it was a quiet Saturday evening back in September of 2015 my wife and I were
September of 2015 my wife and I were
September of 2015 my wife and I were enjoying a family dinner at her parents
enjoying a family dinner at her parents
enjoying a family dinner at her parents house and I was discussing some
house and I was discussing some
house and I was discussing some important business ideas that I was
important business ideas that I was
important business ideas that I was currently working on my wife’s father
currently working on my wife’s father
currently working on my wife’s father Tim casually mentioned that I should
Tim casually mentioned that I should
Tim casually mentioned that I should start a Grand Junction grilled subs
start a Grand Junction grilled subs
start a Grand Junction grilled subs because they are some of the best
because they are some of the best
because they are some of the best sandwiches that he has ever had after
sandwiches that he has ever had after
sandwiches that he has ever had after the seed was planted I was determined to
the seed was planted I was determined to
the seed was planted I was determined to make this idea come to fruition because
make this idea come to fruition because
make this idea come to fruition because I was also a big fan I ended up calling
I was also a big fan I ended up calling
I was also a big fan I ended up calling the original Grand Junction every single
the original Grand Junction every single
the original Grand Junction every single day for over a month and my persistence
day for over a month and my persistence
day for over a month and my persistence finally paid off we opened our store in
finally paid off we opened our store in
finally paid off we opened our store in Bismarck North Dakota on August 22nd
Bismarck North Dakota on August 22nd
Bismarck North Dakota on August 22nd 2016 and we are now currently developing
2016 and we are now currently developing
2016 and we are now currently developing a feasible franchise model to replicate
a feasible franchise model to replicate
a feasible franchise model to replicate our store nationwide workplace culture
our store nationwide workplace culture
our store nationwide workplace culture is a popular topic that is discussed
is a popular topic that is discussed
is a popular topic that is discussed frequently I’m here today to share how
frequently I’m here today to share how
frequently I’m here today to share how we’ve developed a special culture that
we’ve developed a special culture that
we’ve developed a special culture that has caught the eye of several people as
has caught the eye of several people as
has caught the eye of several people as well as dive into what culture looks
well as dive into what culture looks
well as dive into what culture looks like through my lens which I refer to as
like through my lens which I refer to as
like through my lens which I refer to as the arrow of culture some businesses in
the arrow of culture some businesses in
the arrow of culture some businesses in the restaurant industry unfortunately do
the restaurant industry unfortunately do
the restaurant industry unfortunately do not prioritize workplace culture and
not prioritize workplace culture and
not prioritize workplace culture and this definitely shows in their high
this definitely shows in their high
this definitely shows in their high employee turnover rates with that being
employee turnover rates with that being
employee turnover rates with that being said according to the Bureau of Labor
said according to the Bureau of Labor
said according to the Bureau of Labor Statistics the turnover rate in the
Statistics the turnover rate in the
Statistics the turnover rate in the economies hospitality segment rose to 72
economies hospitality segment rose to 72
economies hospitality segment rose to 72 point one percent in 2015 our low wages
point one percent in 2015 our low wages
point one percent in 2015 our low wages to blame for high turnover in the
to blame for high turnover in the
to blame for high turnover in the restaurant industry can we challenge the
restaurant industry can we challenge the
restaurant industry can we challenge the status quo and make jobs rewarding
status quo and make jobs rewarding
status quo and make jobs rewarding enough for people to get excited about
enough for people to get excited about
enough for people to get excited about them day in and day out I think that we
them day in and day out I think that we
them day in and day out I think that we can I have been fascinated with this
can I have been fascinated with this
can I have been fascinated with this topic for the last two years and I
topic for the last two years and I
topic for the last two years and I believe that the restaurant industry has
believe that the restaurant industry has
believe that the restaurant industry has a lot of room to grow in terms of
a lot of room to grow in terms of
a lot of room to grow in terms of workplace culture when is the last time
workplace culture when is the last time
workplace culture when is the last time that you stepped foot in a fast casual
that you stepped foot in a fast casual
that you stepped foot in a fast casual restaurant and felt that the staff cared
restaurant and felt that the staff cared
restaurant and felt that the staff cared about you or the place they work well I
about you or the place they work well I
about you or the place they work well I believe they should care this is
believe they should care this is
believe they should care this is accomplished by implementing a grand
accomplished by implementing a grand
accomplished by implementing a grand workplace culture our acronym care and
workplace culture our acronym care and
workplace culture our acronym care and using the arrow of culture a large
using the arrow of culture a large
using the arrow of culture a large segment of our culture is grand growth
segment of our culture is grand growth
