hey welcome to other technology Tuesday today i’m going to be reviewing a
today i’m going to be reviewing a
today i’m going to be reviewing a website from one of my newsletter
website from one of my newsletter
website from one of my newsletter readers Gaurav he asked me to check out
readers Gaurav he asked me to check out
readers Gaurav he asked me to check out this website taka tak foods co uk so I’m
this website taka tak foods co uk so I’m
this website taka tak foods co uk so I’m going to give him my thoughts and
going to give him my thoughts and
going to give him my thoughts and hopefully help him improve so this is
hopefully help him improve so this is
hopefully help him improve so this is the website when I load it and it’s taka
the website when I load it and it’s taka
the website when I load it and it’s taka taka foods co uk and the first thing I
taka foods co uk and the first thing I
taka foods co uk and the first thing I see is you know what I like the clean
see is you know what I like the clean
see is you know what I like the clean layout I like the clean design the
layout I like the clean design the
layout I like the clean design the template that’s awesome what I want you
template that’s awesome what I want you
template that’s awesome what I want you to do when I come to your website is
to do when I come to your website is
to do when I come to your website is give me a clear understanding of the
give me a clear understanding of the
give me a clear understanding of the values that you stand for okay so you
values that you stand for okay so you
values that you stand for okay so you have this here for busy mobile people
have this here for busy mobile people
have this here for busy mobile people whose time is at a premium but desire
whose time is at a premium but desire
whose time is at a premium but desire freshly prepared food cooked in a homely
freshly prepared food cooked in a homely
freshly prepared food cooked in a homely style okay first of all it’s a little
style okay first of all it’s a little
style okay first of all it’s a little bit hard to read you know the right on
bit hard to read you know the right on
bit hard to read you know the right on the block it’s hard to you’re forcing my
the block it’s hard to you’re forcing my
the block it’s hard to you’re forcing my honor to actually read this but there’s
honor to actually read this but there’s
honor to actually read this but there’s a lot of different things you’re talking
a lot of different things you’re talking
a lot of different things you’re talking about here so mobile people times at a
about here so mobile people times at a
about here so mobile people times at a premium freshly prepared food homely
premium freshly prepared food homely
premium freshly prepared food homely style a lot of different messaging I
style a lot of different messaging I
style a lot of different messaging I like how clean the website is a simple
like how clean the website is a simple
like how clean the website is a simple page you have an order and catering but
page you have an order and catering but
page you have an order and catering but it’s not making me feel anything yet I
it’s not making me feel anything yet I
it’s not making me feel anything yet I come here universe the universe can take
come here universe the universe can take
come here universe the universe can take a while to deliver we don’t so you’re
a while to deliver we don’t so you’re
a while to deliver we don’t so you’re emphasizing the service and then choose
emphasizing the service and then choose
emphasizing the service and then choose some a wide variety offered by our menus
some a wide variety offered by our menus
some a wide variety offered by our menus spoilt for choice I’m not sure spoilt
spoilt for choice I’m not sure spoilt
spoilt for choice I’m not sure spoilt it’s actually a word maybe that maybe it
it’s actually a word maybe that maybe it
it’s actually a word maybe that maybe it isn’t in London or maybe I am just
isn’t in London or maybe I am just
isn’t in London or maybe I am just ignorant but I would think it’s spoiled
ignorant but I would think it’s spoiled
ignorant but I would think it’s spoiled anyway again hard to read right like
anyway again hard to read right like
anyway again hard to read right like you’re forcing me to read this the font
you’re forcing me to read this the font
you’re forcing me to read this the font is is not great the coloring could be
is is not great the coloring could be
is is not great the coloring could be better but it’s it looks nice but it’s
better but it’s it looks nice but it’s
better but it’s it looks nice but it’s not memorable that’s the problem so what
not memorable that’s the problem so what
not memorable that’s the problem so what I need you to do is find your one word
I need you to do is find your one word
I need you to do is find your one word find the one word that defines who you
find the one word that defines who you
find the one word that defines who you are as a person who defines your
are as a person who defines your
are as a person who defines your business so maybe after looking all this
business so maybe after looking all this
business so maybe after looking all this it’s something like service maybe you
