there’s nothing really quite like a good yoga session to get me to relieve my
yoga session to get me to relieve my
yoga session to get me to relieve my stress I walk in a bundle of nerves
stress I walk in a bundle of nerves
stress I walk in a bundle of nerves tension and stress and I walk out really
tension and stress and I walk out really
tension and stress and I walk out really feeling relaxed stable and definitely
feeling relaxed stable and definitely
feeling relaxed stable and definitely more flexible I guess it’s a bit of a
more flexible I guess it’s a bit of a
more flexible I guess it’s a bit of a coping mechanism for me it’s not my only
coping mechanism for me it’s not my only
coping mechanism for me it’s not my only coping mechanism but it definitely works
coping mechanism but it definitely works
coping mechanism but it definitely works really well I’m not the only person who
really well I’m not the only person who
really well I’m not the only person who thinks this though recent studies
thinks this though recent studies
thinks this though recent studies actually have shown that GABA which is a
actually have shown that GABA which is a
actually have shown that GABA which is a little bit like endorphins or exit Osen
little bit like endorphins or exit Osen
little bit like endorphins or exit Osen travels around in the brain and goes up
travels around in the brain and goes up
travels around in the brain and goes up during a yoga class so we’re looking at
during a yoga class so we’re looking at
during a yoga class so we’re looking at about 27% increase only an hour after
about 27% increase only an hour after
about 27% increase only an hour after yoga
yoga
yoga it’s no wonder really that it’s very
it’s no wonder really that it’s very
it’s no wonder really that it’s very good at chilling me out so gaba is
good at chilling me out so gaba is
good at chilling me out so gaba is almost like the grand inhibitor in the
almost like the grand inhibitor in the
almost like the grand inhibitor in the brain what it does is it looks at these
brain what it does is it looks at these
brain what it does is it looks at these neurons that are firing away like crazy
neurons that are firing away like crazy
neurons that are firing away like crazy and says it’s going to be okay so it’s
and says it’s going to be okay so it’s
and says it’s going to be okay so it’s really quite marvelous so that’s my
really quite marvelous so that’s my
really quite marvelous so that’s my coping mechanism but when I look around
coping mechanism but when I look around
coping mechanism but when I look around the room I’m sure other people have
the room I’m sure other people have
the room I’m sure other people have coping mechanisms that are equally as
coping mechanisms that are equally as
coping mechanisms that are equally as effective while you may actually turn to
effective while you may actually turn to
effective while you may actually turn to alcohol you could be a heavy smoker and
alcohol you could be a heavy smoker and
alcohol you could be a heavy smoker and you could go for a run after work but
you could go for a run after work but
you could go for a run after work but I’d like to introduce you to Luke Luke
I’d like to introduce you to Luke Luke
I’d like to introduce you to Luke Luke is 32 years old he’s homeless and he’s
is 32 years old he’s homeless and he’s
is 32 years old he’s homeless and he’s addicted to heroin I know right now
addicted to heroin I know right now
addicted to heroin I know right now you’re probably thinking wow she went
you’re probably thinking wow she went
you’re probably thinking wow she went really dark really soon one minute we’re
really dark really soon one minute we’re
really dark really soon one minute we’re talking about yoga
talking about yoga
talking about yoga the next minute heroin we’re preparing
the next minute heroin we’re preparing
the next minute heroin we’re preparing and syringe life’s over but it’s not
and syringe life’s over but it’s not
and syringe life’s over but it’s not that random the reason why I’m bringing
that random the reason why I’m bringing
that random the reason why I’m bringing up Luke is because in the past few
up Luke is because in the past few
up Luke is because in the past few months
months
months I’ve been working with heroin addicts
I’ve been working with heroin addicts
I’ve been working with heroin addicts as part of my work for frog design we’ve
as part of my work for frog design we’ve
as part of my work for frog design we’ve been trying to figure out whether Luke
been trying to figure out whether Luke
been trying to figure out whether Luke cares about his health is it true that
cares about his health is it true that
cares about his health is it true that he doesn’t care about his health because
he doesn’t care about his health because
he doesn’t care about his health because he’s a heroin injector or is it that he
he’s a heroin injector or is it that he
he’s a heroin injector or is it that he cares but he doesn’t know how to get
