alright so welcome back everybody doing another session super excited to have a
another session super excited to have a
another session super excited to have a new face on the channel the gastro nerd
new face on the channel the gastro nerd
new face on the channel the gastro nerd fellow youtuber and worth the same
fellow youtuber and worth the same
fellow youtuber and worth the same agency in New York where are you
agency in New York where are you
agency in New York where are you actually based I’m New York City born in
actually based I’m New York City born in
actually based I’m New York City born in New York okay I mean I’m in Toronto but
New York okay I mean I’m in Toronto but
New York okay I mean I’m in Toronto but we’re both with to market media that is
we’re both with to market media that is
we’re both with to market media that is based in New York so we’re going to talk
based in New York so we’re going to talk
based in New York so we’re going to talk about her channel and try to give her
about her channel and try to give her
about her channel and try to give her some advice and hopefully you guys learn
some advice and hopefully you guys learn
some advice and hopefully you guys learn in the process as well so Castro nerd
in the process as well so Castro nerd
in the process as well so Castro nerd you want to give a quick intro what the
you want to give a quick intro what the
you want to give a quick intro what the channel is all about yeah hi thanks Evan
channel is all about yeah hi thanks Evan
channel is all about yeah hi thanks Evan thanks for having me yeah gasser nerd is
thanks for having me yeah gasser nerd is
thanks for having me yeah gasser nerd is about feeding your inner food nerd and
about feeding your inner food nerd and
about feeding your inner food nerd and using fun nerdy tricks and tips to
using fun nerdy tricks and tips to
using fun nerdy tricks and tips to really like you know pimp everyday foods
really like you know pimp everyday foods
really like you know pimp everyday foods and make the kitchen more accessible and
and make the kitchen more accessible and
and make the kitchen more accessible and more fun cool and so so the channels
more fun cool and so so the channels
more fun cool and so so the channels gasps from there you guys can check it
gasps from there you guys can check it
gasps from there you guys can check it out i’ll put in the description below to
out i’ll put in the description below to
out i’ll put in the description below to what tell me about the channel you’re
what tell me about the channel you’re
what tell me about the channel you’re early yes Lawrence struggles yeah I’m a
early yes Lawrence struggles yeah I’m a
early yes Lawrence struggles yeah I’m a classically trained chef i worked at
classically trained chef i worked at
classically trained chef i worked at some two Michelin star restaurants I
some two Michelin star restaurants I
some two Michelin star restaurants I currently work as a private chef but my
currently work as a private chef but my
currently work as a private chef but my fascination with the food world is
fascination with the food world is
fascination with the food world is really the nerdy side the history in the
really the nerdy side the history in the
really the nerdy side the history in the mysteries behind everyday ingredients
mysteries behind everyday ingredients
mysteries behind everyday ingredients and how if we better understand them
and how if we better understand them
and how if we better understand them they’re actually they teach us how to
they’re actually they teach us how to
they’re actually they teach us how to become better cooks and the better you
become better cooks and the better you
become better cooks and the better you understand where your foods coming from
understand where your foods coming from
understand where your foods coming from and what it does the better we can cook
and what it does the better we can cook
and what it does the better we can cook with them and the more we can also
with them and the more we can also
with them and the more we can also appreciate them so the goal with the
appreciate them so the goal with the
appreciate them so the goal with the gastro nerd is to really teach you and
gastro nerd is to really teach you and
gastro nerd is to really teach you and get you as excite you know cited about
get you as excite you know cited about
get you as excite you know cited about all the nerdy sides of foods and maybe
all the nerdy sides of foods and maybe
all the nerdy sides of foods and maybe some cheesy food puns to my favorite
some cheesy food puns to my favorite
some cheesy food puns to my favorite yesterday I came up with a good one um
yesterday I came up with a good one um
yesterday I came up with a good one um what did the cucumbers say when he fell
what did the cucumbers say when he fell
what did the cucumbers say when he fell in the vinegar okay I don’t know help
in the vinegar okay I don’t know help
in the vinegar okay I don’t know help i’m in a pickle so that’s that’s sort of
i’m in a pickle so that’s that’s sort of
i’m in a pickle so that’s that’s sort of a baseline for my humor I made that up
a baseline for my humor I made that up
a baseline for my humor I made that up so yeah it’s fun kind of just it’s
so yeah it’s fun kind of just it’s
so yeah it’s fun kind of just it’s supposed to be like the quirkier it’s so
supposed to be like the quirkier it’s so
supposed to be like the quirkier it’s so much of food today you know obviously
much of food today you know obviously
much of food today you know obviously foods really hot it’s really fun but um
foods really hot it’s really fun but um
foods really hot it’s really fun but um my struggle is with a lot of stuff on
my struggle is with a lot of stuff on
my struggle is with a lot of stuff on YouTube especially and you know other
YouTube especially and you know other
YouTube especially and you know other major networks is that people don’t
major networks is that people don’t
major networks is that people don’t really explain why you’re cooking food
really explain why you’re cooking food
really explain why you’re cooking food certain ways why are using certain
certain ways why are using certain
certain ways why are using certain ingredients and what you’re doing and
ingredients and what you’re doing and
ingredients and what you’re doing and that’s really what I aim to do is to
that’s really what I aim to do is to
that’s really what I aim to do is to really educate but do it
really educate but do it
really educate but do it and it should be fun so you know my
and it should be fun so you know my
and it should be fun so you know my first thought is do people care enough
first thought is do people care enough
first thought is do people care enough like do people care did they care about
like do people care did they care about
like do people care did they care about the history do they care about the
the history do they care about the
the history do they care about the origin um because I’ve watched the
origin um because I’ve watched the
origin um because I’ve watched the number of cooking channels I’m not I’m
number of cooking channels I’m not I’m
number of cooking channels I’m not I’m not I’m not a cook I’m not the cook in
not I’m not a cook I’m not the cook in
not I’m not a cook I’m not the cook in the family brandy stretch um but do they
the family brandy stretch um but do they
the family brandy stretch um but do they care enough about uh about that like is
care enough about uh about that like is
care enough about uh about that like is it important enough the history the
it important enough the history the
it important enough the history the people care these days like they’re
people care these days like they’re
people care these days like they’re watching a youtube video to the care
watching a youtube video to the care
watching a youtube video to the care well it’s not to be fair it’s on a long
well it’s not to be fair it’s on a long
well it’s not to be fair it’s on a long history lesson the idea is it’s like a
history lesson the idea is it’s like a
history lesson the idea is it’s like a fun fact and so I mean if you think
fun fact and so I mean if you think
fun fact and so I mean if you think about so much of what’s exciting and uh
about so much of what’s exciting and uh
about so much of what’s exciting and uh thrilla are out so much so much fun
thrilla are out so much so much fun
thrilla are out so much so much fun media online it’s just like a quick
media online it’s just like a quick
media online it’s just like a quick tidbit and something to infuse that dish
tidbit and something to infuse that dish
tidbit and something to infuse that dish so if you’re like eating a piece of
so if you’re like eating a piece of
so if you’re like eating a piece of Parmesan cheese it’s shaved over your
Parmesan cheese it’s shaved over your
Parmesan cheese it’s shaved over your salad or like oh I didn’t realize
salad or like oh I didn’t realize
salad or like oh I didn’t realize Parmesan cheese was originally made by
Parmesan cheese was originally made by
Parmesan cheese was originally made by monks like that’s like a oh so it’s not
monks like that’s like a oh so it’s not
monks like that’s like a oh so it’s not necessarily the long history which I can
necessarily the long history which I can
necessarily the long history which I can imagine most people don’t want to read a
imagine most people don’t want to read a
imagine most people don’t want to read a thousand-page book on the history of
thousand-page book on the history of
thousand-page book on the history of Parmesan cheese so I I might enjoy it
Parmesan cheese so I I might enjoy it
Parmesan cheese so I I might enjoy it but it’s decided to take that distill it
but it’s decided to take that distill it
but it’s decided to take that distill it down to one really cool thing that would
down to one really cool thing that would
down to one really cool thing that would give you another layer of flavor and
give you another layer of flavor and
give you another layer of flavor and appreciation for a dish or enjoyed it
appreciation for a dish or enjoyed it
appreciation for a dish or enjoyed it okay and so do you have that kind of
okay and so do you have that kind of
okay and so do you have that kind of theme like fun fact about cheese is
theme like fun fact about cheese is
theme like fun fact about cheese is excellent okay hope you like gastro
excellent okay hope you like gastro
excellent okay hope you like gastro facts like nerd facts and I recently
facts like nerd facts and I recently
facts like nerd facts and I recently just filmed a couple videos about how to
just filmed a couple videos about how to
just filmed a couple videos about how to pimp your kitchen pimp different like
pimp your kitchen pimp different like
pimp your kitchen pimp different like everyday meals by using like fun nerd
everyday meals by using like fun nerd
everyday meals by using like fun nerd facts like for example i just made
facts like for example i just made
facts like for example i just made grilled cheese with Swiss cheese and fig
grilled cheese with Swiss cheese and fig
