it’s fantastic to be here it’s an honor to share my dreams with you and sorry
to share my dreams with you and sorry
to share my dreams with you and sorry for my English my check is non-existent
last August I was invited by scania the
last August I was invited by scania the famous lori producer you know the king
famous lori producer you know the king
famous lori producer you know the king of the road they have a Griffin in their
of the road they have a Griffin in their
of the road they have a Griffin in their logo and they organized a conference and
logo and they organized a conference and
logo and they organized a conference and sustainability because they introduced
sustainability because they introduced
sustainability because they introduced their new generation of trucks towards
their new generation of trucks towards
their new generation of trucks towards 2025 and we were all invited to go to
2025 and we were all invited to go to
2025 and we were all invited to go to Paris lucky me to join them the weather
Paris lucky me to join them the weather
Paris lucky me to join them the weather was beautiful it was a sunny day and we
was beautiful it was a sunny day and we
was beautiful it was a sunny day and we were all invited in the compiler in
were all invited in the compiler in
were all invited in the compiler in Paris I don’t know if you ever been
Paris I don’t know if you ever been
Paris I don’t know if you ever been there it’s a monument and it’s built in
there it’s a monument and it’s built in
there it’s a monument and it’s built in early 1900s for the world expo full of
early 1900s for the world expo full of
early 1900s for the world expo full of gloves so you can expect what
gloves so you can expect what
gloves so you can expect what temperature it was inside but when we
temperature it was inside but when we
temperature it was inside but when we came in there was a huge billboards
came in there was a huge billboards
came in there was a huge billboards standing with a quote with the following
standing with a quote with the following
standing with a quote with the following message by rote alone we transport over
message by rote alone we transport over
message by rote alone we transport over 8 billion tons of goods annalee which is
8 billion tons of goods annalee which is
8 billion tons of goods annalee which is similar to a million eiffel towers
similar to a million eiffel towers
similar to a million eiffel towers around the world a million Eiffel Towers
around the world a million Eiffel Towers
around the world a million Eiffel Towers the question is how can we do this more
the question is how can we do this more
the question is how can we do this more sustainable and meet growing demands
sustainable and meet growing demands
sustainable and meet growing demands ladies and gentlemen I was for the
ladies and gentlemen I was for the
ladies and gentlemen I was for the organizing of the truck platooning
organizing of the truck platooning
organizing of the truck platooning challenge I was invited several times at
challenge I was invited several times at
challenge I was invited several times at the senior management of APM terminals
the senior management of APM terminals
the senior management of APM terminals in Rotterdam Harbor APM terminals is the
in Rotterdam Harbor APM terminals is the
in Rotterdam Harbor APM terminals is the highest automated container terminal of
highest automated container terminal of
highest automated container terminal of the world and we had several times
the world and we had several times
the world and we had several times discussions with the management and they
discussions with the management and they
discussions with the management and they told us that the 12 million containers
told us that the 12 million containers
told us that the 12 million containers now coming down
now coming down
now coming down in Rotterdam for transportation to
in Rotterdam for transportation to
in Rotterdam for transportation to hinterlands so to Germany and to your
hinterlands so to Germany and to your
hinterlands so to Germany and to your country is going to double within a
country is going to double within a
country is going to double within a decade and we’re not going to double our
decade and we’re not going to double our
decade and we’re not going to double our infrastructure our infrastructure has
infrastructure our infrastructure has
infrastructure our infrastructure has reached the limits of their abilities
reached the limits of their abilities
reached the limits of their abilities but there are more challenges to ever
but there are more challenges to ever
but there are more challenges to ever win 75 percent of what we move is going
win 75 percent of what we move is going
win 75 percent of what we move is going by Road one-third of the lorries driving
by Road one-third of the lorries driving
by Road one-third of the lorries driving through Europe move air they are empty
through Europe move air they are empty
through Europe move air they are empty and if we do nothing the congestion
and if we do nothing the congestion
and if we do nothing the congestion costs will rise in 2020 with more than
costs will rise in 2020 with more than
costs will rise in 2020 with more than forty percent and besides that we signed
