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Boost Your Leadership Signal Strength | Trevor O’Rourke | TEDxChilliwack


a long time ago I was in a meeting and

a long time ago I was in a meeting and when I was in this meeting we were the

when I was in this meeting we were the

when I was in this meeting we were the business visiting the other business and

business visiting the other business and

business visiting the other business and the purpose of the meeting was to

the purpose of the meeting was to

the purpose of the meeting was to convince them it’d be a good idea to

convince them it’d be a good idea to

convince them it’d be a good idea to sell a lot more of our product this year

sell a lot more of our product this year

sell a lot more of our product this year so you can imagine there was the status

so you can imagine there was the status

so you can imagine there was the status quo of these types of meeting is a lot

quo of these types of meeting is a lot

quo of these types of meeting is a lot of persuasion and sometimes pleading

of persuasion and sometimes pleading

of persuasion and sometimes pleading depending on the previous year so this

depending on the previous year so this

depending on the previous year so this was the first of its kind for me I never

was the first of its kind for me I never

was the first of its kind for me I never really worked in a business to business

really worked in a business to business

really worked in a business to business environment before so this is a great

environment before so this is a great

environment before so this is a great training opportunity for me to learn how

training opportunity for me to learn how

training opportunity for me to learn how to conduct these sort of meetings and

to conduct these sort of meetings and

to conduct these sort of meetings and what kind of information gets exchanged

what kind of information gets exchanged

what kind of information gets exchanged but the interesting thing is it wasn’t

but the interesting thing is it wasn’t

but the interesting thing is it wasn’t soon after the meeting started where I

soon after the meeting started where I

soon after the meeting started where I noticed man if you take out the insults

noticed man if you take out the insults

noticed man if you take out the insults the sarcasm the mockery and the jabs

the sarcasm the mockery and the jabs

the sarcasm the mockery and the jabs this eight hour meeting probably could

this eight hour meeting probably could

this eight hour meeting probably could have been done in about two hours and I

have been done in about two hours and I

have been done in about two hours and I started to realize that too was kind of

started to realize that too was kind of

started to realize that too was kind of the status quo when a visit a business

the status quo when a visit a business

the status quo when a visit a business visited another business as well but

visited another business as well but

visited another business as well but what else I noticed was our leader Jerry

what else I noticed was our leader Jerry

what else I noticed was our leader Jerry sat on the other side of the room and

sat on the other side of the room and

sat on the other side of the room and didn’t participate in a lot of this

didn’t participate in a lot of this

didn’t participate in a lot of this sarcastic jeering dialogue for the most

sarcastic jeering dialogue for the most

sarcastic jeering dialogue for the most part and it wasn’t like he sat on the

part and it wasn’t like he sat on the

part and it wasn’t like he sat on the sidelines either he carried a confidence

sidelines either he carried a confidence

sidelines either he carried a confidence about him and I think while people were

about him and I think while people were

about him and I think while people were talking inside chatting there would be

talking inside chatting there would be

talking inside chatting there would be an occasional glance over his way

an occasional glance over his way

an occasional glance over his way wondering what is this guy going to say

wondering what is this guy going to say

wondering what is this guy going to say what is this guy all about and then it

what is this guy all about and then it

what is this guy all about and then it was Jerry’s turn to speak and as soon as

was Jerry’s turn to speak and as soon as

was Jerry’s turn to speak and as soon as Jerry opened his mouth in the first

Jerry opened his mouth in the first

Jerry opened his mouth in the first sentence the entire room went quiet and

sentence the entire room went quiet and

sentence the entire room went quiet and all eyes turned towards Jerry it was by

all eyes turned towards Jerry it was by

all eyes turned towards Jerry it was by his second sentence that in between each

his second sentence that in between each

his second sentence that in between each word you could hear a pin drop in fact

word you could hear a pin drop in fact

word you could hear a pin drop in fact I’m quite certain some people even held

I’m quite certain some people even held

I’m quite certain some people even held their breath now normally one of when a

their breath now normally one of when a

their breath now normally one of when a business visits another business they’re

business visits another business they’re

business visits another business they’re not the ones in charge but since the

not the ones in charge but since the

not the ones in charge but since the second Jerry opened his mouth we were

second Jerry opened his mouth we were

second Jerry opened his mouth we were calling the shots and everyone in that

calling the shots and everyone in that

calling the shots and everyone in that room would willfully follow and my

room would willfully follow and my

room would willfully follow and my takeaway was man that’s what leadership

takeaway was man that’s what leadership

takeaway was man that’s what leadership sounds like that’s what leadership looks

sounds like that’s what leadership looks

sounds like that’s what leadership looks like

great leaders can be defined simply by

great leaders can be defined simply by the rigor and the mindfulness they have

the rigor and the mindfulness they have

the rigor and the mindfulness they have a route around the thousands of signals

a route around the thousands of signals

a route around the thousands of signals coming out of them every second every

coming out of them every second every

coming out of them every second every day there’s so much transmission coming

day there’s so much transmission coming

day there’s so much transmission coming out of our bodies in our body language

out of our bodies in our body language

out of our bodies in our body language in our tone in the words that we choose

in our tone in the words that we choose

in our tone in the words that we choose and just a simple mindfulness can

and just a simple mindfulness can

and just a simple mindfulness can separate great leaders from average

separate great leaders from average

separate great leaders from average leaders in fact let’s try this for a

leaders in fact let’s try this for a

leaders in fact let’s try this for a second think about yesterday and think

second think about yesterday and think

second think about yesterday and think about all of the signals that came out

about all of the signals that came out

about all of the signals that came out of you everything every outward

