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An entrepreneurial life | Jane Ewe | TEDxGeorgiaTechSalon


[Applause]

[Applause] alright well hi everyone my name is

alright well hi everyone my name is

alright well hi everyone my name is chain as she said I am a Georgia Tech

chain as she said I am a Georgia Tech

chain as she said I am a Georgia Tech graduate majored in chemical engineering

graduate majored in chemical engineering

graduate majored in chemical engineering class of 2012 and now that does song

class of 2012 and now that does song

class of 2012 and now that does song like long time ago but it feels good to

like long time ago but it feels good to

like long time ago but it feels good to be back after I graduated I started

be back after I graduated I started

be back after I graduated I started working in the corporate as the process

working in the corporate as the process

working in the corporate as the process engineer for about two years before I

engineer for about two years before I

engineer for about two years before I came back to help with this we had

came back to help with this we had

came back to help with this we had expansion sweet hut for Joseph you who

expansion sweet hut for Joseph you who

expansion sweet hut for Joseph you who don’t know is a bakery and cafe that

don’t know is a bakery and cafe that

don’t know is a bakery and cafe that specializes in Chinese pastries like

specializes in Chinese pastries like

specializes in Chinese pastries like barbecue pork bun or egg tart and a lot

barbecue pork bun or egg tart and a lot

barbecue pork bun or egg tart and a lot of Parvati and when I first came back to

of Parvati and when I first came back to

of Parvati and when I first came back to sweet hug we have one location right on

sweet hug we have one location right on

sweet hug we have one location right on before highway now we have three

before highway now we have three

before highway now we have three location with former location pending to

location with former location pending to

location with former location pending to launch this year so one of the most

launch this year so one of the most

launch this year so one of the most frequent question I get asked is why did

frequent question I get asked is why did

frequent question I get asked is why did I leave my fortune 500 company just to

I leave my fortune 500 company just to

I leave my fortune 500 company just to come back to a mom-and-pop bakery um you

come back to a mom-and-pop bakery um you

come back to a mom-and-pop bakery um you know it’s super long hours it’s a lot of