grilled cheese with Swiss cheese and fig jam so instead of take a regular grilled
jam so instead of take a regular grilled
jam so instead of take a regular grilled cheese that everyone probably I hope I
cheese that everyone probably I hope I
cheese that everyone probably I hope I hope at least you know how to make and I
hope at least you know how to make and I
hope at least you know how to make and I know like my brother doesn’t know how to
know like my brother doesn’t know how to
know like my brother doesn’t know how to cook at all but if he can make that then
cook at all but if he can make that then
cook at all but if he can make that then it’s usually my baseline but but taking
it’s usually my baseline but but taking
it’s usually my baseline but but taking something like fig jam that you can just
something like fig jam that you can just
something like fig jam that you can just buy in the store and fig works really
buy in the store and fig works really
buy in the store and fig works really well with cheese and understanding that
well with cheese and understanding that
well with cheese and understanding that together and then just grilling it and
together and then just grilling it and
together and then just grilling it and it becomes a totally different sandwich
it becomes a totally different sandwich
it becomes a totally different sandwich it looks artisanal and fancy and it
it looks artisanal and fancy and it
it looks artisanal and fancy and it takes the same in that time so just
takes the same in that time so just
takes the same in that time so just little fun facts like that just things
little fun facts like that just things
little fun facts like that just things that you know understanding what things
that you know understanding what things
that you know understanding what things work together and just different
work together and just different
work together and just different techniques and different fun sheets and
techniques and different fun sheets and
techniques and different fun sheets and tricks it is to make the kitchen more
tricks it is to make the kitchen more
tricks it is to make the kitchen more approachable less scary and
approachable less scary and
approachable less scary and knowledge is power whether you want it
knowledge is power whether you want it
knowledge is power whether you want it or not once you got you know something
or not once you got you know something
or not once you got you know something people who watch my videos tell me like
people who watch my videos tell me like
people who watch my videos tell me like oh I never thought to do that and now I
oh I never thought to do that and now I
oh I never thought to do that and now I do it all the time and whatever I make
do it all the time and whatever I make
do it all the time and whatever I make tastes so much better because of it cool
tastes so much better because of it cool
tastes so much better because of it cool welcome Roberto he’s getting some
welcome Roberto he’s getting some
welcome Roberto he’s getting some shoutouts there in the comments um yeah
shoutouts there in the comments um yeah
shoutouts there in the comments um yeah and the audience is your room for
and the audience is your room for
and the audience is your room for younger audience in for people like your
younger audience in for people like your
younger audience in for people like your age like your brother or me who don’t
age like your brother or me who don’t
age like your brother or me who don’t know how to cook or you’re even for
know how to cook or you’re even for
know how to cook or you’re even for people who who do and want to get better
people who who do and want to get better
people who who do and want to get better yeah that’s everybody I think um yeah
yeah that’s everybody I think um yeah
yeah that’s everybody I think um yeah definitely my generation doesn’t have a
definitely my generation doesn’t have a
definitely my generation doesn’t have a current voice that really can speak and
current voice that really can speak and
current voice that really can speak and really educate people in the kitchen so
really educate people in the kitchen so
really educate people in the kitchen so I’m looking to you know if I want to be
I’m looking to you know if I want to be
I’m looking to you know if I want to be the next to Martha um that’d be great
the next to Martha um that’d be great
the next to Martha um that’d be great too but yeah definitely and but you know
too but yeah definitely and but you know
too but yeah definitely and but you know everyone everyone wants to learn
everyone everyone wants to learn
everyone everyone wants to learn everyone’s into food and I don’t I try
everyone’s into food and I don’t I try
everyone’s into food and I don’t I try not to alienate any particular crowd but
not to alienate any particular crowd but
not to alienate any particular crowd but I think I have a certain sassy silly
I think I have a certain sassy silly
I think I have a certain sassy silly sense of humor that definitely is
sense of humor that definitely is
sense of humor that definitely is appealing to my my age demographic cool
appealing to my my age demographic cool
appealing to my my age demographic cool and then so what’s the challenge and
and then so what’s the challenge and
and then so what’s the challenge and getting the channel growing and views
getting the channel growing and views
getting the channel growing and views and comments and the growth what are the
and comments and the growth what are the
and comments and the growth what are the problems you’re facing right now um I i
problems you’re facing right now um I i
problems you’re facing right now um I i guess i started doing all this by myself
guess i started doing all this by myself
guess i started doing all this by myself and I have very little social media
and I have very little social media
and I have very little social media background other than what I’ve sort of
background other than what I’ve sort of
background other than what I’ve sort of picked up on the road and figured out so
picked up on the road and figured out so
picked up on the road and figured out so just figuring out I’d love to some tips
just figuring out I’d love to some tips
just figuring out I’d love to some tips on better ways to post my videos someone
on better ways to post my videos someone
on better ways to post my videos someone once told me you know just to post one
once told me you know just to post one
once told me you know just to post one video every day for two weeks and
video every day for two weeks and
video every day for two weeks and that’ll help with like where you place
that’ll help with like where you place
that’ll help with like where you place in the searches I see videos that not to
in the searches I see videos that not to
in the searches I see videos that not to say my videos are the VL end all but I
say my videos are the VL end all but I
say my videos are the VL end all but I certainly think they’re more
certainly think they’re more
certainly think they’re more entertaining than other equivalent
entertaining than other equivalent
entertaining than other equivalent versions of them that have many more
versions of them that have many more
versions of them that have many more hits than I do and it’s not necessarily
hits than I do and it’s not necessarily
hits than I do and it’s not necessarily because I think I don’t know if they’ve
because I think I don’t know if they’ve
because I think I don’t know if they’ve just been around longer and the way that
just been around longer and the way that
just been around longer and the way that they placed in the way they tag certain
they placed in the way they tag certain
they placed in the way they tag certain things like something like how to tag
things like something like how to tag
things like something like how to tag something that would be really helpful
something that would be really helpful
something that would be really helpful cool ok so I would come from two
cool ok so I would come from two
cool ok so I would come from two different approaches one is the content
different approaches one is the content
different approaches one is the content itself and the second is the the
itself and the second is the the
itself and the second is the the analytics and the data like one is the
analytics and the data like one is the
analytics and the data like one is the heart and the other is the head and in
heart and the other is the head and in
heart and the other is the head and in turn was thinking about the heart it’s I
turn was thinking about the heart it’s I
turn was thinking about the heart it’s I watched some of the videos and I watch a
watched some of the videos and I watch a
watched some of the videos and I watch a story you know I didn’t know that you
story you know I didn’t know that you
story you know I didn’t know that you were classically trained chef right I
were classically trained chef right I
were classically trained chef right I didn’t know what your background while
didn’t know what your background while
didn’t know what your background while as if it was in the intro video I missed
as if it was in the intro video I missed
as if it was in the intro video I missed it and it can sometimes be I thinking
it and it can sometimes be I thinking
it and it can sometimes be I thinking work on the pitch right I’m just making
work on the pitch right I’m just making
work on the pitch right I’m just making it consistent the same kind of things
it consistent the same kind of things
it consistent the same kind of things and I get you’re figuring out and you
and I get you’re figuring out and you
and I get you’re figuring out and you know it’s not quite a consistent format
know it’s not quite a consistent format
know it’s not quite a consistent format for each video yet because you’re still
for each video yet because you’re still
for each video yet because you’re still playing with it but something quick at
playing with it but something quick at
playing with it but something quick at the beginning and if you name a gastro
the beginning and if you name a gastro
the beginning and if you name a gastro factor would ever think i think that
factor would ever think i think that
factor would ever think i think that would that would be helpful but in terms
would that would be helpful but in terms
would that would be helpful but in terms of look at the analytic side titles
of look at the analytic side titles
of look at the analytic side titles matter i think i wonder if the title
matter i think i wonder if the title
matter i think i wonder if the title might be a little misleading like I
might be a little misleading like I
might be a little misleading like I wonder if if people are looking for
wonder if if people are looking for
wonder if if people are looking for recipes if they’re going to get what
recipes if they’re going to get what
recipes if they’re going to get what they’re after for by looking at your
they’re after for by looking at your
they’re after for by looking at your channel right like are they coming for
channel right like are they coming for
channel right like are they coming for recipes or they come for entertainment
