hello ah yeah what life how you guys doing
doing
doing as you know my name is adria to melody I
as you know my name is adria to melody I
as you know my name is adria to melody I manage cool FM was obf m90 info and yeah
manage cool FM was obf m90 info and yeah
manage cool FM was obf m90 info and yeah one more was a beer max here in
one more was a beer max here in
one more was a beer max here in Pawtucket before that I was a TV
Pawtucket before that I was a TV
Pawtucket before that I was a TV producer at a TV station in Lagos Colin
producer at a TV station in Lagos Colin
producer at a TV station in Lagos Colin and 24-hour plan was to take over the
and 24-hour plan was to take over the
and 24-hour plan was to take over the world we didn’t succeed there but it
world we didn’t succeed there but it
world we didn’t succeed there but it might still happen
might still happen
might still happen so adapt or die the future of media is
so adapt or die the future of media is
so adapt or die the future of media is digital that’s my talk and for many of
digital that’s my talk and for many of
digital that’s my talk and for many of us in this room it’s a subject that
us in this room it’s a subject that
us in this room it’s a subject that we’re already familiar with is there
we’re already familiar with is there
we’re already familiar with is there anybody in this house that doesn’t have
anybody in this house that doesn’t have
anybody in this house that doesn’t have a smartphone if you have a smartphone
a smartphone if you have a smartphone
a smartphone if you have a smartphone let me see your smartphone oh let me see
let me see your smartphone oh let me see
let me see your smartphone oh let me see your handle smartphone so practically
your handle smartphone so practically
your handle smartphone so practically everybody has one so media contemporary
everybody has one so media contemporary
everybody has one so media contemporary media media going forward is now mobile
mobile that’s what we’re always looking
mobile that’s what we’re always looking at our phones that’s why we always
at our phones that’s why we always
at our phones that’s why we always distracted because we’re consuming media
distracted because we’re consuming media
distracted because we’re consuming media from our phones from our tablets so you
from our phones from our tablets so you
from our phones from our tablets so you don’t need to sit in front of a TV set
don’t need to sit in front of a TV set
don’t need to sit in front of a TV set anymore to get your information to get
anymore to get your information to get
anymore to get your information to get your news to get your entertainment no
your news to get your entertainment no
your news to get your entertainment no more when you are online that’s what you
more when you are online that’s what you
more when you are online that’s what you are doing basically you are consuming
are doing basically you are consuming
are doing basically you are consuming content so the media you carry with you
content so the media you carry with you
content so the media you carry with you now and guess what everyone has one in
now and guess what everyone has one in
now and guess what everyone has one in one way or another everyone carries
one way or another everyone carries
one way or another everyone carries their media with them your tablet your
their media with them your tablet your
their media with them your tablet your tablet your phone when you are watching
tablet your phone when you are watching
tablet your phone when you are watching a comedy skit on Instagram or you’re
a comedy skit on Instagram or you’re
a comedy skit on Instagram or you’re watching something on YouTube or you
watching something on YouTube or you
watching something on YouTube or you haven’t watching Netflix on your phone
haven’t watching Netflix on your phone
haven’t watching Netflix on your phone or anything or any of your mobile
or anything or any of your mobile
or anything or any of your mobile devices according to internet starts
devices according to internet starts
devices according to internet starts calm we’ll have about 86 million
calm we’ll have about 86 million
calm we’ll have about 86 million Internet users in Nigeria
Internet users in Nigeria
Internet users in Nigeria active and more than half of those
active and more than half of those
active and more than half of those people connect to the internet via their
people connect to the internet via their
people connect to the internet via their mobile devices more than I have a laptop
mobile devices more than I have a laptop
mobile devices more than I have a laptop but I use my phone more to connect to
but I use my phone more to connect to
but I use my phone more to connect to the internet than I do my laptop how
the internet than I do my laptop how
the internet than I do my laptop how many of us have got some experience here
many of us have got some experience here
many of us have got some experience here so if you want to visit a web site now
so if you want to visit a web site now
so if you want to visit a web site now you’re looking for internet for mobile
you’re looking for internet for mobile
you’re looking for internet for mobile friendly websites write your downloaded
friendly websites write your downloaded
friendly websites write your downloaded stuff to your phone so this is where we
stuff to your phone so this is where we
stuff to your phone so this is where we live now it’s no longer a TV box for
live now it’s no longer a TV box for
live now it’s no longer a TV box for many of us who have those flat screen
many of us who have those flat screen
many of us who have those flat screen TVs and all of that we don’t watch them
TVs and all of that we don’t watch them
TVs and all of that we don’t watch them as we used to back in the day and to
as we used to back in the day and to
as we used to back in the day and to buttress this internet use that is
buttress this internet use that is
buttress this internet use that is globally Nigeria ranks about 7 to 6
globally Nigeria ranks about 7 to 6
globally Nigeria ranks about 7 to 6 percent in terms of access to the
percent in terms of access to the
percent in terms of access to the Internet via mobile devices 7 to 6 and I
Internet via mobile devices 7 to 6 and I
Internet via mobile devices 7 to 6 and I drew out the beautiful countries all of
drew out the beautiful countries all of
drew out the beautiful countries all of those beautiful stories you hear about
those beautiful stories you hear about
those beautiful stories you hear about Nigeria and how we just perform magic
Nigeria and how we just perform magic
Nigeria and how we just perform magic it’s true one of the few countries in
it’s true one of the few countries in
