one of the most difficult questions we ever get asked is what do you do and we
ever get asked is what do you do and we
ever get asked is what do you do and we usually tell people what we do I’m a
usually tell people what we do I’m a
usually tell people what we do I’m a manager at you know some widget company
manager at you know some widget company
manager at you know some widget company and nobody really cares because nobody
and nobody really cares because nobody
and nobody really cares because nobody cares what you do and so we’re supposed
cares what you do and so we’re supposed
cares what you do and so we’re supposed to answer the question with why we do
to answer the question with why we do
to answer the question with why we do what we do that just takes practice
what we do that just takes practice
what we do that just takes practice again so let me give you a couple of
again so let me give you a couple of
again so let me give you a couple of examples of how it worked I found myself
examples of how it worked I found myself
examples of how it worked I found myself at a meeting once it was actually a
at a meeting once it was actually a
at a meeting once it was actually a social event held at an organization and
social event held at an organization and
social event held at an organization and I was talking to one of the guys and
I was talking to one of the guys and
I was talking to one of the guys and telling him about stuff that I do and he
telling him about stuff that I do and he
telling him about stuff that I do and he says you’ve got to tell the boss I said
says you’ve got to tell the boss I said
says you’ve got to tell the boss I said okay and so he walked me over to the the
okay and so he walked me over to the the
okay and so he walked me over to the the big guy and he doesn’t even make an
big guy and he doesn’t even make an
big guy and he doesn’t even make an introduction he just leaves me standing
introduction he just leaves me standing
introduction he just leaves me standing there and walks away and the guy turns
there and walks away and the guy turns
there and walks away and the guy turns to me goes who are you now if I wasn’t
to me goes who are you now if I wasn’t
to me goes who are you now if I wasn’t starting with why it say hi my name is
starting with why it say hi my name is
starting with why it say hi my name is Simon and I have a consultancy and I
Simon and I have a consultancy and I
Simon and I have a consultancy and I speak and I teach a knight and I and I’m
speak and I teach a knight and I and I’m
speak and I teach a knight and I and I’m an author and I and I go through all the
an author and I and I go through all the
an author and I and I go through all the things that I’ve done and all the people
things that I’ve done and all the people
things that I’ve done and all the people I work with and maybe some of my clients
I work with and maybe some of my clients
I work with and maybe some of my clients all in an attempt to tell him of Who I
all in an attempt to tell him of Who I
all in an attempt to tell him of Who I am and why you should listen to me but
am and why you should listen to me but
am and why you should listen to me but then he would have just sort of pointed
then he would have just sort of pointed
then he would have just sort of pointed to the chips and said nice to meet you
to the chips and said nice to meet you
to the chips and said nice to meet you you know but I didn’t say that I looked
you know but I didn’t say that I looked
you know but I didn’t say that I looked in the eye and I said I wake up every
in the eye and I said I wake up every
in the eye and I said I wake up every single day to inspire people to do what
single day to inspire people to do what
single day to inspire people to do what inspires them and I know that your
inspires them and I know that your
inspires them and I know that your company is is trying to increase the
company is is trying to increase the
company is is trying to increase the amount of customers it’s getting in one
amount of customers it’s getting in one
amount of customers it’s getting in one particular sector and the question is
particular sector and the question is
particular sector and the question is are you inspiring people to do it
are you inspiring people to do it
are you inspiring people to do it because the only way people will give
because the only way people will give
because the only way people will give you loyalties if you inspire them to do
you loyalties if you inspire them to do
you loyalties if you inspire them to do so I teach leaders and organizations how
so I teach leaders and organizations how
so I teach leaders and organizations how to inspire people
to inspire people
to inspire people that’s all I said I didn’t tell them
that’s all I said I didn’t tell them
that’s all I said I didn’t tell them what I did I didn’t tell them who I knew
what I did I didn’t tell them who I knew
what I did I didn’t tell them who I knew I didn’t tell him any of my clients and
I didn’t tell him any of my clients and
I didn’t tell him any of my clients and he said to me looks over to me says you
he said to me looks over to me says you
he said to me looks over to me says you have a business card I handed them a
have a business card I handed them a
have a business card I handed them a business card and I told them all the
business card and I told them all the
business card and I told them all the details later don’t forget a why doesn’t
details later don’t forget a why doesn’t
details later don’t forget a why doesn’t close the deal it just opens it it
close the deal it just opens it it
close the deal it just opens it it allows people in it gets context you
allows people in it gets context you
allows people in it gets context you know all of these things need to work
know all of these things need to work
know all of these things need to work together why you do what you do how you
together why you do what you do how you
together why you do what you do how you do things in what you do I don’t for one
do things in what you do I don’t for one
do things in what you do I don’t for one second believe the why is more important
second believe the why is more important
second believe the why is more important than any of the other pieces it’s just
than any of the other pieces it’s just
than any of the other pieces it’s just the place we have to start and it’s also
the place we have to start and it’s also
the place we have to start and it’s also the place we so often forget to even
the place we so often forget to even
the place we so often forget to even include so learning to start with why
include so learning to start with why
include so learning to start with why really is especially in a business
really is especially in a business
really is especially in a business context when you’re interviewing for a
context when you’re interviewing for a
context when you’re interviewing for a job or pitching your services to someone
job or pitching your services to someone
job or pitching your services to someone it really is remarkable I get so many
it really is remarkable I get so many
it really is remarkable I get so many letters from people you know all excited
letters from people you know all excited
letters from people you know all excited that they went into a pit
that they went into a pit
that they went into a pit they went into a job interview and they
they went into a job interview and they
they went into a job interview and they started with why and they were so
started with why and they were so
started with why and they were so excited that not only did they get the
excited that not only did they get the
excited that not only did they get the job but the person who hired them
job but the person who hired them
job but the person who hired them actually saying we love dot dot dot and
actually saying we love dot dot dot and
actually saying we love dot dot dot and they repeat their why back to them they
they repeat their why back to them they
they repeat their why back to them they don’t talk about their qualifications or
don’t talk about their qualifications or
don’t talk about their qualifications or any of these things in other words it
any of these things in other words it
any of these things in other words it really does Drive human behavior and the
really does Drive human behavior and the
really does Drive human behavior and the more you get good at it the more you
more you get good at it the more you
more you get good at it the more you start to feel and see the results of
start to feel and see the results of
start to feel and see the results of starting with wife
”
Be First to Comment