of you everything every outward

of you everything every outward communication whether it was a text and

communication whether it was a text and

communication whether it was a text and email the messages that you send the

email the messages that you send the

email the messages that you send the calls that you made the conversations

calls that you made the conversations

calls that you made the conversations that you had think of the mall for a

that you had think of the mall for a

that you had think of the mall for a second and tally them all up there’s

second and tally them all up there’s

second and tally them all up there’s probably going to be hundreds if you

probably going to be hundreds if you

probably going to be hundreds if you actually grab them all because I’m even

actually grab them all because I’m even

actually grab them all because I’m even talking body language here now ask a

talking body language here now ask a

talking body language here now ask a simple question next to that did it have

simple question next to that did it have

simple question next to that did it have the intended response did it have the

the intended response did it have the

the intended response did it have the intended impact so you have your total

intended impact so you have your total

intended impact so you have your total signals and you have your total yes is

signals and you have your total yes is

signals and you have your total yes is only the s’s because sometimes there

only the s’s because sometimes there

only the s’s because sometimes there wasn’t even intention that’s that’s part

wasn’t even intention that’s that’s part

wasn’t even intention that’s that’s part of the exercise here now if you were to

of the exercise here now if you were to

of the exercise here now if you were to turn the s’s into the total signals what

turn the s’s into the total signals what

turn the s’s into the total signals what would the score look like this is the

would the score look like this is the

would the score look like this is the same advice a financial planner would

same advice a financial planner would

same advice a financial planner would give you when you say hey I want to get

give you when you say hey I want to get

give you when you say hey I want to get rich cool start watching what you spend

rich cool start watching what you spend

rich cool start watching what you spend every single day write everything down

every single day write everything down

every single day write everything down including every cup of coffee and watch

including every cup of coffee and watch

including every cup of coffee and watch your money grow it’s this mindfulness of

your money grow it’s this mindfulness of

your money grow it’s this mindfulness of communication that will help a leader

communication that will help a leader

communication that will help a leader understand how to craft messages that

understand how to craft messages that

understand how to craft messages that cause others to understand how they can

cause others to understand how they can

cause others to understand how they can make an impact and isn’t that what

make an impact and isn’t that what

make an impact and isn’t that what Millennials have been telling us over

Millennials have been telling us over

Millennials have been telling us over and over and over again I want to work

and over and over again I want to work

and over and over again I want to work in a workplace where I can make an

in a workplace where I can make an

in a workplace where I can make an impact the other beauty of a cadence

impact the other beauty of a cadence

impact the other beauty of a cadence around what your signals are doing where

around what your signals are doing where

around what your signals are doing where they’re going and the plan for them is

they’re going and the plan for them is

they’re going and the plan for them is you begin to reveal your own leadership

you begin to reveal your own leadership

you begin to reveal your own leadership development that gap between what you

development that gap between what you

development that gap between what you thought was going to happen and what

thought was going to happen and what

thought was going to happen and what actually occurred is revealing the

actually occurred is revealing the

actually occurred is revealing the surgical development plan for your

surgical development plan for your

surgical development plan for your leadership or you could go down to a

leadership or you could go down to a

leadership or you could go down to a bookstore and get a book on leadership

bookstore and get a book on leadership

bookstore and get a book on leadership but I’m warning you I looked on amazon

but I’m warning you I looked on amazon

but I’m warning you I looked on amazon com and when I searched for leadership

com and when I searched for leadership

com and when I searched for leadership and management 750,000 options came up

and management 750,000 options came up

and management 750,000 options came up in fact in 2050

in fact in 2050

in fact in 2050 alone four books per day were published

alone four books per day were published

alone four books per day were published on leadership an average of four books

on leadership an average of four books

on leadership an average of four books per day so I have fun with that

per day so I have fun with that

per day so I have fun with that development plan or you can simply

development plan or you can simply

development plan or you can simply remember this when what you say and what

remember this when what you say and what

remember this when what you say and what you do causes someone else to act with

you do causes someone else to act with

you do causes someone else to act with purpose and intention you’re leading the

purpose and intention you’re leading the

purpose and intention you’re leading the magnitude behind the understanding and

magnitude behind the understanding and

magnitude behind the understanding and belief behind those actions reflects the

belief behind those actions reflects the

belief behind those actions reflects the strength of your leadership I call this

strength of your leadership I call this

strength of your leadership I call this effect the leadership signal the

effect the leadership signal the

effect the leadership signal the leadership signal is made of two

leadership signal is made of two

leadership signal is made of two frequencies if you will and these two

frequencies if you will and these two

frequencies if you will and these two frequencies are often where a leader

frequencies are often where a leader

frequencies are often where a leader stands when they begin their leadership

stands when they begin their leadership

stands when they begin their leadership career now if everything was going well

career now if everything was going well

career now if everything was going well they would balance both frequencies in

they would balance both frequencies in

they would balance both frequencies in their development but it’s not often

their development but it’s not often

their development but it’s not often what happens in fact it rarely happens

what happens in fact it rarely happens

what happens in fact it rarely happens I’ve only seen it a few times and I call

I’ve only seen it a few times and I call

I’ve only seen it a few times and I call that the unicorn leader the first signal

