good morning believe nation today’s message is you have to be great over you
message is you have to be great over you
message is you have to be great over you dave grohl if you’re good at what you do
dave grohl if you’re good at what you do
dave grohl if you’re good at what you do people will recognize that I really
people will recognize that I really
people will recognize that I really believe it I really believe that going
believe it I really believe that going
believe it I really believe that going out and playing good songs live as a
out and playing good songs live as a
out and playing good songs live as a great live band will make you successful
great live band will make you successful
great live band will make you successful I’d really think it will and it doesn’t
I’d really think it will and it doesn’t
I’d really think it will and it doesn’t matter if you’re at the hold down
matter if you’re at the hold down
matter if you’re at the hold down the street or you’re on the side stage
the street or you’re on the side stage
the street or you’re on the side stage at Bonnaroo or you’re headlining well uh
at Bonnaroo or you’re headlining well uh
at Bonnaroo or you’re headlining well uh Palooza if you’re a great band with
Palooza if you’re a great band with
Palooza if you’re a great band with great songs people will notice it that’s
great songs people will notice it that’s
great songs people will notice it that’s it that’s all it is it’s that simple
it that’s all it is it’s that simple
it that’s all it is it’s that simple product placement and labels and ANR
product placement and labels and ANR
product placement and labels and ANR people and all apples it doesn’t matter
people and all apples it doesn’t matter
people and all apples it doesn’t matter I swear to god it doesn’t matter and if
I swear to god it doesn’t matter and if
I swear to god it doesn’t matter and if you back that up with the idea that just
you back that up with the idea that just
you back that up with the idea that just playing those great songs in your great
playing those great songs in your great
playing those great songs in your great live band is enough reward for you then
live band is enough reward for you then
live band is enough reward for you then you’re set but you’ve got to be badass
you’re set but you’ve got to be badass
you’re set but you’ve got to be badass you just have to be really good it’s the
you just have to be really good it’s the
you just have to be really good it’s the other things that make up for your
other things that make up for your
other things that make up for your musical inability you know I mean as a
musical inability you know I mean as a
musical inability you know I mean as a drummer I never felt like I’m gonna be
drummer I never felt like I’m gonna be
drummer I never felt like I’m gonna be on the cover of Modern Drummer magazine
on the cover of Modern Drummer magazine
on the cover of Modern Drummer magazine because I’m the best drummer in the
because I’m the best drummer in the
because I’m the best drummer in the world I just do that if you put me on
world I just do that if you put me on
world I just do that if you put me on stage without a PA or floor monitors in
stage without a PA or floor monitors in
stage without a PA or floor monitors in a small club that I would beat the
a small club that I would beat the
a small club that I would beat the out of my drums so much that people go
out of my drums so much that people go
out of my drums so much that people go goddamn did you see that drummer whoa
goddamn did you see that drummer whoa
goddamn did you see that drummer whoa and I’d walk away from every show like
and I’d walk away from every show like
and I’d walk away from every show like there you go I just beat the piss out of
there you go I just beat the piss out of
there you go I just beat the piss out of those things that people saw it people
those things that people saw it people
those things that people saw it people took notice for sure and that was great
took notice for sure and that was great
took notice for sure and that was great so at the end of the show I was a
so at the end of the show I was a
so at the end of the show I was a successful musician because I had
successful musician because I had
successful musician because I had what I wanted to achieve so I honestly
what I wanted to achieve so I honestly
what I wanted to achieve so I honestly believe I mean I know lots of musicians
believe I mean I know lots of musicians
believe I mean I know lots of musicians that went down to South by Southwest and
that went down to South by Southwest and
that went down to South by Southwest and said well it’s easy for you to say I’ll
said well it’s easy for you to say I’ll
said well it’s easy for you to say I’ll make it man I was in the same position
make it man I was in the same position
make it man I was in the same position you are in 24 years ago that was it I
you are in 24 years ago that was it I
you are in 24 years ago that was it I worked in a Furniture Warehouse and I
worked in a Furniture Warehouse and I
worked in a Furniture Warehouse and I wanted people to like my music so I
wanted people to like my music so I
wanted people to like my music so I played out as much as I could you know
played out as much as I could you know
played out as much as I could you know and if you really honestly I’d like I
and if you really honestly I’d like I