segment of our culture is grand growth grande training and grand development
grande training and grand development
grande training and grand development and growth starts with investing time
and growth starts with investing time
and growth starts with investing time and energy into your people even if this
and energy into your people even if this
and energy into your people even if this is just a stepping stone in their career
is just a stepping stone in their career
is just a stepping stone in their career path our succession plan is to always
path our succession plan is to always
path our succession plan is to always promote from within and to keep
promote from within and to keep
promote from within and to keep nurturing motivated employees to
nurturing motivated employees to
nurturing motivated employees to continue moving up in our company
continue moving up in our company
continue moving up in our company remember to create wealth you must start
remember to create wealth you must start
remember to create wealth you must start your business that is capable of scaling
your business that is capable of scaling
your business that is capable of scaling otherwise the upside will be capped and
otherwise the upside will be capped and
otherwise the upside will be capped and your downside will be unlimited next we
your downside will be unlimited next we
your downside will be unlimited next we focus on employee development how do we
focus on employee development how do we
focus on employee development how do we prepare them from the next chapter of
prepare them from the next chapter of
prepare them from the next chapter of their lives even if it is just a
their lives even if it is just a
their lives even if it is just a temporary job for team development we
temporary job for team development we
temporary job for team development we focus on soft skills such as critical
focus on soft skills such as critical
focus on soft skills such as critical thinking emotional intelligence and
thinking emotional intelligence and
thinking emotional intelligence and interpersonal communication it doesn’t
interpersonal communication it doesn’t
interpersonal communication it doesn’t matter if you are selling insurance or
matter if you are selling insurance or
matter if you are selling insurance or selling sandwiches these soft skills are
selling sandwiches these soft skills are
selling sandwiches these soft skills are key for effective development training
key for effective development training
key for effective development training is also a crucial step when it comes to
is also a crucial step when it comes to
is also a crucial step when it comes to employee retention and happiness at work
employee retention and happiness at work
employee retention and happiness at work why do we have employees that treat
why do we have employees that treat
why do we have employees that treat their customers like royalty and will
their customers like royalty and will
their customers like royalty and will jump off of a cliff for us the answer is
jump off of a cliff for us the answer is
jump off of a cliff for us the answer is they are trained properly and exude
they are trained properly and exude
they are trained properly and exude confidence because of their training
confidence because of their training
confidence because of their training with that being said one of the most
with that being said one of the most
with that being said one of the most important training programs that we have
important training programs that we have
important training programs that we have implemented is caste the C stands for
implemented is caste the C stands for
implemented is caste the C stands for clean the a stands for ask the customer
clean the a stands for ask the customer
clean the a stands for ask the customer everything is the S stands for stickers
everything is the S stands for stickers
everything is the S stands for stickers to kids and the T stands for thanked the
to kids and the T stands for thanked the
to kids and the T stands for thanked the customer this has been instrumental to
customer this has been instrumental to
customer this has been instrumental to our success and my team knows how
our success and my team knows how
our success and my team knows how important this is to me next I came up
important this is to me next I came up
important this is to me next I came up with an acronym that has been our
with an acronym that has been our
with an acronym that has been our guiding light when it comes to our
guiding light when it comes to our
guiding light when it comes to our culture and it is because we care
culture and it is because we care
culture and it is because we care culture always resonates everywhere care
culture always resonates everywhere care
culture always resonates everywhere care who are you Wednesdays is how this care
who are you Wednesdays is how this care
who are you Wednesdays is how this care initiative began every Wednesday our
initiative began every Wednesday our
initiative began every Wednesday our entire team is expected to ask their
entire team is expected to ask their
entire team is expected to ask their co-workers a personal question a new
co-workers a personal question a new
co-workers a personal question a new employee started that I wasn’t quite
employee started that I wasn’t quite
employee started that I wasn’t quite able to connect with my extroverted
able to connect with my extroverted
able to connect with my extroverted personality was not meshing with his
personality was not meshing with his
personality was not meshing with his introverted personality so one day I
introverted personality so one day I
introverted personality so one day I decided to ask him if I went to your DVR
decided to ask him if I went to your DVR
decided to ask him if I went to your DVR list at home what would the be the top
list at home what would the be the top
list at home what would the be the top show that I find recorded he answered