that the unicorn leader the first signal

that the unicorn leader the first signal frequency is think critically the

frequency is think critically the

frequency is think critically the ability to think critically and deal

ability to think critically and deal

ability to think critically and deal with facts and information in the what

with facts and information in the what

with facts and information in the what and the knowledge behind strategy and

and the knowledge behind strategy and

and the knowledge behind strategy and understanding the second being to

understanding the second being to

understanding the second being to cultivate trust the people ears building

cultivate trust the people ears building

cultivate trust the people ears building rapport building trust ultimately

rapport building trust ultimately

rapport building trust ultimately understanding that trust is the

understanding that trust is the

understanding that trust is the cornerstone of any great team is how

cornerstone of any great team is how

cornerstone of any great team is how this signal develops so if we were to

this signal develops so if we were to

this signal develops so if we were to put this into a way that we can index it

put this into a way that we can index it

put this into a way that we can index it and understand how to plot where we are

and understand how to plot where we are

and understand how to plot where we are and where we need to go it would look

and where we need to go it would look

and where we need to go it would look like this now at the beginning of a

like this now at the beginning of a

like this now at the beginning of a leader’s career most leaders come

leader’s career most leaders come

leader’s career most leaders come prepackaged if you will with a modest

prepackaged if you will with a modest

prepackaged if you will with a modest amount of understanding how to cultivate

amount of understanding how to cultivate

amount of understanding how to cultivate trust and how to think critically then

trust and how to think critically then

trust and how to think critically then the next stage in their career gets

the next stage in their career gets

the next stage in their career gets interesting because they become a bit of

interesting because they become a bit of

interesting because they become a bit of a self laboratory and they emit the

a self laboratory and they emit the

a self laboratory and they emit the signal is required to leave and some

signal is required to leave and some

signal is required to leave and some come back with no effect and some come

come back with no effect and some come

come back with no effect and some come back with a positive effects each one

back with a positive effects each one

back with a positive effects each one telling them k that’s where I’m going to

telling them k that’s where I’m going to

telling them k that’s where I’m going to develop I’m going down this cultivate

develop I’m going down this cultivate

develop I’m going down this cultivate trust clearly I’m a people leader let’s

trust clearly I’m a people leader let’s

trust clearly I’m a people leader let’s do this or they grab hold of information

do this or they grab hold of information

do this or they grab hold of information and just have this ability to send it

and just have this ability to send it

and just have this ability to send it out to their teams and they understand

out to their teams and they understand

out to their teams and they understand it like pretty good with facts I’m going

it like pretty good with facts I’m going

it like pretty good with facts I’m going to keep this up and roll this way but

to keep this up and roll this way but

to keep this up and roll this way but what begins to happen in their career is

what begins to happen in their career is

what begins to happen in their career is a somewhat

a somewhat

a somewhat unbalanced over-indexing and one or the

unbalanced over-indexing and one or the

unbalanced over-indexing and one or the other so someone that is starting to get

other so someone that is starting to get

other so someone that is starting to get strong in the think critically piece not

strong in the think critically piece not

strong in the think critically piece not so much in the cultivate trust piece can

