great media I think is a bit like a mirror it’s a reflection of what is
mirror it’s a reflection of what is
mirror it’s a reflection of what is happening in our society and in our
happening in our society and in our
happening in our society and in our communities but of course nowadays our
communities but of course nowadays our
communities but of course nowadays our societies are changing they’re changing
societies are changing they’re changing
societies are changing they’re changing faster than at any other point in
faster than at any other point in
faster than at any other point in history and so also our media is
history and so also our media is
history and so also our media is changing but not just that because ah
changing but not just that because ah
changing but not just that because ah the way we consume that media is
the way we consume that media is
the way we consume that media is undergoing fundamental changes well and
undergoing fundamental changes well and
undergoing fundamental changes well and what I’d like to do if you let me is to
what I’d like to do if you let me is to
what I’d like to do if you let me is to explore some of those changes and where
explore some of those changes and where
explore some of those changes and where perhaps we are heading when it comes to
perhaps we are heading when it comes to
perhaps we are heading when it comes to media using my vocation of radio as an
media using my vocation of radio as an
media using my vocation of radio as an example because I think that sound is
example because I think that sound is
example because I think that sound is actually the senior medium and that are
actually the senior medium and that are
actually the senior medium and that are here is our senior sense trouble is we
here is our senior sense trouble is we
here is our senior sense trouble is we don’t is our hearing you should you
don’t is our hearing you should you
don’t is our hearing you should you should because we can always get a lot
should because we can always get a lot
should because we can always get a lot more out of it now and when I was young
more out of it now and when I was young
more out of it now and when I was young my family had a bit of an odd tradition
my family had a bit of an odd tradition
my family had a bit of an odd tradition because what we would do each year at
because what we would do each year at
because what we would do each year at Christmas is we would give our two dogs
Christmas is we would give our two dogs
Christmas is we would give our two dogs Christmas presents and they would give
Christmas presents and they would give
Christmas presents and they would give us Christmas presents which is great as
us Christmas presents which is great as
us Christmas presents which is great as you get like some more Christmas
you get like some more Christmas
you get like some more Christmas presents one year and I remember is very
presents one year and I remember is very
presents one year and I remember is very very very clearly I was 14 years old and
very very clearly I was 14 years old and
very very clearly I was 14 years old and these two little fellas give me one of
these two little fellas give me one of
these two little fellas give me one of these it’s a clock radio now for the
these it’s a clock radio now for the
these it’s a clock radio now for the younger people
younger people
younger people I’ll explain what that is it’s a clock
I’ll explain what that is it’s a clock
I’ll explain what that is it’s a clock that’s also a weight if the clever part
that’s also a weight if the clever part
that’s also a weight if the clever part is that the clock ocean is alarm clock
is that the clock ocean is alarm clock
is that the clock ocean is alarm clock so you get to wake up in the mornings
so you get to wake up in the mornings
so you get to wake up in the mornings hearing the sounds of your favorite
hearing the sounds of your favorite
hearing the sounds of your favorite radio station probably doesn’t happen
radio station probably doesn’t happen
radio station probably doesn’t happen much to most people start sitting in
much to most people start sitting in
much to most people start sitting in this room but just think about it you
this room but just think about it you
this room but just think about it you know instead of what you can have is
know instead of what you can have is
know instead of what you can have is well good morning Lucy TEDx youth n is
well good morning Lucy TEDx youth n is
well good morning Lucy TEDx youth n is it’s eight minutes after 7:00 and it’s
it’s eight minutes after 7:00 and it’s
it’s eight minutes after 7:00 and it’s time to get up now which is the better
time to get up now which is the better
time to get up now which is the better of the two
of the two
of the two what would you let’s look at this they
what would you let’s look at this they
what would you let’s look at this they don’t make them like that anymore but
don’t make them like that anymore but
don’t make them like that anymore but when I was young and I got that pop
when I was young and I got that pop
when I was young and I got that pop radio something happened to me that I
radio something happened to me that I
radio something happened to me that I didn’t expect because the purposes of
didn’t expect because the purposes of
didn’t expect because the purposes of the machine is to make you get out of
the machine is to make you get out of
the machine is to make you get out of bed in the morning but what I was doing
bed in the morning but what I was doing
bed in the morning but what I was doing is I was listening to the clock radio
is I was listening to the clock radio
