I’m Daniel pink and I’m going to show you how to use some diabolical
you how to use some diabolical
you how to use some diabolical psychology for the greater good
psychology for the greater good
psychology for the greater good are you ready speeding is a huge problem
are you ready speeding is a huge problem
are you ready speeding is a huge problem in America and we came up with a great
in America and we came up with a great
in America and we came up with a great solution
solution
solution we built a musical road when drivers
we built a musical road when drivers
we built a musical road when drivers went exactly 45 miles an hour the road
went exactly 45 miles an hour the road
went exactly 45 miles an hour the road play America the Beautiful there are two
play America the Beautiful there are two
play America the Beautiful there are two reasons this works so well the first is
reasons this works so well the first is
reasons this works so well the first is that all of us engage in default
that all of us engage in default
that all of us engage in default behaviors we do stuff without even
behaviors we do stuff without even
behaviors we do stuff without even thinking about it so by introducing this
thinking about it so by introducing this
thinking about it so by introducing this musical road we surprise people and get
musical road we surprise people and get
musical road we surprise people and get them to change their behavior now the
them to change their behavior now the
them to change their behavior now the other reason is that music itself has a
other reason is that music itself has a
other reason is that music itself has a huge effect on our behavior when you
huge effect on our behavior when you
huge effect on our behavior when you listen to really fast music you move
listen to really fast music you move
listen to really fast music you move more quickly you run faster you drive
more quickly you run faster you drive
more quickly you run faster you drive faster but if you listen to music that
faster but if you listen to music that
faster but if you listen to music that is about the same beats per minute as a
is about the same beats per minute as a
is about the same beats per minute as a resting heart rate they’re a lot more
resting heart rate they’re a lot more
resting heart rate they’re a lot more mellow you drive so you can use music to
mellow you drive so you can use music to
mellow you drive so you can use music to trick yourself the next time you’re
trick yourself the next time you’re
trick yourself the next time you’re driving don’t put on music with a super
driving don’t put on music with a super
driving don’t put on music with a super fast beat choose some music with a
fast beat choose some music with a
fast beat choose some music with a slower beat inevitably you’re gonna
slower beat inevitably you’re gonna
slower beat inevitably you’re gonna drive more slowly and you’re gonna drive
drive more slowly and you’re gonna drive
drive more slowly and you’re gonna drive more safely and there’s a broader
more safely and there’s a broader
more safely and there’s a broader principle here too we’re so unconscious
principle here too we’re so unconscious
principle here too we’re so unconscious of what’s going on in our world that
of what’s going on in our world that
of what’s going on in our world that sometimes we need surprises so let’s say
sometimes we need surprises so let’s say
sometimes we need surprises so let’s say you want people to recycle what a
you want people to recycle what a
you want people to recycle what a basketball hoop over the recycling bin
basketball hoop over the recycling bin
basketball hoop over the recycling bin and suddenly something that’s really
and suddenly something that’s really
and suddenly something that’s really boring becomes a lot more fun when we
boring becomes a lot more fun when we
boring becomes a lot more fun when we introduce things that mellow people out
introduce things that mellow people out
introduce things that mellow people out that make boring things a little bit
that make boring things a little bit
that make boring things a little bit more interesting we behave better and
more interesting we behave better and
more interesting we behave better and that makes the world better hmm we’ve
that makes the world better hmm we’ve
that makes the world better hmm we’ve let you in on our secrets use them for
let you in on our secrets use them for
let you in on our secrets use them for good until next time I’m Daniel pink
good until next time I’m Daniel pink
good until next time I’m Daniel pink just click below for more crowd control
just click below for more crowd control
just click below for more crowd control tips and remember to subscribe to the
tips and remember to subscribe to the
tips and remember to subscribe to the National Geographic Channel on YouTube
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