so I’m the co-founder of Archer I do this with Curtis Bening he’s also in the
this with Curtis Bening he’s also in the
this with Curtis Bening he’s also in the room here
room here
room here I’m the one on the right and he’s on the
I’m the one on the right and he’s on the
I’m the one on the right and he’s on the left and we are after Arthur and we are
left and we are after Arthur and we are
left and we are after Arthur and we are in a platform where you can discover art
in a platform where you can discover art
in a platform where you can discover art we have two platforms where you can do
we have two platforms where you can do
we have two platforms where you can do that one of this is our app I don’t know
that one of this is our app I don’t know
that one of this is our app I don’t know if you guys familiar with tinder yeah
if you guys familiar with tinder yeah
if you guys familiar with tinder yeah it’s kind of a tender for art you can
it’s kind of a tender for art you can
it’s kind of a tender for art you can swipe art you can start your own
swipe art you can start your own
swipe art you can start your own collection and artists can upload their
collection and artists can upload their
collection and artists can upload their art for free on it and can sell and can
art for free on it and can sell and can
art for free on it and can sell and can get in touch with collectors she just
get in touch with collectors she just
get in touch with collectors she just can swipe like this like and you can
can swipe like this like and you can
can swipe like this like and you can start getting a chat with artists so
start getting a chat with artists so
start getting a chat with artists so this talks about connections and what we
this talks about connections and what we
this talks about connections and what we are doing with this app is literally in
are doing with this app is literally in
are doing with this app is literally in connection between art lovers with
connection between art lovers with
connection between art lovers with artists but I’m not gonna do this whole
artists but I’m not gonna do this whole
artists but I’m not gonna do this whole talk about our our second platform is
talk about our our second platform is
talk about our our second platform is our Instagram account and like any bar
our Instagram account and like any bar
our Instagram account and like any bar would have definitely called it his our
would have definitely called it his our
would have definitely called it his our blog and we posting hard on it and just
blog and we posting hard on it and just
blog and we posting hard on it and just our that we like and yeah we have more
our that we like and yeah we have more
our that we like and yeah we have more than a half million followers and I will
than a half million followers and I will
than a half million followers and I will talk about that later on in order to
talk about that later on in order to
talk about that later on in order to success on Instagram I want to do this
success on Instagram I want to do this
success on Instagram I want to do this talk about the connection between online
talk about the connection between online
talk about the connection between online art and offline art and how we couldn’t
art and offline art and how we couldn’t
art and offline art and how we couldn’t connect those worlds but first I want to
connect those worlds but first I want to
connect those worlds but first I want to talk about how we got into art because
talk about how we got into art because
talk about how we got into art because it has a lot a lot to do with the
it has a lot a lot to do with the
it has a lot a lot to do with the connection between of lard
connection between of lard
connection between of lard I just a city where we come from it’s
I just a city where we come from it’s
I just a city where we come from it’s all mirror probably nobody knows it it’s
all mirror probably nobody knows it it’s
all mirror probably nobody knows it it’s close to Amsterdam everybody knows it
close to Amsterdam everybody knows it
close to Amsterdam everybody knows it this city like it’s in the Netherlands
this city like it’s in the Netherlands
this city like it’s in the Netherlands and if you ask somebody in the
and if you ask somebody in the
and if you ask somebody in the Netherlands from like what’s the city
Netherlands from like what’s the city
Netherlands from like what’s the city you don’t want to live in it’s probably
you don’t want to live in it’s probably
you don’t want to live in it’s probably the first or like the second or the
the first or like the second or the
the first or like the second or the third answer and it has a lot to do with
third answer and it has a lot to do with
third answer and it has a lot to do with now not a lot to do but like one of the
now not a lot to do but like one of the
now not a lot to do but like one of the many reasons people don’t want to live
many reasons people don’t want to live
many reasons people don’t want to live in the city is because there is no art
in the city is because there is no art
in the city is because there is no art in it don’t have museums they don’t have
in it don’t have museums they don’t have
in it don’t have museums they don’t have galleries you don’t have art schools
galleries you don’t have art schools
galleries you don’t have art schools like it’s not nothing compared to London
like it’s not nothing compared to London
like it’s not nothing compared to London and so we both come from the city and we
and so we both come from the city and we
and so we both come from the city and we don’t grew up with art because we didn’t
don’t grew up with art because we didn’t
don’t grew up with art because we didn’t get in touch with it but we got in touch
get in touch with it but we got in touch
get in touch with it but we got in touch with hip-hop music we listened lots of
with hip-hop music we listened lots of
with hip-hop music we listened lots of help of music so then that’s how we got
help of music so then that’s how we got
help of music so then that’s how we got into art my favorite artist is Kanye
into art my favorite artist is Kanye