it’s something like service maybe you
it’s something like service maybe you really believe when your core that
really believe when your core that
really believe when your core that service is important service to your
service is important service to your
service is important service to your customer service to your family service
customer service to your family service
customer service to your family service to your country service I’m just taking
to your country service I’m just taking
to your country service I’m just taking as an example if that’s your word then
as an example if that’s your word then
as an example if that’s your word then across everything should be serviced I
across everything should be serviced I
across everything should be serviced I should
should
should you’ll service if I go to let’s look at
you’ll service if I go to let’s look at
you’ll service if I go to let’s look at your facebook oops let’s look at your
your facebook oops let’s look at your
your facebook oops let’s look at your facebook or kind of click on the
facebook or kind of click on the
facebook or kind of click on the facebook okay let’s look at your twitter
facebook okay let’s look at your twitter
facebook okay let’s look at your twitter twitter is not working okay well i can’t
twitter is not working okay well i can’t
twitter is not working okay well i can’t check these out so what I fix that but
check these out so what I fix that but
check these out so what I fix that but regardless whenever I go to any of your
regardless whenever I go to any of your
regardless whenever I go to any of your marketing materials that should come out
marketing materials that should come out
marketing materials that should come out so number one is find your one word
so number one is find your one word
so number one is find your one word number two is and make me feel your
number two is and make me feel your
number two is and make me feel your business make me feel it so I’ll come to
business make me feel it so I’ll come to
business make me feel it so I’ll come to your site and it should embody service
your site and it should embody service
your site and it should embody service and if I love service I should be head
and if I love service I should be head
and if I love service I should be head over heels I gotta call this company up
over heels I gotta call this company up
over heels I gotta call this company up right away cuz now yeah you kind of look
right away cuz now yeah you kind of look
right away cuz now yeah you kind of look like everybody else right does anybody
like everybody else right does anybody
like everybody else right does anybody who does this anybody who who’s a
who does this anybody who who’s a
who does this anybody who who’s a caterer is going to say the same thing
caterer is going to say the same thing
caterer is going to say the same thing right they all say the same thing you
right they all say the same thing you
right they all say the same thing you get lots of selection you know it’s
get lots of selection you know it’s
get lots of selection you know it’s fresh food it’s prepared in a homeless
fresh food it’s prepared in a homeless
fresh food it’s prepared in a homeless tile everybody says the exact same thing
tile everybody says the exact same thing
tile everybody says the exact same thing so how are you different that’s the
so how are you different that’s the
so how are you different that’s the problem I can’t separate you from every
problem I can’t separate you from every
problem I can’t separate you from every other caterer out there but if i come to
other caterer out there but if i come to
other caterer out there but if i come to your site and you show me service you
your site and you show me service you
your site and you show me service you make me feel service or whatever your
make me feel service or whatever your
make me feel service or whatever your keyword is your one word now you’re
keyword is your one word now you’re
keyword is your one word now you’re standing out because you make me feel
standing out because you make me feel
standing out because you make me feel something and that’s what i want i want
something and that’s what i want i want
something and that’s what i want i want to hit 10 different catering websites
to hit 10 different catering websites
to hit 10 different catering websites and when i land on your as i say wow and
and when i land on your as i say wow and
and when i land on your as i say wow and I feel something important and that
I feel something important and that
I feel something important and that should be across all your marketing if I
should be across all your marketing if I
should be across all your marketing if I click on your twitter or facebook i’m
click on your twitter or facebook i’m
click on your twitter or facebook i’m assuming these things actually have
assuming these things actually have
assuming these things actually have pages let’s see if i cover over this it
pages let’s see if i cover over this it
pages let’s see if i cover over this it says twitter.com slash taka taka foot
says twitter.com slash taka taka foot
says twitter.com slash taka taka foot let me try that i think i saw your
