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TEDxMaastricht – Simon Sinek – First why and then trust


thank you thank you very much what I

thank you thank you very much what I love about events like these that it’s

love about events like these that it’s

love about events like these that it’s not just people coming together to hear

not just people coming together to hear

not just people coming together to hear ideas it’s that we all came here for the

ideas it’s that we all came here for the

ideas it’s that we all came here for the same reason every single one of us came

same reason every single one of us came

same reason every single one of us came here because we share something we have

here because we share something we have

here because we share something we have similar values and similar beliefs and

similar values and similar beliefs and

similar values and similar beliefs and that’s the reason we showed up we don’t

that’s the reason we showed up we don’t

that’s the reason we showed up we don’t know each other and yet we know

know each other and yet we know

know each other and yet we know something about each other now this is

something about each other now this is

something about each other now this is important you see because the very

important you see because the very

important you see because the very survival of the human race depends on

survival of the human race depends on

survival of the human race depends on our ability to surround ourselves with

our ability to surround ourselves with

our ability to surround ourselves with people who believe what we believe when

people who believe what we believe when

people who believe what we believe when we’re surrounded by people who believe

we’re surrounded by people who believe

we’re surrounded by people who believe what we believe something remarkable

what we believe something remarkable

what we believe something remarkable happens Trust emerges

happens Trust emerges

happens Trust emerges make no mistake of it trust is a feeling

make no mistake of it trust is a feeling

make no mistake of it trust is a feeling a distinctly human experience simply

a distinctly human experience simply

a distinctly human experience simply doing everything that you promised your

doing everything that you promised your

doing everything that you promised your going to do does not mean people will

going to do does not mean people will

going to do does not mean people will trust you

trust you

trust you it just means you’re reliable and we all

it just means you’re reliable and we all

it just means you’re reliable and we all have friends who are total screw-ups and

have friends who are total screw-ups and

have friends who are total screw-ups and yet we still trust them trust comes from

yet we still trust them trust comes from

yet we still trust them trust comes from a sense of common values and beliefs and

a sense of common values and beliefs and

a sense of common values and beliefs and the reason trust is important is because

the reason trust is important is because

the reason trust is important is because when we are surrounded with people who

when we are surrounded with people who

when we are surrounded with people who believe what we believe we’re more

believe what we believe we’re more

believe what we believe we’re more confident to take risks we’re more

confident to take risks we’re more

confident to take risks we’re more confident to experiment which requires

confident to experiment which requires

confident to experiment which requires failure by the way we’re more confident

failure by the way we’re more confident

failure by the way we’re more confident to go off and explore knowing that there

to go off and explore knowing that there

to go off and explore knowing that there is someone from within our community

is someone from within our community

is someone from within our community someone who believes what we believe

someone who believes what we believe

someone who believes what we believe someone we trust and who trusts us

someone we trust and who trusts us

someone we trust and who trusts us we’ll watch our back help us when we

we’ll watch our back help us when we

we’ll watch our back help us when we fall over and watch our stuff and look

fall over and watch our stuff and look

fall over and watch our stuff and look after our children while we’re gone our

after our children while we’re gone our

after our children while we’re gone our very survival depends on our ability to

very survival depends on our ability to

very survival depends on our ability to surround ourselves with people who

surround ourselves with people who

surround ourselves with people who believe what we believe I’ll share an

believe what we believe I’ll share an

believe what we believe I’ll share an example with you that freaks me out

example with you that freaks me out

example with you that freaks me out every time I talk about it

every time I talk about it

every time I talk about it what’s our most valuable possession on

what’s our most valuable possession on

what’s our most valuable possession on the planet our children right our most

the planet our children right our most

the planet our children right our most valuable possession on the planet are

valuable possession on the planet are

valuable possession on the planet are our children

our children

our children so let’s game out a scenario let’s

so let’s game out a scenario let’s

so let’s game out a scenario let’s imagine we want to go on a date so we

imagine we want to go on a date so we

imagine we want to go on a date so we require a babysitter we have two options

require a babysitter we have two options

require a babysitter we have two options option number one there’s a 16 year old

option number one there’s a 16 year old

option number one there’s a 16 year old from just down the street from within

from just down the street from within

from just down the street from within the community with barely if any

the community with barely if any

the community with barely if any babysitting experience there’s a 32 year

babysitting experience there’s a 32 year

babysitting experience there’s a 32 year old who

old who

old who just moved into the neighborhood we

just moved into the neighborhood we

just moved into the neighborhood we don’t know from where but she’s got ten

don’t know from where but she’s got ten

don’t know from where but she’s got ten years of babysitting experience who do

years of babysitting experience who do

years of babysitting experience who do we choose the 16 year old think about

we choose the 16 year old think about

we choose the 16 year old think about that for a second we’d rather trust our

that for a second we’d rather trust our

that for a second we’d rather trust our children our most valuable possession on

children our most valuable possession on

children our most valuable possession on the planet with somebody from within our