it’s true one of the few countries in the world where we didn’t have all of
the world where we didn’t have all of
the world where we didn’t have all of the stages of telephony in some places
the stages of telephony in some places
the stages of telephony in some places you had your phone box at home then you
you had your phone box at home then you
you had your phone box at home then you went to public phones then you went to
went to public phones then you went to
went to public phones then you went to cellular Nigeria moved from zero to
cellular Nigeria moved from zero to
cellular Nigeria moved from zero to cellular zero to cellular same with
cellular zero to cellular same with
cellular zero to cellular same with Internet use there are so many people
Internet use there are so many people
Internet use there are so many people who are accessing the internet now they
who are accessing the internet now they
who are accessing the internet now they cannot they can’t operate a computer but
cannot they can’t operate a computer but
cannot they can’t operate a computer but for many people computer PC has PC
for many people computer PC has PC
for many people computer PC has PC personal computer at home at the office
personal computer at home at the office
personal computer at home at the office later mobile technology came what
later mobile technology came what
later mobile technology came what Nigeria again straight to mobile
Nigeria again straight to mobile
Nigeria again straight to mobile technology so we’re a fantastic country
technology so we’re a fantastic country
technology so we’re a fantastic country we are good at catching up and also
we are good at catching up and also
we are good at catching up and also we’re doing but because I work in the
we’re doing but because I work in the
we’re doing but because I work in the media all of this tech stuff I had to do
media all of this tech stuff I had to do
media all of this tech stuff I had to do it as a preface so what I’m going to
it as a preface so what I’m going to
it as a preface so what I’m going to talk about for those of us who work in
talk about for those of us who work in
talk about for those of us who work in media as broadcasters or content
media as broadcasters or content
media as broadcasters or content producer we need to keep our eyes firmly
producer we need to keep our eyes firmly
producer we need to keep our eyes firmly on this because as I said going forward
on this because as I said going forward
on this because as I said going forward nobody’s going to be sitting down
nobody’s going to be sitting down
nobody’s going to be sitting down watching the TV people are too busy
watching the TV people are too busy
watching the TV people are too busy everybody’s trying to make a buck so
everybody’s trying to make a buck so
everybody’s trying to make a buck so there’s nobody sitting at home trying to
there’s nobody sitting at home trying to
there’s nobody sitting at home trying to watch TV
watch TV
watch TV from four to twelve o’clock as we used
from four to twelve o’clock as we used
from four to twelve o’clock as we used to do back in the day or 24 hours and
to do back in the day or 24 hours and
to do back in the day or 24 hours and nobody people are carrying their content
nobody people are carrying their content
nobody people are carrying their content with carrying their platforms there are
with carrying their platforms there are
with carrying their platforms there are TVs they are radios they are carrying
TVs they are radios they are carrying
TVs they are radios they are carrying with them now so you need to start
with them now so you need to start
with them now so you need to start thinking along those lines if you are
thinking along those lines if you are
thinking along those lines if you are creating content for this generation and
creating content for this generation and
creating content for this generation and the generation to come
the generation to come
the generation to come and of course as a practitioner that’s
and of course as a practitioner that’s
and of course as a practitioner that’s where the money is that’s where the
where the money is that’s where the
where the money is that’s where the traffic is the traffic is where the
traffic is the traffic is where the
traffic is the traffic is where the money is
money is
money is Ashley indirect energy and because we
Ashley indirect energy and because we
Ashley indirect energy and because we are not paying attention or not paying
are not paying attention or not paying
are not paying attention or not paying sufficient attention we don’t see it
sufficient attention we don’t see it
sufficient attention we don’t see it that’s why I like I like how I
that’s why I like I like how I
that’s why I like I like how I introduced me it’s already happening
introduced me it’s already happening
introduced me it’s already happening it’s already happening in places like
it’s already happening in places like
it’s already happening in places like the US and the UK it’s already happening
the US and the UK it’s already happening
the US and the UK it’s already happening so there’s this guy that I have been
so there’s this guy that I have been
so there’s this guy that I have been paying attention to the last couple of
paying attention to the last couple of
paying attention to the last couple of months maybe about a year or so his name
months maybe about a year or so his name
months maybe about a year or so his name is James Corden now James Corden does
is James Corden now James Corden does
is James Corden now James Corden does his show on CBS in the u.s. it’s called
his show on CBS in the u.s. it’s called
his show on CBS in the u.s. it’s called the Late Late Show the Late Late Show as
the Late Late Show the Late Late Show as
the Late Late Show the Late Late Show as our about 1:30 at night or in the
our about 1:30 at night or in the
our about 1:30 at night or in the morning if you like and it’s a talk show
morning if you like and it’s a talk show
morning if you like and it’s a talk show like any other show you have the Tonight
like any other show you have the Tonight
like any other show you have the Tonight Show and all of these shows talk shows
Show and all of these shows talk shows
Show and all of these shows talk shows are big in the u.s. late-night talk
are big in the u.s. late-night talk
are big in the u.s. late-night talk shows so this guy took over this show
shows so this guy took over this show
shows so this guy took over this show from I think Craig Ferguson or something
from I think Craig Ferguson or something
from I think Craig Ferguson or something now sorry I just need to give you
now sorry I just need to give you
now sorry I just need to give you background to him but he does a show at
background to him but he does a show at
