You have to stand for something!

you have to stand for something if you

you have to stand for something if you want to have success as a business owner

want to have success as a business owner

want to have success as a business owner then you have to stand for something you

then you have to stand for something you

then you have to stand for something you have to find something to make you

have to find something to make you

have to find something to make you differentiate yourself something that

differentiate yourself something that

differentiate yourself something that you believe in something that makes you

you believe in something that makes you

you believe in something that makes you special or you’re going to get lost in

special or you’re going to get lost in

special or you’re going to get lost in the shuffle hi I’m Evan Carmichael I

the shuffle hi I’m Evan Carmichael I

the shuffle hi I’m Evan Carmichael I believe that hunger entrepreneurs

believe that hunger entrepreneurs

believe that hunger entrepreneurs deserve help and yesterday I was having

deserve help and yesterday I was having

deserve help and yesterday I was having coffee with a friend of mine named rich

coffee with a friend of mine named rich

coffee with a friend of mine named rich and rich is an awesome photographer he’s

and rich is an awesome photographer he’s

and rich is an awesome photographer he’s a celebrity photographer he shot lady

a celebrity photographer he shot lady

a celebrity photographer he shot lady gaga whole bunch of celebrities his

gaga whole bunch of celebrities his

gaga whole bunch of celebrities his pictures are awesome they have an edge

pictures are awesome they have an edge

pictures are awesome they have an edge to them they’re funky there sexy their

to them they’re funky there sexy their

to them they’re funky there sexy their urban they’re different I’ve never seen

urban they’re different I’ve never seen

urban they’re different I’ve never seen a photographer take pictures like the

a photographer take pictures like the

a photographer take pictures like the way which does it and then he’s saying

way which does it and then he’s saying

way which does it and then he’s saying hey I’m trying to get new new business

hey I’m trying to get new new business

hey I’m trying to get new new business I’m trying to get referrals and so I

I’m trying to get referrals and so I

I’m trying to get referrals and so I said well bridge like what’s your

said well bridge like what’s your

said well bridge like what’s your message what do I talk about and if I

message what do I talk about and if I

message what do I talk about and if I look at his signature even as an example

look at his signature even as an example

look at his signature even as an example it’ll say rich company information

it’ll say rich company information

it’ll say rich company information photographer and entrepreneur and as he

photographer and entrepreneur and as he

photographer and entrepreneur and as he promotes himself he says well I’m a

promotes himself he says well I’m a

promotes himself he says well I’m a photographer are you kidding me i’m a

photographer are you kidding me i’m a

photographer are you kidding me i’m a photographer rich you’re you’re crazy

photographer rich you’re you’re crazy

photographer rich you’re you’re crazy good you’re not just a photographer you

good you’re not just a photographer you

good you’re not just a photographer you have style you have an edge you’re very

have style you have an edge you’re very

have style you have an edge you’re very different you have a specific target

different you have a specific target

different you have a specific target market you’re going after you’ve got to

market you’re going after you’ve got to

market you’re going after you’ve got to express that I can look at rich’s

express that I can look at rich’s

express that I can look at rich’s pictures and see their different than

pictures and see their different than

pictures and see their different than any other photographer that I’ve ever

any other photographer that I’ve ever

any other photographer that I’ve ever seen but I don’t know how to describe it

seen but I don’t know how to describe it

seen but I don’t know how to describe it I don’t know why his pictures are

I don’t know why his pictures are

I don’t know why his pictures are different other than when I see it I

different other than when I see it I

different other than when I see it I know they’re different it’s up to him to

know they’re different it’s up to him to

know they’re different it’s up to him to explain to me what makes his company

explain to me what makes his company

explain to me what makes his company different what makes his pictures unique

different what makes his pictures unique

different what makes his pictures unique what is so special about his service

what is so special about his service

what is so special about his service what does he stand for if you want to

what does he stand for if you want to

what does he stand for if you want to get referrals you have to make it easy

get referrals you have to make it easy

get referrals you have to make it easy for people to talk about you for me to

for people to talk about you for me to

for people to talk about you for me to talk about rich I don’t know what to say

talk about rich I don’t know what to say

talk about rich I don’t know what to say besides which is a really great

besides which is a really great

besides which is a really great photographer he has a unique angle and

photographer he has a unique angle and

photographer he has a unique angle and he’s a great guy that’s not a solid

he’s a great guy that’s not a solid

he’s a great guy that’s not a solid referral I need to be able to pass on

referral I need to be able to pass on

