and so my work actually spans between New Guinea new media and I also work in
New Guinea new media and I also work in
New Guinea new media and I also work in that exotic locale known as Kansas where
that exotic locale known as Kansas where
that exotic locale known as Kansas where I said where I try to implement new
I said where I try to implement new
I said where I try to implement new models for education so first I’m gonna
models for education so first I’m gonna
models for education so first I’m gonna start off in New Guinea though and I’m
start off in New Guinea though and I’m
start off in New Guinea though and I’m just gonna take you in this is where I
just gonna take you in this is where I
just gonna take you in this is where I work I fly into the center of the island
work I fly into the center of the island
work I fly into the center of the island to this airstrip here and then I walk
to this airstrip here and then I walk
to this airstrip here and then I walk for a couple days and I end up in
for a couple days and I end up in
for a couple days and I end up in villages like this and these are
villages like this and these are
villages like this and these are villages that are really off-the-grid
villages that are really off-the-grid
villages that are really off-the-grid you know no electricity no water
you know no electricity no water
you know no electricity no water certainly no internet and they grab all
certainly no internet and they grab all
certainly no internet and they grab all their own food in gardens like this they
their own food in gardens like this they
their own food in gardens like this they also raise pigs and they’re also very
also raise pigs and they’re also very
also raise pigs and they’re also very opportunistic foragers so now and then
opportunistic foragers so now and then
opportunistic foragers so now and then after a big rain the rain will wash down
after a big rain the rain will wash down
after a big rain the rain will wash down a spiderweb and they’ll be able to grab
a spiderweb and they’ll be able to grab
a spiderweb and they’ll be able to grab the spiders and the eggs and eat those
the spiders and the eggs and eat those
the spiders and the eggs and eat those everyone smiles will get lucky and
everyone smiles will get lucky and
everyone smiles will get lucky and capture a snake and they’ll eat a snake
capture a snake and they’ll eat a snake
capture a snake and they’ll eat a snake and this particular snake is actually
and this particular snake is actually
and this particular snake is actually sort of the beginning of my research and
sort of the beginning of my research and
sort of the beginning of my research and it seems like a crazy way to start off
it seems like a crazy way to start off
it seems like a crazy way to start off this this story but this snake was
this this story but this snake was
this this story but this snake was actually found about a hundred feet from
actually found about a hundred feet from
actually found about a hundred feet from where I was staying when I first arrived
where I was staying when I first arrived
where I was staying when I first arrived so I walk into this village I don’t
so I walk into this village I don’t
so I walk into this village I don’t speak the language I went just by myself
speak the language I went just by myself
speak the language I went just by myself as you know just trying to throw myself
as you know just trying to throw myself
as you know just trying to throw myself out there and I was staying in a in this
out there and I was staying in a in this
out there and I was staying in a in this house right over here and I’ll take you
house right over here and I’ll take you
house right over here and I’ll take you inside the house you can see what it
inside the house you can see what it
inside the house you can see what it looks like these are actually my legs up
looks like these are actually my legs up
looks like these are actually my legs up here and we found this snake like a
here and we found this snake like a
here and we found this snake like a hundred feet away and we brought it in
hundred feet away and we brought it in
hundred feet away and we brought it in we had a great meal of it but I was
we had a great meal of it but I was
we had a great meal of it but I was still pretty terrified of the place and
still pretty terrified of the place and
still pretty terrified of the place and I was going through culture shock and
I was going through culture shock and
I was going through culture shock and all that kind of stuff
all that kind of stuff
all that kind of stuff and so you can see my my sleeping bag
and so you can see my my sleeping bag
and so you can see my my sleeping bag here I used to in the middle of the
here I used to in the middle of the
here I used to in the middle of the night I’d wrap myself up in the sleeping
night I’d wrap myself up in the sleeping
night I’d wrap myself up in the sleeping bag as tight as I could to avoid the
bag as tight as I could to avoid the
bag as tight as I could to avoid the 5-pound rats like Chris has discovered
5-pound rats like Chris has discovered
5-pound rats like Chris has discovered and also various bugs and stuff and but
and also various bugs and stuff and but
and also various bugs and stuff and but it’s the tropics and it’s hot and you’re
it’s the tropics and it’s hot and you’re
it’s the tropics and it’s hot and you’re right by the fire so inevitably the
right by the fire so inevitably the
right by the fire so inevitably the sleeping bag would come off of me and
sleeping bag would come off of me and
sleeping bag would come off of me and I’d be exposed to the world and three
I’d be exposed to the world and three
I’d be exposed to the world and three bugs crawling on me I’d brush them off
bugs crawling on me I’d brush them off
bugs crawling on me I’d brush them off wrap myself up again but on this day
wrap myself up again but on this day
wrap myself up again but on this day that very day that we found this snake
that very day that we found this snake
that very day that we found this snake I’m looking around thinking gosh a snake
I’m looking around thinking gosh a snake
I’m looking around thinking gosh a snake could crawl in here any time you know
could crawl in here any time you know
could crawl in here any time you know this isn’t exactly an airtight house and
this isn’t exactly an airtight house and
this isn’t exactly an airtight house and sure enough in the middle of that very
sure enough in the middle of that very
sure enough in the middle of that very night after we ate the snake I woke up
night after we ate the snake I woke up
night after we ate the snake I woke up the middle of the night and there’s this
the middle of the night and there’s this
the middle of the night and there’s this thing across me that’s this big around
thing across me that’s this big around
