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A New Model for Giving | Layla Yarjani | TEDxCambridgeUniversity


family where we were taught that

family where we were taught that anything was possible

anything was possible

anything was possible my mother is a very proactive woman and

my mother is a very proactive woman and

my mother is a very proactive woman and a woman of many many talents a go-getter

a woman of many many talents a go-getter

a woman of many many talents a go-getter if you will from being a full-time mom

if you will from being a full-time mom

if you will from being a full-time mom to going back to work in a career as a

to going back to work in a career as a

to going back to work in a career as a designer to opening restaurants helping

designer to opening restaurants helping

designer to opening restaurants helping orphaned children find their way back to

orphaned children find their way back to

orphaned children find their way back to families to being a superstar mom and

families to being a superstar mom and

families to being a superstar mom and always having a healthy meal on the

always having a healthy meal on the

always having a healthy meal on the table at the end of every school day she

table at the end of every school day she

table at the end of every school day she kind of had a knack for everything now

kind of had a knack for everything now

kind of had a knack for everything now she wasn’t perfect and we definitely had

she wasn’t perfect and we definitely had

she wasn’t perfect and we definitely had our moments but there was something

our moments but there was something

our moments but there was something about her character that just said

about her character that just said

about her character that just said here’s a challenge or here’s an

here’s a challenge or here’s an

here’s a challenge or here’s an opportunity and there’s nothing that’s

opportunity and there’s nothing that’s

opportunity and there’s nothing that’s going to stop me from getting to the

going to stop me from getting to the

going to stop me from getting to the other side of it I am very much my

other side of it I am very much my

other side of it I am very much my mother’s daughter I don’t see challenges

mother’s daughter I don’t see challenges

mother’s daughter I don’t see challenges as anything but an opportunity to grow I

as anything but an opportunity to grow I

as anything but an opportunity to grow I have many dreams probably too many to

have many dreams probably too many to

have many dreams probably too many to count and I remember coming out of

count and I remember coming out of

count and I remember coming out of university and wondering what I would do

university and wondering what I would do

university and wondering what I would do with my life because I wanted to be a

with my life because I wanted to be a

with my life because I wanted to be a business operator a technology leader an

business operator a technology leader an

business operator a technology leader an entrepreneur a yoga teacher a health

entrepreneur a yoga teacher a health

entrepreneur a yoga teacher a health food blogger a product developer a

food blogger a product developer a

food blogger a product developer a product manager I mean the list was so

product manager I mean the list was so

product manager I mean the list was so long I didn’t know where I was gonna

long I didn’t know where I was gonna

long I didn’t know where I was gonna start and how a person could do so much

start and how a person could do so much

start and how a person could do so much in one lifetime it was really actually

in one lifetime it was really actually

in one lifetime it was really actually very overwhelming to think about all of

very overwhelming to think about all of

very overwhelming to think about all of the things I wanted to do and you know I

the things I wanted to do and you know I

the things I wanted to do and you know I stopped and said okay let’s go one level