cares but he doesn’t know how to get
cares but he doesn’t know how to get healthy so this was one of the questions
healthy so this was one of the questions
healthy so this was one of the questions that we needed to answer and the only
that we needed to answer and the only
that we needed to answer and the only way to answer it was to actually develop
way to answer it was to actually develop
way to answer it was to actually develop some empathy for Luke when I first
some empathy for Luke when I first
some empathy for Luke when I first started working with people like Luke I
started working with people like Luke I
started working with people like Luke I thought how am I going to empathize with
thought how am I going to empathize with
thought how am I going to empathize with somebody that’s so different from me but
somebody that’s so different from me but
somebody that’s so different from me but it then became pretty obvious that
it then became pretty obvious that
it then became pretty obvious that heroin was a coping mechanism for me and
heroin was a coping mechanism for me and
heroin was a coping mechanism for me and the more that I talked to him the more
the more that I talked to him the more
the more that I talked to him the more that I talked to her social worker his
that I talked to her social worker his
that I talked to her social worker his doctor I realized that actually there’s
doctor I realized that actually there’s
doctor I realized that actually there’s a very good reason why Luke turned to
a very good reason why Luke turned to
a very good reason why Luke turned to heroin and not yoga at the age of 21 I’m
heroin and not yoga at the age of 21 I’m
heroin and not yoga at the age of 21 I’m going to quote here mark one of the
going to quote here mark one of the
going to quote here mark one of the social workers that we worked with on
social workers that we worked with on
social workers that we worked with on the field I think it really shows what
the field I think it really shows what
the field I think it really shows what really you can start thinking about when
really you can start thinking about when
really you can start thinking about when you think about injected drug users
you think about injected drug users
you think about injected drug users he said no one chooses to be homeless or
he said no one chooses to be homeless or
he said no one chooses to be homeless or start injecting drugs if given the
start injecting drugs if given the
start injecting drugs if given the option heroin addicts will always choose
option heroin addicts will always choose
option heroin addicts will always choose not to be addicted but have their lives
not to be addicted but have their lives
not to be addicted but have their lives followed the same rhythm as yours or
followed the same rhythm as yours or
followed the same rhythm as yours or mine we wouldn’t be here talking about
mine we wouldn’t be here talking about
mine we wouldn’t be here talking about this subject so what is this subject
this subject so what is this subject
this subject so what is this subject exactly so I explained to you a little
exactly so I explained to you a little
exactly so I explained to you a little bit that we wanted to find out if Luke
bit that we wanted to find out if Luke
bit that we wanted to find out if Luke cared about his health but to go a
cared about his health but to go a
cared about his health but to go a little bit deeper we needed to
little bit deeper we needed to
little bit deeper we needed to understand what risks he is putting
understand what risks he is putting
understand what risks he is putting himself through by injecting on the
himself through by injecting on the
himself through by injecting on the streets as you can imagine injecting on
streets as you can imagine injecting on
streets as you can imagine injecting on the streets is not the healthiest thing
the streets is not the healthiest thing
the streets is not the healthiest thing to do but we were specifically looking
to do but we were specifically looking
to do but we were specifically looking at something called hepatitis C
at something called hepatitis C
at something called hepatitis C hepatitis C can go undetected for years
hepatitis C can go undetected for years
hepatitis C can go undetected for years just like HIV it is transmitted through
just like HIV it is transmitted through
just like HIV it is transmitted through blood but it’s much more infectious
blood but it’s much more infectious
blood but it’s much more infectious current treatment rates appear to be the
current treatment rates appear to be the
current treatment rates appear to be the lowest and injected drug users but if
lowest and injected drug users but if
lowest and injected drug users but if you think about it injected drug users
you think about it injected drug users
you think about it injected drug users are always dealing with blood the most
are always dealing with blood the most
are always dealing with blood the most disturbing thing though is that
