ganges
the forehead the sacred river Ganges
the forehead the sacred river Ganges flowing through the tresses and a snake
flowing through the tresses and a snake
flowing through the tresses and a snake around the neck god forbid I’m not
around the neck god forbid I’m not
around the neck god forbid I’m not asking you to do that but differentiate
asking you to do that but differentiate
asking you to do that but differentiate and extricate yourself from competition
and extricate yourself from competition
and extricate yourself from competition so that gets us to step five which is
so that gets us to step five which is
so that gets us to step five which is check your presence at regular intervals
check your presence at regular intervals
check your presence at regular intervals I need you to sit back and introspect
I need you to sit back and introspect
I need you to sit back and introspect see how far you have come all that you
see how far you have come all that you
see how far you have come all that you have achieved you can do this best by
have achieved you can do this best by
have achieved you can do this best by doing the Google check with your name on
doing the Google check with your name on
doing the Google check with your name on it
it
it oxford dictionary calls it as ego
oxford dictionary calls it as ego
oxford dictionary calls it as ego surfing but it is far from that it is a
surfing but it is far from that it is a
surfing but it is far from that it is a dispassionately looking at all the links
dispassionately looking at all the links
dispassionately looking at all the links that come up because they will form your
that come up because they will form your
that come up because they will form your brand persona and because we want people
brand persona and because we want people
brand persona and because we want people to seek you out with opportunities when
to seek you out with opportunities when
to seek you out with opportunities when they are looking for you this these
they are looking for you this these
they are looking for you this these links that pop up will form your brand
links that pop up will form your brand
links that pop up will form your brand persona and this should all converge to
persona and this should all converge to
persona and this should all converge to the qualities that you’ve identified for
the qualities that you’ve identified for
the qualities that you’ve identified for yourself and step 1 so you need to do a
yourself and step 1 so you need to do a
yourself and step 1 so you need to do a presence check regularly see how far you
presence check regularly see how far you
presence check regularly see how far you have come if the person is good enough
have come if the person is good enough
have come if the person is good enough well for the strength in that if not
well for the strength in that if not
well for the strength in that if not build further linkages so that the
build further linkages so that the
build further linkages so that the persona is
persona is
persona is leader wholesome and inclusive so the
leader wholesome and inclusive so the
leader wholesome and inclusive so the step six is evolved so let us just
step six is evolved so let us just
step six is evolved so let us just quickly recap what we’ve turned there
quickly recap what we’ve turned there
quickly recap what we’ve turned there now we have a personal goal we have a
now we have a personal goal we have a
now we have a personal goal we have a fair idea of what the brand you is going
fair idea of what the brand you is going
fair idea of what the brand you is going to be and how you can reach there so
to be and how you can reach there so
to be and how you can reach there so right now what is left lighten the
right now what is left lighten the
right now what is left lighten the candle so welcome to the end of the
candle so welcome to the end of the
candle so welcome to the end of the beginning
beginning
beginning here let us take a moment to talk about
here let us take a moment to talk about
here let us take a moment to talk about Steve Jobs you all know him to be a
Steve Jobs you all know him to be a
Steve Jobs you all know him to be a brilliant visionary way back in 1996
brilliant visionary way back in 1996
brilliant visionary way back in 1996 when he came back to Apple the company
when he came back to Apple the company
when he came back to Apple the company was going through a difficult phase it
was going through a difficult phase it
was going through a difficult phase it was losing ground and experts predicted
was losing ground and experts predicted
was losing ground and experts predicted that it was just a few steps away from a
that it was just a few steps away from a
that it was just a few steps away from a takeover target what jobs did was
takeover target what jobs did was
takeover target what jobs did was absolutely brilliant
absolutely brilliant
absolutely brilliant he completely revamped the company the
he completely revamped the company the
he completely revamped the company the result the eyes revolutionized the world
result the eyes revolutionized the world
result the eyes revolutionized the world what I have learnt inertia turns if
what I have learnt inertia turns if
what I have learnt inertia turns if times are changing you need to roll with
times are changing you need to roll with
times are changing you need to roll with the changing times it is absolutely
the changing times it is absolutely
the changing times it is absolutely essential that you not only be willing
essential that you not only be willing
essential that you not only be willing but also able to change with the
but also able to change with the
but also able to change with the changing times over a period of time
changing times over a period of time
changing times over a period of time your personal brand will evolve as it
your personal brand will evolve as it
your personal brand will evolve as it should because evolution is the key to
should because evolution is the key to
should because evolution is the key to progress allow that to happen keep
progress allow that to happen keep
progress allow that to happen keep sharpening the saw identify the new
sharpening the saw identify the new
sharpening the saw identify the new skills and competencies required in your
skills and competencies required in your
skills and competencies required in your chosen area and then develop those stay
chosen area and then develop those stay
chosen area and then develop those stay in sync with the changing times and
in sync with the changing times and
in sync with the changing times and dutifully build your brand deal here
dutifully build your brand deal here
dutifully build your brand deal here reinvent yourself and you will remain an
reinvent yourself and you will remain an
reinvent yourself and you will remain an ageless and a young brand forever so
ageless and a young brand forever so
ageless and a young brand forever so imagine a world where we know each other
imagine a world where we know each other
imagine a world where we know each other not as what you are capable of but where
not as what you are capable of but where
not as what you are capable of but where you are all the best versions of
you are all the best versions of
you are all the best versions of yourself where you can create dialogues
yourself where you can create dialogues
yourself where you can create dialogues of meaning and how have we done this
of meaning and how have we done this
of meaning and how have we done this through
through
through the escape plan bitches identifying
the escape plan bitches identifying
the escape plan bitches identifying qualities setting the goals creating
qualities setting the goals creating
qualities setting the goals creating your brand personal extricating from
your brand personal extricating from
your brand personal extricating from competition doing a presence check and
competition doing a presence check and
competition doing a presence check and evolving you have to be your brand you
evolving you have to be your brand you
evolving you have to be your brand you have got to live it daily so choose an
have got to live it daily so choose an
have got to live it daily so choose an identity that is the closest to you that
identity that is the closest to you that
identity that is the closest to you that you identify with and that you believe
you identify with and that you believe
you identify with and that you believe in because remember at the heart of a
in because remember at the heart of a
in because remember at the heart of a great brand is a great product you thank
great brand is a great product you thank
great brand is a great product you thank you and happy black
”
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