stopped and said okay let’s go one level

stopped and said okay let’s go one level deeper let’s go one level deeper than

deeper let’s go one level deeper than

deeper let’s go one level deeper than what you want to be and think about who

what you want to be and think about who

what you want to be and think about who it is that you are and what you want out

it is that you are and what you want out

it is that you are and what you want out of life and well for me it was clear I

of life and well for me it was clear I

of life and well for me it was clear I had a lot of different interests and

had a lot of different interests and

had a lot of different interests and more than anything I wanted to be part

more than anything I wanted to be part

more than anything I wanted to be part of a community of people like myself

of a community of people like myself

of a community of people like myself exploring these interests in these

exploring these interests in these

exploring these interests in these projects I wanted to engage with the

projects I wanted to engage with the

projects I wanted to engage with the world’s biggest problems and I wanted to

world’s biggest problems and I wanted to

world’s biggest problems and I wanted to be part of those solutions I wanted to

be part of those solutions I wanted to

be part of those solutions I wanted to have fun I wanted to have dynamic

have fun I wanted to have dynamic

have fun I wanted to have dynamic experiences and I didn’t want to feel

experiences and I didn’t want to feel

experiences and I didn’t want to feel too committed to any one project so that

too committed to any one project so that

too committed to any one project so that I’d never be in a position that I

I’d never be in a position that I

I’d never be in a position that I couldn’t come back from traditional

couldn’t come back from traditional

couldn’t come back from traditional charity models that we know today are

charity models that we know today are

charity models that we know today are wonderful and they work for many reasons

wonderful and they work for many reasons

wonderful and they work for many reasons but they only appeal to a certain group

but they only appeal to a certain group

but they only appeal to a certain group and these groups include amateur runners

and these groups include amateur runners

and these groups include amateur runners and athletes office bakers high

and athletes office bakers high

and athletes office bakers high net-worth families institutions moms and

net-worth families institutions moms and

net-worth families institutions moms and those beautiful people who give up on a

those beautiful people who give up on a

those beautiful people who give up on a higher standard of living to go and work

higher standard of living to go and work

higher standard of living to go and work inside these organizations now that

inside these organizations now that

inside these organizations now that charity model basically misses all the

charity model basically misses all the

charity model basically misses all the professionals out there who want to give

professionals out there who want to give

professionals out there who want to give in a more meaningful way than just

in a more meaningful way than just

in a more meaningful way than just running a race and I’ll tell you I’ve

running a race and I’ll tell you I’ve

running a race and I’ll tell you I’ve done it I’ve run a bunch of half

done it I’ve run a bunch of half

done it I’ve run a bunch of half marathons and it’s great fun you take

marathons and it’s great fun you take

marathons and it’s great fun you take pictures with your friends and you give

pictures with your friends and you give

pictures with your friends and you give a bit of money but frankly it’s not that

a bit of money but frankly it’s not that

a bit of money but frankly it’s not that meaningful for someone who maybe you

meaningful for someone who maybe you

meaningful for someone who maybe you know dreamt of being a human rights

know dreamt of being a human rights

know dreamt of being a human rights activist at one point in her life and

activist at one point in her life and

activist at one point in her life and this this charity model I would argue is

this this charity model I would argue is

this this charity model I would argue is broken for the masses and why is it

broken for the masses and why is it

broken for the masses and why is it broken

broken

broken well charities aren’t asking themselves

well charities aren’t asking themselves

well charities aren’t asking themselves the difficult questions about how young

the difficult questions about how young

the difficult questions about how young people and how professionals want to

people and how professionals want to

people and how professionals want to give and they’re not thinking about it

give and they’re not thinking about it

give and they’re not thinking about it in the kind of standard design based

in the kind of standard design based

in the kind of standard design based problem-solving framework they’re

problem-solving framework they’re

problem-solving framework they’re thinking about it in the traditional

thinking about it in the traditional

thinking about it in the traditional sense and they’re thinking about well

sense and they’re thinking about well

sense and they’re thinking about well how can we raise as much funds as

how can we raise as much funds as

how can we raise as much funds as possible well I’m here to tell you that

possible well I’m here to tell you that

possible well I’m here to tell you that model doesn’t work for our generation

model doesn’t work for our generation

model doesn’t work for our generation and through the last few years and the

and through the last few years and the

and through the last few years and the work that we’ve been doing with my group

work that we’ve been doing with my group

work that we’ve been doing with my group of friends and my friends our friends

of friends and my friends our friends

of friends and my friends our friends and now a larger community of people in

and now a larger community of people in

and now a larger community of people in London and in Europe we’ve learned that

London and in Europe we’ve learned that

London and in Europe we’ve learned that actually our generation wants to give in

actually our generation wants to give in

actually our generation wants to give in a very different way and how is it that

a very different way and how is it that

a very different way and how is it that we want to give so first and foremost

we want to give so first and foremost

we want to give so first and foremost it’s that community piece we want to

it’s that community piece we want to

it’s that community piece we want to give as part of a community of

give as part of a community of

give as part of a community of like-minded people second we want to

like-minded people second we want to

like-minded people second we want to professionally and personally develop