disturbing thing though is that
disturbing thing though is that hepatitis C unlike HIV is actually
hepatitis C unlike HIV is actually
hepatitis C unlike HIV is actually curable so we have a disease that is
curable so we have a disease that is
curable so we have a disease that is actually curable we know who we need to
actually curable we know who we need to
actually curable we know who we need to treat but we’re not treating them
treat but we’re not treating them
treat but we’re not treating them effectively now that’s a cause for
effectively now that’s a cause for
effectively now that’s a cause for concern
concern
concern it’s not humane just to illustrate the
it’s not humane just to illustrate the
it’s not humane just to illustrate the fact a little bit more we’ve got 15
fact a little bit more we’ve got 15
fact a little bit more we’ve got 15 million adults in the EU with hepatitis
million adults in the EU with hepatitis
million adults in the EU with hepatitis C 58 percent of them were infections
C 58 percent of them were infections
C 58 percent of them were infections through injecting drugs 58 is probably
through injecting drugs 58 is probably
through injecting drugs 58 is probably underreported because when you go up to
underreported because when you go up to
underreported because when you go up to somebody and say do you inject heroin or
somebody and say do you inject heroin or
somebody and say do you inject heroin or any other drug the instinct is probably
any other drug the instinct is probably
any other drug the instinct is probably to say no then you ask again their
to say no then you ask again their
to say no then you ask again their instinct is again no so you know you get
instinct is again no so you know you get
instinct is again no so you know you get the idea so what is it that we need to
the idea so what is it that we need to
the idea so what is it that we need to do to try and understand these
do to try and understand these
do to try and understand these undertreated people it’s not enough to
undertreated people it’s not enough to
undertreated people it’s not enough to just talk to Luke and Luke’s friends
just talk to Luke and Luke’s friends
just talk to Luke and Luke’s friends it’s about understanding the situation
it’s about understanding the situation
it’s about understanding the situation that Luke is in I spoke about his
that Luke is in I spoke about his
that Luke is in I spoke about his background before and it’s about really
background before and it’s about really
background before and it’s about really trying to understand his journey his
trying to understand his journey his
trying to understand his journey his everyday journey and his everyday life
everyday journey and his everyday life
everyday journey and his everyday life and this is one of the journeys that I’d
and this is one of the journeys that I’d
and this is one of the journeys that I’d like to show so if we look at the core
like to show so if we look at the core
like to show so if we look at the core which is the hospital we need to talk to
which is the hospital we need to talk to
which is the hospital we need to talk to the doctors that may have seen him then
the doctors that may have seen him then
the doctors that may have seen him then if he goes to a mobile treatment for
if he goes to a mobile treatment for
if he goes to a mobile treatment for another infection
another infection
another infection what can the nurses tell us about Luke
what can the nurses tell us about Luke
what can the nurses tell us about Luke they’re the needle exchange pharmacy is
they’re the needle exchange pharmacy is
they’re the needle exchange pharmacy is very important too we have a pharmacist
very important too we have a pharmacist
very important too we have a pharmacist who’s seeing Luke practically every
who’s seeing Luke practically every
who’s seeing Luke practically every other day as he brings these injections
other day as he brings these injections
other day as he brings these injections to her or him what does she have to say
to her or him what does she have to say
to her or him what does she have to say about Luke what does she know about him
about Luke what does she know about him
about Luke what does she know about him that can help us and finally something
that can help us and finally something
that can help us and finally something that isn’t connected to health can also
that isn’t connected to health can also
that isn’t connected to health can also be that clue to tell us how we should
be that clue to tell us how we should
be that clue to tell us how we should treat Luke
treat Luke
treat Luke somebody for example that works at the
somebody for example that works at the
somebody for example that works at the Mobil food kitchen that serves him food
Mobil food kitchen that serves him food
Mobil food kitchen that serves him food that has developed a relationship with
that has developed a relationship with
that has developed a relationship with him what does he know that we don’t and