background to him but he does a show at 1:30 in the morning
1:30 in the morning
1:30 in the morning how many Millennials are going to stay
how many Millennials are going to stay
how many Millennials are going to stay up to watch a show at 1:30 in the
up to watch a show at 1:30 in the
up to watch a show at 1:30 in the morning how many so what he’s done is to
morning how many so what he’s done is to
morning how many so what he’s done is to create content that can appeal to
create content that can appeal to
create content that can appeal to Millennials to new generation TV
Millennials to new generation TV
Millennials to new generation TV watchers to new generation media
watchers to new generation media
watchers to new generation media consumers so what you’re seeing on your
consumers so what you’re seeing on your
consumers so what you’re seeing on your screen is called carpool karaoke some of
screen is called carpool karaoke some of
screen is called carpool karaoke some of you have seen the clips of Capo karaoke
you have seen the clips of Capo karaoke
you have seen the clips of Capo karaoke right the one with Adele did over 200
right the one with Adele did over 200
right the one with Adele did over 200 million views on YouTube recently I saw
million views on YouTube recently I saw
million views on YouTube recently I saw on with Lady Gaga and he’s had several
on with Lady Gaga and he’s had several
on with Lady Gaga and he’s had several people who had one with Michelle Obama
people who had one with Michelle Obama
people who had one with Michelle Obama who saw that went to the White House
who saw that went to the White House
who saw that went to the White House drew Michelle Obama around this is a
drew Michelle Obama around this is a
drew Michelle Obama around this is a show that airs at
show that airs at
show that airs at thirty at night how do you get people to
thirty at night how do you get people to
thirty at night how do you get people to watch you when they are sniffing that’s
watch you when they are sniffing that’s
watch you when they are sniffing that’s what I want you to think about so he’s
what I want you to think about so he’s
what I want you to think about so he’s taken and elements on that show and his
taken and elements on that show and his
taken and elements on that show and his main stream did he’s taking it beyond
main stream did he’s taking it beyond
main stream did he’s taking it beyond the usual traditional TV time and he’s
the usual traditional TV time and he’s
the usual traditional TV time and he’s brought it into mainstream reckoning
brought it into mainstream reckoning
brought it into mainstream reckoning every big star wants to be on that show
every big star wants to be on that show
every big star wants to be on that show now they want to ride in a car with him
now they want to ride in a car with him
now they want to ride in a car with him I mentioned Lady Gaga Lady Gaga was on
I mentioned Lady Gaga Lady Gaga was on
I mentioned Lady Gaga Lady Gaga was on that show because she now has a new
that show because she now has a new
that show because she now has a new album and she needs to promote that
album and she needs to promote that
album and she needs to promote that album now what better way to promote it
album now what better way to promote it
album now what better way to promote it than someone who’s racking up millions
than someone who’s racking up millions
than someone who’s racking up millions in views young people who are going to
in views young people who are going to
in views young people who are going to buy Lady Gaga’s album who will buy
buy Lady Gaga’s album who will buy
buy Lady Gaga’s album who will buy Justin Bieber’s album we’ll watch that
Justin Bieber’s album we’ll watch that
Justin Bieber’s album we’ll watch that on the internet we’ll share with their
on the internet we’ll share with their
on the internet we’ll share with their friends the bulk of them have this the
friends the bulk of them have this the
friends the bulk of them have this the bulk of them are always doing this I see
bulk of them are always doing this I see
bulk of them are always doing this I see what I’m seeing
what I’m seeing
what I’m seeing so he doesn’t have to limit himself to
so he doesn’t have to limit himself to
so he doesn’t have to limit himself to that one thirty time slot he knows that
that one thirty time slot he knows that
that one thirty time slot he knows that there are so many people who consume
there are so many people who consume
there are so many people who consume their media in a different kind of way
their media in a different kind of way
their media in a different kind of way now and he needs to produce content to
now and he needs to produce content to
now and he needs to produce content to meet those people media is now on-the-go
meet those people media is now on-the-go
meet those people media is now on-the-go consumption of the media is now on the
consumption of the media is now on the
consumption of the media is now on the go for those of you who are born in the
go for those of you who are born in the
go for those of you who are born in the 70s or grew up in the 70s 80s and maybe
70s or grew up in the 70s 80s and maybe
70s or grew up in the 70s 80s and maybe early 90s you remember then four o’clock
early 90s you remember then four o’clock
early 90s you remember then four o’clock that’s when TV starts right so about
that’s when TV starts right so about
that’s when TV starts right so about 3:30 3:45 you wait the color bar comes
3:30 3:45 you wait the color bar comes
3:30 3:45 you wait the color bar comes on then the sound
it was it wasn’t on sale was until I got
it was it wasn’t on sale was until I got into TV that I understood why that was
into TV that I understood why that was
into TV that I understood why that was being done actually they were testing
being done actually they were testing
being done actually they were testing video and audio so you hear that sound
video and audio so you hear that sound
video and audio so you hear that sound and at 4 o’clock the anthem comes on we
and at 4 o’clock the anthem comes on we
and at 4 o’clock the anthem comes on we didn’t know any better so we appreciated
didn’t know any better so we appreciated
didn’t know any better so we appreciated it then later after the liberalisation
it then later after the liberalisation
it then later after the liberalisation or deregulation of the of the media
or deregulation of the of the media
or deregulation of the of the media industry we started having TV almost 24
industry we started having TV almost 24
industry we started having TV almost 24 hours etc etc now we are not limited to
hours etc etc now we are not limited to
hours etc etc now we are not limited to time you are not limited to time if you
time you are not limited to time if you