professionally and personally develop

professionally and personally develop ourselves as we give within this

ourselves as we give within this

ourselves as we give within this community third we want our giving to be

community third we want our giving to be

community third we want our giving to be flexible so yes we want to give money

flexible so yes we want to give money

flexible so yes we want to give money but we want to give money in the way

but we want to give money in the way

but we want to give money in the way that we would like to give we don’t want

that we would like to give we don’t want

that we would like to give we don’t want to be stopped outside the tube we don’t

to be stopped outside the tube we don’t

to be stopped outside the tube we don’t want to be called we want to engage with

want to be called we want to engage with

want to be called we want to engage with you the way that works for us for we

you the way that works for us for we

you the way that works for us for we want to do it in a meaningful way I

want to do it in a meaningful way I

want to do it in a meaningful way I don’t want to just kind of tap in and

don’t want to just kind of tap in and

don’t want to just kind of tap in and tap out of the things I care about I

tap out of the things I care about I

tap out of the things I care about I want to be engaged in the dialogue I

want to be engaged in the dialogue I

want to be engaged in the dialogue I want to be an ambassador for your cause

want to be an ambassador for your cause

want to be an ambassador for your cause and I want to feel like I’m

and I want to feel like I’m

and I want to feel like I’m part of the story and most young people

part of the story and most young people

part of the story and most young people in some way shape or form do engage and

in some way shape or form do engage and

in some way shape or form do engage and do become part of the story but they

do become part of the story but they

do become part of the story but they don’t then action it and finally going

don’t then action it and finally going

don’t then action it and finally going back to the experiences at number five

back to the experiences at number five

back to the experiences at number five we want to be able to have varied and

we want to be able to have varied and

we want to be able to have varied and dynamic experiences as we give I

dynamic experiences as we give I

dynamic experiences as we give I understand what it is that’s broken

understand what it is that’s broken

understand what it is that’s broken about the model I want to in some way

about the model I want to in some way

about the model I want to in some way try to be part of this story so I’m

try to be part of this story so I’m

try to be part of this story so I’m gonna build a bridge for myself I wanted

gonna build a bridge for myself I wanted

gonna build a bridge for myself I wanted to fundraise I wanted to advocate for

to fundraise I wanted to advocate for

to fundraise I wanted to advocate for the causes I cared about I want it to be

the causes I cared about I want it to be

the causes I cared about I want it to be really informed about what was going on

really informed about what was going on

really informed about what was going on and help educate my peers as well and I

and help educate my peers as well and I

and help educate my peers as well and I wanted to contribute my services in time

wanted to contribute my services in time

wanted to contribute my services in time without actually quitting my day job and

without actually quitting my day job and

without actually quitting my day job and I was gonna build a bridge to do that so

I was gonna build a bridge to do that so

I was gonna build a bridge to do that so the bridge that has now been built is is

the bridge that has now been built is is

the bridge that has now been built is is one where anyone can give and anyone can

one where anyone can give and anyone can

one where anyone can give and anyone can come up with their own ideas and come to

come up with their own ideas and come to

come up with their own ideas and come to our group and say I want to bring this

our group and say I want to bring this

our group and say I want to bring this idea to life so here’s a little bit

idea to life so here’s a little bit

idea to life so here’s a little bit about how it works and I hope that more

about how it works and I hope that more

about how it works and I hope that more and more people of our generation will

and more people of our generation will

and more people of our generation will think about the bridges that they need

think about the bridges that they need

think about the bridges that they need to put in place to make what they need

to put in place to make what they need

to put in place to make what they need come to life and to make it work for

come to life and to make it work for

come to life and to make it work for them going back to those kind of four

them going back to those kind of four

them going back to those kind of four areas I decided who’s going to build a

areas I decided who’s going to build a

areas I decided who’s going to build a community of people that we’re going to

community of people that we’re going to

community of people that we’re going to help me fundraise advocate educate and

help me fundraise advocate educate and

help me fundraise advocate educate and donate my services and that community

donate my services and that community

donate my services and that community was going to be built based on common

was going to be built based on common

was going to be built based on common values not socioeconomic background not

values not socioeconomic background not

values not socioeconomic background not where we went to uni and not what

where we went to uni and not what

where we went to uni and not what country we were from but genuine

country we were from but genuine

country we were from but genuine interest in the future and genuine

interest in the future and genuine

interest in the future and genuine interest in being part of the change

interest in being part of the change

interest in being part of the change that community was then going to have

that community was then going to have

that community was then going to have opportunities within it for different

opportunities within it for different

opportunities within it for different people to lead initiatives it was going

people to lead initiatives it was going

people to lead initiatives it was going to allow for crowd-sourced ideas so that

to allow for crowd-sourced ideas so that

to allow for crowd-sourced ideas so that anyone off the street with a great idea

anyone off the street with a great idea

anyone off the street with a great idea could come to us and say I want to bring

could come to us and say I want to bring

could come to us and say I want to bring this idea to life and we as a team could

this idea to life and we as a team could

this idea to life and we as a team could work together to bring that idea to life