let me try that i think i saw your
let me try that i think i saw your twitter account so I load it up so
twitter account so I load it up so
twitter account so I load it up so there’s no tweets okay so we have no
there’s no tweets okay so we have no
there’s no tweets okay so we have no tweets you know you don’t to be linking
tweets you know you don’t to be linking
tweets you know you don’t to be linking to this here with with nothing no
to this here with with nothing no
to this here with with nothing no content we’ve seen your catering company
content we’ve seen your catering company
content we’ve seen your catering company providing lunch meals the clients in the
providing lunch meals the clients in the
providing lunch meals the clients in the Canary Wharf area we deal with
Canary Wharf area we deal with
Canary Wharf area we deal with specialized non veg and veg Indian
specialized non veg and veg Indian
specialized non veg and veg Indian delicacies this is so boring this is so
delicacies this is so boring this is so
delicacies this is so boring this is so boring and again now it’s another
boring and again now it’s another
boring and again now it’s another message right before you’re talking
message right before you’re talking
message right before you’re talking about speedy delivery home cook meals
about speedy delivery home cook meals
about speedy delivery home cook meals for busy people that’s freshly made and
for busy people that’s freshly made and
for busy people that’s freshly made and now you’re talking about vegetarian
now you’re talking about vegetarian
now you’re talking about vegetarian non-vegetarian Canary Wharf it’s it’s so
non-vegetarian Canary Wharf it’s it’s so
non-vegetarian Canary Wharf it’s it’s so many things to remember
many things to remember
many things to remember that I don’t remember anything so make
that I don’t remember anything so make
that I don’t remember anything so make it easy for me okay I want to feel your
it easy for me okay I want to feel your
it easy for me okay I want to feel your business as soon as I hit your website
business as soon as I hit your website
business as soon as I hit your website and as soon as I hit any piece of
and as soon as I hit any piece of
and as soon as I hit any piece of content that you put out I want to feel
content that you put out I want to feel
content that you put out I want to feel something and the third thing is we want
something and the third thing is we want
something and the third thing is we want to apply this to everything that you do
to apply this to everything that you do
to apply this to everything that you do so number one is find your one word
so number one is find your one word
so number one is find your one word number to make me feel your business and
number to make me feel your business and
number to make me feel your business and three apply to everything that you do so
three apply to everything that you do so
three apply to everything that you do so service if that’s your word you need to
service if that’s your word you need to
service if that’s your word you need to apply to everything right it’s not just
apply to everything right it’s not just
apply to everything right it’s not just your marketing it’s when I call you up
your marketing it’s when I call you up
your marketing it’s when I call you up do I get good service you know when
do I get good service you know when
do I get good service you know when somebody drops off the food do I feel
somebody drops off the food do I feel
somebody drops off the food do I feel like they really service me are again or
like they really service me are again or
like they really service me are again or whatever your one word is you need to
whatever your one word is you need to
whatever your one word is you need to apply it but you need to live and
apply it but you need to live and
apply it but you need to live and breathe your one word and it should be
breathe your one word and it should be
breathe your one word and it should be important to you because this is who you
important to you because this is who you
important to you because this is who you are when you find that one word it does
are when you find that one word it does
are when you find that one word it does a couple of things one that makes it
a couple of things one that makes it
a couple of things one that makes it easier to make decisions right if your
easier to make decisions right if your
easier to make decisions right if your word of service then it’s easy to make a
word of service then it’s easy to make a
word of service then it’s easy to make a decision on you know who to hire what
decision on you know who to hire what
decision on you know who to hire what products to introduce what markets to go
products to introduce what markets to go
products to introduce what markets to go into because it all comes down the
into because it all comes down the
into because it all comes down the service if you are bringing on somebody
service if you are bringing on somebody
service if you are bringing on somebody who you know maybe you know may show up
who you know maybe you know may show up
who you know maybe you know may show up on time and you know may be able to do
