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Asher Jay: Art as a Weapon | Nat Geo Live


so I want to start with two questions

so I want to start with two questions how do you connect to the wild and when

how do you connect to the wild and when

how do you connect to the wild and when do you connect to the wild my

do you connect to the wild my

do you connect to the wild my relationship with the wild began as a

relationship with the wild began as a

relationship with the wild began as a child with something as simple as a

child with something as simple as a

child with something as simple as a smile the smile that you see on my face

smile the smile that you see on my face

smile the smile that you see on my face right now is not the one that I had as a

right now is not the one that I had as a

right now is not the one that I had as a kid

kid

kid where you see incisors I once had fangs

where you see incisors I once had fangs

where you see incisors I once had fangs so this led me to believe I was a bat I

so this led me to believe I was a bat I

so this led me to believe I was a bat I would run about the house with a cape

would run about the house with a cape

would run about the house with a cape tied to my neck in my hands pretending I

tied to my neck in my hands pretending I

tied to my neck in my hands pretending I could fly I’m sorry to say that never

could fly I’m sorry to say that never

could fly I’m sorry to say that never took off one of the many disappointments

took off one of the many disappointments

took off one of the many disappointments of childhood things that you learn your

of childhood things that you learn your

of childhood things that you learn your limitations few years later I remember

limitations few years later I remember

limitations few years later I remember reading this article about fruit bats

reading this article about fruit bats

reading this article about fruit bats and a large number of them are being

and a large number of them are being

and a large number of them are being consumed in by the thousands in Guam and

consumed in by the thousands in Guam and

consumed in by the thousands in Guam and being shipped from the Pacific Islands

being shipped from the Pacific Islands

being shipped from the Pacific Islands to Guam this is a commercial outfit to

to Guam this is a commercial outfit to

to Guam this is a commercial outfit to think that somebody would want to

think that somebody would want to

think that somebody would want to consume something that I had been not

consume something that I had been not

consume something that I had been not too long ago was kind of shocking and it

too long ago was kind of shocking and it

too long ago was kind of shocking and it really did not resonate with me and I

really did not resonate with me and I

really did not resonate with me and I figured I needed to do something about

figured I needed to do something about

figured I needed to do something about that at some point in my life but I

that at some point in my life but I

that at some point in my life but I didn’t think to start then which I

didn’t think to start then which I

didn’t think to start then which I should haven’t and I’m always amazed by

should haven’t and I’m always amazed by

should haven’t and I’m always amazed by people who start early because it’s

people who start early because it’s

people who start early because it’s never too early to start if you’re

never too early to start if you’re

never too early to start if you’re reacting to something do something right

reacting to something do something right

reacting to something do something right then and there don’t wait for tomorrow

then and there don’t wait for tomorrow

then and there don’t wait for tomorrow don’t wait for another day don’t wait to

don’t wait for another day don’t wait to

don’t wait for another day don’t wait to become something you’re already

become something you’re already

become something you’re already everything you need to be to act anyhow

everything you need to be to act anyhow

everything you need to be to act anyhow so I going forward eventually I found my

so I going forward eventually I found my

so I going forward eventually I found my way back into conservation which I’m

way back into conservation which I’m

way back into conservation which I’m really grateful for and I wound up

really grateful for and I wound up

really grateful for and I wound up dealing with numerous species through

dealing with numerous species through

dealing with numerous species through numerous nonprofit outfits for me wild

numerous nonprofit outfits for me wild

numerous nonprofit outfits for me wild as an implicit part of who I am and how

as an implicit part of who I am and how

as an implicit part of who I am and how I function daily it is part of our

I function daily it is part of our

I function daily it is part of our biological and evolutionary development

biological and evolutionary development

biological and evolutionary development it is a part of our lineage it’s where

it is a part of our lineage it’s where

it is a part of our lineage it’s where we come from

we come from

we come from it is our past it is in our present and

it is our past it is in our present and

it is our past it is in our present and should jolly we’ll be a part of our

should jolly we’ll be a part of our

should jolly we’ll be a part of our future and that is why I do what I do

future and that is why I do what I do

future and that is why I do what I do because it is so important to me to

because it is so important to me to

because it is so important to me to evoke this connection that I feel on a

evoke this connection that I feel on a

evoke this connection that I feel on a cellular level in every individual I

cellular level in every individual I

cellular level in every individual I encounter every day it led me to dealing

encounter every day it led me to dealing

encounter every day it led me to dealing with ivory and

with ivory and

with ivory and horn and all of last year went by just

horn and all of last year went by just

horn and all of last year went by just tackling this one issue and try and tell

tackling this one issue and try and tell

tackling this one issue and try and tell the same story over and over again in as

