so my story begins with me and my best friend
friend
friend Dario we’ve known each other for
Dario we’ve known each other for
Dario we’ve known each other for actually since we made our first steps
actually since we made our first steps
actually since we made our first steps on this planet and we wanted to meet
on this planet and we wanted to meet
on this planet and we wanted to meet just to have a relaxed evening but it
just to have a relaxed evening but it
just to have a relaxed evening but it turned out different than expected we
turned out different than expected we
turned out different than expected we just wanted to watch a movie have some
just wanted to watch a movie have some
just wanted to watch a movie have some pizza and we thought why not watch a
pizza and we thought why not watch a
pizza and we thought why not watch a documentary why not find out how the
documentary why not find out how the
documentary why not find out how the clothes were wearing are made and as the
clothes were wearing are made and as the
clothes were wearing are made and as the Pisa was finished and the last scenes of
Pisa was finished and the last scenes of
Pisa was finished and the last scenes of the movie ended and the Sun was slowly
the movie ended and the Sun was slowly
the movie ended and the Sun was slowly rising on the horizon we were so
rising on the horizon we were so
rising on the horizon we were so shattered
shattered
shattered we were so hopeless because we had just
we were so hopeless because we had just
we were so hopeless because we had just seen how our daily consumption ruins the
seen how our daily consumption ruins the
seen how our daily consumption ruins the lives of the people behind our product
and we were fell so small we thought
and we were fell so small we thought there was nothing we could do that in
there was nothing we could do that in
there was nothing we could do that in this very moment we decided never to
this very moment we decided never to
this very moment we decided never to have children
we were 14 years old and today we’re a
we were 14 years old and today we’re a little more relaxed but still this
little more relaxed but still this
little more relaxed but still this feeling that there’s something wrong
feeling that there’s something wrong
feeling that there’s something wrong with our consumption the way we treat
with our consumption the way we treat
with our consumption the way we treat the people behind our product and the
the people behind our product and the
the people behind our product and the natural resources this feeling stick
natural resources this feeling stick
natural resources this feeling stick with us I was very lucky I could travel
with us I was very lucky I could travel
with us I was very lucky I could travel this planet a lot I lived in Argentina
this planet a lot I lived in Argentina
this planet a lot I lived in Argentina for a year I gave speeches in Malaysia I
for a year I gave speeches in Malaysia I
for a year I gave speeches in Malaysia I travelled through India but there was
travelled through India but there was
travelled through India but there was one experience that really stuck with me
one experience that really stuck with me
one experience that really stuck with me and it was the central market of
and it was the central market of
and it was the central market of Marrakech the medina because if you have
Marrakech the medina because if you have
Marrakech the medina because if you have ever been in this magical place and
ever been in this magical place and
ever been in this magical place and you’ve smelled the spices from all
you’ve smelled the spices from all
you’ve smelled the spices from all around the world if you’ve ever here
around the world if you’ve ever here
around the world if you’ve ever here heard the thousands of voices praying
heard the thousands of voices praying
heard the thousands of voices praying and bargaining and singing and chatting
and bargaining and singing and chatting
and bargaining and singing and chatting and laughing if you ever seen the
and laughing if you ever seen the
and laughing if you ever seen the magical colors of the spices and the
magical colors of the spices and the
magical colors of the spices and the carpets you just fall in love with it
carpets you just fall in love with it
carpets you just fall in love with it and as you go through the small streets
and as you go through the small streets
and as you go through the small streets you can actually see the people crafting
you can actually see the people crafting
you can actually see the people crafting the products the carpets and the lamps
the products the carpets and the lamps
the products the carpets and the lamps you get a small glimpse of their world
you get a small glimpse of their world
you get a small glimpse of their world of their life and of their work and
of their life and of their work and
of their life and of their work and buying something is so very different
buying something is so very different
buying something is so very different from supermarket in Berlin where
from supermarket in Berlin where
from supermarket in Berlin where everything just ends with a beep the
everything just ends with a beep the
everything just ends with a beep the first thing you do when you buy a
first thing you do when you buy a
first thing you do when you buy a product is you sit down and have a cup
product is you sit down and have a cup
product is you sit down and have a cup of tea and then the shop owner will tell
of tea and then the shop owner will tell
of tea and then the shop owner will tell you this story of his entire life where
you this story of his entire life where
you this story of his entire life where he grew up how his family’s doing where
he grew up how his family’s doing where
he grew up how his family’s doing where his wife is from and then he will tell
his wife is from and then he will tell
