
how important are songs in your life and if you were going to write one what
if you were going to write one what
if you were going to write one what would it be like maybe a ballad or maybe
would it be like maybe a ballad or maybe
would it be like maybe a ballad or maybe something a little hard rock heavy metal
something a little hard rock heavy metal
something a little hard rock heavy metal or maybe even a jazzy feel I’m Judy
or maybe even a jazzy feel I’m Judy
or maybe even a jazzy feel I’m Judy steaky
steaky
steaky Oh what would the story be about love
Oh what would the story be about love
Oh what would the story be about love gone wrong or hope for a new day
gone wrong or hope for a new day
gone wrong or hope for a new day I’m Judy sticky and for over 35 years I
I’m Judy sticky and for over 35 years I
I’m Judy sticky and for over 35 years I have been mentoring developing and
have been mentoring developing and
have been mentoring developing and nurturing songwriters now it’s important
nurturing songwriters now it’s important
nurturing songwriters now it’s important to note about songwriters is that one of
to note about songwriters is that one of
to note about songwriters is that one of the things that defines them is their
the things that defines them is their
the things that defines them is their ability to choose their words carefully
ability to choose their words carefully
ability to choose their words carefully and tell us their story in a short
and tell us their story in a short
and tell us their story in a short amount of time now I’ve had the
amount of time now I’ve had the
amount of time now I’ve had the privilege of working with some amazing
privilege of working with some amazing
privilege of working with some amazing songwriters Sheryl Crow Katy Perry and a
songwriters Sheryl Crow Katy Perry and a
songwriters Sheryl Crow Katy Perry and a few others you may not recognize like
few others you may not recognize like
few others you may not recognize like who here has heard of Julian Vanetta
who here has heard of Julian Vanetta
who here has heard of Julian Vanetta okay exactly
okay exactly
okay exactly but he’s had a lot of success writing
but he’s had a lot of success writing
but he’s had a lot of success writing with a few international acts like one
with a few international acts like one
with a few international acts like one direction and fifth harmony now my job
direction and fifth harmony now my job
direction and fifth harmony now my job in any case is to make sure that I
in any case is to make sure that I
in any case is to make sure that I navigate and help that songwriter
navigate and help that songwriter
navigate and help that songwriter navigate their career whether they were
navigate their career whether they were
navigate their career whether they were writing for pop hits like pop acts like
writing for pop hits like pop acts like
writing for pop hits like pop acts like Julian or writing for themselves like
Julian or writing for themselves like
Julian or writing for themselves like Katy and Cheryl I make sure that they
Katy and Cheryl I make sure that they
Katy and Cheryl I make sure that they have what they need in order to make
have what they need in order to make
have what they need in order to make their songs great and to develop
their songs great and to develop
their songs great and to develop themselves and their business now for
themselves and their business now for
themselves and their business now for most of my career I worked in the
most of my career I worked in the
most of my career I worked in the corporate music industry and I had a lot
corporate music industry and I had a lot
corporate music industry and I had a lot of room to do my job but when the
of room to do my job but when the
of room to do my job but when the industry became a little too corporate
industry became a little too corporate
industry became a little too corporate by hiring leaders who were micromanaging
by hiring leaders who were micromanaging
by hiring leaders who were micromanaging us and putting too many structures in
us and putting too many structures in
us and putting too many structures in place my soul felt like it was time for
place my soul felt like it was time for
place my soul felt like it was time for a change and so in 2009 I founded my own
a change and so in 2009 I founded my own
a change and so in 2009 I founded my own company developing song writers and
company developing song writers and
company developing song writers and artists based on my motto it all starts
artists based on my motto it all starts
artists based on my motto it all starts with a song to tell you it was pretty
with a song to tell you it was pretty
with a song to tell you it was pretty exciting starting a brand new company
exciting starting a brand new company
exciting starting a brand new company and watching it grow into something new
and watching it grow into something new
and watching it grow into something new and innovative
and innovative
and innovative I started consulting songwriters and
I started consulting songwriters and
I started consulting songwriters and different companies I started a
different companies I started a
different companies I started a songwriting interview video series I
songwriting interview video series I
songwriting interview video series I wrote a book and I started teaching
wrote a book and I started teaching
wrote a book and I started teaching workshops and retreats all over the
workshops and retreats all over the
workshops and retreats all over the world and because of all of that I
world and because of all of that I
world and because of all of that I started working with a much broader
started working with a much broader
