hi I’m Evan Carmichael welcome transition vas Kevin today I am
transition vas Kevin today I am
transition vas Kevin today I am answering a question from one of my
answering a question from one of my
answering a question from one of my fiber gigs fan is bonnie has a website
fiber gigs fan is bonnie has a website
fiber gigs fan is bonnie has a website called power resumes com au and in this
called power resumes com au and in this
called power resumes com au and in this gig I review somebody’s website and put
gig I review somebody’s website and put
gig I review somebody’s website and put it on youtube so we’re going to check
it on youtube so we’re going to check
it on youtube so we’re going to check out her site and give some advice so
out her site and give some advice so
out her site and give some advice so it’s on the site for a few minutes um I
it’s on the site for a few minutes um I
it’s on the site for a few minutes um I i like this site so one of the biggest
i like this site so one of the biggest
i like this site so one of the biggest challenges that I find when I go to a
challenges that I find when I go to a
challenges that I find when I go to a lot of entrepreneurs websites are don’t
lot of entrepreneurs websites are don’t
lot of entrepreneurs websites are don’t really know what they do and how they
really know what they do and how they
really know what they do and how they can help me so when you land on this
can help me so when you land on this
can help me so when you land on this website you get to know really quickly
website you get to know really quickly
website you get to know really quickly what it is that they do so they write
what it is that they do so they write
what it is that they do so they write revis resumes right so it’s pretty easy
revis resumes right so it’s pretty easy
revis resumes right so it’s pretty easy to figure out what this business is all
to figure out what this business is all
to figure out what this business is all about there’s a strong call to action
about there’s a strong call to action
about there’s a strong call to action here she’s chatting to people to sign up
here she’s chatting to people to sign up
here she’s chatting to people to sign up for her newsletter so it’s great it’s in
for her newsletter so it’s great it’s in
for her newsletter so it’s great it’s in here it’s also something at the bottom
here it’s also something at the bottom
here it’s also something at the bottom where what’s your next step and put your
where what’s your next step and put your
where what’s your next step and put your name and email and there she’s selling
name and email and there she’s selling
name and email and there she’s selling her she’s giving away this resume health
her she’s giving away this resume health
her she’s giving away this resume health check consultation it’s this great great
check consultation it’s this great great
check consultation it’s this great great way to get lead generation going on so
way to get lead generation going on so
way to get lead generation going on so from that perspective I really like it
from that perspective I really like it
from that perspective I really like it so I know what you do there’s a strong
so I know what you do there’s a strong
so I know what you do there’s a strong call to action there’s a video intro of
call to action there’s a video intro of
call to action there’s a video intro of her on here which is great as well and
her on here which is great as well and
her on here which is great as well and so great start ahead of ahead of where a
so great start ahead of ahead of where a
so great start ahead of ahead of where a lot of entrepreneurs are when they
lot of entrepreneurs are when they
lot of entrepreneurs are when they launched their website and she said this
launched their website and she said this
launched their website and she said this is a pretty new site so congrats so far
is a pretty new site so congrats so far
is a pretty new site so congrats so far on I’m having a good site things that I
on I’m having a good site things that I
on I’m having a good site things that I would maybe change around or something
would maybe change around or something
would maybe change around or something to play with first is the the logo it’s
to play with first is the the logo it’s
to play with first is the the logo it’s just okay I would try to invest in the
just okay I would try to invest in the
just okay I would try to invest in the brand in a little bit and go to someone
brand in a little bit and go to someone
brand in a little bit and go to someone like 99designs and have a logo made for
like 99designs and have a logo made for
like 99designs and have a logo made for you it’s probably gonna cost about 200
you it’s probably gonna cost about 200
you it’s probably gonna cost about 200 bucks but worth it and just makes the
bucks but worth it and just makes the
bucks but worth it and just makes the the site look a little more professional
the site look a little more professional
the site look a little more professional some of the pictures are very stock
some of the pictures are very stock
some of the pictures are very stock photography ish so this picture here
photography ish so this picture here
photography ish so this picture here this picture here looks like it comes
this picture here looks like it comes
this picture here looks like it comes from a stock photo site which probably
from a stock photo site which probably
from a stock photo site which probably did so fine but you use yourself in a
did so fine but you use yourself in a
did so fine but you use yourself in a lot of the content as well here so this
