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Building Brand Bharat through Art and Culture | Sanjoy Roy | TEDxLNMIIT


so from the bowels of Bengal to the

so from the bowels of Bengal to the Wragge in the Gurdwara from the Potter

Wragge in the Gurdwara from the Potter

Wragge in the Gurdwara from the Potter in Kumar Thole to the weavers in Banaras

in Kumar Thole to the weavers in Banaras

in Kumar Thole to the weavers in Banaras and the bead waker bead workers in

and the bead waker bead workers in

and the bead waker bead workers in gujarat to the Langa’s and the manganese

gujarat to the Langa’s and the manganese

gujarat to the Langa’s and the manganese here in rajasthan all of these people

here in rajasthan all of these people

here in rajasthan all of these people make up the cultural industry here in

make up the cultural industry here in

make up the cultural industry here in India and that industry is going to be

India and that industry is going to be

India and that industry is going to be the next sunshine industry of the

the next sunshine industry of the

the next sunshine industry of the country most governments have no idea

country most governments have no idea

country most governments have no idea about the wealth and the contribution of

about the wealth and the contribution of

about the wealth and the contribution of the arts to society our estimation is

the arts to society our estimation is

the arts to society our estimation is that over 400 million people in some way

that over 400 million people in some way

that over 400 million people in some way benefit from the arts in mostly agrarian

benefit from the arts in mostly agrarian

benefit from the arts in mostly agrarian economies be it in Rajasthan or Madhya

economies be it in Rajasthan or Madhya

economies be it in Rajasthan or Madhya Pradesh Gujarat or ERISA or Bengal

Pradesh Gujarat or ERISA or Bengal

Pradesh Gujarat or ERISA or Bengal you’ll see between harvests a lot of the

you’ll see between harvests a lot of the

you’ll see between harvests a lot of the folks do something that’s artistic they

folks do something that’s artistic they

folks do something that’s artistic they will weave they’ll create stuff they

will weave they’ll create stuff they

will weave they’ll create stuff they will paint a part they will be involved

will paint a part they will be involved

will paint a part they will be involved in some kind of artistic contribution

in some kind of artistic contribution

in some kind of artistic contribution and during famines and floods they leave

and during famines and floods they leave

and during famines and floods they leave their states and go out to another state

their states and go out to another state

their states and go out to another state to be able to earn a secondary income to

to be able to earn a secondary income to

to be able to earn a secondary income to contribute to their family the world

contribute to their family the world

contribute to their family the world over the creative industries contributes

over the creative industries contributes

over the creative industries contributes largely to local GDPs if you look at

largely to local GDPs if you look at

largely to local GDPs if you look at London’s West End or New York’s Broadway

London’s West End or New York’s Broadway

London’s West End or New York’s Broadway London’s Western contributes about 9

London’s Western contributes about 9

London’s Western contributes about 9 billion pounds of additional income into

billion pounds of additional income into

billion pounds of additional income into London’s economy and New York’s Broadway

