thank you for being here when I was thinking about an idea worth spreading I
thinking about an idea worth spreading I
thinking about an idea worth spreading I was thinking about thought leaders of
was thinking about thought leaders of
was thinking about thought leaders of the past who it gave very simple
the past who it gave very simple
the past who it gave very simple messages that affected millions of
messages that affected millions of
messages that affected millions of people and I thought about Conrad Hilton
people and I thought about Conrad Hilton
people and I thought about Conrad Hilton the founder of the Hilton Hotels
the founder of the Hilton Hotels
the founder of the Hilton Hotels great-grandfather of Paris Hilton and he
great-grandfather of Paris Hilton and he
great-grandfather of Paris Hilton and he was on the Johnny Carson show Late Night
was on the Johnny Carson show Late Night
was on the Johnny Carson show Late Night with Johnny Carson and for those that
with Johnny Carson and for those that
with Johnny Carson and for those that don’t remember Johnny Carson or don’t
don’t remember Johnny Carson or don’t
don’t remember Johnny Carson or don’t know him he was preceded by Jay Leno
know him he was preceded by Jay Leno
know him he was preceded by Jay Leno then Conan O’Brien and today Jimmy
then Conan O’Brien and today Jimmy
then Conan O’Brien and today Jimmy Fallon
Fallon
Fallon they had a great conversation at the end
they had a great conversation at the end
they had a great conversation at the end of conversation Johnny with the Conrad
of conversation Johnny with the Conrad
of conversation Johnny with the Conrad said Canada do you have anything to say
said Canada do you have anything to say
said Canada do you have anything to say to the American people
to the American people
to the American people Conrad straightened up his shirt looked
Conrad straightened up his shirt looked
Conrad straightened up his shirt looked at the camera
at the camera
at the camera and he said ladies and gentlemen the
and he said ladies and gentlemen the
and he said ladies and gentlemen the shower curtain goes inside the tub
shower curtain goes inside the tub
shower curtain goes inside the tub so you might say hey Mitchell you said
so you might say hey Mitchell you said
so you might say hey Mitchell you said that to make us laugh maybe that’s a
that to make us laugh maybe that’s a
that to make us laugh maybe that’s a little bit true but what was interesting
little bit true but what was interesting
little bit true but what was interesting is he gave a message of service the
is he gave a message of service the
is he gave a message of service the service would to American people let’s
service would to American people let’s
service would to American people let’s not have any accidents the message to
not have any accidents the message to
not have any accidents the message to his support staff was let’s hat not have
his support staff was let’s hat not have
his support staff was let’s hat not have any messy cleanups so as we transition
any messy cleanups so as we transition
any messy cleanups so as we transition from the Industrial Age to the social
from the Industrial Age to the social
from the Industrial Age to the social age I want to give a message I want to
age I want to give a message I want to
age I want to give a message I want to give a framework that will help you
give a framework that will help you
give a framework that will help you avoid accidents and messy cleanups so
avoid accidents and messy cleanups so
avoid accidents and messy cleanups so from a framework perspective that aha
from a framework perspective that aha
from a framework perspective that aha moment is when the light bulb goes off
moment is when the light bulb goes off
moment is when the light bulb goes off it’s when you actually say aha I look at
it’s when you actually say aha I look at
it’s when you actually say aha I look at the world in a different way than I’ve
the world in a different way than I’ve
the world in a different way than I’ve looked at it before and so here’s an
looked at it before and so here’s an
looked at it before and so here’s an opportunity that I’d like to have you
opportunity that I’d like to have you
opportunity that I’d like to have you participate in this presentation when
participate in this presentation when
participate in this presentation when you see this aha I’d like you to say aha
you see this aha I’d like you to say aha
you see this aha I’d like you to say aha no you guys are done really well but if
no you guys are done really well but if
no you guys are done really well but if you don’t mind on three let’s try it
you don’t mind on three let’s try it
you don’t mind on three let’s try it again
again
again I’m gonna count to three and I’d like to
I’m gonna count to three and I’d like to
I’m gonna count to three and I’d like to everyone to say aha one two three and
everyone to say aha one two three and
everyone to say aha one two three and that was great thank you so you saw the
that was great thank you so you saw the
that was great thank you so you saw the presentation being seen and being heard
presentation being seen and being heard
presentation being seen and being heard as a thought leader and you wondered why
as a thought leader and you wondered why
as a thought leader and you wondered why the B capital B capital E well as we
the B capital B capital E well as we
the B capital B capital E well as we move to the social age everyone has a
move to the social age everyone has a
move to the social age everyone has a microphone everyone has an opportunity
microphone everyone has an opportunity
microphone everyone has an opportunity to speak and in order to be seen and
to speak and in order to be seen and
to speak and in order to be seen and heard you have to be liked and trusted
heard you have to be liked and trusted
heard you have to be liked and trusted and so thinking about you and how you
and so thinking about you and how you
