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Beyond recruitment: Equal access to opportunities for all | Gustav Borgefalk | TEDxHSG


oh right so it’s really nice to be back

oh right so it’s really nice to be back here in st. Gallen the first time I was

here in st. Gallen the first time I was

here in st. Gallen the first time I was here was back in 2007 for the symposium

here was back in 2007 for the symposium

here was back in 2007 for the symposium back then I was much younger probably

back then I was much younger probably

back then I was much younger probably much more beautiful as well when I think

much more beautiful as well when I think

much more beautiful as well when I think about it perhaps nowadays I’m a bit more

about it perhaps nowadays I’m a bit more

about it perhaps nowadays I’m a bit more like that middle-aged old skinny man

like that middle-aged old skinny man

like that middle-aged old skinny man that that lower was talking about

that that lower was talking about

that that lower was talking about earlier

anyways I spent the past ten years

anyways I spent the past ten years working as a tech entrepreneur in Sweden

working as a tech entrepreneur in Sweden

working as a tech entrepreneur in Sweden and the past six years I’ve been working

and the past six years I’ve been working

and the past six years I’ve been working on a I guess you could say a more subtle

on a I guess you could say a more subtle

on a I guess you could say a more subtle kind of revolution which is the

kind of revolution which is the

kind of revolution which is the revolution in recruitment or rather kind

revolution in recruitment or rather kind

revolution in recruitment or rather kind of the bridge between education and

of the bridge between education and

of the bridge between education and employment because if you think of it

employment because if you think of it

employment because if you think of it many of the issues that we currently see

many of the issues that we currently see

many of the issues that we currently see being expressed in the elections in the

being expressed in the elections in the

being expressed in the elections in the United States

United States

United States in the United Kingdom and probably all

in the United Kingdom and probably all

in the United Kingdom and probably all of Europe are all related somehow to

of Europe are all related somehow to

of Europe are all related somehow to access to opportunities and I would

access to opportunities and I would

access to opportunities and I would argue but the failure to provide people

argue but the failure to provide people

argue but the failure to provide people with opportunities is the one promise

with opportunities is the one promise

with opportunities is the one promise that the free world has failed to

that the free world has failed to

that the free world has failed to deliver on to the people but why do

deliver on to the people but why do

deliver on to the people but why do people expect opportunities in the first

people expect opportunities in the first

people expect opportunities in the first place well in order to understand this

place well in order to understand this

place well in order to understand this we need to go back a bit in time to the

we need to go back a bit in time to the

we need to go back a bit in time to the 19th century and back in the 19th

19th century and back in the 19th

19th century and back in the 19th century the idea of a public access to

century the idea of a public access to

century the idea of a public access to education came about and this book that

education came about and this book that

education came about and this book that you can see up here I got it from my

you can see up here I got it from my

you can see up here I got it from my grandfather

grandfather

grandfather it’s a description of the fork Shula or

it’s a description of the fork Shula or

it’s a description of the fork Shula or the the people’s school and this idea

the the people’s school and this idea

the the people’s school and this idea that everyone should have access to

that everyone should have access to

that everyone should have access to education you know that wasn’t

education you know that wasn’t

education you know that wasn’t completely clear back then because the

completely clear back then because the

completely clear back then because the hierarchies were in place you know you

hierarchies were in place you know you

hierarchies were in place you know you had the elites and they were very happy

had the elites and they were very happy

had the elites and they were very happy with their castles and their fancy

with their castles and their fancy

with their castles and their fancy parties and and all that stuff but they

parties and and all that stuff but they

parties and and all that stuff but they thought it was a good idea to provide

thought it was a good idea to provide

thought it was a good idea to provide everyone with basic education for a few

everyone with basic education for a few

everyone with basic education for a few reasons

reasons

reasons so one of the reasons were to qualify

so one of the reasons were to qualify

so one of the reasons were to qualify people for society another one was to

people for society another one was to

people for society another one was to control the social order and to start

control the social order and to start

control the social order and to start kind of building this social contract

kind of building this social contract

kind of building this social contract between between the people and the the

between between the people and the the

between between the people and the the government and the third reason was to

government and the third reason was to

government and the third reason was to build good citizens so essentially what

build good citizens so essentially what

build good citizens so essentially what this social contract said was that if

this social contract said was that if

this social contract said was that if you invest your time and your energy and

you invest your time and your energy and

you invest your time and your energy and your trust into this system we guarantee

