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The Why was born out of pain


[Music]

[Music] the Y was born out of pain it was never

the Y was born out of pain it was never

the Y was born out of pain it was never an academic or commercial exercise it

an academic or commercial exercise it

an academic or commercial exercise it was born out of a time in my life many

was born out of a time in my life many

was born out of a time in my life many years ago 10 years ago where I had lost

years ago 10 years ago where I had lost

years ago 10 years ago where I had lost my passion for what I was doing I own my

my passion for what I was doing I own my

my passion for what I was doing I own my own small business I was living the

own small business I was living the

own small business I was living the American dream

American dream

American dream superficially my life was fantastic and

superficially my life was fantastic and

superficially my life was fantastic and yet I didn’t want to wake up and do it

yet I didn’t want to wake up and do it

yet I didn’t want to wake up and do it again and I was embarrassed by that you

again and I was embarrassed by that you

again and I was embarrassed by that you know who am I to complain about my life

know who am I to complain about my life

know who am I to complain about my life my life seemed perfect and yet I hated

my life seemed perfect and yet I hated

my life seemed perfect and yet I hated it and so I kept it to myself every

it and so I kept it to myself every

it and so I kept it to myself every ounce of my being every all the energy

ounce of my being every all the energy

ounce of my being every all the energy that I had was invested in pretending

that I had was invested in pretending

that I had was invested in pretending that I was happier more successful and

that I was happier more successful and

that I was happier more successful and more of control than I felt and it was

more of control than I felt and it was

more of control than I felt and it was debilitating quite frankly strange

debilitating quite frankly strange

debilitating quite frankly strange things start to happen when you put

things start to happen when you put

things start to happen when you put yourself in that cycle and the stress

yourself in that cycle and the stress

yourself in that cycle and the stress starts to build you start to become

starts to build you start to become

starts to build you start to become paranoid so for example I was convinced

paranoid so for example I was convinced

paranoid so for example I was convinced that um my employees hated me I didn’t

that um my employees hated me I didn’t

that um my employees hated me I didn’t go out much and it was really it was

go out much and it was really it was

go out much and it was really it was really a bad time and it was until a

really a bad time and it was until a

really a bad time and it was until a friend of mine came to me concerned that

friend of mine came to me concerned that

friend of mine came to me concerned that I wasn’t acting myself and basically

I wasn’t acting myself and basically

I wasn’t acting myself and basically offered me nothing more than moral

offered me nothing more than moral

offered me nothing more than moral support what if you need I got your back

support what if you need I got your back

support what if you need I got your back and worried about you and it was that

and worried about you and it was that

and worried about you and it was that simple act that gave me the courage to

simple act that gave me the courage to

simple act that gave me the courage to face my own problem and was that simple

face my own problem and was that simple

face my own problem and was that simple act that gave me the courage to seek out

act that gave me the courage to seek out

act that gave me the courage to seek out a solution to go back to the way I used

a solution to go back to the way I used

a solution to go back to the way I used to feel to be passionate about something

to feel to be passionate about something

to feel to be passionate about something again there was a confluence of events

again there was a confluence of events

again there was a confluence of events and I made this discovery that every

and I made this discovery that every

and I made this discovery that every single organization on the planet even

single organization on the planet even

single organization on the planet even our own career is always function on the

our own career is always function on the

our own career is always function on the same three levels what we do how we do

same three levels what we do how we do

same three levels what we do how we do it and why we do it and it was based on

it and why we do it and it was based on

it and why we do it and it was based on the biology of human decision-making it

the biology of human decision-making it

the biology of human decision-making it wasn’t some highfalutin management

wasn’t some highfalutin management

wasn’t some highfalutin management theory was based on brain stuff and I

theory was based on brain stuff and I

theory was based on brain stuff and I realized I knew what I did it was good

realized I knew what I did it was good

realized I knew what I did it was good at it and I knew how I did it I could

at it and I knew how I did it I could

at it and I knew how I did it I could tell you what was different or special

tell you what was different or special

tell you what was different or special about the way I did things but I

about the way I did things but I

about the way I did things but I couldn’t tell you why I was doing it

couldn’t tell you why I was doing it

couldn’t tell you why I was doing it that was the missing piece you have to

that was the missing piece you have to

that was the missing piece you have to have all three I became obsessed with

have all three I became obsessed with

have all three I became obsessed with this thing called the why I figured out

this thing called the why I figured out

this thing called the why I figured out how to find my why and it restored my

how to find my why and it restored my

how to find my why and it restored my passion to levels I had never

passion to levels I had never

passion to levels I had never experienced before and more importantly

experienced before and more importantly

experienced before and more importantly I figured out how to help

I figured out how to help

I figured out how to help find theirs and I did what anyone would

find theirs and I did what anyone would

find theirs and I did what anyone would do when you discover something beautiful

do when you discover something beautiful