recipes or they come for entertainment
recipes or they come for entertainment oh they’re going for that mix when
oh they’re going for that mix when
oh they’re going for that mix when you’re looking on the back end if your
you’re looking on the back end if your
you’re looking on the back end if your analytics you want to see where the
analytics you want to see where the
analytics you want to see where the watch time is so the way the YouTube
watch time is so the way the YouTube
watch time is so the way the YouTube analytics works the youtube views work
analytics works the youtube views work
analytics works the youtube views work at guests showing up and ranking a new
at guests showing up and ranking a new
at guests showing up and ranking a new video will rank fairly easily at the
video will rank fairly easily at the
video will rank fairly easily at the start especially if you have some kind
start especially if you have some kind
start especially if you have some kind of traction but then it’s all about
of traction but then it’s all about
of traction but then it’s all about watch time so at the beginning it’s all
watch time so at the beginning it’s all
watch time so at the beginning it’s all about the title it’s all about what’s in
about the title it’s all about what’s in
about the title it’s all about what’s in your description you have decent titles
your description you have decent titles
your description you have decent titles you have some descriptions in there you
you have some descriptions in there you
you have some descriptions in there you could put the recipe I don’t remember
could put the recipe I don’t remember
could put the recipe I don’t remember seeing if the recipe you put the recipe
seeing if the recipe you put the recipe
seeing if the recipe you put the recipe in the lab you can put it in or you can
in the lab you can put it in or you can
in the lab you can put it in or you can use it as a lead gen to your website I
use it as a lead gen to your website I
use it as a lead gen to your website I like to get the recipe come check me out
like to get the recipe come check me out
like to get the recipe come check me out at gastrin or calm and then that’s a
at gastrin or calm and then that’s a
at gastrin or calm and then that’s a sign up for your newsletter so kind of
sign up for your newsletter so kind of
sign up for your newsletter so kind of optional uh so the early like the first
optional uh so the early like the first
optional uh so the early like the first two weeks of a video’s existence it’s
two weeks of a video’s existence it’s
two weeks of a video’s existence it’s that’s what YouTube is looking at
that’s what YouTube is looking at
that’s what YouTube is looking at they’re looking at does it hit these
they’re looking at does it hit these
they’re looking at does it hit these keywords and they start ranking for
keywords and they start ranking for
keywords and they start ranking for those after that it’s all about the
those after that it’s all about the
those after that it’s all about the watch time and relevancy so they’ll look
watch time and relevancy so they’ll look
watch time and relevancy so they’ll look at YouTube’s goal is to have people stay
at YouTube’s goal is to have people stay
at YouTube’s goal is to have people stay on YouTube for as long as possible right
on YouTube for as long as possible right
on YouTube for as long as possible right they want people to spend their entire
they want people to spend their entire
they want people to spend their entire day on youtube so if you’re part of that
day on youtube so if you’re part of that
day on youtube so if you’re part of that then they’re gonna they’re going to rank
then they’re gonna they’re going to rank
then they’re gonna they’re going to rank your videos higher and if you’re sending
your videos higher and if you’re sending
your videos higher and if you’re sending people away then you’re going to not
people away then you’re going to not
people away then you’re going to not rank as much so what you should be doing
rank as much so what you should be doing
rank as much so what you should be doing is on your different series look at the
is on your different series look at the
is on your different series look at the watch time for all your different videos
watch time for all your different videos
watch time for all your different videos and see where our people tuning out
and see where our people tuning out
and see where our people tuning out right so it starts at one hundred
right so it starts at one hundred
right so it starts at one hundred percent and then it drops to zero at the
percent and then it drops to zero at the
percent and then it drops to zero at the end and you’ll see a graph like going
end and you’ll see a graph like going
end and you’ll see a graph like going down and then you may have some spikes
down and then you may have some spikes
down and then you may have some spikes up and down there’s absolute and is
up and down there’s absolute and is
up and down there’s absolute and is relative I prefer looking at the
relative I prefer looking at the
relative I prefer looking at the relative which basically means ok you
relative which basically means ok you
relative which basically means ok you have you know how to be a great dinner
have you know how to be a great dinner
have you know how to be a great dinner guest that’s a three minute and 19
guest that’s a three minute and 19
guest that’s a three minute and 19 second long video it’ll put you against
second long video it’ll put you against
second long video it’ll put you against other videos there are three minutes in
other videos there are three minutes in
other videos there are three minutes in 19 seconds long and it will show how
19 seconds long and it will show how
19 seconds long and it will show how much do you capture the attention of
much do you capture the attention of
much do you capture the attention of your audience I know they click in a way
your audience I know they click in a way
your audience I know they click in a way and you can see this is what my honest
and you can see this is what my honest
and you can see this is what my honest really cares about this is where I am
really cares about this is where I am
really cares about this is where I am you know gaining traction just like
you know gaining traction just like
you know gaining traction just like those when you watch the presidential
those when you watch the presidential
those when you watch the presidential debates the live tracking audience and
debates the live tracking audience and
debates the live tracking audience and you see oh you know Trump said this and
you see oh you know Trump said this and
you see oh you know Trump said this and so he gets a spike and so you’ll start
so he gets a spike and so you’ll start
so he gets a spike and so you’ll start to see where people what they really
to see where people what they really
to see where people what they really love about your channel and what they
love about your channel and what they
love about your channel and what they don’t were you losing them and it can
don’t were you losing them and it can
don’t were you losing them and it can give you some insights into what you can
give you some insights into what you can
give you some insights into what you can do to fix it right what series are
do to fix it right what series are
do to fix it right what series are working well what Sirius’s aren’t so the
working well what Sirius’s aren’t so the
working well what Sirius’s aren’t so the longer term is all going to be about
longer term is all going to be about
longer term is all going to be about that wash time and relevancy the short
that wash time and relevancy the short
that wash time and relevancy the short first two weeks little google youtube
first two weeks little google youtube
first two weeks little google youtube doesn’t know what to do with the video
doesn’t know what to do with the video
doesn’t know what to do with the video so they use the keywords in the tags and
so they use the keywords in the tags and
so they use the keywords in the tags and description but after that two-week
description but after that two-week
description but after that two-week window it’s it’s almost irrelevant
window it’s it’s almost irrelevant
window it’s it’s almost irrelevant especially if you’re getting down to the
especially if you’re getting down to the
especially if you’re getting down to the tags doesn’t make a huge difference
tags doesn’t make a huge difference
tags doesn’t make a huge difference anymore and there any initial tags other
anymore and there any initial tags other
anymore and there any initial tags other than i mean yeah i tried i go for a lot
than i mean yeah i tried i go for a lot
than i mean yeah i tried i go for a lot of the obvious ones that fit in with
of the obvious ones that fit in with
of the obvious ones that fit in with what my video is about and what it could
what my video is about and what it could
what my video is about and what it could possibly be connected to yeah so when
possibly be connected to yeah so when
possibly be connected to yeah so when you’re doing your keyword research at
you’re doing your keyword research at
you’re doing your keyword research at the start different people have
the start different people have
the start different people have different methods that they like to use
different methods that they like to use
different methods that they like to use what i like using is the youtube search
what i like using is the youtube search
what i like using is the youtube search bar itself so if you go to youtube at
bar itself so if you go to youtube at
bar itself so if you go to youtube at the top does that search bar I’m would
the top does that search bar I’m would
the top does that search bar I’m would type in one of the keywords so if you’re
type in one of the keywords so if you’re
type in one of the keywords so if you’re doing what do you have oatmeal chocolate
doing what do you have oatmeal chocolate
doing what do you have oatmeal chocolate chip cookies right you could type in
chip cookies right you could type in
chip cookies right you could type in oatmeal and then see what other keyword
oatmeal and then see what other keyword
oatmeal and then see what other keyword suggestions are coming up right you’ll
suggestions are coming up right you’ll
suggestions are coming up right you’ll see what what YouTube thinks are are
see what what YouTube thinks are are
see what what YouTube thinks are are relevant topics that people are
relevant topics that people are
relevant topics that people are searching for and it may give you an
searching for and it may give you an
searching for and it may give you an idea of what to call the video but also
idea of what to call the video but also
idea of what to call the video but also what other videos that you should be
what other videos that you should be
what other videos that you should be typing in this is based on youtube
typing in this is based on youtube
typing in this is based on youtube search preferences right people are
search preferences right people are
search preferences right people are actually searching this in