his wife is from and then he will tell you everything about the product the
you everything about the product the
you everything about the product the story and how it was made the history
story and how it was made the history
story and how it was made the history the entire history of this product ever
the entire history of this product ever
the entire history of this product ever and then and that’s really interesting
and then and that’s really interesting
and then and that’s really interesting to me you understand that there are no
to me you understand that there are no
to me you understand that there are no fixed prices on this market you yourself
fixed prices on this market you yourself
fixed prices on this market you yourself decide how much the product is worth for
decide how much the product is worth for
decide how much the product is worth for you
you
you and then you decide who of the both
and then you decide who of the both
and then you decide who of the both sides need them needs the money more and
sides need them needs the money more and
sides need them needs the money more and this impression I took back to Berlin
this impression I took back to Berlin
this impression I took back to Berlin Dario directly drag me to a
Dario directly drag me to a
Dario directly drag me to a demonstration against Primark because we
demonstration against Primark because we
demonstration against Primark because we thought thank you because for us it was
thought thank you because for us it was
thought thank you because for us it was the symbol of fast fashion consuming
the symbol of fast fashion consuming
the symbol of fast fashion consuming without even thinking about it
without even thinking about it
without even thinking about it it was the first Primark ever to open in
it was the first Primark ever to open in
it was the first Primark ever to open in Germany and in Berlin and it was quite a
Germany and in Berlin and it was quite a
Germany and in Berlin and it was quite a funny picture actually because on the
funny picture actually because on the
funny picture actually because on the one side there was these masses of
one side there was these masses of
one side there was these masses of people all waiting for the countdown to
people all waiting for the countdown to
people all waiting for the countdown to end for the doors to open and to sweep
end for the doors to open and to sweep
end for the doors to open and to sweep in to flood in and grab everything
in to flood in and grab everything
in to flood in and grab everything shirts that are worth less than a cup of
shirts that are worth less than a cup of
shirts that are worth less than a cup of coffee and on the other side there was
coffee and on the other side there was
coffee and on the other side there was us some 15 students with long hair and
us some 15 students with long hair and
us some 15 students with long hair and guitarists trying to convince them to
guitarists trying to convince them to
guitarists trying to convince them to change something about their life and it
change something about their life and it
change something about their life and it might not be surprising to you but it
might not be surprising to you but it
might not be surprising to you but it was very surprising to us they didn’t
was very surprising to us they didn’t
was very surprising to us they didn’t even look at us
so in this moment Dario and I we were so
so in this moment Dario and I we were so hopeless again because we had really did
hopeless again because we had really did
hopeless again because we had really did everything to convince these people to
everything to convince these people to
everything to convince these people to change something in their lives in their
change something in their lives in their
change something in their lives in their consumption and as we sat there and
consumption and as we sat there and
consumption and as we sat there and we’re 14 year old boys again we thought
we’re 14 year old boys again we thought
we’re 14 year old boys again we thought no we’re not going to give up this easy
no we’re not going to give up this easy
no we’re not going to give up this easy maybe it is not our task to tell the
maybe it is not our task to tell the
maybe it is not our task to tell the people how to live their lives what’s
people how to live their lives what’s
people how to live their lives what’s going wrong in this world
going wrong in this world
going wrong in this world maybe our task is to listen first to
maybe our task is to listen first to
maybe our task is to listen first to talk to the people and try to understand
talk to the people and try to understand
talk to the people and try to understand them and that’s what we did we cross the
them and that’s what we did we cross the
them and that’s what we did we cross the sides and we ask the people why do you
sides and we ask the people why do you
sides and we ask the people why do you buy here well there’s not a lot of
buy here well there’s not a lot of
buy here well there’s not a lot of affordable alternatives
affordable alternatives
affordable alternatives ok do you know anything about how this
ok do you know anything about how this
ok do you know anything about how this product is made how the people behind
product is made how the people behind
product is made how the people behind the product live no clue never thought
the product live no clue never thought
the product live no clue never thought about it how do you feel when I tell you
about it how do you feel when I tell you
about it how do you feel when I tell you that only 1% of the price you pay
that only 1% of the price you pay
that only 1% of the price you pay actually goes to the people behind the
actually goes to the people behind the
actually goes to the people behind the product well if I wouldn’t if it could
product well if I wouldn’t if it could
product well if I wouldn’t if it could make sure that the money actually goes