forty percent and besides that we signed
forty percent and besides that we signed a last December embarrass in important
a last December embarrass in important
a last December embarrass in important climate agreements because we live on
climate agreements because we live on
climate agreements because we live on the earth of our grandchildren and we
the earth of our grandchildren and we
the earth of our grandchildren and we learned all from a global company like
learned all from a global company like
learned all from a global company like Unilever that sustainability and
Unilever that sustainability and
Unilever that sustainability and profitability can go hand in hand in a
profitability can go hand in hand in a
profitability can go hand in hand in a win-win approach like we learned from
win-win approach like we learned from
win-win approach like we learned from Steven Covey dear friends we have a
Steven Covey dear friends we have a
Steven Covey dear friends we have a serious problem in the coming years we
serious problem in the coming years we
serious problem in the coming years we have to realize a huge challenge
have to realize a huge challenge
have to realize a huge challenge implementing smart mobility new systems
implementing smart mobility new systems
implementing smart mobility new systems new intelligence transport systems and
new intelligence transport systems and
new intelligence transport systems and not just for fun not just for hobby but
not just for fun not just for hobby but
not just for fun not just for hobby but for contributing to our higher social
for contributing to our higher social
for contributing to our higher social goals like mobility sustainability
goals like mobility sustainability
goals like mobility sustainability accessibility and safety because we
accessibility and safety because we
accessibility and safety because we don’t want to lower ourselves in
don’t want to lower ourselves in
don’t want to lower ourselves in infinity like we learned from Albert
infinity like we learned from Albert
infinity like we learned from Albert Einstein years ago doing the same thing
Einstein years ago doing the same thing
Einstein years ago doing the same thing over and over again and expecting
over and over again and expecting
over and over again and expecting different results Albert Einstein
different results Albert Einstein
different results Albert Einstein learned us don’t solve problems on the
learned us don’t solve problems on the
learned us don’t solve problems on the same level they are incurred and that
same level they are incurred and that
same level they are incurred and that means a systemic change a systemic
means a systemic change a systemic
means a systemic change a systemic change for the transition from doing the
change for the transition from doing the
change for the transition from doing the same things better to doing new things
same things better to doing new things
same things better to doing new things together with others and that really is
together with others and that really is
together with others and that really is difficult dear friends but easy problems
difficult dear friends but easy problems
difficult dear friends but easy problems aren’t there it’s and it asked for
aren’t there it’s and it asked for
aren’t there it’s and it asked for leadership and the only stupid thing we
leadership and the only stupid thing we
leadership and the only stupid thing we can do now is waste this opportunity
can do now is waste this opportunity
can do now is waste this opportunity let’s learn from Peter Drucker the
let’s learn from Peter Drucker the
let’s learn from Peter Drucker the famous guru he’s told us in times of
famous guru he’s told us in times of
famous guru he’s told us in times of turbulence the biggest danger is to act
turbulence the biggest danger is to act
turbulence the biggest danger is to act with yesterday logic so we need to make
with yesterday logic so we need to make
with yesterday logic so we need to make progress the world of tomorrow starts
progress the world of tomorrow starts
progress the world of tomorrow starts today start here so and for that reason
today start here so and for that reason
today start here so and for that reason we organized a triplet ruling challenge
we organized a triplet ruling challenge
we organized a triplet ruling challenge as you can see on this map and people
as you can see on this map and people
as you can see on this map and people would ask what is truck platooning while
would ask what is truck platooning while
would ask what is truck platooning while truck co tuning is if in fact safe and
truck co tuning is if in fact safe and
truck co tuning is if in fact safe and legal tailgating lorries in polynesia
legal tailgating lorries in polynesia
legal tailgating lorries in polynesia raphy connected but i’m going to show
raphy connected but i’m going to show
raphy connected but i’m going to show you by a small video of one minute what
you by a small video of one minute what
you by a small video of one minute what really is the benefit of truck
really is the benefit of truck
really is the benefit of truck platooning one high potential solution
platooning one high potential solution
platooning one high potential solution is truck platooning trucks slipstreaming