the same story over and over again in as

the same story over and over again in as many ways as possible

many ways as possible

many ways as possible these were campaigns elephant voices

these were campaigns elephant voices

these were campaigns elephant voices Joyce booze organization dealing with

Joyce booze organization dealing with

Joyce booze organization dealing with poaching in Kenya so this particular

poaching in Kenya so this particular

poaching in Kenya so this particular campaign was supposed to cast a light on

campaign was supposed to cast a light on

campaign was supposed to cast a light on what’s happening with the Chinese

what’s happening with the Chinese

what’s happening with the Chinese consumer market being the largest

consumer market being the largest

consumer market being the largest stakeholder in this game it is a numbers

stakeholder in this game it is a numbers

stakeholder in this game it is a numbers game it is about tipping points money

game it is about tipping points money

game it is about tipping points money and time and time is running out at the

and time and time is running out at the

and time and time is running out at the cost of these animals so this particular

cost of these animals so this particular

cost of these animals so this particular campaign shows these two Chinese

campaign shows these two Chinese

campaign shows these two Chinese characters with spells China in Chinese

characters with spells China in Chinese

characters with spells China in Chinese the song GU and beneath that I’ve

the song GU and beneath that I’ve

the song GU and beneath that I’ve written stopped the trade every toss

written stopped the trade every toss

written stopped the trade every toss course the life this got Joyce thrown

course the life this got Joyce thrown

course the life this got Joyce thrown out of a TCM conference traditional

out of a TCM conference traditional

out of a TCM conference traditional Chinese medicine conference and she

Chinese medicine conference and she

Chinese medicine conference and she called me panicked Bing

called me panicked Bing

called me panicked Bing oh my gosh I can’t believe it had such a

oh my gosh I can’t believe it had such a

oh my gosh I can’t believe it had such a huge cry I’ll cry that I had to be

huge cry I’ll cry that I had to be

huge cry I’ll cry that I had to be basically evicted from the premises and

basically evicted from the premises and

basically evicted from the premises and she said I don’t know whether this was a

she said I don’t know whether this was a

she said I don’t know whether this was a good thing but after a lot of debate we

good thing but after a lot of debate we

good thing but after a lot of debate we realized it was a good thing because

realized it was a good thing because

realized it was a good thing because shortly after we started getting emails

shortly after we started getting emails

shortly after we started getting emails with images like this this was the less

with images like this this was the less

with images like this this was the less shocking image I got emails with people

shocking image I got emails with people

shocking image I got emails with people who had tattooed this onto their backs

who had tattooed this onto their backs

who had tattooed this onto their backs and arms I was surprised that a single

and arms I was surprised that a single

and arms I was surprised that a single artwork that I’d created could have such

artwork that I’d created could have such

artwork that I’d created could have such deep impact on people’s lives that they

deep impact on people’s lives that they

deep impact on people’s lives that they felt like it could extend their voice

felt like it could extend their voice

felt like it could extend their voice and empower who they were and what they

and empower who they were and what they

and empower who they were and what they stood for in the world so we started

stood for in the world so we started

stood for in the world so we started running these campaigns as open source

running these campaigns as open source

running these campaigns as open source anybody could print them out and use

anybody could print them out and use

anybody could print them out and use them any which way they felt was

them any which way they felt was

them any which way they felt was appropriate to get the story out there

appropriate to get the story out there

appropriate to get the story out there there were demonstrations completely

there were demonstrations completely

there were demonstrations completely decentralized organized by students

decentralized organized by students

decentralized organized by students schools and nonprofits around the world

schools and nonprofits around the world

schools and nonprofits around the world all carrying banners there were banners

all carrying banners there were banners

all carrying banners there were banners hanging outside people’s houses as