make sure that the money actually goes
make sure that the money actually goes to the people I would pay more and this
to the people I would pay more and this
to the people I would pay more and this idea stuck with me so a few days later
idea stuck with me so a few days later
idea stuck with me so a few days later as I was sitting in a cafe and paying
as I was sitting in a cafe and paying
as I was sitting in a cafe and paying the bill and tipping the waiter I
the bill and tipping the waiter I
the bill and tipping the waiter I thought why can I only tip the waiter
thought why can I only tip the waiter
thought why can I only tip the waiter what if I could give the money on in the
what if I could give the money on in the
what if I could give the money on in the supply chain what if I could tip the
supply chain what if I could tip the
supply chain what if I could tip the people that plucked my coffee the very
people that plucked my coffee the very
people that plucked my coffee the very coffee farmers and I fell in love with
coffee farmers and I fell in love with
coffee farmers and I fell in love with this idea and I’m so so very proud to
this idea and I’m so so very proud to
this idea and I’m so so very proud to stand on this stage and say that from
stand on this stage and say that from
stand on this stage and say that from this very moment
this very moment
this very moment I’ve worked days and nights with an
I’ve worked days and nights with an
I’ve worked days and nights with an amazing team to make this become reality
amazing team to make this become reality
amazing team to make this become reality we have tipped me are trying to
we have tipped me are trying to
we have tipped me are trying to establish the global tip imagine you
establish the global tip imagine you
establish the global tip imagine you could tip those that made your product
could tip those that made your product
could tip those that made your product the next time you buy coffee you tip
the next time you buy coffee you tip
the next time you buy coffee you tip those deflect it because we think that
those deflect it because we think that
those deflect it because we think that the first pillar for a fair
the first pillar for a fair
the first pillar for a fair globalization is not only to tell people
globalization is not only to tell people
globalization is not only to tell people what’s going wrong in the world it’s
what’s going wrong in the world it’s
what’s going wrong in the world it’s giving people the opportunity to make a
giving people the opportunity to make a
giving people the opportunity to make a difference the obvious question here is
difference the obvious question here is
difference the obvious question here is how do we create transparency how can we
how do we create transparency how can we
how do we create transparency how can we make sure the money actually goes to the
make sure the money actually goes to the
make sure the money actually goes to the people that it belongs to how do we even
people that it belongs to how do we even
people that it belongs to how do we even know who the be who are the people the
know who the be who are the people the
know who the be who are the people the companies themselves they don’t know
companies themselves they don’t know
companies themselves they don’t know that’s part of the problem right I’ve
that’s part of the problem right I’ve
that’s part of the problem right I’ve struggled with this quite a long time
struggled with this quite a long time
struggled with this quite a long time and happily I found out that there are a
and happily I found out that there are a
and happily I found out that there are a lot of people that are smarter than me
lot of people that are smarter than me
lot of people that are smarter than me for example there’s the amazing startup
for example there’s the amazing startup
for example there’s the amazing startup called ever llege they’ve been able to
called ever llege they’ve been able to
called ever llege they’ve been able to trace down the entire supply chain of a
trace down the entire supply chain of a
trace down the entire supply chain of a diamond from the mine to the jewelry
diamond from the mine to the jewelry
diamond from the mine to the jewelry store they can trace down every single
store they can trace down every single
store they can trace down every single hand it has gone through and actually I
hand it has gone through and actually I
hand it has gone through and actually I don’t own any diamonds and I don’t know
don’t own any diamonds and I don’t know
don’t own any diamonds and I don’t know a favor will but if I do I want this
a favor will but if I do I want this
a favor will but if I do I want this symbol of love not to spark conflict or
symbol of love not to spark conflict or
symbol of love not to spark conflict or even war in another region and we’re
even war in another region and we’re
even war in another region and we’re seeing the same thing happen with coffee
seeing the same thing happen with coffee
seeing the same thing happen with coffee with foods and the fish because we
with foods and the fish because we
with foods and the fish because we believe that the second pillar for a
believe that the second pillar for a
believe that the second pillar for a fair globalization is transparency and a
fair globalization is transparency and a
fair globalization is transparency and a beautiful side effect of this is that
beautiful side effect of this is that
beautiful side effect of this is that for the first time we the consumers
for the first time we the consumers
for the first time we the consumers actually understand the entire journey
actually understand the entire journey
actually understand the entire journey of a product this shirt I’m wearing here
of a product this shirt I’m wearing here
of a product this shirt I’m wearing here has probably seen more of the world than