so much in the cultivate trust piece can

so much in the cultivate trust piece can begin to sound very intellectual very

begin to sound very intellectual very

begin to sound very intellectual very intelligent loves data loves analysis

intelligent loves data loves analysis

intelligent loves data loves analysis the kind of person you want presenting

the kind of person you want presenting

the kind of person you want presenting and building your Excel charts they

and building your Excel charts they

and building your Excel charts they become the go-to they have the correct

become the go-to they have the correct

become the go-to they have the correct answer often in fact it bothers them

answer often in fact it bothers them

answer often in fact it bothers them when they don’t they draw their

when they don’t they draw their

when they don’t they draw their motivation and her inspiration and their

motivation and her inspiration and their

motivation and her inspiration and their confidence from the what and the

confidence from the what and the

confidence from the what and the knowledge required in any strategy

knowledge required in any strategy

knowledge required in any strategy conversely that lead from the front

conversely that lead from the front

conversely that lead from the front cultivate trust signal let’s go this way

cultivate trust signal let’s go this way

cultivate trust signal let’s go this way follow me begins to understand like hey

follow me begins to understand like hey

follow me begins to understand like hey this is really working I’m getting my

this is really working I’m getting my

this is really working I’m getting my groove here I can connect with people I

groove here I can connect with people I

groove here I can connect with people I can build rapport they respond to me

can build rapport they respond to me

can build rapport they respond to me very well this is the type of leader

very well this is the type of leader

very well this is the type of leader when they walk into the room people

when they walk into the room people

when they walk into the room people smile they’re happy to see them they

smile they’re happy to see them they

smile they’re happy to see them they connect very well they build development

connect very well they build development

connect very well they build development plans very well but you can sense

plans very well but you can sense

plans very well but you can sense something’s a little off I remember

something’s a little off I remember

something’s a little off I remember going to this this road show and one of

going to this this road show and one of

going to this this road show and one of the most incredible inspirational

the most incredible inspirational

the most incredible inspirational leaders finish their speech and I think

leaders finish their speech and I think

leaders finish their speech and I think every one afterwards was just like I

every one afterwards was just like I

every one afterwards was just like I just feel good I want to go do stuff get

just feel good I want to go do stuff get

just feel good I want to go do stuff get stuff done me too let’s go get stuff

stuff done me too let’s go get stuff

stuff done me too let’s go get stuff done given what stuff yeah good good

done given what stuff yeah good good

done given what stuff yeah good good point

point

point and a lot of the time because that think

and a lot of the time because that think

and a lot of the time because that think critically piece is missing they make

critically piece is missing they make

critically piece is missing they make people feel good but information is

people feel good but information is

people feel good but information is missing as these typical development

missing as these typical development

missing as these typical development plants continue we can go into a danger

plants continue we can go into a danger

plants continue we can go into a danger zone and now you have a leader that is

zone and now you have a leader that is

zone and now you have a leader that is becoming unhealthy for an organization

becoming unhealthy for an organization

becoming unhealthy for an organization this extreme over-indexing and think

this extreme over-indexing and think

this extreme over-indexing and think critically is turning this leader into

critically is turning this leader into

critically is turning this leader into something someone people used to admire

something someone people used to admire

something someone people used to admire into someone that people fear their

into someone that people fear their