thing across me that’s this big around just just right across my chest like
just just right across my chest like
just just right across my chest like this and so I freaked out obviously and
this and so I freaked out obviously and
this and so I freaked out obviously and and I grabbed it with my left hand and I
and I grabbed it with my left hand and I
and I grabbed it with my left hand and I throw it off of me but as I throw
throw it off of me but as I throw
throw it off of me but as I throw it I roll with it and it’s completely
it I roll with it and it’s completely
it I roll with it and it’s completely dark I can’t see what’s happening but
dark I can’t see what’s happening but
dark I can’t see what’s happening but clearly I’m wrapped up with this thing
clearly I’m wrapped up with this thing
clearly I’m wrapped up with this thing somehow so but I get it pinned down with
somehow so but I get it pinned down with
somehow so but I get it pinned down with my left hand and then I try to move my
my left hand and then I try to move my
my left hand and then I try to move my right arm so I can pin it down with my
right arm so I can pin it down with my
right arm so I can pin it down with my right arm and I can’t move my right arm
right arm and I can’t move my right arm
right arm and I can’t move my right arm and it’s about this time I realized I’ve
and it’s about this time I realized I’ve
and it’s about this time I realized I’ve actually pinned down my own right arm
actually pinned down my own right arm
actually pinned down my own right arm like this and and what had happened was
like this and and what had happened was
like this and and what had happened was my arm had fallen asleep and then it was
my arm had fallen asleep and then it was
my arm had fallen asleep and then it was across me like this and so so there
across me like this and so so there
across me like this and so so there actually was no snake and and so then I
actually was no snake and and so then I
actually was no snake and and so then I had to explain with really with hand
had to explain with really with hand
had to explain with really with hand gestures and things because I doesn’t
gestures and things because I doesn’t
gestures and things because I doesn’t speak to language what was going on and
speak to language what was going on and
speak to language what was going on and for the next couple months I would walk
for the next couple months I would walk
for the next couple months I would walk around these villages and I just hear
around these villages and I just hear
around these villages and I just hear they I didn’t understand the language
they I didn’t understand the language
they I didn’t understand the language would be like blah blah blah blah blah
would be like blah blah blah blah blah
would be like blah blah blah blah blah night here see these arm gestures and
night here see these arm gestures and
night here see these arm gestures and then laughter and it sounds really funny
then laughter and it sounds really funny
then laughter and it sounds really funny but it was actually devastating and and
but it was actually devastating and and
but it was actually devastating and and I realized I had to recreate myself
I realized I had to recreate myself
I realized I had to recreate myself recreate my identity you know the worst
recreate my identity you know the worst
recreate my identity you know the worst form of culture shock is actually you
form of culture shock is actually you
form of culture shock is actually you realize that you don’t have a self
realize that you don’t have a self
realize that you don’t have a self anymore you don’t really have an
anymore you don’t really have an
anymore you don’t really have an identity because you just can’t
identity because you just can’t
identity because you just can’t communicate who you are to these people
communicate who you are to these people
communicate who you are to these people and I realized I had to recreate myself
and I realized I had to recreate myself
and I realized I had to recreate myself and in the process of recreating myself
and in the process of recreating myself
and in the process of recreating myself over the years that I lived there it was
over the years that I lived there it was
over the years that I lived there it was I was doing it in a totally different
I was doing it in a totally different
I was doing it in a totally different way than the way I’d created myself in
way than the way I’d created myself in
way than the way I’d created myself in high school I I grew up in a very
high school I I grew up in a very
high school I I grew up in a very mediated world a very like
mediated world a very like
mediated world a very like media-saturated world and this is a
media-saturated world and this is a
media-saturated world and this is a world with no media and it really made
world with no media and it really made
world with no media and it really made me think about how different it is to
me think about how different it is to
me think about how different it is to shape your identity in a world based
shape your identity in a world based
shape your identity in a world based entirely around face-to-face
entirely around face-to-face
entirely around face-to-face relationships versus a mediated world
relationships versus a mediated world
relationships versus a mediated world and then over the last 10 years that
and then over the last 10 years that
and then over the last 10 years that I’ve been going back and forth there
I’ve been going back and forth there
I’ve been going back and forth there something else happened and that was the
something else happened and that was the
something else happened and that was the introduction of writing in the form of
introduction of writing in the form of
introduction of writing in the form of maps censuses law books and Bibles and
maps censuses law books and Bibles and
maps censuses law books and Bibles and this had tremendous effects on the
this had tremendous effects on the
this had tremendous effects on the culture far beyond what I could have
culture far beyond what I could have
culture far beyond what I could have ever predicted how did somebody told me
ever predicted how did somebody told me
ever predicted how did somebody told me writing was just around the corner for
writing was just around the corner for
writing was just around the corner for them and this made me think that media
them and this made me think that media
them and this made me think that media are not just tools they’re not just
are not just tools they’re not just
are not just tools they’re not just means of communication but media
means of communication but media
means of communication but media actually mediate relationships and so
actually mediate relationships and so
actually mediate relationships and so when media change relationships change
when media change relationships change
when media change relationships change and that brings up some interesting