know it’s super long hours it’s a lot of

know it’s super long hours it’s a lot of physical labor and in general food

physical labor and in general food

physical labor and in general food industry really doesn’t require a

industry really doesn’t require a

industry really doesn’t require a college degree so why spend four years

college degree so why spend four years

college degree so why spend four years that Georgia Tech just to come back but

that Georgia Tech just to come back but

that Georgia Tech just to come back but in fact having been a Georgia Tech has

in fact having been a Georgia Tech has

in fact having been a Georgia Tech has actually helps me a lot to manage

actually helps me a lot to manage

actually helps me a lot to manage business like communication skills that

business like communication skills that

business like communication skills that we have to we learn in when we manage a

we have to we learn in when we manage a

we have to we learn in when we manage a class project you get a team of people

class project you get a team of people

class project you get a team of people together you talk about project scope

together you talk about project scope

together you talk about project scope you assign responsibilities and you

you assign responsibilities and you

you assign responsibilities and you execute the project and then at the end

execute the project and then at the end

execute the project and then at the end you come together and you discuss

you come together and you discuss

you come together and you discuss results sometimes you even have to deal

results sometimes you even have to deal

results sometimes you even have to deal with a horrible team member that doesn’t

with a horrible team member that doesn’t

with a horrible team member that doesn’t do any work but we still get results I

do any work but we still get results I

do any work but we still get results I mean these are all soft skills that I

mean these are all soft skills that I

mean these are all soft skills that I learned in school and then there’s a

learned in school and then there’s a

learned in school and then there’s a technical skills right like data

technical skills right like data

technical skills right like data analysis using statistics to a valid

analysis using statistics to a valid

analysis using statistics to a valid production efficiency or even just being

production efficiency or even just being

production efficiency or even just being in school and learning about existing

in school and learning about existing

in school and learning about existing technology that can help streamline the

technology that can help streamline the

technology that can help streamline the process I mean without ever

process I mean without ever

process I mean without ever attending Georgia Tech I wouldn’t be

attending Georgia Tech I wouldn’t be

attending Georgia Tech I wouldn’t be able to do my job or a problem solve as

able to do my job or a problem solve as

able to do my job or a problem solve as efficiently as I do now and without my

efficiently as I do now and without my

efficiently as I do now and without my previous experience as the actual

previous experience as the actual

previous experience as the actual engineer I wouldn’t be able to manage my

engineer I wouldn’t be able to manage my

engineer I wouldn’t be able to manage my team as confidently as I do now now of

team as confidently as I do now now of

team as confidently as I do now now of course not all the skills were

course not all the skills were

course not all the skills were transferable that we learned in Georgia

transferable that we learned in Georgia

transferable that we learned in Georgia Tech of when I first went back to sweet

Tech of when I first went back to sweet

Tech of when I first went back to sweet hood the first year there was a period

hood the first year there was a period

hood the first year there was a period of time where we were very very short

of time where we were very very short

of time where we were very very short staffed so I actually had to go into the

staffed so I actually had to go into the

staffed so I actually had to go into the kitchen every morning five in the

kitchen every morning five in the

kitchen every morning five in the morning and we have to lift these 50 50

morning and we have to lift these 50 50

morning and we have to lift these 50 50 pounds bag of flour in and out of the

pounds bag of flour in and out of the

pounds bag of flour in and out of the kitchen we have to process over a

kitchen we have to process over a

kitchen we have to process over a hundred kilograms of dough and we do

hundred kilograms of dough and we do

hundred kilograms of dough and we do this for about 10 hours over and over

this for about 10 hours over and over

this for about 10 hours over and over and after that we actually have to go to

and after that we actually have to go to

and after that we actually have to go to our second location and we would

our second location and we would

our second location and we would actually have to and I would have to

actually have to and I would have to

actually have to and I would have to train new employees and we have to brew

train new employees and we have to brew

train new employees and we have to brew tea and somewhere in between all of that

tea and somewhere in between all of that

tea and somewhere in between all of that we we have to find a time I have the

we we have to find a time I have the

we we have to find a time I have the fine just had to sit down to process

fine just had to sit down to process

fine just had to sit down to process payroll and and things that the new

payroll and and things that the new

payroll and and things that the new requirements for the new information

requirements for the new information

requirements for the new information system that we’re going to have to

system that we’re going to have to

system that we’re going to have to execute and be in place by the time our

execute and be in place by the time our

execute and be in place by the time our third store open so it was a lot of hard

third store open so it was a lot of hard

third store open so it was a lot of hard work but being in sweet hut has been a

work but being in sweet hut has been a

work but being in sweet hut has been a very exciting experience there’s really

very exciting experience there’s really

very exciting experience there’s really nothing more exciting than to grow your

nothing more exciting than to grow your

nothing more exciting than to grow your own business grow your own team and

own business grow your own team and

own business grow your own team and share your culture with people whose

share your culture with people whose

share your culture with people whose never experienced it before and of

never experienced it before and of

never experienced it before and of course grow financially now for a lot of

course grow financially now for a lot of

course grow financially now for a lot of you here I’m assuming once you guys

you here I’m assuming once you guys

you here I’m assuming once you guys graduate you’re going to have a

graduate you’re going to have a

graduate you’re going to have a corporate job lined up and usually with

corporate job lined up and usually with

corporate job lined up and usually with corporate you get things like very good

corporate you get things like very good

corporate you get things like very good job security you get really good health

job security you get really good health

job security you get really good health insurance and you probably get matching

insurance and you probably get matching

insurance and you probably get matching 401k and these are all really

401k and these are all really

401k and these are all really really good benefits but sometimes in a

really good benefits but sometimes in a

really good benefits but sometimes in a position like that there’s it’s easy to

position like that there’s it’s easy to

position like that there’s it’s easy to become complacent it’s sometimes it’s

become complacent it’s sometimes it’s

become complacent it’s sometimes it’s easy to feel stagnant and sometimes it’s

easy to feel stagnant and sometimes it’s

easy to feel stagnant and sometimes it’s easy to just say no it this week I’m

easy to just say no it this week I’m

easy to just say no it this week I’m just gonna cruise along my 40 hours this

just gonna cruise along my 40 hours this

just gonna cruise along my 40 hours this week just so I can get to the end of the