London’s economy and New York’s Broadway

London’s economy and New York’s Broadway contributes about 13 billion dollars

contributes about 13 billion dollars

contributes about 13 billion dollars into New York’s economy at the Edinburgh

into New York’s economy at the Edinburgh

into New York’s economy at the Edinburgh Festival which is one of the world’s

Festival which is one of the world’s

Festival which is one of the world’s largest festivals which spreads over

largest festivals which spreads over

largest festivals which spreads over five weeks this year I’m in 2017 275

five weeks this year I’m in 2017 275

five weeks this year I’m in 2017 275 million pounds of

million pounds of

million pounds of additional spend was contributed to

additional spend was contributed to

additional spend was contributed to edinburgh s– economy in Jaipur itself

edinburgh s– economy in Jaipur itself

edinburgh s– economy in Jaipur itself in January a few days away from here

in January a few days away from here

in January a few days away from here at our annual zjp literature festival

at our annual zjp literature festival

at our annual zjp literature festival some years ago when we did a survey we

some years ago when we did a survey we

some years ago when we did a survey we realized that the contribution to jaipur

realized that the contribution to jaipur

realized that the contribution to jaipur local economy over five days was about

local economy over five days was about

local economy over five days was about forty to fifty crores just in that

forty to fifty crores just in that

forty to fifty crores just in that period because you have such a large

period because you have such a large

period because you have such a large number of people who fly into the city

number of people who fly into the city

number of people who fly into the city and everybody from the rickshaw driver

and everybody from the rickshaw driver

and everybody from the rickshaw driver to the duty maker the hotels and

to the duty maker the hotels and

to the duty maker the hotels and restaurants and the cars of the tourist

restaurants and the cars of the tourist

restaurants and the cars of the tourist people everybody earns from a festival

people everybody earns from a festival

people everybody earns from a festival and yet government’s continue to look at

and yet government’s continue to look at

and yet government’s continue to look at the creative arts sector as a handout as

the creative arts sector as a handout as

the creative arts sector as a handout as a Dean they don’t look at it as a

a Dean they don’t look at it as a

a Dean they don’t look at it as a contribution why not

contribution why not

contribution why not India today has 1.3 billion people we

India today has 1.3 billion people we

India today has 1.3 billion people we have creative energy in our DNA from the

have creative energy in our DNA from the

have creative energy in our DNA from the cradle to the grave we have some form of