actually searching this in
actually searching this in and so those are good keyword topics
and so those are good keyword topics
and so those are good keyword topics definitely put in your title and put in
definitely put in your title and put in
definitely put in your title and put in your description and tags a challenge
your description and tags a challenge
your description and tags a challenge the challenges you don’t want to just be
the challenges you don’t want to just be
the challenges you don’t want to just be all keyword stuffing right if it’s just
all keyword stuffing right if it’s just
all keyword stuffing right if it’s just keyword keyword keyword then it’s not
keyword keyword keyword then it’s not
keyword keyword keyword then it’s not really going to help you um another
really going to help you um another
really going to help you um another tactic with the with the tags are look
tactic with the with the tags are look
tactic with the with the tags are look at a cop and look at a popular video
at a cop and look at a popular video
at a cop and look at a popular video that’s already ranking really well so if
that’s already ranking really well so if
that’s already ranking really well so if i type in quinoa fried rice like you
i type in quinoa fried rice like you
i type in quinoa fried rice like you have there ah who’s the number one
have there ah who’s the number one
have there ah who’s the number one ranking video for that and people will
ranking video for that and people will
ranking video for that and people will often mimic and copy the tags that are
often mimic and copy the tags that are
often mimic and copy the tags that are from that video so hopefully it’ll show
from that video so hopefully it’ll show
from that video so hopefully it’ll show up they’ll show up that video and then
up they’ll show up that video and then
up they’ll show up that video and then they’ll show your video or if somebody
they’ll show your video or if somebody
they’ll show your video or if somebody watches that video then they’ll watch
watches that video then they’ll watch
watches that video then they’ll watch your video as well a couple other things
your video as well a couple other things
your video as well a couple other things you know things like thumbnails super
you know things like thumbnails super
you know things like thumbnails super important yeah I’m working on making
important yeah I’m working on making
important yeah I’m working on making better thumbnails because those are you
better thumbnails because those are you
better thumbnails because those are you have any tips to better thumbnails I
have any tips to better thumbnails I
have any tips to better thumbnails I know you have a very consistent
know you have a very consistent
know you have a very consistent thumbnail format oh yeah I like the font
thumbnail format oh yeah I like the font
thumbnail format oh yeah I like the font I like having text on there you can play
I like having text on there you can play
I like having text on there you can play with it to see if you like it or not but
with it to see if you like it or not but
with it to see if you like it or not but I like having text I’d make it bigger
I like having text I’d make it bigger
I like having text I’d make it bigger because it’s hard to read mhmmm your
because it’s hard to read mhmmm your
because it’s hard to read mhmmm your logo and name is super hard to see yeah
logo and name is super hard to see yeah
logo and name is super hard to see yeah I just I had someone I recently
I just I had someone I recently
I just I had someone I recently recreated a new logo so I’m gonna be
recreated a new logo so I’m gonna be
recreated a new logo so I’m gonna be using that ok gastro nerds I does it say
using that ok gastro nerds I does it say
using that ok gastro nerds I does it say presents I can’t even read it yeah
presents I can’t even read it yeah
presents I can’t even read it yeah person ok presents gastro school or gaps
person ok presents gastro school or gaps
person ok presents gastro school or gaps for adventures um and I’m assuming these
for adventures um and I’m assuming these
for adventures um and I’m assuming these are ongoing series like after school’s a
are ongoing series like after school’s a
are ongoing series like after school’s a serious gastric venture as a series yeah
serious gastric venture as a series yeah
serious gastric venture as a series yeah ok you’re different playlists ok and you
ok you’re different playlists ok and you
ok you’re different playlists ok and you set them up as playlist yeah ok perfect
set them up as playlist yeah ok perfect
set them up as playlist yeah ok perfect um the way I handle it is i have little
um the way I handle it is i have little
um the way I handle it is i have little logos for each one too so i have on each
logos for each one too so i have on each
logos for each one too so i have on each video i have my my plane logo and then I
video i have my my plane logo and then I
video i have my my plane logo and then I have another logo next to it that
have another logo next to it that
have another logo next to it that represents the theme um so you know
represents the theme um so you know
represents the theme um so you know entertaining might be a little bottle of
entertaining might be a little bottle of
entertaining might be a little bottle of wine school might be you know a plus on
wine school might be you know a plus on
wine school might be you know a plus on a paper you know whatever you you don’t
a paper you know whatever you you don’t
a paper you know whatever you you don’t have to but I find that helpful as
have to but I find that helpful as
have to but I find that helpful as visual markers instead of making people
visual markers instead of making people
visual markers instead of making people read you could do different colors play
read you could do different colors play
read you could do different colors play around with it so that one color is for
around with it so that one color is for
around with it so that one color is for this theme one colors for that theme you
this theme one colors for that theme you
this theme one colors for that theme you may want to in the video itself while
may want to in the video itself while
may want to in the video itself while you’re filming it think about what the
you’re filming it think about what the
you’re filming it think about what the thumbnail is going to be most often it’s
thumbnail is going to be most often it’s
thumbnail is going to be most often it’s the food if you look at cooking channels
the food if you look at cooking channels
the food if you look at cooking channels it’s usually the food a beautiful
it’s usually the food a beautiful
it’s usually the food a beautiful picture of the food your thing is not
picture of the food your thing is not
picture of the food your thing is not necessarily about the beautiful food yet
necessarily about the beautiful food yet
necessarily about the beautiful food yet because the the you know the way to
because the the you know the way to
because the the you know the way to stand out for you is going to be harder
stand out for you is going to be harder
stand out for you is going to be harder in that field because people spend a lot
in that field because people spend a lot
in that field because people spend a lot of money on the lighting and making it
of money on the lighting and making it
of money on the lighting and making it look really nice and yours you know
look really nice and yours you know
look really nice and yours you know might be in the kitchen little dark but
might be in the kitchen little dark but
might be in the kitchen little dark but you can add the extra fun sassy you know
you can add the extra fun sassy you know
you can add the extra fun sassy you know nerdy component to it so I would be
nerdy component to it so I would be
nerdy component to it so I would be thinking about the thumbnail while
thinking about the thumbnail while
thinking about the thumbnail while you’re filming not afterwards yeah yeah
you’re filming not afterwards yeah yeah
you’re filming not afterwards yeah yeah in the recent videos I did we yeah we
in the recent videos I did we yeah we
in the recent videos I did we yeah we included a thumb nail shop while we were
included a thumb nail shop while we were
included a thumb nail shop while we were filming two videos okay so your most
filming two videos okay so your most
filming two videos okay so your most recent one of the cookies for all know
recent one of the cookies for all know
recent one of the cookies for all know the ones I film today they’re not up on
the ones I film today they’re not up on
the ones I film today they’re not up on you okay okay okay literally film them
you okay okay okay literally film them
you okay okay okay literally film them earlier today okay i know i’m a little
earlier today okay i know i’m a little
earlier today okay i know i’m a little late i’m sort of learning things after
late i’m sort of learning things after
late i’m sort of learning things after the fact unfortunately no that’s okay
the fact unfortunately no that’s okay
the fact unfortunately no that’s okay and part of part of why i was so
and part of part of why i was so
and part of part of why i was so hesitant to even put youtube videos up
hesitant to even put youtube videos up
hesitant to even put youtube videos up in the first place as i wanted them to
in the first place as i wanted them to
in the first place as i wanted them to be perfect and then I realized that’s
be perfect and then I realized that’s
be perfect and then I realized that’s not going to happen so I started putting
not going to happen so I started putting
not going to happen so I started putting up content um but if you look look back
up content um but if you look look back
up content um but if you look look back on my channel look at my first videos I
on my channel look at my first videos I
on my channel look at my first videos I sucked you know it’s been alright
sucked you know it’s been alright
sucked you know it’s been alright obviously a learning process and and
obviously a learning process and and
obviously a learning process and and they’re sorted obviously there’s certain
they’re sorted obviously there’s certain
they’re sorted obviously there’s certain metrics and ways to measure things and
metrics and ways to measure things and
metrics and ways to measure things and end it’s true fine tuning my message and
end it’s true fine tuning my message and
end it’s true fine tuning my message and making it as approachable as possible is
making it as approachable as possible is
making it as approachable as possible is definitely something that I’m working on
definitely something that I’m working on
definitely something that I’m working on and I know you know I think being a nerd
and I know you know I think being a nerd
and I know you know I think being a nerd is fun and cool but it has to be an you
is fun and cool but it has to be an you
is fun and cool but it has to be an you know nerd in moderation two people still
know nerd in moderation two people still
know nerd in moderation two people still want easy recipes that are approachable