lot of the content as well here so this
lot of the content as well here so this is this is her picture here she’s in the
is this is her picture here she’s in the
is this is her picture here she’s in the video he’s down here as well and so
video he’s down here as well and so
video he’s down here as well and so you’re very photogenic have a great
you’re very photogenic have a great
you’re very photogenic have a great smile a very personal you can tell that
smile a very personal you can tell that
smile a very personal you can tell that you know this is you and not some
you know this is you and not some
you know this is you and not some stock picture and because you use
stock picture and because you use
stock picture and because you use yourself so much and you you’re trying
yourself so much and you you’re trying
yourself so much and you you’re trying to showcase yourself as the expert you
to showcase yourself as the expert you
to showcase yourself as the expert you know they get to deal with you and
know they get to deal with you and
know they get to deal with you and you’re going to help them get that dream
you’re going to help them get that dream
you’re going to help them get that dream job then I would chill case that a
job then I would chill case that a
job then I would chill case that a little bit more and put that more front
little bit more and put that more front
little bit more and put that more front and center than having these guys where
and center than having these guys where
and center than having these guys where you can tell it’s stock photography I
you can tell it’s stock photography I
you can tell it’s stock photography I would think about getting a well
would think about getting a well
would think about getting a well actually I’m thinking about the US
actually I’m thinking about the US
actually I’m thinking about the US market 1-800 number but this might be
market 1-800 number but this might be
market 1-800 number but this might be toll-free out I’m hoping this is a
toll-free out I’m hoping this is a
toll-free out I’m hoping this is a toll-free number if it isn’t then you
toll-free number if it isn’t then you
toll-free number if it isn’t then you should have a toll-free number and
should have a toll-free number and
should have a toll-free number and there’s a lot of options you can find
there’s a lot of options you can find
there’s a lot of options you can find online to set up and it’s not too
online to set up and it’s not too
online to set up and it’s not too expensive it does add a lot of
expensive it does add a lot of
expensive it does add a lot of credibility and authority I guess having
credibility and authority I guess having
credibility and authority I guess having that one 800 number and making it
that one 800 number and making it
that one 800 number and making it available I’m by default to think
available I’m by default to think
available I’m by default to think wanting hundred being in North America
wanting hundred being in North America
wanting hundred being in North America but you’re in Australia so maybe that’s
but you’re in Australia so maybe that’s
but you’re in Australia so maybe that’s the Australian equivalent but hopefully
the Australian equivalent but hopefully
the Australian equivalent but hopefully this is a toll-free number as you scroll
this is a toll-free number as you scroll
this is a toll-free number as you scroll down here I didn’t get the sense
down here I didn’t get the sense
down here I didn’t get the sense immediately that this was pointing to
immediately that this was pointing to
immediately that this was pointing to here and so there may be an easier way
here and so there may be an easier way
here and so there may be an easier way to have an arrow that jumps off the
to have an arrow that jumps off the
to have an arrow that jumps off the screen or something to show that this is
screen or something to show that this is
screen or something to show that this is the health check that you get by putting
the health check that you get by putting
the health check that you get by putting your name and information into here you
your name and information into here you
your name and information into here you may also want to play around with the
may also want to play around with the
may also want to play around with the call to action here so you’re talking
call to action here so you’re talking
call to action here so you’re talking about discovering the easy way to land
about discovering the easy way to land
about discovering the easy way to land your dream job and from every test that
your dream job and from every test that
your dream job and from every test that I’ve seen and run myself people will
I’ve seen and run myself people will
I’ve seen and run myself people will generally do more to avoid something
generally do more to avoid something
generally do more to avoid something negative than to go for something
negative than to go for something
negative than to go for something positive and so people are struggling to
positive and so people are struggling to
positive and so people are struggling to find a job I would try to tap into that
find a job I would try to tap into that
find a job I would try to tap into that pain of again being rejected or you know
pain of again being rejected or you know
pain of again being rejected or you know submitting your resume is constantly and
submitting your resume is constantly and
submitting your resume is constantly and and not getting an interview at least
and not getting an interview at least
and not getting an interview at least your first interview in that that’s a
your first interview in that that’s a