time you are not limited to time if you see something you like you can PVR it
see something you like you can PVR it
see something you like you can PVR it you can record it right or you can
you can record it right or you can
you can record it right or you can simply go online download it watch it
simply go online download it watch it
simply go online download it watch it and you get the same thing the same
and you get the same thing the same
and you get the same thing the same thing that the guys sits in front of the
thing that the guys sits in front of the
thing that the guys sits in front of the TV to do you can do at your free time
TV to do you can do at your free time
TV to do you can do at your free time and because the old way it constrains
and because the old way it constrains
and because the old way it constrains you you have to sit down you have to
you you have to sit down you have to
you you have to sit down you have to wait you have to follow the time of the
wait you have to follow the time of the
wait you have to follow the time of the TV station watch if you have to go and
TV station watch if you have to go and
TV station watch if you have to go and talk to somebody about business or about
talk to somebody about business or about
talk to somebody about business or about any other thing you miss your favorite
any other thing you miss your favorite
any other thing you miss your favorite show because you have to do something
show because you have to do something
show because you have to do something else no more no more everything works
else no more no more everything works
else no more no more everything works with your time when do you want to watch
with your time when do you want to watch
with your time when do you want to watch it when do you want to consume it we all
it when do you want to consume it we all
it when do you want to consume it we all know Manuela right in Manuela is not on
know Manuela right in Manuela is not on
know Manuela right in Manuela is not on any mainstream TV in Manuela is not on
any mainstream TV in Manuela is not on
any mainstream TV in Manuela is not on any mainstream TV I don’t know how old
any mainstream TV I don’t know how old
any mainstream TV I don’t know how old she is I maybe like 10 years old or
she is I maybe like 10 years old or
she is I maybe like 10 years old or something or 12 or whatever it is I
something or 12 or whatever it is I
something or 12 or whatever it is I don’t know but this girl has millions of
don’t know but this girl has millions of
don’t know but this girl has millions of views on YouTube millions people are
views on YouTube millions people are
views on YouTube millions people are watching her crazily on YouTube so in
watching her crazily on YouTube so in
watching her crazily on YouTube so in this new era of the media content is
this new era of the media content is
this new era of the media content is king content is important content is the
king content is important content is the
king content is important content is the most important thing you must want
most important thing you must want
most important thing you must want mention
mention
mention Game of Thrones I’ve never watched it
yes I’m sorry I’ve never watched it but
yes I’m sorry I’ve never watched it but but but I’ll tell you for free Game of
but but I’ll tell you for free Game of
but but I’ll tell you for free Game of Thrones is the most downloaded TV series
Thrones is the most downloaded TV series
Thrones is the most downloaded TV series in the world it’s the most pirated TV
in the world it’s the most pirated TV
in the world it’s the most pirated TV series
series
series the world the producers know now the
the world the producers know now the
the world the producers know now the reason it is so watched the reason it is
reason it is so watched the reason it is
reason it is so watched the reason it is so downloaded and pirated is because the
so downloaded and pirated is because the
so downloaded and pirated is because the content is great I know you’re going to
content is great I know you’re going to
content is great I know you’re going to ask why I haven’t watched that just
ask why I haven’t watched that just
ask why I haven’t watched that just haven’t watched it the content is great
haven’t watched it the content is great
haven’t watched it the content is great so in this new era content is kinky so
so in this new era content is kinky so
so in this new era content is kinky so as a Content producer as a broadcaster
as a Content producer as a broadcaster
as a Content producer as a broadcaster it’s not about you anymore you need to
it’s not about you anymore you need to
it’s not about you anymore you need to research you need to put a lot of money
research you need to put a lot of money
research you need to put a lot of money into what to viewers want to see what
into what to viewers want to see what
into what to viewers want to see what your listeners want to hear you
your listeners want to hear you
your listeners want to hear you constantly you need to ask that question
constantly you need to ask that question
constantly you need to ask that question the era where we assume that what we
the era where we assume that what we
the era where we assume that what we what we are doing is good for the
what we are doing is good for the
what we are doing is good for the listeners is gone because there’s a
listeners is gone because there’s a
listeners is gone because there’s a multiplicity of platforms now they are
multiplicity of platforms now they are
multiplicity of platforms now they are spoiled for choice every morning when I
spoiled for choice every morning when I
spoiled for choice every morning when I wake up I listen to BBC Radio 1 every
wake up I listen to BBC Radio 1 every
wake up I listen to BBC Radio 1 every morning I move to one extra oh I moved
morning I move to one extra oh I moved
morning I move to one extra oh I moved to LBC I can’t do that on my phone now
to LBC I can’t do that on my phone now
to LBC I can’t do that on my phone now all it cost me is data so I don’t need
all it cost me is data so I don’t need
all it cost me is data so I don’t need to listen to only Nigerian radio
to listen to only Nigerian radio
to listen to only Nigerian radio stations the world has become smaller
stations the world has become smaller
stations the world has become smaller some of you here have Netflix Netflix
some of you here have Netflix Netflix
some of you here have Netflix Netflix accounts I used to have I still have one
accounts I used to have I still have one
accounts I used to have I still have one but I can’t pay for it anymore because
but I can’t pay for it anymore because
but I can’t pay for it anymore because my bank anyway with Netflix your TV is
my bank anyway with Netflix your TV is
