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3 points to remember when inspiring innovation. | Emily Groves | TEDxNorwichED


[Music]

[Music] [Applause]

[Applause]

[Applause] I’m sat at a huge wooden meeting table

I’m sat at a huge wooden meeting table

I’m sat at a huge wooden meeting table the Sun is glaring through the window

the Sun is glaring through the window

the Sun is glaring through the window the smell of strong coffee fills the

the smell of strong coffee fills the

the smell of strong coffee fills the room and the man sat opposite me is

room and the man sat opposite me is

room and the man sat opposite me is wearing a very smart suit he’s already

wearing a very smart suit he’s already

wearing a very smart suit he’s already met with three of our competitors at

met with three of our competitors at

met with three of our competitors at this very table each one has at least 20

this very table each one has at least 20

this very table each one has at least 20 years more experience than us and employ

years more experience than us and employ

years more experience than us and employ 10 times as many people he takes another

10 times as many people he takes another

10 times as many people he takes another sip of his coffee leans forwards and

sip of his coffee leans forwards and

sip of his coffee leans forwards and says so how many people do you employ I

says so how many people do you employ I

says so how many people do you employ I take a deep breath and think we are in

take a deep breath and think we are in

take a deep breath and think we are in deep and we are seriously seriously

deep and we are seriously seriously

deep and we are seriously seriously outnumbered how many people do you

outnumbered how many people do you

outnumbered how many people do you employ clearly he’s searching for some

employ clearly he’s searching for some

employ clearly he’s searching for some kind of metric to gauge our competence

kind of metric to gauge our competence

kind of metric to gauge our competence it could be how many pupils do you teach

it could be how many pupils do you teach

it could be how many pupils do you teach how many products do you sell but why is

