from the beginning we wanted to build Angry Birds not for like a hundred days
Angry Birds not for like a hundred days
Angry Birds not for like a hundred days but for a hundred years we do
but for a hundred years we do
but for a hundred years we do entertainment we do education and then
entertainment we do education and then
entertainment we do education and then we apply entrepreneurship to everything
we apply entrepreneurship to everything
we apply entrepreneurship to everything we do we want to we want to change the
we do we want to we want to change the
we do we want to we want to change the world
my name is Boyd I’m an addict
my name is Boyd I’m an addict I’m addicted to Angry Birds I was
I’m addicted to Angry Birds I was
I’m addicted to Angry Birds I was preparing for this talk I started last
preparing for this talk I started last
preparing for this talk I started last week beginning to do the research and I
week beginning to do the research and I
week beginning to do the research and I thought well I should start by playing
thought well I should start by playing
thought well I should start by playing the game again I just put it down about
the game again I just put it down about
the game again I just put it down about 15 minutes ago and time to put on my
15 minutes ago and time to put on my
15 minutes ago and time to put on my jacket and come down here so I didn’t
jacket and come down here so I didn’t
jacket and come down here so I didn’t really have time to prepare any of the
really have time to prepare any of the
really have time to prepare any of the material because I was too into the game
material because I was too into the game
material because I was too into the game we’re gonna find out why I can’t get
we’re gonna find out why I can’t get
we’re gonna find out why I can’t get past level 2 in just a moment we’re also
past level 2 in just a moment we’re also
past level 2 in just a moment we’re also gonna find out why what I was doing was
gonna find out why what I was doing was
gonna find out why what I was doing was actually scientific research when read
actually scientific research when read
actually scientific research when read the lane physics professor explains the
the lane physics professor explains the
the lane physics professor explains the science of Angry Birds but Peter vest
science of Angry Birds but Peter vest
science of Angry Birds but Peter vest Ibaka my enabler and the chief marketing
Ibaka my enabler and the chief marketing
Ibaka my enabler and the chief marketing officer for Rovio or on their panel
officer for Rovio or on their panel
officer for Rovio or on their panel tonight gentlemen if you will come up we
tonight gentlemen if you will come up we
tonight gentlemen if you will come up we will examine the phenomenon of Angry
will examine the phenomenon of Angry
will examine the phenomenon of Angry Birds were you like me first of all how
Birds were you like me first of all how
Birds were you like me first of all how many people have played the game alright
many people have played the game alright
many people have played the game alright good there was a good chance a lot of
good there was a good chance a lot of
good there was a good chance a lot of hands would go up 2 billion downloads
hands would go up 2 billion downloads
hands would go up 2 billion downloads are they two billion so for the chief
are they two billion so for the chief
are they two billion so for the chief marketing officer you should get a raise
marketing officer you should get a raise
marketing officer you should get a raise yeah I think we’ve been doing ok but as
yeah I think we’ve been doing ok but as
yeah I think we’ve been doing ok but as we always say it’s a good start you know
we always say it’s a good start you know
we always say it’s a good start you know so 2 billion have it’s yeah it’s a start
so 2 billion have it’s yeah it’s a start
so 2 billion have it’s yeah it’s a start but we we have of course much bigger
but we we have of course much bigger
but we we have of course much bigger ambition so yeah why birds because if
ambition so yeah why birds because if
ambition so yeah why birds because if you could think of angry snakes angry
you could think of angry snakes angry
you could think of angry snakes angry Gators angry bears it would frighten you
Gators angry bears it would frighten you
Gators angry bears it would frighten you but Angry Birds yeah yeah actually it
but Angry Birds yeah yeah actually it
but Angry Birds yeah yeah actually it all started with Yahoo is also our our
all started with Yahoo is also our our
all started with Yahoo is also our our gay
gay
gay dishonor he has been drawing these kind
dishonor he has been drawing these kind
dishonor he has been drawing these kind of weird characters for years and then
of weird characters for years and then
of weird characters for years and then he was pitching a new game idea actually
he was pitching a new game idea actually
he was pitching a new game idea actually the game that he was pitching nobody in
the game that he was pitching nobody in
the game that he was pitching nobody in the team cannot really understood how
the team cannot really understood how
the team cannot really understood how that would work but everybody
that would work but everybody
that would work but everybody immediately fell in love with the board
immediately fell in love with the board
immediately fell in love with the board characters and say that we have to build
characters and say that we have to build
characters and say that we have to build a game around those boards and then in
a game around those boards and then in
a game around those boards and then in the following eight months we did so the
the following eight months we did so the
the following eight months we did so the nine rivers came out in in December 11th
nine rivers came out in in December 11th
nine rivers came out in in December 11th of December 2009 and it’s almost four
of December 2009 and it’s almost four
of December 2009 and it’s almost four years ago since storage and Langley Bush
years ago since storage and Langley Bush
years ago since storage and Langley Bush came out so yeah it’s been meaner Wiles
came out so yeah it’s been meaner Wiles
came out so yeah it’s been meaner Wiles and I so what’s the average shelf-life
and I so what’s the average shelf-life
and I so what’s the average shelf-life of the game usually these disappearing
of the game usually these disappearing
of the game usually these disappearing yeah let’s say that people get tired of
yeah let’s say that people get tired of
yeah let’s say that people get tired of them yeah I don’t know if there’s like
them yeah I don’t know if there’s like
them yeah I don’t know if there’s like an average shelf life but from the
an average shelf life but from the
an average shelf life but from the beginning we wanted to build Angry Birds
beginning we wanted to build Angry Birds
beginning we wanted to build Angry Birds not for like a hundred days but for a
not for like a hundred days but for a
not for like a hundred days but for a hundred years so again really make
hundred years so again really make
hundred years so again really make something that becomes a permanent part
something that becomes a permanent part
something that becomes a permanent part of pop culture and that’s kind of how
of pop culture and that’s kind of how
of pop culture and that’s kind of how we’ve been approaching Angry Birds not
we’ve been approaching Angry Birds not
we’ve been approaching Angry Birds not as a game but as a brand as a franchise
as a game but as a brand as a franchise
as a game but as a brand as a franchise and and then expanding to quite a few
and and then expanding to quite a few
and and then expanding to quite a few other areas like animation and books as
other areas like animation and books as