and so thinking about you and how you bid
bid
bid today think about what you do you do
today think about what you do you do
today think about what you do you do business with those that you know like
business with those that you know like
business with those that you know like and trust what was the last time you
and trust what was the last time you
and trust what was the last time you went to a restaurant you didn’t know or
went to a restaurant you didn’t know or
went to a restaurant you didn’t know or went to a town and needed to stay in a
went to a town and needed to stay in a
went to a town and needed to stay in a hotel didn’t you actually read the
hotel didn’t you actually read the
hotel didn’t you actually read the reviews to see whether or not you would
reviews to see whether or not you would
reviews to see whether or not you would know like and trust them now the other
know like and trust them now the other
know like and trust them now the other is the corollary is also true if you run
is the corollary is also true if you run
is the corollary is also true if you run a business your prospects your customers
a business your prospects your customers
a business your prospects your customers want to do business with those that they
want to do business with those that they
want to do business with those that they know like and trust and so Trust is a
know like and trust and so Trust is a
know like and trust and so Trust is a very interesting thing you earn trust by
very interesting thing you earn trust by
very interesting thing you earn trust by demonstrating these three virtues
demonstrating these three virtues
demonstrating these three virtues vulnerability saying you don’t know what
vulnerability saying you don’t know what
vulnerability saying you don’t know what you don’t know is same when you’re wrong
you don’t know is same when you’re wrong
you don’t know is same when you’re wrong integrity say who you are and be who you
integrity say who you are and be who you
integrity say who you are and be who you say and authenticity really demonstrate
say and authenticity really demonstrate
say and authenticity really demonstrate who you are when I was nine my parents
who you are when I was nine my parents
who you are when I was nine my parents got divorced at eighteen my mom got
got divorced at eighteen my mom got
got divorced at eighteen my mom got remarried and although she did a great
remarried and although she did a great
remarried and although she did a great job of raising me I never had a male
job of raising me I never had a male
job of raising me I never had a male role model I never had a male mentor and
role model I never had a male mentor and
role model I never had a male mentor and in putting this presentation together
in putting this presentation together
in putting this presentation together what I realized is my first male mentor
what I realized is my first male mentor
what I realized is my first male mentor was a real negative mentor it was my
was a real negative mentor it was my
was a real negative mentor it was my first boss when I graduated b-school he
first boss when I graduated b-school he
first boss when I graduated b-school he had a strong command-and-control
had a strong command-and-control
had a strong command-and-control presence he had some hedonistic
presence he had some hedonistic
presence he had some hedonistic tendencies and although I only stayed
tendencies and although I only stayed
tendencies and although I only stayed with him for a year he stayed with me
with him for a year he stayed with me
with him for a year he stayed with me for thirteen how that manifested itself
for thirteen how that manifested itself
for thirteen how that manifested itself in the corporate world was that when
in the corporate world was that when
in the corporate world was that when somebody would ask me a question I was
somebody would ask me a question I was
somebody would ask me a question I was not authentic I did not give my answer I
not authentic I did not give my answer I
not authentic I did not give my answer I always gave the answer that I thought my
always gave the answer that I thought my
always gave the answer that I thought my boss wanted to hear so in the.com days I
boss wanted to hear so in the.com days I
boss wanted to hear so in the.com days I went on my own I started a management
went on my own I started a management
went on my own I started a management consulting firm I was helping companies
consulting firm I was helping companies
consulting firm I was helping companies figure out how to use this thing called
figure out how to use this thing called
figure out how to use this thing called the internet to streamline operations
the internet to streamline operations
the internet to streamline operations and to save and to make money and I had
and to save and to make money and I had
and to save and to make money and I had my first CEO tell me his strategy show
my first CEO tell me his strategy show
my first CEO tell me his strategy show me his website take a look at what’s
me his website take a look at what’s
me his website take a look at what’s going on and you know I didn’t like it
going on and you know I didn’t like it
going on and you know I didn’t like it and so the first time in my professional
and so the first time in my professional
and so the first time in my professional career I was going to be vulnerable and
career I was going to be vulnerable and
career I was going to be vulnerable and I was gonna be authentic I think I got
I was gonna be authentic I think I got
I was gonna be authentic I think I got carried away because I said when he said
carried away because I said when he said
carried away because I said when he said to me Mitchell what do you think I said
to me Mitchell what do you think I said
to me Mitchell what do you think I said I think it sucks and then I didn’t
I think it sucks and then I didn’t
I think it sucks and then I didn’t physically do this but I am sure I went