him what does he know that we don’t and
him what does he know that we don’t and as I said before this is just a journey
as I said before this is just a journey
as I said before this is just a journey in a very big ecosystem if you look at
in a very big ecosystem if you look at
in a very big ecosystem if you look at it as an onion layer the real core of it
it as an onion layer the real core of it
it as an onion layer the real core of it is our health care by the hospital but
is our health care by the hospital but
is our health care by the hospital but then as you go further and further out
then as you go further and further out
then as you go further and further out you also see peripheral services if this
you also see peripheral services if this
you also see peripheral services if this person chooses to sleep in a church and
person chooses to sleep in a church and
person chooses to sleep in a church and talks to the priest every day the priest
talks to the priest every day the priest
talks to the priest every day the priest may know a lot about him if this person
may know a lot about him if this person
may know a lot about him if this person is an immigrant and goes to a mosque the
is an immigrant and goes to a mosque the
is an immigrant and goes to a mosque the same applies so you have to be open to
same applies so you have to be open to
same applies so you have to be open to every touchpoint
every touchpoint
every touchpoint because you don’t know where the clues
because you don’t know where the clues
because you don’t know where the clues are coming from so at this point we’ve
are coming from so at this point we’ve
are coming from so at this point we’ve talked about the subject and the problem
talked about the subject and the problem
talked about the subject and the problem we’ve talked about one person that we
we’ve talked about one person that we
we’ve talked about one person that we need to design for but he’s not the only
need to design for but he’s not the only
need to design for but he’s not the only one as you remember from my previous
one as you remember from my previous
one as you remember from my previous slide it’s drug users and extra users
slide it’s drug users and extra users
slide it’s drug users and extra users that are at risk and so let me introduce
that are at risk and so let me introduce
that are at risk and so let me introduce you to the other people that could also
you to the other people that could also
you to the other people that could also benefit from a different healthcare
benefit from a different healthcare
benefit from a different healthcare system on this matrix you’ll see that
system on this matrix you’ll see that
system on this matrix you’ll see that drug use is on the horizontal axis and
drug use is on the horizontal axis and
drug use is on the horizontal axis and it’s actually going down so the high
it’s actually going down so the high
it’s actually going down so the high drug use is on the left hand side and
drug use is on the left hand side and
drug use is on the left hand side and then you’ve got on the vertical axis
then you’ve got on the vertical axis
then you’ve got on the vertical axis illness severity so the more ill you are
illness severity so the more ill you are
illness severity so the more ill you are the more symptoms you’re showing you’ll
the more symptoms you’re showing you’ll
the more symptoms you’re showing you’ll be up on the top of that one so Luke is
be up on the top of that one so Luke is
be up on the top of that one so Luke is termed a chaotic person not because I’m
termed a chaotic person not because I’m
termed a chaotic person not because I’m being judgmental and calling him chaotic
being judgmental and calling him chaotic
being judgmental and calling him chaotic but he has a chaotic life when you
but he has a chaotic life when you
but he has a chaotic life when you inject drugs it’s about the highs lows
inject drugs it’s about the highs lows
inject drugs it’s about the highs lows trying to get food trying to stay
trying to get food trying to stay
trying to get food trying to stay healthy it’s chaos so if he does have
healthy it’s chaos so if he does have
healthy it’s chaos so if he does have hepatitis C his symptoms are going to be
hepatitis C his symptoms are going to be
hepatitis C his symptoms are going to be quiet low simply because it’s a chronic
quiet low simply because it’s a chronic
quiet low simply because it’s a chronic virus so it’ll take time before he
virus so it’ll take time before he
virus so it’ll take time before he actually gets sick
Catherine on the other side is very well
Catherine on the other side is very well integrated in society she used to take
integrated in society she used to take
integrated in society she used to take drugs maybe in her 30s or 20s but has
drugs maybe in her 30s or 20s but has
drugs maybe in her 30s or 20s but has now moved on from it
now moved on from it
now moved on from it if she contracted hepatitis C she’s
if she contracted hepatitis C she’s