and that brings up some interesting
and that brings up some interesting implications for where we are at here in
implications for where we are at here in
implications for where we are at here in our society with new media coming in all
our society with new media coming in all
our society with new media coming in all the time so I’ll tell you the story of
the time so I’ll tell you the story of
the time so I’ll tell you the story of how I got started here so when I got
how I got started here so when I got
how I got started here so when I got back from New Guinea I started looking
back from New Guinea I started looking
back from New Guinea I started looking into new media
into new media
into new media in the US and globally and I’ll tell you
in the US and globally and I’ll tell you
in the US and globally and I’ll tell you a story about this this is the
a story about this this is the
a story about this this is the million-dollar story so a million
million-dollar story so a million
million-dollar story so a million dollars is what it costs to produce a
dollars is what it costs to produce a
dollars is what it costs to produce a commercial for the Superbowl just the
commercial for the Superbowl just the
commercial for the Superbowl just the 30-second spot for the Superbowl cost a
30-second spot for the Superbowl cost a
30-second spot for the Superbowl cost a million dollars so Doritos have this
million dollars so Doritos have this
million dollars so Doritos have this great idea they were just gonna leverage
great idea they were just gonna leverage
great idea they were just gonna leverage this new media environment this
this new media environment this
this new media environment this user-generated environment to just ask
user-generated environment to just ask
user-generated environment to just ask their customers to produce a commercial
their customers to produce a commercial
their customers to produce a commercial for them
for them
for them and then they would vote on the best one
and then they would vote on the best one
and then they would vote on the best one and the best one would be aired on the
and the best one would be aired on the
and the best one would be aired on the Superbowl and it was a great success
Superbowl and it was a great success
Superbowl and it was a great success this is a screenshot from one of the the
this is a screenshot from one of the the
this is a screenshot from one of the the winning video and they asked the two
winning video and they asked the two
winning video and they asked the two young guys who did this these are just
young guys who did this these are just
young guys who did this these are just amateur filmmakers they asked him how
amateur filmmakers they asked him how
amateur filmmakers they asked him how much did it cost you to produce this
much did it cost you to produce this
much did it cost you to produce this video and they said twelve dollars and
video and they said twelve dollars and
video and they said twelve dollars and 79 cents which is roughly the cost of
79 cents which is roughly the cost of
79 cents which is roughly the cost of three bags of Doritos that they had to
three bags of Doritos that they had to
three bags of Doritos that they had to break during the filming and that’s a
break during the filming and that’s a
break during the filming and that’s a pretty good savings it’s roughly a
pretty good savings it’s roughly a
pretty good savings it’s roughly a million dollars in savings so I don’t
million dollars in savings so I don’t
million dollars in savings so I don’t have the exact math but the USA Today
have the exact math but the USA Today
have the exact math but the USA Today did a study on it and found that it was
did a study on it and found that it was
did a study on it and found that it was the fourth most successful video
the fourth most successful video
the fourth most successful video commercial that year so it did really
commercial that year so it did really
commercial that year so it did really well but it ended up costing you know
well but it ended up costing you know
well but it ended up costing you know it’s 2.6 million dollars just to get it
it’s 2.6 million dollars just to get it
it’s 2.6 million dollars just to get it on the air that’s what it costs for 30
on the air that’s what it costs for 30
on the air that’s what it costs for 30 seconds of airtime
seconds of airtime
seconds of airtime during the during the Superbowl so if
during the during the Superbowl so if
during the during the Superbowl so if you’re doing the math that’s roughly 2.6
you’re doing the math that’s roughly 2.6
you’re doing the math that’s roughly 2.6 million dollars and they asked him why
million dollars and they asked him why
million dollars and they asked him why you would do that you know and they said
you would do that you know and they said
you would do that you know and they said well it’s all about water cooler talk
well it’s all about water cooler talk
well it’s all about water cooler talk and they said especially today with the
and they said especially today with the
and they said especially today with the internet you want people chatting on the
internet you want people chatting on the
internet you want people chatting on the internet about your product you know
internet about your product you know
internet about your product you know what I’m talking about the game you want
what I’m talking about the game you want
what I’m talking about the game you want them talking about your product that
them talking about your product that
them talking about your product that crazy commercial they saw well it turns
crazy commercial they saw well it turns
crazy commercial they saw well it turns out the day after the Super Bowl the
out the day after the Super Bowl the
out the day after the Super Bowl the most popular video on the web the most
most popular video on the web the most
most popular video on the web the most talked about video on the web cost zero
talked about video on the web cost zero
talked about video on the web cost zero dollars to produce and distribute and I
dollars to produce and distribute and I
dollars to produce and distribute and I know this because it was actually a
know this because it was actually a
know this because it was actually a video I produce and it’s this video here
video I produce and it’s this video here
video I produce and it’s this video here it’s very geeky video that is sort of my
it’s very geeky video that is sort of my
it’s very geeky video that is sort of my first attempt at explaining the impact
first attempt at explaining the impact
first attempt at explaining the impact of new technology on our society and
of new technology on our society and
of new technology on our society and what it is is it sort of documents the
what it is is it sort of documents the
what it is is it sort of documents the change in in text as it moves from paper