do when you discover something beautiful you share with your friends and my

you share with your friends and my

you share with your friends and my friends started making crazy life

friends started making crazy life

friends started making crazy life changes themselves and they started

changes themselves and they started

changes themselves and they started finding happiness and passion that they

finding happiness and passion that they

finding happiness and passion that they never experienced before it was me

never experienced before it was me

never experienced before it was me solving my own problem that happened to

solving my own problem that happened to

solving my own problem that happened to help others solve it for them too and

help others solve it for them too and

help others solve it for them too and people just kept inviting me and I just

people just kept inviting me and I just

people just kept inviting me and I just kept saying yes I was making huge

kept saying yes I was making huge

kept saying yes I was making huge decisions that were really easy to make

decisions that were really easy to make

decisions that were really easy to make like I shut down my office and started

like I shut down my office and started

like I shut down my office and started over again because I realized the

over again because I realized the

over again because I realized the business I had built was so inconsistent

business I had built was so inconsistent

business I had built was so inconsistent with my why all my friends thought I

with my why all my friends thought I

with my why all my friends thought I went out of business they were worried

went out of business they were worried

went out of business they were worried about me it was the easiest easiest

about me it was the easiest easiest

about me it was the easiest easiest decision I ever made

decision I ever made

decision I ever made in other words when you know your why

in other words when you know your why

in other words when you know your why the filter is clear it’s not like there

the filter is clear it’s not like there

the filter is clear it’s not like there are options the option is obvious

are options the option is obvious

are options the option is obvious there’s only one option share give

there’s only one option share give

there’s only one option share give inspire and everything that I’ve

inspire and everything that I’ve

inspire and everything that I’ve achieved any success that I’ve enjoyed

achieved any success that I’ve enjoyed

achieved any success that I’ve enjoyed has all been a hundred percent because

has all been a hundred percent because

has all been a hundred percent because of the gracious just amazing generosity

of the gracious just amazing generosity

of the gracious just amazing generosity of people around me my friends my

of people around me my friends my

of people around me my friends my colleagues people who just believe what

colleagues people who just believe what

colleagues people who just believe what I believe they are the ones who either

I believe they are the ones who either

I believe they are the ones who either introduced me to others or took a risk

introduced me to others or took a risk

introduced me to others or took a risk or said let me try that or bought a book

or said let me try that or bought a book

or said let me try that or bought a book or watched a TED talk or more

or watched a TED talk or more

or watched a TED talk or more importantly sent it to somebody else

importantly sent it to somebody else

importantly sent it to somebody else because they thought they would be

because they thought they would be

because they thought they would be inspired by it for all of the things

inspired by it for all of the things

inspired by it for all of the things that I’ve done over the past decade I

that I’ve done over the past decade I

that I’ve done over the past decade I still feel like I’m at the beginning I

still feel like I’m at the beginning I

still feel like I’m at the beginning I have been saying it for 10 years

have been saying it for 10 years

have been saying it for 10 years when everybody says to me you know

when everybody says to me you know

when everybody says to me you know congratulations on X Y or Z my answer is

congratulations on X Y or Z my answer is

congratulations on X Y or Z my answer is always the same tip of the iceberg and I

always the same tip of the iceberg and I

always the same tip of the iceberg and I think that’s what keeps me inspired

think that’s what keeps me inspired

think that’s what keeps me inspired which is for me it’s a journey I’m on

which is for me it’s a journey I’m on

which is for me it’s a journey I’m on the right path I’m walking past the

the right path I’m walking past the

the right path I’m walking past the right mile markers in other words I know

right mile markers in other words I know

right mile markers in other words I know making progress to the vision that I

making progress to the vision that I

making progress to the vision that I have to build this world in which the

have to build this world in which the

have to build this world in which the vast majority of people wake up every

vast majority of people wake up every

vast majority of people wake up every single morning inspire to go to work

single morning inspire to go to work

single morning inspire to go to work feel safer in their their returning home

feel safer in their their returning home

feel safer in their their returning home at the end of the day fulfilled by the

at the end of the day fulfilled by the

at the end of the day fulfilled by the work that they do when I started the

work that they do when I started the

work that they do when I started the race I ran by myself and it’s lonely

race I ran by myself and it’s lonely

race I ran by myself and it’s lonely alone alone

alone alone

alone alone and now I don’t like it here like a

and now I don’t like it here like a

and now I don’t like it here like a thousand people to the left of people to

thousand people to the left of people to

thousand people to the left of people to the right the thousand people behind me

the right the thousand people behind me

the right the thousand people behind me and I look around I’m like yeah we’re

and I look around I’m like yeah we’re

and I look around I’m like yeah we’re gonna change the world

gonna change the world

gonna change the world we’re going to change the world there

we’re going to change the world there

we’re going to change the world there you go

you go

you go [Music]

[Music]

[Music] Matthew

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