want easy recipes that are approachable
want easy recipes that are approachable and and get them in the kitchen but yeah
and and get them in the kitchen but yeah
and and get them in the kitchen but yeah I guess also when you when you post a
I guess also when you when you post a
I guess also when you when you post a video is there anything as far as like
video is there anything as far as like
video is there anything as far as like Twitter is concerned in other forms of
Twitter is concerned in other forms of
Twitter is concerned in other forms of social media that you have suggestions
social media that you have suggestions
social media that you have suggestions about the the biggest thing that helps
about the the biggest thing that helps
about the the biggest thing that helps my videos go is the
my videos go is the
my videos go is the the related video so they watch a video
the related video so they watch a video
the related video so they watch a video then they watching other than they watch
then they watching other than they watch
then they watching other than they watch another another so it’s the backlog and
another another so it’s the backlog and
another another so it’s the backlog and as you build your catalog then they keep
as you build your catalog then they keep
as you build your catalog then they keep watching more and so the important
watching more and so the important
watching more and so the important message there is being consistent so how
message there is being consistent so how
message there is being consistent so how consistent are you in your video so I
consistent are you in your video so I
consistent are you in your video so I see you had you know your cookies one is
see you had you know your cookies one is
see you had you know your cookies one is from two days ago then there was a gap
from two days ago then there was a gap
from two days ago then there was a gap where he had nothing and it’s like three
where he had nothing and it’s like three
where he had nothing and it’s like three weeks ago and then a whole ton three
weeks ago and then a whole ton three
weeks ago and then a whole ton three weeks ago and then 24 weeks ago so it’s
weeks ago and then 24 weeks ago so it’s
weeks ago and then 24 weeks ago so it’s having a schedule right and keeping it
having a schedule right and keeping it
having a schedule right and keeping it consistent and also training people who
consistent and also training people who
consistent and also training people who subscribe to expect videos on certain
subscribe to expect videos on certain
subscribe to expect videos on certain days and I know what the Starling can be
days and I know what the Starling can be
days and I know what the Starling can be tough and you may be doing other things
tough and you may be doing other things
tough and you may be doing other things besides just youtube channel um but you
besides just youtube channel um but you
besides just youtube channel um but you know I was doing when I started with two
know I was doing when I started with two
know I was doing when I started with two mm I was doing a video a day every day i
mm I was doing a video a day every day i
mm I was doing a video a day every day i did a video every day one video and
did a video every day one video and
did a video every day one video and steve like pounded it into me and
steve like pounded it into me and
steve like pounded it into me and reviewed my videos and i got better and
reviewed my videos and i got better and
reviewed my videos and i got better and then i moved to two videos a day in our
then i moved to two videos a day in our
then i moved to two videos a day in our three videos most days weekdays or three
three videos most days weekdays or three
three videos most days weekdays or three videos weekends too so just really three
videos weekends too so just really three
videos weekends too so just really three videos a day yeah but i have a team so
videos a day yeah but i have a team so
videos a day yeah but i have a team so it’s like there’s six of us working on
it’s like there’s six of us working on
it’s like there’s six of us working on my youtube channel such as me you know
my youtube channel such as me you know
my youtube channel such as me you know it’s a really i still need to make money
it’s a really i still need to make money
it’s a really i still need to make money otherwise and i get it and i didn’t
otherwise and i get it and i didn’t
otherwise and i get it and i didn’t really start to expand until i was doing
really start to expand until i was doing
really start to expand until i was doing one a week when it was all me and then
one a week when it was all me and then
one a week when it was all me and then once i hired someone to do the editing i
once i hired someone to do the editing i
once i hired someone to do the editing i can move to one a day the editing was
can move to one a day the editing was
can move to one a day the editing was insane for me to do it’s not my skill or
insane for me to do it’s not my skill or
insane for me to do it’s not my skill or forte um but but some kind of
forte um but but some kind of
forte um but but some kind of consistency right so having you know
consistency right so having you know
consistency right so having you know three weeks go by not having a video is
three weeks go by not having a video is
three weeks go by not having a video is not it’s not great to build up the
not it’s not great to build up the
not it’s not great to build up the momentum and also for you to practice
momentum and also for you to practice
momentum and also for you to practice and get better like every time you’d
and get better like every time you’d
and get better like every time you’d event video you think about something
event video you think about something
event video you think about something new you get a little bit better a little
new you get a little bit better a little
new you get a little bit better a little more comfortable find your rhythm a
more comfortable find your rhythm a
more comfortable find your rhythm a little bit more at the start I found
little bit more at the start I found
little bit more at the start I found like you might be watching other
like you might be watching other
like you might be watching other people’s videos and you take a little
people’s videos and you take a little
people’s videos and you take a little bit from them but the more you do it the
bit from them but the more you do it the
bit from them but the more you do it the more you practice the better you’re
more you practice the better you’re
more you practice the better you’re going to get at it and find your flow to
going to get at it and find your flow to
going to get at it and find your flow to make it uniquely you and not kind of
make it uniquely you and not kind of
make it uniquely you and not kind of just pick and choose copies of other
just pick and choose copies of other
just pick and choose copies of other people so consistency is really
people so consistency is really
people so consistency is really important and you’ll find that people
important and you’ll find that people
important and you’ll find that people watch one and then another and then
watch one and then another and then
watch one and then another and then another and then
another and then
another and then I also wanted to talk about community
I also wanted to talk about community
I also wanted to talk about community because I found that one there was a lot
because I found that one there was a lot
because I found that one there was a lot of comments or people responding to the
of comments or people responding to the
of comments or people responding to the videos and that’s the hardest part of
videos and that’s the hardest part of
videos and that’s the hardest part of the start like you see some view system
the start like you see some view system
the start like you see some view system thumbs us but you don’t see the reaction
thumbs us but you don’t see the reaction
thumbs us but you don’t see the reaction and so that that can keep you fueled and
and so that that can keep you fueled and
and so that that can keep you fueled and motivated that’s the best part of my day
motivated that’s the best part of my day
motivated that’s the best part of my day in the comments from my YouTube
in the comments from my YouTube
in the comments from my YouTube subscribers you want to respond every
subscribers you want to respond every
subscribers you want to respond every comment first of all like anytime
comment first of all like anytime
comment first of all like anytime someone who leads a comment you want to
someone who leads a comment you want to
someone who leads a comment you want to respond at least that’s been my strategy
respond at least that’s been my strategy
respond at least that’s been my strategy what’s really helped there’s data out
what’s really helped there’s data out
what’s really helped there’s data out there that says you know for every
there that says you know for every
there that says you know for every comment every new subscriber that you
comment every new subscriber that you
comment every new subscriber that you you leave a comment and you respond to
you leave a comment and you respond to
you leave a comment and you respond to their comments there are seven times
their comments there are seven times
their comments there are seven times more likely to subscribe to your channel
more likely to subscribe to your channel
more likely to subscribe to your channel now I don’t know how much that’s in your
now I don’t know how much that’s in your
now I don’t know how much that’s in your like if you like doing that if you like
like if you like doing that if you like
like if you like doing that if you like engaging with the community or not what
engaging with the community or not what
engaging with the community or not what do I I don’t really I just tend to get a
do I I don’t really I just tend to get a
do I I don’t really I just tend to get a lot of comments from one person oh well
lot of comments from one person oh well
lot of comments from one person oh well that’s fine like oh I saw one on your
that’s fine like oh I saw one on your
that’s fine like oh I saw one on your blueberry cobbler one from seven months
blueberry cobbler one from seven months
blueberry cobbler one from seven months ago there was a comment but there was no
ago there was a comment but there was no
ago there was a comment but there was no reply I’ll get that too i have hardcore
reply I’ll get that too i have hardcore
reply I’ll get that too i have hardcore fans who watch every video and they
fans who watch every video and they
fans who watch every video and they leave a comment and I’ve actually scaled
leave a comment and I’ve actually scaled
leave a comment and I’ve actually scaled my team where there’s three of us are
my team where there’s three of us are
my team where there’s three of us are entering comments because I want
entering comments because I want
entering comments because I want everybody who has a comment to to get a
everybody who has a comment to to get a
everybody who has a comment to to get a reply so you’re not getting insane