work together to bring that idea to life

work together to bring that idea to life and it was going to allow people who

and it was going to allow people who

and it was going to allow people who work in finance to dabble in the art

work in finance to dabble in the art

work in finance to dabble in the art industry outside of work it was going to

industry outside of work it was going to

industry outside of work it was going to allow people who work in the art

allow people who work in the art

allow people who work in the art industry to be human rights activists

industry to be human rights activists

industry to be human rights activists outside of their careers in the art

outside of their careers in the art

outside of their careers in the art world and the point here is to try to

world and the point here is to try to

world and the point here is to try to make a bridge that works for you so my

make a bridge that works for you so my

make a bridge that works for you so my bridge is going to look very different

bridge is going to look very different

bridge is going to look very different to the next person’s bridge and this

to the next person’s bridge and this

to the next person’s bridge and this model allows flexibility

model allows flexibility

model allows flexibility within that and why does it work because

within that and why does it work because

within that and why does it work because these things become your project your

these things become your project your

these things become your project your initiatives your friends your charity

initiatives your friends your charity

initiatives your friends your charity and guess what you don’t have to quit

and guess what you don’t have to quit

and guess what you don’t have to quit your day job

your day job

your day job or leave what you’re doing full-time to

or leave what you’re doing full-time to

or leave what you’re doing full-time to be able to do those things and on top of

be able to do those things and on top of

be able to do those things and on top of that you get to make charity cool

that you get to make charity cool

that you get to make charity cool the way your friends define cool which

the way your friends define cool which

the way your friends define cool which could be very different to the way my

could be very different to the way my

could be very different to the way my friends or the next person define cool

friends or the next person define cool

friends or the next person define cool it’s been now three years we’re in three

it’s been now three years we’re in three

it’s been now three years we’re in three countries and we have hosted 50-plus

countries and we have hosted 50-plus

countries and we have hosted 50-plus initiatives mobilize thousands of young

initiatives mobilize thousands of young

initiatives mobilize thousands of young professionals and raised very shy of 1

professionals and raised very shy of 1

professionals and raised very shy of 1 million pounds now for UNICEF’s children

million pounds now for UNICEF’s children

million pounds now for UNICEF’s children of syria appeal and why does it work

of syria appeal and why does it work

of syria appeal and why does it work well because I became aware of my needs

well because I became aware of my needs

well because I became aware of my needs and then decided I was gonna build a way

and then decided I was gonna build a way

and then decided I was gonna build a way for myself to fulfill those needs and a

for myself to fulfill those needs and a

for myself to fulfill those needs and a model that’s flexible enough for other

model that’s flexible enough for other

model that’s flexible enough for other people to be able to fulfill their needs

people to be able to fulfill their needs

people to be able to fulfill their needs whether it’s fundraising or donating of

whether it’s fundraising or donating of

whether it’s fundraising or donating of services are coming up with a incredibly

services are coming up with a incredibly

services are coming up with a incredibly engaging social media campaign that ends

engaging social media campaign that ends

engaging social media campaign that ends up selling 15,000 cookbooks off the back

up selling 15,000 cookbooks off the back

up selling 15,000 cookbooks off the back of it we have created a model that

of it we have created a model that

of it we have created a model that enables charity to be yours and enables

enables charity to be yours and enables

enables charity to be yours and enables you to engage with the causes that you

you to engage with the causes that you

you to engage with the causes that you care about in the way that you care

care about in the way that you care

care about in the way that you care about them I encourage all of you to

about them I encourage all of you to

about them I encourage all of you to have a think about that as you go out

have a think about that as you go out

have a think about that as you go out there into the world and think about how

there into the world and think about how

there into the world and think about how how you’re going to give back and how

how you’re going to give back and how

how you’re going to give back and how you’re going to engage and on the other

you’re going to engage and on the other

you’re going to engage and on the other side of it I think the charities that we

side of it I think the charities that we

side of it I think the charities that we all want to support will welcome our

all want to support will welcome our

all want to support will welcome our bridges we just need to give our word

bridges we just need to give our word

bridges we just need to give our word stand by our word and make sure that

stand by our word and make sure that

stand by our word and make sure that we’re engaging our peers and our hearts

we’re engaging our peers and our hearts

we’re engaging our peers and our hearts in these endeavors and in these projects

in these endeavors and in these projects

in these endeavors and in these projects thank you

thank you

thank you [Applause]

”

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