into art my favorite artist is Kanye West and and and Kanye’s really into art
West and and and Kanye’s really into art
West and and and Kanye’s really into art like he rapping a lot about art about
like he rapping a lot about art about
like he rapping a lot about art about artist and album covers it’s always from
artist and album covers it’s always from
artist and album covers it’s always from like artists like this graduation is
like artists like this graduation is
like artists like this graduation is Takashi Murakami this is album My
Takashi Murakami this is album My
Takashi Murakami this is album My Beautiful Dark Twisted Fantasy it’s
Beautiful Dark Twisted Fantasy it’s
Beautiful Dark Twisted Fantasy it’s George Conda and anyway in heartbreak
George Conda and anyway in heartbreak
George Conda and anyway in heartbreak status cause so yeah so I’m getting into
status cause so yeah so I’m getting into
status cause so yeah so I’m getting into art because like Kanye is rapping about
art because like Kanye is rapping about
art because like Kanye is rapping about it I think like if going any thinks it’s
it I think like if going any thinks it’s
it I think like if going any thinks it’s cool like it’s probably his school and
cool like it’s probably his school and
cool like it’s probably his school and he was rapping about all the artists and
he was rapping about all the artists and
he was rapping about all the artists and I was getting into art a search parties
I was getting into art a search parties
I was getting into art a search parties and in 2013 Jesse made a song a Picasso
and in 2013 Jesse made a song a Picasso
and in 2013 Jesse made a song a Picasso baby you can see it here it was in the
baby you can see it here it was in the
baby you can see it here it was in the pace gallery in New York it was the
pace gallery in New York it was the
pace gallery in New York it was the video and with Marina Abramovic and in
video and with Marina Abramovic and in
video and with Marina Abramovic and in this song is rapping about all those
this song is rapping about all those
this song is rapping about all those artists in art history like Francis
artists in art history like Francis
artists in art history like Francis Bacon Basquiat George condo and rappers
Bacon Basquiat George condo and rappers
Bacon Basquiat George condo and rappers really like to rap about expensive
really like to rap about expensive
really like to rap about expensive things that they own so art is a really
things that they own so art is a really
things that they own so art is a really good subject to do that for and he was
good subject to do that for and he was
good subject to do that for and he was rapping like I won a Rothko and I was
rapping like I won a Rothko and I was
rapping like I won a Rothko and I was like I would also rock yeah but I didn’t
like I would also rock yeah but I didn’t
like I would also rock yeah but I didn’t know what it was I think what maybe it
know what it was I think what maybe it
know what it was I think what maybe it was like an expensive watch or like a
was like an expensive watch or like a
was like an expensive watch or like a champagne brand and I was looking for
champagne brand and I was looking for
champagne brand and I was looking for Rutgers is really cool and in in the
Rutgers is really cool and in in the
Rutgers is really cool and in in the Netherlands was just an exhibition about
Netherlands was just an exhibition about
Netherlands was just an exhibition about what Co was not in our mirror it was in
what Co was not in our mirror it was in
what Co was not in our mirror it was in different City and I was really amazed
different City and I was really amazed
different City and I was really amazed by all those artworks and I was really
by all those artworks and I was really
by all those artworks and I was really getting into art and me and my
getting into art and me and my
getting into art and me and my co-founder were thinking okay if you’re
co-founder were thinking okay if you’re
co-founder were thinking okay if you’re rapping work I want a Picasso and we
rapping work I want a Picasso and we
rapping work I want a Picasso and we can’t afford a Picasso
can’t afford a Picasso
can’t afford a Picasso so how maybe there’s an because were in
so how maybe there’s an because were in
so how maybe there’s an because were in this generation that we maybe can buy so
this generation that we maybe can buy so
this generation that we maybe can buy so we started looking online for all those
we started looking online for all those
we started looking online for all those artists from this generation and we
artists from this generation and we
artists from this generation and we still couldn’t afford this work but we
still couldn’t afford this work but we
still couldn’t afford this work but we made the documents with all those
made the documents with all those
made the documents with all those artists and all those artworks and we
artists and all those artworks and we
artists and all those artworks and we had so many
had so many
had so many artworks in the document so we started
artworks in the document so we started
artworks in the document so we started blogging about it we first started on
blogging about it we first started on
blogging about it we first started on similar and later we start on Instagram
similar and later we start on Instagram
similar and later we start on Instagram and we really started getting really big
and we really started getting really big
and we really started getting really big so it’s how it looks like on Instagram
so it’s how it looks like on Instagram
so it’s how it looks like on Instagram and in the beginning it starts quickly
and in the beginning it starts quickly
and in the beginning it starts quickly we started quickly growing every day
we started quickly growing every day
we started quickly growing every day more than hundred followers and really
more than hundred followers and really
more than hundred followers and really important people in the art world
important people in the art world
important people in the art world started following us was like white cube