week just so I can get to the end of the

week just so I can get to the end of the month paycheck and so for me when the

month paycheck and so for me when the

month paycheck and so for me when the opportunity for sweet hut came up and my

opportunity for sweet hut came up and my

opportunity for sweet hut came up and my family called and asked me to come back

family called and asked me to come back

family called and asked me to come back and help with the expansion I I took the

and help with the expansion I I took the

and help with the expansion I I took the chance you know looking back now you

chance you know looking back now you

chance you know looking back now you know taking this chance has been one of

know taking this chance has been one of

know taking this chance has been one of the best decision I’ve ever made oh but

the best decision I’ve ever made oh but

the best decision I’ve ever made oh but it’s also one of the most important

it’s also one of the most important

it’s also one of the most important aspect of being an entrepreneur so

aspect of being an entrepreneur so

aspect of being an entrepreneur so before our first door opens uh we

before our first door opens uh we

before our first door opens uh we actually you very very very little about

actually you very very very little about

actually you very very very little about the bakery business or the baking

the bakery business or the baking

the bakery business or the baking process my family and I we just love

process my family and I we just love

process my family and I we just love Chinese food goods and you know but at

Chinese food goods and you know but at

Chinese food goods and you know but at the time there wasn’t a lot of options

the time there wasn’t a lot of options

the time there wasn’t a lot of options in Atlanta so we started thinking why

in Atlanta so we started thinking why

in Atlanta so we started thinking why not make one for our own but running a

not make one for our own but running a

not make one for our own but running a bakery without any prior experience is

bakery without any prior experience is

bakery without any prior experience is it really as easy as it sounds I

it really as easy as it sounds I

it really as easy as it sounds I remember on our Grand Opening Day we

remember on our Grand Opening Day we

remember on our Grand Opening Day we were actually so behind production that

were actually so behind production that

were actually so behind production that we actually ran out of things to sell by

we actually ran out of things to sell by

we actually ran out of things to sell by 2pm and keep in mind we were actually

2pm and keep in mind we were actually

2pm and keep in mind we were actually supposed to open until midnight that day

supposed to open until midnight that day

supposed to open until midnight that day so we actually get close to store the

so we actually get close to store the

so we actually get close to store the next day and we kind of SAT around and

next day and we kind of SAT around and

next day and we kind of SAT around and reflect on what is it we’re doing right

reflect on what is it we’re doing right

reflect on what is it we’re doing right now and what we need to change so that

now and what we need to change so that

now and what we need to change so that the next day when we open we can

the next day when we open we can

the next day when we open we can actually stay open and have product

actually stay open and have product

actually stay open and have product supply for the whole day so we kept

supply for the whole day so we kept

supply for the whole day so we kept trying you know everyone worked 16 hour

trying you know everyone worked 16 hour

trying you know everyone worked 16 hour day and we tweaked away we were baking

day and we tweaked away we were baking

day and we tweaked away we were baking our bread we were we changed the way we

our bread we were we changed the way we

our bread we were we changed the way we were brewing our tea we train our

were brewing our tea we train our

were brewing our tea we train our employees a little bit differently so

employees a little bit differently so

employees a little bit differently so maybe they can be a little bit more

maybe they can be a little bit more

maybe they can be a little bit more efficient to you know and eventually

efficient to you know and eventually

efficient to you know and eventually we got pretty good eventually we got

we got pretty good eventually we got

we got pretty good eventually we got really good at baking our bread we got

really good at baking our bread we got

really good at baking our bread we got really good at brewing our tea and facts

really good at brewing our tea and facts

really good at brewing our tea and facts we got so good that the mayor of

we got so good that the mayor of

we got so good that the mayor of doraville actually awarded us with the

doraville actually awarded us with the

doraville actually awarded us with the model business just a year after

model business just a year after

model business just a year after operation and proclaims april fifteenth

operation and proclaims april fifteenth

operation and proclaims april fifteenth as the official see HUD day now i know

as the official see HUD day now i know

as the official see HUD day now i know it’s only official in this video

it’s only official in this video

it’s only official in this video doraville but it’s still really exciting

doraville but it’s still really exciting

doraville but it’s still really exciting for us and you know taking a chance has

for us and you know taking a chance has

for us and you know taking a chance has its rewards now after the first

its rewards now after the first

its rewards now after the first successful store open and we said while

successful store open and we said while

successful store open and we said while there’s a lot of potential in this

there’s a lot of potential in this

there’s a lot of potential in this business concept we started looking at a

business concept we started looking at a

business concept we started looking at a second store at first we were looking at

second store at first we were looking at

second store at first we were looking at more asian or into communities like

more asian or into communities like

more asian or into communities like maybe buford highway or du louvre but

maybe buford highway or du louvre but

maybe buford highway or du louvre but then we thought to ourselves maybe we

then we thought to ourselves maybe we

then we thought to ourselves maybe we want to share our products with

want to share our products with

want to share our products with non-asian communities to we want we but

non-asian communities to we want we but

non-asian communities to we want we but at the time we were scared at the time

at the time we were scared at the time

at the time we were scared at the time we were thinking what if non asian

we were thinking what if non asian

we were thinking what if non asian americans have never tried bubble tea

americans have never tried bubble tea

americans have never tried bubble tea and never heard of it what if they think

and never heard of it what if they think

and never heard of it what if they think you know products like barbecue pork bun

