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Beer According to a Brewmaster | National Geographic


beer is becoming an art form again what

beer is becoming an art form again what you see happening right now in beer is

you see happening right now in beer is

you see happening right now in beer is not a trend and it’s not a fad it’s a

not a trend and it’s not a fad it’s a

not a trend and it’s not a fad it’s a return to normality that’s an important

return to normality that’s an important

return to normality that’s an important thing for people to remember we’re only

thing for people to remember we’re only

thing for people to remember we’re only part of the way back to the diversity

part of the way back to the diversity

part of the way back to the diversity that we once had and so this really is a

that we once had and so this really is a

that we once had and so this really is a revolution people are really interested

revolution people are really interested

revolution people are really interested now in flavor and they’re less

now in flavor and they’re less

now in flavor and they’re less interested in conformity and I think

interested in conformity and I think

interested in conformity and I think that you know of their era many of those

that you know of their era many of those

that you know of their era many of those companies that make these industrial

companies that make these industrial

companies that make these industrial beers their beers really were the best

beers their beers really were the best

beers their beers really were the best in many ways they lasted longer they had

in many ways they lasted longer they had

in many ways they lasted longer they had better technology they would give you

better technology they would give you

better technology they would give you greater consistency than all the little

greater consistency than all the little

greater consistency than all the little breweries around them and there was a

breweries around them and there was a

breweries around them and there was a reason why they all competed everybody

reason why they all competed everybody

reason why they all competed everybody else but now that we have that

else but now that we have that

else but now that we have that technology available to everybody that

technology available to everybody that

technology available to everybody that advantage is now gone and the advantage

advantage is now gone and the advantage

advantage is now gone and the advantage of the craft brewer is creativity the

of the craft brewer is creativity the

of the craft brewer is creativity the brewer is no longer just a food

brewer is no longer just a food

brewer is no longer just a food scientist he is now actually a crater

scientist he is now actually a crater

scientist he is now actually a crater like a chef we would love to put

like a chef we would love to put

like a chef we would love to put nutritional information on our beer if

nutritional information on our beer if

nutritional information on our beer if you take a beer like our local one

you take a beer like our local one

you take a beer like our local one pretty strong and the yeast and

pretty strong and the yeast and

pretty strong and the yeast and everything else are going to give you

everything else are going to give you

everything else are going to give you loads of B vitamins so we haven’t run

loads of B vitamins so we haven’t run

loads of B vitamins so we haven’t run the kind of us RDA numbers like you

the kind of us RDA numbers like you

the kind of us RDA numbers like you would on other foods but they’re pretty

would on other foods but they’re pretty

would on other foods but they’re pretty high and actually if you go to any

high and actually if you go to any

high and actually if you go to any health food store you can buy it says

health food store you can buy it says

health food store you can buy it says brewers yeast you can buy it in little

brewers yeast you can buy it in little

brewers yeast you can buy it in little expensive nasty tablets or you could

expensive nasty tablets or you could

expensive nasty tablets or you could have some Brooklyn local one and get all

have some Brooklyn local one and get all

have some Brooklyn local one and get all the same vitamins in a glass and smile

the same vitamins in a glass and smile

the same vitamins in a glass and smile and now the brewer becomes basically a

and now the brewer becomes basically a

and now the brewer becomes basically a chef of beer and that’s the way it was

chef of beer and that’s the way it was

chef of beer and that’s the way it was really always supposed to be the thing

really always supposed to be the thing

really always supposed to be the thing that’s really changed is that the big

that’s really changed is that the big

that’s really changed is that the big Brewers are starting to now emulate the

Brewers are starting to now emulate the

Brewers are starting to now emulate the small Brewers so you do have a lot of

small Brewers so you do have a lot of

small Brewers so you do have a lot of them making beers that are a whole

them making beers that are a whole

them making beers that are a whole flavored and often they put them out

flavored and often they put them out

flavored and often they put them out there on the market you know to look

there on the market you know to look

there on the market you know to look like they came from a little brewery but

like they came from a little brewery but

like they came from a little brewery but in a way and people get very angry but

in a way and people get very angry but

in a way and people get very angry but if you look at it well these are big old

if you look at it well these are big old

if you look at it well these are big old grand companies of American industry

grand companies of American industry

grand companies of American industry what are they supposed to do you know

what are they supposed to do you know

what are they supposed to do you know that’s a natural thing if people are

that’s a natural thing if people are

that’s a natural thing if people are saying they want craft beer

saying they want craft beer

saying they want craft beer well these guys are going to try to make

well these guys are going to try to make

well these guys are going to try to make it and you know eventually they’ll get

it and you know eventually they’ll get

it and you know eventually they’ll get pretty good at it

pretty good at it

pretty good at it so welcome to the party

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