The Macintosh | American Genius

by 1980 the Apple 2 has become one of

by 1980 the Apple 2 has become one of the most popular computers on the market

with sales reaching 117 million dollars

with sales reaching 117 million dollars but for Steve Jobs it’s not enough and

but for Steve Jobs it’s not enough and

but for Steve Jobs it’s not enough and what he’s about to see it’s Xerox PARC

what he’s about to see it’s Xerox PARC

what he’s about to see it’s Xerox PARC will change everything

and we saw the screens with windows that

and we saw the screens with windows that came up a window will look like one

came up a window will look like one

came up a window will look like one program running and another window with

program running and another window with

program running and another window with another program and we didn’t understand

another program and we didn’t understand

another program and we didn’t understand everything they had in the importance of

everything they had in the importance of

everything they had in the importance of it but the visual appearance was so

it but the visual appearance was so

it but the visual appearance was so drastic my comment to Steve was once you

drastic my comment to Steve was once you

drastic my comment to Steve was once you have that you’ll never go back

have that you’ll never go back

have that you’ll never go back you knew that once you had this machine

you knew that once you had this machine

you knew that once you had this machine you’d want it forever

but what xerox sees as an experiment

but what xerox sees as an experiment Steve Jobs seizes an opportunity Xerox

Steve Jobs seizes an opportunity Xerox

Steve Jobs seizes an opportunity Xerox being a big company couldn’t quite

being a big company couldn’t quite

being a big company couldn’t quite figure out how do we make this into a

figure out how do we make this into a

figure out how do we make this into a personal computer and Steve kept saying

personal computer and Steve kept saying

personal computer and Steve kept saying we’ve got to do it we’ve got to do it

we’ve got to do it we’ve got to do it

we’ve got to do it we’ve got to do it they’re blowing it at Xerox we know how

they’re blowing it at Xerox we know how

they’re blowing it at Xerox we know how to do this

jobs takes the idea of a graphical user

jobs takes the idea of a graphical user interface from Xerox and creates a team

interface from Xerox and creates a team

interface from Xerox and creates a team to incorporate it into a new computer

to incorporate it into a new computer

to incorporate it into a new computer called the Macintosh

called the Macintosh

called the Macintosh you