physically do this but I am sure I went
physically do this but I am sure I went like this and backed up waiting to be
like this and backed up waiting to be
like this and backed up waiting to be fired and he leaned in and he whispered
fired and he leaned in and he whispered
fired and he leaned in and he whispered to me Mitchell no one has ever talked to
to me Mitchell no one has ever talked to
to me Mitchell no one has ever talked to like that tell me more and I realized
like that tell me more and I realized
like that tell me more and I realized the importance of being vulnerable and
the importance of being vulnerable and
the importance of being vulnerable and living with integrity and authenticity
living with integrity and authenticity
living with integrity and authenticity and I’d like to say that to you if you
and I’d like to say that to you if you
and I’d like to say that to you if you live with vulnerability integrity and
live with vulnerability integrity and
live with vulnerability integrity and authenticity you have a much better
authenticity you have a much better
authenticity you have a much better chance of being trusted and you’re
chance of being trusted and you’re
chance of being trusted and you’re trusted you have a much better chance of
trusted you have a much better chance of
trusted you have a much better chance of success
success
success because you’re prospecting customers do
because you’re prospecting customers do
because you’re prospecting customers do business with those that they know like
business with those that they know like
business with those that they know like and trust you guys ready alright so as a
and trust you guys ready alright so as a
and trust you guys ready alright so as a thought leader 80% of the content you
thought leader 80% of the content you
thought leader 80% of the content you share should be someone else’s now after
share should be someone else’s now after
share should be someone else’s now after it’s done with this presentation that
it’s done with this presentation that
it’s done with this presentation that started binging Ted you know TED talks
started binging Ted you know TED talks
started binging Ted you know TED talks are really cool and I will guarantee you
are really cool and I will guarantee you
are really cool and I will guarantee you if you schedule a calendar appointment
if you schedule a calendar appointment
if you schedule a calendar appointment to watch one the Ford TED talks a week
to watch one the Ford TED talks a week
to watch one the Ford TED talks a week you will be a much better person for it
you will be a much better person for it
you will be a much better person for it and so I have five of these AHA messages
and so I have five of these AHA messages
and so I have five of these AHA messages I want to share for them up from other
I want to share for them up from other
I want to share for them up from other thought leaders this one’s from Steve
thought leaders this one’s from Steve
thought leaders this one’s from Steve Jobs your time is limited so don’t waste
Jobs your time is limited so don’t waste
Jobs your time is limited so don’t waste it leading somebody else’s life so you
it leading somebody else’s life so you
it leading somebody else’s life so you need to be you live who you need to be
need to be you live who you need to be
need to be you live who you need to be and start living that today so let’s
and start living that today so let’s
and start living that today so let’s assume you’ve now care about yourself
assume you’ve now care about yourself
assume you’ve now care about yourself and you’re actually being you you also
and you’re actually being you you also
and you’re actually being you you also now need to care about those that you’re
now need to care about those that you’re
now need to care about those that you’re listening to those that you’re with and
listening to those that you’re with and
listening to those that you’re with and so what’s important here is to figure
so what’s important here is to figure
so what’s important here is to figure out how to listen how to show and be
out how to listen how to show and be
out how to listen how to show and be someone who cares and I’m talking about
someone who cares and I’m talking about
someone who cares and I’m talking about listening not just here but with your
listening not just here but with your
listening not just here but with your eyes with your nose with your mouth with
eyes with your nose with your mouth with
eyes with your nose with your mouth with your heart with your pressures with your
your heart with your pressures with your
your heart with your pressures with your intuition what do you really think is
intuition what do you really think is
intuition what do you really think is happening many times when I’m trying to
happening many times when I’m trying to
happening many times when I’m trying to sell somebody a product or service and
sell somebody a product or service and
sell somebody a product or service and the prospect is is giving me a hard time
the prospect is is giving me a hard time
the prospect is is giving me a hard time or getting objections instead of kind of
or getting objections instead of kind of
or getting objections instead of kind of trying to shoehorn them into the product
trying to shoehorn them into the product
trying to shoehorn them into the product I’m gonna listen and there are many
I’m gonna listen and there are many
I’m gonna listen and there are many products that we have today that came
products that we have today that came
products that we have today that came out of those objections and I often
out of those objections and I often
out of those objections and I often wonder what would have happened in Tower
wonder what would have happened in Tower
wonder what would have happened in Tower Records or Blockbuster Video or borders
Records or Blockbuster Video or borders
Records or Blockbuster Video or borders books if the management team actually