if she contracted hepatitis C she’s probably pretty sick right now and she
probably pretty sick right now and she
probably pretty sick right now and she doesn’t use drugs anymore so for her her
doesn’t use drugs anymore so for her her
doesn’t use drugs anymore so for her her life isn’t chaotic and she’s probably
life isn’t chaotic and she’s probably
life isn’t chaotic and she’s probably not transmitting hepatitis C finally
not transmitting hepatitis C finally
not transmitting hepatitis C finally you’ve got somebody like Margaret
you’ve got somebody like Margaret
you’ve got somebody like Margaret Margaret we call her in transition she’s
Margaret we call her in transition she’s
Margaret we call her in transition she’s trying to get clean she’s making steps
trying to get clean she’s making steps
trying to get clean she’s making steps towards it but one thing could make her
towards it but one thing could make her
towards it but one thing could make her turn into Luke or maybe a very stable
turn into Luke or maybe a very stable
turn into Luke or maybe a very stable good detox program will turn her into
good detox program will turn her into
good detox program will turn her into Catherine the arrows are really about
Catherine the arrows are really about
Catherine the arrows are really about showing that it’s fluctuating so we
showing that it’s fluctuating so we
showing that it’s fluctuating so we really have a delicate balance to play
really have a delicate balance to play
really have a delicate balance to play with somebody like Margaret so these are
with somebody like Margaret so these are
with somebody like Margaret so these are our three people
our three people
our three people Luke Margaret and Catherine they’re very
Luke Margaret and Catherine they’re very
Luke Margaret and Catherine they’re very different people they’re a heterogeneous
different people they’re a heterogeneous
different people they’re a heterogeneous group we can’t make generalizations but
group we can’t make generalizations but
group we can’t make generalizations but we can’t put them into archetypes we can
we can’t put them into archetypes we can
we can’t put them into archetypes we can put them into inform generalizations
put them into inform generalizations
put them into inform generalizations that will tell us who we’re designing
that will tell us who we’re designing
that will tell us who we’re designing for so we know who they are but what are
for so we know who they are but what are
for so we know who they are but what are their needs trust there’s different
their needs trust there’s different
their needs trust there’s different flavors of trust really when we talk
flavors of trust really when we talk
flavors of trust really when we talk about these three people for Luke the
about these three people for Luke the
about these three people for Luke the trust really comes from can I trust this
trust really comes from can I trust this
trust really comes from can I trust this doctor is this doctor going to turn me
doctor is this doctor going to turn me
doctor is this doctor going to turn me in to the authorities does he care about
in to the authorities does he care about
in to the authorities does he care about me for Margaret it is this doctor going
me for Margaret it is this doctor going
me for Margaret it is this doctor going to push me to rehab too quickly and then
to push me to rehab too quickly and then
to push me to rehab too quickly and then I’ll snap is he going to judge me if I
I’ll snap is he going to judge me if I
I’ll snap is he going to judge me if I inject here and there during my program
inject here and there during my program
inject here and there during my program and for Catherine it’s I don’t want to
and for Catherine it’s I don’t want to
and for Catherine it’s I don’t want to talk about my previous life I gave that
talk about my previous life I gave that
talk about my previous life I gave that away can I trust this person with my
away can I trust this person with my
away can I trust this person with my deep dark secrets felucca it’s about
deep dark secrets felucca it’s about
deep dark secrets felucca it’s about flexibility there is no way that Luke
flexibility there is no way that Luke
flexibility there is no way that Luke will be able to make an appointment
will be able to make an appointment
will be able to make an appointment that’s a ten minute window at
that’s a ten minute window at
that’s a ten minute window at I am he needs to think about breakfast
I am he needs to think about breakfast
I am he needs to think about breakfast he needs to think about his dog he needs
he needs to think about his dog he needs
he needs to think about his dog he needs maybe to think about his kids and if
maybe to think about his kids and if
maybe to think about his kids and if he’s really really cold he might need to
he’s really really cold he might need to
he’s really really cold he might need to see if he can get a sweater from
see if he can get a sweater from