cradle to the grave we have some form of

cradle to the grave we have some form of art and entertainment we sing and dance

art and entertainment we sing and dance

art and entertainment we sing and dance our way through life on every occasion

our way through life on every occasion

our way through life on every occasion across religious divides across caste

across religious divides across caste

across religious divides across caste and economic divides we know that we

and economic divides we know that we

and economic divides we know that we celebrate the Arts the larger festivals

celebrate the Arts the larger festivals

celebrate the Arts the larger festivals the Durga Puja has the Nevarez

the Durga Puja has the Nevarez

the Durga Puja has the Nevarez the ganesh puja as the holies all of

the ganesh puja as the holies all of

the ganesh puja as the holies all of these contribute in some way to not just

these contribute in some way to not just

these contribute in some way to not just our creative insight but to local

our creative insight but to local

our creative insight but to local economies and yet in these 70 years

economies and yet in these 70 years

economies and yet in these 70 years since India’s independence no government

since India’s independence no government

since India’s independence no government has thought it fit to do any kind of

has thought it fit to do any kind of

has thought it fit to do any kind of enumeration of the contribution of this

enumeration of the contribution of this

enumeration of the contribution of this industry to India’s GDP if you look

industry to India’s GDP if you look

industry to India’s GDP if you look around us today

around us today

around us today Nathan’s piece of art the TEDx logo your

Nathan’s piece of art the TEDx logo your

Nathan’s piece of art the TEDx logo your chairs that you’re sitting on the head

chairs that you’re sitting on the head

chairs that you’re sitting on the head wear that you’re wearing the red t-shirt

wear that you’re wearing the red t-shirt

wear that you’re wearing the red t-shirt that you’re wearing all of this is

that you’re wearing all of this is

that you’re wearing all of this is design and also forms part of the

design and also forms part of the

design and also forms part of the creative industry sector all around us

creative industry sector all around us

creative industry sector all around us in India we are steeped in design you

in India we are steeped in design you

in India we are steeped in design you will hear some of our speakers

will hear some of our speakers

will hear some of our speakers immediately after me looking at the

immediately after me looking at the

immediately after me looking at the incredible wealth of traditional art

incredible wealth of traditional art

incredible wealth of traditional art that we have that is so amazing because

that we have that is so amazing because

that we have that is so amazing because it represents a tradition of form a

it represents a tradition of form a

it represents a tradition of form a culture and it tells you a story

culture and it tells you a story

culture and it tells you a story some years ago I remember in Dante vada

some years ago I remember in Dante vada

some years ago I remember in Dante vada we’d set up something called the kahani

we’d set up something called the kahani

we’d set up something called the kahani festival and much of what we do when we

festival and much of what we do when we

festival and much of what we do when we do our festivals across the world is

do our festivals across the world is

do our festivals across the world is that we look at places in conflict so

that we look at places in conflict so

that we look at places in conflict so Egypt South Africa Israel

Egypt South Africa Israel

Egypt South Africa Israel Dante vara and the reason we looked at

Dante vara and the reason we looked at

Dante vara and the reason we looked at Dante bar as we realized that this was

Dante bar as we realized that this was

Dante bar as we realized that this was in the midst of the Maoist belt as you

in the midst of the Maoist belt as you

in the midst of the Maoist belt as you all know in a place that very little

all know in a place that very little

all know in a place that very little gets to in a place where young people

gets to in a place where young people

gets to in a place where young people are growing up

are growing up

are growing up without any access to either their own

without any access to either their own

without any access to either their own traditional art and craft and certainly

traditional art and craft and certainly

traditional art and craft and certainly nothing that comes in mainstream we

nothing that comes in mainstream we

nothing that comes in mainstream we brokered a deal between the government

brokered a deal between the government

brokered a deal between the government and the Naxalites saying that on that

and the Naxalites saying that on that

and the Naxalites saying that on that weekend that we were doing the tejani

weekend that we were doing the tejani

weekend that we were doing the tejani festival that they would be a piece and

festival that they would be a piece and

festival that they would be a piece and nobody would have any encounters nobody

nobody would have any encounters nobody

nobody would have any encounters nobody be shooting each other and we busting

be shooting each other and we busting

be shooting each other and we busting kids from a hundred kilometer radius so

kids from a hundred kilometer radius so

kids from a hundred kilometer radius so about 7,000 kids came in each day over

about 7,000 kids came in each day over

about 7,000 kids came in each day over these over the Friday Saturday Sunday