change in in text as it moves from paper
change in in text as it moves from paper to the digital world
to the digital world
to the digital world and I’m gonna speed it up here a bit
and I’m gonna speed it up here a bit
and I’m gonna speed it up here a bit because you don’t want to watch the
because you don’t want to watch the
because you don’t want to watch the whole geeky thing but it is like what it
whole geeky thing but it is like what it
whole geeky thing but it is like what it does is it analyzes behind the scenes of
does is it analyzes behind the scenes of
does is it analyzes behind the scenes of the web it looks at the difference
the web it looks at the difference
the web it looks at the difference between HTML and XML and the coming of
between HTML and XML and the coming of
between HTML and XML and the coming of XML and how it unleashed blogs and
XML and how it unleashed blogs and
XML and how it unleashed blogs and wiki’s and YouTube and Flickr and all
wiki’s and YouTube and Flickr and all
wiki’s and YouTube and Flickr and all these different things and ultimately
these different things and ultimately
these different things and ultimately all these things add up to a very
all these things add up to a very
all these things add up to a very important change that the web is no
important change that the web is no
important change that the web is no longer about linking people information
longer about linking people information
longer about linking people information but it’s about linking people and I
but it’s about linking people and I
but it’s about linking people and I concluded that we would have to rethink
concluded that we would have to rethink
concluded that we would have to rethink a number of things as you’ll see here in
a number of things as you’ll see here in
a number of things as you’ll see here in the conclusion of the video
but the real story of this video is not
but the real story of this video is not like the video itself that you just saw
like the video itself that you just saw
like the video itself that you just saw it’s actually the journey of the video
it’s actually the journey of the video
it’s actually the journey of the video the journey of the video says a lot more
the journey of the video says a lot more
the journey of the video says a lot more about the world we live in today than
about the world we live in today than
about the world we live in today than the video itself because the video
the video itself because the video
the video itself because the video itself was actually made in the basement
itself was actually made in the basement
itself was actually made in the basement of this humble little house in the
of this humble little house in the
of this humble little house in the middle of Kansas and it was produced in
middle of Kansas and it was produced in
middle of Kansas and it was produced in collaboration with a guy in the Ivory
collaboration with a guy in the Ivory
collaboration with a guy in the Ivory Coast who I’d never met until I’d made
Coast who I’d never met until I’d made
Coast who I’d never met until I’d made the video because he had uploaded this
the video because he had uploaded this
the video because he had uploaded this music which I was able to use for the
music which I was able to use for the
music which I was able to use for the video I uploaded it on Wednesday by
video I uploaded it on Wednesday by
video I uploaded it on Wednesday by Friday it had 250 views and the reason
Friday it had 250 views and the reason
Friday it had 250 views and the reason why a screenshot of this exists is
why a screenshot of this exists is
why a screenshot of this exists is because as an anthropologist if more
because as an anthropologist if more
because as an anthropologist if more than 200 people read your work this is a
than 200 people read your work this is a
than 200 people read your work this is a really big deal and so so I so I took
really big deal and so so I so I took
really big deal and so so I so I took the picture and send it to my department
the picture and send it to my department
the picture and send it to my department head and the interesting thing though
head and the interesting thing though
head and the interesting thing though was that by the next day this is now
was that by the next day this is now
was that by the next day this is now Saturday morning it had a thousand views
Saturday morning it had a thousand views
Saturday morning it had a thousand views and then I started getting excited and I
and then I started getting excited and I
and then I started getting excited and I was hitting refresh refresh refresh and
was hitting refresh refresh refresh and
was hitting refresh refresh refresh and the amazing thing at that point was that
the amazing thing at that point was that
the amazing thing at that point was that it was actually doubling every time I
it was actually doubling every time I
it was actually doubling every time I was seeing an update instead of just
was seeing an update instead of just
was seeing an update instead of just sort of creeping up like this it was a
sort of creeping up like this it was a
sort of creeping up like this it was a hockey stick of perfect you know effect
hockey stick of perfect you know effect
hockey stick of perfect you know effect it was just climbing up so I went around
it was just climbing up so I went around
it was just climbing up so I went around to see what was happening it turned out
to see what was happening it turned out
to see what was happening it turned out that it had been dug dig is a site where
that it had been dug dig is a site where
that it had been dug dig is a site where people can submit any story or video or
people can submit any story or video or
people can submit any story or video or anything like that and then the users
anything like that and then the users
anything like that and then the users can can dig it and they can give it a
can can dig it and they can give it a
can can dig it and they can give it a thumbs up or they can bury it it goes
thumbs up or they can bury it it goes
thumbs up or they can bury it it goes down and there’s a lot of sites out
down and there’s a lot of sites out
down and there’s a lot of sites out there on the web
there on the web
there on the web millions of people use sites like this
millions of people use sites like this
millions of people use sites like this and it actually pushes the best content
and it actually pushes the best content
and it actually pushes the best content or the content that’s most liked right
or the content that’s most liked right
or the content that’s most liked right to the front page this is a form of what
to the front page this is a form of what
to the front page this is a form of what you might call user-generated filtering
you might call user-generated filtering
you might call user-generated filtering where users all over the world are
