Bra Business | Secret History of the Bra

about five about 10-14 probably about 15

about five about 10-14 probably about 15 each woman owns an average of 6.5 bras

each woman owns an average of 6.5 bras

each woman owns an average of 6.5 bras hostage theme

hostage theme

hostage theme homeless but they want more bras and

homeless but they want more bras and

homeless but they want more bras and better bras in this room new bras are

better bras in this room new bras are

better bras in this room new bras are born just outside of New York City is

born just outside of New York City is

born just outside of New York City is Maidan Farms prototype design lab

Maidan Farms prototype design lab

Maidan Farms prototype design lab veteran broader Wanda is attempting to

veteran broader Wanda is attempting to

veteran broader Wanda is attempting to design an extremely lightweight bra

it must be supportive comfortable

it must be supportive comfortable attractive and virtually weightless

attractive and virtually weightless

attractive and virtually weightless using pre shaped foam cups reduces the

using pre shaped foam cups reduces the

using pre shaped foam cups reduces the amount of stitching needed to create the

amount of stitching needed to create the

amount of stitching needed to create the bra shape every stitch that can be

bra shape every stitch that can be

bra shape every stitch that can be eliminated means a lighter bra women’s

eliminated means a lighter bra women’s

eliminated means a lighter bra women’s breasts can vary from 10 ounces to 20

breasts can vary from 10 ounces to 20

breasts can vary from 10 ounces to 20 pounds and this 4 ounce bra has to

pounds and this 4 ounce bra has to

pounds and this 4 ounce bra has to support them all it’s time to give the

support them all it’s time to give the

support them all it’s time to give the fabric for the cups that’s special

fabric for the cups that’s special

fabric for the cups that’s special something in the molding room the

something in the molding room the

something in the molding room the stretchy material for the cups gets

stretchy material for the cups gets

stretchy material for the cups gets molded by a press featuring a pair of

molded by a press featuring a pair of

molded by a press featuring a pair of shapely steel patru branches that are

shapely steel patru branches that are

shapely steel patru branches that are hot 405 degrees

hot 405 degrees

hot 405 degrees [Music]

the heat and pressure ensures the

the heat and pressure ensures the material holds its shape

measurements are taken to ensure

measurements are taken to ensure accuracy there is no room for error in a

accuracy there is no room for error in a

accuracy there is no room for error in a prototype next stop the stitch room this

prototype next stop the stitch room this

prototype next stop the stitch room this bra is made up of 12 pieces of fabric 2

bra is made up of 12 pieces of fabric 2

bra is made up of 12 pieces of fabric 2 molded cups a hook and eye clasp 2

molded cups a hook and eye clasp 2

molded cups a hook and eye clasp 2 plastic rings and two slides double

plastic rings and two slides double

plastic rings and two slides double stitching is key to reinforcing the

stitching is key to reinforcing the

stitching is key to reinforcing the parts of the bra that will be under the

parts of the bra that will be under the

parts of the bra that will be under the most strain the trick here is to make

most strain the trick here is to make

most strain the trick here is to make the bra strong without making it bulky a

the bra strong without making it bulky a

the bra strong without making it bulky a few thousand stitches later this

few thousand stitches later this

few thousand stitches later this prototype is ready back to Wanda the bra

prototype is ready back to Wanda the bra

prototype is ready back to Wanda the bra that Wanda envisioned is now in her

that Wanda envisioned is now in her

that Wanda envisioned is now in her hands but this is only the beginning

hands but this is only the beginning

hands but this is only the beginning just because a prototype looks good on a

just because a prototype looks good on a

just because a prototype looks good on a bust form doesn’t mean it can stand up

bust form doesn’t mean it can stand up

bust form doesn’t mean it can stand up to the demands of a real woman

the true test is a fitting with a live

the true test is a fitting with a live model we’re checking to make sure the

model we’re checking to make sure the

model we’re checking to make sure the light bra is fitting the way we want it

light bra is fitting the way we want it

light bra is fitting the way we want it to fit so we have a 34b model here the

to fit so we have a 34b model here the

to fit so we have a 34b model here the only way to really get a good fit into

only way to really get a good fit into

only way to really get a good fit into check it is to use live models

so the measurements are good maybe it’s

so the measurements are good maybe it’s just the way we sewed that top and the

just the way we sewed that top and the

just the way we sewed that top and the size around is good Oksana we just see

size around is good Oksana we just see

size around is good Oksana we just see the back a fit models job is to be very

the back a fit models job is to be very

the back a fit models job is to be very vocal about where the bra feels good and

vocal about where the bra feels good and

vocal about where the bra feels good and where it doesn’t this bra feels much

where it doesn’t this bra feels much

where it doesn’t this bra feels much more lighter okay it’s feels flattering

more lighter okay it’s feels flattering

more lighter okay it’s feels flattering right because the back is me I’m alive

right because the back is me I’m alive

right because the back is me I’m alive MacLeod which is kind of that’s why if

MacLeod which is kind of that’s why if

MacLeod which is kind of that’s why if you want this fabric and I think it’s

you want this fabric and I think it’s

you want this fabric and I think it’s great

great

great so we’re almost finished with this

so we’re almost finished with this

so we’re almost finished with this particular bra but not quite it will

particular bra but not quite it will

particular bra but not quite it will take around 20 rounds of changes to

take around 20 rounds of changes to

take around 20 rounds of changes to perfect this bra each change requested

perfect this bra each change requested

perfect this bra each change requested by the fit model can affect other

by the fit model can affect other

by the fit model can affect other aspects of bra sometimes solving one

aspects of bra sometimes solving one

aspects of bra sometimes solving one problem creates three new ones and five

problem creates three new ones and five

problem creates three new ones and five fit models are used for each new design

fit models are used for each new design

fit models are used for each new design altogether it takes 50 people in seven

altogether it takes 50 people in seven

altogether it takes 50 people in seven departments over six months to lock in

departments over six months to lock in

departments over six months to lock in the design of one new bra