your trust into this system we guarantee

your trust into this system we guarantee that you will have access to

that you will have access to

that you will have access to opportunities to jobs that you also get

opportunities to jobs that you also get

opportunities to jobs that you also get to share the welfare that we create

to share the welfare that we create

to share the welfare that we create together in this country but furthermore

together in this country but furthermore

together in this country but furthermore with that promise came another promise

with that promise came another promise

with that promise came another promise that hadn’t been around before which was

that hadn’t been around before which was

that hadn’t been around before which was the promise of social mobility but it

the promise of social mobility but it

the promise of social mobility but it wouldn’t matter that you were born into

wouldn’t matter that you were born into

wouldn’t matter that you were born into a role it didn’t matter that you were

a role it didn’t matter that you were

a role it didn’t matter that you were born a peasant because you would still

born a peasant because you would still

born a peasant because you would still get access to the education and you

get access to the education and you

get access to the education and you could still make that rags-to-riches

could still make that rags-to-riches

could still make that rags-to-riches journey that that resonates very deeply

journey that that resonates very deeply

journey that that resonates very deeply within people so for years and years

within people so for years and years

within people so for years and years this system was built up in in a lot of

this system was built up in in a lot of

this system was built up in in a lot of countries and I took part of it myself

countries and I took part of it myself

countries and I took part of it myself there is a lot of students in here

there is a lot of students in here

there is a lot of students in here you’re in this right now maja

and this is a this is my diploma I

and this is a this is my diploma I actually managed to graduate with a

actually managed to graduate with a

actually managed to graduate with a diploma that was an effort but it’s

diploma that was an effort but it’s

diploma that was an effort but it’s interesting that back then I mean when

interesting that back then I mean when

interesting that back then I mean when the system was built up the idea was

the system was built up the idea was

the system was built up the idea was that you were educating yourself and

that you were educating yourself and

that you were educating yourself and then you had one job for your entire

then you had one job for your entire

then you had one job for your entire lifetime or maybe two jobs you know but

lifetime or maybe two jobs you know but

lifetime or maybe two jobs you know but you’re supposed to have a limited number

you’re supposed to have a limited number

you’re supposed to have a limited number of jobs but today young people are

of jobs but today young people are

of jobs but today young people are expected to have four jobs by the age of

expected to have four jobs by the age of

expected to have four jobs by the age of thirty and expected to have twenty jobs

thirty and expected to have twenty jobs

thirty and expected to have twenty jobs within a lifetime and this has led to a

within a lifetime and this has led to a

within a lifetime and this has led to a fundamental kind of restructuring of the

fundamental kind of restructuring of the

fundamental kind of restructuring of the way that education is is done in the

way that education is is done in the

way that education is is done in the world we’re moving from learning at one

world we’re moving from learning at one

world we’re moving from learning at one point in life to lifelong learning which

point in life to lifelong learning which