is truck platooning trucks slipstreaming
is truck platooning trucks slipstreaming varying clothes behind one another
varying clothes behind one another
varying clothes behind one another truffula tuning is made possible by
truffula tuning is made possible by
truffula tuning is made possible by using a combination of different
using a combination of different
using a combination of different technologies equipped with radar camera
technologies equipped with radar camera
technologies equipped with radar camera and gps technology the trucks know their
and gps technology the trucks know their
and gps technology the trucks know their precise location
precise location
precise location the trucks communicate by a wireless
the trucks communicate by a wireless
the trucks communicate by a wireless vehicle to vehicle communication which
vehicle to vehicle communication which
vehicle to vehicle communication which reduces that individual response times
reduces that individual response times
reduces that individual response times to almost zero and allows them to ride
to almost zero and allows them to ride
to almost zero and allows them to ride very close together safely
prop literally has many advantages
prop literally has many advantages platoons take up less space and don’t
platoons take up less space and don’t
platoons take up less space and don’t overtake in the future platoons as a
overtake in the future platoons as a
overtake in the future platoons as a whole may overtake one another in
whole may overtake one another in
whole may overtake one another in particular in hilly terrain this
particular in hilly terrain this
particular in hilly terrain this optimizes Road activity and minimizes
optimizes Road activity and minimizes
optimizes Road activity and minimizes traffic jams driving so close together
traffic jams driving so close together
traffic jams driving so close together also decreases the air drag resulting in
also decreases the air drag resulting in
also decreases the air drag resulting in less fuel consumption and pure co2
less fuel consumption and pure co2
less fuel consumption and pure co2 emissions in order to show that it’s not
emissions in order to show that it’s not
emissions in order to show that it’s not a v-star we organized under the umbrella
a v-star we organized under the umbrella
a v-star we organized under the umbrella of our Dutch EU Presidency the truck
of our Dutch EU Presidency the truck
of our Dutch EU Presidency the truck platooning challenge with six convoys of
platooning challenge with six convoys of
platooning challenge with six convoys of all truck manufactures so Duff Daimler
all truck manufactures so Duff Daimler
all truck manufactures so Duff Daimler iveco Emma and scania and Volvo we drove
iveco Emma and scania and Volvo we drove
iveco Emma and scania and Volvo we drove in platoons through Europe and our
in platoons through Europe and our
in platoons through Europe and our public roads just to put irreversible
public roads just to put irreversible
public roads just to put irreversible steps and to show that it’s possible not
steps and to show that it’s possible not
steps and to show that it’s possible not from a desk we got we all know a desk is
from a desk we got we all know a desk is
from a desk we got we all know a desk is the most dangerous place from which to
the most dangerous place from which to
the most dangerous place from which to view the world and that’s nothing new we
view the world and that’s nothing new we
view the world and that’s nothing new we call it at the moment we call it agile
call it at the moment we call it agile
call it at the moment we call it agile scrum but two thousand years ago Julius
scrum but two thousand years ago Julius
scrum but two thousand years ago Julius Caesar learned us it’s better to create
Caesar learned us it’s better to create
Caesar learned us it’s better to create than to learn creating is the essence of
than to learn creating is the essence of
than to learn creating is the essence of life and that’s the reason why we boots
life and that’s the reason why we boots
life and that’s the reason why we boots steps in the innovation life cycle of
steps in the innovation life cycle of
steps in the innovation life cycle of the concept of truck platooning and it
the concept of truck platooning and it
the concept of truck platooning and it all was very much supported by my
all was very much supported by my
all was very much supported by my Minister Melanie shoes von Hagen she
Minister Melanie shoes von Hagen she
Minister Melanie shoes von Hagen she signs together with the other 27
signs together with the other 27
signs together with the other 27 European Transportation ministers in
European Transportation ministers in
European Transportation ministers in Amsterdam last April the declaration of
Amsterdam last April the declaration of
Amsterdam last April the declaration of Amsterdam and for that reason we put
Amsterdam and for that reason we put
Amsterdam and for that reason we put it’s the first time we put smart
it’s the first time we put smart
it’s the first time we put smart mobility on the political agenda where
mobility on the political agenda where
mobility on the political agenda where it belongs because it is a tough
it belongs because it is a tough