your first interview in that that’s a major pain point for people and I think
major pain point for people and I think
major pain point for people and I think they’re twig to that more than trying to
they’re twig to that more than trying to
they’re twig to that more than trying to go land your dream job I know it can be
go land your dream job I know it can be
go land your dream job I know it can be hard you know for myself I like to
hard you know for myself I like to
hard you know for myself I like to spread a positive message instead of a
spread a positive message instead of a
spread a positive message instead of a negative one but people are more likely
negative one but people are more likely
negative one but people are more likely to take action if you can tap into a
to take action if you can tap into a
to take action if you can tap into a major pain that they’re facing and you
major pain that they’re facing and you
major pain that they’re facing and you know getting the dream job may not be
know getting the dream job may not be
know getting the dream job may not be their biggest pain at the moment is
their biggest pain at the moment is
their biggest pain at the moment is probably
probably
probably wondering why they keep submitting the
wondering why they keep submitting the
wondering why they keep submitting the resumes and or not getting an interview
resumes and or not getting an interview
resumes and or not getting an interview and so that might that might be worth
and so that might that might be worth
and so that might that might be worth you know changing some of the word and
you know changing some of the word and
you know changing some of the word and around at least playing around with it
around at least playing around with it
around at least playing around with it doing some split test to see if that
doing some split test to see if that
doing some split test to see if that will work better for you and then just
will work better for you and then just
will work better for you and then just as I scroll down here it becomes a lot
as I scroll down here it becomes a lot
as I scroll down here it becomes a lot of text so if you look at this it’s a
of text so if you look at this it’s a
of text so if you look at this it’s a lot of text for people to read I would
lot of text for people to read I would
lot of text for people to read I would look at two things it’s great that you
look at two things it’s great that you
look at two things it’s great that you have these testimonials powerful words
have these testimonials powerful words
have these testimonials powerful words and it’s great that you know people
and it’s great that you know people
and it’s great that you know people really like what you’re doing I would
really like what you’re doing I would
really like what you’re doing I would try to include pictures with these
try to include pictures with these
try to include pictures with these people and it’s great to have it on your
people and it’s great to have it on your
people and it’s great to have it on your homepage a lot of others have it buried
homepage a lot of others have it buried
homepage a lot of others have it buried somewhere deep so it’s awesome on the
somewhere deep so it’s awesome on the
somewhere deep so it’s awesome on the homepage I’d look for pictures of these
homepage I’d look for pictures of these
homepage I’d look for pictures of these people so you know as a lot of times you
people so you know as a lot of times you
people so you know as a lot of times you can just find it in LinkedIn or Google
can just find it in LinkedIn or Google
can just find it in LinkedIn or Google searches find this person here and see
searches find this person here and see
searches find this person here and see if they have any pictures so I don’t
if they have any pictures so I don’t
if they have any pictures so I don’t know if this is the person how common
know if this is the person how common
know if this is the person how common this name is or not there’s a linkedin
this name is or not there’s a linkedin
this name is or not there’s a linkedin profile I might be able to go to images
profile I might be able to go to images
profile I might be able to go to images and you know I don’t know if this is the
and you know I don’t know if this is the
and you know I don’t know if this is the person or not I don’t know how common a
person or not I don’t know how common a
person or not I don’t know how common a name this is it looks like it’s no not
name this is it looks like it’s no not
name this is it looks like it’s no not too common but you never know and so if
too common but you never know and so if
too common but you never know and so if you can like she looks nice nice smile
you can like she looks nice nice smile
you can like she looks nice nice smile she’s doctor you know this is her then
she’s doctor you know this is her then
she’s doctor you know this is her then that would be a great picture to put on
that would be a great picture to put on
that would be a great picture to put on your website as well beyond just your
your website as well beyond just your
your website as well beyond just your smiling face you know people will tweak
smiling face you know people will tweak
smiling face you know people will tweak to that and they’ll they’ll be more
to that and they’ll they’ll be more
to that and they’ll they’ll be more likely to read it and so it just makes
likely to read it and so it just makes
likely to read it and so it just makes your testimony was a little bit more
your testimony was a little bit more
your testimony was a little bit more powerful this I try to split up a little