started working with a much broader audience from all walks of life and
audience from all walks of life and
audience from all walks of life and that’s when I planted the seed I
that’s when I planted the seed I
that’s when I planted the seed I wondered could songwriting only be for
wondered could songwriting only be for
wondered could songwriting only be for the talented few or could anybody do it
the talented few or could anybody do it
the talented few or could anybody do it I mean having seen the impact of
I mean having seen the impact of
I mean having seen the impact of songwriting on my writers for all those
songwriting on my writers for all those
songwriting on my writers for all those years I know that developing your
years I know that developing your
years I know that developing your ability to write can really change your
ability to write can really change your
ability to write can really change your life when you learn how to write your
life when you learn how to write your
life when you learn how to write your story in a lyric form using your words
story in a lyric form using your words
story in a lyric form using your words from your perspective
from your perspective
from your perspective well that translates into great
well that translates into great
well that translates into great storytelling in real-life situations
storytelling in real-life situations
storytelling in real-life situations such as auditions interviews first dates
such as auditions interviews first dates
such as auditions interviews first dates even speeches so as my company began to
even speeches so as my company began to
even speeches so as my company began to take form I decided I needed to put a
take form I decided I needed to put a
take form I decided I needed to put a process in place that would teach
process in place that would teach
process in place that would teach fundamental tools and create a language
fundamental tools and create a language
fundamental tools and create a language so everyone could understand just as I
so everyone could understand just as I
so everyone could understand just as I had with my professional songwriters for
had with my professional songwriters for
had with my professional songwriters for all those years so I developed a
all those years so I developed a
all those years so I developed a methodology to make songwriting
methodology to make songwriting
methodology to make songwriting accessible to everyone and it goes like
accessible to everyone and it goes like
accessible to everyone and it goes like this it’s based on two questions the
this it’s based on two questions the
this it’s based on two questions the first question is what is a song the
first question is what is a song the
first question is what is a song the song is the integration of your voice
song is the integration of your voice
song is the integration of your voice the lyric and the melody your voice is
the lyric and the melody your voice is
the lyric and the melody your voice is your power the lyrics are your words to
your power the lyrics are your words to
your power the lyrics are your words to your stories and the melody well that’s
your stories and the melody well that’s
your stories and the melody well that’s the music that exudes your emotions now
the music that exudes your emotions now
the music that exudes your emotions now you for we always talk about the music
you for we always talk about the music
you for we always talk about the music and lyrics as being part of the song as
and lyrics as being part of the song as
and lyrics as being part of the song as being the song but I never leave out the
being the song but I never leave out the
being the song but I never leave out the voice it’s just as important I mean note
voice it’s just as important I mean note
voice it’s just as important I mean note the difference I quit my job I quit my
the difference I quit my job I quit my
the difference I quit my job I quit my job please
job please
job please now the second question is the kicker
now the second question is the kicker
now the second question is the kicker how do you develop how do you get better
how do you develop how do you get better
how do you develop how do you get better well we live in a three-dimensional
well we live in a three-dimensional
well we live in a three-dimensional reality so we’ve want something to
reality so we’ve want something to
reality so we’ve want something to change in our lives we’re going to have
change in our lives we’re going to have
change in our lives we’re going to have to change something in our body our mind
to change something in our body our mind
to change something in our body our mind and our soul our bodies we can touch our
and our soul our bodies we can touch our
and our soul our bodies we can touch our minds what we know and our souls that’s
minds what we know and our souls that’s
minds what we know and our souls that’s who we are so if we want a situation a
who we are so if we want a situation a
who we are so if we want a situation a behavior an attitude to change then
behavior an attitude to change then
behavior an attitude to change then we’re going to have to change something
we’re going to have to change something
we’re going to have to change something first in our body mind and soul
first in our body mind and soul
first in our body mind and soul so my methodology in a nutshell is this
so my methodology in a nutshell is this
so my methodology in a nutshell is this if you want your songs to be great then
if you want your songs to be great then
if you want your songs to be great then you’re going to have to continuously
you’re going to have to continuously
