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Be critical about the media you consume | Maacah Davis | TEDxBirmingham


I grew up surrounded by people who

I grew up surrounded by people who looked like me after living in the

looked like me after living in the

looked like me after living in the United States for 11 years

United States for 11 years

United States for 11 years I feel like had I grown up here with my

I feel like had I grown up here with my

I feel like had I grown up here with my hair texture and my skin color I might

hair texture and my skin color I might

hair texture and my skin color I might not have survived adolescence with my

not have survived adolescence with my

not have survived adolescence with my self-esteem intact when all you see is

self-esteem intact when all you see is

self-esteem intact when all you see is negative representation of yourself you

negative representation of yourself you

negative representation of yourself you start to believe that’s your Worth and

start to believe that’s your Worth and

start to believe that’s your Worth and when you don’t see yourself represented

when you don’t see yourself represented

when you don’t see yourself represented at all you start to doubt whether you

at all you start to doubt whether you

at all you start to doubt whether you deserve to exist in certain spaces to

deserve to exist in certain spaces to

deserve to exist in certain spaces to freely take up space and defend your

freely take up space and defend your

freely take up space and defend your right to do so it’s not news that our

right to do so it’s not news that our

right to do so it’s not news that our media glorifies whiteness is a beauty

media glorifies whiteness is a beauty

media glorifies whiteness is a beauty standard earlier this month

standard earlier this month

standard earlier this month Cosmo published an article citing these

Cosmo published an article citing these

Cosmo published an article citing these 10 as the most beautiful women in the

10 as the most beautiful women in the

10 as the most beautiful women in the world according to science this isn’t

world according to science this isn’t

world according to science this isn’t even one of the more insulting examples

even one of the more insulting examples

even one of the more insulting examples it’s just one of the most recent and as

it’s just one of the most recent and as

it’s just one of the most recent and as someone who directs photoshoots and

someone who directs photoshoots and

someone who directs photoshoots and creates photos stories for the fashion

creates photos stories for the fashion

creates photos stories for the fashion magazine that I publish I can assure you

magazine that I publish I can assure you

magazine that I publish I can assure you these incidents aren’t accidents from

these incidents aren’t accidents from

these incidents aren’t accidents from concept to prints every editorial

concept to prints every editorial

concept to prints every editorial decision is deliberate we’re used to

decision is deliberate we’re used to

decision is deliberate we’re used to seeing people of color presented in very

seeing people of color presented in very

seeing people of color presented in very narrow ways in general media for

narrow ways in general media for

narrow ways in general media for instance in fashion you might see a

instance in fashion you might see a

instance in fashion you might see a black model cast in an urban or generic

black model cast in an urban or generic

black model cast in an urban or generic African tribe shoot or you might see a

African tribe shoot or you might see a

African tribe shoot or you might see a single model of color in an ensemble of

single model of color in an ensemble of

single model of color in an ensemble of otherwise white models casting directors

otherwise white models casting directors

otherwise white models casting directors have said and this is a direct quote

have said and this is a direct quote

have said and this is a direct quote black girls don’t sell luxury they don’t

black girls don’t sell luxury they don’t

black girls don’t sell luxury they don’t have the look agency scouts will reject

have the look agency scouts will reject

have the look agency scouts will reject models of color if they already have a

models of color if they already have a

models of color if they already have a couple on their boards cosmetics brands

couple on their boards cosmetics brands

couple on their boards cosmetics brands will hire pale models and then darken

will hire pale models and then darken

will hire pale models and then darken their skin to the point of blackface

their skin to the point of blackface

their skin to the point of blackface instead of just hiring models who were

instead of just hiring models who were

instead of just hiring models who were born with the aesthetic that these

born with the aesthetic that these

born with the aesthetic that these brands are clearly going for

that Cosmo article was pulled after

that Cosmo article was pulled after public outcry but the cycle is the same

public outcry but the cycle is the same

public outcry but the cycle is the same and when we’re presented with media that

and when we’re presented with media that

and when we’re presented with media that directly challenges what we’re used to

directly challenges what we’re used to

directly challenges what we’re used to seeing it can be a bit jarring every

seeing it can be a bit jarring every

seeing it can be a bit jarring every time I take belladonna into a new store

time I take belladonna into a new store

time I take belladonna into a new store I am prepared with my arguments I’m

I am prepared with my arguments I’m

I am prepared with my arguments I’m ready to defend it to neutralize the

ready to defend it to neutralize the

ready to defend it to neutralize the implication of having so many brown

implication of having so many brown

implication of having so many brown girls on my cover by now I’ve gotten

girls on my cover by now I’ve gotten

girls on my cover by now I’ve gotten used to the look on people’s faces that

used to the look on people’s faces that

used to the look on people’s faces that tells me they’re unsettled by what they

tells me they’re unsettled by what they

tells me they’re unsettled by what they see although sometimes they will just

see although sometimes they will just

see although sometimes they will just let me know outright take for instance

let me know outright take for instance

let me know outright take for instance the librarian who flips through the

the librarian who flips through the

the librarian who flips through the second issue and asks what is this some

second issue and asks what is this some

second issue and asks what is this some kind of black girl book what I want to

kind of black girl book what I want to

kind of black girl book what I want to say is it’s actually the city’s first

say is it’s actually the city’s first

say is it’s actually the city’s first fashion magazine and on a larger scale

fashion magazine and on a larger scale

fashion magazine and on a larger scale it’s the first black woman owned prints

it’s the first black woman owned prints

it’s the first black woman owned prints fashion publication to hit US markets in

fashion publication to hit US markets in

fashion publication to hit US markets in years

I didn’t say that because like the many

I didn’t say that because like the many people who will ask me variations of

people who will ask me variations of

people who will ask me variations of that question after her she wasn’t being

that question after her she wasn’t being

that question after her she wasn’t being malicious although it’s funny I’m always