is I was listening to the clock radio when I should have been getting up so it
when I should have been getting up so it
when I should have been getting up so it was having the exact reverse effects and
was having the exact reverse effects and
was having the exact reverse effects and I was just wasn’t getting out of bed in
I was just wasn’t getting out of bed in
I was just wasn’t getting out of bed in the morning so what actually happened
the morning so what actually happened
the morning so what actually happened was that my mother called the radio
was that my mother called the radio
was that my mother called the radio station in desperation explained the
station in desperation explained the
station in desperation explained the situation and asked them if they could
situation and asked them if they could
situation and asked them if they could do something about
do something about
do something about few minutes later this voice came out of
few minutes later this voice came out of
few minutes later this voice came out of the radio we said Frances is listening
the radio we said Frances is listening
the radio we said Frances is listening in there who won’t give ed young man it
in there who won’t give ed young man it
in there who won’t give ed young man it is time to get up you can’t waste your
is time to get up you can’t waste your
is time to get up you can’t waste your life away
life away
life away needless to say from that point my
needless to say from that point my
needless to say from that point my future and fate was sealed because I was
future and fate was sealed because I was
future and fate was sealed because I was thrilled by this absolutely whoo so I’m
thrilled by this absolutely whoo so I’m
thrilled by this absolutely whoo so I’m going to be you know the number one
going to be you know the number one
going to be you know the number one person to say that a radio is better
person to say that a radio is better
person to say that a radio is better than television because of it but let’s
than television because of it but let’s
than television because of it but let’s explore just why that is so firstly
explore just why that is so firstly
explore just why that is so firstly working in radio well we get to go to
working in radio well we get to go to
working in radio well we get to go to work in around them there secondly
work in around them there secondly
work in around them there secondly there’s still no shame associated with
there’s still no shame associated with
there’s still no shame associated with working in radio no but seriously let’s
working in radio no but seriously let’s
working in radio no but seriously let’s think about the the nature of sound and
think about the the nature of sound and
think about the the nature of sound and what it’s doing to us have you ever
what it’s doing to us have you ever
what it’s doing to us have you ever watched the television with the sound
watched the television with the sound
watched the television with the sound tearing down can you hear the audio quit
tearing down can you hear the audio quit
tearing down can you hear the audio quit you have could you understand it look
you have could you understand it look
you have could you understand it look almost nothing likewise have you ever
almost nothing likewise have you ever
almost nothing likewise have you ever heard a television it’s been on in the
heard a television it’s been on in the
heard a television it’s been on in the next room it can’t see the pictures that
next room it can’t see the pictures that
next room it can’t see the pictures that you can hear the audio understand it
you can hear the audio understand it
you can hear the audio understand it sure most of it easy for this very
sure most of it easy for this very
sure most of it easy for this very reason many TV stations in China
reason many TV stations in China
reason many TV stations in China rebroadcast or symulast
rebroadcast or symulast
rebroadcast or symulast on the radio it’s okay you understand it
on the radio it’s okay you understand it
on the radio it’s okay you understand it is close enough that happens a lot China
is close enough that happens a lot China
is close enough that happens a lot China so that I think is just you know one of
so that I think is just you know one of
so that I think is just you know one of the main reasons why radio this is such
the main reasons why radio this is such
the main reasons why radio this is such a powerful medium intimacy is the next
a powerful medium intimacy is the next
a powerful medium intimacy is the next reason because when you listen to the
reason because when you listen to the
reason because when you listen to the radio you are having an intimate
radio you are having an intimate
radio you are having an intimate relationship between you and the person
relationship between you and the person
relationship between you and the person doing the broadcast because most radio
doing the broadcast because most radio
doing the broadcast because most radio is still consumed by between two people
is still consumed by between two people
is still consumed by between two people one of them’s on the radio and one isn’t
one of them’s on the radio and one isn’t
one of them’s on the radio and one isn’t you can’t see each other so it’s a
you can’t see each other so it’s a
you can’t see each other so it’s a little like being in the dark with a
little like being in the dark with a
little like being in the dark with a friend and having a conversation you’re
friend and having a conversation you’re
friend and having a conversation you’re missing out on a lot that you’re using
missing out on a lot that you’re using