it belongs because it is a tough difficult issue our next step is
difficult issue our next step is
difficult issue our next step is organizing real-life test cases
organizing real-life test cases
organizing real-life test cases integrated in the logistic business
integrated in the logistic business
integrated in the logistic business process of shippers like our older
process of shippers like our older
process of shippers like our older Heiser like jumbo like Unilever and like
Heiser like jumbo like Unilever and like
Heiser like jumbo like Unilever and like nikken the wheels will be on the road
nikken the wheels will be on the road
nikken the wheels will be on the road before the end of 2017 and it will all
before the end of 2017 and it will all
before the end of 2017 and it will all be focused on cycling with our training
be focused on cycling with our training
be focused on cycling with our training wheels in 2020 and that’s the best
wheels in 2020 and that’s the best
wheels in 2020 and that’s the best evidence we realized a breakthrough in
evidence we realized a breakthrough in
evidence we realized a breakthrough in implementing neck generation mobility in
implementing neck generation mobility in
implementing neck generation mobility in Europe but their friends what’s the six
Europe but their friends what’s the six
Europe but their friends what’s the six what’s his secret of this success why
what’s his secret of this success why
what’s his secret of this success why did it work here why was everybody so
did it work here why was everybody so
did it work here why was everybody so enthusiastic and how old is possible
enthusiastic and how old is possible
enthusiastic and how old is possible that a live stream of the landing of the
that a live stream of the landing of the
that a live stream of the landing of the platoons on April the six in Rotterdam
platoons on April the six in Rotterdam
platoons on April the six in Rotterdam harbour was viewed more than at 250,000
harbour was viewed more than at 250,000
harbour was viewed more than at 250,000 times and why was it I invited for this
times and why was it I invited for this
times and why was it I invited for this fantastic TEDx happening the answer is
fantastic TEDx happening the answer is
fantastic TEDx happening the answer is network leadership the power to handle
network leadership the power to handle
network leadership the power to handle beyond a shadow of our own kingdom we
beyond a shadow of our own kingdom we
beyond a shadow of our own kingdom we call it dignified triple helix in fact
call it dignified triple helix in fact
call it dignified triple helix in fact it’s not more than an equal partnership
it’s not more than an equal partnership
it’s not more than an equal partnership between four different stakeholders the
between four different stakeholders the
between four different stakeholders the government the market knowledge
government the market knowledge
government the market knowledge institutes and the environment all
institutes and the environment all
institutes and the environment all focused shoulder to shoulder on the same
focused shoulder to shoulder on the same
focused shoulder to shoulder on the same goal with benefits for all participants
goal with benefits for all participants
goal with benefits for all participants in a win-win mode to quote Steven curvy
in a win-win mode to quote Steven curvy
in a win-win mode to quote Steven curvy again what we learned from formal mmm US
again what we learned from formal mmm US
again what we learned from formal mmm US president harry s truman it’s amazing
president harry s truman it’s amazing
president harry s truman it’s amazing what you can accomplish if you don’t
what you can accomplish if you don’t
what you can accomplish if you don’t care will gets accredits and for that
care will gets accredits and for that
care will gets accredits and for that reason we built a community a community
reason we built a community a community
reason we built a community a community where all the different stakeholders
where all the different stakeholders
where all the different stakeholders from the government from the market from
from the government from the market from
from the government from the market from the knowledge institutes and from the
the knowledge institutes and from the
the knowledge institutes and from the environment all participated and all
environment all participated and all
environment all participated and all active in a mode to work on it and you
active in a mode to work on it and you
active in a mode to work on it and you can imagine that in order to to enable
can imagine that in order to to enable
can imagine that in order to to enable such a horizontal cooperation between
such a horizontal cooperation between
such a horizontal cooperation between all these stakeholders where nobody is
all these stakeholders where nobody is
all these stakeholders where nobody is the boss in fact if you have a
the boss in fact if you have a
the boss in fact if you have a traditional organization you have an
traditional organization you have an
traditional organization you have an organic RAM you have a boss and as
organic RAM you have a boss and as
organic RAM you have a boss and as always someone who says this is the way