books if the management team actually
books if the management team actually listened to and saw the market changes
listened to and saw the market changes
listened to and saw the market changes and did something different so somebody
and did something different so somebody
and did something different so somebody who did listen and listen well I saw the
who did listen and listen well I saw the
who did listen and listen well I saw the movie founder where Michael Keaton plays
movie founder where Michael Keaton plays
movie founder where Michael Keaton plays Ray Kroc and it was amazing to see who
Ray Kroc and it was amazing to see who
Ray Kroc and it was amazing to see who he was at 50 years old
he was at 50 years old
he was at 50 years old he was a traveling milkshake salesman he
he was a traveling milkshake salesman he
he was a traveling milkshake salesman he had a hard time showing one milkshake
had a hard time showing one milkshake
had a hard time showing one milkshake machine a restaurant bought eight and he
machine a restaurant bought eight and he
machine a restaurant bought eight and he said I got to see what this is now in
said I got to see what this is now in
said I got to see what this is now in the movie he drove across country in
the movie he drove across country in
the movie he drove across country in real life he actually got on a plane
real life he actually got on a plane
real life he actually got on a plane flew to Orange County visited the
flew to Orange County visited the
flew to Orange County visited the McDonald’s and he was amazed the rest is
McDonald’s and he was amazed the rest is
McDonald’s and he was amazed the rest is history but if you want to movie or read
history but if you want to movie or read
history but if you want to movie or read about Ray what he actually did through
about Ray what he actually did through
about Ray what he actually did through listening through perception he actually
listening through perception he actually
listening through perception he actually built the franchise organization that it
built the franchise organization that it
built the franchise organization that it is today and the real estate empire so
is today and the real estate empire so
is today and the real estate empire so here’s what I’d like to suggest to you
here’s what I’d like to suggest to you
here’s what I’d like to suggest to you but in the next 24 hours and if you’re
but in the next 24 hours and if you’re
but in the next 24 hours and if you’re up for it for the rest of your lives
up for it for the rest of your lives
up for it for the rest of your lives really pay attention to the person
really pay attention to the person
really pay attention to the person you’re interacting with really listen to
you’re interacting with really listen to
you’re interacting with really listen to who they are and what they do you’ll
who they are and what they do you’ll
who they are and what they do you’ll have a much better chance of being
have a much better chance of being
have a much better chance of being successful because what happens when you
successful because what happens when you
successful because what happens when you listen and you care about somebody else
listen and you care about somebody else
listen and you care about somebody else you have a good chance of being liked
you have a good chance of being liked
you have a good chance of being liked and if you’re light you have a much
and if you’re light you have a much
and if you’re light you have a much better chance of success because by the
better chance of success because by the
better chance of success because by the way you guys can read along with me your
way you guys can read along with me your
way you guys can read along with me your prospects and clients do business with
prospects and clients do business with
prospects and clients do business with those that they know like and trust next
those that they know like and trust next
those that they know like and trust next time please echo that out loud they’d
time please echo that out loud they’d
time please echo that out loud they’d love to see that AHA so this one’s some
love to see that AHA so this one’s some
love to see that AHA so this one’s some simon Sinek
simon Sinek
simon Sinek if you don’t know what you do or why you
if you don’t know what you do or why you
if you don’t know what you do or why you do it how can you ever expect someone to
do it how can you ever expect someone to
do it how can you ever expect someone to buy from you if you actually haven’t
buy from you if you actually haven’t
buy from you if you actually haven’t listened to yourself if you actually
listened to yourself if you actually
listened to yourself if you actually haven’t listened to your clients how
haven’t listened to your clients how
haven’t listened to your clients how could you actually talk about what you
could you actually talk about what you
could you actually talk about what you want to do and have people buy from you
want to do and have people buy from you
want to do and have people buy from you so what I want to cover here is how to
so what I want to cover here is how to
so what I want to cover here is how to actually go about thought leadership how
actually go about thought leadership how
actually go about thought leadership how do you get known what are the important
do you get known what are the important
do you get known what are the important elements oh I’m going to share this in
elements oh I’m going to share this in
elements oh I’m going to share this in two pieces I’m going to talk about
two pieces I’m going to talk about
two pieces I’m going to talk about social media then I’m gonna give you a
social media then I’m gonna give you a
social media then I’m gonna give you a definition of thought leadership so
definition of thought leadership so
definition of thought leadership so social media is two words right many
social media is two words right many