the planet with somebody from within our

the planet with somebody from within our community with no experience over

community with no experience over

community with no experience over somebody with vast amounts of experience

somebody with vast amounts of experience

somebody with vast amounts of experience but we have no idea where they’re from

but we have no idea where they’re from

but we have no idea where they’re from or what they believe then why do we do

or what they believe then why do we do

or what they believe then why do we do it differently at work

it differently at work

it differently at work why are we so preoccupied with someone’s

why are we so preoccupied with someone’s

why are we so preoccupied with someone’s resume and where they’ve worked and what

resume and where they’ve worked and what

resume and where they’ve worked and what they’ve done for our competition at you

they’ve done for our competition at you

they’ve done for our competition at you and yet we never think to consider what

and yet we never think to consider what

and yet we never think to consider what they believe where they’re from how can

they believe where they’re from how can

they believe where they’re from how can we trust them how can they trust us the

we trust them how can they trust us the

we trust them how can they trust us the problem with most organizations believe

problem with most organizations believe

problem with most organizations believe it or not whether it’s a community or a

it or not whether it’s a community or a

it or not whether it’s a community or a culture what’s a community what’s a

culture what’s a community what’s a

culture what’s a community what’s a culture it’s a group of people with a

culture it’s a group of people with a

culture it’s a group of people with a common set of values and beliefs right

common set of values and beliefs right

common set of values and beliefs right what’s a nation it’s a group of people

what’s a nation it’s a group of people

what’s a nation it’s a group of people with a common set of values and beliefs

with a common set of values and beliefs

with a common set of values and beliefs and the single biggest challenge that

and the single biggest challenge that

and the single biggest challenge that any culture or any organization will

any culture or any organization will

any culture or any organization will ever face is its own success when an

ever face is its own success when an

ever face is its own success when an organization is founded all

organization is founded all

organization is founded all organizations are founded on the same

organizations are founded on the same

organizations are founded on the same basic principles there’s some sort of

basic principles there’s some sort of

basic principles there’s some sort of measurement it’s often money but it can

measurement it’s often money but it can

measurement it’s often money but it can be anything and then there’s time and

be anything and then there’s time and

be anything and then there’s time and when an organization is founded what

when an organization is founded what

when an organization is founded what they do and why they do it are

they do and why they do it are

they do and why they do it are inextricably linked they’re usually some

inextricably linked they’re usually some

inextricably linked they’re usually some founder or some small group of founders

founder or some small group of founders

founder or some small group of founders that are able to put their vision into

that are able to put their vision into

that are able to put their vision into words and their passion inspires others

words and their passion inspires others

words and their passion inspires others to come and join them in pursuit of some

to come and join them in pursuit of some

to come and join them in pursuit of some something greater than all of themselves

something greater than all of themselves

something greater than all of themselves and they trust their guts and off they

and they trust their guts and off they

and they trust their guts and off they go and it’s an amazing experience the

go and it’s an amazing experience the

go and it’s an amazing experience the problem is as they grow as what they do

problem is as they grow as what they do

problem is as they grow as what they do becomes more successful they can no

becomes more successful they can no

becomes more successful they can no longer rely on themselves they have to

longer rely on themselves they have to

longer rely on themselves they have to now hire somebody who hire somebody who

now hire somebody who hire somebody who

now hire somebody who hire somebody who hire somebody who hires somebody who

hire somebody who hires somebody who

hire somebody who hires somebody who hires somebody who has to make a

hires somebody who has to make a

hires somebody who has to make a decision based on what and what they do

decision based on what and what they do

decision based on what and what they do starts to grow that metric the problem

starts to grow that metric the problem

starts to grow that metric the problem is why they do it starts to go fuzzy and

is why they do it starts to go fuzzy and

is why they do it starts to go fuzzy and this is the biggest single challenge any