you know products like barbecue pork bun

you know products like barbecue pork bun or taro pastry or red bean pastry those

or taro pastry or red bean pastry those

or taro pastry or red bean pastry those are all too weird of a product to even

are all too weird of a product to even

are all too weird of a product to even want to try what is this great business

want to try what is this great business

want to try what is this great business model we have only works in Asian

model we have only works in Asian

model we have only works in Asian communities so but you know we told

communities so but you know we told

communities so but you know we told ourselves you know we have to take a

ourselves you know we have to take a

ourselves you know we have to take a chance so we chose Midtown we chose

chance so we chose Midtown we chose

chance so we chose Midtown we chose Midtown as a proof of concept as a test

Midtown as a proof of concept as a test

Midtown as a proof of concept as a test to see whether or not our product can be

to see whether or not our product can be

to see whether or not our product can be accepted in the non asian communities as

accepted in the non asian communities as

accepted in the non asian communities as a test to see if this great new business

a test to see if this great new business

a test to see if this great new business concept that we have really has a

concept that we have really has a

concept that we have really has a demographical limit so i mentioned

demographical limit so i mentioned

demographical limit so i mentioned before that taking a chance is a via has

before that taking a chance is a via has

before that taking a chance is a via has a vital role in entrepreneurship but it

a vital role in entrepreneurship but it

a vital role in entrepreneurship but it doesn’t always work out as smoothly as

doesn’t always work out as smoothly as

doesn’t always work out as smoothly as we had hoped so unlike doraville Midtown

we had hoped so unlike doraville Midtown

we had hoped so unlike doraville Midtown when they first opened when we first

when they first opened when we first

when they first opened when we first opened the start of course not as good

opened the start of course not as good

opened the start of course not as good as we had expected and it took months

as we had expected and it took months

as we had expected and it took months and months of trial and error before we

and months of trial and error before we

and months of trial and error before we were satisfied with the sales number and

were satisfied with the sales number and

were satisfied with the sales number and when the sales weren’t ideal my sister

when the sales weren’t ideal my sister

when the sales weren’t ideal my sister and I we we would talk at night and kind

and I we we would talk at night and kind

and I we we would talk at night and kind of doubtful and wondering did we make

of doubtful and wondering did we make

of doubtful and wondering did we make the wrong decision you know did we you

the wrong decision you know did we you

the wrong decision you know did we you know should we have just stayed open in

know should we have just stayed open in

know should we have just stayed open in the Asian communities that we were so

the Asian communities that we were so

the Asian communities that we were so familiar with but then there’s the thing

familiar with but then there’s the thing

familiar with but then there’s the thing about entrepreneurship you know there’s

about entrepreneurship you know there’s

about entrepreneurship you know there’s really no turning back so you’ve got to

really no turning back so you’ve got to

really no turning back so you’ve got to deal with the hand that you’ve got so

deal with the hand that you’ve got so

deal with the hand that you’ve got so who we started expanding the menu we

who we started expanding the menu we

who we started expanding the menu we created a whole new sandwich section to

created a whole new sandwich section to

created a whole new sandwich section to attracted businesses around midtown we

attracted businesses around midtown we

attracted businesses around midtown we created a whole new catering menu hired

created a whole new catering menu hired

created a whole new catering menu hired a catering manager just to tackle this

a catering manager just to tackle this

a catering manager just to tackle this catering business and we came up with a

catering business and we came up with a

catering business and we came up with a lot of different products and put on and

lot of different products and put on and

lot of different products and put on and then you receive feedback from the

then you receive feedback from the

then you receive feedback from the customer and kind of decided to want to

customer and kind of decided to want to

customer and kind of decided to want to keep it a menu or leave it out of the

keep it a menu or leave it out of the

keep it a menu or leave it out of the menu we came a lot of catering packages

menu we came a lot of catering packages

menu we came a lot of catering packages so that we can figure out what type of

so that we can figure out what type of

so that we can figure out what type of package can fit the consumer needs the

package can fit the consumer needs the

package can fit the consumer needs the most it’s a lot like taking your first

most it’s a lot like taking your first

most it’s a lot like taking your first CS class doing a matlab question and

CS class doing a matlab question and

CS class doing a matlab question and you’re doing all these different lines

you’re doing all these different lines

you’re doing all these different lines posed to finally get to the right answer

posed to finally get to the right answer

posed to finally get to the right answer and only a CS question you know maybe