see if he can get a sweater from somewhere because it started snowing so
somewhere because it started snowing so
somewhere because it started snowing so for him to go to an appointment at the
for him to go to an appointment at the
for him to go to an appointment at the other edge of the city is completely
other edge of the city is completely
other edge of the city is completely unrealistic from our grid she is
unrealistic from our grid she is
unrealistic from our grid she is yearning for that stability so she’s
yearning for that stability so she’s
yearning for that stability so she’s saying look I will try and do something
saying look I will try and do something
saying look I will try and do something about this but don’t push me too hard
about this but don’t push me too hard
about this but don’t push me too hard so for her a schedule could actually
so for her a schedule could actually
so for her a schedule could actually start working
start working
start working finally for Katherine it’s about
finally for Katherine it’s about
finally for Katherine it’s about discretion it’s about I haven’t told my
discretion it’s about I haven’t told my
discretion it’s about I haven’t told my husband I used to inject heroin how am I
husband I used to inject heroin how am I
husband I used to inject heroin how am I going to tell a doctor a nurse that
going to tell a doctor a nurse that
going to tell a doctor a nurse that works with my husband or how am I going
works with my husband or how am I going
works with my husband or how am I going to tell my friends and family and
to tell my friends and family and
to tell my friends and family and finally awareness this one is not really
finally awareness this one is not really
finally awareness this one is not really different flavors but it’s more around
different flavors but it’s more around
different flavors but it’s more around showing the awareness in different ways
showing the awareness in different ways
showing the awareness in different ways so reaching out to them in different
so reaching out to them in different
so reaching out to them in different ways and if I actually look at these
ways and if I actually look at these
ways and if I actually look at these needs I don’t think any of them are
needs I don’t think any of them are
needs I don’t think any of them are unrealistic and I’m sure you’d agree I
unrealistic and I’m sure you’d agree I
unrealistic and I’m sure you’d agree I mean you look at trust than you think
mean you look at trust than you think
mean you look at trust than you think well I trust my doctor that’s why I go
well I trust my doctor that’s why I go
well I trust my doctor that’s why I go to the doctor he studied probably more
to the doctor he studied probably more
to the doctor he studied probably more than I have so he knows what he’s doing
than I have so he knows what he’s doing
than I have so he knows what he’s doing I also have the flexibility because I
I also have the flexibility because I
I also have the flexibility because I have a job and my job says to me take a
have a job and my job says to me take a
have a job and my job says to me take a sick day we’ll be okay in terms of
sick day we’ll be okay in terms of
sick day we’ll be okay in terms of stability I’ve also got that through my
stability I’ve also got that through my
stability I’ve also got that through my family through my job again because I
family through my job again because I
family through my job again because I know I’ll get paid even if I go to the
know I’ll get paid even if I go to the
know I’ll get paid even if I go to the doctor and when it comes to discretion I
doctor and when it comes to discretion I
doctor and when it comes to discretion I also have faith in the medical system
also have faith in the medical system
also have faith in the medical system that the nurse will not be sharing my
that the nurse will not be sharing my
that the nurse will not be sharing my results with everybody else but maybe I
results with everybody else but maybe I
results with everybody else but maybe I feel better about that because I don’t
feel better about that because I don’t
feel better about that because I don’t have that much to hide finally when it
have that much to hide finally when it
have that much to hide finally when it comes to awareness
comes to awareness
comes to awareness I’m sure you’ve all done it the doctor
I’m sure you’ve all done it the doctor
I’m sure you’ve all done it the doctor gives you half a diagnosis and there you
gives you half a diagnosis and there you
gives you half a diagnosis and there you are googling every symptom under the Sun
are googling every symptom under the Sun
are googling every symptom under the Sun a comorbidity
a comorbidity
a comorbidity group your minds already raising
group your minds already raising
group your minds already raising thinking like I’m gonna die tomorrow so
thinking like I’m gonna die tomorrow so
thinking like I’m gonna die tomorrow so there’s a hyper awareness actually in
there’s a hyper awareness actually in