show that I find recorded he answered
show that I find recorded he answered taboo and the reaction on my face
taboo and the reaction on my face
taboo and the reaction on my face created an immediate connection I told
created an immediate connection I told
created an immediate connection I told him that I love that show and you would
him that I love that show and you would
him that I love that show and you would find it on my DVR at home as well
find it on my DVR at home as well
find it on my DVR at home as well other questions include bucket list
other questions include bucket list
other questions include bucket list items funny stories hobbies interest and
items funny stories hobbies interest and
items funny stories hobbies interest and so much more very very powerful stuff if
so much more very very powerful stuff if
so much more very very powerful stuff if you’re at our store on a Wednesday you
you’re at our store on a Wednesday you
you’re at our store on a Wednesday you might catch my brother also known as GM
might catch my brother also known as GM
might catch my brother also known as GM Jerrod singing who are you
Jerrod singing who are you
Jerrod singing who are you whoo-whoo-whoo-whoo sorry about that I’m
whoo-whoo-whoo-whoo sorry about that I’m
whoo-whoo-whoo-whoo sorry about that I’m a drummer and definitely not a singer my
a drummer and definitely not a singer my
a drummer and definitely not a singer my dad who is here in the audience is the
dad who is here in the audience is the
dad who is here in the audience is the singer in the family so hopefully I was
singer in the family so hopefully I was
singer in the family so hopefully I was acceptable dad next is fist bump Friday
acceptable dad next is fist bump Friday
acceptable dad next is fist bump Friday we definitely could not do a traditional
we definitely could not do a traditional
we definitely could not do a traditional casual Friday because most of my team
casual Friday because most of my team
casual Friday because most of my team would probably show up in sweatpants and
would probably show up in sweatpants and
would probably show up in sweatpants and holey shorts our team has always fist
holey shorts our team has always fist
holey shorts our team has always fist bumped a lot so it’s very easy for us to
bumped a lot so it’s very easy for us to
bumped a lot so it’s very easy for us to make a day dedicated to it
make a day dedicated to it
make a day dedicated to it fist bump Friday really injects
fist bump Friday really injects
fist bump Friday really injects positivity into the air and now even
positivity into the air and now even
positivity into the air and now even customers engage in the fun
customers engage in the fun
customers engage in the fun our last piece of care is shoot out
our last piece of care is shoot out
our last piece of care is shoot out Sundays what happens is is anyone can
Sundays what happens is is anyone can
Sundays what happens is is anyone can challenge two people to a fun shootout
challenge two people to a fun shootout
challenge two people to a fun shootout and this even includes customers for
and this even includes customers for
and this even includes customers for example if miles is in the lobby
example if miles is in the lobby
example if miles is in the lobby cleaning tables and Johnny is nearby
cleaning tables and Johnny is nearby
cleaning tables and Johnny is nearby stocking straws I could call out miles
stocking straws I could call out miles
stocking straws I could call out miles and Johnny shoot out they would then
and Johnny shoot out they would then
and Johnny shoot out they would then have to draw their hands up as quickly
have to draw their hands up as quickly
have to draw their hands up as quickly as possible and point them at the other
as possible and point them at the other
as possible and point them at the other person like this the person that does is
person like this the person that does is
person like this the person that does is the quickest wins and sometimes the
the quickest wins and sometimes the
the quickest wins and sometimes the winner even gets a prize last but not
winner even gets a prize last but not
winner even gets a prize last but not least I’m going to discuss the most
least I’m going to discuss the most
least I’m going to discuss the most important aspect of our company the
important aspect of our company the
important aspect of our company the arrow of culture my amazing friend Eric
arrow of culture my amazing friend Eric
arrow of culture my amazing friend Eric cacciatore who is the founder of the
cacciatore who is the founder of the
cacciatore who is the founder of the world’s number one restaurant podcast
world’s number one restaurant podcast
world’s number one restaurant podcast has really opened my eyes to what I’m
has really opened my eyes to what I’m
has really opened my eyes to what I’m about to discuss if you get in the
about to discuss if you get in the
about to discuss if you get in the restaurant industry to strictly make
restaurant industry to strictly make
restaurant industry to strictly make money you won’t make any every
money you won’t make any every
money you won’t make any every restaurant is an extension of the owner
restaurant is an extension of the owner
restaurant is an extension of the owner behind it and that is why I choose to
behind it and that is why I choose to
behind it and that is why I choose to think deeply and not laterally this is
think deeply and not laterally this is
think deeply and not laterally this is where our arrow of culture example comes
where our arrow of culture example comes
where our arrow of culture example comes from so let me explain a sharp arrow
from so let me explain a sharp arrow
from so let me explain a sharp arrow shot from a weapon is intended to
shot from a weapon is intended to
shot from a weapon is intended to penetrate a target as deep as possible
penetrate a target as deep as possible