missing out on a lot that you’re using your imagination to make up for what you
your imagination to make up for what you
your imagination to make up for what you can’t see and it’s for this very reason
can’t see and it’s for this very reason
can’t see and it’s for this very reason that working in radio we say that the
that working in radio we say that the
that working in radio we say that the pictures on radio are better radio is
pictures on radio are better radio is
pictures on radio are better radio is also fantastically mobile medium huge
also fantastically mobile medium huge
also fantastically mobile medium huge amounts huge proportions of listening to
amounts huge proportions of listening to
amounts huge proportions of listening to radio is done in vehicles step into a
radio is done in vehicles step into a
radio is done in vehicles step into a taxi in China and I can virtually
taxi in China and I can virtually
taxi in China and I can virtually guarantee the driver is listening to the
guarantee the driver is listening to the
guarantee the driver is listening to the local traffic channel and with good
local traffic channel and with good
local traffic channel and with good reason
there are advantages to a media system
there are advantages to a media system which is owned 100% by the government
which is owned 100% by the government
which is owned 100% by the government and that is it gives you unprecedented
and that is it gives you unprecedented
and that is it gives you unprecedented access to almost anywhere here in
access to almost anywhere here in
access to almost anywhere here in Nanjing the traffic channel of Nanjing
Nanjing the traffic channel of Nanjing
Nanjing the traffic channel of Nanjing radio their studios are not even in the
radio their studios are not even in the
radio their studios are not even in the radio station even the headquarters of
radio station even the headquarters of
radio station even the headquarters of the traffic police in that building
the traffic police in that building
the traffic police in that building there is this big glass box which is the
there is this big glass box which is the
there is this big glass box which is the radio studio and from it the guys on air
radio studio and from it the guys on air
radio studio and from it the guys on air at the time telling people about the
at the time telling people about the
at the time telling people about the traffic conditions can do so because
traffic conditions can do so because
traffic conditions can do so because through the glass wall they can see a
through the glass wall they can see a
through the glass wall they can see a wall of video cameras which is the size
wall of video cameras which is the size
wall of video cameras which is the size of this which is showing their live
of this which is showing their live
of this which is showing their live coverage from every single major traffic
coverage from every single major traffic
coverage from every single major traffic intersection in the city so they were
intersection in the city so they were
intersection in the city so they were able to say right now on gyeongsang-do
able to say right now on gyeongsang-do
able to say right now on gyeongsang-do somebody has just made an illegal
radio is also a champion of music and
radio is also a champion of music and has made the careers of every single
has made the careers of every single
has made the careers of every single major recording star of the last 50
major recording star of the last 50
major recording star of the last 50 years and that’s another advantage of
years and that’s another advantage of
years and that’s another advantage of working in radio is that we get piles
working in radio is that we get piles
working in radio is that we get piles hundreds of free CDs sent to us by the
hundreds of free CDs sent to us by the
hundreds of free CDs sent to us by the record companies every week eager for us
record companies every week eager for us
record companies every week eager for us to play their acts on the air of making
to play their acts on the air of making
to play their acts on the air of making things and which sometimes they even
things and which sometimes they even
things and which sometimes they even come to see us as well and that’s the
come to see us as well and that’s the
come to see us as well and that’s the coolest part this is the best band ever
coolest part this is the best band ever
coolest part this is the best band ever to come out of spot Texas and I can tell
to come out of spot Texas and I can tell
to come out of spot Texas and I can tell you about having this lady
you about having this lady
you about having this lady Sharleen Spiteri sing to you and you
Sharleen Spiteri sing to you and you
Sharleen Spiteri sing to you and you alone in your radio studio apart from
alone in your radio studio apart from
alone in your radio studio apart from the 50,000 other people listening
the 50,000 other people listening
the 50,000 other people listening outside is the greatest experience in
outside is the greatest experience in
outside is the greatest experience in the world
the world
the world go charlene radio officer has powers to
go charlene radio officer has powers to
go charlene radio officer has powers to incite us to action and here is an
incite us to action and here is an
incite us to action and here is an example from quite some time ago check
example from quite some time ago check
example from quite some time ago check the date line on line 1938 and this
the date line on line 1938 and this
the date line on line 1938 and this example the sci-fi classic by HT Welles
