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Organizational WHYs


I often get asked the question about the

I often get asked the question about the why in for-profit organizations versus

why in for-profit organizations versus

why in for-profit organizations versus not-for-profit organizations so before I

not-for-profit organizations so before I

not-for-profit organizations so before I answer the question let me just take a

answer the question let me just take a

answer the question let me just take a little aside I hate the term

little aside I hate the term

little aside I hate the term not-for-profit I hate the idea that an

not-for-profit I hate the idea that an

not-for-profit I hate the idea that an organization and a group of people are

organization and a group of people are

organization and a group of people are defining their purpose based on what

defining their purpose based on what

defining their purpose based on what they’re not we have to stand for

they’re not we have to stand for

they’re not we have to stand for something not against things

something not against things

something not against things the reality is not-for-profit is a tax

the reality is not-for-profit is a tax

the reality is not-for-profit is a tax delineation and that’s why we use the

delineation and that’s why we use the

delineation and that’s why we use the term

term

term and not-for-profits absolutely have an

and not-for-profits absolutely have an

and not-for-profits absolutely have an idea of profit except it’s defined

idea of profit except it’s defined

idea of profit except it’s defined differently in a for-profit organization

differently in a for-profit organization

differently in a for-profit organization profit is defined in money and a

profit is defined in money and a

profit is defined in money and a not-for-profit organization profit is

not-for-profit organization profit is

not-for-profit organization profit is defined by whatever you’re trying to

defined by whatever you’re trying to

defined by whatever you’re trying to accomplish so for example if your

accomplish so for example if your

accomplish so for example if your objective is to rescue kittens out of

objective is to rescue kittens out of

objective is to rescue kittens out of trees then you better be profitable you

trees then you better be profitable you

trees then you better be profitable you better be risking more kittens out of

better be risking more kittens out of

better be risking more kittens out of trees this month then you were last

trees this month then you were last

trees this month then you were last month let’s call them for impact

month let’s call them for impact

month let’s call them for impact organizations so we have for-profit

organizations so we have for-profit

organizations so we have for-profit organizations and we have for impact

organizations and we have for impact

organizations and we have for impact organizations okay now back to the

organizations okay now back to the

organizations okay now back to the question the why is different and

question the why is different and

question the why is different and sometimes how do we compare the whys of

sometimes how do we compare the whys of

sometimes how do we compare the whys of for-profit versus for impact

for-profit versus for impact

for-profit versus for impact organizations here’s generally what I’ve

organizations here’s generally what I’ve

organizations here’s generally what I’ve seen for impact organizations are pretty

seen for impact organizations are pretty

seen for impact organizations are pretty good at articulating their why where

good at articulating their why where

good at articulating their why where they’re weak is in their house the

they’re weak is in their house the

they’re weak is in their house the structures in which they use to advance

structures in which they use to advance

structures in which they use to advance their cause I mean definitions as we’ve

their cause I mean definitions as we’ve

their cause I mean definitions as we’ve just discussed is one of them for-profit

just discussed is one of them for-profit

just discussed is one of them for-profit organizations tend to be really good at

organizations tend to be really good at

organizations tend to be really good at how and pretty weak in why in other

how and pretty weak in why in other

how and pretty weak in why in other words they’re really good at process

words they’re really good at process

words they’re really good at process that really good at operations but the

that really good at operations but the

that really good at operations but the sense of higher purpose on higher cause

sense of higher purpose on higher cause

sense of higher purpose on higher cause since it seems to be lacking so what

since it seems to be lacking so what

since it seems to be lacking so what both organizations can learn to do is

both organizations can learn to do is

both organizations can learn to do is learn from each other in other words for

learn from each other in other words for

learn from each other in other words for impact organizations can learn to

impact organizations can learn to

impact organizations can learn to bolster operations from for-profit at

bolster operations from for-profit at

bolster operations from for-profit at for-profit could learn a little bit

for-profit could learn a little bit

for-profit could learn a little bit about working towards a higher cause

about working towards a higher cause

about working towards a higher cause from for impact organizations they

from for impact organizations they

from for impact organizations they should look the same

should look the same

should look the same remember it’s the definition it’s just a

remember it’s the definition it’s just a

remember it’s the definition it’s just a metric that is different but the

metric that is different but the

metric that is different but the organization should feel the same to

organization should feel the same to

organization should feel the same to work there in other words we should feel

work there in other words we should feel

work there in other words we should feel like we’re part of something bigger than

like we’re part of something bigger than

like we’re part of something bigger than ourselves and it should be a well-oiled

ourselves and it should be a well-oiled

ourselves and it should be a well-oiled machine and we should have good metrics

machine and we should have good metrics

machine and we should have good metrics to help us feel like we’re moving the

to help us feel like we’re moving the

to help us feel like we’re moving the ball down the playing field back to the

ball down the playing field back to the

ball down the playing field back to the fore impact organizations because there

fore impact organizations because there

fore impact organizations because there were poor metrics and because they do

were poor metrics and because they do

were poor metrics and because they do not define

not define

not define for impact unfortunately the metric

for impact unfortunately the metric

for impact unfortunately the metric becomes too much about money and raising

becomes too much about money and raising

becomes too much about money and raising money and less about understanding how

money and less about understanding how

money and less about understanding how far we’re moving the ball down the field

far we’re moving the ball down the field

far we’re moving the ball down the field with whatever we’re trying to accomplish

with whatever we’re trying to accomplish

with whatever we’re trying to accomplish so there we go

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