other areas like animation and books as well read Elaine who is a professor of
well read Elaine who is a professor of
well read Elaine who is a professor of physics at Southeastern Louisiana
physics at Southeastern Louisiana
physics at Southeastern Louisiana University and blogs for for Wired
University and blogs for for Wired
University and blogs for for Wired there’s a Wired science blog you’re here
there’s a Wired science blog you’re here
there’s a Wired science blog you’re here to show why this is not time wasted on
to show why this is not time wasted on
to show why this is not time wasted on my part and part of the partnership with
my part and part of the partnership with
my part and part of the partnership with National Geographic one of our books we
National Geographic one of our books we
National Geographic one of our books we have a lot of books with Angry Birds you
have a lot of books with Angry Birds you
have a lot of books with Angry Birds you wrote this when furious force is the
wrote this when furious force is the
wrote this when furious force is the physics at play in the world’s most
physics at play in the world’s most
physics at play in the world’s most popular game right so I’m doing science
popular game right so I’m doing science
popular game right so I’m doing science when I’m playing this game oh yeah sure
when I’m playing this game oh yeah sure
when I’m playing this game oh yeah sure sure
sure
sure you are you really are doing science I
you are you really are doing science I
you are you really are doing science I mean I don’t even know I’m learning
mean I don’t even know I’m learning
mean I don’t even know I’m learning that’s the best kind yeah that’s the
that’s the best kind yeah that’s the
that’s the best kind yeah that’s the best kind of science right it’s it’s the
best kind of science right it’s it’s the
best kind of science right it’s it’s the same principles of science in Angry
same principles of science in Angry
same principles of science in Angry Birds and you can take it to a much
Birds and you can take it to a much
Birds and you can take it to a much deeper level and that’s that’s what I’d
deeper level and that’s that’s what I’d
deeper level and that’s that’s what I’d like to do take it to our page in the
like to do take it to our page in the
like to do take it to our page in the beginning of the book where you show
beginning of the book where you show
beginning of the book where you show that well here it is right you show that
that well here it is right you show that
that well here it is right you show that there are actually formulas for the way
there are actually formulas for the way
there are actually formulas for the way the birds move sure the plain bird when
the birds move sure the plain bird when
the birds move sure the plain bird when you shoot it it follows your basic
you shoot it it follows your basic
you shoot it it follows your basic introductory physics projectile motion
introductory physics projectile motion
introductory physics projectile motion type equations and it folds up really
type equations and it folds up really
type equations and it folds up really well so it’s a great example for that
well so it’s a great example for that
well so it’s a great example for that real world idea of projectile motion
real world idea of projectile motion
real world idea of projectile motion Angry Birds does that so it’s a great
Angry Birds does that so it’s a great
Angry Birds does that so it’s a great example to use in your introductory
example to use in your introductory
example to use in your introductory courses
courses
courses and an introductory to bring students
and an introductory to bring students
and an introductory to bring students understand projectile motion for the two
understand projectile motion for the two
understand projectile motion for the two or three people who may not have played
or three people who may not have played
or three people who may not have played the game there’s a little sling shot at
the game there’s a little sling shot at
the game there’s a little sling shot at the bottom here that shoots the birds
the bottom here that shoots the birds
the bottom here that shoots the birds forward it targets to destroy them to
forward it targets to destroy them to
forward it targets to destroy them to kill pigs that are sneaking their eggs
kill pigs that are sneaking their eggs
kill pigs that are sneaking their eggs yeah kind of philosophy of the game
yeah kind of philosophy of the game
yeah kind of philosophy of the game yes but the birds react according to
yes but the birds react according to
yes but the birds react according to forces like gravity they change in this
forces like gravity they change in this
forces like gravity they change in this case in some cases yes but not in all
case in some cases yes but not in all
case in some cases yes but not in all cases in fact you have an example of
cases in fact you have an example of
cases in fact you have an example of physics you put together a little video
physics you put together a little video
physics you put together a little video right that shows what happens because
right that shows what happens because
right that shows what happens because the birds don’t just fly once you let go
the birds don’t just fly once you let go
the birds don’t just fly once you let go of the slingshot sometimes you can punch
of the slingshot sometimes you can punch
of the slingshot sometimes you can punch the screen and change their behavior and
the screen and change their behavior and
the screen and change their behavior and this is the rule of force and here’s an
this is the rule of force and here’s an
this is the rule of force and here’s an example explain when you tap the screen
example explain when you tap the screen
example explain when you tap the screen the blue bird splits into three so the
the blue bird splits into three so the
the blue bird splits into three so the blue birds not realistic we already know
blue birds not realistic we already know
blue birds not realistic we already know that but we want to try to figure out
that but we want to try to figure out
that but we want to try to figure out how it works so you can do a little
how it works so you can do a little
how it works so you can do a little experiment in the game in this case I
experiment in the game in this case I
experiment in the game in this case I shoot the bird and hit that rock you can
shoot the bird and hit that rock you can
shoot the bird and hit that rock you can see that the rock that gets hit and by
see that the rock that gets hit and by
see that the rock that gets hit and by looking at the motion of the rock after
looking at the motion of the rock after
looking at the motion of the rock after it gets hit it’s just a simple collision
it gets hit it’s just a simple collision
it gets hit it’s just a simple collision problem you can look at Momentum’s you
problem you can look at Momentum’s you
problem you can look at Momentum’s you can look at velocities and everything
can look at velocities and everything
can look at velocities and everything and then what you can do is to shoot the
and then what you can do is to shoot the
and then what you can do is to shoot the bird splitting into three and collide it
bird splitting into three and collide it
bird splitting into three and collide it and then not splitting it into three and
and then not splitting it into three and
and then not splitting it into three and you find that the rock behaves
you find that the rock behaves
you find that the rock behaves differently whether you split it into
differently whether you split it into
differently whether you split it into three or not which you probably thought
three or not which you probably thought
three or not which you probably thought would be different but the results are a
would be different but the results are a