hanging outside people’s houses as

hanging outside people’s houses as bumper stickers and cars I would get

bumper stickers and cars I would get

bumper stickers and cars I would get images daily sent in and it was really

images daily sent in and it was really

images daily sent in and it was really quite lovely to see that these images

quite lovely to see that these images

quite lovely to see that these images could really have such a strong reach

could really have such a strong reach

could really have such a strong reach across the world which led me to finding

across the world which led me to finding

across the world which led me to finding ways to communicate the same story and

ways to communicate the same story and

ways to communicate the same story and as many media as possible as well as to

as many media as possible as well as to

as many media as possible as well as to tell every angle of the story so this is

tell every angle of the story so this is

tell every angle of the story so this is to cast a light on the terror attacks

to cast a light on the terror attacks

to cast a light on the terror attacks and the trade in firearms because

and the trade in firearms because

and the trade in firearms because illicit contraband does contribute to

illicit contraband does contribute to

illicit contraband does contribute to that

it’s also important to educate the

it’s also important to educate the Chinese demographic about how each task

Chinese demographic about how each task

Chinese demographic about how each task or rhino horn costs a life it does

or rhino horn costs a life it does

or rhino horn costs a life it does result in debt most Chinese people

result in debt most Chinese people

result in debt most Chinese people believe that the elephant tusk is like a

believe that the elephant tusk is like a

believe that the elephant tusk is like a tooth it just falls out and it’s picked

tooth it just falls out and it’s picked

tooth it just falls out and it’s picked up by somebody and delivered to the

up by somebody and delivered to the

up by somebody and delivered to the marketplace so I need to show this in a

marketplace so I need to show this in a

marketplace so I need to show this in a way in places where loads of ice would

way in places where loads of ice would

way in places where loads of ice would have access to these images we ran these

have access to these images we ran these

have access to these images we ran these on mass transport systems in China as

on mass transport systems in China as

on mass transport systems in China as well as on consumer magazines in

well as on consumer magazines in

well as on consumer magazines in partnership with WildAid African

partnership with WildAid African

partnership with WildAid African Wildlife Foundation and save our

Wildlife Foundation and save our

Wildlife Foundation and save our elephants because we weren’t a target

elephants because we weren’t a target

elephants because we weren’t a target people who had the purchasing power who

people who had the purchasing power who

people who had the purchasing power who could have immediate impact and what was

could have immediate impact and what was

could have immediate impact and what was happening on the field because when you

happening on the field because when you

happening on the field because when you kill the demand when you can stop the

kill the demand when you can stop the

kill the demand when you can stop the buying it stops the killing it’s not

buying it stops the killing it’s not

buying it stops the killing it’s not just important to educate people about

just important to educate people about

just important to educate people about what’s happening but also to cast light

what’s happening but also to cast light

what’s happening but also to cast light on on cultural consciousness and shift

on on cultural consciousness and shift

on on cultural consciousness and shift perspectives that are held from for

perspectives that are held from for

perspectives that are held from for extended periods of time and get those

extended periods of time and get those

extended periods of time and get those people to extend the empathy that they

people to extend the empathy that they

people to extend the empathy that they feel toward one thing toward yet other

feel toward one thing toward yet other

feel toward one thing toward yet other things so moving from the known to the

things so moving from the known to the

things so moving from the known to the unknown so these two campaigns which

unknown so these two campaigns which

unknown so these two campaigns which were run across China in the similar

were run across China in the similar

were run across China in the similar format and one mass transport as well as

format and one mass transport as well as

format and one mass transport as well as on billboards and magazines were to help