these over the Friday Saturday Sunday

these over the Friday Saturday Sunday these were kids who had never ever seen

these were kids who had never ever seen

these were kids who had never ever seen a teacher in their school they used to

a teacher in their school they used to

a teacher in their school they used to go to their school to have a midday meal

go to their school to have a midday meal

go to their school to have a midday meal but they didn’t have a teacher because

but they didn’t have a teacher because

but they didn’t have a teacher because teachers were too frightened of going

teachers were too frightened of going

teachers were too frightened of going out to teach there and they came into a

out to teach there and they came into a

out to teach there and they came into a place and of course in our ignorance we

place and of course in our ignorance we

place and of course in our ignorance we sort of said you know what do we take

sort of said you know what do we take

sort of said you know what do we take there let’s take them stories of the

there let’s take them stories of the

there let’s take them stories of the Ramayana and the Mahabharata and you

Ramayana and the Mahabharata and you

Ramayana and the Mahabharata and you know blah blah blah not realizing that

know blah blah blah not realizing that

know blah blah blah not realizing that when the storyteller started telling

when the storyteller started telling

when the storyteller started telling them the stories of the Ramayana and

them the stories of the Ramayana and

them the stories of the Ramayana and Mahabharata which we are so familiar

Mahabharata which we are so familiar

Mahabharata which we are so familiar with they had no idea but what they did

with they had no idea but what they did

with they had no idea but what they did know was their own stories the stories

know was their own stories the stories

know was their own stories the stories of their trees of their forests of their

of their trees of their forests of their

of their trees of their forests of their rivers of their stones of their gods of

rivers of their stones of their gods of

rivers of their stones of their gods of their customs and of their traditions

their customs and of their traditions

their customs and of their traditions and the wealth of India lies in these

and the wealth of India lies in these

and the wealth of India lies in these stories in our diversity each of you

stories in our diversity each of you

stories in our diversity each of you sitting in this room comes from a

sitting in this room comes from a

sitting in this room comes from a completely different part of the world

completely different part of the world

completely different part of the world because every hundred kilometers in

because every hundred kilometers in

because every hundred kilometers in India everything changes the way we

India everything changes the way we

India everything changes the way we speak the way we dress what we eat the

speak the way we dress what we eat the

speak the way we dress what we eat the way we eat it the way we wake up the way

way we eat it the way we wake up the way

way we eat it the way we wake up the way we sleep everything changes because we

we sleep everything changes because we

we sleep everything changes because we have such an incredibly diverse country

have such an incredibly diverse country

have such an incredibly diverse country and yet at one level and the onslaught

and yet at one level and the onslaught

and yet at one level and the onslaught of Bollywood perhaps we are all becoming

of Bollywood perhaps we are all becoming

of Bollywood perhaps we are all becoming you know in in one grain in one shade

you know in in one grain in one shade

you know in in one grain in one shade and that perhaps is a big challenge into

and that perhaps is a big challenge into

and that perhaps is a big challenge into the future where do ideas come from

the future where do ideas come from

the future where do ideas come from ideas don’t necessarily only come from a

ideas don’t necessarily only come from a

ideas don’t necessarily only come from a book that you’re reading or a textbook

book that you’re reading or a textbook

book that you’re reading or a textbook or a lecture I

or a lecture I

or a lecture I years come from people each of you each

years come from people each of you each

years come from people each of you each of the 1.3 billion people from India

of the 1.3 billion people from India

of the 1.3 billion people from India have an idea and why what’s unique about

have an idea and why what’s unique about

have an idea and why what’s unique about it because unlike in the West where

it because unlike in the West where

it because unlike in the West where there are very safe societies you know

there are very safe societies you know

there are very safe societies you know this thing of nuts has nuts in it this

this thing of nuts has nuts in it this

this thing of nuts has nuts in it this bottle of milk has milk in it so beware

bottle of milk has milk in it so beware

bottle of milk has milk in it so beware because of the allergies etc a mind the

because of the allergies etc a mind the

because of the allergies etc a mind the gap between the train and the platform

gap between the train and the platform

gap between the train and the platform in India every second we’re having to

in India every second we’re having to

in India every second we’re having to work to survive Dugard

work to survive Dugard

work to survive Dugard the big economic concept that we have as

the big economic concept that we have as

the big economic concept that we have as we all know you know what does yogurt do