my bank anyway with Netflix your TV is on demand you can pick whatever you want
on demand you can pick whatever you want
on demand you can pick whatever you want to watch and watch whenever you want so
to watch and watch whenever you want so
to watch and watch whenever you want so I don’t need to I can you in today’s
I don’t need to I can you in today’s
I don’t need to I can you in today’s world you can exist without a TV you
world you can exist without a TV you
world you can exist without a TV you don’t need a TV that’s free advice don’t
don’t need a TV that’s free advice don’t
don’t need a TV that’s free advice don’t buy a TV anymore you don’t need it
buy a TV anymore you don’t need it
buy a TV anymore you don’t need it invest that money in a good data plan
invest that money in a good data plan
invest that money in a good data plan and you will get everything your your
and you will get everything your your
and you will get everything your your free terrorist Realty V or whichever
free terrorist Realty V or whichever
free terrorist Realty V or whichever service will give you online and at the
service will give you online and at the
service will give you online and at the best quality you don’t need a TV anymore
best quality you don’t need a TV anymore
best quality you don’t need a TV anymore that’s that’s why we’re heading to and
that’s that’s why we’re heading to and
that’s that’s why we’re heading to and that’s why TV makers they know this they
that’s why TV makers they know this they
that’s why TV makers they know this they know that in the next couple of years
know that in the next couple of years
know that in the next couple of years they’re going to be redundant so many of
they’re going to be redundant so many of
they’re going to be redundant so many of them are making Smart TVs that can use
them are making Smart TVs that can use
them are making Smart TVs that can use your home Wi-Fi that you can call my
your home Wi-Fi that you can call my
your home Wi-Fi that you can call my zone but if you have a prime account you
zone but if you have a prime account you
zone but if you have a prime account you can now watch ground saw from this fall
can now watch ground saw from this fall
can now watch ground saw from this fall now Amazon Prime puts 160 million pounds
now Amazon Prime puts 160 million pounds
now Amazon Prime puts 160 million pounds into producing I think
into producing I think
into producing I think seasons of the ground tour it’s still
seasons of the ground tour it’s still
seasons of the ground tour it’s still the same show or even better in terms of
the same show or even better in terms of
the same show or even better in terms of production I mean judging by the trailer
production I mean judging by the trailer
production I mean judging by the trailer that I saw it’s almost better than Top
that I saw it’s almost better than Top
that I saw it’s almost better than Top Gear but the same guys and they are
Gear but the same guys and they are
Gear but the same guys and they are going to be giving you same motoring
going to be giving you same motoring
going to be giving you same motoring experience all of that but guess what
experience all of that but guess what
experience all of that but guess what unlike the BBC you can’t watch it on
unlike the BBC you can’t watch it on
unlike the BBC you can’t watch it on interest our platform you can only watch
interest our platform you can only watch
interest our platform you can only watch it if you have an Amazon Prime account
it if you have an Amazon Prime account
it if you have an Amazon Prime account Amazon is not crazy 160 million pounds
Amazon is not crazy 160 million pounds
Amazon is not crazy 160 million pounds is a lot of money to put into any
is a lot of money to put into any
is a lot of money to put into any venture they are sure they’re gonna make
venture they are sure they’re gonna make
venture they are sure they’re gonna make their money back these guys are going to
their money back these guys are going to
their money back these guys are going to deliver because what one day were the
deliver because what one day were the
deliver because what one day were the BBC they were giving the BBC 300 million
BBC they were giving the BBC 300 million
BBC they were giving the BBC 300 million pounds every year top care was given the
pounds every year top care was given the
pounds every year top care was given the BBC 300 million pounds every year
BBC 300 million pounds every year
BBC 300 million pounds every year globally it’s probably the most popular
globally it’s probably the most popular
globally it’s probably the most popular content on the BBC so this is where the
content on the BBC so this is where the
content on the BBC so this is where the media is headed I’m just trying to get
media is headed I’m just trying to get
media is headed I’m just trying to get your mind thinking so what is going to
your mind thinking so what is going to
your mind thinking so what is going to happen to existing media it’s already
happen to existing media it’s already
happen to existing media it’s already happening right now by the way
happening right now by the way
happening right now by the way hence adapt or die things are changing
hence adapt or die things are changing
hence adapt or die things are changing things will always change the will is
things will always change the will is
things will always change the will is going to continue to turn the Washington
going to continue to turn the Washington
going to continue to turn the Washington Post
Post
Post now prioritizes online digital / print
now prioritizes online digital / print
now prioritizes online digital / print recently there was a story about Donald
recently there was a story about Donald
recently there was a story about Donald Trump and the recording with the TV’s TV
Trump and the recording with the TV’s TV
Trump and the recording with the TV’s TV host except I saw that Washington Post
host except I saw that Washington Post
host except I saw that Washington Post broke that first and what they did was
broke that first and what they did was
broke that first and what they did was to put it on their website and did their
to put it on their website and did their
to put it on their website and did their research got the video put it on their
research got the video put it on their
research got the video put it on their website first Washington Post is
website first Washington Post is
website first Washington Post is legendary for their print copy but
legendary for their print copy but
legendary for their print copy but because we are now in a different era
because we are now in a different era
because we are now in a different era because things have changed Washington
because things have changed Washington