social media is two words right many people treat it as one hopefully I left
people treat it as one hopefully I left
people treat it as one hopefully I left the right finger up they treated as
the right finger up they treated as
the right finger up they treated as media they have a microphone they talk
media they have a microphone they talk
media they have a microphone they talk in the microphone and they say are you
in the microphone and they say are you
in the microphone and they say are you ready Hey look at me
ready Hey look at me
ready Hey look at me look at my product bye-bye bye for me
look at my product bye-bye bye for me
look at my product bye-bye bye for me and their potential audience run run run
and their potential audience run run run
and their potential audience run run run social media is to words social plus
social media is to words social plus
social media is to words social plus media 80% of the weight of those two
media 80% of the weight of those two
media 80% of the weight of those two words should go on social
words should go on social
words should go on social now I’m on radio probably three or four
now I’m on radio probably three or four
now I’m on radio probably three or four times a week I’m often asked the
times a week I’m often asked the
times a week I’m often asked the question how do you do social media in
question how do you do social media in
question how do you do social media in five minutes a day do you guys want to
five minutes a day do you guys want to
five minutes a day do you guys want to know how to do social media five minutes
know how to do social media five minutes
know how to do social media five minutes a day okay thank you participation is
a day okay thank you participation is
a day okay thank you participation is good encouraged so here’s what I suggest
good encouraged so here’s what I suggest
good encouraged so here’s what I suggest you wake up in the morning and you share
you wake up in the morning and you share
you wake up in the morning and you share one two or three pieces of content you
one two or three pieces of content you
one two or three pieces of content you take one minute on whatever platform
take one minute on whatever platform
take one minute on whatever platform your clients and press and customers are
your clients and press and customers are
your clients and press and customers are hanging out on then go away come back
hanging out on then go away come back
hanging out on then go away come back two hours later in the afternoon and
two hours later in the afternoon and
two hours later in the afternoon and interact with it people who have touched
interact with it people who have touched
interact with it people who have touched your content here’s what’s interesting
your content here’s what’s interesting
your content here’s what’s interesting let’s let’s take this to a physical
let’s let’s take this to a physical
let’s let’s take this to a physical world let’s say you’re actually working
world let’s say you’re actually working
world let’s say you’re actually working for a company where you actually go into
for a company where you actually go into
for a company where you actually go into the office you’re sitting at your desk
the office you’re sitting at your desk
the office you’re sitting at your desk somebody brings you coffee they bring
somebody brings you coffee they bring
somebody brings you coffee they bring you paperwork they come and they say
you paperwork they come and they say
you paperwork they come and they say hello what do you can do you can say
hello what do you can do you can say
hello what do you can do you can say thank you thank you and hello back
thank you thank you and hello back
thank you thank you and hello back you’re not gonna ignore them so how come
you’re not gonna ignore them so how come
you’re not gonna ignore them so how come with social media when people like your
with social media when people like your
with social media when people like your stuff favorite your stuff share your
stuff favorite your stuff share your
stuff favorite your stuff share your stuff love your stuff do you ignore them
stuff love your stuff do you ignore them
stuff love your stuff do you ignore them what’s important now is we not just have
what’s important now is we not just have
what’s important now is we not just have a microphone that we talkin to we have a
a microphone that we talkin to we have a
a microphone that we talkin to we have a headset and there’s two-way
headset and there’s two-way
headset and there’s two-way communication and that gives me the
communication and that gives me the
communication and that gives me the opportunity to talk about what thought
opportunity to talk about what thought
opportunity to talk about what thought leadership was and what it is today
leadership was and what it is today
leadership was and what it is today in the past our thought leaders were
in the past our thought leaders were
in the past our thought leaders were brought to us by the recording companies
brought to us by the recording companies
brought to us by the recording companies the broadcast media by the publishers we
the broadcast media by the publishers we
the broadcast media by the publishers we were told who we were gonna listen to
were told who we were gonna listen to
were told who we were gonna listen to what actor we’d see on the small screen
what actor we’d see on the small screen
what actor we’d see on the small screen in the large run and who we were gonna
in the large run and who we were gonna
in the large run and who we were gonna read and when those thought leaders said
read and when those thought leaders said
read and when those thought leaders said jump their flock said how high well
jump their flock said how high well
jump their flock said how high well that’s not how it works today we have
that’s not how it works today we have
that’s not how it works today we have the microphone but we actually have a
the microphone but we actually have a