this is the biggest single challenge any

this is the biggest single challenge any organization will face it’s this thing

organization will face it’s this thing

organization will face it’s this thing right here the thing that I call the

right here the thing that I call the

right here the thing that I call the split symptoms of the split inside an

split symptoms of the split inside an

split symptoms of the split inside an organization or when stress goes up and

organization or when stress goes up and

organization or when stress goes up and passion goes down symptoms of a split

passion goes down symptoms of a split

passion goes down symptoms of a split are things like when the old-timers the

are things like when the old-timers the

are things like when the old-timers the people who were there from the founding

people who were there from the founding

people who were there from the founding from the beginning start saying things

from the beginning start saying things

from the beginning start saying things like it’s not like it used to be it

like it’s not like it used to be it

like it’s not like it used to be it doesn’t feel the same anymore

doesn’t feel the same anymore

doesn’t feel the same anymore they can’t quite put it into words but

they can’t quite put it into words but

they can’t quite put it into words but they know it’s not the same even though

they know it’s not the same even though

they know it’s not the same even though the organization might be more

the organization might be more

the organization might be more successful than it ever was in the past

successful than it ever was in the past

successful than it ever was in the past it’s just not the same other symptoms

it’s just not the same other symptoms

it’s just not the same other symptoms are when the organization starts

are when the organization starts

are when the organization starts focusing more and what the competition

focusing more and what the competition

focusing more and what the competition is doing and warring less about what

is doing and warring less about what

is doing and warring less about what they are doing when they start asking

they are doing when they start asking

they are doing when they start asking out outsiders who should we be how

out outsiders who should we be how

out outsiders who should we be how should we talk to you at the beginning

should we talk to you at the beginning

should we talk to you at the beginning they never asked anybody they ran on

they never asked anybody they ran on

they never asked anybody they ran on their own passion on their own energy

their own passion on their own energy

their own passion on their own energy this is what happened in such

this is what happened in such

this is what happened in such organizations like Apple in 1985 Steve

organizations like Apple in 1985 Steve

organizations like Apple in 1985 Steve Jobs left Apple and the company went

Jobs left Apple and the company went

Jobs left Apple and the company went like this and Steve Jobs came back and

like this and Steve Jobs came back and

like this and Steve Jobs came back and Howard Schultz left Starbucks and Howard

Howard Schultz left Starbucks and Howard

Howard Schultz left Starbucks and Howard Schultz had to come back and Michael

Schultz had to come back and Michael

Schultz had to come back and Michael left Michael Dell left Dell and Dell had

left Michael Dell left Dell and Dell had

left Michael Dell left Dell and Dell had to come back now whether they’re clear

to come back now whether they’re clear

to come back now whether they’re clear on their own whys now or not is yet to

on their own whys now or not is yet to

on their own whys now or not is yet to be seen but the point is that these

be seen but the point is that these

be seen but the point is that these founders these visionary guys physically

founders these visionary guys physically

founders these visionary guys physically embody the reason the cause around which