started following us was like white cube
started following us was like white cube artsy people from Christie’s important
artsy people from Christie’s important
artsy people from Christie’s important collectors and all people are looking
collectors and all people are looking
collectors and all people are looking back I wish the collector following and
back I wish the collector following and
back I wish the collector following and they followed us so we started growing
they followed us so we started growing
they followed us so we started growing growing and every day we post probably
growing and every day we post probably
growing and every day we post probably three four times a day we posting
three four times a day we posting
three four times a day we posting artworks on our page and we use yeah we
artworks on our page and we use yeah we
artworks on our page and we use yeah we tell the titles artwork and the name of
tell the titles artwork and the name of
tell the titles artwork and the name of the artist and yeah start really growing
the artist and yeah start really growing
the artist and yeah start really growing and these are like impressing months
and these are like impressing months
and these are like impressing months we’ve got more than 33 million press a
we’ve got more than 33 million press a
we’ve got more than 33 million press a month and if you see what’s really
month and if you see what’s really
month and if you see what’s really interesting I think about it is if you
interesting I think about it is if you
interesting I think about it is if you see the demographic of our followers its
see the demographic of our followers its
see the demographic of our followers its are really young and if you go to a
are really young and if you go to a
are really young and if you go to a gallery opening like this not
gallery opening like this not
gallery opening like this not demographic you see like so they think
demographic you see like so they think
demographic you see like so they think we really prove that we can you reach
we really prove that we can you reach
we really prove that we can you reach youth with art and people are really
youth with art and people are really
youth with art and people are really interesting art but people don’t really
interesting art but people don’t really
interesting art but people don’t really from our s really don’t want to go to a
from our s really don’t want to go to a
from our s really don’t want to go to a gallery because if you can feel really
gallery because if you can feel really
gallery because if you can feel really fired like you someone almost I’m
fired like you someone almost I’m
fired like you someone almost I’m looking at you like what are you doing
looking at you like what are you doing
looking at you like what are you doing here like you don’t can afford us work
here like you don’t can afford us work
here like you don’t can afford us work so go that’s not what they’re thinking
so go that’s not what they’re thinking
so go that’s not what they’re thinking but I get a feeling and I think a lot of
but I get a feeling and I think a lot of
but I get a feeling and I think a lot of people have that so on Instagram you
people have that so on Instagram you
people have that so on Instagram you don’t have the feeling you really feel
don’t have the feeling you really feel
don’t have the feeling you really feel comfortable you don’t really feel
comfortable you don’t really feel
comfortable you don’t really feel comfortable by just in your bed or
comfortable by just in your bed or
comfortable by just in your bed or hiking your room and going through all
hiking your room and going through all
hiking your room and going through all those galleries and searching for art is
those galleries and searching for art is
those galleries and searching for art is it’s really easy that I’m secure
it’s really easy that I’m secure
it’s really easy that I’m secure Instagram really lowers the barrier to
Instagram really lowers the barrier to
Instagram really lowers the barrier to finding art and I want to give you an
finding art and I want to give you an
finding art and I want to give you an example of that we posted the team lab
example of that we posted the team lab
example of that we posted the team lab exhibition like someone Norika from team
exhibition like someone Norika from team
exhibition like someone Norika from team lab is here so I was really really cool
lab is here so I was really really cool
lab is here so I was really really cool and it was at the page gallery in London
and it was at the page gallery in London
and it was at the page gallery in London and
and
and we posted a video of it and as you can
we posted a video of it and as you can
we posted a video of it and as you can see like people are really commenting on
see like people are really commenting on
see like people are really commenting on it about like can we go see this please
it about like can we go see this please
it about like can we go see this please and I want to die I don’t know that’s
maybe no Rico can tell something about
maybe no Rico can tell something about that not what people are really coming
that not what people are really coming
that not what people are really coming to class let’s go and these are probably
to class let’s go and these are probably
to class let’s go and these are probably the people that don’t walk about Mayfair
the people that don’t walk about Mayfair
the people that don’t walk about Mayfair and going into galleries but they
and going into galleries but they
and going into galleries but they discover it online it’s covered to our
discover it online it’s covered to our
discover it online it’s covered to our brand to our page and so they want to
brand to our page and so they want to
brand to our page and so they want to experience art in real life and I want
experience art in real life and I want
experience art in real life and I want to give our example like this a
to give our example like this a
to give our example like this a roughed-up painting and if you see like
roughed-up painting and if you see like
roughed-up painting and if you see like Rocco painting on your phone it’s very