the microphone but we actually have a listening piece as well and we interact
listening piece as well and we interact
listening piece as well and we interact both directions and what’s often
both directions and what’s often
both directions and what’s often interesting or that people have been
interesting or that people have been
interesting or that people have been able to build a large following by
able to build a large following by
able to build a large following by interacting and being able to show
interacting and being able to show
interacting and being able to show themselves and interact with their
themselves and interact with their
themselves and interact with their community so here’s my definition of
community so here’s my definition of
community so here’s my definition of thought leadership for the marketers in
thought leadership for the marketers in
thought leadership for the marketers in the organization this is the this is the
the organization this is the this is the
the organization this is the this is the 2×2 audience my content if you have no
2×2 audience my content if you have no
2×2 audience my content if you have no content no audience your unknown if you
content no audience your unknown if you
content no audience your unknown if you have very narrow content but a very
have very narrow content but a very
have very narrow content but a very large audience you an evangelist
large audience you an evangelist
large audience you an evangelist companies have used evangelists in the
companies have used evangelists in the
companies have used evangelists in the past and the problem is their content is
past and the problem is their content is
past and the problem is their content is so narrow they’re not perceived as being
so narrow they’re not perceived as being
so narrow they’re not perceived as being authentic if you’re not authentic you’re
authentic if you’re not authentic you’re
authentic if you’re not authentic you’re not trusted it doesn’t work as well
not trusted it doesn’t work as well
not trusted it doesn’t work as well if you have a large amount of content
if you have a large amount of content
if you have a large amount of content but a very small audience you’re an
but a very small audience you’re an
but a very small audience you’re an expert now here’s the important part to
expert now here’s the important part to
expert now here’s the important part to be the thought leader or the recognized
be the thought leader or the recognized
be the thought leader or the recognized expert you have to have the right
expert you have to have the right
expert you have to have the right content for the right audience that
content for the right audience that
content for the right audience that means if your customer base is a country
means if your customer base is a country
means if your customer base is a country or a region or a city you don’t need to
or a region or a city you don’t need to
or a region or a city you don’t need to be talking outside those regions saving
be talking outside those regions saving
be talking outside those regions saving functionally you need to focus on just
functionally you need to focus on just
functionally you need to focus on just the right customer set and the right
the right customer set and the right
the right customer set and the right content and what I’d say to you if you
content and what I’d say to you if you
content and what I’d say to you if you actually do focus on that and you focus
actually do focus on that and you focus
actually do focus on that and you focus on the right content for the right
on the right content for the right
on the right content for the right audience you have a much better chance
audience you have a much better chance
audience you have a much better chance of being known if you’re known you have
of being known if you’re known you have
of being known if you’re known you have a much better chance of success because
a much better chance of success because
a much better chance of success because okay you guys can read along
okay you guys can read along
okay you guys can read along you’re a prospect st. clients do
you’re a prospect st. clients do
you’re a prospect st. clients do business with those they know like and
business with those they know like and
business with those they know like and trust thank you aha a pernari Brown did
trust thank you aha a pernari Brown did
trust thank you aha a pernari Brown did a great talk on vulnerability and this
a great talk on vulnerability and this
a great talk on vulnerability and this one is in order to have connection we
one is in order to have connection we
one is in order to have connection we have to be seen really seen that means
have to be seen really seen that means
have to be seen really seen that means you got to know you you got to know your
you got to know you you got to know your
you got to know you you got to know your client you need to be able to share back
client you need to be able to share back
client you need to be able to share back and forth effectively in this last area
and forth effectively in this last area
and forth effectively in this last area I want to talk about success and I’m
I want to talk about success and I’m
I want to talk about success and I’m gonna do it we as humans we are really
gonna do it we as humans we are really
gonna do it we as humans we are really social animals we’re social creatures
social animals we’re social creatures
social animals we’re social creatures and so what I’m going to do is talk
and so what I’m going to do is talk
and so what I’m going to do is talk about collaboration in the ages through
about collaboration in the ages through
about collaboration in the ages through through this success so what I’m going
through this success so what I’m going
through this success so what I’m going to do it’s interesting to think about
to do it’s interesting to think about
to do it’s interesting to think about what’s happened over time if your IT
what’s happened over time if your IT