we all know you know what does yogurt do

we all know you know what does yogurt do you gotta make sure that when a

you gotta make sure that when a

you gotta make sure that when a spaceship doesn’t go up you’ll have

spaceship doesn’t go up you’ll have

spaceship doesn’t go up you’ll have somebody run across open the door why

somebody run across open the door why

somebody run across open the door why something up and the spaceship will go

something up and the spaceship will go

something up and the spaceship will go up if it was anywhere else you’d have a

up if it was anywhere else you’d have a

up if it was anywhere else you’d have a committee formed that inspect that have

committee formed that inspect that have

committee formed that inspect that have a report they’ll have a second report

a report they’ll have a second report

a report they’ll have a second report bla bla bla but you got not in its

bla bla bla but you got not in its

bla bla bla but you got not in its short-term reference but in its long

short-term reference but in its long

short-term reference but in its long term has a lot to offer because we as

term has a lot to offer because we as

term has a lot to offer because we as Indians are able to think outside of the

Indians are able to think outside of the

Indians are able to think outside of the box because just to get your gas

box because just to get your gas

box because just to get your gas cylinder or to get your Aadhaar card or

cylinder or to get your Aadhaar card or

cylinder or to get your Aadhaar card or not to get your other card depending on

not to get your other card depending on

not to get your other card depending on which side of the divide you’re sitting

which side of the divide you’re sitting

which side of the divide you’re sitting today each of these things require us to

today each of these things require us to

today each of these things require us to work around the system and the minute

work around the system and the minute

work around the system and the minute you start working around the system

you start working around the system

you start working around the system you’re going to be inventive so you send

you’re going to be inventive so you send

you’re going to be inventive so you send somebody from bihar who we all think is

somebody from bihar who we all think is

somebody from bihar who we all think is you know bihar oh my god they don’t know

you know bihar oh my god they don’t know

you know bihar oh my god they don’t know anything you send them to NASA in

anything you send them to NASA in

anything you send them to NASA in America and they will be able to

America and they will be able to

America and they will be able to single-handedly send that’s that shuttle

single-handedly send that’s that shuttle

single-handedly send that’s that shuttle out into space because they have that

out into space because they have that

out into space because they have that ability to be able to think outside of

ability to be able to think outside of

ability to be able to think outside of the box so what does culture do for us

the box so what does culture do for us

the box so what does culture do for us culture creates that platform it gives

culture creates that platform it gives

culture creates that platform it gives us an identity it routes us today when

us an identity it routes us today when

us an identity it routes us today when you look at I’m sure all of you have

you look at I’m sure all of you have

you look at I’m sure all of you have some NRI family friend when they come

some NRI family friend when they come

some NRI family friend when they come back somewhat confused about whether

back somewhat confused about whether

back somewhat confused about whether they’re American or British or Caribbean

they’re American or British or Caribbean

they’re American or British or Caribbean or New Zealand or Australian and they

or New Zealand or Australian and they

or New Zealand or Australian and they come back here and they just love being

come back here and they just love being

come back here and they just love being amongst their cousins being fed being

amongst their cousins being fed being

amongst their cousins being fed being shown the great palaces and forts of

shown the great palaces and forts of

shown the great palaces and forts of of this beautiful city they are confused

of this beautiful city they are confused

of this beautiful city they are confused because their roots are somewhat in two

because their roots are somewhat in two

because their roots are somewhat in two places their parents keep telling them

places their parents keep telling them

places their parents keep telling them that no you’re Indian and you must speak

that no you’re Indian and you must speak

that no you’re Indian and you must speak this language and eat that you know

this language and eat that you know

this language and eat that you know don’t go out with that boy or don’t go

don’t go out with that boy or don’t go

don’t go out with that boy or don’t go out with that girl

out with that girl

out with that girl because that’s terrible that’s not part

because that’s terrible that’s not part

because that’s terrible that’s not part of your culture and yet when they come

of your culture and yet when they come

of your culture and yet when they come back here they have a completely

back here they have a completely

back here they have a completely different experience we as people in

different experience we as people in

different experience we as people in India tend to adapt we adapt very

India tend to adapt we adapt very

India tend to adapt we adapt very quickly we are able to think ahead we

quickly we are able to think ahead we

quickly we are able to think ahead we are able to think fast the arts industry

are able to think fast the arts industry

are able to think fast the arts industry as it continues to grow and we’ve been

as it continues to grow and we’ve been

as it continues to grow and we’ve been seeing that you know even if you look at

seeing that you know even if you look at

seeing that you know even if you look at the city of Jaipur ten years ago if we

the city of Jaipur ten years ago if we

the city of Jaipur ten years ago if we had done a dipstick survey or should we

had done a dipstick survey or should we

had done a dipstick survey or should we set up a Literature Festival in Jaipur

set up a Literature Festival in Jaipur

set up a Literature Festival in Jaipur we would have been laughed out of hearth

we would have been laughed out of hearth

we would have been laughed out of hearth and home because everybody had said

and home because everybody had said

and home because everybody had said Jaipur no way nobody’ll read a book and

Jaipur no way nobody’ll read a book and

Jaipur no way nobody’ll read a book and I remember standing at Dickey Palace in

I remember standing at Dickey Palace in

I remember standing at Dickey Palace in the Durbar Hall at nine o’clock in the

the Durbar Hall at nine o’clock in the

the Durbar Hall at nine o’clock in the morning on a cold winter day at the

morning on a cold winter day at the

morning on a cold winter day at the first Jay politician festival wondering

first Jay politician festival wondering

first Jay politician festival wondering lo Ganga and if they come will they be

lo Ganga and if they come will they be

lo Ganga and if they come will they be enough to fill the Durbar Hall which was

enough to fill the Durbar Hall which was

enough to fill the Durbar Hall which was two hundred forty chairs at that point

two hundred forty chairs at that point

two hundred forty chairs at that point of time ten years down the line four

of time ten years down the line four

of time ten years down the line four hundred fifty thousand people line up at

hundred fifty thousand people line up at

hundred fifty thousand people line up at 7:30 in the morning and they come true

7:30 in the morning and they come true

7:30 in the morning and they come true what are we building we’re building a

what are we building we’re building a

what are we building we’re building a brand but we’re building a brand which

brand but we’re building a brand which

brand but we’re building a brand which is based on culture we’re building a

is based on culture we’re building a

is based on culture we’re building a brand of ideas we’re building a brand of

brand of ideas we’re building a brand of

brand of ideas we’re building a brand of knowledge and excitement you can sit and

knowledge and excitement you can sit and

knowledge and excitement you can sit and the lawns of diggy palace in a chair and