because things have changed Washington Post would have waited through the next
Post would have waited through the next
Post would have waited through the next morning before they could have broken
morning before they could have broken
morning before they could have broken that story that can’t happen anymore you
that story that can’t happen anymore you
that story that can’t happen anymore you have such a big story if you don’t put
have such a big story if you don’t put
have such a big story if you don’t put it on your website if you don’t do
it on your website if you don’t do
it on your website if you don’t do digital immediately your competitor is
digital immediately your competitor is
digital immediately your competitor is going to beat you to it and you lose
going to beat you to it and you lose
going to beat you to it and you lose revenue you lose eyeballs
revenue you lose eyeballs
revenue you lose eyeballs you lose subscriptions you lose
you lose subscriptions you lose
you lose subscriptions you lose everything
everything
everything that’s how complicated is become for
that’s how complicated is become for
that’s how complicated is become for those of us who are in the media the
those of us who are in the media the
those of us who are in the media the independence in the UK
independence in the UK
independence in the UK March 22 see I believe this stopped
March 22 see I believe this stopped
March 22 see I believe this stopped sprint you can’t get the independence in
sprint you can’t get the independence in
sprint you can’t get the independence in the UK to buy hardcopy you can’t get it
the UK to buy hardcopy you can’t get it
the UK to buy hardcopy you can’t get it anymore stopped this is why they stopped
anymore stopped this is why they stopped
anymore stopped this is why they stopped when they started were doing four
when they started were doing four
when they started were doing four hundred and eighty thousand copies daily
hundred and eighty thousand copies daily
hundred and eighty thousand copies daily at the time they stopped they were doing
at the time they stopped they were doing
at the time they stopped they were doing about twenty eight thousand daily I was
about twenty eight thousand daily I was
about twenty eight thousand daily I was reading just this week New York Times is
reading just this week New York Times is
reading just this week New York Times is losing money on his print copy if you
losing money on his print copy if you
losing money on his print copy if you follow the Guardian Nigerian Guardian
follow the Guardian Nigerian Guardian
follow the Guardian Nigerian Guardian online notice that the I beginning to
online notice that the I beginning to
online notice that the I beginning to ramp up their new media platforms
ramp up their new media platforms
ramp up their new media platforms because I can tell you for free again
because I can tell you for free again
because I can tell you for free again virtually all the newspapers in Nigeria
virtually all the newspapers in Nigeria
virtually all the newspapers in Nigeria are not making money from selling hard
are not making money from selling hard
are not making money from selling hard copy the bulk of their revenue comes
copy the bulk of their revenue comes
copy the bulk of their revenue comes from advertising but the 250 you pay
from advertising but the 250 you pay
from advertising but the 250 you pay whatever it is doesn’t cover the print
whatever it is doesn’t cover the print
whatever it is doesn’t cover the print cost so prints particularly ahead of
cost so prints particularly ahead of
cost so prints particularly ahead of broadcast is already endangered he’s on
broadcast is already endangered he’s on
broadcast is already endangered he’s on the slab many of them already have their
the slab many of them already have their
the slab many of them already have their carcasses out there what’s the truth
carcasses out there what’s the truth
carcasses out there what’s the truth they can’t survive if they don’t change
they can’t survive if they don’t change
they can’t survive if they don’t change their models and they need to do it very
their models and they need to do it very
their models and they need to do it very fast and guess what in this new era
fast and guess what in this new era
fast and guess what in this new era everybody’s a journalist you are a
everybody’s a journalist you are a
everybody’s a journalist you are a journalist so it’s giving people like us
journalist so it’s giving people like us
journalist so it’s giving people like us a run for our money you don’t know who’s
a run for our money you don’t know who’s
a run for our money you don’t know who’s a professional journalist anymore
a professional journalist anymore
a professional journalist anymore because before you even get to the
because before you even get to the
because before you even get to the newsroom someone has put the story on
newsroom someone has put the story on
newsroom someone has put the story on Twitter Facebook it’s already been
Twitter Facebook it’s already been
Twitter Facebook it’s already been spread on whatsapp what is it what’s the
spread on whatsapp what is it what’s the
spread on whatsapp what is it what’s the reporter a reporter is an individual who
reporter a reporter is an individual who
reporter a reporter is an individual who goes out cover the story and reports
goes out cover the story and reports
goes out cover the story and reports what he has seen that’s what you’ve done
what he has seen that’s what you’ve done
what he has seen that’s what you’ve done already
already
already hence citizen journalism CNN used to
hence citizen journalism CNN used to
hence citizen journalism CNN used to have a show called I report for CNN
have a show called I report for CNN
have a show called I report for CNN class citizen journalism so everybody
class citizen journalism so everybody
class citizen journalism so everybody everybody’s a journalist now but of
everybody’s a journalist now but of
everybody’s a journalist now but of course professional journalists will
course professional journalists will
course professional journalists will still double check will still ensure
still double check will still ensure
still double check will still ensure that their facts arise will still reach
that their facts arise will still reach
that their facts arise will still reach out to the other party but that’s what
out to the other party but that’s what
out to the other party but that’s what you don’t do you don’t do it because
you don’t do you don’t do it because
you don’t do you don’t do it because you’re excited about what you’ve seen
you’re excited about what you’ve seen
you’re excited about what you’ve seen you
you
you put it on a lot of times is false a lot
put it on a lot of times is false a lot