on billboards and magazines were to help

on billboards and magazines were to help the Chinese extend this pride that they

the Chinese extend this pride that they

the Chinese extend this pride that they feel in the conservation success that

feel in the conservation success that

feel in the conservation success that they’ve achieved with pandas in China to

they’ve achieved with pandas in China to

they’ve achieved with pandas in China to African wildlife hence the pandas of

African wildlife hence the pandas of

African wildlife hence the pandas of Africa it was run in a vocabulary they

Africa it was run in a vocabulary they

Africa it was run in a vocabulary they understood and it went viral in China

understood and it went viral in China

understood and it went viral in China which was a tremendous success because

which was a tremendous success because

which was a tremendous success because it was tweeted on on Weibo and an old

it was tweeted on on Weibo and an old

it was tweeted on on Weibo and an old local social media the Chinese adopted

local social media the Chinese adopted

local social media the Chinese adopted it as their own message because it was

it as their own message because it was

it as their own message because it was not targeting them and singling them out

not targeting them and singling them out

not targeting them and singling them out instead it was telling them you’ve done

instead it was telling them you’ve done

instead it was telling them you’ve done something well extend that positive

something well extend that positive

something well extend that positive attitude towards something else for me

attitude towards something else for me

attitude towards something else for me I’m haunted by this crisis I my dating

I’m haunted by this crisis I my dating

I’m haunted by this crisis I my dating life is kind of ruined by it because

life is kind of ruined by it because

life is kind of ruined by it because frankly when I go out on a date with a

frankly when I go out on a date with a

frankly when I go out on a date with a stranger I’m thinking all the while

stranger I’m thinking all the while

stranger I’m thinking all the while about one that’s lost every 15 minutes

about one that’s lost every 15 minutes

about one that’s lost every 15 minutes so by the time you get to dessert I’m

so by the time you get to dessert I’m

so by the time you get to dessert I’m like is this guy worth 6 elephants and

like is this guy worth 6 elephants and

like is this guy worth 6 elephants and when when you’re weighing at art like

when when you’re weighing at art like

when when you’re weighing at art like that it’s very hard to sit through that

that it’s very hard to sit through that

that it’s very hard to sit through that evening it also ends up affecting me

evening it also ends up affecting me

evening it also ends up affecting me during my sleep cycle it ruins my REM

during my sleep cycle it ruins my REM

during my sleep cycle it ruins my REM cycle continually or sometimes I

cycle continually or sometimes I

cycle continually or sometimes I actually end up strategizing solutions

actually end up strategizing solutions

actually end up strategizing solutions and taking notes while

and taking notes while

and taking notes while sleep with an iPhone by my bed or a

sleep with an iPhone by my bed or a

sleep with an iPhone by my bed or a notebook because I never know when a

notebook because I never know when a

notebook because I never know when a sketch is going to occur to me not to

sketch is going to occur to me not to

sketch is going to occur to me not to mention bathroom because if I wake up in

mention bathroom because if I wake up in

mention bathroom because if I wake up in the middle of the night and this was one

the middle of the night and this was one

the middle of the night and this was one particular situation is a sequence that

particular situation is a sequence that

particular situation is a sequence that actually unfolded one evening so I woke

actually unfolded one evening so I woke

actually unfolded one evening so I woke up at 3:00 in the morning went to the

up at 3:00 in the morning went to the

up at 3:00 in the morning went to the loo sat down and as I’m being I’m like

loo sat down and as I’m being I’m like

loo sat down and as I’m being I’m like looking out the door and I see a tile on

looking out the door and I see a tile on

looking out the door and I see a tile on the floor tree rings in this wooden tile

the floor tree rings in this wooden tile

the floor tree rings in this wooden tile and I’m immediately thinking about

and I’m immediately thinking about

and I’m immediately thinking about geological time and about the giant

geological time and about the giant

geological time and about the giant sequoia that I first encountered as a

sequoia that I first encountered as a

sequoia that I first encountered as a child in the British Natural History

child in the British Natural History

child in the British Natural History Museum about how these species and

Museum about how these species and

Museum about how these species and compare our stories and assimilate us in

compare our stories and assimilate us in

compare our stories and assimilate us in such a profound way this particular

such a profound way this particular

such a profound way this particular Sequoia rings is started out its life

Sequoia rings is started out its life

Sequoia rings is started out its life and 5:57 and from there moving forward

and 5:57 and from there moving forward

and 5:57 and from there moving forward it is assimilated the rise of Islam the

it is assimilated the rise of Islam the

it is assimilated the rise of Islam the spread of Christianity it has seen so

spread of Christianity it has seen so

spread of Christianity it has seen so much down to the birth and death of

much down to the birth and death of

much down to the birth and death of Gandhi you know and when we cut a tree

Gandhi you know and when we cut a tree

Gandhi you know and when we cut a tree like that down we’re cutting this huge

like that down we’re cutting this huge

like that down we’re cutting this huge part of our history down so when a

part of our history down so when a

part of our history down so when a species goes extinct it’s not just about

species goes extinct it’s not just about

species goes extinct it’s not just about that one individual or species that’s

that one individual or species that’s

that one individual or species that’s gone off our radar but about the fact

gone off our radar but about the fact

gone off our radar but about the fact that this huge part of our story is just

that this huge part of our story is just

that this huge part of our story is just gone missing and that is such a terrible