you’re going to have to continuously develop yourself for the rest of your
develop yourself for the rest of your
develop yourself for the rest of your lives and with these two questions
lives and with these two questions
lives and with these two questions I send my writers off on a journey that
I send my writers off on a journey that
I send my writers off on a journey that lasts a lifetime they put in in place a
lasts a lifetime they put in in place a
lasts a lifetime they put in in place a host of processes that will develop
host of processes that will develop
host of processes that will develop their body mind and souls to further
their body mind and souls to further
their body mind and souls to further develop their voice their melody and
develop their voice their melody and
develop their voice their melody and their lyric now with this methodology
their lyric now with this methodology
their lyric now with this methodology this became my core curriculum the
this became my core curriculum the
this became my core curriculum the essence of what I wanted to pass on to
essence of what I wanted to pass on to
essence of what I wanted to pass on to these such ambitious songwriters but I
these such ambitious songwriters but I
these such ambitious songwriters but I needed someplace to test it and so I
needed someplace to test it and so I
needed someplace to test it and so I started workshops out of my home
started workshops out of my home
started workshops out of my home inviting a handful of songwriters over
inviting a handful of songwriters over
inviting a handful of songwriters over for eight weeks at a time and inviting
for eight weeks at a time and inviting
for eight weeks at a time and inviting and exposing them to yoga vocal toning
and exposing them to yoga vocal toning
and exposing them to yoga vocal toning co-writing assignments
co-writing assignments
co-writing assignments not to mention story writing exercises
not to mention story writing exercises
not to mention story writing exercises and asking them thought-provoking
and asking them thought-provoking
and asking them thought-provoking questions to assert their own
questions to assert their own
questions to assert their own perspective now let me give you an
perspective now let me give you an
perspective now let me give you an example the first week I start with the
example the first week I start with the
example the first week I start with the body the foundation and I invite a yoga
body the foundation and I invite a yoga
body the foundation and I invite a yoga teacher over to give them an hour
teacher over to give them an hour
teacher over to give them an hour experience at the end I invite everyone
experience at the end I invite everyone
experience at the end I invite everyone to go up into a handstand fully spotted
to go up into a handstand fully spotted
to go up into a handstand fully spotted of course but I do this so I can
of course but I do this so I can
of course but I do this so I can challenge their body to do something
challenge their body to do something
challenge their body to do something that it wouldn’t normally do and I do
that it wouldn’t normally do and I do
that it wouldn’t normally do and I do this intentionally because I’ll let you
this intentionally because I’ll let you
this intentionally because I’ll let you in on a little secret if you can change
in on a little secret if you can change
in on a little secret if you can change something in your body first
something in your body first
something in your body first then your mind and soul follows so much
then your mind and soul follows so much
then your mind and soul follows so much easier now the other thing I do is I
easier now the other thing I do is I
easier now the other thing I do is I devote a large portion of the workshops
devote a large portion of the workshops
devote a large portion of the workshops to the art of co-writing because I
to the art of co-writing because I
to the art of co-writing because I didn’t believe it is one of the best
didn’t believe it is one of the best
didn’t believe it is one of the best skills that a co-writer that a writer
skills that a co-writer that a writer
skills that a co-writer that a writer can learn when you have to sit in a room
can learn when you have to sit in a room
can learn when you have to sit in a room with another human being and share your
with another human being and share your
with another human being and share your stories
stories
stories tick tick collectively write one song
tick tick collectively write one song
tick tick collectively write one song well that takes life experiences it
well that takes life experiences it
well that takes life experiences it takes getting along with other people it
takes getting along with other people it
takes getting along with other people it takes standing up for yourself it takes
takes standing up for yourself it takes
takes standing up for yourself it takes valuing everyone’s ideas it is a process
valuing everyone’s ideas it is a process
valuing everyone’s ideas it is a process that challenges and forces the
that challenges and forces the
that challenges and forces the songwriter to grow gaining
songwriter to grow gaining
songwriter to grow gaining self-awareness and learning to love
self-awareness and learning to love
self-awareness and learning to love themselves now it was after a particular
themselves now it was after a particular
themselves now it was after a particular workshop gained at teenagers that set my
workshop gained at teenagers that set my
workshop gained at teenagers that set my course in motion even more at the end of
course in motion even more at the end of
course in motion even more at the end of it I asked the parents to come and join