embody the reason the cause around which

embody the reason the cause around which people showed up in the first place

people showed up in the first place

people showed up in the first place and it reminds them why they come to

and it reminds them why they come to

and it reminds them why they come to work now my fear is that one of my

work now my fear is that one of my

work now my fear is that one of my favorite organizations an organization

favorite organizations an organization

favorite organizations an organization that I love may be going through a split

that I love may be going through a split

that I love may be going through a split United States of America maybe you’ve

United States of America maybe you’ve

United States of America maybe you’ve heard of it it’s important to study

heard of it it’s important to study

heard of it it’s important to study America because like a lot of things

America because like a lot of things

America because like a lot of things that happen in America everything there

that happen in America everything there

that happen in America everything there is exaggerated so we can learn a lot for

is exaggerated so we can learn a lot for

is exaggerated so we can learn a lot for them and hopefully learn things that we

them and hopefully learn things that we

them and hopefully learn things that we can apply to ourselves something started

can apply to ourselves something started

can apply to ourselves something started to happen in 1947 that embodies this

to happen in 1947 that embodies this

to happen in 1947 that embodies this idea here my grandparents generation was

idea here my grandparents generation was

idea here my grandparents generation was called the greatest generation that’s

called the greatest generation that’s

called the greatest generation that’s what we call them the greatest

what we call them the greatest

what we call them the greatest generation because he was a generation

generation because he was a generation

generation because he was a generation that went off to war to fight this great

that went off to war to fight this great

that went off to war to fight this great evil and everybody was united and

evil and everybody was united and

evil and everybody was united and unified in some sense of common cause

unified in some sense of common cause

unified in some sense of common cause and purpose and belief and Trust was at

and purpose and belief and Trust was at

and purpose and belief and Trust was at an all-time high even those who didn’t

an all-time high even those who didn’t

an all-time high even those who didn’t go after war they were back and they

go after war they were back and they

go after war they were back and they were buying war bonds and everybody was

were buying war bonds and everybody was

were buying war bonds and everybody was one and there are stories of young men

one and there are stories of young men

one and there are stories of young men who would commit suicides they’d shoot

who would commit suicides they’d shoot

who would commit suicides they’d shoot themselves when they didn’t get called

themselves when they didn’t get called

themselves when they didn’t get called to action we call them the greatest

to action we call them the greatest

to action we call them the greatest generation what do I get

generation what do I get

generation what do I get I’m Gen X the unknown variable they get

I’m Gen X the unknown variable they get

I’m Gen X the unknown variable they get the greatest generation I get X my

the greatest generation I get X my

the greatest generation I get X my parents are called the boomers why

parents are called the boomers why

parents are called the boomers why because their parents were doing it when

because their parents were doing it when

because their parents were doing it when they came back for more they get the

they came back for more they get the

they came back for more they get the greatest generation this sense of

greatest generation this sense of

greatest generation this sense of purpose this sense of cause a sense of

purpose this sense of cause a sense of

purpose this sense of cause a sense of why but then they came back from war and

why but then they came back from war and

why but then they came back from war and most of them had grown up during the

most of them had grown up during the

most of them had grown up during the Depression and they wanted to now

Depression and they wanted to now

Depression and they wanted to now experience life a little bit they wanted

experience life a little bit they wanted

experience life a little bit they wanted to buy some stuff and sort of you know

to buy some stuff and sort of you know

to buy some stuff and sort of you know care about themselves a little more

care about themselves a little more

care about themselves a little more they’ve been giving so much their entire

they’ve been giving so much their entire

they’ve been giving so much their entire lives and so the 1950s came and the

lives and so the 1950s came and the

lives and so the 1950s came and the 1950s were defined by responsibility

1950s were defined by responsibility

1950s were defined by responsibility going out there and giving the same kind

going out there and giving the same kind

going out there and giving the same kind of loyalty to your company as you gave

of loyalty to your company as you gave

of loyalty to your company as you gave to your country or to the cause and we

to your country or to the cause and we

to your country or to the cause and we know what the 50s were like everybody

know what the 50s were like everybody

know what the 50s were like everybody gave and you devoted your life to the

gave and you devoted your life to the

gave and you devoted your life to the company the problem is as we started to

company the problem is as we started to

company the problem is as we started to become more affluent and the wealth of

become more affluent and the wealth of

become more affluent and the wealth of the country started to grow that sense

the country started to grow that sense

the country started to grow that sense of purpose in that sense of cause and

of purpose in that sense of cause and

of purpose in that sense of cause and that sense of fulfillment and that sense

that sense of fulfillment and that sense

that sense of fulfillment and that sense of trust and that sense of happiness

of trust and that sense of happiness

of trust and that sense of happiness didn’t grow with it and this was bad

didn’t grow with it and this was bad

didn’t grow with it and this was bad this was confusing and so the 1960s we

this was confusing and so the 1960s we

this was confusing and so the 1960s we responded to it and we thought well this

responded to it and we thought well this

responded to it and we thought well this responsibility thing didn’t work so

responsibility thing didn’t work so

responsibility thing didn’t work so let’s try irresponsibility then the

let’s try irresponsibility then the

let’s try irresponsibility then the hippie movement was born right and the

hippie movement was born right and the

hippie movement was born right and the reason the whole hippie movement could

reason the whole hippie movement could

reason the whole hippie movement could exist in the first place is because the

exist in the first place is because the

exist in the first place is because the country was wealthier so we could afford

country was wealthier so we could afford

country was wealthier so we could afford for people to drop off the grid and our

for people to drop off the grid and our

for people to drop off the grid and our parents were wealthier they were more

parents were wealthier they were more

parents were wealthier they were more affluent so they could pay for us to do

affluent so they could pay for us to do

affluent so they could pay for us to do it but we didn’t get that sense of

it but we didn’t get that sense of

it but we didn’t get that sense of fulfillment and so the pendulum swung

fulfillment and so the pendulum swung

fulfillment and so the pendulum swung again and then we had the 1970s the Me

again and then we had the 1970s the Me

again and then we had the 1970s the Me Generation defined about looking at for

Generation defined about looking at for

Generation defined about looking at for your own happiness and everybody had to

your own happiness and everybody had to

your own happiness and everybody had to have a guru and it started to become

have a guru and it started to become

have a guru and it started to become very very selfish but that didn’t really

very very selfish but that didn’t really

very very selfish but that didn’t really work either and again the whole time

work either and again the whole time

work either and again the whole time we’re becoming more affluent and more

we’re becoming more affluent and more

we’re becoming more affluent and more affluent and yet that sense of

affluent and yet that sense of

affluent and yet that sense of fulfillment and happiness and Trust is

fulfillment and happiness and Trust is

fulfillment and happiness and Trust is not growing with it and then the 1980s

not growing with it and then the 1980s

not growing with it and then the 1980s still that sense of me but now business

still that sense of me but now business

still that sense of me but now business was cool again and in the 1980s we

was cool again and in the 1980s we

was cool again and in the 1980s we started to see something that had never

started to see something that had never

started to see something that had never been seen before in the 1980s we started

been seen before in the 1980s we started

been seen before in the 1980s we started to see companies using people to balance