example the sci-fi classic by HT Welles
example the sci-fi classic by HT Welles of War of the Worlds was converted into
of War of the Worlds was converted into
of War of the Worlds was converted into a radio drama and directed by Orson
a radio drama and directed by Orson
a radio drama and directed by Orson Welles and in what was brilliant radio
Welles and in what was brilliant radio
Welles and in what was brilliant radio scheduling they chose to broadcast this
scheduling they chose to broadcast this
scheduling they chose to broadcast this when on a competing channel they had a
when on a competing channel they had a
when on a competing channel they had a program which was very good coming to an
program which was very good coming to an
program which was very good coming to an end and then a program which is very
end and then a program which is very
end and then a program which is very boring about to begin what happens
boring about to begin what happens
boring about to begin what happens people start channel hopping and many of
people start channel hopping and many of
people start channel hopping and many of them stumbled upon this but they had
them stumbled upon this but they had
them stumbled upon this but they had already mixed the first part of the
already mixed the first part of the
already mixed the first part of the program the part of the program
program the part of the program
program the part of the program says the following is a dramatization
says the following is a dramatization
says the following is a dramatization they thought it was happened in the
they thought it was happened in the
they thought it was happened in the story aliens come from Mars invade Earth
story aliens come from Mars invade Earth
story aliens come from Mars invade Earth Elin Kennedy’s router the end of the
Elin Kennedy’s router the end of the
Elin Kennedy’s router the end of the world essentially and many people did
world essentially and many people did
world essentially and many people did flee their home and risk to the hills
flee their home and risk to the hills
flee their home and risk to the hills another example this one a little bit
another example this one a little bit
another example this one a little bit more up-to-date than a little closer to
more up-to-date than a little closer to
more up-to-date than a little closer to home that is downtown Shanghai in 1993
home that is downtown Shanghai in 1993
home that is downtown Shanghai in 1993 the revisers gone up about 400 meters
the revisers gone up about 400 meters
the revisers gone up about 400 meters but that was my home and in the tail
but that was my home and in the tail
but that was my home and in the tail room there
room there
room there I helped to produce a radio program
I helped to produce a radio program
I helped to produce a radio program which went on to be the most popular
which went on to be the most popular
which went on to be the most popular radio program on earth now this was at a
radio program on earth now this was at a
radio program on earth now this was at a time when China was growing expanding
time when China was growing expanding
time when China was growing expanding and everybody wanted to sell their
and everybody wanted to sell their
and everybody wanted to sell their products in China still do in this case
products in China still do in this case
products in China still do in this case it was a coffee company that has been
it was a coffee company that has been
it was a coffee company that has been since being credited and the radio
since being credited and the radio
since being credited and the radio program is being credited with having
program is being credited with having
program is being credited with having helped to start and be a major influence
helped to start and be a major influence
helped to start and be a major influence behind China’s coffee culture now just
behind China’s coffee culture now just
behind China’s coffee culture now just how did we do that well we simply went
how did we do that well we simply went
how did we do that well we simply went on the radio in China and did what we’ve
on the radio in China and did what we’ve
on the radio in China and did what we’ve been doing in our countries for 50 years
been doing in our countries for 50 years
been doing in our countries for 50 years which was we played a piece of pop music
which was we played a piece of pop music
which was we played a piece of pop music and had some fun at the time radio in
and had some fun at the time radio in
and had some fun at the time radio in China was fair-seeming and to be honest
China was fair-seeming and to be honest
China was fair-seeming and to be honest very very boring so when we come in and
very very boring so when we come in and
very very boring so when we come in and have a bit of fun on the radio and
have a bit of fun on the radio and
have a bit of fun on the radio and playlist you know terribly terribly our
playlist you know terribly terribly our
playlist you know terribly terribly our language west music
language west music
language west music caPSURE word it was like a breath of
caPSURE word it was like a breath of
caPSURE word it was like a breath of fresh air you know this is people’s
fresh air you know this is people’s
fresh air you know this is people’s Holden incredibly so at one point at its
Holden incredibly so at one point at its
Holden incredibly so at one point at its peak this radio program had a 100
peak this radio program had a 100
peak this radio program had a 100 million listeners and that’s more than
million listeners and that’s more than
million listeners and that’s more than the BBC World Service and it was all