on time and you know may be able to do
on time and you know may be able to do the job really well but doesn’t like
the job really well but doesn’t like
the job really well but doesn’t like providing great service this should be a
providing great service this should be a
providing great service this should be a no-brainer right that guy is not a fit
no-brainer right that guy is not a fit
no-brainer right that guy is not a fit for you so makes decisions easier it
for you so makes decisions easier it
for you so makes decisions easier it also makes it easier for you to stay
also makes it easier for you to stay
also makes it easier for you to stay motivated right like if you really
motivated right like if you really
motivated right like if you really believe the world needs better service
believe the world needs better service
believe the world needs better service and you’re on a mission to make the
and you’re on a mission to make the
and you’re on a mission to make the world better in that way in your own
world better in that way in your own
world better in that way in your own small way it makes it easier to get up
small way it makes it easier to get up
small way it makes it easier to get up and stay motivated if you’re just
and stay motivated if you’re just
and stay motivated if you’re just getting up trying to make a few extra
getting up trying to make a few extra
getting up trying to make a few extra dollars it’s going to be hard to stay
dollars it’s going to be hard to stay
dollars it’s going to be hard to stay motivated to be hard to keep going you
motivated to be hard to keep going you
motivated to be hard to keep going you have to feel like you’re doing something
have to feel like you’re doing something
have to feel like you’re doing something important that’s what we crave as
important that’s what we crave as
important that’s what we crave as peoples to do something important and
peoples to do something important and
peoples to do something important and three and most important and most
three and most important and most
three and most important and most relevant to your question is it makes it
relevant to your question is it makes it
relevant to your question is it makes it easy for people to talk about you what
easy for people to talk about you what
easy for people to talk about you what am I going to say about you you’ve given
am I going to say about you you’ve given
am I going to say about you you’ve given me like eight different messages here I
me like eight different messages here I
me like eight different messages here I don’t remember any of them but if you
don’t remember any of them but if you
don’t remember any of them but if you give me one simple message that embodies
give me one simple message that embodies
give me one simple message that embodies everything that you do in a value that
everything that you do in a value that
everything that you do in a value that you believe to your core and that moves
you believe to your core and that moves
you believe to your core and that moves people then it makes it easy for me to
people then it makes it easy for me to
people then it makes it easy for me to talk about you so you got to go to
talk about you so you got to go to
talk about you so you got to go to attack attack foods these guys get
attack attack foods these guys get
attack attack foods these guys get service that’s easy to say that’s easy
service that’s easy to say that’s easy
service that’s easy to say that’s easy to spread
to spread
to spread the word so you’re giving your customers
the word so you’re giving your customers
the word so you’re giving your customers a tool you’re arming them to go out and
a tool you’re arming them to go out and
a tool you’re arming them to go out and spread the word for you because you’ve
spread the word for you because you’ve
spread the word for you because you’ve made it easy for them to do it right now
made it easy for them to do it right now
made it easy for them to do it right now I wouldn’t know what to say so you’ve
I wouldn’t know what to say so you’ve
I wouldn’t know what to say so you’ve got a great you know design but if you
got a great you know design but if you
got a great you know design but if you can follow those strategies number one
can follow those strategies number one
can follow those strategies number one find your one word number to make people
find your one word number to make people
find your one word number to make people feel your business and number three
feel your business and number three
feel your business and number three apply to everything that you do you have
apply to everything that you do you have
apply to everything that you do you have a lot more success believe for those of
a lot more success believe for those of
a lot more success believe for those of you watching you liked this video you
you watching you liked this video you
you watching you liked this video you can subscribe to the channel to see more
can subscribe to the channel to see more
can subscribe to the channel to see more just like this thank you so much and
just like this thank you so much and
just like this thank you so much and I’ll see you soon
”
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