to see companies using people to balance

to see companies using people to balance the books that had never happened before

the books that had never happened before

the books that had never happened before where they would use layoffs to make the

where they would use layoffs to make the

where they would use layoffs to make the numbers work people to make numbers work

numbers work people to make numbers work

numbers work people to make numbers work and then the 1990s came about and come

and then the 1990s came about and come

and then the 1990s came about and come about the most selfish behavior you

about the most selfish behavior you

about the most selfish behavior you could find everyone wanted to get rich

could find everyone wanted to get rich

could find everyone wanted to get rich regardless of anything else

regardless of anything else

regardless of anything else and again the split continues the only

and again the split continues the only

and again the split continues the only thing that happens the only thing that

thing that happens the only thing that

thing that happens the only thing that really grows in organizations or

really grows in organizations or

really grows in organizations or societies will that go through a split

societies will that go through a split

societies will that go through a split is that the distrust in

is that the distrust in

is that the distrust in we’ve become distrustful of each other

we’ve become distrustful of each other

we’ve become distrustful of each other inside our own organizations we’ve

inside our own organizations we’ve

inside our own organizations we’ve become distrustful of Management we’ve

become distrustful of Management we’ve

become distrustful of Management we’ve become distrustful of our politicians

become distrustful of our politicians

become distrustful of our politicians and now we find ourselves here today

and now we find ourselves here today

and now we find ourselves here today wondering what’s going to do next how

wondering what’s going to do next how

wondering what’s going to do next how are we going to find the sense of

are we going to find the sense of

are we going to find the sense of fulfilment technology is no help Andy

fulfilment technology is no help Andy

fulfilment technology is no help Andy Grove the founder of Intel said that the

Grove the founder of Intel said that the

Grove the founder of Intel said that the only thing that the microprocessor ever

only thing that the microprocessor ever

only thing that the microprocessor ever did was make things go faster and he’s

did was make things go faster and he’s

did was make things go faster and he’s right and it’s making this go faster as

right and it’s making this go faster as

right and it’s making this go faster as well don’t forget technology is

well don’t forget technology is

well don’t forget technology is absolutely fantastic for the exchange of

absolutely fantastic for the exchange of

absolutely fantastic for the exchange of information and the exchange of ideas

information and the exchange of ideas

information and the exchange of ideas technology is absolutely wonderful for

technology is absolutely wonderful for

technology is absolutely wonderful for speeding transactions it’s wonderful for

speeding transactions it’s wonderful for

speeding transactions it’s wonderful for for resourcing and finding people but it

for resourcing and finding people but it

for resourcing and finding people but it is terrible for creating human

is terrible for creating human

is terrible for creating human connections you cannot form trust

connections you cannot form trust

connections you cannot form trust through the internet there’s something

through the internet there’s something

through the internet there’s something called a mirror neuron which they’ve

called a mirror neuron which they’ve

called a mirror neuron which they’ve recently discovered that’s one of the

recently discovered that’s one of the

recently discovered that’s one of the things that contributes to how people

things that contributes to how people

things that contributes to how people relate to each other and how we

relate to each other and how we

relate to each other and how we empathize it’s the feeling you get it’s

empathize it’s the feeling you get it’s

empathize it’s the feeling you get it’s the same part of the brain that lights

the same part of the brain that lights

the same part of the brain that lights up they did these pictures where they

up they did these pictures where they

up they did these pictures where they did MRIs they gave people a picture of

did MRIs they gave people a picture of

did MRIs they gave people a picture of someone smiling and then in our own

someone smiling and then in our own

someone smiling and then in our own brains when we see someone smiling the

brains when we see someone smiling the

brains when we see someone smiling the same part of the brain lights up when we

same part of the brain lights up when we

same part of the brain lights up when we smile it’s what creates empathy and it’s

