we have the Apple one which we sold about 200 of and we that the key thing
about 200 of and we that the key thing
about 200 of and we that the key thing about that product was we learned we had
about that product was we learned we had
about that product was we learned we had it you know 50 percent right but we we
it you know 50 percent right but we we
it you know 50 percent right but we we got we cut our teeth we figured out what
got we cut our teeth we figured out what
got we cut our teeth we figured out what what how’d it make the next big jump we
what how’d it make the next big jump we
what how’d it make the next big jump we learned a lot from the market about what
learned a lot from the market about what
learned a lot from the market about what they wanted and that really was what
they wanted and that really was what
they wanted and that really was what made the Apple to such a giant success
made the Apple to such a giant success
made the Apple to such a giant success and that was our first real success and
and that was our first real success and
and that was our first real success and we launched that in 1977 at the West
we launched that in 1977 at the West
we launched that in 1977 at the West Coast computer fair in April and that
Coast computer fair in April and that
Coast computer fair in April and that went on to sell you know I don’t know
went on to sell you know I don’t know
went on to sell you know I don’t know maybe 10 million units over its lifetime
maybe 10 million units over its lifetime
maybe 10 million units over its lifetime it was the first really successful
it was the first really successful
it was the first really successful personal computer by a mile and it
personal computer by a mile and it
personal computer by a mile and it wasn’t till till later on actually after
wasn’t till till later on actually after
wasn’t till till later on actually after we launched the Apple 2 in April
we launched the Apple 2 in April
we launched the Apple 2 in April probably in the fall of that year I
probably in the fall of that year I
probably in the fall of that year I realized we needed to do some
realized we needed to do some
realized we needed to do some advertising and so I was looking in in
advertising and so I was looking in in
advertising and so I was looking in in technical journals and and the company’s
technical journals and and the company’s
technical journals and and the company’s advertising caught my eye which was
advertising caught my eye which was
advertising caught my eye which was Intel’s so I called up Intel and asked
Intel’s so I called up Intel and asked
Intel’s so I called up Intel and asked them who did their advertising they said
them who did their advertising they said
them who did their advertising they said Regis McKenna I said what is a Regis
Regis McKenna I said what is a Regis
Regis McKenna I said what is a Regis McKenna
McKenna
McKenna that’s a person so we I went over to
that’s a person so we I went over to
that’s a person so we I went over to Regis isn’t the first time I walked in
Regis isn’t the first time I walked in
Regis isn’t the first time I walked in there he almost kicked us out but he
there he almost kicked us out but he
there he almost kicked us out but he eventually took us on as a client and so
eventually took us on as a client and so
eventually took us on as a client and so he was involved very early on Fred hor
he was involved very early on Fred hor
he was involved very early on Fred hor came on and maybe 2 years later
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