malicious although it’s funny I’m always

malicious although it’s funny I’m always asked these questions by people who

asked these questions by people who

asked these questions by people who shelves hold rows and rows of paid

shelves hold rows and rows of paid

shelves hold rows and rows of paid subscriptions to white girl books and

subscriptions to white girl books and

subscriptions to white girl books and store owners whose floors are littered

store owners whose floors are littered

store owners whose floors are littered with copies of the most recent white

with copies of the most recent white

with copies of the most recent white girl books I walk into a bookstore and

girl books I walk into a bookstore and

girl books I walk into a bookstore and counts for cover models of color on a

counts for cover models of color on a

counts for cover models of color on a shelf holding over 30 fashion magazines

shelf holding over 30 fashion magazines

shelf holding over 30 fashion magazines in the issue that librarian was looking

in the issue that librarian was looking

in the issue that librarian was looking at the cover model was Korean and black

at the cover model was Korean and black

at the cover model was Korean and black girls were actually outnumbered I know

girls were actually outnumbered I know

girls were actually outnumbered I know because I cast them it’s just so unusual

because I cast them it’s just so unusual

because I cast them it’s just so unusual to see Brown models as the focal points

to see Brown models as the focal points

to see Brown models as the focal points in fashion photography and publishing

in fashion photography and publishing

in fashion photography and publishing that she had to ask there was a point

that she had to ask there was a point

that she had to ask there was a point when I felt like I couldn’t cast

when I felt like I couldn’t cast

when I felt like I couldn’t cast multiple black models in a series or I

multiple black models in a series or I

multiple black models in a series or I would risk my work becoming what only

would risk my work becoming what only

would risk my work becoming what only that black girl book I’ve spoken with

that black girl book I’ve spoken with

that black girl book I’ve spoken with photographers and publishers of color

photographers and publishers of color

photographers and publishers of color whose portfolios are mostly or even

whose portfolios are mostly or even

whose portfolios are mostly or even exclusively full of white models because

exclusively full of white models because

exclusively full of white models because sometimes minority creators feel a

sometimes minority creators feel a

sometimes minority creators feel a pressure to stick to the status quo or

pressure to stick to the status quo or

pressure to stick to the status quo or we risk killing our careers before

we risk killing our careers before

we risk killing our careers before they’ve even started in fact when

they’ve even started in fact when

they’ve even started in fact when getting ready to talk to you today I

getting ready to talk to you today I

getting ready to talk to you today I felt like I had to soften my words that

felt like I had to soften my words that

felt like I had to soften my words that I wouldn’t risk making a wood majority

I wouldn’t risk making a wood majority

I wouldn’t risk making a wood majority white audience to uncomfortable as

white audience to uncomfortable as

white audience to uncomfortable as marginalized creators we’re placed in

marginalized creators we’re placed in

marginalized creators we’re placed in this awkward position while we’re trying

this awkward position while we’re trying

this awkward position while we’re trying to create things that are new and fresh

to create things that are new and fresh

to create things that are new and fresh and diverse it feels like you can rock

and diverse it feels like you can rock

and diverse it feels like you can rock the boat but you can’t capsize it so ask

the boat but you can’t capsize it so ask

the boat but you can’t capsize it so ask me why I’m bored with the talks and the

me why I’m bored with the talks and the

me why I’m bored with the talks and the articles that ask do we have diversity

articles that ask do we have diversity

articles that ask do we have diversity problems

it is nothing new in the 19th century a

it is nothing new in the 19th century a black female sculptor named ed Manya

black female sculptor named ed Manya

black female sculptor named ed Manya Lewis deliberately sculpted busts with

Lewis deliberately sculpted busts with

Lewis deliberately sculpted busts with Eurocentric features so that white

Eurocentric features so that white

Eurocentric features so that white audiences would not miss read her work

audiences would not miss read her work

audiences would not miss read her work as self portraiture she just wanted to

as self portraiture she just wanted to

as self portraiture she just wanted to be as an artist and I think a lot of

be as an artist and I think a lot of

be as an artist and I think a lot of marginalized creators feel that way

marginalized creators feel that way

marginalized creators feel that way today too

today too

today too like we have to temper our arts it’s a

like we have to temper our arts it’s a

like we have to temper our arts it’s a better fit the mainstream if we want to

better fit the mainstream if we want to

better fit the mainstream if we want to get taken seriously and not get

get taken seriously and not get

get taken seriously and not get pigeonholed and personally I find it a

pigeonholed and personally I find it a

pigeonholed and personally I find it a little tiring that as a black female