where users all over the world are
where users all over the world are actually collaborating and in a way do
actually collaborating and in a way do
actually collaborating and in a way do the do the hard work that an editor
the do the hard work that an editor
the do the hard work that an editor normally does but they do it
normally does but they do it
normally does but they do it collectively and so here you see it
collectively and so here you see it
collectively and so here you see it rising to the front page of dig it was
rising to the front page of dig it was
rising to the front page of dig it was also getting popular on delicious and
also getting popular on delicious and
also getting popular on delicious and delicious is a site where if you’re
delicious is a site where if you’re
delicious is a site where if you’re watching the video here and you want to
watching the video here and you want to
watching the video here and you want to bookmark it for later you could not only
bookmark it for later you could not only
bookmark it for later you could not only bookmark it for yourself but you’re
bookmark it for yourself but you’re
bookmark it for yourself but you’re doing a social act you’re actually
doing a social act you’re actually
doing a social act you’re actually bookmarking it and sharing your
bookmarking it and sharing your
bookmarking it and sharing your bookmarks with the world and if
bookmarks with the world and if
bookmarks with the world and if thousands and millions of people do it
thousands and millions of people do it
thousands and millions of people do it as they do on delicious they’re actually
as they do on delicious they’re actually
as they do on delicious they’re actually sharing their own there their way of
sharing their own there their way of
sharing their own there their way of organizing the web and they’re there
organizing the web and they’re there
organizing the web and they’re there therefore collectively organizing the
therefore collectively organizing the
therefore collectively organizing the together so this you might call
together so this you might call
together so this you might call user-generated organization and what’s
user-generated organization and what’s
user-generated organization and what’s really interesting about this is as
really interesting about this is as
really interesting about this is as people are doing this the moment
people are doing this the moment
people are doing this the moment somebody tags my video with web 2.0 or
somebody tags my video with web 2.0 or
somebody tags my video with web 2.0 or anthropology or in fact tags anything
anthropology or in fact tags anything
anthropology or in fact tags anything with anthropology or web 2.0 anything
with anthropology or web 2.0 anything
with anthropology or web 2.0 anything I’m interested in that’s sent right to
I’m interested in that’s sent right to
I’m interested in that’s sent right to my front page not any of you who use
my front page not any of you who use
my front page not any of you who use Google Reader or my yahoo or anything
Google Reader or my yahoo or anything
Google Reader or my yahoo or anything like that you can actually basically
like that you can actually basically
like that you can actually basically have millions of research assistants
have millions of research assistants
have millions of research assistants around the world just by setting up
around the world just by setting up
around the world just by setting up something like this and this you might
something like this and this you might
something like this and this you might call user-generated distribution so now
call user-generated distribution so now
call user-generated distribution so now you can see that this is actually an
you can see that this is actually an
you can see that this is actually an alternative media machine that stands
alternative media machine that stands
alternative media machine that stands sort of does a lot of the things that
sort of does a lot of the things that
sort of does a lot of the things that old media does but does it all by
old media does but does it all by
old media does but does it all by harnessing the users actions and then
harnessing the users actions and then
harnessing the users actions and then even things that yeah you think you’re
even things that yeah you think you’re
even things that yeah you think you’re not sort of helping out in this
not sort of helping out in this
not sort of helping out in this user-generated landscape you’re actually
user-generated landscape you’re actually
user-generated landscape you’re actually are so things like just simply linking
are so things like just simply linking
are so things like just simply linking to a video those links are counted by
to a video those links are counted by
to a video those links are counted by websites like technorati and Google and
websites like technorati and Google and
websites like technorati and Google and that’s what actually provides the search
that’s what actually provides the search
that’s what actually provides the search results and the rankings that you see so
results and the rankings that you see so
results and the rankings that you see so then this is Sunday morning you can see
then this is Sunday morning you can see
then this is Sunday morning you can see my video was starting to make its rounds
my video was starting to make its rounds
my video was starting to make its rounds and lots of people were blogging about
and lots of people were blogging about
and lots of people were blogging about it and it was in the top five of
it and it was in the top five of
it and it was in the top five of Technorati
Technorati
Technorati and so this is when I got really excited
and so this is when I got really excited
and so this is when I got really excited and I called my wife in and we were both
and I called my wife in and we were both
and I called my wife in and we were both then hitting refresh refresh refresh
then hitting refresh refresh refresh
then hitting refresh refresh refresh hoping that it would get to number one
hoping that it would get to number one
hoping that it would get to number one before the Superbowl because we knew the
before the Superbowl because we knew the
before the Superbowl because we knew the Super Bowl commercials would just wash
Super Bowl commercials would just wash
Super Bowl commercials would just wash it out but amazingly by noon that day it
it out but amazingly by noon that day it
it out but amazingly by noon that day it did reach number one and after the Super
did reach number one and after the Super
did reach number one and after the Super Bowl commercials came it still stuck
Bowl commercials came it still stuck
Bowl commercials came it still stuck number one and a state number one for
number one and a state number one for
number one and a state number one for over a month after that
over a month after that