referral I need to be able to pass on how amazing his pictures are and

how amazing his pictures are and

how amazing his pictures are and describe it in a way that other people

describe it in a way that other people

describe it in a way that other people can understand and if I’m struggling to

can understand and if I’m struggling to

can understand and if I’m struggling to be able to talk about his business

be able to talk about his business

be able to talk about his business then I’m not going to do it you have to

then I’m not going to do it you have to

then I’m not going to do it you have to make it easy for your customers for your

make it easy for your customers for your

make it easy for your customers for your referral partners for everybody that you

referral partners for everybody that you

referral partners for everybody that you meet to be able to quickly explain what

meet to be able to quickly explain what

meet to be able to quickly explain what it is that you do and why you’re great

it is that you do and why you’re great

it is that you do and why you’re great you have to start by standing for

you have to start by standing for

you have to start by standing for something and a lot of us already have

something and a lot of us already have

something and a lot of us already have it rich has it he can’t communicate it

it rich has it he can’t communicate it

it rich has it he can’t communicate it yet he’s gonna work on that he can’t

yet he’s gonna work on that he can’t

yet he’s gonna work on that he can’t communicate it yet but he has something

communicate it yet but he has something

communicate it yet but he has something different so you need to find something

different so you need to find something

different so you need to find something different you have to stand for

different you have to stand for

different you have to stand for something and then make it easy for

something and then make it easy for

something and then make it easy for other people to talk about you if you’re

other people to talk about you if you’re

other people to talk about you if you’re not getting referral business it’s

not getting referral business it’s

not getting referral business it’s either because one your product or

either because one your product or

either because one your product or service sucks and you’re not doing a

service sucks and you’re not doing a

service sucks and you’re not doing a great job service in your clients if

great job service in your clients if

great job service in your clients if that’s the case you got a lot of work to

that’s the case you got a lot of work to

that’s the case you got a lot of work to do or two you’re not making it easy for

do or two you’re not making it easy for

do or two you’re not making it easy for people to talk about you if you’re a

people to talk about you if you’re a

people to talk about you if you’re a photographer if you’re in a really

photographer if you’re in a really

photographer if you’re in a really competitive industry which most of us

competitive industry which most of us

competitive industry which most of us are just saying your photographer does

are just saying your photographer does

are just saying your photographer does not make me want to spread the word

not make me want to spread the word

not make me want to spread the word about you i know tons of photographers

about you i know tons of photographers

about you i know tons of photographers why am i going to talk about you what’s

why am i going to talk about you what’s

why am i going to talk about you what’s so special unique and different about

so special unique and different about

so special unique and different about your company you have to find a way to

your company you have to find a way to

your company you have to find a way to stand out to stand for something and

stand out to stand for something and

stand out to stand for something and incorporate that into all of your

incorporate that into all of your

incorporate that into all of your messaging dumb it down to one sentence

messaging dumb it down to one sentence

messaging dumb it down to one sentence that is powerful that makes it easy for

that is powerful that makes it easy for

that is powerful that makes it easy for people to share your message and then

people to share your message and then

people to share your message and then you’ll get more exposure and you’ll get

you’ll get more exposure and you’ll get

you’ll get more exposure and you’ll get more leads and you get more referrals

more leads and you get more referrals

more leads and you get more referrals because you’re making it easy for people

because you’re making it easy for people

because you’re making it easy for people to talk about you good luck if you like

to talk about you good luck if you like

to talk about you good luck if you like the video please give it a thumbs up

the video please give it a thumbs up

the video please give it a thumbs up below I’d also love to hear from you if

below I’d also love to hear from you if

below I’d also love to hear from you if you want leave a comment under the video

you want leave a comment under the video

you want leave a comment under the video the comments make my day guys I love

the comments make my day guys I love

the comments make my day guys I love seeing those come in if you have a

seeing those come in if you have a

seeing those come in if you have a question for your business please leave

question for your business please leave

question for your business please leave it in the comment section below and I

it in the comment section below and I

it in the comment section below and I might make it really reply for you so

might make it really reply for you so

might make it really reply for you so thank you guys i’ll see you soon