and only a CS question you know maybe

and only a CS question you know maybe take you a few hours at max getting the

take you a few hours at max getting the

take you a few hours at max getting the right business model could take months

right business model could take months

right business model could take months if if not years so some people could

if if not years so some people could

if if not years so some people could consider it to be fairly lucky um so

consider it to be fairly lucky um so

consider it to be fairly lucky um so having been on this week I trainee it’s

having been on this week I trainee it’s

having been on this week I trainee it’s been very very fulfilling I mean we’ve

been very very fulfilling I mean we’ve

been very very fulfilling I mean we’ve gone from having 30 people on the team

gone from having 30 people on the team

gone from having 30 people on the team to now we have over 160 people on the

to now we have over 160 people on the

to now we have over 160 people on the team and you know we still have some in

team and you know we still have some in

team and you know we still have some in place that has been with us since very

place that has been with us since very

place that has been with us since very day one since that Grand Opening Day on

day one since that Grand Opening Day on

day one since that Grand Opening Day on our Buford Highway location

our Buford Highway location

our Buford Highway location and we have a particular employee who

and we have a particular employee who

and we have a particular employee who actually worked for us as his first job

actually worked for us as his first job

actually worked for us as his first job ever and once he graduated out of

ever and once he graduated out of

ever and once he graduated out of Georgia State with a double major

Georgia State with a double major

Georgia State with a double major decided he wants to come back and work

decided he wants to come back and work

decided he wants to come back and work for us and now he’s responsible for our

for us and now he’s responsible for our

for us and now he’s responsible for our Texas expansion projects you know

Texas expansion projects you know

Texas expansion projects you know hearing house a hairy sweet hug become a

hearing house a hairy sweet hug become a

hearing house a hairy sweet hug become a household name now for a lot of families

household name now for a lot of families

household name now for a lot of families I even hear you know bubble tea

I even hear you know bubble tea

I even hear you know bubble tea described now as the elixir of life Oh

described now as the elixir of life Oh

described now as the elixir of life Oh or you know having customer come up to

or you know having customer come up to

or you know having customer come up to me and tell me hey I’ve never tried

me and tell me hey I’ve never tried

me and tell me hey I’ve never tried bubble tea before but now that I tried

bubble tea before but now that I tried

bubble tea before but now that I tried it it’s really changed my life or even

it it’s really changed my life or even

it it’s really changed my life or even or even having some customers posting on

or even having some customers posting on

or even having some customers posting on social media a little kind of our

social media a little kind of our

social media a little kind of our products and the caption will be this is

products and the caption will be this is

products and the caption will be this is what heaven looks like you know it’s

what heaven looks like you know it’s

what heaven looks like you know it’s things like this that makes it worth it

things like this that makes it worth it

things like this that makes it worth it you know it’s things like this that

you know it’s things like this that

you know it’s things like this that makes me feel like we have really made

makes me feel like we have really made

makes me feel like we have really made an impact in our small little community

an impact in our small little community

an impact in our small little community and it makes all the hard work and all

and it makes all the hard work and all

and it makes all the hard work and all the late nights all worth it now of

the late nights all worth it now of

the late nights all worth it now of course I’m not here to discourage you

course I’m not here to discourage you

course I’m not here to discourage you from working for corporate because

from working for corporate because

from working for corporate because corporate is a great place to learn and

corporate is a great place to learn and

corporate is a great place to learn and to grow but as you guys graduate and

to grow but as you guys graduate and

to grow but as you guys graduate and hoping to start to the next phase of

hoping to start to the next phase of

hoping to start to the next phase of your life I do hope that you guys will

your life I do hope that you guys will

your life I do hope that you guys will start taking chances take a chance in a

start taking chances take a chance in a

start taking chances take a chance in a small business idea take a chance in a

small business idea take a chance in a

small business idea take a chance in a tech startup take a chance and maybe a

tech startup take a chance and maybe a

tech startup take a chance and maybe a small company that will help you grow

small company that will help you grow

small company that will help you grow but most importantly take a chance and

but most importantly take a chance and

but most importantly take a chance and an idea that will make you light up

an idea that will make you light up

an idea that will make you light up thank you

thank you

thank you [Applause]

[Applause]

[Applause] you

you

you [Applause]

”

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