over a month after that so really became this phenomenon online
so really became this phenomenon online
so really became this phenomenon online and it’s it’s amazing then to see that
and it’s it’s amazing then to see that
and it’s it’s amazing then to see that this user-generated landscape these
this user-generated landscape these
this user-generated landscape these millions of people working together
millions of people working together
millions of people working together could actually spread this video to
could actually spread this video to
could actually spread this video to millions of people to have a bit talked
millions of people to have a bit talked
millions of people to have a bit talked about thousands of times and so that
about thousands of times and so that
about thousands of times and so that this new landscape what’s interesting
this new landscape what’s interesting
this new landscape what’s interesting about it is not just the technology but
about it is not just the technology but
about it is not just the technology but that it’s actually bringing people
that it’s actually bringing people
that it’s actually bringing people together to collaborate in new ways so
together to collaborate in new ways so
together to collaborate in new ways so that at the center of this is not just
that at the center of this is not just
that at the center of this is not just the technology but it’s us and that
the technology but it’s us and that
the technology but it’s us and that means this is as much a social or
means this is as much a social or
means this is as much a social or cultural revolution as it is a
cultural revolution as it is a
cultural revolution as it is a technological one which is why we need
technological one which is why we need
technological one which is why we need to rethink all of these things and
to rethink all of these things and
to rethink all of these things and especially what I’m very interested in
especially what I’m very interested in
especially what I’m very interested in is rethinking this so this is my class
is rethinking this so this is my class
is rethinking this so this is my class in Kansas I teach 200 to 400 students in
in Kansas I teach 200 to 400 students in
in Kansas I teach 200 to 400 students in these huge classrooms and
these huge classrooms and
these huge classrooms and and what’s interesting about this new
and what’s interesting about this new
and what’s interesting about this new Mediascape is that it’s not just this
Mediascape is that it’s not just this
Mediascape is that it’s not just this but if you talk to any futurists they’ll
but if you talk to any futurists they’ll
but if you talk to any futurists they’ll tell you that we’re actually moving
tell you that we’re actually moving
tell you that we’re actually moving towards a situation where we’ll have
towards a situation where we’ll have
towards a situation where we’ll have ubiquitous networks ubiquitous computing
ubiquitous networks ubiquitous computing
ubiquitous networks ubiquitous computing ubiquitous information at a limited
ubiquitous information at a limited
ubiquitous information at a limited speed about everything everywhere from
speed about everything everywhere from
speed about everything everywhere from anywhere on all kinds of devices did you
anywhere on all kinds of devices did you
anywhere on all kinds of devices did you get that so and that makes testing like
get that so and that makes testing like
get that so and that makes testing like this look kind of silly because almost
this look kind of silly because almost
this look kind of silly because almost the entire body of human knowledge is
the entire body of human knowledge is
the entire body of human knowledge is actually floating in the air all around
actually floating in the air all around
actually floating in the air all around these students and so and and you know
these students and so and and you know
these students and so and and you know the classroom itself actually sends
the classroom itself actually sends
the classroom itself actually sends maybe the wrong message almost a counter
maybe the wrong message almost a counter
maybe the wrong message almost a counter message to what this new media
message to what this new media
message to what this new media environment they’re used to and they’re
environment they’re used to and they’re
environment they’re used to and they’re involved in ascending so if you look at
involved in ascending so if you look at
involved in ascending so if you look at the message of this classroom what these
the message of this classroom what these
the message of this classroom what these walls are telling them it’s telling them
walls are telling them it’s telling them
walls are telling them it’s telling them that that to learn is to acquire
that that to learn is to acquire
that that to learn is to acquire information that information is scarce
information that information is scarce
information that information is scarce and hard to find that they should trust
and hard to find that they should trust
and hard to find that they should trust Authority the sage on the stage for good
Authority the sage on the stage for good
Authority the sage on the stage for good information that authorized information
information that authorized information
information that authorized information is beyond discussion that’s why the
is beyond discussion that’s why the
is beyond discussion that’s why the chairs don’t you know turn to each other
chairs don’t you know turn to each other
chairs don’t you know turn to each other so they can discuss that ultimately they
so they can discuss that ultimately they
so they can discuss that ultimately they should obey the authority and follow
should obey the authority and follow
should obey the authority and follow along this type of learning is probably
along this type of learning is probably
along this type of learning is probably not the type of learning we want to
not the type of learning we want to
not the type of learning we want to create the next you know the next batch
create the next you know the next batch
create the next you know the next batch of emerging explorers you’re going to
of emerging explorers you’re going to
of emerging explorers you’re going to make these great discoveries that we
make these great discoveries that we
make these great discoveries that we need so what’s worse if you look at what
need so what’s worse if you look at what
need so what’s worse if you look at what students say in these walls and this was
students say in these walls and this was
students say in these walls and this was the big eye-opener for me was you know
the big eye-opener for me was you know
the big eye-opener for me was you know if you think about what good learning
if you think about what good learning
if you think about what good learning starts with good learning starts with a
starts with good learning starts with a