powerful this I try to split up a little
powerful this I try to split up a little bit more make it easier to read maybe
bit more make it easier to read maybe
bit more make it easier to read maybe put little pictures next to each one or
put little pictures next to each one or
put little pictures next to each one or put a little bit more spacing between
put a little bit more spacing between
put a little bit more spacing between the titles the blue on blue can
the titles the blue on blue can
the titles the blue on blue can sometimes be a little hard to read so
sometimes be a little hard to read so
sometimes be a little hard to read so just you want people to read this is
just you want people to read this is
just you want people to read this is some good quality information in here
some good quality information in here
some good quality information in here and it’s easy for your ID just to get
and it’s easy for your ID just to get
and it’s easy for your ID just to get bored of this section of the page and
bored of this section of the page and
bored of this section of the page and and keep going down so this is my
and keep going down so this is my
and keep going down so this is my initial thoughts there you’ve got your
initial thoughts there you’ve got your
initial thoughts there you’ve got your facebook and twitter feed here so let’s
facebook and twitter feed here so let’s
facebook and twitter feed here so let’s quickly check those out see what that’s
quickly check those out see what that’s
quickly check those out see what that’s all about so facebook facebook let’s
all about so facebook facebook let’s
all about so facebook facebook let’s close this stuff down facebook is going
close this stuff down facebook is going
close this stuff down facebook is going to a different branded site so this is
to a different branded site so this is
to a different branded site so this is interesting so your your business here
interesting so your your business here
interesting so your your business here is called power resumes but
is called power resumes but
is called power resumes but then your Facebook page is melbourn
then your Facebook page is melbourn
then your Facebook page is melbourn resumes so I try to have a consistent
resumes so I try to have a consistent
resumes so I try to have a consistent look for for both either call at
look for for both either call at
look for for both either call at Melbourne resumes or call it power
Melbourne resumes or call it power
Melbourne resumes or call it power resumes it’s great you have your picture
resumes it’s great you have your picture
resumes it’s great you have your picture here again nice warm friendly smile I
here again nice warm friendly smile I
here again nice warm friendly smile I like this satisfaction guaranteed that’s
like this satisfaction guaranteed that’s
like this satisfaction guaranteed that’s kind of buried somewhere else here I
kind of buried somewhere else here I
kind of buried somewhere else here I thought I saw something about a
thought I saw something about a
thought I saw something about a guarantee you’re guaranteed fast results
guarantee you’re guaranteed fast results
guarantee you’re guaranteed fast results so it doesn’t say I guess it’s a hundred
so it doesn’t say I guess it’s a hundred
so it doesn’t say I guess it’s a hundred percent guaranteed or what the what you
percent guaranteed or what the what you
percent guaranteed or what the what you get back if you don’t know if you’re not
get back if you don’t know if you’re not
get back if you don’t know if you’re not happy with it but this is a lot more
happy with it but this is a lot more
happy with it but this is a lot more visible so you might want to put that on
visible so you might want to put that on
visible so you might want to put that on your website as well and yeah I just
your website as well and yeah I just
your website as well and yeah I just make the decision to Brandi the
make the decision to Brandi the
make the decision to Brandi the Melbourne resumes or power resumes and
Melbourne resumes or power resumes and
Melbourne resumes or power resumes and put your put your picture front and
put your put your picture front and
put your put your picture front and center like you do here on your Facebook
center like you do here on your Facebook
center like you do here on your Facebook page we loaded the Twitter account and
page we loaded the Twitter account and
page we loaded the Twitter account and it goes to your homepage do you not have
it goes to your homepage do you not have
it goes to your homepage do you not have a Twitter account Twitter ok so you
a Twitter account Twitter ok so you
a Twitter account Twitter ok so you don’t have a twitter account so I’d
don’t have a twitter account so I’d
don’t have a twitter account so I’d either set up a Twitter account or
either set up a Twitter account or
either set up a Twitter account or remove this because it’s going to start
remove this because it’s going to start
remove this because it’s going to start confusing people try to follow you or
confusing people try to follow you or
confusing people try to follow you or find you on twitter and then let’s take
find you on twitter and then let’s take
find you on twitter and then let’s take one more look see what kind of resources
one more look see what kind of resources
one more look see what kind of resources you have here and it looks like this is
you have here and it looks like this is
you have here and it looks like this is a blog that you set up maybe wordpress
a blog that you set up maybe wordpress
a blog that you set up maybe wordpress or something else we’re looking at what