reply so you’re not getting insane
reply so you’re not getting insane number of comments it’s not going to be
number of comments it’s not going to be
number of comments it’s not going to be too overwhelming yet but you want to
too overwhelming yet but you want to
too overwhelming yet but you want to keep an eye on the community especially
keep an eye on the community especially
keep an eye on the community especially in the early stages because those
in the early stages because those
in the early stages because those hardcore fans they follow you along and
hardcore fans they follow you along and
hardcore fans they follow you along and then they tell their friends and then it
then they tell their friends and then it
then they tell their friends and then it grows and grows and grows um I would ask
grows and grows and grows um I would ask
grows and grows and grows um I would ask for a request I don’t know if you have
for a request I don’t know if you have
for a request I don’t know if you have if you ask that at the end yeah I have
if you ask that at the end yeah I have
if you ask that at the end yeah I have in some of my advice videos but I should
in some of my advice videos but I should
in some of my advice videos but I should definitely do that one yeah I asked a
definitely do that one yeah I asked a
definitely do that one yeah I asked a question at the end of every video
question at the end of every video
question at the end of every video pretty much every single video ask a
pretty much every single video ask a
pretty much every single video ask a question if I’m doing a profile of
question if I’m doing a profile of
question if I’m doing a profile of somebody famous and I’ll say who do you
somebody famous and I’ll say who do you
somebody famous and I’ll say who do you want me to profile next or if I’m
want me to profile next or if I’m
want me to profile next or if I’m sharing my advice on a topic I’ll then
sharing my advice on a topic I’ll then
sharing my advice on a topic I’ll then ask what challenge are you going through
ask what challenge are you going through
ask what challenge are you going through right now you know all of my videos
right now you know all of my videos
right now you know all of my videos pretty much are based off of requests I
pretty much are based off of requests I
pretty much are based off of requests I very rarely maybe one or two a week I
very rarely maybe one or two a week I
very rarely maybe one or two a week I have to actually think about
have to actually think about
have to actually think about what am I going to talk about today on
what am I going to talk about today on
what am I going to talk about today on my channel it’s all from the community
my channel it’s all from the community
my channel it’s all from the community um and it’s growing to the point where
um and it’s growing to the point where
um and it’s growing to the point where we have way more requests and we have
we have way more requests and we have
we have way more requests and we have space on the channel that’s even with
space on the channel that’s even with
space on the channel that’s even with doing three videos a day but you want to
doing three videos a day but you want to
doing three videos a day but you want to encourage that because you have a lot of
encourage that because you have a lot of
encourage that because you have a lot of lurkers you have people who watch and
lurkers you have people who watch and
lurkers you have people who watch and then never leave any feedback maybe they
then never leave any feedback maybe they
then never leave any feedback maybe they give it a like you know you have a few
give it a like you know you have a few
give it a like you know you have a few thumbs up there but you want to
thumbs up there but you want to
thumbs up there but you want to encourage them to participate if they
encourage them to participate if they
encourage them to participate if they leave a comment that much more likely to
leave a comment that much more likely to
leave a comment that much more likely to watch another video they’re much more
watch another video they’re much more
watch another video they’re much more likely to subscribe to channel come back
likely to subscribe to channel come back
likely to subscribe to channel come back and if you reply to them or then make a
and if you reply to them or then make a
and if you reply to them or then make a video like hey I’m making this video
video like hey I’m making this video
video like hey I’m making this video because roberto blake asked me to do a
because roberto blake asked me to do a
because roberto blake asked me to do a recipe on I don’t know where Berto likes
recipe on I don’t know where Berto likes
recipe on I don’t know where Berto likes is watching so you know whatever you
is watching so you know whatever you
is watching so you know whatever you like um then he’s much more likely to
like um then he’s much more likely to
like um then he’s much more likely to subscribe to your channel as well get
subscribe to your channel as well get
subscribe to your channel as well get request a recipe and I’ll make it veggie
request a recipe and I’ll make it veggie
request a recipe and I’ll make it veggie lasagna all right any particular veggies
lasagna all right any particular veggies
lasagna all right any particular veggies you like or just a bit how about a
you like or just a bit how about a
you like or just a bit how about a mushroom lasagna you like mushrooms oh
mushroom lasagna you like mushrooms oh
mushroom lasagna you like mushrooms oh maybe we’ll see okay veggie lasagna for
maybe we’ll see okay veggie lasagna for
maybe we’ll see okay veggie lasagna for roberto blake mushrooms a good spicy is
roberto blake mushrooms a good spicy is
roberto blake mushrooms a good spicy is good too okay mushroom alright that’s
good too okay mushroom alright that’s
good too okay mushroom alright that’s the next one spicy mushroom lasagna so
the next one spicy mushroom lasagna so
the next one spicy mushroom lasagna so there is there’s to me roberto blake hey
there is there’s to me roberto blake hey
there is there’s to me roberto blake hey guys hear me yeah we got you all right
guys hear me yeah we got you all right
guys hear me yeah we got you all right awesome yeah i’m trying out a new laptop
awesome yeah i’m trying out a new laptop
awesome yeah i’m trying out a new laptop from dell believe it or not evidence so
from dell believe it or not evidence so
from dell believe it or not evidence so I’m kind of like tweaking the setup here
I’m kind of like tweaking the setup here
I’m kind of like tweaking the setup here but uh yeah i know i’ve been listening
but uh yeah i know i’ve been listening
but uh yeah i know i’ve been listening in the whole time i actually was looking
in the whole time i actually was looking
in the whole time i actually was looking over your youtube channel it brought it
over your youtube channel it brought it
over your youtube channel it brought it up here over on the mac and i was
up here over on the mac and i was
up here over on the mac and i was looking through and um you know great
looking through and um you know great
looking through and um you know great quality great strong start in uh the
quality great strong start in uh the
quality great strong start in uh the consistency the branding the fact that
consistency the branding the fact that
consistency the branding the fact that you have playlists you have a customized
you have playlists you have a customized
you have playlists you have a customized channel you’re doing a lot of things
channel you’re doing a lot of things
channel you’re doing a lot of things right that I see the majority of
right that I see the majority of
right that I see the majority of beginning youtubers not do very well
beginning youtubers not do very well
beginning youtubers not do very well even from the start on their way to
even from the start on their way to
even from the start on their way to their first hundred subscribers Evan
their first hundred subscribers Evan
their first hundred subscribers Evan gave you a lot of great actionable
gave you a lot of great actionable
gave you a lot of great actionable advice some things that I would add to
advice some things that I would add to
advice some things that I would add to that is things like what he was saying
that is things like what he was saying
that is things like what he was saying about like taking suggestions for the
about like taking suggestions for the
about like taking suggestions for the audience that is huge I also use a
audience that is huge I also use a
audience that is huge I also use a listening strategy and Twitter with hash
listening strategy and Twitter with hash
listening strategy and Twitter with hash tags around the type of audience that I
tags around the type of audience that I
tags around the type of audience that I want to find out what those people are
want to find out what those people are
want to find out what those people are looking for and usually I think of a
looking for and usually I think of a
looking for and usually I think of a word and then I use the word problems
word and then I use the word problems
word and then I use the word problems after that I can find a lot of great
after that I can find a lot of great
after that I can find a lot of great stuff in that hashtag on time yeah and
stuff in that hashtag on time yeah and
stuff in that hashtag on time yeah and if you want a really good listening hack
if you want a really good listening hack
if you want a really good listening hack for Twitter you can use I FTT if this
for Twitter you can use I FTT if this
for Twitter you can use I FTT if this then that which is I have triple T com
then that which is I have triple T com
then that which is I have triple T com there’s a great recipe for actually
there’s a great recipe for actually
there’s a great recipe for actually taking on all of a certain hashtag and
taking on all of a certain hashtag and
taking on all of a certain hashtag and populating a spreadsheet in Google Docs
populating a spreadsheet in Google Docs
populating a spreadsheet in Google Docs with that so you could have a database
with that so you could have a database
with that so you could have a database of great content ideas just off of that
of great content ideas just off of that
of great content ideas just off of that that’s awesome rakul that’s awesome
that’s awesome rakul that’s awesome
that’s awesome rakul that’s awesome that’s his word he’s all about great
that’s his word he’s all about great
that’s his word he’s all about great awesome so ya see what I did Evan but um
awesome so ya see what I did Evan but um
awesome so ya see what I did Evan but um another awesome tip that I would give
another awesome tip that I would give
another awesome tip that I would give you would be um another way of utilizing
you would be um another way of utilizing
you would be um another way of utilizing playlist is to do limited run series
playlist is to do limited run series
playlist is to do limited run series that are easy to find and easy to
that are easy to find and easy to
that are easy to find and easy to consume Evan talked a lot about search