it I asked the parents to come and join
it I asked the parents to come and join us for their last exercise and I asked
us for their last exercise and I asked
us for their last exercise and I asked the kids to get up and answer three
the kids to get up and answer three
the kids to get up and answer three questions number one what is your goal
questions number one what is your goal
questions number one what is your goal number two what is your definition of
number two what is your definition of
number two what is your definition of commitment to get there and what is your
commitment to get there and what is your
commitment to get there and what is your monster that’s hiding under the bed
monster that’s hiding under the bed
monster that’s hiding under the bed keeping you from getting there
keeping you from getting there
keeping you from getting there well the kids all got up they answered
well the kids all got up they answered
well the kids all got up they answered just work they were forthcoming they
just work they were forthcoming they
just work they were forthcoming they were honest fantastic one boy when I
were honest fantastic one boy when I
were honest fantastic one boy when I asked him what his definition of
asked him what his definition of
asked him what his definition of commitment was he said ball and chain
commitment was he said ball and chain
commitment was he said ball and chain with that without a beat and another
with that without a beat and another
with that without a beat and another girl when I asked her what her monster
girl when I asked her what her monster
girl when I asked her what her monster was she said self-doubt and
was she said self-doubt and
was she said self-doubt and procrastination I don’t know how to
procrastination I don’t know how to
procrastination I don’t know how to start so after they all finished
start so after they all finished
start so after they all finished I turned the tables and I asked the
I turned the tables and I asked the
I turned the tables and I asked the parents the same three questions now
parents the same three questions now
parents the same three questions now granted I did spring it on them but
granted I did spring it on them but
granted I did spring it on them but their answers were not as near as great
their answers were not as near as great
their answers were not as near as great as the kids and it really showed me
as the kids and it really showed me
as the kids and it really showed me something all these teenagers came in
something all these teenagers came in
something all these teenagers came in with all the intention of being
with all the intention of being
with all the intention of being songwriters but with little experience
songwriters but with little experience
songwriters but with little experience and after that workshop their progress
and after that workshop their progress
and after that workshop their progress was amazing they were more open
was amazing they were more open
was amazing they were more open communicative and confident and their
communicative and confident and their
communicative and confident and their parents were blown away and that’s when
parents were blown away and that’s when
parents were blown away and that’s when that seed I planted got sprouted and I
that seed I planted got sprouted and I
that seed I planted got sprouted and I had my next idea
had my next idea
had my next idea I wondered I’ve been teaching mostly
I wondered I’ve been teaching mostly
I wondered I’ve been teaching mostly adults whose life mission it was to be
adults whose life mission it was to be
adults whose life mission it was to be songwriters but I’d never even thought
songwriters but I’d never even thought
songwriters but I’d never even thought about teaching a kid from scratch and so
about teaching a kid from scratch and so
about teaching a kid from scratch and so I needed a new guinea pig so with a
I needed a new guinea pig so with a
I needed a new guinea pig so with a little luck I found a 12 year old girl
little luck I found a 12 year old girl
little luck I found a 12 year old girl named Juliana and with her parents
named Juliana and with her parents
named Juliana and with her parents permission we started meeting every
permission we started meeting every
permission we started meeting every Tuesday after school for a few months I
Tuesday after school for a few months I
Tuesday after school for a few months I taught her my methodology I played her
taught her my methodology I played her
taught her my methodology I played her songs I gave her exercises homework to
songs I gave her exercises homework to
songs I gave her exercises homework to do and when she was finished when she
do and when she was finished when she
do and when she was finished when she was ready to write her first song we
was ready to write her first song we
was ready to write her first song we started with the lyric and I asked her
started with the lyric and I asked her
started with the lyric and I asked her tell me what you liked most about
tell me what you liked most about
tell me what you liked most about yourself she said I love that I’m
yourself she said I love that I’m
yourself she said I love that I’m fearless I said okay go write me a few
fearless I said okay go write me a few
fearless I said okay go write me a few paragraphs on that go tell me what that
paragraphs on that go tell me what that
paragraphs on that go tell me what that looks like to you were you born that way
looks like to you were you born that way
looks like to you were you born that way or did you you know just come to you
or did you you know just come to you
or did you you know just come to you overnight what does it feel like what