there’s a hyper awareness actually in our society but not necessarily in these
our society but not necessarily in these
our society but not necessarily in these people so as I said these aren’t
people so as I said these aren’t
people so as I said these aren’t unreasonable needs so why aren’t they
unreasonable needs so why aren’t they
unreasonable needs so why aren’t they being met by our current system it’s
being met by our current system it’s
being met by our current system it’s simply because our system isn’t designed
simply because our system isn’t designed
simply because our system isn’t designed for people like them
for people like them
for people like them it’s a healthcare system that we need to
it’s a healthcare system that we need to
it’s a healthcare system that we need to humanize and I as much as I would like
humanize and I as much as I would like
humanize and I as much as I would like to say that his designers we designed
to say that his designers we designed
to say that his designers we designed underground tunnels and we then brought
underground tunnels and we then brought
underground tunnels and we then brought in Superman to take loop to this
in Superman to take loop to this
in Superman to take loop to this appointment and you know Margaret just
appointment and you know Margaret just
appointment and you know Margaret just had everything happening for her and
had everything happening for her and
had everything happening for her and everything was great that’s not really
everything was great that’s not really
everything was great that’s not really what was needed what was needed was just
what was needed what was needed was just
what was needed what was needed was just a simple effective solution to try and
a simple effective solution to try and
a simple effective solution to try and bridge my healthcare world with their
bridge my healthcare world with their
bridge my healthcare world with their healthcare world and so I will take you
healthcare world and so I will take you
healthcare world and so I will take you through some of the solutions that we
through some of the solutions that we
through some of the solutions that we actually designed and these are on all
actually designed and these are on all
actually designed and these are on all of the solutions that we designed
of the solutions that we designed
of the solutions that we designed they’re just the ones that illustrate
they’re just the ones that illustrate
they’re just the ones that illustrate this bridging that I’m talking about the
this bridging that I’m talking about the
this bridging that I’m talking about the first one is awareness for Kathryn the
first one is awareness for Kathryn the
first one is awareness for Kathryn the way that we want her to become aware is
way that we want her to become aware is
way that we want her to become aware is in a very discreet way so she gets a
in a very discreet way so she gets a
in a very discreet way so she gets a letter from her general practitioner
letter from her general practitioner
letter from her general practitioner that says hey Kathryn you know actually
that says hey Kathryn you know actually
that says hey Kathryn you know actually it seems to be that from your results
it seems to be that from your results
it seems to be that from your results we’ve seen a couple of things that don’t
we’ve seen a couple of things that don’t
we’ve seen a couple of things that don’t really match or you’re 75 now maybe it’s
really match or you’re 75 now maybe it’s
really match or you’re 75 now maybe it’s time to get a health check the real
time to get a health check the real
time to get a health check the real reason behind this letter is we think
reason behind this letter is we think
reason behind this letter is we think she has hepatitis C but you don’t say it
she has hepatitis C but you don’t say it
she has hepatitis C but you don’t say it like that because it will put her off
like that because it will put her off
like that because it will put her off she also gets a little bar code at the
she also gets a little bar code at the
she also gets a little bar code at the bottom of the letter that she can scan
bottom of the letter that she can scan
bottom of the letter that she can scan at her nearest pharmacy and get tested
at her nearest pharmacy and get tested
at her nearest pharmacy and get tested anonymously so suddenly Kathryn is just
anonymously so suddenly Kathryn is just
anonymously so suddenly Kathryn is just the barcode and because she’s just the
the barcode and because she’s just the
the barcode and because she’s just the barcode she feels much more comfortable
barcode she feels much more comfortable
barcode she feels much more comfortable she then gets the care card this Gail
she then gets the care card this Gail
she then gets the care card this Gail card has a little number on it and the
card has a little number on it and the
card has a little number on it and the number allows her to call when she has
number allows her to call when she has