has probably seen more of the world than
has probably seen more of the world than myself statistics say that this shirt
myself statistics say that this shirt
myself statistics say that this shirt has been through 140 stops before it
has been through 140 stops before it
has been through 140 stops before it reached my shelf I’m actually quite
reached my shelf I’m actually quite
reached my shelf I’m actually quite jealous of my shirt right now so maybe
jealous of my shirt right now so maybe
jealous of my shirt right now so maybe we should keep that in mind the next
we should keep that in mind the next
we should keep that in mind the next time we buy something if we really need
time we buy something if we really need
time we buy something if we really need it
it
it but I still think that’s not enough we
but I still think that’s not enough we
but I still think that’s not enough we can give people transparency we can give
can give people transparency we can give
can give people transparency we can give people the option of doing the right
people the option of doing the right
people the option of doing the right thing of making a difference but we’re
thing of making a difference but we’re
thing of making a difference but we’re still not living on the madina we cannot
still not living on the madina we cannot
still not living on the madina we cannot sit down with for a chai with everybody
sit down with for a chai with everybody
sit down with for a chai with everybody that made this shirt I don’t know about
that made this shirt I don’t know about
that made this shirt I don’t know about you guys but I know what my friends had
you guys but I know what my friends had
you guys but I know what my friends had for breakfast this morning because of
for breakfast this morning because of
for breakfast this morning because of social media I know when they graduated
social media I know when they graduated
social media I know when they graduated high school they show me where they’ve
high school they show me where they’ve
high school they show me where they’ve been in on vacation I know their entire
been in on vacation I know their entire
been in on vacation I know their entire life and even people I have never met I
life and even people I have never met I
life and even people I have never met I have the feeling I kind of know them pop
have the feeling I kind of know them pop
have the feeling I kind of know them pop stars and founders and activists they
stars and founders and activists they
stars and founders and activists they carry me
carry me
carry me in their pockets and every time they
in their pockets and every time they
in their pockets and every time they share a valuable moment of their life
share a valuable moment of their life
share a valuable moment of their life and their work I actually have the
and their work I actually have the
and their work I actually have the feeling I really understand them and if
feeling I really understand them and if
feeling I really understand them and if that’s possible for pop stars why
that’s possible for pop stars why
that’s possible for pop stars why shouldn’t it be possible for the people
shouldn’t it be possible for the people
shouldn’t it be possible for the people that made your product because even the
that made your product because even the
that made your product because even the people in Pakistan of my age picking
people in Pakistan of my age picking
people in Pakistan of my age picking cotton there have smartphones and
cotton there have smartphones and
cotton there have smartphones and they’re on social media
I’m so happy to stand here right now and
I’m so happy to stand here right now and to do my part to make this globalization
to do my part to make this globalization
to do my part to make this globalization a fair one meanwhile Daario studying in
a fair one meanwhile Daario studying in
a fair one meanwhile Daario studying in Lima how to live a sustainable life in
Lima how to live a sustainable life in
Lima how to live a sustainable life in the 21st century and I feel trying
the 21st century and I feel trying
the 21st century and I feel trying really hard I’ve been working on this
really hard I’ve been working on this
really hard I’ve been working on this stuff for months now and they’re trying
stuff for months now and they’re trying
stuff for months now and they’re trying really hard to find a beautiful ending
really hard to find a beautiful ending
really hard to find a beautiful ending with nice red rakes and beautiful
with nice red rakes and beautiful
with nice red rakes and beautiful picture I can draw I couldn’t find one
picture I can draw I couldn’t find one
picture I can draw I couldn’t find one so I think what’s best is just I talk
so I think what’s best is just I talk
so I think what’s best is just I talk from my heart and I think and I tell you
from my heart and I think and I tell you
from my heart and I think and I tell you that I just think we can do this I just
that I just think we can do this I just
that I just think we can do this I just think we can make this globalization a
think we can make this globalization a
think we can make this globalization a fair one we can make the next century
fair one we can make the next century
fair one we can make the next century amazing we can make the next century
amazing we can make the next century
amazing we can make the next century essentially where I can proudly put my
essentially where I can proudly put my
essentially where I can proudly put my children in we can make the space next
children in we can make the space next
children in we can make the space next century I believe the most beautiful in
century I believe the most beautiful in
century I believe the most beautiful in human history and more importantly not
human history and more importantly not
human history and more importantly not the last thank you
”
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