gone missing and that is such a terrible

gone missing and that is such a terrible loss to me so immediately got to the

loss to me so immediately got to the

loss to me so immediately got to the desk didn’t go back to bed

desk didn’t go back to bed

desk didn’t go back to bed so I’m sketching out a rhino juxtaposing

so I’m sketching out a rhino juxtaposing

so I’m sketching out a rhino juxtaposing the stree ring into it and then trying

the stree ring into it and then trying

the stree ring into it and then trying to find ways in which I can show how

to find ways in which I can show how

to find ways in which I can show how time is elapsing for the species so the

time is elapsing for the species so the

time is elapsing for the species so the primary horn became a santim of but a

primary horn became a santim of but a

primary horn became a santim of but a blood timer so every drop that falls is

blood timer so every drop that falls is

blood timer so every drop that falls is adding to that narrative of loss and the

adding to that narrative of loss and the

adding to that narrative of loss and the secondary horn is a metronome with a

secondary horn is a metronome with a

secondary horn is a metronome with a ak-47 going back and forth keeping count

ak-47 going back and forth keeping count

ak-47 going back and forth keeping count the eye of the Rhino has a clock that

the eye of the Rhino has a clock that

the eye of the Rhino has a clock that reads the second before midnight because

reads the second before midnight because

reads the second before midnight because if you compress geological time into 24

if you compress geological time into 24

if you compress geological time into 24 hours we came on to this planet a second

hours we came on to this planet a second

hours we came on to this planet a second before midnight and we’ve had this meant

before midnight and we’ve had this meant

before midnight and we’ve had this meant amount of impact changed the face of

amount of impact changed the face of

amount of impact changed the face of this planet within that second so how do

this planet within that second so how do

this planet within that second so how do I extend the same narrative onto yet

I extend the same narrative onto yet

I extend the same narrative onto yet other ideas and so this was about

other ideas and so this was about

other ideas and so this was about elephants hens burning off the ivory the

elephants hens burning off the ivory the

elephants hens burning off the ivory the stockpiles thinking about how that

stockpiles thinking about how that

stockpiles thinking about how that connects to China so incense clocks were

connects to China so incense clocks were

connects to China so incense clocks were what they used back in the day so

what they used back in the day so

what they used back in the day so burning of incense and then thinking

burning of incense and then thinking

burning of incense and then thinking about how the target swings back and

about how the target swings back and

about how the target swings back and forth just waiting for them to be called

forth just waiting for them to be called

forth just waiting for them to be called down moving that forward how can we roll

down moving that forward how can we roll

down moving that forward how can we roll this into a solution it’s about

this into a solution it’s about

this into a solution it’s about having a rise in our energy

having a rise in our energy

having a rise in our energy consciousness not just moving to new

consciousness not just moving to new

consciousness not just moving to new energy economies but also finding this

energy economies but also finding this

energy economies but also finding this deeper spiritual connection to nature to

deeper spiritual connection to nature to

deeper spiritual connection to nature to see if we have the capacity to rewilding