point in life to lifelong learning which is like going in and out in education

is like going in and out in education

is like going in and out in education throughout life and to highlight what

throughout life and to highlight what

throughout life and to highlight what this has done to the recruitment

this has done to the recruitment

this has done to the recruitment industry because what happens is that

industry because what happens is that

industry because what happens is that people learn in different ways through

people learn in different ways through

people learn in different ways through different different means you know there

different different means you know there

different different means you know there are online courses available these days

are online courses available these days

are online courses available these days or you can do internships and you can

or you can do internships and you can

or you can do internships and you can even be self-taught

even be self-taught

even be self-taught a lot of the best developers in the

a lot of the best developers in the

a lot of the best developers in the worlds that are hired by companies they

worlds that are hired by companies they

worlds that are hired by companies they are they don’t have an education they’ve

are they don’t have an education they’ve

are they don’t have an education they’ve they’ve taken the hard way of learning

they’ve taken the hard way of learning

they’ve taken the hard way of learning but in the United Kingdom if you

but in the United Kingdom if you

but in the United Kingdom if you graduate from a university there are 39

graduate from a university there are 39

graduate from a university there are 39 other graduates that are competing for

other graduates that are competing for

other graduates that are competing for each and every job on average if you’re

each and every job on average if you’re

each and every job on average if you’re going into one of the big famous swedish

going into one of the big famous swedish

going into one of the big famous swedish tech companies then you’re competing

tech companies then you’re competing

tech companies then you’re competing against 450 other people for that job

against 450 other people for that job

against 450 other people for that job but my favourite example of how the

but my favourite example of how the

but my favourite example of how the recruitment process is completely

recruitment process is completely

recruitment process is completely upside-down is the government job in

upside-down is the government job in

upside-down is the government job in India that had 2.3 million people

India that had 2.3 million people

India that had 2.3 million people applying for three hundred and eighty

applying for three hundred and eighty

applying for three hundred and eighty positions six thousand 250 people per

positions six thousand 250 people per

positions six thousand 250 people per position how do you stand out in that

position how do you stand out in that

position how do you stand out in that crowd you know oh I got a pink CV I’ll

crowd you know oh I got a pink CV I’ll

crowd you know oh I got a pink CV I’ll stand in a I’ll send in a pressie or

stand in a I’ll send in a pressie or

stand in a I’ll send in a pressie or something I hope they sort of see me in

something I hope they sort of see me in

something I hope they sort of see me in the piles now and this is my folder we

the piles now and this is my folder we

the piles now and this is my folder we all have one my folder applications

all have one my folder applications

all have one my folder applications Seavey’s personal letters there are some

Seavey’s personal letters there are some

Seavey’s personal letters there are some motivations begging for getting a job so

motivations begging for getting a job so

motivations begging for getting a job so what I want to challenge is kind of this