smile it’s what creates empathy and it’s

smile it’s what creates empathy and it’s necessary to create trust again this

necessary to create trust again this

necessary to create trust again this very human bond this is the reason why

very human bond this is the reason why

very human bond this is the reason why the video conference will never replace

the video conference will never replace

the video conference will never replace the business trip you can’t get a good

the business trip you can’t get a good

the business trip you can’t get a good gut feeling over a video conference then

gut feeling over a video conference then

gut feeling over a video conference then a bit I’m a big fan of the blogosphere

a bit I’m a big fan of the blogosphere

a bit I’m a big fan of the blogosphere the bloggers think that the Internet is

the bloggers think that the Internet is

the bloggers think that the Internet is the end-all be-all of the world then

the end-all be-all of the world then

the end-all be-all of the world then explain to me why once a year 20,000

explain to me why once a year 20,000

explain to me why once a year 20,000 bloggers descend on Las Vegas for a huge

bloggers descend on Las Vegas for a huge

bloggers descend on Las Vegas for a huge big convention why didn’t they just do

big convention why didn’t they just do

big convention why didn’t they just do it online it’s because nothing replaces

it online it’s because nothing replaces

it online it’s because nothing replaces human contact it’s the difference

human contact it’s the difference

human contact it’s the difference between leadership and authority

between leadership and authority

between leadership and authority leadership tells us why we’re here in

leadership tells us why we’re here in

leadership tells us why we’re here in the first place they remind us why we

the first place they remind us why we

the first place they remind us why we came here

came here

came here authority tells us what to do or tells

authority tells us what to do or tells

authority tells us what to do or tells us what goal to achieve in the 1960s

us what goal to achieve in the 1960s

us what goal to achieve in the 1960s Stanley Milgram did an experiment that

Stanley Milgram did an experiment that

Stanley Milgram did an experiment that we consider now quite unethical but the

we consider now quite unethical but the

we consider now quite unethical but the results were remarkable he invited two

results were remarkable he invited two

results were remarkable he invited two people to come to his laboratory someone

people to come to his laboratory someone

people to come to his laboratory someone who played the role of the teacher a

who played the role of the teacher a

who played the role of the teacher a volunteer and someone who played the

volunteer and someone who played the

volunteer and someone who played the role of the student

role of the student

role of the student who is actually a scientist pretending

who is actually a scientist pretending

who is actually a scientist pretending to be a volunteer they told the teacher

to be a volunteer they told the teacher

to be a volunteer they told the teacher to sit in front of a counter that had a

to sit in front of a counter that had a

to sit in front of a counter that had a button and a dial and they said that

button and a dial and they said that

button and a dial and they said that they were going to ask some questions of

they were going to ask some questions of

they were going to ask some questions of the student and if the student answered

the student and if the student answered

the student and if the student answered the wrong question or refused to answer

the wrong question or refused to answer

the wrong question or refused to answer the teacher was to press the button and

the teacher was to press the button and

the teacher was to press the button and administer an electric shock and after

administer an electric shock and after

administer an electric shock and after each shock they were to turn up the dial

each shock they were to turn up the dial

each shock they were to turn up the dial one notch and the knotch said you know

one notch and the knotch said you know

one notch and the knotch said you know mild medium slightly painful slightly

mild medium slightly painful slightly

mild medium slightly painful slightly more painful very painful and eventually

more painful very painful and eventually

more painful very painful and eventually it went red and said X X X and what

it went red and said X X X and what

it went red and said X X X and what happened was there’s only really one

happened was there’s only really one

happened was there’s only really one electric shock administered throughout

electric shock administered throughout

electric shock administered throughout the whole experiment and it was a small

the whole experiment and it was a small

the whole experiment and it was a small shock administer to the teacher so they

shock administer to the teacher so they

shock administer to the teacher so they could see what it felt like and so the

could see what it felt like and so the

could see what it felt like and so the experiment would progress and the

experiment would progress and the