what’s happened over time if your IT it’s interesting to see both centralized
it’s interesting to see both centralized
it’s interesting to see both centralized computing then decentralized computing
computing then decentralized computing
computing then decentralized computing and then centralized computing again in
and then centralized computing again in
and then centralized computing again in this particular space when we were in
this particular space when we were in
this particular space when we were in the agricultural age we actually
the agricultural age we actually
the agricultural age we actually maximized our life through collaboration
maximized our life through collaboration
maximized our life through collaboration if your family actually grew core and
if your family actually grew core and
if your family actually grew core and your family grew potatoes and actually
your family grew potatoes and actually
your family grew potatoes and actually your family did livestock your three
your family did livestock your three
your family did livestock your three families would get together and barter
families would get together and barter
families would get together and barter and be able to have a much better life
and be able to have a much better life
and be able to have a much better life what happened when we hit in the
what happened when we hit in the
what happened when we hit in the Industrial Age is that completely
Industrial Age is that completely
Industrial Age is that completely changed we no longer maximized our
changed we no longer maximized our
changed we no longer maximized our overall lives we maximized somebody
overall lives we maximized somebody
overall lives we maximized somebody else’s life what we did is we identified
else’s life what we did is we identified
else’s life what we did is we identified and optimized every process we managed
and optimized every process we managed
and optimized every process we managed by bullying there was a strong command
by bullying there was a strong command
by bullying there was a strong command and control process and the catch phrase
and control process and the catch phrase
and control process and the catch phrase of the day never let them see you sweat
of the day never let them see you sweat
of the day never let them see you sweat I never be vulnerable now in the social
I never be vulnerable now in the social
I never be vulnerable now in the social age we have an opportunity
age we have an opportunity
age we have an opportunity to go back to maximizing our lives
to go back to maximizing our lives
to go back to maximizing our lives through collaboration we have the
through collaboration we have the
through collaboration we have the opportunity to live we want to do what
opportunity to live we want to do what
opportunity to live we want to do what we want when we want to do it that’s
we want when we want to do it that’s
we want when we want to do it that’s going to happen when we collaborate not
going to happen when we collaborate not
going to happen when we collaborate not just human human but human a computer so
just human human but human a computer so
just human human but human a computer so I want to give you an example that we
I want to give you an example that we
I want to give you an example that we all are using some online calendar tool
all are using some online calendar tool
all are using some online calendar tool I have about 10 meetings a day I have
I have about 10 meetings a day I have
I have about 10 meetings a day I have friends who have 20 to 30 meetings a day
friends who have 20 to 30 meetings a day
friends who have 20 to 30 meetings a day and I’m sure each and every one of you
and I’m sure each and every one of you
and I’m sure each and every one of you had played calendar ping-pong that’s
had played calendar ping-pong that’s
had played calendar ping-pong that’s what you say I can meet on Monday at
what you say I can meet on Monday at
what you say I can meet on Monday at 3:00 or Tuesday at 4:00 they come back
3:00 or Tuesday at 4:00 they come back
3:00 or Tuesday at 4:00 they come back and say no I could beat Wednesday
and say no I could beat Wednesday
and say no I could beat Wednesday morning
morning
morning well we estimate it takes about four
well we estimate it takes about four
well we estimate it takes about four minutes to play calendar ping-pong so
minutes to play calendar ping-pong so
minutes to play calendar ping-pong so imagine the guy who has 30 meetings a
imagine the guy who has 30 meetings a
imagine the guy who has 30 meetings a day spending two hours setting up those
day spending two hours setting up those
day spending two hours setting up those thirty meet those thirty means that’s
thirty meet those thirty means that’s
thirty meet those thirty means that’s crazy
crazy
crazy so there’s an app for everything so not
so there’s an app for everything so not
so there’s an app for everything so not only do we have an app for our calendar
only do we have an app for our calendar
only do we have an app for our calendar we have an app where we could actually
we have an app where we could actually
we have an app where we could actually send the calendar URL to somebody they
send the calendar URL to somebody they
send the calendar URL to somebody they can book the time now for those
can book the time now for those
can book the time now for those consultants in the audience and online
consultants in the audience and online
consultants in the audience and online those consultants they may charge for
those consultants they may charge for
those consultants they may charge for their time well there’s another app we
their time well there’s another app we
their time well there’s another app we could use to actually take the money
could use to actually take the money
could use to actually take the money without any human intervention and then
without any human intervention and then
without any human intervention and then there’s some cases those consultants