would be different but the results are a little surprising and that is that this
little surprising and that is that this
little surprising and that is that this the smaller pieces of rock go at a
the smaller pieces of rock go at a
the smaller pieces of rock go at a greater force than the big rock but the
greater force than the big rock but the
greater force than the big rock but the smaller this is violating the laws of
smaller this is violating the laws of
smaller this is violating the laws of physics right well it’s Angry Birds
physics right well it’s Angry Birds
physics right well it’s Angry Birds rules we don’t have so it’s as his rules
rules we don’t have so it’s as his rules
rules we don’t have so it’s as his rules and I’m just trying to figure out the
and I’m just trying to figure out the
and I’m just trying to figure out the rules so and you didn’t call them up and
rules so and you didn’t call them up and
rules so and you didn’t call them up and ask us but measurements yeah that
ask us but measurements yeah that
ask us but measurements yeah that wouldn’t be fun to ask on the game and
wouldn’t be fun to ask on the game and
wouldn’t be fun to ask on the game and you have your students doing this yeah
you have your students doing this yeah
you have your students doing this yeah yeah they do stuff like that yeah so you
yeah they do stuff like that yeah so you
yeah they do stuff like that yeah so you can take a video just like this and and
can take a video just like this and and
can take a video just like this and and I use something called video analysis
I use something called video analysis
I use something called video analysis where you look at the object in each
where you look at the object in each
where you look at the object in each frame and you get position time data
frame and you get position time data
frame and you get position time data from that and you can you can do all
from that and you can you can do all
from that and you can you can do all sorts of great things and does this make
sorts of great things and does this make
sorts of great things and does this make your students do you think it inspires
your students do you think it inspires
your students do you think it inspires them more to do their homework does it
them more to do their homework does it
them more to do their homework does it make them more interested in doing the
make them more interested in doing the
make them more interested in doing the physics problem if you put it in a game
physics problem if you put it in a game
physics problem if you put it in a game form what the whole whole point of
form what the whole whole point of
form what the whole whole point of is when you get to that point where you
is when you get to that point where you
is when you get to that point where you don’t you don’t do it for some external
don’t you don’t do it for some external
don’t you don’t do it for some external reward like a grade you do it because
reward like a grade you do it because
reward like a grade you do it because you want to know what the answer is and
you want to know what the answer is and
you want to know what the answer is and that’s what I do and and when I show
that’s what I do and and when I show
that’s what I do and and when I show them things like this some students just
them things like this some students just
them things like this some students just do it to finish the task but there’s
do it to finish the task but there’s
do it to finish the task but there’s some that that get infected and they
some that that get infected and they
some that that get infected and they won’t find out other things in the game
won’t find out other things in the game
won’t find out other things in the game and and oops I just made another
and and oops I just made another
and and oops I just made another scientist so but you’re taking the
scientist so but you’re taking the
scientist so but you’re taking the concept that we’ve described in this
concept that we’ve described in this
concept that we’ve described in this book later and trying to incorporate it
book later and trying to incorporate it
book later and trying to incorporate it into educational programs around the
into educational programs around the
into educational programs around the world yeah it’s not just a National
world yeah it’s not just a National
world yeah it’s not just a National Geographic book for those who goes into
Geographic book for those who goes into
Geographic book for those who goes into school systems absolutely and that’s
school systems absolutely and that’s
school systems absolutely and that’s something that we’ve been working on for
something that we’ve been working on for
something that we’ve been working on for the last two and a half years it’s
the last two and a half years it’s
the last two and a half years it’s actually making learning fun and not
actually making learning fun and not
actually making learning fun and not only through games but like through
only through games but like through
only through games but like through books learning environments and all of
books learning environments and all of
books learning environments and all of that and then really looking at how we
that and then really looking at how we
that and then really looking at how we can make learning fun I always use the
can make learning fun I always use the
can make learning fun I always use the example from comment back home of what
example from comment back home of what
example from comment back home of what we mean with fun learning that boys in
we mean with fun learning that boys in
we mean with fun learning that boys in Finland speak better English than girls
Finland speak better English than girls
Finland speak better English than girls and do you know why because they play
and do you know why because they play
and do you know why because they play more games and the games are in English
more games and the games are in English
more games and the games are in English so it’s not like the boys set out to
so it’s not like the boys set out to
so it’s not like the boys set out to cannot speak better English but they end
cannot speak better English but they end
cannot speak better English but they end up that way because they play more games
up that way because they play more games
up that way because they play more games so I think that’s something that has to
so I think that’s something that has to
so I think that’s something that has to think about that when they do new levels
think about that when they do new levels
think about that when they do new levels because some people are beyond me and
because some people are beyond me and
because some people are beyond me and beyond the second level of Angry Birds
beyond the second level of Angry Birds
beyond the second level of Angry Birds so you keep adding layers to make it
so you keep adding layers to make it
so you keep adding layers to make it interesting they don’t want to come back
interesting they don’t want to come back
interesting they don’t want to come back but when you’re designing a new bird
but when you’re designing a new bird
but when you’re designing a new bird that when you touch the screen will now
that when you touch the screen will now
that when you touch the screen will now fly faster or break into three parts do
fly faster or break into three parts do
fly faster or break into three parts do you think of making sure that they
you think of making sure that they
you think of making sure that they follow certain laws of aerodynamics and
follow certain laws of aerodynamics and
follow certain laws of aerodynamics and physics and emotion of course they all
physics and emotion of course they all
physics and emotion of course they all have their own behavior and everything
have their own behavior and everything