experiment would progress and the questions would be asked and the the

questions would be asked and the the

questions would be asked and the the teacher would press the button and the

teacher would press the button and the

teacher would press the button and the scientist pretending to be the student

scientist pretending to be the student

scientist pretending to be the student would pretend to get an electric shock

would pretend to get an electric shock

would pretend to get an electric shock what ended up happening was that when

what ended up happening was that when

what ended up happening was that when the student could see and hear that the

the student could see and hear that the

the student could see and hear that the student make it when the teacher could

student make it when the teacher could

student make it when the teacher could see and hear the student they would

see and hear the student they would

see and hear the student they would scream he couldn’t go very far before he

scream he couldn’t go very far before he

scream he couldn’t go very far before he quit he said I can’t I can’t do this

quit he said I can’t I can’t do this

quit he said I can’t I can’t do this anymore I’m hurting the guy and he would

anymore I’m hurting the guy and he would

anymore I’m hurting the guy and he would quit the experiment when he could see

quit the experiment when he could see

quit the experiment when he could see him but not hear him he could go further

him but not hear him he could go further

him but not hear him he could go further but still not very far before he quit

but still not very far before he quit

but still not very far before he quit and the authority figure would stand

and the authority figure would stand

and the authority figure would stand over him every time he would say but I’m

over him every time he would say but I’m

over him every time he would say but I’m hurting the guy the authority figure

hurting the guy the authority figure

hurting the guy the authority figure would say it’s imperative that the

would say it’s imperative that the

would say it’s imperative that the experiment goes on and they would say

experiment goes on and they would say

experiment goes on and they would say over and over and over in their heads

over and over and over in their heads

over and over and over in their heads the experiment must go on they’d say

the experiment must go on they’d say

the experiment must go on they’d say that lied the experiment must go on and

that lied the experiment must go on and

that lied the experiment must go on and it was like Nazi Germany when people

it was like Nazi Germany when people

it was like Nazi Germany when people said I’m just following orders I’m just

said I’m just following orders I’m just

said I’m just following orders I’m just following orders

following orders

following orders they had this mantra to justify their

they had this mantra to justify their

they had this mantra to justify their behavior of hurting somebody and then

behavior of hurting somebody and then

behavior of hurting somebody and then when they could hear them but not see

when they could hear them but not see

when they could hear them but not see them they could go further still but

them they could go further still but

them they could go further still but they still couldn’t go all the way but

they still couldn’t go all the way but

they still couldn’t go all the way but when they could neither see nor hear the

when they could neither see nor hear the

when they could neither see nor hear the impact of the gist of their decisions

impact of the gist of their decisions

impact of the gist of their decisions 65% of the teachers were able to kill

65% of the teachers were able to kill

65% of the teachers were able to kill the guy

the guy

the guy the reason the experiment is unethical

the reason the experiment is unethical

the reason the experiment is unethical is because 65% of these people that came

is because 65% of these people that came

is because 65% of these people that came to help thinking that they were good

to help thinking that they were good

to help thinking that they were good people went home at the end of the day

people went home at the end of the day

people went home at the end of the day with the knowledge that they could kill

with the knowledge that they could kill

with the knowledge that they could kill someone now what’s our mantra of this

someone now what’s our mantra of this

someone now what’s our mantra of this day and age I wonder is it shareholder

day and age I wonder is it shareholder

day and age I wonder is it shareholder value shareholder value shareholder

value shareholder value shareholder

value shareholder value shareholder value

value

value what is our mantra that we’re using to

what is our mantra that we’re using to

what is our mantra that we’re using to justify the decisions we’re making of

justify the decisions we’re making of

justify the decisions we’re making of people

people

people that we cannot see and that we cannot

that we cannot see and that we cannot

that we cannot see and that we cannot hear and we don’t know the impact of the

hear and we don’t know the impact of the

hear and we don’t know the impact of the decisions we’re making and you know what