Rocco painting on your phone it’s very
Rocco painting on your phone it’s very different and if you see it in real life
different and if you see it in real life
different and if you see it in real life because I think if you want to
because I think if you want to
because I think if you want to experience art you have to see it in
experience art you have to see it in
experience art you have to see it in real life and that’s what like internet
real life and that’s what like internet
real life and that’s what like internet can yeah it can give you that so even it
can yeah it can give you that so even it
can yeah it can give you that so even it like on this big screen a Rutger like it
like on this big screen a Rutger like it
like on this big screen a Rutger like it don’t look really good they don’t get
don’t look really good they don’t get
don’t look really good they don’t get the experience if you see it in real
the experience if you see it in real
the experience if you see it in real life so a lot of people that come new to
life so a lot of people that come new to
life so a lot of people that come new to the art world and our light art started
the art world and our light art started
the art world and our light art started saying that everything is going to move
saying that everything is going to move
saying that everything is going to move online and I think a lot of the art was
online and I think a lot of the art was
online and I think a lot of the art was it going to move or not move online for
it going to move or not move online for
it going to move or not move online for example discovering art but also a
example discovering art but also a
example discovering art but also a buying art but I think to really
buying art but I think to really
buying art but I think to really experience art you have to see that
experience art you have to see that
experience art you have to see that offline so that’s what we want to do and
offline so that’s what we want to do and
offline so that’s what we want to do and we did a show this year two months ago
we did a show this year two months ago
we did a show this year two months ago at a unit London it’s in gallery and so
at a unit London it’s in gallery and so
at a unit London it’s in gallery and so and the air gallery asked us because we
and the air gallery asked us because we
and the air gallery asked us because we creating or art online on our Instagram
creating or art online on our Instagram
creating or art online on our Instagram and they asked if we can do this offline
and they asked if we can do this offline
and they asked if we can do this offline so we gave show in unit London and the
so we gave show in unit London and the
so we gave show in unit London and the owners of those guys are also really
owners of those guys are also really
owners of those guys are also really young and really aware of social media
young and really aware of social media
young and really aware of social media and how they know how to use it and the
and how they know how to use it and the
and how they know how to use it and the show was like not very humble to say but
show was like not very humble to say but
show was like not very humble to say but it was like a big success people were
it was like a big success people were
it was like a big success people were standing in line in the rain to get into
standing in line in the rain to get into
standing in line in the rain to get into the gallery opening the three other
the gallery opening the three other
the gallery opening the three other people can get in the gallery but like
people can get in the gallery but like
people can get in the gallery but like 2,000 people bar tickets I get tickets
2,000 people bar tickets I get tickets
2,000 people bar tickets I get tickets to get in and the artists in the show
to get in and the artists in the show
to get in and the artists in the show were not really there were really good
were not really there were really good
were not really there were really good arts but not dead known artists it like
arts but not dead known artists it like
arts but not dead known artists it like of course you can there are lines you
of course you can there are lines you
of course you can there are lines you get to see the Mona Lisa a bit like
get to see the Mona Lisa a bit like
get to see the Mona Lisa a bit like we’re not dead artworks so people really
we’re not dead artworks so people really
we’re not dead artworks so people really standing in line because they know our
standing in line because they know our
standing in line because they know our brand they know like the gallery and if
brand they know like the gallery and if
brand they know like the gallery and if you
you
you comfortable coming just was a lot of
comfortable coming just was a lot of
comfortable coming just was a lot of young people coming up and we saw like
young people coming up and we saw like
young people coming up and we saw like most works already before a show because
most works already before a show because
most works already before a show because we posted on Instagram and also the PR
we posted on Instagram and also the PR
we posted on Instagram and also the PR of the show was really good like the New
of the show was really good like the New
of the show was really good like the New York Times wrote about it I love that
York Times wrote about it I love that
York Times wrote about it I love that like the finished Times wrote about it
like the finished Times wrote about it
like the finished Times wrote about it art net world about it and those
art net world about it and those
art net world about it and those journalists were like I don’t say like
journalists were like I don’t say like
journalists were like I don’t say like old people were like people that were
old people were like people that were
old people were like people that were really working along in the art world
really working along in the art world
really working along in the art world and I never like really like what’s
and I never like really like what’s
and I never like really like what’s going on like Instagram is just to take
