stop competing on price if you want to have a long-term sustainable advantage
have a long-term sustainable advantage
have a long-term sustainable advantage drive money into your company and into
drive money into your company and into
drive money into your company and into your wallet then you can’t compete on
your wallet then you can’t compete on
your wallet then you can’t compete on price you have to find another way to
price you have to find another way to
price you have to find another way to stand out and charge a premium for what
stand out and charge a premium for what
stand out and charge a premium for what you’re doing if you want to have success
you’re doing if you want to have success
you’re doing if you want to have success in the long term as an entrepreneur
in the long term as an entrepreneur
in the long term as an entrepreneur otherwise it’s a race to the bottom
otherwise it’s a race to the bottom
otherwise it’s a race to the bottom you’re always competing on thin margins
you’re always competing on thin margins
you’re always competing on thin margins and you’re never gonna have success as a
and you’re never gonna have success as a
and you’re never gonna have success as a business owner hi I’m Evan Carmichael
business owner hi I’m Evan Carmichael
business owner hi I’m Evan Carmichael I believe the hungry entrepreneurs
I believe the hungry entrepreneurs
I believe the hungry entrepreneurs deserve help and today I mention a
deserve help and today I mention a
deserve help and today I mention a question from a YouTube viewer love you
question from a YouTube viewer love you
question from a YouTube viewer love you guys YouTube viewer lack one two one two
guys YouTube viewer lack one two one two
guys YouTube viewer lack one two one two IV whatever that means
IV whatever that means
IV whatever that means wrote in hey Evan I have started a
wrote in hey Evan I have started a
wrote in hey Evan I have started a service business that is specialized in
service business that is specialized in
service business that is specialized in window cleaning it’s so hard to get
window cleaning it’s so hard to get
window cleaning it’s so hard to get customers I have all the professional
customers I have all the professional
customers I have all the professional equipment and I do not charge much
equipment and I do not charge much
equipment and I do not charge much what’s a good way to get customers so
what’s a good way to get customers so
what’s a good way to get customers so first of all you’ve told me nothing
first of all you’ve told me nothing
first of all you’ve told me nothing about your business you’re a window
about your business you’re a window
about your business you’re a window cleaner that’s great there’s tons of
cleaner that’s great there’s tons of
cleaner that’s great there’s tons of window cleaners I don’t want you
window cleaners I don’t want you
window cleaners I don’t want you competing on price if you get customers
competing on price if you get customers
competing on price if you get customers who are always beating you down on price
who are always beating you down on price
who are always beating you down on price you’re gonna end up working for minimum
you’re gonna end up working for minimum
you’re gonna end up working for minimum wage or less it’s not gonna be worth
wage or less it’s not gonna be worth
wage or less it’s not gonna be worth your time you’re gonna get stressed out
your time you’re gonna get stressed out
your time you’re gonna get stressed out you’re gonna feel defeated and you’re
you’re gonna feel defeated and you’re
you’re gonna feel defeated and you’re gonna think hey you know what it’s
gonna think hey you know what it’s
gonna think hey you know what it’s better and less stressful to go out and
better and less stressful to go out and
better and less stressful to go out and get a job you have to find a way to
get a job you have to find a way to
get a job you have to find a way to stand out as a window cleaner
stand out as a window cleaner
stand out as a window cleaner what’s wrong with most window cleaning
what’s wrong with most window cleaning
what’s wrong with most window cleaning companies I don’t know you have to tell
companies I don’t know you have to tell
companies I don’t know you have to tell me what makes you different why should I
me what makes you different why should I
me what makes you different why should I hire you over every other window
hire you over every other window
hire you over every other window cleaning company or over doing it myself
cleaning company or over doing it myself
cleaning company or over doing it myself you have to communicate that message you
you have to communicate that message you
you have to communicate that message you have to come up with it yourself know
have to come up with it yourself know
have to come up with it yourself know what makes you stand out and it has to
what makes you stand out and it has to
what makes you stand out and it has to be real there’s got to be something that
be real there’s got to be something that
be real there’s got to be something that you feel you have to get into this
you feel you have to get into this
you feel you have to get into this business because you feel that the other
business because you feel that the other
business because you feel that the other winning cleaning companies they suck
winning cleaning companies they suck
winning cleaning companies they suck they’re all doing it wrong there’s a
they’re all doing it wrong there’s a
they’re all doing it wrong there’s a huge hole in the marketplace and you’re
huge hole in the marketplace and you’re
huge hole in the marketplace and you’re gonna jump in and solve it if you’re
gonna jump in and solve it if you’re
gonna jump in and solve it if you’re just getting into window cleaning
just getting into window cleaning
just getting into window cleaning because you think it’s an opportunity to
because you think it’s an opportunity to
because you think it’s an opportunity to make a quick buck it’s not gonna happen
make a quick buck it’s not gonna happen
make a quick buck it’s not gonna happen stop now go back and get a job you have
stop now go back and get a job you have
stop now go back and get a job you have to love cleaning windows you have to
to love cleaning windows you have to
to love cleaning windows you have to bring something that nobody else is
bring something that nobody else is
bring something that nobody else is doing and use that in all your messaging
doing and use that in all your messaging
doing and use that in all your messaging what is different about your window
what is different about your window
what is different about your window cleaning company that people would want
cleaning company that people would want
cleaning company that people would want to pay a premium for versus everybody
to pay a premium for versus everybody
to pay a premium for versus everybody else that’s out there
else that’s out there
else that’s out there instead of struggling over price and