into someone that people fear their impatience and intolerance with people

impatience and intolerance with people

impatience and intolerance with people grows and their awareness that they

grows and their awareness that they

grows and their awareness that they don’t really have that natural ability

don’t really have that natural ability

don’t really have that natural ability with people is creating a somewhat of an

with people is creating a somewhat of an

with people is creating a somewhat of an insecurity inside as well and someone

insecurity inside as well and someone

insecurity inside as well and someone that’s this intelligent and this

that’s this intelligent and this

that’s this intelligent and this intellectual does not want anyone seeing

intellectual does not want anyone seeing

intellectual does not want anyone seeing an insecurity so they develop a dictator

an insecurity so they develop a dictator

an insecurity so they develop a dictator style of leadership they lose the

style of leadership they lose the

style of leadership they lose the ability or don’t have it at all to

ability or don’t have it at all to

ability or don’t have it at all to understand if I communicate this how

understand if I communicate this how

understand if I communicate this how will people react what will their

will people react what will their

will people react what will their response be I was in another meeting and

response be I was in another meeting and

response be I was in another meeting and his powerpoint slide goes up and this

his powerpoint slide goes up and this

his powerpoint slide goes up and this guy was a senior leader in a part of

guy was a senior leader in a part of

guy was a senior leader in a part of more of the analysis side of our

more of the analysis side of our

more of the analysis side of our business and what he was trying to

business and what he was trying to

business and what he was trying to demonstrate was our financial costs in

demonstrate was our financial costs in

demonstrate was our financial costs in our labor spends but the audience was

our labor spends but the audience was

our labor spends but the audience was young leaders young salespeople and I

young leaders young salespeople and I

young leaders young salespeople and I remember seeing that PowerPoint slide go

remember seeing that PowerPoint slide go

remember seeing that PowerPoint slide go up and it said human capital

up and it said human capital

up and it said human capital expenditures and I think some people in

expenditures and I think some people in

expenditures and I think some people in the room can I went huh what does that

the room can I went huh what does that

the room can I went huh what does that mean others in the room like is that

mean others in the room like is that

mean others in the room like is that what you’re calling us seriously and had

what you’re calling us seriously and had

what you’re calling us seriously and had they had a Modica more of cultivate

they had a Modica more of cultivate

they had a Modica more of cultivate trust that slide may have read people

trust that slide may have read people

trust that slide may have read people development investments conversely an

development investments conversely an

development investments conversely an extreme over-indexing of cultivate trust

extreme over-indexing of cultivate trust

extreme over-indexing of cultivate trust can create similar insecurities now this

can create similar insecurities now this

can create similar insecurities now this leader is growing up into this company

leader is growing up into this company

leader is growing up into this company or there’s business and is tasked with

or there’s business and is tasked with

or there’s business and is tasked with more responsibilities and their absence

more responsibilities and their absence

more responsibilities and their absence of critical thinking is becoming more

of critical thinking is becoming more

of critical thinking is becoming more and more evident what was once a

and more evident what was once a

and more evident what was once a strength in building loyalty with people

strength in building loyalty with people

strength in building loyalty with people and having people connected to them and

and having people connected to them and

and having people connected to them and wanting to go wherever they go

wanting to go wherever they go

wanting to go wherever they go becomes a bit of a dark power because to

becomes a bit of a dark power because to

becomes a bit of a dark power because to mask that lack of critical thinking they