always someone who says this is the way
always someone who says this is the way we ago and
we ago and
we ago and in a horizontal cooperation you don’t
in a horizontal cooperation you don’t
in a horizontal cooperation you don’t have that you have in fact the customer
have that you have in fact the customer
have that you have in fact the customer was the boss but the customer has no
was the boss but the customer has no
was the boss but the customer has no power enough to go for the breakthrough
power enough to go for the breakthrough
power enough to go for the breakthrough so for that reason three things are
so for that reason three things are
so for that reason three things are really important they are crucial for
really important they are crucial for
really important they are crucial for this success the first one is a clear
this success the first one is a clear
this success the first one is a clear goal the second one is the approach from
goal the second one is the approach from
goal the second one is the approach from customer experience not from the
customer experience not from the
customer experience not from the technology but from the demands from the
technology but from the demands from the
technology but from the demands from the customer journey and a third one is the
customer journey and a third one is the
customer journey and a third one is the common sense let’s say our habits our
common sense let’s say our habits our
common sense let’s say our habits our social values let’s focus on the dot on
social values let’s focus on the dot on
social values let’s focus on the dot on the horizontal promised land how does it
the horizontal promised land how does it
the horizontal promised land how does it look when it’s ready we’ll all be the
look when it’s ready we’ll all be the
look when it’s ready we’ll all be the situation in 2025 and of course it’s
situation in 2025 and of course it’s
situation in 2025 and of course it’s difficult to predict the future that’s
difficult to predict the future that’s
difficult to predict the future that’s what we also learned from Peter Drucker
what we also learned from Peter Drucker
what we also learned from Peter Drucker he said don’t predict a future created
he said don’t predict a future created
he said don’t predict a future created because trying to predict the future is
because trying to predict the future is
because trying to predict the future is like driving down a country road at
like driving down a country road at
like driving down a country road at night with no lights while looking out
night with no lights while looking out
night with no lights while looking out of the back window and so we created the
of the back window and so we created the
of the back window and so we created the future in the spirit of what we learned
future in the spirit of what we learned
future in the spirit of what we learned from Dom hélder câmara bazillion
from Dom hélder câmara bazillion
from Dom hélder câmara bazillion Archbishop he said if you dream alone it
Archbishop he said if you dream alone it
Archbishop he said if you dream alone it still stays a dream but if you dream
still stays a dream but if you dream
still stays a dream but if you dream together it becomes reality and so we
together it becomes reality and so we
together it becomes reality and so we went on with a Invitational conference
went on with a Invitational conference
went on with a Invitational conference to work on what will be the situation in
to work on what will be the situation in
to work on what will be the situation in 20-25 a sort of a roadmap what kind of
20-25 a sort of a roadmap what kind of
20-25 a sort of a roadmap what kind of steps we are going to make together on
steps we are going to make together on
steps we are going to make together on the different items like technology like
the different items like technology like
the different items like technology like legal like user acceptance like human
legal like user acceptance like human
legal like user acceptance like human behavior traffic management privacy and
behavior traffic management privacy and
behavior traffic management privacy and security items and infrastructure there
security items and infrastructure there
security items and infrastructure there still is a lot to do but we’re going to
still is a lot to do but we’re going to
still is a lot to do but we’re going to solve it together as a horizontal
solve it together as a horizontal
solve it together as a horizontal horizontal cooperation and let’s be
horizontal cooperation and let’s be
horizontal cooperation and let’s be clear if you have a vision like that
clear if you have a vision like that
clear if you have a vision like that that gives you direction that gives you
that gives you direction that gives you
that gives you direction that gives you energy and that creates movement and
energy and that creates movement and
energy and that creates movement and vision without action is daydreaming but
vision without action is daydreaming but
vision without action is daydreaming but worse is action without vision that’s a
worse is action without vision that’s a
worse is action without vision that’s a nightmare
let’s go to the second one the second
let’s go to the second one the second issue is the customer journey not a