or something else we’re looking at what
or something else we’re looking at what date is it now we’re at April
date is it now we’re at April
date is it now we’re at April seventeenth the last post is December
seventeenth the last post is December
seventeenth the last post is December 13th so that’s been a while I would
13th so that’s been a while I would
13th so that’s been a while I would consider either posting more frequently
consider either posting more frequently
consider either posting more frequently or taking off the date if I look here it
or taking off the date if I look here it
or taking off the date if I look here it says archive of articles you have three
says archive of articles you have three
says archive of articles you have three articles in total and they’re all from
articles in total and they’re all from
articles in total and they’re all from december so if you look at this these
december so if you look at this these
december so if you look at this these articles 12 competencies recruiters will
articles 12 competencies recruiters will
articles 12 competencies recruiters will set you on that’s something that’s
set you on that’s something that’s
set you on that’s something that’s pretty timeless so i don’t know if
pretty timeless so i don’t know if
pretty timeless so i don’t know if you’re mention anything in here that is
you’re mention anything in here that is
you’re mention anything in here that is specifically tied to you know 2012 or
specifically tied to you know 2012 or
specifically tied to you know 2012 or news events but if if you’re not
news events but if if you’re not
news events but if if you’re not planning to write a lot this is all
planning to write a lot this is all
planning to write a lot this is all you’re going to do or you’re going to
you’re going to do or you’re going to
you’re going to do or you’re going to have one or two more then if somebody
have one or two more then if somebody
have one or two more then if somebody comes to this page it looks like it’s
comes to this page it looks like it’s
comes to this page it looks like it’s outdated but the information you have is
outdated but the information you have is
outdated but the information you have is timeless I would probably look at
timeless I would probably look at
timeless I would probably look at removing the date off of these pages so
removing the date off of these pages so
removing the date off of these pages so when somebody lands on it they just see
when somebody lands on it they just see
when somebody lands on it they just see the reason
the reason
the reason don’t judge it as being dated because
don’t judge it as being dated because
don’t judge it as being dated because they see that it’s from sometime last
they see that it’s from sometime last
they see that it’s from sometime last year anyway those are some quick tips
year anyway those are some quick tips
year anyway those are some quick tips coming up on the just passed a
coming up on the just passed a
coming up on the just passed a nine-minute mark in a video so hopefully
nine-minute mark in a video so hopefully
nine-minute mark in a video so hopefully there’s some good information in there
there’s some good information in there
there’s some good information in there thank you for ordering the gig on fiber
thank you for ordering the gig on fiber
thank you for ordering the gig on fiber I do like to say it again it’s a
I do like to say it again it’s a
I do like to say it again it’s a understand what you do if I had a
understand what you do if I had a
understand what you do if I had a problem you know with my resume I you
problem you know with my resume I you
problem you know with my resume I you know I get the sense you could help me
know I get the sense you could help me
know I get the sense you could help me you do have a strong call to action you
you do have a strong call to action you
you do have a strong call to action you have the video intro so that’s all great
have the video intro so that’s all great
have the video intro so that’s all great but hopefully you can also use some of
but hopefully you can also use some of
but hopefully you can also use some of those tips that I just gave you to make
those tips that I just gave you to make
those tips that I just gave you to make the website even better and keep us
the website even better and keep us
the website even better and keep us posted with your progress I’d love to
posted with your progress I’d love to
posted with your progress I’d love to see it again if you do redesign for
see it again if you do redesign for
see it again if you do redesign for everybody watching if you liked the
everybody watching if you liked the
everybody watching if you liked the video please give it a thumbs up it
video please give it a thumbs up it
video please give it a thumbs up it makes want to do more videos for you and
makes want to do more videos for you and
makes want to do more videos for you and if you have a comment about this website
if you have a comment about this website
if you have a comment about this website or a question for your own business feel
or a question for your own business feel
or a question for your own business feel free to leave it in the comment section
free to leave it in the comment section
free to leave it in the comment section below I always read those and love scene
below I always read those and love scene
below I always read those and love scene coming so thank you and I’ll see you on
coming so thank you and I’ll see you on
coming so thank you and I’ll see you on the next episode
”
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