starts with good learning starts with a great question if a student has a great
great question if a student has a great
great question if a student has a great question some question that burns in
question some question that burns in
question some question that burns in their mind they will pursue that to the
their mind they will pursue that to the
their mind they will pursue that to the ends right and they’re they’re often
ends right and they’re they’re often
ends right and they’re they’re often running you you just have to get out of
running you you just have to get out of
running you you just have to get out of the way at that point instead the types
the way at that point instead the types
the way at that point instead the types of questions that were being inspired in
of questions that were being inspired in
of questions that were being inspired in this classroom when I started teaching
this classroom when I started teaching
this classroom when I started teaching they’re worth questions like this how
they’re worth questions like this how
they’re worth questions like this how many points is this worth how long does
many points is this worth how long does
many points is this worth how long does this paper need to be what do we need to
this paper need to be what do we need to
this paper need to be what do we need to know for this test and ultimately I view
know for this test and ultimately I view
know for this test and ultimately I view this as a crisis of significance that
this as a crisis of significance that
this as a crisis of significance that students are really struggling to find
students are really struggling to find
students are really struggling to find the significance of the learning they’re
the significance of the learning they’re
the significance of the learning they’re playing a different game they’re playing
playing a different game they’re playing
playing a different game they’re playing the getting the grade in getting by game
the getting the grade in getting by game
the getting the grade in getting by game rather than really trying to learn
rather than really trying to learn
rather than really trying to learn something of significance and importance
something of significance and importance
something of significance and importance so it’s no wonder that a lot of our
so it’s no wonder that a lot of our
so it’s no wonder that a lot of our students would be tuning out of class
students would be tuning out of class
students would be tuning out of class you see this this is a big problem
you see this this is a big problem
you see this this is a big problem around America right now that students
around America right now that students
around America right now that students are facebooking through their classes
are facebooking through their classes
are facebooking through their classes but there’s another I think subtext to
but there’s another I think subtext to
but there’s another I think subtext to this when you see students facebooking
this when you see students facebooking
this when you see students facebooking in your classes there’s another message
in your classes there’s another message
in your classes there’s another message that’s being
that’s being
that’s being and that is essentially that these walls
and that is essentially that these walls
and that is essentially that these walls don’t matter that if they can access
don’t matter that if they can access
don’t matter that if they can access information from anywhere anytime which
information from anywhere anytime which
information from anywhere anytime which is what they’re doing on Facebook it’s
is what they’re doing on Facebook it’s
is what they’re doing on Facebook it’s telling you that these walls don’t
telling you that these walls don’t
telling you that these walls don’t necessarily have to matter and that this
necessarily have to matter and that this
necessarily have to matter and that this environment which we view as very
environment which we view as very
environment which we view as very disruptive to the classroom
disruptive to the classroom
disruptive to the classroom can actually be disruptive in a good way
can actually be disruptive in a good way
can actually be disruptive in a good way it can remind us that these walls don’t
it can remind us that these walls don’t
it can remind us that these walls don’t matter and we can start rethinking how
matter and we can start rethinking how
matter and we can start rethinking how our students are doing their research
our students are doing their research
our students are doing their research collaborating and publishing and when
collaborating and publishing and when
collaborating and publishing and when these walls don’t matter it means that
these walls don’t matter it means that
these walls don’t matter it means that you can basically collaborate with
you can basically collaborate with
you can basically collaborate with anybody anytime anywhere you can find
anybody anytime anywhere you can find
anybody anytime anywhere you can find research on anything anytime anywhere
research on anything anytime anywhere
research on anything anytime anywhere and you can publish your material out to
and you can publish your material out to
and you can publish your material out to anybody anytime anywhere and so what we
anybody anytime anywhere and so what we
anybody anytime anywhere and so what we did was we just cranked up a Google
did was we just cranked up a Google
did was we just cranked up a Google document this is one of our first
document this is one of our first
document this is one of our first experiments with this kind of thing and
experiments with this kind of thing and
experiments with this kind of thing and this allowed 200 students to edit the
this allowed 200 students to edit the
this allowed 200 students to edit the same document at once and we focused on
same document at once and we focused on
same document at once and we focused on education at first the the classroom
education at first the the classroom
education at first the the classroom itself so after about 400 edits made by
itself so after about 400 edits made by
itself so after about 400 edits made by all these 200 students we had a really
all these 200 students we had a really
all these 200 students we had a really interesting document put together which
interesting document put together which
interesting document put together which we published in many different forms
we published in many different forms
we published in many different forms including a video we put on YouTube that
including a video we put on YouTube that
including a video we put on YouTube that got millions of views that was instantly
got millions of views that was instantly
got millions of views that was instantly translated into Spanish Greek Italian
translated into Spanish Greek Italian
translated into Spanish Greek Italian French and Arabic even got on ABC news
