Tequila – “A Way of Life” | National Geographic

tequila may look like many other sleepy

tequila may look like many other sleepy little towns as locals passed the time

little towns as locals passed the time

little towns as locals passed the time in this quiet central Mexico city of

in this quiet central Mexico city of

in this quiet central Mexico city of 35,000 but not far from the town square

35,000 but not far from the town square

35,000 but not far from the town square is one of the most recognizable company

is one of the most recognizable company

is one of the most recognizable company names in business the headquarters of

names in business the headquarters of

names in business the headquarters of Jose Cuervo tequila

Jose Cuervo tequila

Jose Cuervo tequila we began producing tequila in 1758 even

we began producing tequila in 1758 even

we began producing tequila in 1758 even though it wasn’t until 1795 when the

though it wasn’t until 1795 when the

though it wasn’t until 1795 when the king of Spain cattle the fourth gave us

king of Spain cattle the fourth gave us

king of Spain cattle the fourth gave us the permit to produce and sell tequila

the permit to produce and sell tequila

the permit to produce and sell tequila and that’s when we considered the birth

and that’s when we considered the birth

and that’s when we considered the birth of Jose Cuervo in 1795 unlike the slow

of Jose Cuervo in 1795 unlike the slow

of Jose Cuervo in 1795 unlike the slow pace of this little colonial city the

pace of this little colonial city the

pace of this little colonial city the pace inside one of Mexico’s largest

pace inside one of Mexico’s largest

pace inside one of Mexico’s largest companies is anything but slow producing

companies is anything but slow producing

companies is anything but slow producing a whopping 230,000 liters of tequila

a whopping 230,000 liters of tequila

a whopping 230,000 liters of tequila each and every day the tequila industry

each and every day the tequila industry

each and every day the tequila industry is so strong around here an estimated 80

is so strong around here an estimated 80

is so strong around here an estimated 80 percent of the entire town’s population

percent of the entire town’s population

percent of the entire town’s population lives off the income generated from

lives off the income generated from

lives off the income generated from tequila production tequila was first

tequila production tequila was first

tequila production tequila was first distilled as a drink called hulk’ by

distilled as a drink called hulk’ by

distilled as a drink called hulk’ by Spanish conquistadors in the year since

Spanish conquistadors in the year since

Spanish conquistadors in the year since the tequila has become a symbol of

the tequila has become a symbol of

the tequila has become a symbol of Mexican pride and culture process

Mexican pride and culture process

Mexican pride and culture process includes stripping the agave plant then

includes stripping the agave plant then

includes stripping the agave plant then exposing the heart the pineapples as

exposing the heart the pineapples as

exposing the heart the pineapples as they refer to them are then steamed

they refer to them are then steamed

they refer to them are then steamed inside giant ovens for as long as three

inside giant ovens for as long as three

inside giant ovens for as long as three days the next step is extracting the

days the next step is extracting the

days the next step is extracting the juice from the cooked agave plant the

juice from the cooked agave plant the

juice from the cooked agave plant the extraction is then brewed in giant

extraction is then brewed in giant

extraction is then brewed in giant copper kettles as tequila doctors

copper kettles as tequila doctors

copper kettles as tequila doctors measure temperature levels and monitor

measure temperature levels and monitor

measure temperature levels and monitor the alcohol balance after the brewing

the alcohol balance after the brewing

the alcohol balance after the brewing process the tequila cools off as workers

process the tequila cools off as workers

process the tequila cools off as workers constantly monitor contents the liqueur

constantly monitor contents the liqueur

constantly monitor contents the liqueur is eventually stored in barrels anywhere

is eventually stored in barrels anywhere

is eventually stored in barrels anywhere from a few weeks to several years today

from a few weeks to several years today

from a few weeks to several years today just about all of the world’s tequila

just about all of the world’s tequila

just about all of the world’s tequila from the state of Jalisco and especially

from the state of Jalisco and especially

from the state of Jalisco and especially the city of tequila some tequila lovers

the city of tequila some tequila lovers

the city of tequila some tequila lovers say the good tequila’s ranked up there

say the good tequila’s ranked up there

say the good tequila’s ranked up there with the best liquors it represents

with the best liquors it represents

with the best liquors it represents tradition it represents culture it

tradition it represents culture it

tradition it represents culture it represents Mexico