General Colin Powell on the Modern Army | American War Generals

we saw that we were in a market to find

we saw that we were in a market to find labor

labor

labor no more conscripted free talent and free

no more conscripted free talent and free

no more conscripted free talent and free labor we had to go compete in the

labor we had to go compete in the

labor we had to go compete in the workplace and to compete in the

workplace and to compete in the

workplace and to compete in the workplace you had to make the work more

workplace you had to make the work more

workplace you had to make the work more attractive you had to appeal to young

attractive you had to appeal to young

attractive you had to appeal to young men and women to join the Armed Forces

men and women to join the Armed Forces

men and women to join the Armed Forces of the United States because it was a

of the United States because it was a

of the United States because it was a noble thing to do but beyond the

noble thing to do but beyond the

noble thing to do but beyond the nobility you also had to give them

nobility you also had to give them

nobility you also had to give them conditions that were more suitable for

conditions that were more suitable for

conditions that were more suitable for an open labor market so living in a

an open labor market so living in a

an open labor market so living in a barracks forty troops to a single floor

barracks forty troops to a single floor

barracks forty troops to a single floor all jammed up that had to go we started

all jammed up that had to go we started

all jammed up that had to go we started to build barracks that looked like

to build barracks that looked like

to build barracks that looked like community college campuses and some of

community college campuses and some of

community college campuses and some of us were a little taken aback by this you

us were a little taken aback by this you

us were a little taken aback by this you know and what happened to the old army

know and what happened to the old army

know and what happened to the old army well the ol Army’s going hmm we’re gonna

well the ol Army’s going hmm we’re gonna

well the ol Army’s going hmm we’re gonna have a great army but it has to be a

have a great army but it has to be a

have a great army but it has to be a relatively different kind of army we are

relatively different kind of army we are

relatively different kind of army we are finding that in order to get young men

finding that in order to get young men

finding that in order to get young men and women who are willing to come in the

and women who are willing to come in the

and women who are willing to come in the military and stay there coming in now

military and stay there coming in now

military and stay there coming in now with families when I be was a young

with families when I be was a young

with families when I be was a young second lieutenant and my first

second lieutenant and my first

second lieutenant and my first assignment the standard speech was the

assignment the standard speech was the

assignment the standard speech was the army wanted you to have a wife they’d

army wanted you to have a wife they’d

army wanted you to have a wife they’d have issued you one so you know don’t

have issued you one so you know don’t

have issued you one so you know don’t ask us to do anything for some wife that

ask us to do anything for some wife that

ask us to do anything for some wife that you have but by time the volunteer army

you have but by time the volunteer army

you have but by time the volunteer army came along and we were transforming our

came along and we were transforming our

came along and we were transforming our army that was changing another major

army that was changing another major

army that was changing another major feature of that period was the increased

feature of that period was the increased

feature of that period was the increased number of women in the armed forces in

number of women in the armed forces in

number of women in the armed forces in the United States especially within the

the United States especially within the

the United States especially within the army and we had to have childcare

army and we had to have childcare

army and we had to have childcare centers we had to have opportunities for

centers we had to have opportunities for

centers we had to have opportunities for women to have jobs or for men spouses to

women to have jobs or for men spouses to

women to have jobs or for men spouses to have jobs and so an entire

have jobs and so an entire

have jobs and so an entire transformation was necessary to deal

transformation was necessary to deal

transformation was necessary to deal with a new reality