see if we have the capacity to rewilding

see if we have the capacity to rewilding disconnected despite living in the

disconnected despite living in the

disconnected despite living in the cities that we live in if there is an

cities that we live in if there is an

cities that we live in if there is an honest way in which we understand that

honest way in which we understand that

honest way in which we understand that the Rhino is a part of who we are that

the Rhino is a part of who we are that

the Rhino is a part of who we are that the elephant is a part of who we are and

the elephant is a part of who we are and

the elephant is a part of who we are and we cannot live without them in this

we cannot live without them in this

we cannot live without them in this world with us this particular campaign I

world with us this particular campaign I

world with us this particular campaign I ran in New York to raise funding it was

ran in New York to raise funding it was

ran in New York to raise funding it was crowd-sourced so every time a donor

crowd-sourced so every time a donor

crowd-sourced so every time a donor contributed to this particular campaign

contributed to this particular campaign

contributed to this particular campaign I would replace the graphically

I would replace the graphically

I would replace the graphically Illustrated hand with an actual human

Illustrated hand with an actual human

Illustrated hand with an actual human hand when he finished raising funding I

hand when he finished raising funding I

hand when he finished raising funding I had all the human hands out there and

had all the human hands out there and

had all the human hands out there and this is the power of us coming together

this is the power of us coming together

this is the power of us coming together all of this resulted in me getting a

all of this resulted in me getting a

all of this resulted in me getting a billboard up in Times Square on Broadway

billboard up in Times Square on Broadway

billboard up in Times Square on Broadway between 46 and 47 in partnership with

between 46 and 47 in partnership with

between 46 and 47 in partnership with loud sauce and March for Elephants for a

loud sauce and March for Elephants for a

loud sauce and March for Elephants for a month

month

month it ran 24/7 and I’m gonna play the spot

it ran 24/7 and I’m gonna play the spot

it ran 24/7 and I’m gonna play the spot for you

the acoustic scape for this particular

the acoustic scape for this particular animation was acquired from elephant

animation was acquired from elephant

animation was acquired from elephant listening project Katie Payne’s work

listening project Katie Payne’s work

listening project Katie Payne’s work this was an actual recording of a

this was an actual recording of a

this was an actual recording of a poaching incident in Gabon so you hear

poaching incident in Gabon so you hear

poaching incident in Gabon so you hear the shots being fired in the beginning

the shots being fired in the beginning

the shots being fired in the beginning the elephant’s groaning for coming to

the elephant’s groaning for coming to

the elephant’s groaning for coming to those shots and then you hear the

those shots and then you hear the

those shots and then you hear the poachers hacking into their faces and

poachers hacking into their faces and

poachers hacking into their faces and the sound of that

the sound of that

the sound of that that’s the ax hitting against the bone

that’s the ax hitting against the bone

that’s the ax hitting against the bone and also the tusks and you hear them

and also the tusks and you hear them

and also the tusks and you hear them groaning even after that’s because

groaning even after that’s because

groaning even after that’s because they’re live and conscious for this you

they’re live and conscious for this you

they’re live and conscious for this you actually see elephant’s in Africa

actually see elephant’s in Africa

actually see elephant’s in Africa stumbling about with completely caved in

stumbling about with completely caved in

stumbling about with completely caved in faces because they’ve eaten in with an

faces because they’ve eaten in with an

faces because they’ve eaten in with an axe and it’s still alive so you have to

axe and it’s still alive so you have to

axe and it’s still alive so you have to wait for that elephant to fall before

wait for that elephant to fall before

wait for that elephant to fall before you can even handle what’s happening

you can even handle what’s happening

you can even handle what’s happening with it so it’s a pretty grisly trade

with it so it’s a pretty grisly trade

with it so it’s a pretty grisly trade it’s really brutal and bloody oh by the

it’s really brutal and bloody oh by the

it’s really brutal and bloody oh by the way that particular campaign got over

way that particular campaign got over

way that particular campaign got over 1.5 million views that’s 1.5 million

1.5 million views that’s 1.5 million

1.5 million views that’s 1.5 million eyes that will reach Minds that were

eyes that will reach Minds that were

eyes that will reach Minds that were reached and hopefully changed in some

reached and hopefully changed in some

reached and hopefully changed in some way by that campaign I did have a lot of

way by that campaign I did have a lot of

way by that campaign I did have a lot of people come up to me and asked me what

people come up to me and asked me what

people come up to me and asked me what ivory was which was a little shocking so

ivory was which was a little shocking so

ivory was which was a little shocking so it’s the world we live in so the need to