how many products do you sell but why is

how many products do you sell but why is it important

it important

it important it’s bigger always better does the

it’s bigger always better does the

it’s bigger always better does the number of people you employ really

number of people you employ really

number of people you employ really matter I don’t think so

matter I don’t think so

matter I don’t think so not if you can leverage innovation in

not if you can leverage innovation in

not if you can leverage innovation in fact I believe innovation can level the

fact I believe innovation can level the

fact I believe innovation can level the playing field

playing field

playing field I started in energy consultancy seven

I started in energy consultancy seven

I started in energy consultancy seven years ago with four people we are now a

years ago with four people we are now a

years ago with four people we are now a team of 17 and out of approximately 600

team of 17 and out of approximately 600

team of 17 and out of approximately 600 competitors nationally we’ve been

competitors nationally we’ve been

competitors nationally we’ve been awarded the UK’s energy service firm of

awarded the UK’s energy service firm of

awarded the UK’s energy service firm of the year the most trusted the most

the year the most trusted the most

the year the most trusted the most innovative and recently energy

innovative and recently energy

innovative and recently energy consultancy of the year but it hasn’t

consultancy of the year but it hasn’t

consultancy of the year but it hasn’t been easy and I’d like to share with you

been easy and I’d like to share with you

been easy and I’d like to share with you today what I’ve learnt about inspiring

today what I’ve learnt about inspiring

today what I’ve learnt about inspiring innovation over the past seven years

innovation over the past seven years

innovation over the past seven years before I go on though I’d like to make a

before I go on though I’d like to make a

before I go on though I’d like to make a clear distinction the word innovation

clear distinction the word innovation

clear distinction the word innovation gets used a lot and it can be confusing

gets used a lot and it can be confusing

gets used a lot and it can be confusing innovation is not a product week it’s

innovation is not a product week it’s

innovation is not a product week it’s not a new checklist or check box

not a new checklist or check box

not a new checklist or check box these are improvements when it comes to

these are improvements when it comes to

these are improvements when it comes to innovation imagination is the key to

innovation imagination is the key to

innovation imagination is the key to unlocking a successful future don’t be

unlocking a successful future don’t be

unlocking a successful future don’t be limited by what you currently know or

limited by what you currently know or

limited by what you currently know or currently do forget what is and embrace

currently do forget what is and embrace

currently do forget what is and embrace what if if it’s disruptive creative

what if if it’s disruptive creative

what if if it’s disruptive creative challenging and a little bit scary then

challenging and a little bit scary then

challenging and a little bit scary then you are on the right lines now I’d like

you are on the right lines now I’d like

you are on the right lines now I’d like you to imagine a triangle and in one

you to imagine a triangle and in one

you to imagine a triangle and in one point of that triangle we have hunger

point of that triangle we have hunger

point of that triangle we have hunger for me in my former role I knew that

for me in my former role I knew that

for me in my former role I knew that what we were doing could be done 1,000

what we were doing could be done 1,000

what we were doing could be done 1,000 times better

times better

times better I wasn’t being listened to I was running

I wasn’t being listened to I was running

I wasn’t being listened to I was running out of options and it was starting to

out of options and it was starting to

out of options and it was starting to affect my health

affect my health

affect my health physically and more importantly mentally

physically and more importantly mentally

physically and more importantly mentally and so I had to find a better way for

and so I had to find a better way for

and so I had to find a better way for myself now as I said I run an energy

myself now as I said I run an energy

myself now as I said I run an energy consultancy we’re not a charity and

consultancy we’re not a charity and

consultancy we’re not a charity and we’re not a social enterprise but when I

we’re not a social enterprise but when I

we’re not a social enterprise but when I started my business it was with the

started my business it was with the

started my business it was with the fierce belief that every single day with

fierce belief that every single day with

fierce belief that every single day with every single decision we made we could

every single decision we made we could

every single decision we made we could craft an exciting enjoyable and

craft an exciting enjoyable and

craft an exciting enjoyable and fulfilling experience for myself my

fulfilling experience for myself my

fulfilling experience for myself my colleagues our clients and the wider

colleagues our clients and the wider

colleagues our clients and the wider business community that we engage with

business community that we engage with

business community that we engage with hunger is deep it’s instinctual it

hunger is deep it’s instinctual it

hunger is deep it’s instinctual it drives you forward and for me it’s much

drives you forward and for me it’s much

drives you forward and for me it’s much much more than passion it’s a relentless

much more than passion it’s a relentless

much more than passion it’s a relentless persistence a resourcefulness a steely

persistence a resourcefulness a steely

persistence a resourcefulness a steely determination that what you are doing is

determination that what you are doing is

determination that what you are doing is just right

just right

just right it makes you work harder it makes you

it makes you work harder it makes you

it makes you work harder it makes you study for longer and you trust it you

study for longer and you trust it you

study for longer and you trust it you have to distill this hunger into your

have to distill this hunger into your

have to distill this hunger into your vision your values your products your

vision your values your products your

vision your values your products your brand your software everything ok back

brand your software everything ok back

brand your software everything ok back to our triangle so in one at one point

to our triangle so in one at one point

to our triangle so in one at one point we’ve got hunger and at another point we

we’ve got hunger and at another point we

we’ve got hunger and at another point we have humans a hungry engaged optimistic

have humans a hungry engaged optimistic

have humans a hungry engaged optimistic group of humans is a magical source of

group of humans is a magical source of

group of humans is a magical source of innovation as adults we like to think of

innovation as adults we like to think of

innovation as adults we like to think of ourselves as clever capable individuals

ourselves as clever capable individuals

ourselves as clever capable individuals doing a good job which is great but when

doing a good job which is great but when

doing a good job which is great but when we fail make mistakes or have poor

we fail make mistakes or have poor

we fail make mistakes or have poor outcomes we either take this personally

outcomes we either take this personally

outcomes we either take this personally or we look to blame others when

or we look to blame others when

or we look to blame others when shouldn’t we must get over this

innovation has to come naturally it can

innovation has to come naturally it can be plucked from the sky found in your

be plucked from the sky found in your

be plucked from the sky found in your successes but I believe more often than

successes but I believe more often than

successes but I believe more often than not it can be found in your failures and

not it can be found in your failures and

not it can be found in your failures and these failures need to be guilt-free all