and if you really honestly I’d like I said if you’re passionate and driven and
said if you’re passionate and driven and
said if you’re passionate and driven and focused in what you do if you’re really
focused in what you do if you’re really
focused in what you do if you’re really good at it people will take notice
good at it people will take notice
good at it people will take notice that’s basically it I mean I don’t
that’s basically it I mean I don’t
that’s basically it I mean I don’t understand the industry I don’t
understand the industry I don’t
understand the industry I don’t understand I don’t understand where
understand I don’t understand where
understand I don’t understand where music is headed I don’t really
music is headed I don’t really
music is headed I don’t really understand technology I just know that
understand technology I just know that
understand technology I just know that when you walk into a club and you see a
when you walk into a club and you see a
when you walk into a club and you see a band that blows you away
band that blows you away
band that blows you away you are gonna follow that band you’re
you are gonna follow that band you’re
you are gonna follow that band you’re gonna either buy their CD or you’re
gonna either buy their CD or you’re
gonna either buy their CD or you’re gonna find them online or you’re gonna
gonna find them online or you’re gonna
gonna find them online or you’re gonna see them the next time they come to play
see them the next time they come to play
see them the next time they come to play and it takes that’s what it takes you
and it takes that’s what it takes you
and it takes that’s what it takes you don’t have to stand in line at the song
don’t have to stand in line at the song
don’t have to stand in line at the song contest on TV to become a popular
contest on TV to become a popular
contest on TV to become a popular musician you know to stand in front of
musician you know to stand in front of
musician you know to stand in front of some judge that doesn’t even play an
some judge that doesn’t even play an
some judge that doesn’t even play an instrument on their own goddamn records
instrument on their own goddamn records
instrument on their own goddamn records tell you know you’re not gonna know you
tell you know you’re not gonna know you
tell you know you’re not gonna know you know go blow people away in front in
know go blow people away in front in
know go blow people away in front in their face and so it’s gonna you know
their face and so it’s gonna you know
their face and so it’s gonna you know it’s it’s I honestly believe it’s that
it’s it’s I honestly believe it’s that
it’s it’s I honestly believe it’s that simple I love this message because it’s
simple I love this message because it’s
simple I love this message because it’s simple but it’s hard it’s simple advice
simple but it’s hard it’s simple advice
simple but it’s hard it’s simple advice and makes sense but it’s hard to do it’s
and makes sense but it’s hard to do it’s
and makes sense but it’s hard to do it’s hard to accomplish because to actually
hard to accomplish because to actually
hard to accomplish because to actually be great at something you got to put in
be great at something you got to put in
be great at something you got to put in insane number of hours it’s a little bit
insane number of hours it’s a little bit
insane number of hours it’s a little bit disappointing to hear because it makes
disappointing to hear because it makes
disappointing to hear because it makes you realize that maybe the work that
you realize that maybe the work that
you realize that maybe the work that you’re doing isn’t great enough yet
you’re doing isn’t great enough yet
you’re doing isn’t great enough yet right like maybe the work that you’re
right like maybe the work that you’re
right like maybe the work that you’re putting out people just don’t care
putting out people just don’t care
putting out people just don’t care enough about yet like maybe it’s just
enough about yet like maybe it’s just
enough about yet like maybe it’s just not good enough maybe you need to
not good enough maybe you need to
not good enough maybe you need to practice more maybe you need to get
practice more maybe you need to get
practice more maybe you need to get better and that sucks because it’s a
better and that sucks because it’s a
better and that sucks because it’s a long road where I would much rather
long road where I would much rather
long road where I would much rather prefer and I’m sure you would too that
prefer and I’m sure you would too that
prefer and I’m sure you would too that you know you swallow this blue pill and
you know you swallow this blue pill and
you know you swallow this blue pill and you’re successful right where we want
you’re successful right where we want
you’re successful right where we want the hacks we want the shortcuts we want
the hacks we want the shortcuts we want
the hacks we want the shortcuts we want the path
the path
the path we want the easy way and there are
we want the easy way and there are
we want the easy way and there are things that might make it easier but at
things that might make it easier but at
things that might make it easier but at the end of the day your stuff has to
the end of the day your stuff has to
the end of the day your stuff has to work I’ve told this perform that on the