the BBC World Service and it was all
the BBC World Service and it was all from a hotel room in China there we are
from a hotel room in China there we are
from a hotel room in China there we are that’s an old photo selling the coffee
that’s an old photo selling the coffee
that’s an old photo selling the coffee to a nation of tea drinkers so how do
to a nation of tea drinkers so how do
to a nation of tea drinkers so how do all these wonderful messages come at us
all these wonderful messages come at us
all these wonderful messages come at us well still the bulk of radio is
well still the bulk of radio is
well still the bulk of radio is transmitted from something like this a
transmitted from something like this a
transmitted from something like this a nice big juicy FM transmitter but of
nice big juicy FM transmitter but of
nice big juicy FM transmitter but of course that’s changing more and more
course that’s changing more and more
course that’s changing more and more this thing is now being done online and
this thing is now being done online and
this thing is now being done online and by satellite and these changes are
by satellite and these changes are
by satellite and these changes are fundamentals with what’s happening
fundamentals with what’s happening
fundamentals with what’s happening because once a radio station is
because once a radio station is
because once a radio station is available online than your old audience
available online than your old audience
available online than your old audience changes I started my career little radio
changes I started my career little radio
changes I started my career little radio station in the north of Scotland called
station in the north of Scotland called
station in the north of Scotland called my first radio and the joke was they’ve
my first radio and the joke was they’ve
my first radio and the joke was they’ve had more sheep than listeners and that
had more sheep than listeners and that
had more sheep than listeners and that was pretty true actually but then what
was pretty true actually but then what
was pretty true actually but then what happens is of course you figure content
happens is of course you figure content
happens is of course you figure content online and now almost every radio
online and now almost every radio
online and now almost every radio station has its own website and you can
station has its own website and you can
station has its own website and you can go online anywhere around the world and
go online anywhere around the world and
go online anywhere around the world and listen to it so suddenly you know
listen to it so suddenly you know
listen to it so suddenly you know instead of all those sheep you’ve got
instead of all those sheep you’ve got
instead of all those sheep you’ve got the whole world at your fingertips take
the whole world at your fingertips take
the whole world at your fingertips take that one step further introduce apps
that one step further introduce apps
that one step further introduce apps there are apps whereby you can use this
there are apps whereby you can use this
there are apps whereby you can use this like directory search them for what you
like directory search them for what you
like directory search them for what you fancy sort of content you’re interested
fancy sort of content you’re interested
fancy sort of content you’re interested in some radio stations even make their
in some radio stations even make their
in some radio stations even make their own now here’s a good example this is or
own now here’s a good example this is or
own now here’s a good example this is or was the London broadcasting company LBC
was the London broadcasting company LBC
was the London broadcasting company LBC Britain’s fir
Britain’s fir
Britain’s fir commercial radio station launched in
commercial radio station launched in
commercial radio station launched in 1973 with a mixture of talk and news the
1973 with a mixture of talk and news the
1973 with a mixture of talk and news the sport it was a talk station and this is
sport it was a talk station and this is
sport it was a talk station and this is where it gets really interesting because
where it gets really interesting because
where it gets really interesting because if you don’t have any music then you
if you don’t have any music then you
if you don’t have any music then you have a lot fewer problems with copyright
have a lot fewer problems with copyright
have a lot fewer problems with copyright so music copyright is extremely
so music copyright is extremely
so music copyright is extremely complicated it works differently in
complicated it works differently in
complicated it works differently in different territories but if you have a
different territories but if you have a
different territories but if you have a talk radio station then the world’s
talk radio station then the world’s
talk radio station then the world’s Royston and in their case they were able
Royston and in their case they were able
Royston and in their case they were able to go from being a radio station that
to go from being a radio station that
to go from being a radio station that just served London to one which serves
just served London to one which serves
just served London to one which serves the whole country to the extent that
the whole country to the extent that
the whole country to the extent that they even change the name of the radio
they even change the name of the radio
they even change the name of the radio station
station
station so now our policy means leadings
so now our policy means leadings
so now our policy means leadings Britain’s conversation now this is where