going on like Instagram is just to take
going on like Instagram is just to take selfies right or I’d like to make photos
selfies right or I’d like to make photos
selfies right or I’d like to make photos of your food or something
of your food or something
of your food or something and what are these guys from the 20
and what are these guys from the 20
and what are these guys from the 20 years olds like doing and how did he get
years olds like doing and how did he get
years olds like doing and how did he get the show and are people standing in line
the show and are people standing in line
the show and are people standing in line to get in and like this whole lot of
to get in and like this whole lot of
to get in and like this whole lot of works and like the finish times were
works and like the finish times were
works and like the finish times were like routing about like our like people
like routing about like our like people
like routing about like our like people influential people like a bread girl if
influential people like a bread girl if
influential people like a bread girl if you see Manipuri and like ants who are
you see Manipuri and like ants who are
you see Manipuri and like ants who are following us like what is going on and I
following us like what is going on and I
following us like what is going on and I think here we prove like that we can
think here we prove like that we can
think here we prove like that we can connect like the online world with
connect like the online world with
connect like the online world with offline world and that people from the
offline world and that people from the
offline world and that people from the art world are really looking like okay
art world are really looking like okay
art world are really looking like okay what’s going on what’s what’s the new
what’s going on what’s what’s the new
what’s going on what’s what’s the new thing so yes that’s what we want to do
thing so yes that’s what we want to do
thing so yes that’s what we want to do more like we want to give more shells we
more like we want to give more shells we
more like we want to give more shells we do our next show like in New York in
do our next show like in New York in
do our next show like in New York in March and everybody’s invited it will be
March and everybody’s invited it will be
March and everybody’s invited it will be in 2018 we need some more time to
in 2018 we need some more time to
in 2018 we need some more time to prepare but what we also got to do is
prepare but what we also got to do is
prepare but what we also got to do is the place where I feel most connected to
the place where I feel most connected to
the place where I feel most connected to artist is an artist studio if you can
artist is an artist studio if you can
artist is an artist studio if you can talk with artists and we get a lot of
talk with artists and we get a lot of
talk with artists and we get a lot of requests now from artists that want to
requests now from artists that want to
requests now from artists that want to go that we want to go to the studio
go that we want to go to the studio
go that we want to go to the studio probably because they want to get post
probably because they want to get post
probably because they want to get post on your page but I really like the
on your page but I really like the
on your page but I really like the studio Fissel you can talk with artists
studio Fissel you can talk with artists
studio Fissel you can talk with artists you can see they’re working on like a
you can see they’re working on like a
you can see they’re working on like a white canvas and they’re all day in that
white canvas and they’re all day in that
white canvas and they’re all day in that studio alone working and listening to
studio alone working and listening to
studio alone working and listening to music and that’s a place where I feel
music and that’s a place where I feel
music and that’s a place where I feel most connected to the artists so we want
most connected to the artists so we want
most connected to the artists so we want to use or reach to tell that story about
to use or reach to tell that story about
to use or reach to tell that story about the artist to show to show them the
the artist to show to show them the
the artist to show to show them the studio and work with them and also make
studio and work with them and also make
studio and work with them and also make more affordable works because if you see
more affordable works because if you see
more affordable works because if you see the demographic like a lot of people can
the demographic like a lot of people can
the demographic like a lot of people can afford those works and I think if you
afford those works and I think if you
afford those works and I think if you really want to connect with the artist
really want to connect with the artist
really want to connect with the artist you have to tell the story you have to
you have to tell the story you have to
you have to tell the story you have to show them your studio fist and you have
show them your studio fist and you have
show them your studio fist and you have to be able to collect where
to be able to collect where
to be able to collect where so we probably would choose 69 artists
so we probably would choose 69 artists
so we probably would choose 69 artists and make limited-edition works with them
and make limited-edition works with them
and make limited-edition works with them so we can let people more connect with
so we can let people more connect with
so we can let people more connect with us artists so our goal like for the
us artists so our goal like for the
us artists so our goal like for the future is to work of the use or reach in
future is to work of the use or reach in
future is to work of the use or reach in a good way so we can connect like our
a good way so we can connect like our
a good way so we can connect like our community of art lovers with the next
community of art lovers with the next
community of art lovers with the next generation of Picasso’s no matter
generation of Picasso’s no matter
generation of Picasso’s no matter [Applause]
”
Be First to Comment