work I’ve told this perform that on the
work I’ve told this perform that on the channel for me it comes back almost
channel for me it comes back almost
channel for me it comes back almost every quarter I go through this this
every quarter I go through this this
every quarter I go through this this thought process where like what can I do
thought process where like what can I do
thought process where like what can I do to market videos better like I’m really
to market videos better like I’m really
to market videos better like I’m really happy where I’m at Natalie we’ve got
happy where I’m at Natalie we’ve got
happy where I’m at Natalie we’ve got 400,000 subscribers but I feel with the
400,000 subscribers but I feel with the
400,000 subscribers but I feel with the message and the content and the impact
message and the content and the impact
message and the content and the impact that we’re having on the current
that we’re having on the current
that we’re having on the current subscribers that I should be at four
subscribers that I should be at four
subscribers that I should be at four million like this is only a small
million like this is only a small
million like this is only a small fraction of where I feel like I should
fraction of where I feel like I should
fraction of where I feel like I should be right now and so I think okay well
be right now and so I think okay well
be right now and so I think okay well how do i market it better who do I
how do i market it better who do I
how do i market it better who do I connect with how do I get it out on
connect with how do I get it out on
connect with how do I get it out on Twitter more on Facebook more and in my
Twitter more on Facebook more and in my
Twitter more on Facebook more and in my email news that are more and how do I
email news that are more and how do I
email news that are more and how do I get people talking about it more right
get people talking about it more right
get people talking about it more right you just focus only on the marketing
you just focus only on the marketing
you just focus only on the marketing side of things and what it always comes
side of things and what it always comes
side of things and what it always comes back down to is I need to make the
back down to is I need to make the
back down to is I need to make the videos better because as good as they
videos better because as good as they
videos better because as good as they are they’re not good enough yet and my
are they’re not good enough yet and my
are they’re not good enough yet and my very first videos when they first came
very first videos when they first came
very first videos when they first came out some people love them right now I
out some people love them right now I
out some people love them right now I had a really small and core audience and
had a really small and core audience and
had a really small and core audience and some of you have stuck around through
some of you have stuck around through
some of you have stuck around through some early years with me those videos
some early years with me those videos
some early years with me those videos were okay they were pretty good but
were okay they were pretty good but
were okay they were pretty good but they’re not as good as they are now and
they’re not as good as they are now and
they’re not as good as they are now and so now I’m able to reach a wider
so now I’m able to reach a wider
so now I’m able to reach a wider audience because my videos got better
audience because my videos got better
audience because my videos got better and for me to be at the 4 million mark
and for me to be at the 4 million mark
and for me to be at the 4 million mark until the 400,000 mark my viewers have
until the 400,000 mark my viewers have
until the 400,000 mark my viewers have to be even better
to be even better
to be even better so it’s not so much about how do i
so it’s not so much about how do i
so it’s not so much about how do i market them better how do I get more
market them better how do I get more
market them better how do I get more exposure for them better it’s never been
exposure for them better it’s never been
exposure for them better it’s never been easier to spread a good message where
easier to spread a good message where
easier to spread a good message where it’s never been easier to share
it’s never been easier to share
it’s never been easier to share something that you like if you watch a
something that you like if you watch a
something that you like if you watch a video and you really like it you might
video and you really like it you might
video and you really like it you might just give it a thumbs up but if you
just give it a thumbs up but if you
just give it a thumbs up but if you really loved it like it touched your
really loved it like it touched your
really loved it like it touched your soul you’re gonna share it right you’re
soul you’re gonna share it right you’re
soul you’re gonna share it right you’re gonna send it to some friends you’re
gonna send it to some friends you’re
gonna send it to some friends you’re gonna post it to your Twitter account
gonna post it to your Twitter account
gonna post it to your Twitter account and tell people about it you’re gonna
and tell people about it you’re gonna
and tell people about it you’re gonna tell your best friend who’s going
tell your best friend who’s going
tell your best friend who’s going through that issue and say you have to