number allows her to call when she has any special needs questions or ideas
any special needs questions or ideas
any special needs questions or ideas on the back of the card she can also
on the back of the card she can also
on the back of the card she can also join an online community that is
join an online community that is
join an online community that is anonymous and is probably filled with
anonymous and is probably filled with
anonymous and is probably filled with people like her that are terrified about
people like her that are terrified about
people like her that are terrified about opening up but know they have hepatitis
opening up but know they have hepatitis
opening up but know they have hepatitis C and are probably pretty sick for Luke
C and are probably pretty sick for Luke
C and are probably pretty sick for Luke awareness comes in a different way
awareness comes in a different way
awareness comes in a different way remember trying to send a letter to Luke
remember trying to send a letter to Luke
remember trying to send a letter to Luke is useless when he doesn’t have an
is useless when he doesn’t have an
is useless when he doesn’t have an address but what you can do is try and
address but what you can do is try and
address but what you can do is try and go towards Luke in some way so what is
go towards Luke in some way so what is
go towards Luke in some way so what is it that Luke does on a regular basis
it that Luke does on a regular basis
it that Luke does on a regular basis he buys syringes so what if the packet
he buys syringes so what if the packet
he buys syringes so what if the packet of syringes acted like that letter for
of syringes acted like that letter for
of syringes acted like that letter for Luke that packet of syringes every time
Luke that packet of syringes every time
Luke that packet of syringes every time he opens it says hey Luke stay safe
he opens it says hey Luke stay safe
he opens it says hey Luke stay safe every time as he takes out a syringe
every time as he takes out a syringe
every time as he takes out a syringe he’s thinking okay well maybe I should
he’s thinking okay well maybe I should
he’s thinking okay well maybe I should keep this one to myself this green space
keep this one to myself this green space
keep this one to myself this green space safe message becomes the way to try and
safe message becomes the way to try and
safe message becomes the way to try and remind Luke that he’s at risk what also
remind Luke that he’s at risk what also
remind Luke that he’s at risk what also happens is that this package because he
happens is that this package because he
happens is that this package because he buys it at the pharmacy can also contain
buys it at the pharmacy can also contain
buys it at the pharmacy can also contain this barcode and the barcode is scanned
this barcode and the barcode is scanned
this barcode and the barcode is scanned at the pharmacy where he can also get a
at the pharmacy where he can also get a
at the pharmacy where he can also get a health check his care card though
health check his care card though
health check his care card though accident in a different way because it
accident in a different way because it
accident in a different way because it gives him vouchers to be able to top
gives him vouchers to be able to top
gives him vouchers to be able to top them up for transport needs for grocery
them up for transport needs for grocery
them up for transport needs for grocery needs what we try to do with this care
needs what we try to do with this care
needs what we try to do with this care card is try to solve his most pressing
card is try to solve his most pressing
card is try to solve his most pressing need so that he can think about his
need so that he can think about his
need so that he can think about his health but also if your Luke and have
health but also if your Luke and have
health but also if your Luke and have nothing actually having a care card
nothing actually having a care card
nothing actually having a care card suddenly feels very empowering somebody
suddenly feels very empowering somebody
suddenly feels very empowering somebody cares and I have a card so really as I
cares and I have a card so really as I
cares and I have a card so really as I said before it’s about humanizing this
said before it’s about humanizing this
said before it’s about humanizing this health care system it’s about making it
health care system it’s about making it
health care system it’s about making it work for all humans and what I mean by
work for all humans and what I mean by
work for all humans and what I mean by that is that we redesign a healthcare
that is that we redesign a healthcare
that is that we redesign a healthcare system that not only works for me but
system that not only works for me but
system that not only works for me but that works for me and Luke thank you
that works for me and Luke thank you
that works for me and Luke thank you very much
”
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