the lawns of diggy palace in a chair and

the lawns of diggy palace in a chair and you can travel the world everywhere

you can travel the world everywhere

you can travel the world everywhere between Wellington and Vancouver and not

between Wellington and Vancouver and not

between Wellington and Vancouver and not move an inch you can learn about

move an inch you can learn about

move an inch you can learn about different people’s histories and

different people’s histories and

different people’s histories and philosophies their their sociology the

philosophies their their sociology the

philosophies their their sociology the way of life what they wear what they

way of life what they wear what they

way of life what they wear what they think everything that gives you a window

think everything that gives you a window

think everything that gives you a window into another culture

India 70 years ago when we were divided

India 70 years ago when we were divided every country or every civilized country

every country or every civilized country

every country or every civilized country at that point of time including America

at that point of time including America

at that point of time including America and Britain said they will not survive

and Britain said they will not survive

and Britain said they will not survive because they are so diverse and they are

because they are so diverse and they are

because they are so diverse and they are so divided and they bet on Pakistan

so divided and they bet on Pakistan

so divided and they bet on Pakistan which had a very focused religious

which had a very focused religious

which had a very focused religious direction and they said that will bind

direction and they said that will bind

direction and they said that will bind them together 70 years later we have

them together 70 years later we have

them together 70 years later we have survived in spite of all of this why

survived in spite of all of this why

survived in spite of all of this why because we understand diversity or we

because we understand diversity or we

because we understand diversity or we used to understand diversity all the way

used to understand diversity all the way

used to understand diversity all the way from the Northeast to the south from the

from the Northeast to the south from the

from the Northeast to the south from the east to the west we have an incredible

east to the west we have an incredible

east to the west we have an incredible array of amazing built heritage

array of amazing built heritage

array of amazing built heritage intangible heritage and tangible

intangible heritage and tangible

intangible heritage and tangible heritage our built heritage is one of

heritage our built heritage is one of

heritage our built heritage is one of the reasons why this festival had come

the reasons why this festival had come

the reasons why this festival had come to Jaipur to begin with because at that

to Jaipur to begin with because at that

to Jaipur to begin with because at that point of time when John and Fitz Singh

point of time when John and Fitz Singh

point of time when John and Fitz Singh had come out to Edinburgh in 2001 to see

had come out to Edinburgh in 2001 to see

had come out to Edinburgh in 2001 to see what we were doing there there which was