overnight what does it feel like what
overnight what does it feel like what does it taste like so I’d like to share
does it taste like so I’d like to share
does it taste like so I’d like to share with you now what she wrote I used to be
with you now what she wrote I used to be
with you now what she wrote I used to be scared of everything I used to be scared
scared of everything I used to be scared
scared of everything I used to be scared of myself I had no desire to get out and
of myself I had no desire to get out and
of myself I had no desire to get out and explore I put my heart up on the shelf
explore I put my heart up on the shelf
explore I put my heart up on the shelf but I need to get over this fear of
but I need to get over this fear of
but I need to get over this fear of being feared pop this bubble I’m in try
being feared pop this bubble I’m in try
being feared pop this bubble I’m in try something new and challenge myself start
something new and challenge myself start
something new and challenge myself start collecting my wins if I just put my mind
collecting my wins if I just put my mind
collecting my wins if I just put my mind to it then I know I can do anything if I
to it then I know I can do anything if I
to it then I know I can do anything if I just put my mind to it I know I can be
just put my mind to it I know I can be
just put my mind to it I know I can be fearless this is what she wrote a 12
fearless this is what she wrote a 12
fearless this is what she wrote a 12 year old girl I mean look at the
year old girl I mean look at the
year old girl I mean look at the language that came out of her this was
language that came out of her this was
language that came out of her this was not this came out of her it was not
not this came out of her it was not
not this came out of her it was not poured into her it may not be what I
poured into her it may not be what I
poured into her it may not be what I envisioned this road and so it is in
envisioned this road and so it is in
envisioned this road and so it is in life but the time and work that it will
life but the time and work that it will
life but the time and work that it will take is so worth it I won’t give up the
take is so worth it I won’t give up the
take is so worth it I won’t give up the fight
fight
fight needless to say I was thrilled of course
needless to say I was thrilled of course
needless to say I was thrilled of course her dad wants to know when she’s getting
her dad wants to know when she’s getting
her dad wants to know when she’s getting a record deal but that’s a whole other
a record deal but that’s a whole other
a record deal but that’s a whole other question so how did writing a song
question so how did writing a song
question so how did writing a song impact her well in two wonderful ways
impact her well in two wonderful ways
impact her well in two wonderful ways first of all self-discovery
first of all self-discovery
first of all self-discovery self-discovery happened when I asked her
self-discovery happened when I asked her
self-discovery happened when I asked her the question what do you like most about
the question what do you like most about
the question what do you like most about yourself fact try answering that right
yourself fact try answering that right
yourself fact try answering that right now what do you like most about
now what do you like most about
now what do you like most about yourselves it’s a tough question huh
yourselves it’s a tough question huh
yourselves it’s a tough question huh yeah because it forces us to answer from
yeah because it forces us to answer from
yeah because it forces us to answer from within
within
within Julianne took her every day life for the
Julianne took her every day life for the
Julianne took her every day life for the material for her lyric now the second
material for her lyric now the second
material for her lyric now the second way it impacted her life was
way it impacted her life was
way it impacted her life was self-expression she realized that she
self-expression she realized that she
self-expression she realized that she was fearless but once she said it out
was fearless but once she said it out
was fearless but once she said it out loud and then how to write about it
loud and then how to write about it
loud and then how to write about it well that feeling became stronger and a
well that feeling became stronger and a
well that feeling became stronger and a knowingness happened and a little side
knowingness happened and a little side
knowingness happened and a little side note a song is typically only 200 words
note a song is typically only 200 words
note a song is typically only 200 words in four minutes so she had to be clear
in four minutes so she had to be clear
in four minutes so she had to be clear concise and creative she had to make
concise and creative she had to make
concise and creative she had to make every word count now when she was done
every word count now when she was done
every word count now when she was done with her lyric and I read it back to her
with her lyric and I read it back to her
with her lyric and I read it back to her her eyes got as big as saucers she
her eyes got as big as saucers she
her eyes got as big as saucers she looked at me a little hesitantly and
looked at me a little hesitantly and
looked at me a little hesitantly and said I wrote a song I said yep she
said I wrote a song I said yep she
said I wrote a song I said yep she bounced out of her chair danced around
bounced out of her chair danced around
bounced out of her chair danced around the room she was so proud of herself and
the room she was so proud of herself and