what I want to challenge is kind of this

what I want to challenge is kind of this whole process of how we match people

whole process of how we match people

whole process of how we match people between education and work it’s like do

between education and work it’s like do

between education and work it’s like do we feel that this is still fair do we

we feel that this is still fair do we

we feel that this is still fair do we feel that this is still transparent and

feel that this is still transparent and

feel that this is still transparent and do we feel that it’s a meaningful way of

do we feel that it’s a meaningful way of

do we feel that it’s a meaningful way of spending our time and applying for jobs

spending our time and applying for jobs

spending our time and applying for jobs but what’s perhaps even more interesting

but what’s perhaps even more interesting

but what’s perhaps even more interesting is what happens to the social contract

is what happens to the social contract

is what happens to the social contract and the guarantee that your that you’re

and the guarantee that your that you’re

and the guarantee that your that you’re getting a job after your education when

getting a job after your education when

getting a job after your education when you are in fact getting in line and with

you are in fact getting in line and with

you are in fact getting in line and with hundreds even thousands of others in

hundreds even thousands of others in

hundreds even thousands of others in order to get to that one opportunity so

order to get to that one opportunity so

order to get to that one opportunity so we heard a bit earlier today about the

we heard a bit earlier today about the

we heard a bit earlier today about the robots and this small robot here is not

robots and this small robot here is not

robots and this small robot here is not gonna steal our jobs because it’s too

gonna steal our jobs because it’s too

gonna steal our jobs because it’s too small I think it’s gonna steal our

small I think it’s gonna steal our

small I think it’s gonna steal our circuit boards maybe and but I mean

circuit boards maybe and but I mean

circuit boards maybe and but I mean whether the robots steal our jobs or not

whether the robots steal our jobs or not

whether the robots steal our jobs or not because they might you know there might

because they might you know there might

because they might you know there might be fewer jobs available in the future

be fewer jobs available in the future

be fewer jobs available in the future but it might also be the case which we

but it might also be the case which we

but it might also be the case which we are more certain of is that the

are more certain of is that the

are more certain of is that the technology is changing the pace that

technology is changing the pace that

technology is changing the pace that jobs are being replaced so that the jobs

jobs are being replaced so that the jobs

jobs are being replaced so that the jobs that are available five years from now

that are available five years from now

that are available five years from now 10 years from now 20 years from now will

10 years from now 20 years from now will

10 years from now 20 years from now will be vastly different from the jobs that

be vastly different from the jobs that

be vastly different from the jobs that are available today which also increases

are available today which also increases

are available today which also increases the kind of velocity that people will

the kind of velocity that people will

the kind of velocity that people will switch between professions and also the

switch between professions and also the

switch between professions and also the need for education and upgrading your

need for education and upgrading your

need for education and upgrading your skills throughout your career so now

skills throughout your career so now

skills throughout your career so now that we know that recruitment is an

that we know that recruitment is an

that we know that recruitment is an awful process like the way it works why

awful process like the way it works why

awful process like the way it works why don’t we see how we can fix it because

don’t we see how we can fix it because

don’t we see how we can fix it because if people are waiting in line why can’t

if people are waiting in line why can’t

if people are waiting in line why can’t we just make that process more enjoyable

we just make that process more enjoyable

we just make that process more enjoyable and more fun even

and more fun even

and more fun even rewarding perhaps we can even turn the

rewarding perhaps we can even turn the

rewarding perhaps we can even turn the the application process into an

the application process into an

the application process into an educational process so that you learn as

educational process so that you learn as

educational process so that you learn as you go I think the first step towards

you go I think the first step towards

you go I think the first step towards this is just to recognize for companies

this is just to recognize for companies

this is just to recognize for companies and organizations that not everyone has

and organizations that not everyone has

and organizations that not everyone has the traditional set of skills so in

the traditional set of skills so in

the traditional set of skills so in order to pick up the people with a

order to pick up the people with a

order to pick up the people with a non-traditional background the process

non-traditional background the process

non-traditional background the process of identifying finding and giving a

of identifying finding and giving a

of identifying finding and giving a stage to those people and a path into

stage to those people and a path into

stage to those people and a path into the company is crucial so imagine if you

the company is crucial so imagine if you

the company is crucial so imagine if you if you have a job ad and instead of

if you have a job ad and instead of

if you have a job ad and instead of saying that we’re looking for an

saying that we’re looking for an

saying that we’re looking for an engineer that has decent art skills blah

engineer that has decent art skills blah

engineer that has decent art skills blah blah blah send in your CV and your

blah blah send in your CV and your

blah blah send in your CV and your personal letter you can apply with your

personal letter you can apply with your

personal letter you can apply with your by demonstrating your skills show was

by demonstrating your skills show was

by demonstrating your skills show was what you can do and secondly if we

what you can do and secondly if we

what you can do and secondly if we entertain the idea that we that we turn

entertain the idea that we that we turn

entertain the idea that we that we turn this process into an educational process

this process into an educational process

this process into an educational process imagine if you apply for a job at Google

imagine if you apply for a job at Google

imagine if you apply for a job at Google and they kind of take you through all

and they kind of take you through all

and they kind of take you through all kind of hopes and Hoops and and then you

kind of hopes and Hoops and and then you

kind of hopes and Hoops and and then you end up in the top 5% of that process but