what we were doing there there which was

what we were doing there there which was basically working with the with the

basically working with the with the

basically working with the with the crafts and the arts and looking at a way

crafts and the arts and looking at a way

crafts and the arts and looking at a way to be able to create a value in built

to be able to create a value in built

to be able to create a value in built heritage they said they wanted to do

heritage they said they wanted to do

heritage they said they wanted to do that here because of many of the old

that here because of many of the old

that here because of many of the old Bailey’s were being toned down to be or

Bailey’s were being toned down to be or

Bailey’s were being toned down to be or be converted into you know other species

be converted into you know other species

be converted into you know other species south africa in 2000 and whatever year

south africa in 2000 and whatever year

south africa in 2000 and whatever year sorry 1990s whatever year we started

sorry 1990s whatever year we started

sorry 1990s whatever year we started working there what had happened was that

working there what had happened was that

working there what had happened was that in the central business district of new

in the central business district of new

in the central business district of new town in how Tang in Johannesburg all the

town in how Tang in Johannesburg all the

town in how Tang in Johannesburg all the wealth and value had moved out of the

wealth and value had moved out of the

wealth and value had moved out of the city because there was only crime during

city because there was only crime during

city because there was only crime during the transition period and the city had

the transition period and the city had

the transition period and the city had only two big banks Standard Bank and

only two big banks Standard Bank and

only two big banks Standard Bank and First National Bank which was still in

First National Bank which was still in

First National Bank which was still in the old part of the city and everything

the old part of the city and everything

the old part of the city and everything else had moved out and they were very

else had moved out and they were very

else had moved out and they were very keen for us to repeat what we had done

keen for us to repeat what we had done

keen for us to repeat what we had done some years ago in New York and one of

some years ago in New York and one of

some years ago in New York and one of the things we went and said to the then

the things we went and said to the then

the things we went and said to the then government we said okay why don’t you

government we said okay why don’t you

government we said okay why don’t you mark out an arts precent in in the

mark out an arts precent in in the

mark out an arts precent in in the central business district and I said in

central business district and I said in

central business district and I said in three years time if you provide me good

three years time if you provide me good

three years time if you provide me good policing and great lighting on the

policing and great lighting on the

policing and great lighting on the street I promise you in three years time

street I promise you in three years time

street I promise you in three years time I will walk across Mary Fitzgerald’s

I will walk across Mary Fitzgerald’s

I will walk across Mary Fitzgerald’s square which was one of the most crime

square which was one of the most crime

square which was one of the most crime infested areas with my laptop expel

infested areas with my laptop expel

infested areas with my laptop expel exposed at night and I won’t be mugged

exposed at night and I won’t be mugged

exposed at night and I won’t be mugged that’s exactly what came to pass

that’s exactly what came to pass

that’s exactly what came to pass restaurants moved in galleries came in

restaurants moved in galleries came in

restaurants moved in galleries came in museums came in they’ve converted the

museums came in they’ve converted the

museums came in they’ve converted the old rundown powerhouse into a conference

old rundown powerhouse into a conference

old rundown powerhouse into a conference center of people came in it became

center of people came in it became

center of people came in it became buzzing festivals started happening

buzzing festivals started happening

buzzing festivals started happening there and today it’s one of the most

there and today it’s one of the most

there and today it’s one of the most dynamic places attracting both funding

dynamic places attracting both funding

dynamic places attracting both funding residential development commercial

residential development commercial

residential development commercial development and everything else why

development and everything else why

development and everything else why because they realized that you can use

because they realized that you can use

because they realized that you can use the Arts to be able to create this kind

the Arts to be able to create this kind

the Arts to be able to create this kind of wealth and value in Egypt when we

of wealth and value in Egypt when we

of wealth and value in Egypt when we started during the Arab Spring

started during the Arab Spring

started during the Arab Spring revolution we were invited to set up a

revolution we were invited to set up a

revolution we were invited to set up a festival in in Egypt and everybody here

festival in in Egypt and everybody here

festival in in Egypt and everybody here said to me are you

said to me are you

said to me are you I mean you are mad we know that but I

I mean you are mad we know that but I

I mean you are mad we know that but I used that man to go there at this point

used that man to go there at this point

used that man to go there at this point of time and you know I’d never been to

of time and you know I’d never been to

of time and you know I’d never been to Egypt so I was like I’m going to Egypt

Egypt so I was like I’m going to Egypt

Egypt so I was like I’m going to Egypt to see what it’s like so we when they

to see what it’s like so we when they

to see what it’s like so we when they set up the festival and what did it do

set up the festival and what did it do

set up the festival and what did it do it created a sense of resurgence for the

it created a sense of resurgence for the

it created a sense of resurgence for the people there today it’s one of the

people there today it’s one of the

people there today it’s one of the largest festivals in that country it

largest festivals in that country it

largest festivals in that country it brings in tourist traffic but most

brings in tourist traffic but most

brings in tourist traffic but most importantly it

importantly it

importantly it gives people that kind of belief in

gives people that kind of belief in

gives people that kind of belief in themselves that they can continue to

themselves that they can continue to

themselves that they can continue to address their needs their beliefs

address their needs their beliefs

address their needs their beliefs through the arts when you look at any

through the arts when you look at any

through the arts when you look at any kind of art form design or literature or

kind of art form design or literature or

kind of art form design or literature or theatre or dance or music anything one

theatre or dance or music anything one

theatre or dance or music anything one of the most important things in that is

of the most important things in that is

of the most important things in that is to see where is the route to any of this

to see where is the route to any of this

to see where is the route to any of this and the route always is goes back to the

