I did not open Facebook for three months.
Not at all.
It’s funny that in itself this is a pretty excuse,
to talk about it on the TEDx stage.
I do not ask anyone to follow,
and right away,
that I did not do anything strange,
but the time and place free of my mind allowed some conclusions,
which may be useful to you.
I am deeply concerned about digital media.
I deal with the analysis and research of Internet markets.
My job is to systematically isolate
the contentious from the vacancy,
the signal from the noise.
For this, you have to keep in touch with people, read their comments,
pay attention to them on social networking sites,
to make friends with them,
because the real situation often does not appear in the press.
And research, if it can be called,
precisely because it requires a thorough grounding of market leaders.
Then, once I was satisfied with the observation of lies,
and I closed Facebook.
I decided that during this time I would not lose anything.
If I lost something, I’ll tell you right away.
I begin by saying that 25% of the Russians under the age of 40
they watch TV for up to one hour a week.
They are so proud of this and I am always happy to say,
that I have not been watching television for more than eight years; I’m not home at home.
However, only Facebook
15 million Russians use each month,
and then I did not speak about the other community nets.
The word of 2016 is post-truth, post-truth.
The word of the year was chosen by the editors of Oxford Dictionaries.
Post-truth claims that truth does not exist.
There is a multitude of truths;
everyone has their own right.
In a sense, this is related to 40% of news articles
social networking sites and other similar sites.
Traditional media takes over and distributes this information.
The community sites have undergone a very interesting change in 2016.
The news algorithm,
ie when the nerve network is the soul of social networking sites,
the latter we teach ourselves:
we have some comments, we have a look at some of our posts,
we open it, we look at them completely,
the social networking sites note this and offer the same posts,
which stimulate us to waste our time.
This is the novelty of 2016, which has brought a fundamental change.
Social sites thus create a bubble in which we feel good,
in which we feel an expert.
We go to Facebook, spin the news, and feel like an expert.
We want to tell this man that he is not right,
to the “good thing”,
we want to react.
By the way, emodity is the word of 2015.
The social sites really are
have become an essential complement to our lives.
Cambridge Analytica has played a key role in the
that Donald Trump became US President.
As a researcher interested in this topic,
so I got tired of it and I recently found it,
that one of the company’s leaders,
by the Stanford Graduate School of Business associate
He stated:
the community site has enough 240 files to get to know the file better,
as her own life partner.
The internet footprint of 240 is a terrible small quantity,
but provides sufficient information,
to know more about us than our relatives.
We are hopelessly and mentally dependent on our community sites.
After the morning awakening
we definitely post a post on Facebook,
telling the world that we came here.
(Laughter)
During breakfast, Instagram.
Did we leave home? See all community sites!
Great, just the question, what’s up?
Do we really doubt our real life?
Does this need to be cast into the virtual world, self-actualization?
Those who are not familiar with us are important,
but the reactions of our acquaintances to our actions:
laugh, cry, are satisfied, support us,
or they believe that we have committed some indignation.
With the virtual post we try to highlight our importance,
while in reality we do nothing.
We went with him to do anything;
instead, on Facebook we announce that we’re doing something,
and we often talk about it in the future:
“I’ll do it,” “promise,
then we will not do it and apologize,
and we are trying to convince it to 2,000 people.
But this is actually the opposite of confession.
And if we started to use religious expressions,
let’s remember: real good deeds are carried out secretly.
Come back home tonight
smartphone from a couple of their lives,
from those who know you very well.
Ask me to open it
Facebook page and read it.
Just on it! It will be completely uninteresting to you.
It’s not your world, not your bubble, they do not feel good about you.
And yet, they depend on community sites
we laugh at those who are still watching TV,
and even worse,
because we can not switch channels.
Therefore
leave the file, leave the comment,
stop the news scrolling,
break the algorithm,
and so a lot of their time is released,
that the society was supposed to be excited by the pseudo-problems,
immersed in a normal, real life free from irrelevant questions.
I spent 88 days without Facebook.
Last night I did a screenshot of my Facebook account last night,
so here I can show you what I’ve missed.
Let’s see what happened in 88 days without Facebook:
20 messages, 240 requests to pick up friends, etc.
Good God, how could I get without them ?!
(Laughter)
Thanks.
(Applause)
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