have their own behavior and everything in the game has its own own behavior so
in the game has its own own behavior so
in the game has its own own behavior so you know how the wood car like breaks
you know how the wood car like breaks
you know how the wood car like breaks down how the rocks you know like we just
down how the rocks you know like we just
down how the rocks you know like we just saw how they fall and how they get
saw how they fall and how they get
saw how they fall and how they get impacted but of course it’s it’s common
impacted but of course it’s it’s common
impacted but of course it’s it’s common to physics of Angry Birds and that’s
to physics of Angry Birds and that’s
to physics of Angry Birds and that’s what red has been studying and then
what red has been studying and then
what red has been studying and then kinda like looking at how do Angry Birds
kinda like looking at how do Angry Birds
kinda like looking at how do Angry Birds world actually works and what sites the
world actually works and what sites the
world actually works and what sites the birds would be in real life and and
birds would be in real life and and
birds would be in real life and and things like that and I think it’s again
things like that and I think it’s again
things like that and I think it’s again bird has because how big does a bird
bird has because how big does a bird
bird has because how big does a bird have to be to break a rock when you hit
have to be to break a rock when you hit
have to be to break a rock when you hit it well that’s not what I what I did was
it well that’s not what I what I did was
it well that’s not what I what I did was I looked at the acceleration of a bird
I looked at the acceleration of a bird
I looked at the acceleration of a bird and assumed it was on earth and used
and assumed it was on earth and used
and assumed it was on earth and used that to scale how big everything is and
that to scale how big everything is and
that to scale how big everything is and it turns out that the red bird would be
it turns out that the red bird would be
it turns out that the red bird would be like that big huh yeah that big benkei
like that big huh yeah that big benkei
like that big huh yeah that big benkei it’s a big Angry Birds most gaming
it’s a big Angry Birds most gaming
it’s a big Angry Birds most gaming companies just want to build another
companies just want to build another
companies just want to build another game that’s gonna sell or one little
game that’s gonna sell or one little
game that’s gonna sell or one little cell – that’ll be downloaded 2 billion
cell – that’ll be downloaded 2 billion
cell – that’ll be downloaded 2 billion times and that would be the focus of
times and that would be the focus of
times and that would be the focus of most gaming companies you decided to
most gaming companies you decided to
most gaming companies you decided to make your company Rovio more than that
make your company Rovio more than that
make your company Rovio more than that you wanted them to be an educational
you wanted them to be an educational
you wanted them to be an educational company but also what you said Disney
company but also what you said Disney
company but also what you said Disney you said you wanted it to be bigger than
you said you wanted it to be bigger than
you said you wanted it to be bigger than Disney so that means theme parks yeah
Disney so that means theme parks yeah
Disney so that means theme parks yeah we’re always already build cartoons
we’re always already build cartoons
we’re always already build cartoons movies sure sure
movies sure sure
movies sure sure what we’re coming out to do we want to
what we’re coming out to do we want to
what we’re coming out to do we want to we want to change the world I mean like
we want to change the world I mean like
we want to change the world I mean like a sole entrepreneur so that’s that’s
a sole entrepreneur so that’s that’s
a sole entrepreneur so that’s that’s kind of what we’re out to do and if you
kind of what we’re out to do and if you
kind of what we’re out to do and if you want to make the world a better place I
want to make the world a better place I
want to make the world a better place I think that the best thing you can do is
think that the best thing you can do is
think that the best thing you can do is invest in in in education so I think
invest in in in education so I think
invest in in in education so I think that’s a you know very very simple and
that’s a you know very very simple and
that’s a you know very very simple and then if you look at Rovio today I mean
then if you look at Rovio today I mean
then if you look at Rovio today I mean we don’t look at ourselves as Kanaka
we don’t look at ourselves as Kanaka
we don’t look at ourselves as Kanaka games company or entertainment company
games company or entertainment company
games company or entertainment company we actually see ourselves as a triple-e
we actually see ourselves as a triple-e
we actually see ourselves as a triple-e company so we do entertainment we do
company so we do entertainment we do
company so we do entertainment we do education and then we apply
education and then we apply
education and then we apply entrepreneurship to everything we do so
entrepreneurship to everything we do so
entrepreneurship to everything we do so that’s kind of where you get too crazy
that’s kind of where you get too crazy
that’s kind of where you get too crazy ambition and like the crazy numbers
ambition and like the crazy numbers
ambition and like the crazy numbers again with our Angry Birds playground
again with our Angry Birds playground
again with our Angry Birds playground program which is kind of early years
program which is kind of early years
program which is kind of early years education we we are now rolling that out
education we we are now rolling that out
education we we are now rolling that out in in China so we’re building these
in in China so we’re building these
in in China so we’re building these kindergartens in in Beijing Shanghai and
kindergartens in in Beijing Shanghai and
kindergartens in in Beijing Shanghai and do we actually train the first teachers
do we actually train the first teachers
do we actually train the first teachers in China last week and there’s 19
in China last week and there’s 19
in China last week and there’s 19 million teachers in China so we still
million teachers in China so we still
million teachers in China so we still have a few that we need to trade but we
have a few that we need to trade but we
have a few that we need to trade but we will get there but I mean take physics
will get there but I mean take physics
will get there but I mean take physics as an example I mean Rick knows this
as an example I mean Rick knows this
as an example I mean Rick knows this fact very well that physics can be super
fact very well that physics can be super
fact very well that physics can be super exciting it’s you know like experiments
exciting it’s you know like experiments
exciting it’s you know like experiments and you can play around with different
and you can play around with different
and you can play around with different things but then at school you know we
things but then at school you know we
things but then at school you know we tend to make it not so exciting actually
tend to make it not so exciting actually
tend to make it not so exciting actually some people would probably in this room
some people would probably in this room
some people would probably in this room would consider physics to be the most
would consider physics to be the most
would consider physics to be the most boring thing that they know but that’s
boring thing that they know but that’s
boring thing that they know but that’s because it’s made that
because it’s made that
because it’s made that in school and there’s no reason why any
in school and there’s no reason why any