the room she was so proud of herself and I have to tell you being witness to her
I have to tell you being witness to her
I have to tell you being witness to her progress and to her development was an
progress and to her development was an
progress and to her development was an absolute privilege what a journey eight
absolute privilege what a journey eight
absolute privilege what a journey eight years ago I was developing and managing
years ago I was developing and managing
years ago I was developing and managing professional songwriters and today I’m
professional songwriters and today I’m
professional songwriters and today I’m teaching a 12 year old who has no prior
teaching a 12 year old who has no prior
teaching a 12 year old who has no prior experience or intention of even being
experience or intention of even being
experience or intention of even being one learning how to write songs gives us
one learning how to write songs gives us
one learning how to write songs gives us a better grasp over our words
a better grasp over our words
a better grasp over our words and it’s our words that shape our
and it’s our words that shape our
and it’s our words that shape our stories and it’s our stories that give
stories and it’s our stories that give
stories and it’s our stories that give our life meaning and help us navigate
our life meaning and help us navigate
our life meaning and help us navigate our reality this is not true just for
our reality this is not true just for
our reality this is not true just for songwriters it’s true for everyone take
songwriters it’s true for everyone take
songwriters it’s true for everyone take a moment right now and think back to a
a moment right now and think back to a
a moment right now and think back to a time when you had to have a talk with
time when you had to have a talk with
time when you had to have a talk with somebody we had to use your words pretty
somebody we had to use your words pretty
somebody we had to use your words pretty carefully a conversation with maybe a
carefully a conversation with maybe a
carefully a conversation with maybe a boss or something a little bit more
boss or something a little bit more
boss or something a little bit more personal with family or friend a time
personal with family or friend a time
personal with family or friend a time when you needed to get those words right
when you needed to get those words right
when you needed to get those words right and say them in the right way
and say them in the right way
and say them in the right way well songwriters learn how to express
well songwriters learn how to express
well songwriters learn how to express the mysteries and intricacies of life
the mysteries and intricacies of life
the mysteries and intricacies of life and like I said they only get 200 words
and like I said they only get 200 words
and like I said they only get 200 words in four minutes that’s it
in four minutes that’s it
in four minutes that’s it but it’s a wonderful process to go
but it’s a wonderful process to go
but it’s a wonderful process to go through because it prepares us for those
through because it prepares us for those
through because it prepares us for those moments in our life when we need to use
moments in our life when we need to use
moments in our life when we need to use our words the most now to get this
our words the most now to get this
our words the most now to get this integrated into the curriculum of the
integrated into the curriculum of the
integrated into the curriculum of the school system will probably be a long
school system will probably be a long
school system will probably be a long process so what can you what can we do
process so what can you what can we do
process so what can you what can we do to inspire our children along this path
to inspire our children along this path
to inspire our children along this path well we can help put processes in their
well we can help put processes in their
well we can help put processes in their lives for their bodies their mind and
lives for their bodies their mind and
lives for their bodies their mind and their soul we could encourage them to
their soul we could encourage them to
their soul we could encourage them to sing and learn musical instruments to
sing and learn musical instruments to
sing and learn musical instruments to journal to take writing classes all of
journal to take writing classes all of
journal to take writing classes all of these things promote self-discovery and
these things promote self-discovery and
these things promote self-discovery and self-awareness teaching our children how
self-awareness teaching our children how
self-awareness teaching our children how to write and co-write songs will make
to write and co-write songs will make
to write and co-write songs will make them wonderful storytellers and the
them wonderful storytellers and the
them wonderful storytellers and the stories they write for their lives will
stories they write for their lives will
stories they write for their lives will shape the rest of their lives once you
shape the rest of their lives once you
shape the rest of their lives once you want that for the children in your lives
want that for the children in your lives
want that for the children in your lives so won’t you join me in my quest to
so won’t you join me in my quest to
so won’t you join me in my quest to empower the children in this world for
empower the children in this world for
empower the children in this world for their one life by giving them the gift
their one life by giving them the gift
their one life by giving them the gift of songwriting
of songwriting
of songwriting here
here
here [Applause]
”
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