penetrate a target as deep as possible and never come out the deeper the arrow
and never come out the deeper the arrow
and never come out the deeper the arrow drives in the more lethal and effective
drives in the more lethal and effective
drives in the more lethal and effective it becomes to develop a positive and
it becomes to develop a positive and
it becomes to develop a positive and unique workplace culture you must fire
unique workplace culture you must fire
unique workplace culture you must fire sharp arrows of culture that will
sharp arrows of culture that will
sharp arrows of culture that will penetrate the organization as deep as
penetrate the organization as deep as
penetrate the organization as deep as possible this will resonate throughout
possible this will resonate throughout
possible this will resonate throughout the cup
the cup
the cup at every level and create a deep and
at every level and create a deep and
at every level and create a deep and lasting impact unfortunately several
lasting impact unfortunately several
lasting impact unfortunately several organizations fire dull arrows of
organizations fire dull arrows of
organizations fire dull arrows of culture that do not penetrate deep this
culture that do not penetrate deep this
culture that do not penetrate deep this usually happens when a company is
usually happens when a company is
usually happens when a company is focused on growing quickly instead of
focused on growing quickly instead of
focused on growing quickly instead of focused on being great the dull arrow
focused on being great the dull arrow
focused on being great the dull arrow will periodically be effective but it
will periodically be effective but it
will periodically be effective but it will not inflict a deep and lasting
will not inflict a deep and lasting
will not inflict a deep and lasting impact stop firing dull arrows and
impact stop firing dull arrows and
impact stop firing dull arrows and become great we implement our deep
become great we implement our deep
become great we implement our deep culture in many ways and involving our
culture in many ways and involving our
culture in many ways and involving our entire team in our social media
entire team in our social media
entire team in our social media marketing campaigns is definitely our
marketing campaigns is definitely our
marketing campaigns is definitely our favorite we have a powerful social media
favorite we have a powerful social media
favorite we have a powerful social media following and this is because we create
following and this is because we create
following and this is because we create fun content our grassroots marketing
fun content our grassroots marketing
fun content our grassroots marketing strategy has been hugely successful due
strategy has been hugely successful due
strategy has been hugely successful due to the community getting a glimpse of
to the community getting a glimpse of
to the community getting a glimpse of what we are all about through our videos
what we are all about through our videos
what we are all about through our videos these videos definitely help fuel our
these videos definitely help fuel our
these videos definitely help fuel our killer culture we also make a point to
killer culture we also make a point to
killer culture we also make a point to set achievable goals and then we
set achievable goals and then we
set achievable goals and then we celebrate them once they’re accomplished
I’m sure by now that you guys can tell I
I’m sure by now that you guys can tell I love acronyms so here’s a final one I
love acronyms so here’s a final one I
love acronyms so here’s a final one I promise p-m a positive mental attitude
promise p-m a positive mental attitude
promise p-m a positive mental attitude this started by instilling positivity
this started by instilling positivity
this started by instilling positivity during our chaotic lunch rushes and
during our chaotic lunch rushes and
during our chaotic lunch rushes and trust me those rushes can be brutal
trust me those rushes can be brutal
trust me those rushes can be brutal dealing with adversity is something that
dealing with adversity is something that
dealing with adversity is something that we have become accustomed to and
we have become accustomed to and
we have become accustomed to and motivating with PMA really helps us get
motivating with PMA really helps us get
motivating with PMA really helps us get through the difficult situations culture
through the difficult situations culture
through the difficult situations culture is everything I am fascinated with the
is everything I am fascinated with the
is everything I am fascinated with the environment that I work in and it drives
environment that I work in and it drives
environment that I work in and it drives me to strive for greatness these are the
me to strive for greatness these are the
me to strive for greatness these are the people working in fast casual
people working in fast casual
people working in fast casual restaurants that care and I am proud
restaurants that care and I am proud
restaurants that care and I am proud that they are on my team this level of
that they are on my team this level of
that they are on my team this level of care and commitment even in the fast
care and commitment even in the fast
care and commitment even in the fast casual restaurant industry is necessary
casual restaurant industry is necessary
casual restaurant industry is necessary for success now I ask you how much do
for success now I ask you how much do
for success now I ask you how much do you care are you making a deep and
you care are you making a deep and
you care are you making a deep and lasting impact start shooting sharp
lasting impact start shooting sharp
lasting impact start shooting sharp arrows for culture and become great
arrows for culture and become great
arrows for culture and become great thank you
thank you
thank you you
”
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