Tequila Town | National Geographic

tequila may look like many other sleepy

tequila may look like many other sleepy little towns as locals passed the time

little towns as locals passed the time

little towns as locals passed the time in this quiet central Mexico city of

in this quiet central Mexico city of

in this quiet central Mexico city of 35,000 but not far from the town square

35,000 but not far from the town square

35,000 but not far from the town square is one of the most recognizable company

is one of the most recognizable company

is one of the most recognizable company names in business the headquarters of

names in business the headquarters of

names in business the headquarters of Jose Cuervo tequila

Jose Cuervo tequila

Jose Cuervo tequila we began producing tequila in 1758 even

we began producing tequila in 1758 even

we began producing tequila in 1758 even though it wasn’t until 1795 when the

though it wasn’t until 1795 when the

though it wasn’t until 1795 when the king of Spain cap of the fourth gave us

king of Spain cap of the fourth gave us

king of Spain cap of the fourth gave us the permit to produce and sell tequila

the permit to produce and sell tequila

the permit to produce and sell tequila and that’s when we considered the birth

and that’s when we considered the birth

and that’s when we considered the birth of Costa Cuervo in 1795 unlike the slow

of Costa Cuervo in 1795 unlike the slow

of Costa Cuervo in 1795 unlike the slow pace of this little colonial city the

pace of this little colonial city the

pace of this little colonial city the pace inside one of Mexico’s largest

pace inside one of Mexico’s largest

pace inside one of Mexico’s largest companies is anything but slow producing

companies is anything but slow producing

companies is anything but slow producing a whopping two hundred thirty thousand

a whopping two hundred thirty thousand

a whopping two hundred thirty thousand litres of tequila each and every day the

litres of tequila each and every day the

litres of tequila each and every day the tequila industry is so strong around

tequila industry is so strong around

tequila industry is so strong around here an estimated 80 percent of the

here an estimated 80 percent of the

here an estimated 80 percent of the entire town’s population lives off the

entire town’s population lives off the

entire town’s population lives off the income generated from tequila production

income generated from tequila production

income generated from tequila production tequila was first distilled as a drink

tequila was first distilled as a drink

tequila was first distilled as a drink called hulk’ by Spanish conquistadors in

called hulk’ by Spanish conquistadors in

called hulk’ by Spanish conquistadors in the year since the tequila has become a

the year since the tequila has become a

the year since the tequila has become a symbol of Mexican pride and culture the

symbol of Mexican pride and culture the

symbol of Mexican pride and culture the process includes stripping the agave

process includes stripping the agave

process includes stripping the agave plant then exposing the heart the

plant then exposing the heart the

plant then exposing the heart the pineapples as they refer to them are

pineapples as they refer to them are

pineapples as they refer to them are then steamed inside giant ovens for as

then steamed inside giant ovens for as

then steamed inside giant ovens for as long as three days the next step is

long as three days the next step is

long as three days the next step is extracting the juice from the cooked

extracting the juice from the cooked

extracting the juice from the cooked agave plant the extraction is then

agave plant the extraction is then

agave plant the extraction is then brewed in giant copper kettles as

brewed in giant copper kettles as

brewed in giant copper kettles as tequila doctors measure temperature

tequila doctors measure temperature

tequila doctors measure temperature levels and monitor the alcohol balance

levels and monitor the alcohol balance

levels and monitor the alcohol balance after the brewing process that tequila

after the brewing process that tequila

after the brewing process that tequila cools off as workers constantly monitor

cools off as workers constantly monitor

cools off as workers constantly monitor contents the liqueur is eventually

contents the liqueur is eventually

contents the liqueur is eventually stored in barrels anywhere from a few

stored in barrels anywhere from a few

stored in barrels anywhere from a few weeks to several years today just about

weeks to several years today just about

weeks to several years today just about all of the world’s tequila comes from

all of the world’s tequila comes from

all of the world’s tequila comes from the state of Jalisco and especially the

the state of Jalisco and especially the

the state of Jalisco and especially the city of tequila some tequila lovers say

city of tequila some tequila lovers say

city of tequila some tequila lovers say the good

the good

the good was rank up there with the best liquors

was rank up there with the best liquors

was rank up there with the best liquors in the world it represents tradition it

in the world it represents tradition it

in the world it represents tradition it represents culture it represents Mexico