mask that lack of critical thinking they

mask that lack of critical thinking they become manipulative they use that

become manipulative they use that

become manipulative they use that ability to understand people quickly to

ability to understand people quickly to

ability to understand people quickly to manipulate so you can imagine the

manipulate so you can imagine the

manipulate so you can imagine the repercussions of having these two types

repercussions of having these two types

repercussions of having these two types of extreme over-indexing people are

of extreme over-indexing people are

of extreme over-indexing people are leaders ignores in a company and what

leaders ignores in a company and what

leaders ignores in a company and what that would do generally generationally

that would do generally generationally

that would do generally generationally do a company over time attrition would

do a company over time attrition would

do a company over time attrition would increase and it already is people would

increase and it already is people would

increase and it already is people would not understand how to deliver a message

not understand how to deliver a message

not understand how to deliver a message that helps Millennials understand what’s

that helps Millennials understand what’s

that helps Millennials understand what’s my impact here I want purpose and lastly

my impact here I want purpose and lastly

my impact here I want purpose and lastly these are the examples for young leaders

these are the examples for young leaders

these are the examples for young leaders on what leadership looks like this is

on what leadership looks like this is

on what leadership looks like this is not the example that you want I think

not the example that you want I think

not the example that you want I think you know where I’m going with this the

you know where I’m going with this the

you know where I’m going with this the balance signal of think critically and

balance signal of think critically and

balance signal of think critically and cultivate trust is the ultimate

cultivate trust is the ultimate

cultivate trust is the ultimate leadership signal permeating through and

leadership signal permeating through and

leadership signal permeating through and getting into the hearts and minds of

getting into the hearts and minds of

getting into the hearts and minds of followers and team members with

followers and team members with

followers and team members with increased signal strength with

increased signal strength with

increased signal strength with experience time knowledge and the

experience time knowledge and the

experience time knowledge and the information required to increase it

information required to increase it

information required to increase it imagine everything that I said every

imagine everything that I said every

imagine everything that I said every message I delivered to you satisfied the

message I delivered to you satisfied the

message I delivered to you satisfied the what and the why at the same time

what and the why at the same time

what and the why at the same time imagine I could tell you what your

imagine I could tell you what your

imagine I could tell you what your personal stake is because I know you so

personal stake is because I know you so

personal stake is because I know you so well and gave you a very clear concise

well and gave you a very clear concise

well and gave you a very clear concise message on where the business needs to

message on where the business needs to

message on where the business needs to go every time this is ultimate

go every time this is ultimate

go every time this is ultimate leadership signal quality and this is

leadership signal quality and this is

leadership signal quality and this is the kind of signal that will permeate

the kind of signal that will permeate

the kind of signal that will permeate the noise that exists in today’s world

the noise that exists in today’s world

the noise that exists in today’s world this is also the kind of signal that

this is also the kind of signal that

this is also the kind of signal that would seat you on the doorsteps of

would seat you on the doorsteps of

would seat you on the doorsteps of executive leadership for that interview

executive leadership for that interview

executive leadership for that interview the greatest executive leaders I’ve seen

the greatest executive leaders I’ve seen

the greatest executive leaders I’ve seen carry both of these strengths that day

carry both of these strengths that day

carry both of these strengths that day in that boardroom meeting I remember

in that boardroom meeting I remember

in that boardroom meeting I remember when Jerry looked down the room one of

when Jerry looked down the room one of

when Jerry looked down the room one of the lines he said was we are going to

the lines he said was we are going to

the lines he said was we are going to grow forty-six percent this year and

grow forty-six percent this year and

grow forty-six percent this year and we’re going to do it with or without you

we’re going to do it with or without you

we’re going to do it with or without you we’d like it to be with you jaws were

we’d like it to be with you jaws were

we’d like it to be with you jaws were drops and everyone waited what’s next he

drops and everyone waited what’s next he

drops and everyone waited what’s next he commanded that room because as he spoke

commanded that room because as he spoke

commanded that room because as he spoke there was a comfort and a command to his

there was a comfort and a command to his

there was a comfort and a command to his tone

before we get carried away though we got

before we get carried away though we got a problem we got to deal with the rules

a problem we got to deal with the rules