issue is the customer journey not a
issue is the customer journey not a technology bouche but focus on market
technology bouche but focus on market
technology bouche but focus on market pool because let’s be clear you don’t
pool because let’s be clear you don’t
pool because let’s be clear you don’t want to have a product you want to have
want to have a product you want to have
want to have a product you want to have a performance not buying a lamp but you
a performance not buying a lamp but you
a performance not buying a lamp but you want to have light no heater but heat or
want to have light no heater but heat or
want to have light no heater but heat or climate you don’t want a car but you
climate you don’t want a car but you
climate you don’t want a car but you want mobility and let’s quote for that
want mobility and let’s quote for that
want mobility and let’s quote for that reason Steve Jobs the man who was
reason Steve Jobs the man who was
reason Steve Jobs the man who was responsible for selling more than a
responsible for selling more than a
responsible for selling more than a billion iPhones we all have them and he
billion iPhones we all have them and he
billion iPhones we all have them and he said you’ve got to start with the
said you’ve got to start with the
said you’ve got to start with the customer experience and work back
customer experience and work back
customer experience and work back towards the technology and not the other
towards the technology and not the other
towards the technology and not the other way around and then for the third part
way around and then for the third part
way around and then for the third part these shared values what other habits
these shared values what other habits
these shared values what other habits how are we working in a horizontal
how are we working in a horizontal
how are we working in a horizontal cooperation first start with the end in
cooperation first start with the end in
cooperation first start with the end in mind like we’ve made here with this
mind like we’ve made here with this
mind like we’ve made here with this roadmap second one what I already said
roadmap second one what I already said
roadmap second one what I already said is focus on a shared goal the third one
is focus on a shared goal the third one
is focus on a shared goal the third one is value creation in terms of citizens
is value creation in terms of citizens
is value creation in terms of citizens the the Ford one is a link with the
the the Ford one is a link with the
the the Ford one is a link with the innovation to the business model the
innovation to the business model the
innovation to the business model the fifth is confused as proof like
fifth is confused as proof like
fifth is confused as proof like Confucius learned on 50 25 years 2500
Confucius learned on 50 25 years 2500
Confucius learned on 50 25 years 2500 years ago write it down I’ll forget it
years ago write it down I’ll forget it
years ago write it down I’ll forget it show it and I remember the let me feel
show it and I remember the let me feel
show it and I remember the let me feel it I embrace it and the last one is we
it I embrace it and the last one is we
it I embrace it and the last one is we have to make progress so build a bridge
have to make progress so build a bridge
have to make progress so build a bridge by walking across across it let me
by walking across across it let me
by walking across across it let me summarize ladies and gentlemen’s it’s
summarize ladies and gentlemen’s it’s
summarize ladies and gentlemen’s it’s difficult to conclude that the core is
difficult to conclude that the core is
difficult to conclude that the core is the transformation transformation from
the transformation transformation from
the transformation transformation from centralized values like commands control
centralized values like commands control
centralized values like commands control and communication to new values as
and communication to new values as
and communication to new values as stretch trust connection and
stretch trust connection and
stretch trust connection and craftsmanship with a natural balance
craftsmanship with a natural balance
craftsmanship with a natural balance between top-down and bottom-up and that
between top-down and bottom-up and that
between top-down and bottom-up and that starts here today now with you in your
starts here today now with you in your
starts here today now with you in your own cycle of influence because we all
own cycle of influence because we all
own cycle of influence because we all know that what you want to candle in
know that what you want to candle in
know that what you want to candle in others
others
others first burn into yourself let me finish
first burn into yourself let me finish
first burn into yourself let me finish with the famous quote of Steve Jobs the
with the famous quote of Steve Jobs the
with the famous quote of Steve Jobs the people who are crazy enough to think
people who are crazy enough to think
people who are crazy enough to think they can change the world are the ones
they can change the world are the ones
they can change the world are the ones who do thank you very much
who do thank you very much
who do thank you very much [Applause]
”
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