and the route always is goes back to the

and the route always is goes back to the soil of where it is emerged from today

soil of where it is emerged from today

soil of where it is emerged from today Indian language writing is amongst the

Indian language writing is amongst the

Indian language writing is amongst the richest writings that we have yes

richest writings that we have yes

richest writings that we have yes there’s a lot of attention given to

there’s a lot of attention given to

there’s a lot of attention given to writers in English from India but the

writers in English from India but the

writers in English from India but the true wealth lies in language writing why

true wealth lies in language writing why

true wealth lies in language writing why because they understand the nuance they

because they understand the nuance they

because they understand the nuance they understand the language they understand

understand the language they understand

understand the language they understand what makes you and me tick they

what makes you and me tick they

what makes you and me tick they understand how to address and to refer

understand how to address and to refer

understand how to address and to refer to people and all of this together

to people and all of this together

to people and all of this together provides a basic fabric that weaves

provides a basic fabric that weaves

provides a basic fabric that weaves different ideas and different people

different ideas and different people

different ideas and different people together into one so it’s irrelevant

together into one so it’s irrelevant

together into one so it’s irrelevant whether what religion we are or what

whether what religion we are or what

whether what religion we are or what caste we are or which part of the

caste we are or which part of the

caste we are or which part of the country we come from we all understand

country we come from we all understand

country we come from we all understand that language and literature and theatre

that language and literature and theatre

that language and literature and theatre and puppetry in’ and the visual arts and

and puppetry in’ and the visual arts and

and puppetry in’ and the visual arts and everything more none of this needs in a

everything more none of this needs in a

everything more none of this needs in a sense any language it crosses the cross

sense any language it crosses the cross

sense any language it crosses the cross all divided today if you listen to

all divided today if you listen to

all divided today if you listen to indian ocean or if you listen to

indian ocean or if you listen to

indian ocean or if you listen to parikrama or you’ve listened to rigor

parikrama or you’ve listened to rigor

parikrama or you’ve listened to rigor you listen to Surat ma or you listen to

you listen to Surat ma or you listen to

you listen to Surat ma or you listen to raghu dixit it doesn’t matter whether

raghu dixit it doesn’t matter whether

raghu dixit it doesn’t matter whether you understand the word at all you go

you understand the word at all you go

you understand the word at all you go with what you feel is addressing you in

with what you feel is addressing you in

with what you feel is addressing you in your heart and your soul as I said 1.3

your heart and your soul as I said 1.3

your heart and your soul as I said 1.3 billion of us and incredible energy 1.3

billion of us and incredible energy 1.3

billion of us and incredible energy 1.3 billion ideas waiting to erupt outside

billion ideas waiting to erupt outside

billion ideas waiting to erupt outside of this classroom when you leave

of this classroom when you leave

of this classroom when you leave each of you is like that Firefly when

each of you is like that Firefly when

each of you is like that Firefly when lit on a dark night without a moon rises

lit on a dark night without a moon rises

lit on a dark night without a moon rises up into the sky and has the capacity to

up into the sky and has the capacity to

up into the sky and has the capacity to illuminate us all with knowledge with

illuminate us all with knowledge with

illuminate us all with knowledge with the wealth and the depth of inspiration

the wealth and the depth of inspiration

the wealth and the depth of inspiration and ideas so I hope each of you dream

and ideas so I hope each of you dream

and ideas so I hope each of you dream your dream and you live your passion

your dream and you live your passion

your dream and you live your passion that’s the most important thing not what

that’s the most important thing not what

that’s the most important thing not what your parents have told you but really

your parents have told you but really

your parents have told you but really your passion let that be your driver

your passion let that be your driver

your passion let that be your driver always remember to be rooted always

always remember to be rooted always

always remember to be rooted always remember to be appreciative of even the

remember to be appreciative of even the

remember to be appreciative of even the worst kind of art because when somebody

worst kind of art because when somebody

worst kind of art because when somebody starts doing something they do it

starts doing something they do it

starts doing something they do it because they believe they have they have

because they believe they have they have

because they believe they have they have a violation to do it writers right not

a violation to do it writers right not

a violation to do it writers right not necessarily to entertain writers right

necessarily to entertain writers right

necessarily to entertain writers right because they have a voyage into right

because they have a voyage into right

because they have a voyage into right they have a day right because they are

they have a day right because they are

they have a day right because they are able to fathom to tomorrow that we are

able to fathom to tomorrow that we are

able to fathom to tomorrow that we are not able to fathom people are able to

not able to fathom people are able to

not able to fathom people are able to create these incredible visions because

create these incredible visions because

create these incredible visions because that’s what they do they help us to be

that’s what they do they help us to be

that’s what they do they help us to be able to address the inner eye so best

able to address the inner eye so best

able to address the inner eye so best wishes go out and do your thing and

wishes go out and do your thing and

wishes go out and do your thing and thank you so much

thank you so much

thank you so much [Applause]

”

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