French and Arabic even got on ABC news
French and Arabic even got on ABC news here and then the next thing we did was
here and then the next thing we did was
here and then the next thing we did was we thought well gosh there’s so much
we thought well gosh there’s so much
we thought well gosh there’s so much expertise here if we could just somehow
expertise here if we could just somehow
expertise here if we could just somehow leverage all the knowledge that’s in
leverage all the knowledge that’s in
leverage all the knowledge that’s in this room instead of viewing it as like
this room instead of viewing it as like
this room instead of viewing it as like the sage on the stage instead of taking
the sage on the stage instead of taking
the sage on the stage instead of taking a different model and thinking about all
a different model and thinking about all
a different model and thinking about all the intelligence that’s out there
the intelligence that’s out there
the intelligence that’s out there somehow we could get all together
somehow we could get all together
somehow we could get all together working on the same thing we turned our
working on the same thing we turned our
working on the same thing we turned our attention to the study of YouTube we did
attention to the study of YouTube we did
attention to the study of YouTube we did an anthropological study of YouTube that
an anthropological study of YouTube that
an anthropological study of YouTube that also became a big hit we made a
also became a big hit we made a
also became a big hit we made a documentary about it over a million
documentary about it over a million
documentary about it over a million views it was reviewed as it’s called a
views it was reviewed as it’s called a
views it was reviewed as it’s called a phenomenon in The New York Times this is
phenomenon in The New York Times this is
phenomenon in The New York Times this is all done by undergrads in Kansas and
all done by undergrads in Kansas and
all done by undergrads in Kansas and then one of the things I’m most proud of
then one of the things I’m most proud of
then one of the things I’m most proud of is we take a classroom like this 200 to
is we take a classroom like this 200 to
is we take a classroom like this 200 to 400 students each student is assigned to
400 students each student is assigned to
400 students each student is assigned to know as much as possible about some
know as much as possible about some
know as much as possible about some world region throughout all time so
world region throughout all time so
world region throughout all time so anthropology’s study of all humans and
anthropology’s study of all humans and
anthropology’s study of all humans and all times in all places right so in
all times in all places right so in
all times in all places right so in order to sort of divide up the labor of
order to sort of divide up the labor of
order to sort of divide up the labor of that all each student becomes an expert
that all each student becomes an expert
that all each student becomes an expert in some particular aspect of the world
in some particular aspect of the world
in some particular aspect of the world and then we divide up the world into 20
and then we divide up the world into 20
and then we divide up the world into 20 different world areas and the students
different world areas and the students
different world areas and the students actually create a sort of realistic like
actually create a sort of realistic like
actually create a sort of realistic like culture that would have existed as of
culture that would have existed as of
culture that would have existed as of the year
the year
the year 14:50 then they have to design they have
14:50 then they have to design they have
14:50 then they have to design they have to think about how the world works in
to think about how the world works in
to think about how the world works in the whole that’s the frame same
the whole that’s the frame same
the whole that’s the frame same framework of the class how does the
framework of the class how does the
framework of the class how does the world work and they have to design a
world work and they have to design a
world work and they have to design a game or simulation that will allow them
game or simulation that will allow them
game or simulation that will allow them to simulate the last five hundred and
to simulate the last five hundred and
to simulate the last five hundred and fifty years of world history
fifty years of world history
fifty years of world history colonization decolonization wars the
colonization decolonization wars the
colonization decolonization wars the global the birth of the global economy
global the birth of the global economy
global the birth of the global economy and so on and the depletion of natural
and so on and the depletion of natural
and so on and the depletion of natural resources all of those things have to be
resources all of those things have to be
resources all of those things have to be built into the game and we here you can
built into the game and we here you can
built into the game and we here you can see what we end up doing we abandoned
see what we end up doing we abandoned
see what we end up doing we abandoned the typical classroom that we meet
the typical classroom that we meet
the typical classroom that we meet wherever we can this would this year we
wherever we can this would this year we
wherever we can this would this year we happen to meet in a rodeo arena because
happen to meet in a rodeo arena because
happen to meet in a rodeo arena because we’re we’re in Kansas and that’s and and
we’re we’re in Kansas and that’s and and
we’re we’re in Kansas and that’s and and the students build up this whole world
the students build up this whole world
the students build up this whole world they build up a whole series of rules
they build up a whole series of rules
they build up a whole series of rules that are meant to simulate the world we
that are meant to simulate the world we
that are meant to simulate the world we record it all on twenty different
record it all on twenty different
record it all on twenty different cameras ran by students we edit it all
cameras ran by students we edit it all
cameras ran by students we edit it all together put it up on YouTube and the
together put it up on YouTube and the
together put it up on YouTube and the purpose of all this is that it changes
purpose of all this is that it changes
purpose of all this is that it changes the question from what do we need to
the question from what do we need to
the question from what do we need to know for this test to the much more
know for this test to the much more
know for this test to the much more important what do we need to know for
important what do we need to know for
important what do we need to know for this test thanks
”
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