end up in the top 5% of that process but

end up in the top 5% of that process but you don’t get the job wouldn’t it be

you don’t get the job wouldn’t it be

you don’t get the job wouldn’t it be great if that would be a merit that you

great if that would be a merit that you

great if that would be a merit that you could bring into the next process so

could bring into the next process so

could bring into the next process so that you could build your skills and you

that you could build your skills and you

that you could build your skills and you could build your profile as you go and

could build your profile as you go and

could build your profile as you go and why not build your portfolio in this

why not build your portfolio in this

why not build your portfolio in this example a design company was looking for

example a design company was looking for

example a design company was looking for satellite designers and engineers so

satellite designers and engineers so

satellite designers and engineers so they simply said show us what you can do

they simply said show us what you can do

they simply said show us what you can do design us the satellite 1,800 people

design us the satellite 1,800 people

design us the satellite 1,800 people designed satellites and of course only a

designed satellites and of course only a

designed satellites and of course only a handful was selected for the opportunity

handful was selected for the opportunity

handful was selected for the opportunity in the end but all the others got a nice

in the end but all the others got a nice

in the end but all the others got a nice piece of work for their portfolio that

piece of work for their portfolio that

piece of work for their portfolio that they could then bring onto the next

they could then bring onto the next

they could then bring onto the next application so it becomes more of a

application so it becomes more of a

application so it becomes more of a learning process and it’s interesting

learning process and it’s interesting

learning process and it’s interesting how companies speak more and more about

how companies speak more and more about

how companies speak more and more about employees as rockstars or you know

employees as rockstars or you know

employees as rockstars or you know superstars this is actually my company

superstars this is actually my company

superstars this is actually my company we are 60 rock stars we live the way we

we are 60 rock stars we live the way we

we are 60 rock stars we live the way we always go to Finland for

always go to Finland for

always go to Finland for karaoke that’s where all the magic

karaoke that’s where all the magic

karaoke that’s where all the magic happens like because you you need some

happens like because you you need some

happens like because you you need some karaoke in your life at some point but

karaoke in your life at some point but

karaoke in your life at some point but companies speak more and more about

companies speak more and more about

companies speak more and more about rockstars right and I think that this is

rockstars right and I think that this is

rockstars right and I think that this is pretty characteristic for the era that

pretty characteristic for the era that

pretty characteristic for the era that we live in the world’s most popular TV

we live in the world’s most popular TV

we live in the world’s most popular TV format is American Idol it works in

format is American Idol it works in

format is American Idol it works in every culture in every country

every culture in every country

every culture in every country everywhere in the world if they’re

everywhere in the world if they’re

everywhere in the world if they’re suicidal and one here participated but

suicidal and one here participated but

suicidal and one here participated but it works you know in Saudi Arabia in

it works you know in Saudi Arabia in

it works you know in Saudi Arabia in China in Sweden in the United States and

China in Sweden in the United States and

China in Sweden in the United States and the reason for that is that it taps into

the reason for that is that it taps into

the reason for that is that it taps into something much deeper in ourselves which

something much deeper in ourselves which

something much deeper in ourselves which is the idea that anyone can become a

is the idea that anyone can become a

is the idea that anyone can become a star and that is also the idea behind

star and that is also the idea behind

star and that is also the idea behind the social contract of Education that

the social contract of Education that

the social contract of Education that anyone can make the rags-to-riches

anyone can make the rags-to-riches

anyone can make the rags-to-riches journey and if we elaborate a bit more

journey and if we elaborate a bit more

journey and if we elaborate a bit more on this if you consider the United

on this if you consider the United

on this if you consider the United States of America the United States is

States of America the United States is

States of America the United States is built on the idea that if you’re

built on the idea that if you’re

built on the idea that if you’re talented if you’re skilled and willing

talented if you’re skilled and willing

talented if you’re skilled and willing to work hard enough you should be able

to work hard enough you should be able

to work hard enough you should be able to achieve social mobility but I think

to achieve social mobility but I think

to achieve social mobility but I think the question is are we ready to take

the question is are we ready to take

the question is are we ready to take this idea to the world and can we and by

this idea to the world and can we and by

this idea to the world and can we and by doing this can we open up so that

doing this can we open up so that

doing this can we open up so that everyone will have access and truly have

everyone will have access and truly have

everyone will have access and truly have equal access to opportunities thank you

equal access to opportunities thank you

equal access to opportunities thank you very much

very much

very much [Applause]

”

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