in school and there’s no reason why any of these you know topic should be boring
of these you know topic should be boring
of these you know topic should be boring senior selling toys obviously you’re
senior selling toys obviously you’re
senior selling toys obviously you’re selling sweatshirts yeah wear something
selling sweatshirts yeah wear something
selling sweatshirts yeah wear something sweatshirt or those Angry Bird shoes or
sweatshirt or those Angry Bird shoes or
sweatshirt or those Angry Bird shoes or just the color these are actually like
just the color these are actually like
just the color these are actually like my Diego shoes that I got from on my
my Diego shoes that I got from on my
my Diego shoes that I got from on my friend’s sister yourself sweatshirts are
friend’s sister yourself sweatshirts are
friend’s sister yourself sweatshirts are so scarf and stuff you sell socks yeah
so scarf and stuff you sell socks yeah
so scarf and stuff you sell socks yeah we have socks underwear they’re an angry
we have socks underwear they’re an angry
we have socks underwear they’re an angry bird underwear yeah of course but let’s
bird underwear yeah of course but let’s
bird underwear yeah of course but let’s not go into that here no but yeah well
not go into that here no but yeah well
not go into that here no but yeah well are you wearing Angry Bird oh you never
are you wearing Angry Bird oh you never
are you wearing Angry Bird oh you never know you know it’s all about branding
know you know it’s all about branding
know you know it’s all about branding sell forty forty thousand or so products
sell forty forty thousand or so products
sell forty forty thousand or so products right now so last year we were in the
right now so last year we were in the
right now so last year we were in the top 10 biggest licensed brands so this
top 10 biggest licensed brands so this
top 10 biggest licensed brands so this new of course still much much bigger
new of course still much much bigger
new of course still much much bigger than we are but we are now in the top 10
than we are but we are now in the top 10
than we are but we are now in the top 10 and our trajectory has been pretty good
and our trajectory has been pretty good
and our trajectory has been pretty good so 40,000 yeah so we have one thing our
so 40,000 yeah so we have one thing our
so 40,000 yeah so we have one thing our doing we mentioned the amusement parts
doing we mentioned the amusement parts
doing we mentioned the amusement parts but they’re not big theme parks with
but they’re not big theme parks with
but they’re not big theme parks with roller coasters they’re smaller parks
roller coasters they’re smaller parks
roller coasters they’re smaller parks one just get people outdoors but to
one just get people outdoors but to
one just get people outdoors but to learning because you have one in yes
learning because you have one in yes
learning because you have one in yes described one at NASA
described one at NASA
described one at NASA yeah so I mean we now have something
yeah so I mean we now have something
yeah so I mean we now have something like 20 between twenty and thirty of
like 20 between twenty and thirty of
like 20 between twenty and thirty of these parks all over the planet and two
these parks all over the planet and two
these parks all over the planet and two of them here in the US that we actually
of them here in the US that we actually
of them here in the US that we actually need together with NASA so in Kennedy
need together with NASA so in Kennedy
need together with NASA so in Kennedy Space Center and in Houston and there
Space Center and in Houston and there
Space Center and in Houston and there are actually Angry Bird space themed of
are actually Angry Bird space themed of
are actually Angry Bird space themed of course and and there you can you can
course and and there you can you can
course and and there you can you can learn about space in a fun way so again
learn about space in a fun way so again
learn about space in a fun way so again it’s really also about making that you
it’s really also about making that you
it’s really also about making that you know the space program not so serious
know the space program not so serious
know the space program not so serious but actually bringing some fun into that
but actually bringing some fun into that
but actually bringing some fun into that so space is one thing that’s in the book
so space is one thing that’s in the book
so space is one thing that’s in the book on physics you have a page with an
on physics you have a page with an
on physics you have a page with an astronaut floating in space astronauts
astronaut floating in space astronauts
astronaut floating in space astronauts in orbit how does that relate to Angry
in orbit how does that relate to Angry
in orbit how does that relate to Angry Birds or does it need to well I mean it
Birds or does it need to well I mean it
Birds or does it need to well I mean it the book does several things one of the
the book does several things one of the
the book does several things one of the things is to talk about you know very
things is to talk about you know very
things is to talk about you know very fun and interesting science things like
fun and interesting science things like
fun and interesting science things like how do astronauts float around in space
how do astronauts float around in space
how do astronauts float around in space and use Angry Birds to help explain that
and use Angry Birds to help explain that
and use Angry Birds to help explain that and that’s what I’m doing here because
and that’s what I’m doing here because
and that’s what I’m doing here because the Angry Bird space it’s not real but
the Angry Bird space it’s not real but
the Angry Bird space it’s not real but that astronaut for you
that astronaut for you
that astronaut for you and then you go to black holes because
and then you go to black holes because
and then you go to black holes because everybody wants to know a black black
everybody wants to know a black black
everybody wants to know a black black holes right and Angry Birds even has the
holes right and Angry Birds even has the
holes right and Angry Birds even has the new bird or sorry we have to space eagle
new bird or sorry we have to space eagle
new bird or sorry we have to space eagle in in nitro space that actually creates
in in nitro space that actually creates
in in nitro space that actually creates garlic its own black holes when you use
garlic its own black holes when you use
garlic its own black holes when you use that and then it just sucks all the
that and then it just sucks all the
that and then it just sucks all the planets and objects that you have in the
planets and objects that you have in the
planets and objects that you have in the gaming in there so you can tell and also
gaming in there so you can tell and also
gaming in there so you can tell and also kinda like the Mighty Eagle in the
kinda like the Mighty Eagle in the
kinda like the Mighty Eagle in the classic game and have you gotten
classic game and have you gotten
classic game and have you gotten feedback on this does this explain in a
feedback on this does this explain in a
feedback on this does this explain in a way that people can understand because
way that people can understand because
way that people can understand because black holes are about as confusing as
black holes are about as confusing as
black holes are about as confusing as yeah I understand either but you know no
yeah I understand either but you know no
yeah I understand either but you know no one really there’s a lot of things that
one really there’s a lot of things that
one really there’s a lot of things that no one really understands at the fullest
no one really understands at the fullest
no one really understands at the fullest level right and we can explain certain
level right and we can explain certain
level right and we can explain certain things about black holes and and in this
things about black holes and and in this
things about black holes and and in this case you know it’s it’s a short it’s a
case you know it’s it’s a short it’s a
case you know it’s it’s a short it’s a short narrative you know you can see the
short narrative you know you can see the
short narrative you know you can see the whole page right there and so trying to
whole page right there and so trying to
whole page right there and so trying to find something to say about black holes
find something to say about black holes
find something to say about black holes and a short amount of space is not very
and a short amount of space is not very
and a short amount of space is not very easy it’s kind of like a haiku
easy it’s kind of like a haiku
easy it’s kind of like a haiku right you’ve got an iPad here yeah yeah
right you’ve got an iPad here yeah yeah
right you’ve got an iPad here yeah yeah would you’d like to see maybe the next
would you’d like to see maybe the next
would you’d like to see maybe the next thing we have that yeah I think I have
thing we have that yeah I think I have
thing we have that yeah I think I have some new stuff that can show because
some new stuff that can show because
some new stuff that can show because there’s always new stuff coming out yeah
there’s always new stuff coming out yeah
there’s always new stuff coming out yeah with Angry Birds so this is garlic what
with Angry Birds so this is garlic what
with Angry Birds so this is garlic what it looks like
it looks like
it looks like and then the futures like all the birds
and then the futures like all the birds
and then the futures like all the birds you know that you’ve seen the other
you know that you’ve seen the other
you know that you’ve seen the other games and they test different challenges
games and they test different challenges
games and they test different challenges and things like that
and things like that
and things like that I’ll show you want to like the first
I’ll show you want to like the first
I’ll show you want to like the first tracks it’s like the lord of your clark
tracks it’s like the lord of your clark
tracks it’s like the lord of your clark downhill so let’s do that
so it’s the same words a pig that you
so it’s the same words a pig that you know from all the other games but now
know from all the other games but now
know from all the other games but now they are up to it different comic
they are up to it different comic
they are up to it different comic challenge here so but actually one thing
challenge here so but actually one thing
challenge here so but actually one thing that just also thought I’ll show so we
that just also thought I’ll show so we
that just also thought I’ll show so we we have Angry Birds toons TV channel in
we have Angry Birds toons TV channel in
we have Angry Birds toons TV channel in all our games so those who play the game
all our games so those who play the game
all our games so those who play the game probably know about that already but one
probably know about that already but one
probably know about that already but one thing that we added actually in the last
thing that we added actually in the last
thing that we added actually in the last couple of days which is interesting is
couple of days which is interesting is
couple of days which is interesting is that besides our own series we also have
that besides our own series we also have
that besides our own series we also have added some other channels so here you
added some other channels so here you
added some other channels so here you can see you know like our our series
can see you know like our our series
can see you know like our our series here you know with all the all the
here you know with all the all the
here you know with all the all the different episodes but there’s also then
different episodes but there’s also then
different episodes but there’s also then some new animations that we added from
some new animations that we added from
some new animations that we added from from some partners but one thing that
from some partners but one thing that
from some partners but one thing that we’ve also added this the National
we’ve also added this the National
we’ve also added this the National Geographic Kids Channel and how many
Geographic Kids Channel and how many
Geographic Kids Channel and how many people go to this channel this is an
people go to this channel this is an
people go to this channel this is an Internet we actually hit yeah it’s it’s
Internet we actually hit yeah it’s it’s
Internet we actually hit yeah it’s it’s a internet channel it’s in all our games
a internet channel it’s in all our games
a internet channel it’s in all our games you can also find it on the web now we
you can also find it on the web now we
you can also find it on the web now we we also launched that last week – and
we also launched that last week – and
we also launched that last week – and stop TV but we hit a billion views for
stop TV but we hit a billion views for
stop TV but we hit a billion views for our own animated series in seven months
our own animated series in seven months
our own animated series in seven months so I owe you a pretty good start I mean
so I owe you a pretty good start I mean
so I owe you a pretty good start I mean yeah I mean like it’s you know Justin
yeah I mean like it’s you know Justin
yeah I mean like it’s you know Justin Bieber gets on oh yeah yeah it seemed me
Bieber gets on oh yeah yeah it seemed me
Bieber gets on oh yeah yeah it seemed me I think that he gets quite a few views
I think that he gets quite a few views
I think that he gets quite a few views as well but but yeah so we have you know
as well but but yeah so we have you know
as well but but yeah so we have you know like things like like it’s not you or
like things like like it’s not you or
like things like like it’s not you or like here’s the amazing animals channel
like here’s the amazing animals channel
like here’s the amazing animals channel so you can see that 75 in all our games
so you can see that 75 in all our games
so you can see that 75 in all our games yeah
yeah
yeah again there’s there’s a lot of more
again there’s there’s a lot of more
again there’s there’s a lot of more third-party content that we’re adding to
third-party content that we’re adding to
third-party content that we’re adding to to the channel and it’s available
to the channel and it’s available
to the channel and it’s available globally so this is now you can view
globally so this is now you can view
globally so this is now you can view this in China in Brazil in Russia here
this in China in Brazil in Russia here
this in China in Brazil in Russia here anywhere and it’s all free so you know
anywhere and it’s all free so you know
anywhere and it’s all free so you know you might want to check that out and now
you might want to check that out and now
you might want to check that out and now you have people coming to you saying
you have people coming to you saying
you have people coming to you saying part famous names like Star Wars you
part famous names like Star Wars you
part famous names like Star Wars you have a Star Wars reverbs yeah and
have a Star Wars reverbs yeah and
have a Star Wars reverbs yeah and they’re just saying it’s hard to believe
they’re just saying it’s hard to believe
they’re just saying it’s hard to believe that Star Wars would say we went to a
that Star Wars would say we went to a
that Star Wars would say we went to a partner with somebody else you would
partner with somebody else you would
partner with somebody else you would think that would be the iconic
think that would be the iconic
think that would be the iconic but anybody was actually with collect
but anybody was actually with collect
but anybody was actually with collect the collaboration and we did with with
the collaboration and we did with with
the collaboration and we did with with Lucas for for Star Wars and I mean we
Lucas for for Star Wars and I mean we
Lucas for for Star Wars and I mean we can like we can find some some
can like we can find some some
can like we can find some some interesting Star Wars content here as
interesting Star Wars content here as
interesting Star Wars content here as well who might want to play like for
well who might want to play like for
well who might want to play like for example Darth vader-like thing here but
example Darth vader-like thing here but
example Darth vader-like thing here but when we talk about Star Wars but we
when we talk about Star Wars but we
when we talk about Star Wars but we Lucas was actually great to work
Lucas was actually great to work
Lucas was actually great to work together with them because we have lots
together with them because we have lots
together with them because we have lots of Star Wars fans on our side
of Star Wars fans on our side
of Star Wars fans on our side I work in trouble and they turns out
I work in trouble and they turns out
I work in trouble and they turns out that they have a lot of Angry Birds fans
that they have a lot of Angry Birds fans
that they have a lot of Angry Birds fans so if you look at the game you look at
so if you look at the game you look at
so if you look at the game you look at the books that we’ve done you can really
the books that we’ve done you can really
the books that we’ve done you can really see that it’s made by fans and we have a
see that it’s made by fans and we have a
see that it’s made by fans and we have a lot of kids here and I know you play the
lot of kids here and I know you play the
lot of kids here and I know you play the game so maybe you have some questions so
game so maybe you have some questions so
game so maybe you have some questions so why don’t we start in the back where the
why don’t we start in the back where the
why don’t we start in the back where the hand is raised right by the mic and then
hand is raised right by the mic and then
hand is raised right by the mic and then we’ll come down forward and if all the
we’ll come down forward and if all the
we’ll come down forward and if all the animals that are against Birds why pigs
animals that are against Birds why pigs
animals that are against Birds why pigs yeah it’s a it’s again it’s a just
yeah it’s a it’s again it’s a just
yeah it’s a it’s again it’s a just because but what I think that it’s now
because but what I think that it’s now
because but what I think that it’s now become you know like even you know a
become you know like even you know a
become you know like even you know a very young children now know that green
very young children now know that green
very young children now know that green pigs steal eggs and birds get angry so
pigs steal eggs and birds get angry so
pigs steal eggs and birds get angry so it’s coloured become reality so and
it’s coloured become reality so and
it’s coloured become reality so and actually weird Angry Birds it’s the
actually weird Angry Birds it’s the
actually weird Angry Birds it’s the brand itself it’s it’s a brand that begs
brand itself it’s it’s a brand that begs
brand itself it’s it’s a brand that begs for a question why are the birds salary
for a question why are the birds salary
for a question why are the birds salary and once you ask that question then
and once you ask that question then
and once you ask that question then we’re like in your head and stuck there
we’re like in your head and stuck there
we’re like in your head and stuck there forever so that’s our question I’m very
forever so that’s our question I’m very
forever so that’s our question I’m very interested in your education aspect and
interested in your education aspect and
interested in your education aspect and I was wondering
I was wondering
I was wondering for instance in China or wherever you go
for instance in China or wherever you go
for instance in China or wherever you go with this are you letting teachers and
with this are you letting teachers and
with this are you letting teachers and kids look behind the curtain at the
kids look behind the curtain at the
kids look behind the curtain at the specific science math whatever it is
specific science math whatever it is
specific science math whatever it is you’re going to offer so that the
you’re going to offer so that the
you’re going to offer so that the children themselves know okay if I do
children themselves know okay if I do
children themselves know okay if I do this I’ll be better at this what is very
this I’ll be better at this what is very
this I’ll be better at this what is very important that in school you shouldn’t
important that in school you shouldn’t
important that in school you shouldn’t come up kill the natural curiosity I
come up kill the natural curiosity I
come up kill the natural curiosity I mean young children are the best
mean young children are the best
mean young children are the best learners on the planet but then school
learners on the planet but then school
learners on the planet but then school tends to take that curia curiosity out
tends to take that curia curiosity out
tends to take that curia curiosity out of you when I was just actually we went
of you when I was just actually we went
of you when I was just actually we went to to Japan went to Korea went to China
to to Japan went to Korea went to China
to to Japan went to Korea went to China we met with the education ministers in
we met with the education ministers in
we met with the education ministers in in these countries and they realize that
in these countries and they realize that
in these countries and they realize that they have a
they have a
they have a huge problem I mean Korea now is top of
huge problem I mean Korea now is top of
huge problem I mean Korea now is top of the list you know best education if you
the list you know best education if you
the list you know best education if you look at the tests at the same time 25
look at the tests at the same time 25
look at the tests at the same time 25 percent of the Korean kids are
percent of the Korean kids are
percent of the Korean kids are considering suicide why because the
considering suicide why because the
considering suicide why because the pressure is immense to perform and I
pressure is immense to perform and I
pressure is immense to perform and I think that that’s a very very scary
think that that’s a very very scary
think that that’s a very very scary system so what we are trying to do is
system so what we are trying to do is
system so what we are trying to do is again create a healthy balance between
again create a healthy balance between
again create a healthy balance between school and life so that it’s not just
school and life so that it’s not just
school and life so that it’s not just you know school school school and you
you know school school school and you
you know school school school and you know like you study for the test but you
know like you study for the test but you
know like you study for the test but you actually create an environment where you
actually create an environment where you
actually create an environment where you encourage the natural curiosity of kids
encourage the natural curiosity of kids
encourage the natural curiosity of kids to learn because it’s in all of us and I
to learn because it’s in all of us and I
to learn because it’s in all of us and I think that you see the Supreme Orange
think that you see the Supreme Orange
think that you see the Supreme Orange when you’re teaching the college
when you’re teaching the college
when you’re teaching the college students you have to spice up a lesson
students you have to spice up a lesson
students you have to spice up a lesson I mean I’ve come interested I don’t do
I mean I’ve come interested I don’t do
I mean I’ve come interested I don’t do that I don’t I mean I don’t spice up the
that I don’t I mean I don’t spice up the
that I don’t I mean I don’t spice up the lesson to make them interested I try to
lesson to make them interested I try to
lesson to make them interested I try to present things that they can spice
present things that they can spice
present things that they can spice themselves up huh yeah I find the best
themselves up huh yeah I find the best
themselves up huh yeah I find the best activities at the day college level are
activities at the day college level are
activities at the day college level are things that really don’t have any
things that really don’t have any
things that really don’t have any instructions so you know there’s not a
instructions so you know there’s not a
instructions so you know there’s not a they’re not following the rules there
they’re not following the rules there
they’re not following the rules there they’re just they’re playing it playing
they’re just they’re playing it playing
they’re just they’re playing it playing with more expensive equipment but
with more expensive equipment but
with more expensive equipment but they’re still playing that’s what hungry
they’re still playing that’s what hungry
they’re still playing that’s what hungry birds is doing with this these lessons
birds is doing with this these lessons
birds is doing with this these lessons that are in the book in in the book that
that are in the book in in the book that
that are in the book in in the book that book is really an overview of different
book is really an overview of different
book is really an overview of different ideas and physics to get you kind of
ideas and physics to get you kind of
ideas and physics to get you kind of like the icing on top of the cake but
like the icing on top of the cake but
like the icing on top of the cake but but I think the game of Angry Birds is
but I think the game of Angry Birds is
but I think the game of Angry Birds is set up so that you can make your own
set up so that you can make your own
set up so that you can make your own experiment very easily so were you drawn
experiment very easily so were you drawn
experiment very easily so were you drawn to Angry Birds as a game before you were
to Angry Birds as a game before you were
to Angry Birds as a game before you were associated with writing the book or did
associated with writing the book or did
associated with writing the book or did yeah no I did the game I did the physics
yeah no I did the game I did the physics
yeah no I did the game I did the physics of the game for a said I I played the
of the game for a said I I played the
of the game for a said I I played the game because you know it’s fun and then
game because you know it’s fun and then
game because you know it’s fun and then then when I find things that are fun I
then when I find things that are fun I
then when I find things that are fun I like to make them more fun by by adding
like to make them more fun by by adding
like to make them more fun by by adding in physics that’s just what I do so yeah
in physics that’s just what I do so yeah
in physics that’s just what I do so yeah I do the same thing I know don’t we all
I do the same thing I know don’t we all
I do the same thing I know don’t we all yeah so that’s where I started we know
yeah so that’s where I started we know
yeah so that’s where I started we know dude does it is it just like projectile
dude does it is it just like projectile
dude does it is it just like projectile motion I don’t know yeah this is this is
motion I don’t know yeah this is this is
motion I don’t know yeah this is this is what scientists do anyway they don’t do
what scientists do anyway they don’t do
what scientists do anyway they don’t do it they do it with real life they do it
it they do it with real life they do it
it they do it with real life they do it with you know black holes they do with
with you know black holes they do with
with you know black holes they do with electrons and protons and things like
electrons and protons and things like
electrons and protons and things like that too but those are more expensive to
that too but those are more expensive to
that too but those are more expensive to to work with and Angry Birds was it was
to work with and Angry Birds was it was
to work with and Angry Birds was it was 19
19
19 since at the time yeah yeah do we have a
since at the time yeah yeah do we have a
since at the time yeah yeah do we have a question then I’ll get it okay right
question then I’ll get it okay right
question then I’ll get it okay right over here okay first of all thank you
over here okay first of all thank you
over here okay first of all thank you very much for making long road trips and
very much for making long road trips and
very much for making long road trips and plane flights more tolerable and the
plane flights more tolerable and the
plane flights more tolerable and the question I have what exactly are the
question I have what exactly are the
question I have what exactly are the birds saying or what was the inspiration
birds saying or what was the inspiration
birds saying or what was the inspiration like a zo bird saying Pele for the
like a zo bird saying Pele for the
like a zo bird saying Pele for the soccer star from a few decades back or
soccer star from a few decades back or
soccer star from a few decades back or you can click here and read a lot into
you can click here and read a lot into
you can click here and read a lot into what the birds are saying but they’re
what the birds are saying but they’re
what the birds are saying but they’re not really saying a whole lot sometimes
not really saying a whole lot sometimes
not really saying a whole lot sometimes they might be saying some Finnish words
they might be saying some Finnish words
they might be saying some Finnish words but we were too much about that but but
but we were too much about that but but
but we were too much about that but but again they’re not really really saying
again they’re not really really saying
again they’re not really really saying anything so it’s just some some colic
anything so it’s just some some colic
anything so it’s just some some colic sounds and noises that we were developer
sounds and noises that we were developer
sounds and noises that we were developer sort of game actually made so and all
sort of game actually made so and all
sort of game actually made so and all the collect window you know the annoying
the collect window you know the annoying
the collect window you know the annoying laugh tore by the peaks when you don’t
laugh tore by the peaks when you don’t
laugh tore by the peaks when you don’t pass a level that’s actually our
pass a level that’s actually our
pass a level that’s actually our developers laughing school night so we
developers laughing school night so we
developers laughing school night so we want to let everyone go but if you
want to let everyone go but if you
want to let everyone go but if you didn’t get your homework don’t tell your
didn’t get your homework don’t tell your
didn’t get your homework don’t tell your teachers were doing physics tonight with
teachers were doing physics tonight with
teachers were doing physics tonight with the yeah with the physics professor from
the yeah with the physics professor from
the yeah with the physics professor from southeastern Louisiana University and
southeastern Louisiana University and
southeastern Louisiana University and the marketing director of Angry Birds
the marketing director of Angry Birds
the marketing director of Angry Birds thank you very much for joining
”
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