you know when we were building Twitter we were not by any means planning for
we were not by any means planning for
we were not by any means planning for success it’s hard to describe but we
success it’s hard to describe but we
success it’s hard to describe but we were a few people in a room having fun
were a few people in a room having fun
were a few people in a room having fun working on a product that we enjoyed
working on a product that we enjoyed
working on a product that we enjoyed working on I realized that if you don’t
working on I realized that if you don’t
working on I realized that if you don’t have an emotional investment in other
have an emotional investment in other
have an emotional investment in other words if you’re not having fun at work
words if you’re not having fun at work
words if you’re not having fun at work it’s really hard to stick with it
it’s really hard to stick with it
it’s really hard to stick with it especially when everyone’s telling you
especially when everyone’s telling you
especially when everyone’s telling you how stupid it is somebody told us early
how stupid it is somebody told us early
how stupid it is somebody told us early on Twitter is the Seinfeld of the
on Twitter is the Seinfeld of the
on Twitter is the Seinfeld of the Internet it’s a website about nothing
Internet it’s a website about nothing
Internet it’s a website about nothing and I thought oh I love Seinfeld that’s
and I thought oh I love Seinfeld that’s
and I thought oh I love Seinfeld that’s a great compliment I put it on the front
a great compliment I put it on the front
a great compliment I put it on the front page as a testimonial and the guy was
page as a testimonial and the guy was
page as a testimonial and the guy was like I’m trying to insult you the big
like I’m trying to insult you the big
like I’m trying to insult you the big moment for me that changed my perception
moment for me that changed my perception
moment for me that changed my perception of our work on Twitter in Austin Texas
of our work on Twitter in Austin Texas
of our work on Twitter in Austin Texas there was a technology conference we
there was a technology conference we
there was a technology conference we could see Twitter out in the wild for
could see Twitter out in the wild for
could see Twitter out in the wild for the first time this guy he was at a pub
the first time this guy he was at a pub
the first time this guy he was at a pub and it was too loud he wanted to talk to
and it was too loud he wanted to talk to
and it was too loud he wanted to talk to some other tech colleagues about his
some other tech colleagues about his
some other tech colleagues about his newest project he sent out a tweet
newest project he sent out a tweet
newest project he sent out a tweet suggesting why don’t we go over to this
suggesting why don’t we go over to this
suggesting why don’t we go over to this other pub that’s quieter and he had sent
other pub that’s quieter and he had sent
other pub that’s quieter and he had sent out the tweet to his followers they said
out the tweet to his followers they said
out the tweet to his followers they said good idea sent it out to theirs in a
good idea sent it out to theirs in a
good idea sent it out to theirs in a very short amount of time it created
very short amount of time it created
very short amount of time it created this sort of flock of humans the visual
this sort of flock of humans the visual
this sort of flock of humans the visual that came to mind was that of a flock of
that came to mind was that of a flock of
that came to mind was that of a flock of birds in flight something that looks
birds in flight something that looks
birds in flight something that looks incredibly choreographed incredibly
incredibly choreographed incredibly
incredibly choreographed incredibly difficult when in fact the mechanics of
difficult when in fact the mechanics of
difficult when in fact the mechanics of flocking are very simple it’s just one
flocking are very simple it’s just one
flocking are very simple it’s just one bird looking at the shoulder of the
bird looking at the shoulder of the
bird looking at the shoulder of the other bird and following suit such that
other bird and following suit such that
other bird and following suit such that the whole becomes greater than the sum
the whole becomes greater than the sum
the whole becomes greater than the sum of its parts and for a few seconds the
of its parts and for a few seconds the
of its parts and for a few seconds the individuals become almost like one
individuals become almost like one
individuals become almost like one organism and then and then back to being
organism and then and then back to being
organism and then and then back to being individuals and it’s a beautiful thing
individuals and it’s a beautiful thing
individuals and it’s a beautiful thing to witness and I realized that there was
to witness and I realized that there was
to witness and I realized that there was no technology that allowed humans to do
no technology that allowed humans to do
no technology that allowed humans to do this something that’s very common in
this something that’s very common in
this something that’s very common in nature but now humans were flocking as
nature but now humans were flocking as
nature but now humans were flocking as one organism and that’s when I realized
one organism and that’s when I realized
one organism and that’s when I realized well we built something new
well we built something new
well we built something new that enables humanity to do something
that enables humanity to do something
that enables humanity to do something that couldn’t do before all these things
that couldn’t do before all these things
that couldn’t do before all these things just flooded into my head like but what
just flooded into my head like but what
just flooded into my head like but what if it had been something important what
if it had been something important what
if it had been something important what if it had been a disaster or something
if it had been a disaster or something
if it had been a disaster or something else what if we get to a certain scale
else what if we get to a certain scale
else what if we get to a certain scale what if these things could happen on a
what if these things could happen on a
what if these things could happen on a global level we went back two days later
global level we went back two days later
global level we went back two days later and we created Twitter incorporated up
and we created Twitter incorporated up
and we created Twitter incorporated up into that point it was just a project we
into that point it was just a project we
into that point it was just a project we went back we formed a company I said now
went back we formed a company I said now
went back we formed a company I said now we’re working on something important
”
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