it’s the world we live in so the need to

it’s the world we live in so the need to educate I cannot underscore that enough

educate I cannot underscore that enough

educate I cannot underscore that enough if you know transmit that knowledge it

if you know transmit that knowledge it

if you know transmit that knowledge it has to happen now use social media I

has to happen now use social media I

has to happen now use social media I mean taking a selfie is not just about

mean taking a selfie is not just about

mean taking a selfie is not just about about like who we are today but who we

about like who we are today but who we

about like who we are today but who we are has that power

are has that power

are has that power you know you becoming that selfie means

you know you becoming that selfie means

you know you becoming that selfie means that you have a stand in this world you

that you have a stand in this world you

that you have a stand in this world you have a place in this world and therefore

have a place in this world and therefore

have a place in this world and therefore you need to speak up through it use

you need to speak up through it use

you need to speak up through it use yourself as a vessel moving forward is

yourself as a vessel moving forward is

yourself as a vessel moving forward is much about the the megafauna that is

much about the the megafauna that is

much about the the megafauna that is going extinct because of our actions

going extinct because of our actions

going extinct because of our actions it’s also the habitat loss that’s

it’s also the habitat loss that’s

it’s also the habitat loss that’s resulting in compromised living

resulting in compromised living

resulting in compromised living situation for all of these incredible

situation for all of these incredible

situation for all of these incredible animals so this particular campaign who

animals so this particular campaign who

animals so this particular campaign who is illustrated in charcoal because the

is illustrated in charcoal because the

is illustrated in charcoal because the charcoal trade I don’t know how many of

charcoal trade I don’t know how many of

charcoal trade I don’t know how many of you know about this is pre rampant in

you know about this is pre rampant in

you know about this is pre rampant in African countries they fell over four

African countries they fell over four

African countries they fell over four hundred thousand acres in just Tanzania

hundred thousand acres in just Tanzania

hundred thousand acres in just Tanzania to produce charcoal because it’s the

to produce charcoal because it’s the

to produce charcoal because it’s the main energy source for most Tanzanian

main energy source for most Tanzanian

main energy source for most Tanzanian households that’s how they light their

households that’s how they light their

households that’s how they light their stoves because most Tanzanian households

stoves because most Tanzanian households

stoves because most Tanzanian households the majority of the population lives

the majority of the population lives

the majority of the population lives off-grid but this basically results in

off-grid but this basically results in

off-grid but this basically results in loss of habitat for

loss of habitat for

loss of habitat for the African wildlife cheetahs that are

the African wildlife cheetahs that are

the African wildlife cheetahs that are basically disintegrating before our very

basically disintegrating before our very

basically disintegrating before our very own eyes and these animals need a lot of

own eyes and these animals need a lot of

own eyes and these animals need a lot of space they need the acres to survive I

space they need the acres to survive I

space they need the acres to survive I was also in the sound Gary recently

was also in the sound Gary recently

was also in the sound Gary recently working with frankfurt zoological

working with frankfurt zoological

working with frankfurt zoological society very closely i got the

society very closely i got the

society very closely i got the opportunity to talk to poachers former

opportunity to talk to poachers former

opportunity to talk to poachers former poachers and also installed this mural

poachers and also installed this mural

poachers and also installed this mural in the frankfurt office and sarin era

in the frankfurt office and sarin era

in the frankfurt office and sarin era the mural actually speaks to how i embed

the mural actually speaks to how i embed

the mural actually speaks to how i embed data into a particular artwork because

data into a particular artwork because

data into a particular artwork because the composition is not just about

the composition is not just about

the composition is not just about creating something beautiful but about

creating something beautiful but about

creating something beautiful but about how how much information I can embed in

how how much information I can embed in

how how much information I can embed in a given layout in this particular case I

a given layout in this particular case I

a given layout in this particular case I wanted to show the Serengeti highway

wanted to show the Serengeti highway

wanted to show the Serengeti highway coming up I wanted to cast a light on

coming up I wanted to cast a light on

coming up I wanted to cast a light on demographic momentum in the upcoming

demographic momentum in the upcoming

demographic momentum in the upcoming years because if you if you look at the

years because if you if you look at the

years because if you if you look at the skyline that I had Ellis trated you can

skyline that I had Ellis trated you can

skyline that I had Ellis trated you can actually see from 12 million of the

actually see from 12 million of the

actually see from 12 million of the population when it picks that Empire

population when it picks that Empire

population when it picks that Empire State is going to be a 200 million just

State is going to be a 200 million just

State is going to be a 200 million just in Tanzania where is this population

in Tanzania where is this population

in Tanzania where is this population going to go and how is infrastructure

going to go and how is infrastructure

going to go and how is infrastructure going to develop in the coming years and

going to develop in the coming years and

going to develop in the coming years and how we’re going to stop the wild from

how we’re going to stop the wild from

how we’re going to stop the wild from getting infringed Frank fenced in and

getting infringed Frank fenced in and

getting infringed Frank fenced in and fragmented like it has everywhere else

fragmented like it has everywhere else

fragmented like it has everywhere else in the world so these are the questions

in the world so these are the questions

in the world so these are the questions I wake up to every day and the reason

I wake up to every day and the reason

I wake up to every day and the reason why I do campaign after campaign image

why I do campaign after campaign image

why I do campaign after campaign image after image day in and day out is

after image day in and day out is

after image day in and day out is because I want to change the one thing

because I want to change the one thing

because I want to change the one thing that I know will have the most impact in

that I know will have the most impact in

that I know will have the most impact in the world around me and that’s you thank

the world around me and that’s you thank

the world around me and that’s you thank you

”

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