a problem we got to deal with the rules of leadership communication have changed

of leadership communication have changed

of leadership communication have changed it’s not as simple as it used to be way

it’s not as simple as it used to be way

it’s not as simple as it used to be way long time ago when mankind first needed

long time ago when mankind first needed

long time ago when mankind first needed leaders it was pretty simple hey clan

leaders it was pretty simple hey clan

leaders it was pretty simple hey clan we’re going to go hunt that deer over

we’re going to go hunt that deer over

we’re going to go hunt that deer over there let’s do it because we need to eat

there let’s do it because we need to eat

there let’s do it because we need to eat tonight I’m going to inspire you by

tonight I’m going to inspire you by

tonight I’m going to inspire you by leading the way and being fiercer

leading the way and being fiercer

leading the way and being fiercer stronger braver and louder pretty easy

stronger braver and louder pretty easy

stronger braver and louder pretty easy as mankind got more complex in military

as mankind got more complex in military

as mankind got more complex in military and governments form the need for

and governments form the need for

and governments form the need for critical thinking emerged as well and

critical thinking emerged as well and

critical thinking emerged as well and the signal required that same emotional

the signal required that same emotional

the signal required that same emotional intelligence and critical thinking fast

intelligence and critical thinking fast

intelligence and critical thinking fast forward to today and today is the

forward to today and today is the

forward to today and today is the 20-year speck compared to the rest of

20-year speck compared to the rest of

20-year speck compared to the rest of time leadership has existed there’s

time leadership has existed there’s

time leadership has existed there’s something new we got to deal with and I

something new we got to deal with and I

something new we got to deal with and I call it static it’s a noise that exists

call it static it’s a noise that exists

call it static it’s a noise that exists every day you wake up to more

every day you wake up to more

every day you wake up to more distractions more changing of opinions

distractions more changing of opinions

distractions more changing of opinions fact fiction fact that becomes fiction

fact fiction fact that becomes fiction

fact fiction fact that becomes fiction in five minutes fiction that becomes

in five minutes fiction that becomes

in five minutes fiction that becomes facts than ever before we are bombarded

facts than ever before we are bombarded

facts than ever before we are bombarded our trust has gone down with

our trust has gone down with

our trust has gone down with communication so the signal has to be so

communication so the signal has to be so

communication so the signal has to be so strong it permeates through that we had

strong it permeates through that we had

strong it permeates through that we had another problem our attention span

another problem our attention span

another problem our attention span parents through him agree with me

parents through him agree with me

parents through him agree with me wholeheartedly a study was done and it

wholeheartedly a study was done and it

wholeheartedly a study was done and it was done in Canada so you can be rest

was done in Canada so you can be rest

was done in Canada so you can be rest assured it’s a little more accurate that

assured it’s a little more accurate that

assured it’s a little more accurate that showed that the average attention span

showed that the average attention span

showed that the average attention span of someone today has gone from 13 to 14

of someone today has gone from 13 to 14

of someone today has gone from 13 to 14 seconds before the cellphone was

seconds before the cellphone was

seconds before the cellphone was invented to an average of eight seconds

invented to an average of eight seconds

invented to an average of eight seconds today it’s no wonder we have to say

today it’s no wonder we have to say

today it’s no wonder we have to say everything in 140 characters or a 10

everything in 140 characters or a 10

everything in 140 characters or a 10 second video or a heavily filtered

second video or a heavily filtered

second video or a heavily filtered photograph every time we speak but maybe

photograph every time we speak but maybe

photograph every time we speak but maybe you didn’t know this either our

you didn’t know this either our

you didn’t know this either our attention span is now one second lower

attention span is now one second lower

attention span is now one second lower than the goldfish that poor creature we

than the goldfish that poor creature we

than the goldfish that poor creature we kept making fun of her years for having

kept making fun of her years for having

kept making fun of her years for having nature’s notoriously worst ability to

nature’s notoriously worst ability to

nature’s notoriously worst ability to focus and remember things I guess Nemo

focus and remember things I guess Nemo

focus and remember things I guess Nemo had the last laugh after all

had the last laugh after all

had the last laugh after all oh wait he’s not a goldfish well done I

was golfing with Jerry one day guys an

was golfing with Jerry one day guys an incredible golfer but can t do and he

incredible golfer but can t do and he

incredible golfer but can t do and he looked over and he said Trevor can I

looked over and he said Trevor can I

looked over and he said Trevor can I give you some advice certainly listen

give you some advice certainly listen

give you some advice certainly listen Golf is a very complex game there’s a