consume Evan talked a lot about search
consume Evan talked a lot about search and um as I talked about often on my
and um as I talked about often on my
and um as I talked about often on my channel back that was how I like grew in
channel back that was how I like grew in
channel back that was how I like grew in YouTube and it’s the focus area for me
YouTube and it’s the focus area for me
YouTube and it’s the focus area for me is specifically search everyone obsesses
is specifically search everyone obsesses
is specifically search everyone obsesses over social um I found that the video
over social um I found that the video
over social um I found that the video SEO stuff accounts for about seventy
SEO stuff accounts for about seventy
SEO stuff accounts for about seventy percent of my overall views because of
percent of my overall views because of
percent of my overall views because of thirty-six percent of it being searched
thirty-six percent of it being searched
thirty-six percent of it being searched they have a thirty-four percent being
they have a thirty-four percent being
they have a thirty-four percent being related video content um and then I find
related video content um and then I find
related video content um and then I find it like external traffic is like ten
it like external traffic is like ten
it like external traffic is like ten percent and then a lot of that still
percent and then a lot of that still
percent and then a lot of that still google itself and very little with it
google itself and very little with it
google itself and very little with it comparatively as search I’m sorry social
comparatively as search I’m sorry social
comparatively as search I’m sorry social i still use social though my advice
i still use social though my advice
i still use social though my advice would be why i called gateway and
would be why i called gateway and
would be why i called gateway and stepladder content meaning that if you
stepladder content meaning that if you
stepladder content meaning that if you wanted to get people on into this i
wanted to get people on into this i
wanted to get people on into this i would say maybe a video with arm that
would say maybe a video with arm that
would say maybe a video with arm that says five meals to get you healthier or
says five meals to get you healthier or
says five meals to get you healthier or something like that whatever you think
something like that whatever you think
something like that whatever you think would be something that works very well
would be something that works very well
would be something that works very well in search and you I’ll give you a to
in search and you I’ll give you a to
in search and you I’ll give you a to limit you can use for better search but
limit you can use for better search but
limit you can use for better search but something like that the first video
something like that the first video
something like that the first video introduces what those five meals would
introduces what those five meals would
introduces what those five meals would be but then you tell them that in this
be but then you tell them that in this
be but then you tell them that in this playlist you will actually show them how
playlist you will actually show them how
playlist you will actually show them how to prepare each of these five meals and
to prepare each of these five meals and
to prepare each of these five meals and then it’s a five and that they can get
then it’s a five and that they can get
then it’s a five and that they can get up you know the recipes from the link in
up you know the recipes from the link in
up you know the recipes from the link in each video
each video
each video and then you now have okay that’s a
and then you now have okay that’s a
and then you now have okay that’s a reason to subscribe I might not be able
reason to subscribe I might not be able
reason to subscribe I might not be able to watch all five minute videos right
to watch all five minute videos right
to watch all five minute videos right now but I don’t want to lose this so
now but I don’t want to lose this so
now but I don’t want to lose this so I’ll subscribe so I can get them and I
I’ll subscribe so I can get them and I
I’ll subscribe so I can get them and I see that that’s the kind of thing that
see that that’s the kind of thing that
see that that’s the kind of thing that this channel I’m about oh and there’s
this channel I’m about oh and there’s
this channel I’m about oh and there’s like 50 other really good videos here
like 50 other really good videos here
like 50 other really good videos here that might be about healthy recipes and
that might be about healthy recipes and
that might be about healthy recipes and ways to eat so then you could do that
ways to eat so then you could do that
ways to eat so then you could do that and you have this quote unquote gateway
and you have this quote unquote gateway
and you have this quote unquote gateway and stepladder content you can make each
and stepladder content you can make each
and stepladder content you can make each of those five recipes in that playlist
of those five recipes in that playlist
of those five recipes in that playlist and each of those is now gateway content
and each of those is now gateway content
and each of those is now gateway content to for how to make like healthy like
to for how to make like healthy like
to for how to make like healthy like veggie lasagna or how to make you know
veggie lasagna or how to make you know
veggie lasagna or how to make you know um this thing you know um whatever it is
um this thing you know um whatever it is
um this thing you know um whatever it is and then people will be able to also
and then people will be able to also
and then people will be able to also share that content more easily and I
share that content more easily and I
share that content more easily and I would ask for the share in the video
would ask for the share in the video
would ask for the share in the video without even waiting to the end i would
without even waiting to the end i would
without even waiting to the end i would go ahead and create some of the upfront
go ahead and create some of the upfront
go ahead and create some of the upfront value yet one or two minutes into that
value yet one or two minutes into that
value yet one or two minutes into that video if it’s five or eight minutes but
video if it’s five or eight minutes but
video if it’s five or eight minutes but then say you know what it’s like this is
then say you know what it’s like this is
then say you know what it’s like this is really going to help you i think this is
really going to help you i think this is
really going to help you i think this is going to you know really help you with
going to you know really help you with
going to you know really help you with your health goals and everything like
your health goals and everything like
your health goals and everything like that there’s someone in your life that
that there’s someone in your life that
that there’s someone in your life that you think could be eating healthier
you think could be eating healthier
you think could be eating healthier right now go ahead and share that with
right now go ahead and share that with
right now go ahead and share that with them in facebook or twitter or wherever
them in facebook or twitter or wherever
them in facebook or twitter or wherever you think they’re going to get the value
you think they’re going to get the value
you think they’re going to get the value from it and you know just something like
from it and you know just something like
from it and you know just something like that however you phrase but this is a
that however you phrase but this is a
that however you phrase but this is a call to action or what could even be
call to action or what could even be
call to action or what could even be called um was it that Robert stern likes
called um was it that Robert stern likes
called um was it that Robert stern likes to say um an engagement to action
to say um an engagement to action
to say um an engagement to action because you’re engaging your initiating
because you’re engaging your initiating
because you’re engaging your initiating you’re speaking directly to the audience
you’re speaking directly to the audience
you’re speaking directly to the audience and then moving them to act so you know
and then moving them to act so you know
and then moving them to act so you know you’re engaging first you’re making the
you’re engaging first you’re making the
you’re engaging first you’re making the first move you know you’re asking your
first move you know you’re asking your
first move you know you’re asking your audience to the dance remember we got it
audience to the dance remember we got it
audience to the dance remember we got it we got to cut it off because I got to go
we got to cut it off because I got to go
we got to cut it off because I got to go on another call but love it men awesome
on another call but love it men awesome
on another call but love it men awesome info for people watching and for our
info for people watching and for our
info for people watching and for our gastronomical so yes your 5y twitter
gastronomical so yes your 5y twitter
gastronomical so yes your 5y twitter handle actually go ahead and direct
handle actually go ahead and direct
handle actually go ahead and direct messaged me because um because Evan
messaged me because um because Evan
messaged me because um because Evan thinks you’re so awesome I’m gonna do
thinks you’re so awesome I’m gonna do
thinks you’re so awesome I’m gonna do something I’ve never done before I’m
something I’ve never done before I’m
something I’ve never done before I’m going to give you a free youtube channel
going to give you a free youtube channel
going to give you a free youtube channel audit okay usually charge my clients
audit okay usually charge my clients
audit okay usually charge my clients money for and uh we’re gonna work
money for and uh we’re gonna work
money for and uh we’re gonna work together on you know for a day on
together on you know for a day on
together on you know for a day on strategies for your channel I’m going to
strategies for your channel I’m going to
strategies for your channel I’m going to do that to you totally free because Evan
do that to you totally free because Evan
do that to you totally free because Evan thinks you’re awesome
thinks you’re awesome
thinks you’re awesome there you go thanks man thanks for
there you go thanks man thanks for
there you go thanks man thanks for joining all right thanks take care you
joining all right thanks take care you
joining all right thanks take care you guys I cool ah there you go live blab
guys I cool ah there you go live blab
guys I cool ah there you go live blab roberto blake um yeah i mean i gotta hop
roberto blake um yeah i mean i gotta hop
roberto blake um yeah i mean i gotta hop off quickly but two other things that i
off quickly but two other things that i
off quickly but two other things that i had in terms of creating titles you can
had in terms of creating titles you can
had in terms of creating titles you can learn a lot from magazines right you can