little tiring that as a black female

little tiring that as a black female artist in 2017 I’m experiencing the same

artist in 2017 I’m experiencing the same

artist in 2017 I’m experiencing the same artistic claustrophobia that ammonia

artistic claustrophobia that ammonia

artistic claustrophobia that ammonia Lewis experienced in the 19th century a

Lewis experienced in the 19th century a

Lewis experienced in the 19th century a hundred and ten years is a long time to

hundred and ten years is a long time to

hundred and ten years is a long time to wait for these conversations to shift to

wait for these conversations to shift to

wait for these conversations to shift to action I genuinely believe that we can

action I genuinely believe that we can

action I genuinely believe that we can change the media landscape but we’re

change the media landscape but we’re

change the media landscape but we’re going to have to be critical about what

going to have to be critical about what

going to have to be critical about what we consume and why we create what we do

we consume and why we create what we do

we consume and why we create what we do calling out racial bias and media

calling out racial bias and media

calling out racial bias and media doesn’t mean that I’m playing the victim

doesn’t mean that I’m playing the victim

doesn’t mean that I’m playing the victim and it doesn’t mean that I’m attacking

and it doesn’t mean that I’m attacking

and it doesn’t mean that I’m attacking you for not noticing it aggressive

you for not noticing it aggressive

you for not noticing it aggressive defensive ‘no swen it comes to race has

defensive ‘no swen it comes to race has

defensive ‘no swen it comes to race has to stop and we also need to recognize

to stop and we also need to recognize

to stop and we also need to recognize our implicit biases in other areas too

our implicit biases in other areas too

our implicit biases in other areas too for instance I had to acknowledge that I

for instance I had to acknowledge that I

for instance I had to acknowledge that I don’t publish enough physical diversity

don’t publish enough physical diversity

don’t publish enough physical diversity now part of that is because fashionable

now part of that is because fashionable

now part of that is because fashionable plus-sized clothing isn’t always as

plus-sized clothing isn’t always as

plus-sized clothing isn’t always as easily accessible but that’s a different

easily accessible but that’s a different

easily accessible but that’s a different talk however instead of copping out

talk however instead of copping out

talk however instead of copping out instead of saying curvy girls can’t sell

instead of saying curvy girls can’t sell

instead of saying curvy girls can’t sell fashion or they don’t have the look I

fashion or they don’t have the look I

fashion or they don’t have the look I reach out to creative directors who have

reach out to creative directors who have

reach out to creative directors who have access that I don’t because that is my

access that I don’t because that is my

access that I don’t because that is my responsibility as an artist to do better

responsibility as an artist to do better

responsibility as an artist to do better and

and

and an audience it is your responsibility to

an audience it is your responsibility to

an audience it is your responsibility to demand better I didn’t start a fashion

demand better I didn’t start a fashion

demand better I didn’t start a fashion magazine when I was 19 because I wanted

magazine when I was 19 because I wanted

magazine when I was 19 because I wanted to hemorrhage money and stress out about

to hemorrhage money and stress out about

to hemorrhage money and stress out about print deadlines every quarter I started

print deadlines every quarter I started

print deadlines every quarter I started it because I needed to create more of

it because I needed to create more of

it because I needed to create more of the types of images that I wish I had

the types of images that I wish I had

the types of images that I wish I had seen when I was growing up images that

seen when I was growing up images that

seen when I was growing up images that reject the idea that women of color only

reject the idea that women of color only

reject the idea that women of color only exists as tokens or the background

exists as tokens or the background

exists as tokens or the background characters in someone else’s story I

characters in someone else’s story I

characters in someone else’s story I create and publish arts that rejects the

create and publish arts that rejects the

create and publish arts that rejects the idea that women who look like me can’t

idea that women who look like me can’t

idea that women who look like me can’t sell you beauty or that models of color

sell you beauty or that models of color

sell you beauty or that models of color can’t sell you luxury or glamour but

can’t sell you luxury or glamour but

can’t sell you luxury or glamour but I’ll do my part okay I will continue to

I’ll do my part okay I will continue to

I’ll do my part okay I will continue to create however I challenge you to

create however I challenge you to

create however I challenge you to consider what you consume your favorite

consider what you consume your favorite

consider what you consume your favorite publications brands and companies they

publications brands and companies they

publications brands and companies they will listen but it is your job to make

will listen but it is your job to make

will listen but it is your job to make them thank you

”

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