Golf is a very complex game there’s a

Golf is a very complex game there’s a lot of things going on it every minute

lot of things going on it every minute

lot of things going on it every minute of the game a lot of things you got to

of the game a lot of things you got to

of the game a lot of things you got to think about and pay attention to

think about and pay attention to

think about and pay attention to couldn’t agree more Jerry I think that’s

couldn’t agree more Jerry I think that’s

couldn’t agree more Jerry I think that’s your problem though you’ve been playing

your problem though you’ve been playing

your problem though you’ve been playing for years and you’re not that good you

for years and you’re not that good you

for years and you’re not that good you just keep showing up to that T saying

just keep showing up to that T saying

just keep showing up to that T saying I’m going to get better at golf today

I’m going to get better at golf today

I’m going to get better at golf today I’m going to get better at a hundred

I’m going to get better at a hundred

I’m going to get better at a hundred things at the same time what if i gave

things at the same time what if i gave

things at the same time what if i gave you one thing you could focus on and by

you one thing you could focus on and by

you one thing you could focus on and by the end of today you’re not going to be

the end of today you’re not going to be

the end of today you’re not going to be a great golfer which would be better

a great golfer which would be better

a great golfer which would be better than you were yesterday and in one day

than you were yesterday and in one day

than you were yesterday and in one day you can master it shut up and take my

you can master it shut up and take my

you can master it shut up and take my money Jerry what he got for me and he

money Jerry what he got for me and he

money Jerry what he got for me and he said listen look look where your belt

said listen look look where your belt

said listen look look where your belt buckles facing at the beginning of the

buckles facing at the beginning of the

buckles facing at the beginning of the beginning of your swing now look where

beginning of your swing now look where

beginning of your swing now look where it’s facing at the end of your swing

it’s facing at the end of your swing

it’s facing at the end of your swing this is how it should look this is how

this is how it should look this is how

this is how it should look this is how the end should look that’s it all I

the end should look that’s it all I

the end should look that’s it all I wanted you to focus on for the rest of

wanted you to focus on for the rest of

wanted you to focus on for the rest of the day and he was right by the end of

the day and he was right by the end of

the day and he was right by the end of the day I will never forget looking at

the day I will never forget looking at

the day I will never forget looking at my belt buckle every time I golf one day

my belt buckle every time I golf one day

my belt buckle every time I golf one day one skill learned point zero zero five

one skill learned point zero zero five

one skill learned point zero zero five percent better at golf so how do you

percent better at golf so how do you

percent better at golf so how do you tune your leadership signal into that

tune your leadership signal into that

tune your leadership signal into that that zone of execution that that area

that zone of execution that that area

that zone of execution that that area that gets messages across where people

that gets messages across where people

that gets messages across where people get stuff done start small you’ve got a

get stuff done start small you’ve got a

get stuff done start small you’ve got a big endeavor ahead of you and everyone’s

big endeavor ahead of you and everyone’s

big endeavor ahead of you and everyone’s going to be different think about taking

going to be different think about taking

going to be different think about taking an inventory of every signal that’s

an inventory of every signal that’s

an inventory of every signal that’s coming out of you and assessing it and

coming out of you and assessing it and

coming out of you and assessing it and asking yourself is this making an impact

asking yourself is this making an impact

asking yourself is this making an impact is this making a difference you could do

is this making a difference you could do

is this making a difference you could do that starting today once you start

that starting today once you start

that starting today once you start paying attention to it you’re going to

paying attention to it you’re going to

paying attention to it you’re going to find your own belt buckle lesson and

find your own belt buckle lesson and

find your own belt buckle lesson and that could happen today so tomorrow

that could happen today so tomorrow

that could happen today so tomorrow you’re technically a better leader once

you’re technically a better leader once

you’re technically a better leader once you start to think right before you

you start to think right before you

you start to think right before you craft any of your signals I have the

craft any of your signals I have the

craft any of your signals I have the best interests of my business and my

best interests of my business and my

best interests of my business and my company in my mind and I have the best

company in my mind and I have the best

company in my mind and I have the best interests of my people in my heart

interests of my people in my heart

interests of my people in my heart then you’re already well on your way

then you’re already well on your way

then you’re already well on your way thank you

thank you

thank you [Applause]

”

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