Britain’s conversation now this is where
Britain’s conversation now this is where things really start getting exciting
things really start getting exciting
things really start getting exciting because we’re not moving into really new
because we’re not moving into really new
because we’re not moving into really new forms of media this is what’s called in
forms of media this is what’s called in
forms of media this is what’s called in China a dribble or a live broadcast and
China a dribble or a live broadcast and
China a dribble or a live broadcast and this is the hot topic essentially what
this is the hot topic essentially what
this is the hot topic essentially what it is it’s a it’s a selfie which is a
it is it’s a it’s a selfie which is a
it is it’s a it’s a selfie which is a video which is connected to the internet
video which is connected to the internet
video which is connected to the internet and anyone could watch it okay great
and anyone could watch it okay great
and anyone could watch it okay great this example is just from last weekend
this example is just from last weekend
this example is just from last weekend isn’t the story a man has been stuck in
isn’t the story a man has been stuck in
isn’t the story a man has been stuck in India a Chinese mums been stuck in India
India a Chinese mums been stuck in India
India a Chinese mums been stuck in India for more than 50 years last weekend he
for more than 50 years last weekend he
for more than 50 years last weekend he came home there’s the interesting figure
came home there’s the interesting figure
came home there’s the interesting figure at the bottom five point two six four
at the bottom five point two six four
at the bottom five point two six four million people watch this broadcast
million people watch this broadcast
million people watch this broadcast that’s quite impressive but what’s truly
that’s quite impressive but what’s truly
that’s quite impressive but what’s truly remarkable is the fact that for most of
remarkable is the fact that for most of
remarkable is the fact that for most of the broadcast there was nothing
the broadcast there was nothing
the broadcast there was nothing happening on the screen
happening on the screen
happening on the screen they were camped out at the airport
they were camped out at the airport
they were camped out at the airport waiting for this guy to turn up flights
waiting for this guy to turn up flights
waiting for this guy to turn up flights came flights winked occasionally
came flights winked occasionally
came flights winked occasionally somebody walked in front of the camera
somebody walked in front of the camera
somebody walked in front of the camera that gym really nothing
that gym really nothing
that gym really nothing except with the audience the audio was
except with the audience the audio was
except with the audience the audio was where exact so what is this new medium
where exact so what is this new medium
where exact so what is this new medium it’s not radio certainly nothing like a
it’s not radio certainly nothing like a
it’s not radio certainly nothing like a television station so what is it a
television station so what is it a
television station so what is it a mobile phone
mobile phone
mobile phone live broadcast well that’s not a very
live broadcast well that’s not a very
live broadcast well that’s not a very catchy name we’re going to have to do
catchy name we’re going to have to do
catchy name we’re going to have to do something about that I suggest perhaps
something about that I suggest perhaps
something about that I suggest perhaps tele radio we don’t know this is where
tele radio we don’t know this is where
tele radio we don’t know this is where we’re going in the future
we’re going in the future
we’re going in the future so with radio now there are so many new
so with radio now there are so many new
so with radio now there are so many new ways for you to be able to enjoy that
ways for you to be able to enjoy that
ways for you to be able to enjoy that and I believe that radio is having a a
and I believe that radio is having a a
and I believe that radio is having a a bit of a renaissance just like good
bit of a renaissance just like good
bit of a renaissance just like good old-fashioned vinyl listening to music
old-fashioned vinyl listening to music
old-fashioned vinyl listening to music sales are them instantly and that you
sales are them instantly and that you
sales are them instantly and that you know have a second coming of radio where
know have a second coming of radio where
know have a second coming of radio where there is a whole new world at your
there is a whole new world at your
there is a whole new world at your fingertips I encourage you to go online
fingertips I encourage you to go online
fingertips I encourage you to go online search for whatever it is that you’re
search for whatever it is that you’re
search for whatever it is that you’re interested in could be anything from the
interested in could be anything from the
interested in could be anything from the latest hip hop to some obscure jazz I
latest hip hop to some obscure jazz I
latest hip hop to some obscure jazz I guarantee you’re going to find it and
guarantee you’re going to find it and
guarantee you’re going to find it and you’ll be happy that you did because we
you’ll be happy that you did because we
you’ll be happy that you did because we can enrich our lives further just using
can enrich our lives further just using
can enrich our lives further just using our ears thank you very much
our ears thank you very much
our ears thank you very much [Applause]
”
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