these failures need to be guilt-free all

these failures need to be guilt-free all they’ll be swept under the carpet and

they’ll be swept under the carpet and

they’ll be swept under the carpet and you’ll miss all the valuable nuggets of

you’ll miss all the valuable nuggets of

you’ll miss all the valuable nuggets of innovation that are buried deep within

innovation that are buried deep within

innovation that are buried deep within but creating a place where people feel

but creating a place where people feel

but creating a place where people feel comfortable enough to hold up their hand

comfortable enough to hold up their hand

comfortable enough to hold up their hand and say I messed up isn’t easy to

and say I messed up isn’t easy to

and say I messed up isn’t easy to achieve so how do we do this

achieve so how do we do this

achieve so how do we do this people need to feel safe and I believe

people need to feel safe and I believe

people need to feel safe and I believe this is something that every

this is something that every

this is something that every organization can do with working on and

organization can do with working on and

organization can do with working on and that is acknowledging the positive

that is acknowledging the positive

that is acknowledging the positive profit generation that good mental

profit generation that good mental

profit generation that good mental health brings Maslow’s hierarchy of

health brings Maslow’s hierarchy of

health brings Maslow’s hierarchy of needs encourages us to facilitate

needs encourages us to facilitate

needs encourages us to facilitate self-actualization and personal growth

self-actualization and personal growth

self-actualization and personal growth but arguably social collaboration and

but arguably social collaboration and

but arguably social collaboration and connection are more important because

connection are more important because

connection are more important because these are what underpin purpose

these are what underpin purpose

these are what underpin purpose and in turn happiness you’re amazing

and in turn happiness you’re amazing

and in turn happiness you’re amazing people deserve to be inspired and

people deserve to be inspired and

people deserve to be inspired and supported they need to know what’s next

supported they need to know what’s next

supported they need to know what’s next and they need to know where the journey

and they need to know where the journey

and they need to know where the journey is taking them why because they are

is taking them why because they are

is taking them why because they are directly forging the future with their

directly forging the future with their

directly forging the future with their own ideas now none of this is

own ideas now none of this is

own ideas now none of this is groundbreaking but what we have are a

groundbreaking but what we have are a

groundbreaking but what we have are a group of individuals who see failure as

group of individuals who see failure as

group of individuals who see failure as an opportunity to innovate and who are

an opportunity to innovate and who are

an opportunity to innovate and who are always happy to contribute because

always happy to contribute because

always happy to contribute because they’re heard and appreciated back to

they’re heard and appreciated back to

they’re heard and appreciated back to our triangle so we have a hunger at one

our triangle so we have a hunger at one

our triangle so we have a hunger at one point we have humans at another and the

point we have humans at another and the

point we have humans at another and the final point is habitat coming up with

final point is habitat coming up with

final point is habitat coming up with good ideas isn’t quite enough you need

good ideas isn’t quite enough you need

good ideas isn’t quite enough you need to build an environment where they

to build an environment where they

to build an environment where they become become real and the reality is it

become become real and the reality is it

become become real and the reality is it actually needs to be someone’s

actually needs to be someone’s

actually needs to be someone’s responsibility to bring these ideas to

responsibility to bring these ideas to

responsibility to bring these ideas to life we are a team of just 17 people but

life we are a team of just 17 people but

life we are a team of just 17 people but I believe in innovation so strongly that

I believe in innovation so strongly that

I believe in innovation so strongly that we have always made a space for it we

we have always made a space for it we

we have always made a space for it we have an innovation engineer whose sole

have an innovation engineer whose sole

have an innovation engineer whose sole responsibility is making what we do

responsibility is making what we do

responsibility is making what we do quicker and more efficient improvements

quicker and more efficient improvements

quicker and more efficient improvements plus he captures all the sparks of true

plus he captures all the sparks of true

plus he captures all the sparks of true innovation evaluates them presents them

innovation evaluates them presents them

innovation evaluates them presents them and rolls them out some of the ideas

and rolls them out some of the ideas

and rolls them out some of the ideas will fail and some will be for later but

will fail and some will be for later but

will fail and some will be for later but when we get it right we really get it

when we get it right we really get it

when we get it right we really get it right and that’s the innovation triangle

right and that’s the innovation triangle

right and that’s the innovation triangle or what I like to call our do angle

or what I like to call our do angle

or what I like to call our do angle because there is no trying these three

because there is no trying these three

because there is no trying these three points will inspire more innovation and

points will inspire more innovation and

points will inspire more innovation and in case you were wondering that man at

in case you were wondering that man at

in case you were wondering that man at that table we won his business and when

that table we won his business and when

that table we won his business and when he asked when we asked him what made us

he asked when we asked him what made us

he asked when we asked him what made us stand out from our competition he said

stand out from our competition he said

stand out from our competition he said your people the

your people the

your people the answer almost always is people

answer almost always is people

answer almost always is people it’s just our humans came bearing gifts

it’s just our humans came bearing gifts

it’s just our humans came bearing gifts of innovation that they’ve had a hand in

of innovation that they’ve had a hand in

of innovation that they’ve had a hand in crafting because they were hungry and

crafting because they were hungry and

crafting because they were hungry and they were in a supportive habitat that

they were in a supportive habitat that

they were in a supportive habitat that let those ideas breathe in the future

let those ideas breathe in the future

let those ideas breathe in the future when you come up against your

when you come up against your

when you come up against your competition you very well may be

competition you very well may be

competition you very well may be outnumbered but just make sure you are

outnumbered but just make sure you are

outnumbered but just make sure you are never out gunned thank you

”

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