there’s some cases those consultants
there’s some cases those consultants those customers come to them from the
those customers come to them from the
those customers come to them from the marketing efforts they do and sometimes
marketing efforts they do and sometimes
marketing efforts they do and sometimes they come from affiliate partners well
they come from affiliate partners well
they come from affiliate partners well there are apps you could use where the
there are apps you could use where the
there are apps you could use where the affiliate partner is paid immediately
affiliate partner is paid immediately
affiliate partner is paid immediately when the consultant is paid so if we do
when the consultant is paid so if we do
when the consultant is paid so if we do a good job of using the tools
a good job of using the tools
a good job of using the tools effectively to streamline our lives we
effectively to streamline our lives we
effectively to streamline our lives we actually can create an environment where
actually can create an environment where
actually can create an environment where we really can do what we want when we
we really can do what we want when we
we really can do what we want when we want when we want to do it and when we
want when we want to do it and when we
want when we want to do it and when we do that we’re going to come up with a
do that we’re going to come up with a
do that we’re going to come up with a different folder a word for the word
different folder a word for the word
different folder a word for the word work can you guys guess what that word
work can you guys guess what that word
work can you guys guess what that word is it’s a good word it’s play and if
is it’s a good word it’s play and if
is it’s a good word it’s play and if work equals play we play all the time we
work equals play we play all the time we
work equals play we play all the time we play all the time then we are a lot more
play all the time then we are a lot more
play all the time then we are a lot more fun and if we’re a lot more fun we have
fun and if we’re a lot more fun we have
fun and if we’re a lot more fun we have a much better chance for a success you
a much better chance for a success you
a much better chance for a success you guys ready this is your part because
guys ready this is your part because
guys ready this is your part because your prospects and clients do business
your prospects and clients do business
your prospects and clients do business with those that are fun and they know
with those that are fun and they know
with those that are fun and they know like and trust
like and trust
like and trust oh let’s see that one more time
oh let’s see that one more time
oh let’s see that one more time aha awesome thank you so this was some
aha awesome thank you so this was some
aha awesome thank you so this was some Tony Robbins when do people really start
Tony Robbins when do people really start
Tony Robbins when do people really start live when they face death so you have
live when they face death so you have
live when they face death so you have three reactions to this one you could
three reactions to this one you could
three reactions to this one you could say this doesn’t make sense to you can
say this doesn’t make sense to you can
say this doesn’t make sense to you can wake up tomorrow and think I’m gonna die
wake up tomorrow and think I’m gonna die
wake up tomorrow and think I’m gonna die the next day and live your life like
the next day and live your life like
the next day and live your life like you’re gonna die the next day but that
you’re gonna die the next day but that
you’re gonna die the next day but that doesn’t sound I don’t like the
doesn’t sound I don’t like the
doesn’t sound I don’t like the consequences of that three you can wake
consequences of that three you can wake
consequences of that three you can wake up tomorrow and wake up tomorrow and
up tomorrow and wake up tomorrow and
up tomorrow and wake up tomorrow and live as if you’re living the person you
live as if you’re living the person you
live as if you’re living the person you need to be so as we cross the chasm from
need to be so as we cross the chasm from
need to be so as we cross the chasm from the Industrial Age to the social age I
the Industrial Age to the social age I
the Industrial Age to the social age I want to be able to give one last quote I
want to be able to give one last quote I
want to be able to give one last quote I want you to be able to live a much more
want you to be able to live a much more
want you to be able to live a much more satisfying personal and business life
satisfying personal and business life
satisfying personal and business life and to avoid some of those accidents and
and to avoid some of those accidents and
and to avoid some of those accidents and messy clean ups so let me read this
messy clean ups so let me read this
messy clean ups so let me read this quote first and then we could all repeat
quote first and then we could all repeat
quote first and then we could all repeat it second you can maximize your
it second you can maximize your
it second you can maximize your collaborative life by sharing the right
collaborative life by sharing the right
collaborative life by sharing the right content with the right audience with
content with the right audience with
content with the right audience with care and trust how do we do this
care and trust how do we do this
care and trust how do we do this together you can maximize your
together you can maximize your
together you can maximize your collaborative life by sharing the right
collaborative life by sharing the right
collaborative life by sharing the right content with the right audience with
content with the right audience with
content with the right audience with care and trust I’ll give you all a ha ha
care and trust I’ll give you all a ha ha
care and trust I’ll give you all a ha ha I see you
you
you [Applause]
”
Be First to Comment