put it on a lot of times is false a lot of times it’s true so before we get our
of times it’s true so before we get our
of times it’s true so before we get our acts together everybody already knows
acts together everybody already knows
acts together everybody already knows about it
about it
about it so the novelty of something breaking
so the novelty of something breaking
so the novelty of something breaking isn’t even there anymore and you laugh
isn’t even there anymore and you laugh
isn’t even there anymore and you laugh at us and say ah it’s okay so media
at us and say ah it’s okay so media
at us and say ah it’s okay so media companies need to look me to devise ways
companies need to look me to devise ways
companies need to look me to devise ways to merge that interface so how do we use
to merge that interface so how do we use
to merge that interface so how do we use tools of crowdsourcing how do we use
tools of crowdsourcing how do we use
tools of crowdsourcing how do we use tools of on the spot
tools of on the spot
tools of on the spot individuals at an event to gather news
individuals at an event to gather news
individuals at an event to gather news to produce content because they’re most
to produce content because they’re most
to produce content because they’re most likely going to get there before you
likely going to get there before you
likely going to get there before you they have the tools to actually report
they have the tools to actually report
they have the tools to actually report the story to cover the story because
the story to cover the story because
the story to cover the story because when you take out your smartphone and
when you take out your smartphone and
when you take out your smartphone and take video you take photos or you tweet
take video you take photos or you tweet
take video you take photos or you tweet about something you actually report in
about something you actually report in
about something you actually report in an event hence twitter twitter is
an event hence twitter twitter is
an event hence twitter twitter is popular because it’s a microblogging
popular because it’s a microblogging
popular because it’s a microblogging site and it’s a site where people
site and it’s a site where people
site and it’s a site where people usually disseminate information about
usually disseminate information about
usually disseminate information about something so you need to as a Content
something so you need to as a Content
something so you need to as a Content producer you need as a broadcaster you
producer you need as a broadcaster you
producer you need as a broadcaster you need to ensure that these platforms are
need to ensure that these platforms are
need to ensure that these platforms are not too far away from you I need to
not too far away from you I need to
not too far away from you I need to create mechanisms where you can
create mechanisms where you can
create mechanisms where you can aggregate thoughts you can create
aggregate thoughts you can create
aggregate thoughts you can create content from these platforms which you
content from these platforms which you
content from these platforms which you can use on your platform the lines are
can use on your platform the lines are
can use on your platform the lines are blurred
blurred
blurred those of us in radio are also endangered
those of us in radio are also endangered
those of us in radio are also endangered we have a bit of strength over TV but
we have a bit of strength over TV but
we have a bit of strength over TV but doesn’t mean that we’re out of the woods
doesn’t mean that we’re out of the woods
doesn’t mean that we’re out of the woods so this here is how stern I don’t know I
so this here is how stern I don’t know I
so this here is how stern I don’t know I don’t know if you guys know how Stern
don’t know if you guys know how Stern
don’t know if you guys know how Stern he’s very popular very popular in the US
he’s very popular very popular in the US
he’s very popular very popular in the US it’s been in the business what 20 30 or
it’s been in the business what 20 30 or
it’s been in the business what 20 30 or more years does about 40 million dollars
more years does about 40 million dollars
more years does about 40 million dollars annually in revenue how Stern does his
annually in revenue how Stern does his
annually in revenue how Stern does his show on radio but Siri ox texter XM
show on radio but Siri ox texter XM
show on radio but Siri ox texter XM which hosts him also does a simulcast so
which hosts him also does a simulcast so
which hosts him also does a simulcast so while is in the studio you’re also
while is in the studio you’re also
while is in the studio you’re also watching him on TV on Sirius XM it’s a
watching him on TV on Sirius XM it’s a
watching him on TV on Sirius XM it’s a digital platform now then the next time
digital platform now then the next time
digital platform now then the next time picture there is The Breakfast Club how
picture there is The Breakfast Club how
picture there is The Breakfast Club how many of us have seen clips of Breakfast
many of us have seen clips of Breakfast
many of us have seen clips of Breakfast Club
Club
Club now Breakfast Club is from a radio
now Breakfast Club is from a radio
now Breakfast Club is from a radio station in New York power one of 101.5
station in New York power one of 101.5
station in New York power one of 101.5 and these guys just sit down and do a
and these guys just sit down and do a
and these guys just sit down and do a morning show
morning show
morning show and on this morning show they could have
and on this morning show they could have
and on this morning show they could have louis farrakhan who’s been on the show
louis farrakhan who’s been on the show
louis farrakhan who’s been on the show they could have been a Clinton they
they could have been a Clinton they
they could have been a Clinton they could have anybody and they recorded as
could have anybody and they recorded as
could have anybody and they recorded as well and some of the very good ones
well and some of the very good ones
well and some of the very good ones which have been many make it to places
which have been many make it to places
which have been many make it to places like Nigeria I’m sure that these guys
like Nigeria I’m sure that these guys
like Nigeria I’m sure that these guys were broadcasting to the people of New
were broadcasting to the people of New
were broadcasting to the people of New York they weren’t thinking of Nigeria
York they weren’t thinking of Nigeria
York they weren’t thinking of Nigeria when they were broadcasting I’m also
when they were broadcasting I’m also
when they were broadcasting I’m also aware that they know that they have some
aware that they know that they have some
