Press "Enter" to skip to content

An elusive tool | Moe Soliman | TEDxCityUniversityLondon


[Music]

[Music] [Applause]

this is how it all started with words my

this is how it all started with words my father once told me the words are like

father once told me the words are like

father once told me the words are like boxes that contain meaning and I thought

boxes that contain meaning and I thought

boxes that contain meaning and I thought that was a lesson

that was a lesson

that was a lesson it wasn’t he went on to say focus on the

it wasn’t he went on to say focus on the

it wasn’t he went on to say focus on the meaning and then the same very manner I

meaning and then the same very manner I

meaning and then the same very manner I would like you to consider your

would like you to consider your

would like you to consider your experiences and the lessons that they

experiences and the lessons that they

experiences and the lessons that they contain I came across the golden verses

contain I came across the golden verses

contain I came across the golden verses of Pythagoras and was exposed to a very

of Pythagoras and was exposed to a very

of Pythagoras and was exposed to a very interesting practice at the end of every

interesting practice at the end of every

interesting practice at the end of every day the pythagorean’s with contemplates

day the pythagorean’s with contemplates

day the pythagorean’s with contemplates on the events of the day in the

on the events of the day in the

on the events of the day in the following manner they’d consider what

following manner they’d consider what

following manner they’d consider what they’ve done and accomplished what they

they’ve done and accomplished what they

they’ve done and accomplished what they had not done and most importantly what

had not done and most importantly what

had not done and most importantly what they had done wrong and to be honest

they had done wrong and to be honest

they had done wrong and to be honest just changed my life forever and in that

just changed my life forever and in that

just changed my life forever and in that regard I’d like to go back to

regard I’d like to go back to

regard I’d like to go back to experiences I’d like to save an

experiences I’d like to save an

experiences I’d like to save an experience I had and how it helped me

experience I had and how it helped me

experience I had and how it helped me identify five elements that have served

identify five elements that have served

identify five elements that have served me in my life I used to work for a

me in my life I used to work for a

me in my life I used to work for a company based in Shanghai China early my

company based in Shanghai China early my

company based in Shanghai China early my career that produced relocatable

career that produced relocatable

career that produced relocatable structures and we were approached by a

structures and we were approached by a

structures and we were approached by a interesting man actually he wanted us to

interesting man actually he wanted us to

interesting man actually he wanted us to help him develop a fully relocatable

help him develop a fully relocatable

help him develop a fully relocatable cold storage warehouse now he had

cold storage warehouse now he had

cold storage warehouse now he had already visited other companies and he

already visited other companies and he

already visited other companies and he was turned down we thought about it and

was turned down we thought about it and

was turned down we thought about it and based on a lot of deliberation and a

based on a lot of deliberation and a

based on a lot of deliberation and a little bit of our gut feeling we decided

little bit of our gut feeling we decided

little bit of our gut feeling we decided to take on the challenge and either into

to take on the challenge and either into

to take on the challenge and either into my first lesson the value of challenge

my first lesson the value of challenge

my first lesson the value of challenge it gave us drive from there we know that

it gave us drive from there we know that

it gave us drive from there we know that and most of the times financing would be

and most of the times financing would be

and most of the times financing would be an issue however in our case it wasn’t

an issue however in our case it wasn’t

an issue however in our case it wasn’t the client had already agreed to finance

the client had already agreed to finance

the client had already agreed to finance the project

the project

the project godless of the outcome and that taught

godless of the outcome and that taught

godless of the outcome and that taught me the value of collaboration we didn’t

me the value of collaboration we didn’t

me the value of collaboration we didn’t know much about the technology of cold

know much about the technology of cold

know much about the technology of cold stories we didn’t so we had everyone in

stories we didn’t so we had everyone in

stories we didn’t so we had everyone in our team actually hit the books we

our team actually hit the books we

our team actually hit the books we started to study and from that I learned

started to study and from that I learned

started to study and from that I learned the value of education and knowledge

the value of education and knowledge

the value of education and knowledge having done that we decided to it was

having done that we decided to it was

having done that we decided to it was time we pulled in all our resources and

time we pulled in all our resources and

time we pulled in all our resources and went ahead to successfully manufacture

went ahead to successfully manufacture

went ahead to successfully manufacture our first prototype and seeing that I

our first prototype and seeing that I

our first prototype and seeing that I learned the value of cooperation halfway

learned the value of cooperation halfway

learned the value of cooperation halfway through our celebrations we received our

through our celebrations we received our

through our celebrations we received our first purchase order and it turns out

first purchase order and it turns out

first purchase order and it turns out our client had already started marketing

our client had already started marketing

our client had already started marketing earlier on in the process and he taught

earlier on in the process and he taught

earlier on in the process and he taught me the value to sell it early now if we

me the value to sell it early now if we

me the value to sell it early now if we were to consider this we took a comma a

were to consider this we took a comma a

were to consider this we took a comma a product from concept to market in less

product from concept to market in less

product from concept to market in less than ten months and we learned five very

than ten months and we learned five very

than ten months and we learned five very important elements from one experience

important elements from one experience

important elements from one experience challenge collaborate etiquette

challenge collaborate etiquette

challenge collaborate etiquette cooperates and most importantly try to

cooperates and most importantly try to

cooperates and most importantly try to sell early now we can stop here but

sell early now we can stop here but

sell early now we can stop here but there was one more lesson that we

there was one more lesson that we

there was one more lesson that we learned and one one that set the pace

learned and one one that set the pace

learned and one one that set the pace for the rest of my career in fact and

for the rest of my career in fact and

for the rest of my career in fact and that was a vanta toot and for this I’d

that was a vanta toot and for this I’d

that was a vanta toot and for this I’d like to refer to a quote by one of my

like to refer to a quote by one of my

like to refer to a quote by one of my favorite authors Alan Watts and if you’d

favorite authors Alan Watts and if you’d

favorite authors Alan Watts and if you’d allow me I’d like to read it to you it

allow me I’d like to read it to you it

allow me I’d like to read it to you it says this is the real secret of life to

says this is the real secret of life to

says this is the real secret of life to be completely engaged with what you are

be completely engaged with what you are

be completely engaged with what you are doing in the here and now and instead of

doing in the here and now and instead of

doing in the here and now and instead of calling it work realize it’s play if I

calling it work realize it’s play if I

calling it work realize it’s play if I was to leave you with anything today if

was to leave you with anything today if

was to leave you with anything today if I was to aspire to leave you with

I was to aspire to leave you with

I was to aspire to leave you with anything to think about it would be this

anything to think about it would be this

anything to think about it would be this this will be about attitude I would hope

this will be about attitude I would hope

this will be about attitude I would hope you’d be able to think of an attitude

you’d be able to think of an attitude

you’d be able to think of an attitude that would allow you or even better

that would allow you or even better

that would allow you or even better encourage you to consider your project

encourage you to consider your project

encourage you to consider your project think of your experiences

think of your experiences

think of your experiences the lessons that they contained within

the lessons that they contained within

the lessons that they contained within and then look at the world and say watch

and then look at the world and say watch

and then look at the world and say watch us play thank you and good luck in your

us play thank you and good luck in your

us play thank you and good luck in your ventures

ventures

ventures [Applause]

[Music]

[Music] [Applause]

”

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *