
what are your fiercest cravings whether we’re ducking out for a smoke
we’re ducking out for a smoke
we’re ducking out for a smoke going for glory at the blackjack table
going for glory at the blackjack table
going for glory at the blackjack table or drowning our sorrows in a glass of
or drowning our sorrows in a glass of
or drowning our sorrows in a glass of wine we all have ways that we seek to
wine we all have ways that we seek to
wine we all have ways that we seek to push our pleasure buttons but what
push our pleasure buttons but what
push our pleasure buttons but what happens when this need for pleasure
happens when this need for pleasure
happens when this need for pleasure becomes a full-time pursuit when our fix
becomes a full-time pursuit when our fix
becomes a full-time pursuit when our fix turns into something more like a
turns into something more like a
turns into something more like a dependence used to be that addiction was
dependence used to be that addiction was
dependence used to be that addiction was considered a sort of moral failing but
considered a sort of moral failing but
considered a sort of moral failing but now with a much better understanding of
now with a much better understanding of
now with a much better understanding of how the human brain works scientists are
how the human brain works scientists are
how the human brain works scientists are learning new clues about the vicious
learning new clues about the vicious
learning new clues about the vicious cycle of desire binging and withdrawal
cycle of desire binging and withdrawal
cycle of desire binging and withdrawal that traps tens of millions of people
that traps tens of millions of people
that traps tens of millions of people our brains evolve the reward system
our brains evolve the reward system
our brains evolve the reward system based on a chemical called dopamine this
based on a chemical called dopamine this
based on a chemical called dopamine this amazing neurotransmitter creates
amazing neurotransmitter creates
amazing neurotransmitter creates cravings in us to encourage behaviors
cravings in us to encourage behaviors
cravings in us to encourage behaviors that help us survive such as eating
that help us survive such as eating
that help us survive such as eating procreating or interacting socially in
procreating or interacting socially in
procreating or interacting socially in turn pleasure is then stimulated by
turn pleasure is then stimulated by
turn pleasure is then stimulated by other neurotransmitters in hedonic hot
other neurotransmitters in hedonic hot
other neurotransmitters in hedonic hot spots of the brain when dopamine’s
spots of the brain when dopamine’s
spots of the brain when dopamine’s craving circuitry overwhelms to pleasure
craving circuitry overwhelms to pleasure
craving circuitry overwhelms to pleasure hot spots addiction occurs essentially
hot spots addiction occurs essentially
hot spots addiction occurs essentially your reward system is hijacked let’s
your reward system is hijacked let’s
your reward system is hijacked let’s break it down this way your desires are
break it down this way your desires are
break it down this way your desires are triggered when dopamine starting at the
triggered when dopamine starting at the
triggered when dopamine starting at the top of the brain stem travels through
top of the brain stem travels through
top of the brain stem travels through neural pathways to affect the brain
neural pathways to affect the brain
neural pathways to affect the brain drugs increase this flow of dopamine
drugs increase this flow of dopamine
drugs increase this flow of dopamine where does the dopamine go it blows
where does the dopamine go it blows
where does the dopamine go it blows throughout the brain’s craving circuit
throughout the brain’s craving circuit
throughout the brain’s craving circuit including the dorsal striatum or brain
including the dorsal striatum or brain
including the dorsal striatum or brain nerve cells called neurons begin to form
nerve cells called neurons begin to form
nerve cells called neurons begin to form habits by I dean fun things that you’ve
habits by I dean fun things that you’ve
habits by I dean fun things that you’ve done like buying drugs or cigarettes
done like buying drugs or cigarettes
done like buying drugs or cigarettes dopamine also goes to the prefrontal
dopamine also goes to the prefrontal
dopamine also goes to the prefrontal cortex or with the help of an amino acid
cortex or with the help of an amino acid
cortex or with the help of an amino acid called glutamate
called glutamate
called glutamate rich visualizations that cue cravings
rich visualizations that cue cravings
rich visualizations that cue cravings are conjured think images of drug
are conjured think images of drug
are conjured think images of drug paraphernalia sex for a bottle of booze
paraphernalia sex for a bottle of booze
paraphernalia sex for a bottle of booze then there’s the amygdala where the
then there’s the amygdala where the
then there’s the amygdala where the dopamine causes neurons here to be
dopamine causes neurons here to be
dopamine causes neurons here to be stimulated by learned emotional
stimulated by learned emotional
stimulated by learned emotional responses like rich leisure coated
responses like rich leisure coated
responses like rich leisure coated memories so what happens when drugs
memories so what happens when drugs
memories so what happens when drugs artificially flood these pathways with
artificially flood these pathways with
artificially flood these pathways with dopamine for one thing the rush can
dopamine for one thing the rush can
dopamine for one thing the rush can rewire your brain to want more drugs and
rewire your brain to want more drugs and
rewire your brain to want more drugs and thus create addiction but it turns out
thus create addiction but it turns out
thus create addiction but it turns out different drugs interact with the reward
different drugs interact with the reward
different drugs interact with the reward system in unique and interesting ways
system in unique and interesting ways
system in unique and interesting ways cocaine for example blocks dopamine
cocaine for example blocks dopamine
cocaine for example blocks dopamine transporters and prevents the removal of
transporters and prevents the removal of
transporters and prevents the removal of excess dopamine from synapses
excess dopamine from synapses
excess dopamine from synapses methamphetamine on the other hand floods
methamphetamine on the other hand floods
methamphetamine on the other hand floods the terminals of neurons displacing
the terminals of neurons displacing
the terminals of neurons displacing dopamine into synapses instead and
dopamine into synapses instead and
dopamine into synapses instead and heroin blocks dopamine inhibitors
heroin blocks dopamine inhibitors
heroin blocks dopamine inhibitors causing synapses to flood with dopamine
causing synapses to flood with dopamine
causing synapses to flood with dopamine without restraint the good news with a
without restraint the good news with a
without restraint the good news with a refined understanding of the devastating
refined understanding of the devastating
refined understanding of the devastating effects of these drugs comes new angles
effects of these drugs comes new angles
effects of these drugs comes new angles and approaches to the treatment of
and approaches to the treatment of
and approaches to the treatment of addiction that have shown remarkable
addiction that have shown remarkable
addiction that have shown remarkable promise cocaine addicts have been able
promise cocaine addicts have been able
promise cocaine addicts have been able to shut off their cravings abruptly when
to shut off their cravings abruptly when
to shut off their cravings abruptly when electromagnetic pulses are applied to
electromagnetic pulses are applied to
electromagnetic pulses are applied to their prefrontal cortex a drug hitherto
their prefrontal cortex a drug hitherto
their prefrontal cortex a drug hitherto used to treat muscle spasms called
used to treat muscle spasms called
used to treat muscle spasms called baclofen has shown promise for treating
baclofen has shown promise for treating
baclofen has shown promise for treating alcohol dependence is more and more of
alcohol dependence is more and more of
alcohol dependence is more and more of our friends and family are affected by
our friends and family are affected by
our friends and family are affected by crippling addiction it’s comforting to
crippling addiction it’s comforting to
crippling addiction it’s comforting to know that we are finally finding
know that we are finally finding
know that we are finally finding effective ways to take our
effective ways to take our
effective ways to take our brains back
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