aware that they know that they have some following back here because recently ice
following back here because recently ice
following back here because recently ice prince was also on the show so it must
prince was also on the show so it must
prince was also on the show so it must have gone on the show because it knows
have gone on the show because it knows
have gone on the show because it knows that it will resonate back in Nigeria so
that it will resonate back in Nigeria so
that it will resonate back in Nigeria so they recorded and put on on on the
they recorded and put on on on the
they recorded and put on on on the internet and people watch on YouTube
internet and people watch on YouTube
internet and people watch on YouTube people share it becomes you know a part
people share it becomes you know a part
people share it becomes you know a part of popular culture and all of that the
of popular culture and all of that the
of popular culture and all of that the reason they are doing that is because
reason they are doing that is because
reason they are doing that is because they know that in this new era we’re
they know that in this new era we’re
they know that in this new era we’re going to it is not enough to just put
going to it is not enough to just put
going to it is not enough to just put your voice it’s not enough to just say
your voice it’s not enough to just say
your voice it’s not enough to just say you’re on radio and reuse an audio
you’re on radio and reuse an audio
you’re on radio and reuse an audio medium it’s not enough when you go on
medium it’s not enough when you go on
medium it’s not enough when you go on instant on the internet the content that
instant on the internet the content that
instant on the internet the content that gets your attention the most is the one
gets your attention the most is the one
gets your attention the most is the one that has picture right that has video
that has picture right that has video
that has picture right that has video the content that usually just has audio
the content that usually just has audio
the content that usually just has audio it doesn’t get to attention a lot
it doesn’t get to attention a lot
it doesn’t get to attention a lot because you’re probably distracted
because you’re probably distracted
because you’re probably distracted you’re doing other things and and all of
you’re doing other things and and all of
you’re doing other things and and all of that so people understand that fact so
that so people understand that fact so
that so people understand that fact so radio is becoming more audio-visual not
radio is becoming more audio-visual not
radio is becoming more audio-visual not just vide not just audio as you come in
just vide not just audio as you come in
just vide not just audio as you come in more and more audio-visual so this is
more and more audio-visual so this is
more and more audio-visual so this is where close next year Nigeria is
where close next year Nigeria is
where close next year Nigeria is supposed to migrate to digital
supposed to migrate to digital
supposed to migrate to digital broadcasting supposed to we were
broadcasting supposed to we were
broadcasting supposed to we were supposed to do that in 2012 we missed
supposed to do that in 2012 we missed
supposed to do that in 2012 we missed that deadline we moved it to 2015 wasn’t
that deadline we moved it to 2015 wasn’t
that deadline we moved it to 2015 wasn’t gonna happen we’re gonna have an
gonna happen we’re gonna have an
gonna happen we’re gonna have an election so we’ll move that deadline
election so we’ll move that deadline
election so we’ll move that deadline again now we’ve moved it to 2017 might
again now we’ve moved it to 2017 might
again now we’ve moved it to 2017 might might not happen I’m an optimist so I’m
might not happen I’m an optimist so I’m
might not happen I’m an optimist so I’m just gonna say that next year we’re
just gonna say that next year we’re
just gonna say that next year we’re going to migrate to digital for some
going to migrate to digital for some
going to migrate to digital for some countries to they’re like 10 years but
countries to they’re like 10 years but
countries to they’re like 10 years but we are again we’re good at performing
we are again we’re good at performing
we are again we’re good at performing magic so we can do it well here’s the
magic so we can do it well here’s the
magic so we can do it well here’s the thing about digital with digital there’s
thing about digital with digital there’s
thing about digital with digital there’s nowhere to hide they’re going to be more
nowhere to hide they’re going to be more
nowhere to hide they’re going to be more platforms they’re going to be more TV
platforms they’re going to be more TV
platforms they’re going to be more TV stations and they’re not just going to
stations and they’re not just going to
stations and they’re not just going to show you Calabar they are going
show you Calabar they are going
show you Calabar they are going show you content so it means that there
show you content so it means that there
show you content so it means that there is going to be more content because
is going to be more content because
is going to be more content because they’re gonna be more individuals who
they’re gonna be more individuals who
they’re gonna be more individuals who don’t want to own TV stations but want
don’t want to own TV stations but want
don’t want to own TV stations but want to produce content they’re going to be a
to produce content they’re going to be a
to produce content they’re going to be a million and one while the idea nuga
million and one while the idea nuga
million and one while the idea nuga whatever production house you like there
whatever production house you like there
whatever production house you like there will be plenty of them but to survive
will be plenty of them but to survive
will be plenty of them but to survive because there’s going to be a jumble of
because there’s going to be a jumble of
because there’s going to be a jumble of content it’s going to be like survival
content it’s going to be like survival
content it’s going to be like survival of the fittest
of the fittest
of the fittest only the best content will come to the
only the best content will come to the
only the best content will come to the top nobody’s going to watch crap anymore
top nobody’s going to watch crap anymore
top nobody’s going to watch crap anymore iris TV NT any of the states the shows
iris TV NT any of the states the shows
iris TV NT any of the states the shows you can think of will go under will die
you can think of will go under will die
you can think of will go under will die if they do not adapt thank you very much
”
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