instead of struggling over price and
instead of struggling over price and competing with everybody at the bottom
competing with everybody at the bottom
competing with everybody at the bottom you have to separate yourself and come
you have to separate yourself and come
you have to separate yourself and come up and it has to be tangible it’s got to
up and it has to be tangible it’s got to
up and it has to be tangible it’s got to be real there has to be something that’s
be real there has to be something that’s
be real there has to be something that’s different special unique about what you
different special unique about what you
different special unique about what you do and communicate that in every
do and communicate that in every
do and communicate that in every conversation with potential customers or
conversation with potential customers or
conversation with potential customers or anybody who could potentially help your
anybody who could potentially help your
anybody who could potentially help your business when you wrote to me you wrote
business when you wrote to me you wrote
business when you wrote to me you wrote just to say I have a window cleaning
just to say I have a window cleaning
just to say I have a window cleaning business and I have professional
business and I have professional
business and I have professional equipment that means nothing to me this
equipment that means nothing to me this
equipment that means nothing to me this is your opportunity to tell guys like me
is your opportunity to tell guys like me
is your opportunity to tell guys like me why you are different what is wrong with
why you are different what is wrong with
why you are different what is wrong with the market how can you fix it that
the market how can you fix it that
the market how can you fix it that nobody else can do it and what’s the
nobody else can do it and what’s the
nobody else can do it and what’s the benefit to me make me care and if I
benefit to me make me care and if I
benefit to me make me care and if I believe we not strongly enough then
believe we not strongly enough then
believe we not strongly enough then price will be my last concern and those
price will be my last concern and those
price will be my last concern and those are the clients that you want to get out
are the clients that you want to get out
are the clients that you want to get out and they’ll be your best clients they’ll
and they’ll be your best clients they’ll
and they’ll be your best clients they’ll be repeat clients they’ll bring on more
be repeat clients they’ll bring on more
be repeat clients they’ll bring on more business for you they’ll refer their
business for you they’ll refer their
business for you they’ll refer their friends to you and that’s the way to
friends to you and that’s the way to
friends to you and that’s the way to build a successful service based
build a successful service based
build a successful service based business
business
business I know it’s hard I know when you’re
I know it’s hard I know when you’re
I know it’s hard I know when you’re first starting up it’s hard you want to
first starting up it’s hard you want to
first starting up it’s hard you want to get your first customers you’re trying
get your first customers you’re trying
get your first customers you’re trying to do everything yourself things are
to do everything yourself things are
to do everything yourself things are overwhelming but this is really really
overwhelming but this is really really
overwhelming but this is really really important like this you have to care
important like this you have to care
important like this you have to care about you have to be in this business
about you have to be in this business
about you have to be in this business for a reason not just to make money and
for a reason not just to make money and
for a reason not just to make money and maybe you have that reason already and
maybe you have that reason already and
maybe you have that reason already and it’s just not coming out and how you
it’s just not coming out and how you
it’s just not coming out and how you communicate it but it’s so important to
communicate it but it’s so important to
communicate it but it’s so important to have that message if you don’t you’re
have that message if you don’t you’re
have that message if you don’t you’re not gonna build a huge and successful
not gonna build a huge and successful
not gonna build a huge and successful company and I want that for you I want
company and I want that for you I want
company and I want that for you I want you to have a company that you can hang
you to have a company that you can hang
you to have a company that you can hang your hat on and say I built that I’m
your hat on and say I built that I’m
your hat on and say I built that I’m proud of what I did you want to go to
proud of what I did you want to go to
proud of what I did you want to go to work every day feeling great about what
work every day feeling great about what
work every day feeling great about what you’re doing
you’re doing
you’re doing so get your messaging down good luck
so get your messaging down good luck
so get your messaging down good luck communicate it to everybody and you will
communicate it to everybody and you will
communicate it to everybody and you will get more business for those of you
get more business for those of you
get more business for those of you watching you liked the video please give
watching you liked the video please give
watching you liked the video please give it a thumbs up below it makes you want
it a thumbs up below it makes you want
it a thumbs up below it makes you want to do more for you and I want to hear
to do more for you and I want to hear
to do more for you and I want to hear from you what do you think about this
from you what do you think about this
from you what do you think about this video leave it in the comment section
video leave it in the comment section
video leave it in the comment section below I always read those I really love
below I always read those I really love
below I always read those I really love seeing those come in even if you’ve left
seeing those come in even if you’ve left
seeing those come in even if you’ve left the comment before leave another one
the comment before leave another one
the comment before leave another one that makes my morning really every time
that makes my morning really every time
that makes my morning really every time I see them come in and if you have a
I see them come in and if you have a
I see them come in and if you have a question for your own company I’d love
question for your own company I’d love
question for your own company I’d love to try to answer it for you if you leave
to try to answer it for you if you leave
to try to answer it for you if you leave in the comment section below thank you
in the comment section below thank you
in the comment section below thank you guys
guys
guys see you soon
see you soon
see you soon you
”
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