decisions we’re making and you know what

decisions we’re making and you know what the people who had killed the guy what

the people who had killed the guy what

the people who had killed the guy what their biggest concern was is anything

their biggest concern was is anything

their biggest concern was is anything going to happen to me am I going to get

going to happen to me am I going to get

going to happen to me am I going to get into trouble there was no concern for

into trouble there was no concern for

into trouble there was no concern for the person they just potentially killed

the person they just potentially killed

the person they just potentially killed now think about how we do business today

now think about how we do business today

now think about how we do business today we largely do business on screens there

we largely do business on screens there

we largely do business on screens there was a time that if you wanted to know

was a time that if you wanted to know

was a time that if you wanted to know what your employees thought about you

what your employees thought about you

what your employees thought about you you walked out on the factory floor and

you walked out on the factory floor and

you walked out on the factory floor and you asked them customer service meant

you asked them customer service meant

you asked them customer service meant actually talking to the people who came

actually talking to the people who came

actually talking to the people who came into your shop now customer service

into your shop now customer service

into your shop now customer service means getting a reply to your email

means getting a reply to your email

means getting a reply to your email within 24 hours I actually saw a bank

within 24 hours I actually saw a bank

within 24 hours I actually saw a bank advertising that you could talk to a

advertising that you could talk to a

advertising that you could talk to a person I’m on I fly on an airline and I

person I’m on I fly on an airline and I

person I’m on I fly on an airline and I have miles up the wazoo on this one

have miles up the wazoo on this one

have miles up the wazoo on this one airline and you not they offered me when

airline and you not they offered me when

airline and you not they offered me when I oft when I reach the highest status

I oft when I reach the highest status

I oft when I reach the highest status possible they offered me a phone number

possible they offered me a phone number

possible they offered me a phone number that I could talk to a person since when

that I could talk to a person since when

that I could talk to a person since when is a person a luxury our very survival

is a person a luxury our very survival

is a person a luxury our very survival depends on our ability to interact with

depends on our ability to interact with

depends on our ability to interact with human beings and as growth and scale and

human beings and as growth and scale and

human beings and as growth and scale and size come into play all of a sudden the

size come into play all of a sudden the

size come into play all of a sudden the humanity of things starts to go away

humanity of things starts to go away

humanity of things starts to go away there is a time when a desktop meant

there is a time when a desktop meant

there is a time when a desktop meant something horizontal now it means

something horizontal now it means

something horizontal now it means something vertical vertical and a folder

something vertical vertical and a folder

something vertical vertical and a folder used to be a picture is a picture of

used to be a picture is a picture of

used to be a picture is a picture of something that we used to use these are

something that we used to use these are

something that we used to use these are fun ideas funny examples of how

fun ideas funny examples of how

fun ideas funny examples of how technology is co-opted some of our

technology is co-opted some of our

technology is co-opted some of our vocabulary the problem is it’s co-opted

vocabulary the problem is it’s co-opted

vocabulary the problem is it’s co-opted some other ideas too

some other ideas too

some other ideas too a friend is not somebody you check their

a friend is not somebody you check their

a friend is not somebody you check their status your network is not on LinkedIn a

status your network is not on LinkedIn a

status your network is not on LinkedIn a conversation doesn’t happen on a blog

conversation doesn’t happen on a blog

conversation doesn’t happen on a blog and you can’t have a discussion on a on

and you can’t have a discussion on a on

and you can’t have a discussion on a on Twitter

Twitter

Twitter these are human experiences and we need

these are human experiences and we need

these are human experiences and we need them we need to learn about each other’s

them we need to learn about each other’s

them we need to learn about each other’s values and beliefs and we can’t simply

values and beliefs and we can’t simply

values and beliefs and we can’t simply do it through the internet these mirror

do it through the internet these mirror

do it through the internet these mirror neurons don’t light up when we’re

neurons don’t light up when we’re

neurons don’t light up when we’re sending text or receiving I am

sending text or receiving I am

sending text or receiving I am messengers what I imagine is a day in

messengers what I imagine is a day in

messengers what I imagine is a day in which we have start to have more human

which we have start to have more human

which we have start to have more human interaction something that requires this

interaction something that requires this

interaction something that requires this thing a handshake a handshake imagine

thing a handshake a handshake imagine

thing a handshake a handshake imagine that you want to do business with

that you want to do business with

that you want to do business with somebody and they’re standing there with

somebody and they’re standing there with

somebody and they’re standing there with you and they agree to all the terms that

you and they agree to all the terms that

you and they agree to all the terms that you offer 100% they agree and you so you

you offer 100% they agree and you so you

you offer 100% they agree and you so you say great let’s

say great let’s

say great let’s take on it and they say no no I agree to

take on it and they say no no I agree to

take on it and they say no no I agree to all the terms you laid out we can just

all the terms you laid out we can just

all the terms you laid out we can just do business and you’ll go good if we

do business and you’ll go good if we

do business and you’ll go good if we agree then let’s shake on it and they

agree then let’s shake on it and they

agree then let’s shake on it and they say no no no I agree to all the terms

say no no no I agree to all the terms

say no no no I agree to all the terms let’s just do business if they refuse to

let’s just do business if they refuse to

let’s just do business if they refuse to shake your hand

shake your hand

shake your hand even though rationally speaking they’ve

even though rationally speaking they’ve

even though rationally speaking they’ve agreed to everything you want if they

agreed to everything you want if they

agreed to everything you want if they refuse to shake your hand the odds are

refuse to shake your hand the odds are

refuse to shake your hand the odds are you won’t do business with them and if

you won’t do business with them and if

you won’t do business with them and if you do you’ll feel very nervous about it

you do you’ll feel very nervous about it

you do you’ll feel very nervous about it this is what Trust is Trust is human

this is what Trust is Trust is human

this is what Trust is Trust is human it’s about human interaction it’s about

it’s about human interaction it’s about

it’s about human interaction it’s about real conversations what we need is more

real conversations what we need is more

real conversations what we need is more handshake conversations what we need is

handshake conversations what we need is

handshake conversations what we need is more handshake discussion more handshake

more handshake discussion more handshake

more handshake discussion more handshake debate more handshake friends more

debate more handshake friends more

debate more handshake friends more handshake leadership if we don’t then we

handshake leadership if we don’t then we

handshake leadership if we don’t then we continue to go through this and we will

continue to go through this and we will

continue to go through this and we will not find our own sense of fulfilment and

not find our own sense of fulfilment and

not find our own sense of fulfilment and happiness and inspiration it requires

happiness and inspiration it requires

happiness and inspiration it requires being amongst people who believe what we

being amongst people who believe what we

being amongst people who believe what we believe

believe

believe thank you very much

thank you very much

thank you very much [Applause]

[Applause]

[Applause] [Music]

”

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