through that issue and say you have to
through that issue and say you have to watch this video and the reality is for
watch this video and the reality is for
watch this video and the reality is for most of my videos the reality the hard
most of my videos the reality the hard
most of my videos the reality the hard truth for me to swallow is that they’re
truth for me to swallow is that they’re
truth for me to swallow is that they’re good but they’re not at the level where
good but they’re not at the level where
good but they’re not at the level where you guys are watching them and saying I
you guys are watching them and saying I
you guys are watching them and saying I need to share this video because it
need to share this video because it
need to share this video because it moved me so much and that sucks
moved me so much and that sucks
moved me so much and that sucks and suction week and I’m putting a lot
and suction week and I’m putting a lot
and suction week and I’m putting a lot of work but it’s still not good enough
of work but it’s still not good enough
of work but it’s still not good enough yet like I’m getting what I deserve I
yet like I’m getting what I deserve I
yet like I’m getting what I deserve I met 400,000 subs because that’s what I
met 400,000 subs because that’s what I
met 400,000 subs because that’s what I deserved
deserved
deserved where if I make better stuff you guys
where if I make better stuff you guys
where if I make better stuff you guys will share it more it will lift
will share it more it will lift
will share it more it will lift naturally and I’ll get to where I want
naturally and I’ll get to where I want
naturally and I’ll get to where I want to be and so looking at your business if
to be and so looking at your business if
to be and so looking at your business if you’re unhappy with where you are now
you’re unhappy with where you are now
you’re unhappy with where you are now don’t just think about the marketing
don’t just think about the marketing
don’t just think about the marketing don’t just think of how the promote it
don’t just think of how the promote it
don’t just think of how the promote it better take a good hard look in the
better take a good hard look in the
better take a good hard look in the mirror and ask yourself is the part of
mirror and ask yourself is the part of
mirror and ask yourself is the part of the service that you’re creating so good
the service that you’re creating so good
the service that you’re creating so good that when people have an experience with
that when people have an experience with
that when people have an experience with you they can’t wait to go out and tell
you they can’t wait to go out and tell
you they can’t wait to go out and tell people about it because if you create
people about it because if you create
people about it because if you create something at that level it’s gonna
something at that level it’s gonna
something at that level it’s gonna spread it so the question they today is
spread it so the question they today is
spread it so the question they today is I’m curious for you guys what is missing
I’m curious for you guys what is missing
I’m curious for you guys what is missing what is not great yet in your business
what is not great yet in your business
what is not great yet in your business what do you need to work on so that you
what do you need to work on so that you
what do you need to work on so that you can create that remarkable product or
can create that remarkable product or
can create that remarkable product or service what’s missing leave in the
service what’s missing leave in the
service what’s missing leave in the comments below I’m gonna join in the
comments below I’m gonna join in the
comments below I’m gonna join in the discussion and finally one think of a
discussion and finally one think of a
discussion and finally one think of a quick shout out to Frederic moon our
quick shout out to Frederic moon our
quick shout out to Frederic moon our from the Giant edge Fredrik thank you so
from the Giant edge Fredrik thank you so
from the Giant edge Fredrik thank you so much you’re picking up a copy of my book
much you’re picking up a copy of my book
much you’re picking up a copy of my book it really means a lot to me for those of
it really means a lot to me for those of
it really means a lot to me for those of you watching you want a chance at a
you watching you want a chance at a
you watching you want a chance at a shadow in the future video make sure to
shadow in the future video make sure to
shadow in the future video make sure to grab a copy of the book and email in
grab a copy of the book and email in
grab a copy of the book and email in your receipt so we can keep track thank
your receipt so we can keep track thank
your receipt so we can keep track thank you guys so much for watching I hope you
you guys so much for watching I hope you
you guys so much for watching I hope you have an amazing day continue to believe
have an amazing day continue to believe
have an amazing day continue to believe or whatever you’re one where it is and
or whatever you’re one where it is and
or whatever you’re one where it is and I’ll see you again tomorrow morning for
I’ll see you again tomorrow morning for
I’ll see you again tomorrow morning for another shot of espresso
”
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