learn a lot from magazines right you can
learn a lot from magazines right you can learn a lot from the popular websites
learn a lot from the popular websites
learn a lot from the popular websites and blogs a cover your area so i love
and blogs a cover your area so i love
and blogs a cover your area so i love the strategy of the five five ways to do
the strategy of the five five ways to do
the strategy of the five five ways to do whatever five ways to use apples this
whatever five ways to use apples this
whatever five ways to use apples this Christmas you’ll get more than a sausage
Christmas you’ll get more than a sausage
Christmas you’ll get more than a sausage fest or a lesson and biodynamic wine
fest or a lesson and biodynamic wine
fest or a lesson and biodynamic wine rightly you can tweak the title to be a
rightly you can tweak the title to be a
rightly you can tweak the title to be a little more have a little more pizzazz
little more have a little more pizzazz
little more have a little more pizzazz to it and then for the request if you
to it and then for the request if you
to it and then for the request if you don’t have enough request coming in so I
don’t have enough request coming in so I
don’t have enough request coming in so I mean you owe Roberto a veggie lasagna
mean you owe Roberto a veggie lasagna
mean you owe Roberto a veggie lasagna with spicy my sorry but for other ones
with spicy my sorry but for other ones
with spicy my sorry but for other ones right um you can look at other forums
right um you can look at other forums
right um you can look at other forums right you can go to somebody else’s
right you can go to somebody else’s
right you can go to somebody else’s youtube channel or you can go to chat
youtube channel or you can go to chat
youtube channel or you can go to chat groups or a Facebook page of somebody
groups or a Facebook page of somebody
groups or a Facebook page of somebody you like you’ll see people asking for
you like you’ll see people asking for
you like you’ll see people asking for requests and you could respond to them
requests and you could respond to them
requests and you could respond to them and say hey I’ll make a video for you
and say hey I’ll make a video for you
and say hey I’ll make a video for you and then let them know that you made
and then let them know that you made
and then let them know that you made that video for them and say hey I know
that video for them and say hey I know
that video for them and say hey I know somebody wrote that they wanted a
somebody wrote that they wanted a
somebody wrote that they wanted a chocolate chip cookie recipe so I’m
chocolate chip cookie recipe so I’m
chocolate chip cookie recipe so I’m making this for you Julia and then you
making this for you Julia and then you
making this for you Julia and then you send it to Julia and then she’ll likely
send it to Julia and then she’ll likely
send it to Julia and then she’ll likely come and lick your channel right so if
come and lick your channel right so if
come and lick your channel right so if you don’t have enough on your own side
you don’t have enough on your own side
you don’t have enough on your own side yet you can always connect with other
yet you can always connect with other
yet you can always connect with other people’s audiences and try to bring them
people’s audiences and try to bring them
people’s audiences and try to bring them in yeah that’s great is there any
in yeah that’s great is there any
in yeah that’s great is there any Twitter tips you have I don’t honestly
Twitter tips you have I don’t honestly
Twitter tips you have I don’t honestly get a lot of value from twitter from for
get a lot of value from twitter from for
get a lot of value from twitter from for my youtube channel I post all my videos
my youtube channel I post all my videos
my youtube channel I post all my videos up on Twitter but I don’t get it’s just
up on Twitter but I don’t get it’s just
up on Twitter but I don’t get it’s just a different platform when people are on
a different platform when people are on
a different platform when people are on Twitter they’re not going to YouTube
Twitter they’re not going to YouTube
Twitter they’re not going to YouTube when people are on YouTube the ritas i
when people are on YouTube the ritas i
when people are on YouTube the ritas i just youtube so i’ll post it there you
just youtube so i’ll post it there you
just youtube so i’ll post it there you can ask people for requests like you can
can ask people for requests like you can
can ask people for requests like you can tweet to Jerry Seinfeld and say hey
tweet to Jerry Seinfeld and say hey
tweet to Jerry Seinfeld and say hey Jerry I want to make a recipe or what’s
Jerry I want to make a recipe or what’s
Jerry I want to make a recipe or what’s your favorite New York City food or
your favorite New York City food or
your favorite New York City food or something and then you can say hey I
something and then you can say hey I
something and then you can say hey I tweeted Jerry Seinfeld and I got glad
tweeted Jerry Seinfeld and I got glad
tweeted Jerry Seinfeld and I got glad response from Jerry Seinfeld and Donald
response from Jerry Seinfeld and Donald
response from Jerry Seinfeld and Donald Trump and it’s hit and miss but you you
Trump and it’s hit and miss but you you
Trump and it’s hit and miss but you you can use that as outreach for kind of
can use that as outreach for kind of
can use that as outreach for kind of name-brand people to then make recipes
name-brand people to then make recipes
name-brand people to then make recipes around
around
around um and then if you ever do
um and then if you ever do
um and then if you ever do collaborations um that’s always a huge
collaborations um that’s always a huge
collaborations um that’s always a huge thing whether it’s in the cooking world
thing whether it’s in the cooking world
thing whether it’s in the cooking world or not right like this is going to go up
or not right like this is going to go up
or not right like this is going to go up on my youtube channel people will I’ll
on my youtube channel people will I’ll
on my youtube channel people will I’ll link up your description people then
link up your description people then
link up your description people then come to your channel and check you out
come to your channel and check you out
come to your channel and check you out the more you do with that and kudos to
the more you do with that and kudos to
the more you do with that and kudos to you because I offered you hey we could
you because I offered you hey we could
you because I offered you hey we could do this private or we could do it online
do this private or we could do it online
do this private or we could do it online like no let’s do it online let’s spread
like no let’s do it online let’s spread
like no let’s do it online let’s spread the word right wow so that’s great and
the word right wow so that’s great and
the word right wow so that’s great and so you know doing more of that and you
so you know doing more of that and you
so you know doing more of that and you can reach people through Twitter or
can reach people through Twitter or
can reach people through Twitter or through YouTube but I find I get most of
through YouTube but I find I get most of
through YouTube but I find I get most of my YouTube value on YouTube most my
my YouTube value on YouTube most my
my YouTube value on YouTube most my Twitter value on Twitter um not not just
Twitter value on Twitter um not not just
Twitter value on Twitter um not not just like just blasting your videos out on
like just blasting your videos out on
like just blasting your videos out on twitter is not going to make a
twitter is not going to make a
twitter is not going to make a difference you wanna you can connect
difference you wanna you can connect
difference you wanna you can connect with people and engage if you’re going
with people and engage if you’re going
with people and engage if you’re going to use Twitter engage in real dialogues
to use Twitter engage in real dialogues
to use Twitter engage in real dialogues with people and then though they may
with people and then though they may
with people and then though they may check out your YouTube channel but I
check out your YouTube channel but I
check out your YouTube channel but I think your best use is probably going to
think your best use is probably going to
think your best use is probably going to be trying to get named people name brand
be trying to get named people name brand
be trying to get named people name brand people to give you recipe ideas you can
people to give you recipe ideas you can
people to give you recipe ideas you can then plug in your videos be way the
then plug in your videos be way the
then plug in your videos be way the hackett yeah like that I’ve meeting
hackett yeah like that I’ve meeting
hackett yeah like that I’ve meeting people and this could be Jerry Seinfeld
people and this could be Jerry Seinfeld
people and this could be Jerry Seinfeld famous sandwich from I don’t know from
famous sandwich from I don’t know from
famous sandwich from I don’t know from Carnegie Deli have one in trouble what
Carnegie Deli have one in trouble what
Carnegie Deli have one in trouble what know what know you could yeah and that’s
know what know you could yeah and that’s
know what know you could yeah and that’s great well yeah this has all been
great well yeah this has all been
great well yeah this has all been wonderful advice and I’m gonna hopefully
wonderful advice and I’m gonna hopefully
wonderful advice and I’m gonna hopefully you’ll see in my next more consistent
you’ll see in my next more consistent
you’ll see in my next more consistent content posting some of the branding
content posting some of the branding
content posting some of the branding obviously needs to be tighter I know
obviously needs to be tighter I know
obviously needs to be tighter I know there’s a lot of work to be done but
there’s a lot of work to be done but
there’s a lot of work to be done but this was really helpful and jani has
this was really helpful and jani has
this was really helpful and jani has always by the way spoken so highly of
always by the way spoken so highly of
always by the way spoken so highly of you and referenced you many many times
you and referenced you many many times
you and referenced you many many times so it’s great to finally meet you and
so it’s great to finally meet you and
so it’s great to finally meet you and talk awesome well I love seeing you grow
talk awesome well I love seeing you grow
talk awesome well I love seeing you grow I’m going to subscribe your channel
I’m going to subscribe your channel
I’m going to subscribe your channel right now there we go I’m subscribe and
right now there we go I’m subscribe and
right now there we go I’m subscribe and keep you posted happy to do it again in
keep you posted happy to do it again in
keep you posted happy to do it again in the future wait thank you so much
the future wait thank you so much
the future wait thank you so much alright have a great day cheers you too
”
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